14 Best Drip Marketing Software Reviewed in 2025
Best Drip Marketing Software Shortlist
Here's my pick of the 10 best software from the 14 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
You’re juggling a dozen priorities: warming up leads, nudging signups, keeping customers engaged—and somehow, it all needs to feel personal. I’ve been in your shoes. With over a decade as a digital marketer, I’ve tested countless drip marketing software tools to find what actually drives results. Using our proven review method, I zeroed in on all-in-one platforms that quietly run high-performing drip marketing campaigns, so you can focus on strategy, not sending emails. Here’s what’s worth your time and what isn’t.
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Best Drip Marketing Software Summary
This comparison chart summarizes pricing details for my top drip marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for user-friendly design | Free plan available | From $9/month | Website | |
| 2 | Best for CRM integration | 14-day free trial | From $20/month | Website | |
| 3 | Best for email automation | 21-day free trial + free demo available | From $39/month (billed annually) | Website | |
| 4 | Best for ecommerce marketing | 14-day free trial | From $39/month | Website | |
| 5 | Best for mobile engagement | 14-day free trial + free demo available | Pricing upon request | Website | |
| 6 | Best for data-driven campaigns | Free plan available | From $45/month (billed annually) | Website | |
| 7 | Best for transactional emails | Free plan available | From $8/month (billed annually) | Website | |
| 8 | Best for small businesses | 14-day free trial | From $25/2 users/month (billed annually) | Website | |
| 9 | Best for creative professionals | 14-day free trial + free plan available | From $35/month (billed annually) | Website | |
| 10 | Best for custom integrations | Free consultation available | Pricing upon request | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Drip Marketing Software Review
Below are my detailed summaries of the best drip marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
MailerLite is an email automation software designed for small to medium-sized businesses looking to create engaging email campaigns. It offers tools for designing emails, automating workflows, and creating landing pages, focusing on ease of use and accessibility.
Why I picked MailerLite: MailerLite's user-friendly design makes it accessible for teams without technical expertise. The drag-and-drop email editor allows you to create beautiful emails effortlessly. Automation features help you set up workflows to engage your audience consistently. Additionally, landing page creation tools further enhance your marketing strategy by capturing leads effectively.
Standout features & integrations:
Features include a drag-and-drop editor that simplifies email creation, allowing you to focus on content rather than technical details. The platform also offers automation tools that help you set up sequences, ensuring timely communication with your audience. Performance analytics provide insights into campaign success, helping you make informed decisions.
Integrations include Shopify, WordPress, Stripe, WooCommerce, Zapier, Squarespace, Facebook, Slack, Mailchimp, and Google Analytics.
Pros and cons
Pros:
- Effective automation tools
- Strong customer support
- Intuitive drag-and-drop editor
Cons:
- Limited reporting options
- Limited advanced features
ActiveCampaign is a marketing automation platform that caters to businesses seeking to enhance customer relationships through email marketing and CRM integration. It helps users automate email campaigns and manage customer data effectively.
Why I picked ActiveCampaign: ActiveCampaign excels in CRM integration, providing tools that help you manage customer interactions and data seamlessly. The platform's automation features allow you to create personalized email journeys for your audience. You can use its CRM capabilities to track customer behavior and improve engagement. In my experience, the flexibility of ActiveCampaign's automation tools makes it a valuable asset for businesses looking to optimize their marketing efforts.
Standout features & integrations:
Features include a drag-and-drop email builder that simplifies campaign creation, letting you focus on crafting compelling messages. The platform offers advanced segmentation to target specific customer groups based on their behavior and preferences. Real-time analytics provide insights into campaign performance, helping you make data-driven decisions.
Integrations include Shopify, Salesforce, WordPress, Zendesk, Facebook, Zapier, WooCommerce, Slack, Microsoft Dynamics, and Google Analytics.
Pros and cons
Pros:
- Advanced customer segmentation
- Flexible automation workflows
- Strong CRM integration
Cons:
- Limited customer support hours
- Steep learning curve
Mailmodo is an interactive email marketing platform aimed at businesses looking to boost engagement and conversion rates through email drip campaigns. It primarily serves marketing teams focused on creating interactive and automated email campaigns.
Why I picked Mailmodo: This tool excels in email automation, offering features like interactive AMP emails and AI-driven capabilities that simplify campaign management. You can use the drag-and-drop email editor to design interactive emails without technical skills. The platform's automated email journeys help in maintaining consistent communication with your audience. Additionally, its smart segmentation feature ensures your messages reach the right audience effectively.
Standout features & integrations:
Features include a drag-and-drop email editor, which makes designing emails intuitive. Interactive AMP emails allow recipients to engage directly within their inbox, boosting interaction rates. Automated email journeys help you maintain consistent communication with your target audience.
Integrations include HubSpot, Salesforce, Shopify, Google Analytics, Zapier, Slack, WordPress, Mailchimp, Pabbly, and Webhooks.
Pros and cons
Pros:
- Smart segmentation
- AI-driven capabilities
- Interactive email designs
Cons:
- Integration setup complexity
- Learning curve for beginners
Drip is a marketing automation platform tailored for ecommerce businesses seeking to enhance customer engagement and boost sales. It provides tools for personalized email marketing, customer segmentation, and automated workflows.
Why I picked Drip: Drip offers tailored solutions specifically for ecommerce marketing, allowing you to create personalized experiences for your customers. Features like customer segmentation and behavior tracking help you target the right person at the right time with relevant messages. Automated workflows save you time by handling repetitive tasks, ensuring consistent communication. Drip's analytics give you insights into your campaigns, helping you optimize your strategy based on real data.
Standout features & integrations:
Features include advanced segmentation that allows you to target specific customer groups based on behavior and preferences. The platform offers customizable workflows to automate repetitive tasks and enhance efficiency. Detailed analytics provide insights into campaign performance, helping you refine your marketing strategies.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Facebook, Instagram, Stripe, PayPal, Zapier, and Google Analytics.
Pros and cons
Pros:
- Customizable automation workflows
- Advanced customer segmentation
- Tailored for ecommerce businesses
Cons:
- Limited template variety
- Steeper learning curve
Braze is a customer engagement platform focused on delivering personalized messaging across mobile and other digital channels. It caters to businesses looking to enhance their mobile marketing strategies and improve user engagement.
Why I picked Braze: Braze excels in mobile engagement, offering tools that help you connect with customers through personalized in-app messages and push notifications. The platform's real-time data capabilities allow you to adjust campaigns on the fly. You can create targeted customer journeys that ensure relevant communication at every touchpoint. In my experience, Braze's intuitive interface makes it easy for teams to implement and manage complex marketing strategies effectively.
Standout features & integrations:
Features include advanced segmentation to target users based on behavior and preferences, ensuring your messages reach the right audience. Braze offers real-time analytics, providing insights into campaign performance and customer interactions. The platform also supports multichannel messaging, allowing you to engage customers via email, SMS, and in-app notifications.
Integrations include Salesforce, Segment, Amplitude, Adjust, AppsFlyer, Mixpanel, mParticle, Branch, Google Ads, and Facebook.
Pros and cons
Pros:
- Multichannel messaging support
- Real-time data processing
- Strong mobile engagement capabilities
Cons:
- Limited support availability
- Occasional data sync issues
Klaviyo is a marketing automation platform designed for ecommerce businesses looking to leverage data for personalized customer engagement. It enables users to create targeted email and SMS campaigns based on customer behavior and preferences.
Why I picked Klaviyo: Klaviyo excels in creating data-driven campaigns, making it a top choice for businesses that want to harness customer insights. Features like advanced segmentation for your email list and predictive analytics help you tailor your messages effectively. You can automate personalized email and SMS flows, ensuring timely and relevant communication. Klaviyo's robust reporting tools offer deep insights into campaign performance, helping you refine your email marketing strategy.
Standout features & integrations:
Features include predictive analytics that help forecast customer behavior and improve targeting. The platform provides A/B testing to optimize campaign elements for better engagement. Real-time tracking and reporting give you instant insights into campaign effectiveness.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Facebook, Instagram, Stripe, PayPal, Salesforce, and Zapier.
Pros and cons
Pros:
- Real-time tracking and reporting
- Predictive analytics capabilities
- In-depth customer insights
Cons:
- Requires technical understanding
- Can be overwhelming initially
Brevo is a marketing platform designed for businesses needing reliable transactional email services. It serves companies that require efficient email delivery for notifications, confirmations, and alerts, ensuring timely communication with customers.
Why I picked Brevo: Brevo excels in delivering transactional emails, making it ideal for businesses that rely on dependable email communication. The platform offers high deliverability rates, ensuring your emails reach their destination promptly. You can set up automated workflows to handle repetitive tasks, saving your team time. In my experience, Brevo's user-friendly interface simplifies managing email campaigns, even for those with limited technical skills.
Standout features & integrations:
Features include advanced automation tools that help streamline your email processes. Brevo offers detailed analytics, providing insights into email performance and engagement. The platform also supports SMS marketing, allowing you to reach your audience through multiple channels.
Integrations include Shopify, WooCommerce, Magento, PrestaShop, WordPress, Zapier, Salesforce, Microsoft Dynamics, Pipedrive, and Google Analytics.
Pros and cons
Pros:
- Supports multiple communication channels
- Effective transactional email management
- High email deliverability rates
Cons:
- Occasional setup challenges
- Limited template customization
Kit is an email marketing platform designed to help you manage your audience through automated campaigns and personalized content. It offers tools for building landing pages, organizing subscribers, and selling digital products. The platform suits creators and entrepreneurs who want to grow their online presence.
Why I picked Kit: Kit keeps things simple, which is great if you’re not super technical. You can build automated email sequences based on how your subscribers interact with your content. It also lets you create forms and landing pages to help you grow your list. If you're selling digital products or subscriptions, you can do that directly from your account. All of this makes it a solid choice for small teams or solo creators.
Standout features & integrations:
Features include landing page and form builders with editable templates, tools for selling digital products and subscriptions, and analytics to see how your emails perform. You can also use tags to organize your audience and send more relevant messages. These features help you keep your marketing focused and manageable.
Integrations include Podia, Teachable, Squarespace, Zapier, Patreon, Mighty Networks, Leadpages, and Instapage.
Pros and cons
Pros:
- Easy landing page creation
- Tag system helps organize contacts
- Visual automation builder is beginner-friendly
Cons:
- Not ideal for complex workflows
- Reporting tools are pretty limited
Flodesk is an email marketing platform tailored for creative professionals and small businesses focused on design-driven campaigns. It helps users create visually stunning emails and sales pages, enhancing engagement and conversions.
Why I picked Flodesk: Flodesk excels with its design-centric approach, making it ideal for creative professionals. This email marketing software offers an intuitive drag-and-drop editor that simplifies crafting beautiful emails. You can access a variety of award-winning templates that ensure your emails look great on any device. Additionally, Flodesk's sales page creation tools allow you to design and publish attractive pages without needing extensive technical skills.
Standout features & integrations:
Features include a minimalist interface that allows you to design emails with custom fonts and fields, enhancing personalization. Advanced segmentation lets you organize your audience, whether they are potential customers, new subscribers or old customers that need re-engagement, for targeted content delivery. The platform also provides robust analytics to track performance and optimize your marketing efforts.
Integrations include Shopify, Stripe, Zapier, Squarespace, WordPress, Facebook, Instagram, Google Analytics, Typeform, and Slack.
Pros and cons
Pros:
- Strong e-commerce tools
- No credit card for trial
- Visually appealing email templates
Cons:
- Lack of A/B testing
- Basic reporting features
Chetu is a software development company that builds custom marketing tools for businesses with unique system needs. It offers tailored solutions like email marketing campaign tools, CRM development, and analytics dashboards. The service is designed for teams that want something fully aligned with how they already work.
Why I picked Chetu: Chetu lets you create tools that fit into your existing workflows instead of forcing you to change them. You can work with their team to build automated email campaigns, create custom reports, and manage contacts your way. They also offer development for CRMs and landing pages that match your goals. If your team needs more flexibility than most platforms offer, this option gives you room to build what you actually need.
Standout features & integrations:
Features include creating branded email templates, building custom landing pages, and adding tracking tools to monitor your marketing results. You can also design your own CRM system that matches your team’s process. These tools give you more control over how your campaigns run.
Integrations include Salesforce, HubSpot, Mailchimp, Zoho CRM, Microsoft Dynamics 365, Shopify, Magento, WooCommerce, Google Analytics, and QuickBooks.
Pros and cons
Pros:
- Flexibility in feature development
- Ability to integrate with existing systems
- Custom solutions tailored to your needs
Cons:
- Dependence on ongoing developer support
- Longer development timelines
Other Drip Marketing Software
Here are some additional drip marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- HighLevel
For agency solutions
- Omnisend
For omnichannel marketing
- Freshmarketer
For conversion rate optimization
- BenchmarkONE
For small business marketing
Drip Marketing Software Selection Criteria
When selecting the best drip campaign software to include in this list, I considered common buyer needs and pain points like automating customer communication and segmenting audiences effectively. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Automate email sequences
- Segment audiences
- Track engagement metrics
- Personalize email content
- Schedule email sending
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced analytics and reporting
- AI-driven content recommendations
- Multi-channel automation
- Dynamic content personalization
- Integration with CRM systems
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Customizable dashboards
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars for new users
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multi-channel support options
- Response time
- Availability of a knowledge base
- Personalized support services
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features offered at each price tier
- Flexibility of pricing plans
- Discounts for annual subscriptions
- Cost relative to similar tools
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Frequency of updates and improvements
- Feedback on customer service
- User recommendations and testimonials
How to Choose Drip Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Look for solutions that can handle increased email volumes and additional features as your needs evolve. |
| Integrations | Check if the software integrates with your existing tools like CRM systems, e-commerce platforms, and analytics tools to streamline your workflow. |
| Customizability | Evaluate the ability to customize email templates, automation rules, and user interfaces to fit your brand's unique requirements. |
| Ease of Use | Choose a user-friendly interface that your team can navigate easily, minimizing training time and maximizing productivity from day one. |
| Budget | Consider the total cost, including setup, monthly fees, and any additional charges, to ensure it fits within your financial plan. |
| Security Safeguards | Look for features like data encryption, user authentication, and compliance with regulations such as GDPR to protect your customer information. |
| Support | Assess the availability and quality of customer support, including live chat, phone support, and a comprehensive knowledge base. |
| Analytics | Ensure the platform offers detailed analytics to track email performance, open rates, and conversions to inform your marketing strategies. |
What Is Drip Marketing Software?
Drip marketing software is a tool that automates sending targeted emails to nurture leads and maintain customer relationships over time.
Marketing professionals, sales teams, and business owners generally use these tools to enhance engagement and drive conversions. Automation, segmentation, and analytics features help with managing campaigns effectively, personalizing messages, and tracking performance. Overall, these tools provide value by saving time and improving communication strategies.
Features of Drip Marketing Software
When selecting drip marketing software, keep an eye out for the following key features:
- Automation: Automates the sending of emails based on user behavior to maintain engagement without manual intervention.
- Segmentation: Allows you to categorize your audience into specific groups for more personalized messaging.
- Analytics: Provides insights into campaign performance, helping you track open rates and conversions effectively.
- Customizable Templates: Offers pre-designed email templates that can be tailored to fit your brand's unique style.
- Integration Capabilities: Connects with existing tools like CRM systems and e-commerce platforms for a cohesive workflow.
- Multi-channel Support: Enables communication through various channels such as email, SMS, and social media.
- Personalization: Helps tailor messages to individual recipients, making communications more relevant and effective.
- User-friendly Interface: Ensures ease of use so that your team can quickly navigate and utilize the software.
- Security Features: Protects customer data with encryption and compliance with regulations like GDPR.
- Real-time Tracking: Monitors campaign progress and user interactions as they occur, allowing for timely adjustments.
Benefits of Drip Marketing Software
Implementing drip marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved engagement: By automating personalized messages, you keep your audience interested and connected without constant manual effort.
- Time savings: Automation features handle repetitive tasks, freeing up your team to focus on more strategic activities.
- Better targeting: Segmentation allows you to send relevant content to specific audience groups, increasing the chances of conversion.
- Data-driven decisions: Analytics provide insights into what works and what doesn't, helping you refine your marketing strategies.
- Consistent communication: Automated workflows ensure your messages reach the audience at the right time, maintaining a steady flow of communication.
- Enhanced personalization: Personalization features let you tailor messages to individual recipients, making interactions more meaningful.
- Increased efficiency: Integration capabilities streamline your processes by connecting with existing tools, reducing the need for manual data entry.
Costs and Pricing of Drip Marketing Software
Selecting drip marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in drip marketing software solutions:
Plan Comparison Table for Drip Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email automation, limited templates, and basic analytics. |
| Personal Plan | $10-$30/ user/month | Advanced templates, basic segmentation, email scheduling, and support access. |
| Business Plan | $30-$60/ user/month | Full automation workflows, advanced segmentation, integrations, and analytics. |
| Enterprise Plan | $60-$150/ user/month | Customizable features, dedicated support, advanced reporting, and API access. |
Drip Marketing Software FAQs
Here are some answers to common questions about drip marketing software:
How effective are drip campaigns?
Drip campaigns are effective because they’re highly targeted and personalized. By sending messages based on specific user actions, they typically achieve lower bounce rates and higher engagement. When you reach your audience at the right time with relevant content, it enhances the likelihood of conversion.
How much does drip email marketing cost?
Drip email marketing costs vary but typically range from $39 to $699 per month, depending on the number of subscribers and features included. It’s important to evaluate your needs and compare plans to find the best fit for your budget and objectives.
What industries benefit most from drip marketing?
Industries such as ecommerce, SaaS, and real estate benefit significantly from drip marketing. These sectors rely on consistent communication to nurture leads, convert prospects, and retain customers, making drip campaigns an ideal solution for maintaining engagement.
Can drip marketing improve customer retention?
Drip marketing can improve customer retention by maintaining regular contact with your audience. By delivering personalized content and reminders, you keep your brand top of mind, encourage repeat business, and build long-term relationships with your customers.
What types of emails should I send during the customer lifecycle?
Start with a welcome email to introduce your brand and guide new users to their first success. If someone browses but doesn’t buy, an abandoned cart email can nudge them back with a reminder or incentive. Later, a well-timed follow up (after a demo, trial, or purchase) helps maintain momentum, answer objections, and deepen the relationship. Automating these with drip marketing software ensures they land at the perfect moment without adding to your to-do list.
Related Marketing Software Reviews
Looking for software that boosts click-through rates, cuts down on unsubscribes, and actually drives lead generation? Here’s a curated shortlist to get you started:
- Personalized Email Marketing Software
- Video Email Marketing Software
- Marketing Funnel Software
- Multichannel Marketing Software
- Proximity Marketing Software
What's Next?
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