20 Best Multi Channel Marketing Software Reviewed In 2025
10 Best Multi-Channel Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
As a marketing manager, you face the challenge of reaching your audience across various channels while keeping everything organized. Multi-channel marketing software can help you manage campaigns, track engagement, and save time.
Picking the right tool can make a big difference for your team. I've independently tested and reviewed various software to provide an unbiased list of top options.
In this article, you'll find a well-researched review of the best multi-channel marketing software, highlighting features that can alleviate your daily struggles. Let's explore solutions that fit your needs and help you connect with your audience more effectively.
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Best Multi-Channel Marketing Software Summary
This comparison chart summarizes pricing details for my top multi-channel marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  VBOUT VBOUT is ideal for small businesses seeking cost-effective marketing automation tools. | Best for small business automation | 14-day free trial | From $45/month (billed annually) | Website |
| 2 |  EngageBay EngageBay offers affordable marketing and CRM tools tailored for startups and SMBs. | Best for startups and SMBs | Free demo + free plan available | From $12/user/month (billed annually) | Website |
| 3 |  CleverTap CleverTap enhances mobile engagement with in-app messaging and real-time analytics. | Best for mobile engagement | 30-day free trial | From $99/month | Website |
| 4 |  Ortto Ortto empowers data-driven marketers with personalized journeys and actionable insights. | Best for data-driven marketing strategies | Free trial available | From $509/month (billed annually) | Website |
| 5 |  Systeme Systeme.io simplifies funnel building with drag-and-drop tools and email automation. | Best for funnel building | Free plan available | From $27/month | Website |
| 6 |  Keap Keap simplifies automation and sales for solopreneurs managing client relationships. | Best for solopreneurs | 14-day free trial | From $249/user/month (billed annually) | Website |
| 7 |  GreenRope GreenRope simplifies operations with integrated CRM, marketing automation, and analytics. | Best for integrated CRM features | Free demo available | From $99/month (up to 500 contacts) | Website |
| 8 |  Act-On Act-On provides scalable marketing tools for mid-sized businesses with solid analytics. | Best for mid-sized companies | Free demo available | From $900/month | Website |
| 9 |  MoEngage Customer Engagement Platform MoEngage drives global engagement with personalized messaging and actionable insights. | Best for global reach | Free demo available | Pricing upon request | Website |
| 10 |  Brevo Brevo streamlines SMS marketing with automation, real-time analytics, and integration. | Best for SMS marketing | Free plan available | From $8/month (billed annually) | Website |
How To Choose Multi-Channel Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. Here's a checklist of factors to remember to help you stay focused as you work through your unique software selection process.
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business, accommodating more users and data without compromising performance. |
| Integrations | Compare pricing plans to find an option that fits your financial constraints without sacrificing essential features. |
| Customizability | Choose software that lets you tailor features and dashboards to fit your specific marketing strategies and team needs. |
| Ease of Use | Opt for user-friendly interfaces that reduce the learning curve and allow your team to get started quickly. |
| Budget | Compare pricing plans to find an option that fits within your financial constraints without sacrificing essential features. |
| Security Safeguards | Prioritize tools with strong data protection measures, ensuring compliance with industry standards to protect customer information. |
| Support | Reliable customer support can be crucial. Consider the availability of help through chat, email, or phone when needed. |
| Analytics | Look for comprehensive reporting tools that offer insights into campaign performance and customer engagement metrics. |
Best Multi Channel Marketing Software Reviews
Below are my detailed summaries of my shortlist’s best multi channel marketing software. My reviews thoroughly examine the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one.
VBOUT is an AI-enabled marketing platform designed for small businesses and marketing agencies. It offers key business functions like marketing automation, lead management, and social media tools.
Why I picked VBOUT: The platform is especially beneficial for small businesses looking to automate their marketing processes. With advanced email automation and centralized management for client accounts, VBOUT simplifies your team's workflow. It also offers customizable branding and flexible pricing plans, making it an attractive choice for businesses seeking cost-effective solutions.
Standout features & integrations:
Features include customizable branding, centralized account management, and advanced email automation. Your team can manage social media tools and nurture leads effectively. VBOUT's intuitive interface and ease of implementation are frequently highlighted by users.
Integrations include Salesforce, HubSpot, Shopify, WordPress, WooCommerce, Zapier, Google Analytics, Facebook, Twitter, and LinkedIn.
Pros and cons
Pros:
- Flexible pricing plans
- Centralized client management
- Customizable branding options
Cons:
- Occasional feature bugs
- Limited advanced automation
EngageBay is an all-in-one marketing platform for startups and small to medium-sized businesses. It offers essential marketing functions like email marketing, CRM, and automation tools to enhance business growth.
Why I picked EngageBay: This platform is designed for startups and SMBs looking for an affordable, integrated solution. Email marketing, CRM functionalities, and marketing automation tools provide a cohesive experience. EngageBay's simple user interface and customizable features appeal to businesses with limited resources. The emphasis on affordability without sacrificing key tools makes it a strong contender for budget-conscious teams.
Standout features & integrations:
Features include a drag-and-drop builder for creating landing pages and forms. You can easily track and segment leads, enhancing your marketing campaigns. The CRM functionality helps manage contacts and automate follow-up processes.
Integrations include Zapier, Mailchimp, Shopify, Stripe, PayPal, LinkedIn, Facebook, Twitter, Google Analytics, and Slack.
Pros and cons
Pros:
- Easy drag-and-drop builder
- Integrated CRM and marketing tools
- Affordable for small businesses
Cons:
- Limited customer support hours
- Requires initial setup time
CleverTap is a customer engagement and retention platform designed primarily for mobile-first businesses. It helps marketers personalize user experiences and improve retention through targeted campaigns and analytics.
Why I picked CleverTap: The platform is tailored for businesses prioritizing mobile engagement, making it ideal for app-based companies. It offers features like in-app messaging and push notifications to enhance user interaction. Analyzing user behavior in real time allows you to refine your marketing strategies. Its focus on mobile retention sets it apart in a crowded market.
Standout features & integrations:
Features include in-app messaging that keeps users engaged while using your app. Push notifications allow you to send timely updates and offers directly to users' devices. The platform's analytics provide detailed insights into user behavior and campaign effectiveness.
Integrations include Google Analytics, Shopify, Zendesk, Segment, Facebook, Adobe Experience Cloud, Salesforce, Amplitude, Mixpanel, and Slack.
Pros and cons
Pros:
- Effective in-app messaging
- Real-time behavioral analytics
- Strong focus on mobile engagement
Cons:
- Requires technical expertise
- Complex setup process
Ortto is a marketing automation and customer data platform tailored for data-driven marketers. It enhances marketing efforts through automation and provides real-time access to customer insights.
Why I picked Ortto: This tool caters to marketers who rely heavily on data to create personalized experiences. With a visual journey builder and real-time data access, Ortto supports targeted messaging across multiple channels. It offers automation tools that improve productivity and customizable reports for tracking customer journeys. The platform's ability to provide actionable insights sets it apart for data-driven strategies.
Standout features & integrations:
Features include a visual journey builder, which lets you design personalized customer experiences. Real-time data access ensures your messaging is always relevant and timely. Automation tools further enhance productivity by handling repetitive tasks.
Integrations include Shopify, Salesforce, Google Analytics, Facebook Ads, Mailchimp, HubSpot, WordPress, Slack, Twitter, and Zendesk.
Pros and cons
Pros:
- Customizable reporting
- Real-time data access
- Visual journey builder
Cons:
- Limited offline support
- Steep learning curve
Systeme.io is an all-in-one marketing platform designed for entrepreneurs and small businesses. It facilitates sales funnel creation, email marketing, and online course hosting, providing essential tools for digital marketers.
Why I picked Systeme.io: The platform is geared toward those looking to build effective sales funnels with ease. It offers a drag-and-drop editor for creating landing pages and sales funnels quickly. With its email marketing features, you can automate follow-ups and manage contacts efficiently. Systeme.io's online course hosting capability lets you monetize your expertise directly within the platform.
Standout features & integrations:
Features include a drag-and-drop editor that simplifies landing page creation. You can manage affiliate programs directly within the platform, enhancing your marketing reach. The platform also supports membership site creation, allowing you to offer exclusive content to your audience.
Integrations include Stripe, PayPal, Zapier, Mailchimp, AWeber, GetResponse, ClickFunnels, WordPress, Shopify, and Calendly.
Pros and cons
Pros:
- Efficient contact management
- Supports online course hosting
- Simple sales funnel creation
Cons:
- Basic reporting options
- Limited advanced features
Keap is a marketing automation and CRM platform for small businesses and solopreneurs. It helps manage contacts, automate follow-ups, and streamline sales processes to improve business efficiency.
Why I picked Keap: This tool is ideal for solopreneurs looking to automate repetitive tasks and manage client relationships effectively. With features like automated follow-ups and contact management, it simplifies your workload. Keap also offers sales pipeline management to help you track leads and close deals. Its focus on automation and sales integration makes it perfect for individuals managing their businesses.
Standout features & integrations:
Features include automated follow-ups that ensure no client interaction slips through the cracks. The sales pipeline management helps prioritize and track potential leads effectively. Additionally, customizable templates allow you to create consistent and professional communications.
Integrations include QuickBooks, Gmail, Outlook, Zapier, WordPress, Shopify, PayPal, Stripe, Mailchimp, and WooCommerce.
Pros and cons
Pros:
- Simple contact management
- Automates repetitive tasks
- Effective for solo entrepreneurs
Cons:
- Requires setup time
- Limited scalability options
GreenRope is a comprehensive CRM and marketing automation platform for businesses seeking integrated solutions. It supports sales, marketing, and operations through a unified platform that enhances team collaboration and customer engagement.
Why I picked GreenRope: The platform provides integrated CRM and marketing automation features, making it ideal for businesses looking to unify their operations. Real-time tracking and analytics provide insights that help refine your marketing strategies. GreenRope offers customizable dashboards and workflows, allowing your team to tailor the platform to your needs. Its all-in-one approach simplifies complex processes, reducing the need for multiple software tools.
Standout features & integrations:
Features include drag-and-drop email builders that make campaign creation simple. The platform also offers event management tools, which help organize and track events. Additionally, comprehensive analytics provide insights into customer behavior and campaign performance.
Integrations include QuickBooks, Zapier, Shopify, Salesforce, Google Workspace, Microsoft Office, Mailchimp, PayPal, Twitter, and Facebook.
Pros and cons
Pros:
- Real-time tracking features
- Customizable workflows
- Unified CRM and marketing platform
Cons:
- Initial setup complexity
- Steep learning curve
Act-On is a marketing automation platform tailored for mid-sized companies seeking to enhance their digital marketing efforts. It provides tools for email marketing, lead management, and analytics to support marketing strategies.
Why I picked Act-On: The platform caters to mid-sized businesses by offering scalable marketing solutions. Its advanced email marketing features allow you to segment and target your audience. The lead management tools help your team prioritize and nurture leads. With analytics, you can track campaign performance and make informed decisions.
Standout features & integrations:
Features include adaptive segmentation, which lets you tailor your campaigns to specific audience segments. The platform's lead scoring helps prioritize prospects most likely to convert. Additionally, real-time analytics provide insights into campaign performance and customer engagement.
Integrations include Salesforce, Microsoft Dynamics, SugarCRM, Zoom, GoToWebinar, LinkedIn, Facebook, Twitter, Google Analytics, and WordPress.
Pros and cons
Pros:
- Effective lead scoring system
- Advanced email segmentation
- Scalable for growing businesses
Cons:
- Requires technical expertise
- Complex initial setup
MoEngage is a customer engagement platform designed for businesses to enhance their global reach. It focuses on personalized messaging, analytics, and customer journey orchestration to engage users across various channels.
Why I picked MoEngage: This tool is tailored for companies looking to engage with a global audience through personalized, targeted messaging. With features like push notifications and in-app messaging, it effectively keeps users engaged. MoEngage offers analytics that provides actionable insights into user behavior. The focus on customer journey orchestration allows you to create seamless experiences across multiple touchpoints.
Standout features & integrations:
Features include customer journey orchestration, enabling you to map and manage user interactions across different channels. The platform's segmentation capabilities let you target specific user groups with personalized campaigns. Additionally, push notifications and in-app messaging enhance real-time user engagement.
Integrations include Salesforce, Shopify, Mixpanel, Google Analytics, Slack, Mailchimp, Segment, Zendesk, Facebook, and Twitter.
Pros and cons
Pros:
- Advanced segmentation options
- Detailed customer journey mapping
- Effective global audience targeting
Cons:
- High learning curve
- Requires technical setup
Brevo is a multi channel marketing platform designed for businesses aiming to enhance their SMS marketing efforts. It caters primarily to marketers looking to integrate SMS with other channels like email for effective customer engagement.
Why I picked Brevo: The tool excels in providing a comprehensive SMS marketing solution, making it ideal for businesses focusing on direct communication. Its features include SMS automation, which allows you to schedule and personalize messages at scale. With analytics, you can track the success of your SMS campaigns in real time. Brevo's focus on integrating SMS with email campaigns offers a unified approach to customer communication.
Standout features & integrations:
Features include advanced automation that lets you set up complex workflows involving multiple channels. The platform also offers segmentation tools that help target specific customer groups with personalized content. Additionally, A/B testing capabilities allow you to optimize your campaigns for better performance.
Integrations include Shopify, WooCommerce, Magento, PrestaShop, Salesforce, HubSpot, WordPress, Google Analytics, Zapier, and Mailchimp.
Pros and cons
Pros:
- Strong segmentation capabilities
- Supports multi channel campaigns
- Real-time analytics available
Cons:
- Limited offline support options
- Requires initial setup effort
Other Multi Channel Marketing Software
Here are some additional multi channel marketing software options that didn’t make it onto my shortlist but are still worth checking out.
- Campaigner
For email marketing
- Omnisend
For ecommerce brands
- ActiveCampaign
For email automation
- Zoho Marketing Plus
For small teams
- Iterable
For cross-channel personalization
- Salesforce Marketing Cloud
For large-scale operations
- Netcore
For mobile-first campaigns
- HubSpot Marketing Hub
For inbound strategies
- Marketo Engage
For enterprise marketing
- Oracle Marketing
For data-driven insights
Multi-Channel Marketing Software Selection Criteria
When selecting the best multi-channel marketing software to include in this list, I considered everyday buyer needs and pain points like integration capabilities and analytics insights. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these everyday use cases:
- Campaign management
- Email marketing
- Social media integration
- Analytics and reporting
- Customer segmentation
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Customizable dashboards
- AI-driven insights
- Advanced automation workflows
- Real-time personalization
- Multi-language support
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Ease of navigation
- Minimal learning curve
- Customization options
- Aesthetic design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars and live demos
- Onboarding support team
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Response time
- Access to live chat
- Comprehensive knowledge base
- Dedicated account manager
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features offered at each pricing tier
- Discounts for annual plans
- Free trial availability
- Cost versus benefits
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly mentioned pros and cons
- Frequency of feature updates
- Community engagement
- Support experience feedback
Trends In Multi-Channel Marketing Software
In my research, I sourced countless product updates, press releases, and logs from multi-channel marketing software vendors. Here are some of the emerging trends I’m keeping an eye on.
- AI-driven personalization: Vendors leverage AI to offer more personalized experiences by analyzing customer data and predicting preferences. This trend is helping businesses engage customers more effectively. Companies like Salesforce are integrating AI to boost personalization efforts.
- Voice search optimization: As voice-activated devices are popular, more software vendors incorporate voice search capabilities. This trend allows marketers to reach audiences using voice commands.
- Augmented reality (AR) integration: AR is being used to create interactive marketing experiences. This trend is valuable for businesses looking to engage customers in a new way.
- Omnichannel analytics: There's a growing focus on providing unified analytics across all channels. This trend helps marketers get a complete view of customer interactions.
- Sustainability focus: More platforms focus on sustainable practices, like reducing digital waste. This trend aligns with growing consumer demand for eco-friendly business practices..
What Is Multi-Channel Marketing Software?
Multi-channel marketing software is a tool that helps businesses engage with customers across various platforms like email, social media, and SMS. Marketing professionals, including managers and coordinators, typically use these tools to enhance customer engagement and improve campaign effectiveness.
Automation, personalization, and analytics capabilities help manage campaigns and understand customer behavior. These tools provide businesses with a cohesive strategy to reach their audience effectively.
Features Of Multi-Channel Marketing Software
When selecting multi-channel marketing software, look for the following key features.
- Automation: Automates repetitive tasks, saving time and allowing marketers to focus on strategy.
- Personalization: Tailors messages to individual user preferences, improving engagement and response rates.
- Analytics: Provides insights into campaign performance and customer behavior, helping to refine strategies.
- Segmentation: Allows marketers to divide audiences into groups for more targeted campaigns.
- Cross-channel marketing: Enables consistent messaging across multiple platforms, ensuring a unified brand voice.
- Real-time engagement: Offers tools like push notifications to keep customers engaged instantly.
- A/B testing: Lets users test different campaign versions to optimize results.
- Customer journey mapping: Visualizes the customer journey, aiding in the creation of more effective marketing strategies.
- Social media integration: Connects with social platforms to expand reach and increase brand visibility.
Benefits Of Multi-Channel Marketing Software
Implementing multi-channel marketing software benefits your team and your business. Here are a few you can look forward to.
- Improved customer engagement: Personalization and real-time engagement tools help keep your customers involved with your brand.
- Increased efficiency: Automation reduces manual tasks, allowing your team time to focus on more strategic activities.
- Better insights: Analytics and reporting provide valuable data on campaign performance, helping you make informed decisions.
- Enhanced targeting: Segmentation allows you to tailor your campaigns to specific audiences, increasing relevance and effectiveness.
- Consistent branding: Cross-channel marketing ensures a unified message across all platforms, strengthening your brand presence.
- Optimized campaigns: A/B testing helps refine your strategies for better results by identifying what works best.
- Streamlined customer journey: Customer journey mapping aids in creating a more cohesive experience for your customers, enhancing satisfaction.
- Automation: Automates repetitive tasks, saving time and allowing marketers to focus on strategy.
- Personalization: Tailors messages to individual user preferences, improving engagement and response rates.
- Analytics: Provides insights into campaign performance and customer behavior, helping to refine strategies.
- Segmentation: Allows marketers to divide audiences into groups for more targeted campaigns.
- Cross-channel marketing: Enables consistent messaging across multiple platforms, ensuring a unified brand voice.
- Real-time engagement: Offers tools like push notifications to keep customers engaged instantly.
- A/B testing: Lets users test different campaign versions to optimize results.
- Customer journey mapping: Visualizes the customer journey, aiding in the creation of more effective marketing strategies.
- Social media integration: Connects with social platforms to expand reach and increase brand visibility.
Additional Features
- Attribution: Tracks and identifies which channels, touchpoints, and campaigns contribute to conversions and sales.
- Marketing team collaboration: Provides tools for collaboration among team members to streamline campaign planning and execution.
- Multichannel marketing strategy: Supports the planning, execution, and optimization of a comprehensive multichannel approach.
- Target audience identification: Helps identify and analyze target audience characteristics to enhance personalization and campaign effectiveness.
- API access: Integrates with other software and tools, enabling data exchange and system interoperability.
- Cross-channel campaigns: Facilitates the coordination and execution of campaigns across various channels, maintaining a cohesive brand experience.
- Customer retention: Includes features for loyalty programs, re-engagement campaigns, and personalized messaging to retain existing customers.
- Outreach tools: Supports direct outreach through email, SMS, and other communication channels for lead nurturing and customer engagement.
- WhatsApp integration: Enables communication with customers via WhatsApp, allowing for real-time messaging, notifications, and customer support.
- Lead generation: Offers features like landing page builders, forms, and calls-to-action (CTAs) to capture and convert leads.
- Mobile app support: Provides access to mobile app integrations for seamless campaign execution and management.
- Right channel selection: Uses AI or predictive analytics to identify the most effective channels for engaging with specific customer segments.
Costs & Pricing Of Multi-Channel Marketing Software
Selecting multi-channel marketing software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, average prices, and typical features of multi-channel marketing software solutions.
Plan Comparison Table for Multi-Channel Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email marketing, limited automation, and basic analytics. |
| Personal Plan | $10-$30/user/month | Email marketing, basic automation, segmentation, and support. |
| Business Plan | $50-$100/user/month | Custom automation, dedicated support, complete analytics, and integrations. |
| Enterprise Plan | $150-$300/user/month | Custom automation, dedicated support, full analytics, and integrations. |
Multi-Channel Marketing Software FAQs
Here are some answers to common questions about multi-channel marketing software.
What are the disadvantages of a multi-channel marketing software approach?
A multi-channel strategy can require substantial investment in both time and money. Your resources may spread too thin across various platforms, which can impact the effectiveness of each channel. Also, managing multiple channels can become complex and require dedicated staff or resources.
What is essential in the implementation of multi-channel marketing software?
Creating compelling content that resonates with customers across different platforms is key. It’s also essential to maintain consistency in your messaging and branding. You should have clear strategies for each channel to ensure cohesive communication.
What are the main advantages and challenges of implementing a multiple-channel marketing software strategy?
The advantages include increased brand presence and improved customer understanding. However, maintaining consistency across channels can be challenging. It’s crucial to ensure that your messaging aligns across all platforms to provide a unified customer experience.
What is the difference between multi-channel marketing software and omnichannel software?
Multi-channel means engaging customers through multiple channels independently, while omnichannel focuses on creating a seamless experience across all channels. Omnichannel strategies integrate touchpoints to ensure consistency in the customer’s journey.
How can I measure the effectiveness of my multi-channel marketing software efforts?
You can measure effectiveness by analyzing metrics such as engagement rates, conversion rates, and return on investment (ROI) across each channel. Using analytics tools provided by your software, you can track customer interactions and make data-driven decisions.
What should I consider when choosing a multi-channel marketing software?
Consider the software’s ability to integrate with your existing systems, its customization level, and the support services available. You should also evaluate the pricing structure to ensure it fits your budget while meeting your feature requirements.
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