Brand management software helps businesses design, deliver, and measure their perception and awareness to the public. Businesses should track their brand’s performance and competitors to ensure they’re on top of changes impacting customer retention and acquisition. When using the right brand management tools, your business can control its brand land and give the market the attention it requires.
Businesses use their branding to build trust and authenticity with their target audiences. 88% of consumers say authenticity is the deciding factor when supporting a brand. Your customers expect your business to be authentic in how it presents itself and carries out operations.
Whether you’re running a small, medium, or large business, I have the right software that can help you manage your brand assets. The right tools can help your business remain transparent and consistent with your branding and messaging, demonstrating your values. So, check them out and see which is best for your needs.
Best Brand Management Software Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
- Bynder
- MediaValet
- Brandfolder
- Frontify
- Canto
- IntelligenceBank
- Amplifi.io
- Uptempo Brandmaker
- Filecamp
- Scaleflex
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How I Selected the Best Brand Management Software
Perhaps you're wondering how I selected the best brand management software for this list? To build this top 10 list, I evaluated and compared a wide range of brand management software] with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of marketing experience to pinpoint the features that add a lot of value.
If you have general questions about how brand management software works or how to pick the best brand management software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best brand management software for this article:
User Interface (UI)
The user interface of brand management software should help you understand where you are and what’s going on when using the platform. It should use language and concepts familiar to brand managers, marketing, and sales teams. The best platforms won’t trap you when you’re using them and have clearly marked undo, exit, and redo functions when using them.
Usability
The brand management software you choose should be easy to learn so you and your team members can quickly explore the platform and perform the tasks you need. The platform’s usability should also help users achieve high productivity levels when performing tasks after learning to interact with it. Also, after learning to use the software, if you and your teams return to the system after not using it for a brief period, the tool should help everyone perform their tasks without needing to relearn everything from scratch.
Software Integrations:
A brand management software should be able to connect to the systems your business is already using to manage other aspects of the company. The software’s third-party integrations features can make your life easier when managing your brand. These integrations include connecting to email accounts, social media profiles, and your website.
Pricing:
The brand management platform you decide to use should bring significant value to your business and fit your budget. The software should offer a free trial or a free subscription tier to get an idea of how the tool’s features can help your business.
Overviews of the 10 Best Brand Management Software
Here’s a brief description of each brand management software to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. Bynder - Best for managing all creative content
Bynder offers custom solutions to make a brand popular and functional in any market.
Why I Picked Bynder: Bynder provides businesses with access to all of their digital media files. In their easy-to-use portal, Digital Asset Management (DAM), you can find a solution to build, organize, enhance, and distribute brand guidelines. This module is also where your teams can come together and ensure every piece of creative content adheres to your company’s brand guidelines.
Bynder helps medium to large businesses get on the same page when creating a brand. It’s an excellent tool for your brand manager to ensure all assets stay on brand all the time. One way they can do this is with Bynder’s content workflow feature, which allows managers to identify who is adopting your style guide and see the content’s performance.
Bynder Standout Features and Integrations
Features include file transfer, keyword tracking, marketing automation, file sharing, brand management, data import and export, analytics, and history and version control.
Integrations include Salesforce Marketing Cloud, Figma, Contentful, Wrike, Dropbox, Canva, and Trello.
Bynder Pricing
Bynder offers custom pricing upon request.
Pros
- Easy-to-use interface
- Fast load times
- Excellent customer service
Cons
- New features can be slow to implement
- Embedding data to images through integrations can be complex
2. MediaValet - Best for using AI to increase asset ROI
MediaValet enables teams, agencies, and partners to get immediate access to drive business.
Why I Picked MediaValet: MediaValet helps businesses save money by helping them locate their assets instead of wasting funds on reproducing and duplicating them. The platform’s AI empowers brand management teams to give hard-to-find assets new life and increase their ROI. It does this by auto-tagging each asset piece to make it easier to find when searching for a specific keyword.
MediaValet provides cloud-based asset management for brand management teams that want to manage and distribute marketing assets efficiently. The platform helps medium and large businesses give their teams instant access to photos, videos, documents, and audio files. MediaValet can securely protect assets from malicious attacks and accidental actions using enterprise-level security and compliance.
MediaValet Standout Features and Integrations
Features include data import and export, file sharing, brand management, analytics, batch permissions and access, file transfer, and project management.
Integrations include Slack, Asana, Wrike, monday.com, Google SSO, WordPress, Drupal, Salesforce, Adobe Creative Cloud, Microsoft 365, and Hootsuite.
MediaValet Pricing
MediaValet offers custom pricing upon request.
Pros
- Easy to locate assets
- Allows multiple users to upload assets to share
- Excellent user interface
Cons
- Slow download speeds
- Not responsive on mobile devices
3. Brandfolder - Best for encrypting branding assets in the cloud
Brandfolder is an asset management platform that allows businesses to manage digital rights and permissions.
Why I Picked Brandfolder: Brandfolder provides businesses with a secure platform that ensures safe collaboration on the cloud. It provides cutting-edge encryption technology to protect digital asset storage and transfer between teammates. Brandfolder also performs regular auditing to ensure users are secure.
Brandfolder allows marketers and creative professionals across any industry, from small to large businesses, to maximize their brand management potential. The platform empowers users to store and manipulate their assets in one coherent space to ensure they remain consistent in their campaigns. Users can do this by using the software to update every instance of an asset they alter in one click.
Brandfolder Standout Features and Integrations
Features include optimized search processing, file sharing, data import and export, brand management, brand asset creation, and a template designer.
Integrations include Canva, Contentful, Drupal, Figma, Google Analytics, Hubspot, Hootsuite, Jira, Microsoft Office, PrintUI, Salesforce, Slack, and Sketch.
Brandfolder Pricing
Brandfolder offers custom pricing upon request.
Pros
- Easy navigation
- Excellent chat support
- Great organization capabilities
Cons
- The tags the platform generates don’t usually apply to the asset
- There is a complex approval process
4. Frontify - Best for enhancing brand consistency and clarity
Frontify provides an efficient work environment for team-based collaboration.
Why I Picked Frontify: Frontify helps users increase brand consistency and clarity by providing an all-in-one brand management tool. The platform can help you manage your daily branding and marketing efforts efficiently. The brand portal helps brand managers and teams automate tasks and establish approval processes to ensure they effectively distribute your content.
Frontify is a platform for all businesses, regardless of their size. Brand managers can create guidelines to ensure assets align with your brand’s style. The platform also empowers teams to collaborate on their latest projects and campaigns, provide feedback, and monitor projects in real-time.
Frontify Standout Features and Integrations
Features include notifications, analytics, brand management, file transfer and sharing, document comparison, asset creation, template designer, and file format conversion.
Integrations include Jira, Wrike, Vimeo, Contentful, Zapier, Hubspot, Salesforce, Figma, Sketch, Slack, Intercom, and YouTube.
Frontify Pricing
Frontify costs from $99/month when billed month-to-month or $79/month when paying annually. Frontify offers a free forever subscription for up to three users. They also offer a 14-day free trial for a paid tier.
Pros
- Intuitive to use
- Responsive customer support
- Small learning curve
Cons
- Users are noticing bugs in some functionalities
- It’s difficult to link content between projects
5. Canto - Best for brand protection
Canto is a cloud-based asset management platform that helps businesses store many files and multimedia.
Why I Picked Canto: Canto can help businesses control which content goes out into the world. It does this by providing brand managers and teams with approval features to ensure there aren’t any version control mix-ups. The platform’s collaboration features can also ensure brand protection by making workspaces public or private, which can help prevent sharing unfinished projects or the wrong version of an asset.
Canto helps small, medium, and large businesses in industries including healthcare, retail, manufacturing, and government organize, find, and share brand assets. The platform’s unified library makes it simple for team members with access to search and share files with colleagues or external stakeholders. Brand managers and owners can also use Canto to analyze assets’ performance, including how many asset downloads there are, the number of times it’s shared, and how many users view it.
Canto Standout Features and Integrations
Features include file transfer and sharing, analytics, brand management, database, file format conversion, optimized search processing, and brand asset creation.
Integrations include Box, Dropbox, Drupal, Adobe After Effects, Figma, Google Drive, Hootsuite, Mailchimp, Microsoft Outlook, Adobe Photoshop, Slack, Wrike, and WordPress.
Canto Pricing
Canto offers custom pricing upon request.
Pros
- Outstanding customer support
- Easy learning curve
- Easy to navigate
Cons
- Uploading assets can be confusing
- The drag-and-drop feature can lead to double uploads
6. IntelligenceBank - Best for flexible collaboration
IntelligenceBank is a brand tool that provides efficient business marketing operations solutions.
Why I Picked IntelligenceBank: IntelligenceBank promotes flexibility, especially when several teams work together with each other or with invested external stakeholders. The platform’s collaborative features empower teams to transform your marketing operations by using excellent approval workflows, brand guideline pages, and creative briefs. Users can easily access the platform from various locations on the cloud.
IntelligenceBank helps businesses of any size, including freelancers and start-ups, store all brand assets in a centralized database. Marketing teams can also keep everyone on brand with instant asset approvals and updates. The platform also offers an inbox where brand managers can manage branding requests in one place and automate their responses to frequently asked questions they receive.
IntelligenceBank Standout Features and Integrations
Features include template designer, brand asset creation, social media integration, notifications, file transfer and sharing, brand management, data import and export, and analytics.
Integrations include Adobe Photoshop, WordPress, Drupal, Adobe After Effects, Asana, Slack, Hubspot, Salesforce, Jira, and Dropbox.
IntelligenceBank Pricing
IntelligenceBank offers customer pricing upon request.
Pros
- Easy to use
- Excellent customer support
- Businesses with multiple locations can tailor user experience depending on their region
Cons
- Users can find the platform’s jargon confusing
- Performance can be slow for some users
7. Amplifi.io - Best for enhancing sales
Amplifi.io helps companies create content strategies, predict ROI, and easily share content.
Why I Picked Amplifi.io: Amplifi.io empowers users to go beyond digital asset management to provide new tools to enhance business sales. It allows users to customize presentations and dynamic guides and generate PDFs. The platform will enable users to remotely access all content to effectively share product assets with team members.
Amplifi.io is a commerce-first platform that empowers people, partners, and programs to contribute to bottom-line growth. The platform primarily focuses on small, medium, and large product manufacturers who organize, convert and share their marketing media. It helps these users manage significant volumes of marketing content, such as videos, images, ad copy, presentations, product specifications, and 3D files.
Amplifi.io Standout Features and Integrations
Features include file format conversion, file sharing and transfer, data visualization, data import and export, document comparison, product catalog, and dashboards.
Integrations include Shopify, Google Analytics, Adobe Commerce, and Magento.
Amplifi.io Pricing
Amplifi.io offers custom pricing upon request.
Pros
- Customizable to user’s requirements
- Manage products from within the platform
- Personalized support
Cons
- Challenging learning curve
8. Uptempo Brandmaker - Best for establishing effective customer experiences
Uptempo Brandmaker helps businesses manage their brand’s planning, performance, and productivity.
Why I Picked Uptempo Brandmaker: Uptempo Brandmaker’s platform allows businesses to establish an effective customer experience. It does this by helping users create content that engages with their target markets. The Performance Measurement and Optimization features let brand managers analyze the results of specific campaigns and address their success.
Uptempo Brandmaker is primarily for enterprise marketing leaders and lets them leverage existing assets. They can use the platform to create unique content while keeping it on brand. It works with any file size, type, and format. You can also use it across several campaigns and channels, such as social media platforms.
Uptempo Brandmaker Standout Features and Integrations
Features include API, asset management, approval workflow, process control, notifications, access controls, file tracking and sharing, reports, lifecycle management, and activity planning.
Integrations include Salesforce, Adobe Workfront, Hubspot, Microsoft 365, Asana, Adobe Photoshop, Wrike, Vimeo, Zapier, Bynder, and Tableau.
Uptempo Brandmaker Pricing
Uptempo Brandmaker offers custom pricing upon request.
Pros
- Collaborates easily with existing products
- Provides worldwide access to assets
- Saves content and uses it based on customers’ behavior
Cons
- It can be complex to implement
- Difficult to see certain asset elements
9. Filecamp - Best for effective asset management
Filecamp optimizes how brand managers and businesses share and collaborate on digital assets.
Why I Picked Filecamp: Filecamp offers users a secure and customizable platform to store, categorize, and edit digital assets. It provides access controls and permissions to control and decide which teams and team members get access to your business’s content. Users who have access to your content can change files over time. Everyone with the same access can have a reliable backup solution with the platform’s version control feature.
Filecamp is an excellent fit for marketing professionals working in businesses of any size looking for a cloud-based solution. You can create a searchable central digital file library that allows your teams to share them with each other or with external stakeholders and partners. Users can collaborate on projects with partners and clients through file sharing, a media library, and online proofing. The online commenting tool allows you to review and approve work without downloading.
Filecamp Standout Features
Features include data import and export, document comparison, feedback management, history and version control, file sharing and transfer, keyword tracking, and analytics.
Filecamp Pricing
Filecamp costs from $29/month for unlimited users. Filecamp provides a 30-day free trial for paid subscriptions.
Pros
- Fast and reliable
- Fits most budgets
- Easy to learn
Cons
- Drag-and-drop features can be buggy
- PDF previews can be low quality
10. Scaleflex - Best for optimizing assets for SEO
Scaleflex is a helpful software for publishing media-heavy content throughout the internet.
Why I Picked Scaleflex: Scaleflex provides users with a digital management tool they call Filerobot. This helps businesses transform and customize images, compress media, and quickly produce responsive content that loads on any device. This can lead to an increase in search engine rankings, conversion rates, and web traffic.
Scaleflex’s Filerobot helps many businesses, from small start-up agencies to large enterprises, that require solutions to secure, manage, store, edit, and communicate digital assets. Your teams can reduce the time it takes to deliver content to an audience. They can use the tool to make necessary changes without changing editors.
Scaleflex Standout Features and Integrations
Features include batch permissions and access, contact management, data visualization, history and version control, dashboard, file transfer and sharing, notifications, and project management.
Integrations include Drupal, Zapier, Shopify, PrestaShop, WordPress, Prismic, Magento, Sylius, Canva, and Microsoft Azure.
Scaleflex Pricing
Scaleflex offers custom pricing upon request.
Pros
- Easy to use
- Excellent customer support
- Manages a significant amount of files
Cons
- Customers find it to be expensive
Other Options
Here are a few more options that didn’t make the best brand management software list:
- MediaBeacon - Best for teams who create marketing and packaging content.
- Swivle DAM - Best for editing, sharing, and commenting on digital assets.
- Monday.com - Best for asset workflow automation and collaboration.
- MarcomGather - Best for print-on-demand businesses.
People Also Ask
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Finding the Best Brand Management Software That Fits Your Needs
So many brand management software and systems are available to businesses now. The right one for your company depends on your goals, strategies, and budget. But, after reading this list, surely there’s a suitable platform for your requirements.
Your brand is your most valuable asset, and choosing the right brand management tool can future-proof it for the years to come. Many global brands are moving faster thanks to their marketing methods. The brand management software you use can help you keep up while comprehending your customers’ wants and making the necessary adjustments.
I hope this guide will help you integrate this valuable tool with your current workflow and systems. If you’re looking for other ways to enhance your company’s marketing efforts, subscribe to our newsletter. Here you can stay ahead of your competition and get an update on the latest marketing news, trends, and insights.