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The best brand protection software helps you detect counterfeit listings, shut down impersonation attempts, enforce IP rights, and monitor digital threats so you can safeguard your reputation and revenue at scale. Not all solutions are built to keep up with today’s threats. The wrong platform can slow you down with false positives, limited automation, and dashboards that bury urgent issues in noise.

That’s why I spent over 300 hours testing platforms to find the ones that deliver real-time alerts, automated takedown workflows, and unified dashboards so you can respond before violations escalate and stay ahead of shifting enforcement standards across platforms.

With 10+ years in marketing and brand leadership, I know firsthand how challenging it is to protect a brand online. Using our rigorous review process, I’ve curated the top brand protection software that offer the speed, precision, and reliability modern teams need.

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We’ve been testing and reviewing marketing software since 2022. As marketing experts ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

The Best Brand Protection Software Summary

Best Brand Protection Software Reviews

The following overviews detail my research of the best brand protection software available. These solutions will help your business fight brand abuse, monitor your trademark, and increase customer engagement.

Best for AI-driven counterfeit removal

  • Free demo available
  • Pricing upon request
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Rating: 4.8/5

Red Points makes my shortlist because of how aggressively it focuses on AI-driven counterfeit detection and takedown. I usually recommend it to brands who struggle with large-scale infringement across marketplaces and social channels.

What I appreciate is how precise its automated image and keyword scanning gets—my team catches fakes far earlier than with manual monitoring. The real strength is in its automated enforcement that eliminates counterfeits fast, saving us from endless takedown requests.

Red Points’ Best For

  • Brands facing large-scale counterfeit or IP infringement on marketplaces and social media
  • Legal, brand protection, and ecommerce teams prioritizing fast, automated takedown of fakes

Red Points’ Not Great For

  • Small brands without a significant counterfeit problem
  • Teams wanting in-depth threat analysis or intelligence beyond takedown automation

What Sets Red Points Apart

Red Points takes a very automation-first approach to brand protection, focusing on using AI to find and remove counterfeits at a speed manual review can’t match. Unlike traditional solutions that expect legal or brand teams to sift through alerts and manage enforcement by hand, Red Points is designed for scale—the tool expects you to trust its automated systems to do the heavy lifting.

Compared to legacy vendors who rely on manual review (like MarkMonitor or legacy IP enforcement firms), Red Points assumes the real challenge is volume, not nuance. Instead of demanding expertise from every user, the platform tries to take as much manual review out of your hands as possible.

Tradeoffs with Red Points

Red Points optimizes for automated detection and immediate enforcement, which means it sometimes deprioritizes the deep investigation or case-by-case customization that in-house IP teams are used to. Teams looking for detailed context on each infringement, or who value a hands-on, investigative process, might feel like they lose direct control.

Pros and Cons

Pros:

  • Highly qualified customer support
  • Flexible platform
  • Easy to use

Cons:

  • Some issues aren’t detected at times
  • User interface could provide more information

Best for multinational brand protection

  • Fee demo available
  • Pricing upon request

EBRAND is always top of mind for me when global companies start worrying about counterfeiting and domain threats. What I see with multinational brands is a need for unified brand monitoring that works across languages, jurisdictions, and marketplaces.

My experience is that EBRAND’s domain watch services, takedown processes, and marketplace monitoring do this better than most options out there. I especially appreciate how their team guides you through enforcement and legal options—this becomes essential when you’re tracking infringements across dozens of countries.

EBRAND’s Best For

  • Global brands that need coordinated brand, domain, and marketplace protection across many countries
  • Legal or brand protection teams handling high-volume enforcement and anti-counterfeit actions

EBRAND’s Not Great For

  • Small businesses focused only on basic trademark or copyright monitoring
  • Companies with minimal risk outside a single geography or language

What Sets EBRAND Apart

I think EBRAND takes a distinctly coordinated approach to brand protection, focusing on managing global risks rather than just automated detection. Unlike single-market tools or smaller providers, EBRAND emphasizes layered monitoring and direct intervention across domains, social, and marketplaces—assuming your team needs a unified enforcement strategy.

Compared to more automated or self-service platforms, EBRAND’s model banks on high-touch support and cross-border expertise. This works best for companies where brand defense is a complex, ongoing battle and the work involves active takedowns and multi-jurisdictional complaints, not just alerts.

Tradeoffs with EBRAND

By prioritizing customized, multinational protection, EBRAND is slower to set up and usually requires more collaboration with their support team. That focus means you give up the speed and self-service features that smaller or more automated solutions provide.

Pros and Cons

Pros:

  • Includes tracking and takedown support
  • Custom rules for different brand protection needs
  • Monitors infringements across languages and regions

Cons:

  • Niche platforms may need manual input
  • Complex takedowns can take longer

Best for sentiment analysis features

  • 7-day free trial available
  • From $99/month
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Rating: 5/5

BrandMentions makes my list because it’s consistently accurate when it comes to capturing sentiment around a brand—way beyond surface social listening. If brand image and the nuances of public perception matter to your team, this is where I tell people to look first.

I like how BrandMentions pulls sentiment analysis into real-world brand protection routines, tracking tone shifts across mentions, news sites, and reviews. The feature for diving into conversation context is especially useful when I need to pinpoint whether spikes in brand mentions are genuinely positive or a warning sign.

BrandMentions’s Best For

  • PR, marketing, and compliance teams monitoring real-time brand sentiment shifts
  • Organizations that need contextual, in-depth analysis of online conversations and reviews

BrandMentions’s Not Great For

  • Teams focused purely on social post scheduling or publishing workflows
  • Businesses seeking deep competitor benchmarking with visual dashboards

What Sets BrandMentions Apart

BrandMentions takes sentiment seriously—while other monitoring tools like Sprout Social surface mention counts and basic engagement, BrandMentions expects teams to dig into why the conversation is trending. The platform is designed around uncovering the emotional temperature behind every mention, so you’re always working with context instead of just numbers.

Unlike mainstream dashboards that prioritize reach metrics, BrandMentions centers its entire workflow on helping you understand mood and intent in public chatter. Teams aren’t just reacting to spikes—they’re encouraged to map the impact of specific events, campaigns, or crises by analyzing sentiment shifts as they unfold.

Tradeoffs with BrandMentions

Because BrandMentions optimizes for deep sentiment context, the interface has more analytical layers than most simple monitoring tools. Teams tend to find fewer one-click views and need to spend extra time parsing sentiment data to get actionable insights.

Pros and Cons

Pros:

  • Integrations enhance automated workflow management
  • Comprehensive monitoring across multiple platforms
  • Real-time alerts enable instant responses

Cons:

  • Limited customization in reports and alerts
  • Limited direct customer support options

Best for brand narrative control

  • Pricing upon request
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Rating: 4.5/5

erase.com stands out for me as a go-to when the priority is taking control of your brand’s online narrative fast. I picked it for this list because it’s not just monitoring threats—it’s actively pushing down negative content and improving what shows up about your brand in search results.

What I really appreciate is how erase.com combines search result management, content removal, and ongoing brand health monitoring under one roof. Teams tend to get the most value here when reputation issues are impacting perception or leadership can’t risk damaging results showing up in Google.

erase.com's Best For

  • Brands facing persistent negative press or search engine reputation challenges
  • Marketing and PR teams who need proactive control over online brand narratives

erase.com's Not Great For

  • Small businesses with minimal public exposure or reputation risk
  • Teams only interested in one-time monitoring rather than continuous brand management

What sets erase.com apart

Erase.com approaches brand protection by actively reshaping search engine results and digital narratives, rather than just flagging or monitoring threats. Unlike traditional brand monitoring tools like Brandwatch that focus on sentiment tracking and social listening, erase.com is built for teams who want hands-on control over what the world finds about the brand. It’s not just reporting on negative stories—it’s engineered to suppress them and elevate more favorable content, forcing a more aggressive, interventionist approach to reputation management.

Tradeoffs with erase.com

Erase.com optimizes for aggressive narrative control, which usually means heavier involvement in content removal and search manipulation. The trade-off is that this approach can be resource-intensive and sometimes requires ongoing attention to maintain cleaned-up results, making it less ideal for those who need lighter, low-maintenance monitoring.

Pros and Cons

Pros:

  • Delivers ongoing customer support and account management
  • Offers personalized, agency-specific ORM strategies
  • Specializes in permanent review and content removal

Cons:

  • Lack of transparency about expectations
  • No transparent or fixed pricing; all quotes are custom

Best for local businesses and brands

  • Free demo available
  • Pricing upon request
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Rating: 4.8/5

Birdeye makes the shortlist because it solves for something local brands worry about every day—protecting their reputation where it matters most. I recommend it when you need review monitoring, listing management, and customer feedback tools that actually move the needle on how your business appears online.

What I appreciate about Birdeye is how tightly it connects local reputation management to brand protection. It gives my team real-time review alerts and the ability to manage business listings at scale, which means we can spot and react to threats before they get traction.

Birdeye’s Best For

  • Local businesses and multi-location brands focused on protecting their online reputation
  • Teams that need unified review monitoring, feedback, and listing management in a single platform

Birdeye’s Not Great For

  • National or global brands without a significant local presence
  • Organizations looking for advanced social listening or threat detection beyond reviews and listings

What Sets Birdeye Apart

Birdeye’s approach is all about centralizing local reputation touchpoints so you actually see what customers see first—reviews, listings, and ratings—without distractions from wider social monitoring. Where platforms like Sprinklr go deep on multichannel listening and analytics, Birdeye doubles down on letting you control and respond to feedback across locations from a single dashboard. It brings more urgency to local brand protection, assuming teams want every branch or location directly connected to the brand’s digital presence.

Tradeoffs with Birdeye

What I see in practice is that Birdeye optimizes for actionable review and listing management, but that focus means you sacrifice broader social or media monitoring. If you need comprehensive brand threat detection outside of core local platforms, Birdeye can leave gaps.

Pros and Cons

Pros:

  • Comprehensive online reputation management
  • Multiple CRM integrations
  • Helps with SEO

Cons:

  • A bit pricey for small businesses
  • Some reviews don't get displayed on Google

New Product Updates from Birdeye

Birdeye Adds Yelp Messaging to Inbox
Birdeye's Inbox centralizes Yelp reviews and messages in one view.
April 26 2026
Birdeye Adds Yelp Messaging to Inbox

Birdeye has integrated Yelp messaging into its Inbox, allowing users to manage reviews and direct messages in one place. For more information, visit Birdeye's official site.

Best for real-time brand monitoring

  • 14-day free trial available
  • From $199/month (billed annually)
Visit Website
Rating: 4.7/5

Brand24 makes my list because it’s one of the only brand protection tools I’ve tested that delivers real-time alerts without delays. I recommend it when public perception or crisis management is a daily priority and you can’t afford to miss a sudden spike in social mentions or news coverage.

What I appreciate most is how quickly I can surface specific threats or influencer chatter in the dashboard. In practice, my team is able to jump on potential issues right as they break instead of days later, which changes how we manage brand risk altogether.

Brand24’s Best For

  • Communications and marketing teams that need instant alerts for online brand mentions
  • Companies managing brand reputation risk across multiple social channels and news sources

Brand24’s Not Great For

  • Teams that only monitor a handful of sources or don’t need real-time insight
  • Businesses looking for built-in tools for coordinated incident response or deep sentiment analysis

What Sets Brand24 Apart

Brand24’s approach stands out by optimizing for immediacy—everything revolves around getting updates and trend spikes as soon as they happen. Unlike legacy media monitoring tools that batch data into daily or weekly reports, Brand24 cares about what’s happening in the moment and assumes your team needs to see threats brewing before they snowball.

I also notice it’s designed for speed over super-deep analysis. Instead of tools like Meltwater, which focus on heavy reporting and long-term brand research, Brand24 sets you up to jump directly into the timeline and trace the story as it unfolds across platforms.

Tradeoffs with Brand24

Brand24 optimizes for fast detection and high-velocity monitoring, which means its reporting and incident investigation features are lighter than tools built for post-incident auditing. Teams looking for forensics or historical analysis won’t find that depth here.

Pros and Cons

Pros:

  • User-friendly interface
  • Good value for money
  • Provides excellent customer support services

Cons:

  • Can be overwhelming for users with a lot of mentions
  • Limitations in search capabilities

New Product Updates from Brand24

April 26 2026
Brand24 Enhances AVE Calculation

Brand24 updated their AVE calculation to consider rising digital ad costs and inflation, providing more realistic media value estimates. For more information, visit Brand24's official site.

Best for competitor price tracking

  • 14-day free trial
  • From $99/month
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Rating: 4.7/5

Prisync makes my list here because it takes competitor price tracking seriously in a way most monitoring tools don’t. I notice brands making headway with it when they’re up against constant unauthorized discounting or need to enforce strict MAP pricing across dozens of retailers.

What I appreciate is how Prisync gives you daily price and stock data updates across competitors and channels, so you actually see violations fast. It’s that real-time alerting and ability to dig into historical price changes that lets your team respond before damage is done.

Prisync’s Best For

  • Brands dealing with aggressive competitors and chronic MAP violations
  • Ecommerce and retail businesses monitoring many SKUs across multiple channels

Prisync’s Not Great For

  • Small businesses with only a handful of products or limited online presence
  • Teams that need detailed counterfeit detection or logo/image misuse monitoring

What Sets Prisync Apart

What stands out about Prisync is how it treats price monitoring as an ongoing, automated discipline instead of a one-off audit. Unlike platforms like BrandShield or Red Points, which center on counterfeit or IP misuse, Prisync zeroes in on real-time pricing data and channel coverage as its core workflow.

It expects teams to treat price enforcement as a daily operational loop, not a monthly task. I see it work best for brands ready to act fast on market changes rather than just passively collect violations.

Tradeoffs with Prisync

Prisync really optimizes for reliable price tracking and high-frequency updates, but that means it doesn’t give you deep coverage of issues like trademark abuse. So, if your risk is more about unauthorized sellers using your brand assets, its hyper-focus on price can leave gaps elsewhere.

Pros and Cons

Pros:

  • Dynamic pricing engine automates competitive price adjustments.
  • Seamless integration with major e-commerce platforms like Shopify.
  • Provides real-time competitor pricing data for informed decisions.

Cons:

  • Limited ability to export competitor URLs independently.
  • Some users report issues with pricing accuracy.

Best brand protection toolset

  • 30-day free trial + free demo available
  • From $3/user/month (min 50 seats)
Visit Website
Rating: 4.4/5

Mimecast stands out to me as the option that consistently pushes brand protection beyond basic impersonation blocking. I see strong use cases when your team deals with advanced threats like phishing campaigns that try to exploit your domain and brand in targeted ways.

What I like about Mimecast is how thoroughly it tackles digital impersonation—brand exploit detection, real-time email security, and web domain threat intelligence all work together here. When my team needs to lock down the risk of attackers abusing our public-facing assets and identity, this is usually the tool I trust to spot and shut down those campaigns early.

Mimecast’s Best For

  • Security and IT teams facing persistent phishing, spoofing, or impersonation threats to their brand
  • Organizations that need robust detection and takedown of fraudulent domains or harmful brand misuse

Mimecast’s Not Great For

  • Small businesses with limited brand exposure or simple email security needs
  • Teams looking for lightweight, single-purpose domain monitoring without layered threat intelligence

What Sets Mimecast Apart

What jumps out to me about Mimecast’s design is how deeply it embeds brand protection into every layer of its security stack. Instead of simply blocking suspicious emails, like Proofpoint or most email gateways, Mimecast expects teams to treat external brand threats as a core IT and risk function. The tool weaves domain defense, impersonation detection, and threat visibility directly into daily workflows, treating online brand safety with the same priority as inbox security.

Where traditional tools monitor attacks reactively, Mimecast assumes your team is actively hunting and dismantling impersonation and brand risks before they hit your audience. That proactive, layered mindset isn’t just a feature—it’s the foundation for how Mimecast expects you to work.

Tradeoffs with Mimecast

Mimecast optimizes for deep, always-on brand threat monitoring, which means you spend more time managing dashboards, alerts, and takedown processes. That level of control can add noise and complexity for teams that aren’t dedicated to digital risk or don’t have people to tune the system regularly.

Pros and Cons

Pros:

  • Excellent customer support
  • Intuitive platform
  • Quick video tutorials

Cons:

  • Limited log and mail retention period
  • Some spam emails do get through

Best for reputation monitoring

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

BrandShield makes my shortlist because I see it consistently deliver deeper visibility into brand misuse and digital threats than typical monitoring tools. I recommend it to teams who need automated domain threat detection and takedown capabilities—especially when brand impersonation becomes a real risk.

What stands out for me is BrandShield’s ability to monitor marketplaces and social media in addition to websites, catching phishing and counterfeit activities before they get out of control. I appreciate how their alerting system surfaces issues quickly, letting teams act before damage spreads.

BrandShield’s Best For

  • Companies facing ongoing brand impersonation, phishing, or counterfeit product threats
  • Legal, compliance, and brand protection teams that need automated domain and social monitoring with takedown services

BrandShield’s Not Great For

  • Small businesses that rarely encounter digital brand abuse or domain threats
  • Teams seeking a lightweight or basic brand monitoring tool without active enforcement features

What Sets BrandShield Apart

What makes BrandShield different is how directly it treats brand abuse as a digital risk that needs constant, automated detection—rather than just a reporting exercise. Unlike older tools that focus mostly on tracking brand mentions, BrandShield assumes your team wants real intervention: it alerts, investigates, and feeds you actionable threats across domains, social, and marketplaces.

Where platforms like Google Alerts just surface brand keywords, BrandShield thinks enforcement is the actual job—so it leans into takedown workflows and active case escalation. This approach is built around the expectation that brand protection means acting, not just watching.

Tradeoffs with BrandShield

BrandShield puts continuous monitoring and threat mitigation above everything else, so it’s heavier and more specialized than broad “brand monitoring” tools. That means teams just looking for lightweight mention tracking may find the platform complex and overbuilt for simple awareness use cases.

Pros and Cons

Pros:

  • Offers in-depth analytics
  • Identifies content copies
  • Suitable for trademark infringement discovery

Cons:

  • Pricing details aren’t transparent
  • Steep learning curve

Best for paid search monitoring

  • Free demo available
  • pricing upon request
Visit Website
Rating: 4.3/5

BrandVerity stands out for me when brands want deep visibility into how their names and terms show up in paid search results. I picked it because teams often don’t realize how much unauthorized bidding or brand misrepresentation is happening until they use a tool purpose-built for search monitoring.

What I appreciate is how BrandVerity lets my team spot trademark bidding, affiliate violations, and unauthorized ads across multiple search engines. I find its automated alerts and clear violation reports are invaluable for brands that care about maintaining control and consistency over their paid search presence.

BrandVerity’s Best For

  • Marketing and brand protection teams monitoring unauthorized paid search activity
  • Brands that need automated alerts and reporting on search engine trademark violations

BrandVerity’s Not Great For

  • Businesses focused on social media or organic brand monitoring rather than paid search
  • Small brands with minimal investment in paid search campaigns or limited exposure to affiliate abuse

What Sets BrandVerity Apart

BrandVerity takes a razor-sharp approach to paid search monitoring instead of diluting focus across every channel like some legacy brand protection platforms. The whole system assumes brand teams need granular, real-time insight into search ads, making it feel much more actionable and less bloated than suites like MarkMonitor.

It's designed for teams that want to move quickly from detection to enforcement—automated scanning is central, and the workflow prioritizes surfacing violations before they escalate. Unlike broader solutions that try to cover the whole digital landscape, BrandVerity is built around the complexities of search engines and affiliate models.

Tradeoffs with BrandVerity

Because BrandVerity optimizes for depth in paid search monitoring, it doesn’t capture issues that show up in social or marketplaces, so teams still need other tools for those channels. That singular focus means if brand abuse is happening outside paid search, you won’t catch it here.

Pros and Cons

Pros:

  • Automated features aid brand compliance
  • Detailed reporting features
  • Customizable monitoring across digital channels, including social media

Cons:

  • Can be costly for smaller businesses
  • Lacking tools for tracking brand mentions on social channels

Best for proactive threat detection

  • Free demo available
  • Pricing upon request
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Rating: 5/5

Corsearch makes my shortlist because it’s one of the few brand protection platforms designed for proactive threat detection at scale. When I’m working with brands that face persistent infringement or counterfeiting, I turn to Corsearch to identify real risks before they become PR or legal headaches.

What I appreciate is the depth of its monitoring—Corsearch’s global scanning capabilities go beyond just logos or keywords and dig into marketplace, domain, and social activity. I find the automated threat prioritization especially useful, since it flags urgent cases fast so my team isn’t chasing noise.

Corsearch’s Best For

  • Brands battling counterfeiting or infringement across global marketplaces, domains, and social channels
  • Legal and brand protection teams who need proactive, intelligence-driven threat detection and automated risk prioritization

Corsearch’s Not Great For

  • Small businesses with minimal exposure to brand abuse or digital threats
  • Organizations that want lightweight monitoring without deep investigation or complex enforcement workflows

What Sets Corsearch Apart

Corsearch treats brand protection as an intelligence-driven process, not just a sweep for fakes or mentions—unlike vendors that focus on basic takedown automation, Corsearch maps and prioritizes complex threat patterns across global marketplaces, domains, and digital channels. I notice it expects in-house teams to act more like analysts, guiding them to chase context-rich leads, rather than just react to surface-level alerts.

Compared with legacy platforms that focus on enforcement queues, I find Corsearch puts more emphasis on detection and insight to help you spot trouble before it snowballs. This works best when your team needs to handle multiple threat vectors and wants control over how enforcement is triggered.

Tradeoffs with Corsearch

Because Corsearch optimizes for breadth and depth of threat intelligence, teams usually face steeper learning curves and need to invest more energy up front just to fine-tune detection and customize escalation paths. This can feel like a lot to set up if you want a monitoring-only solution without deeper brand risk analysis.

Pros and Cons

Pros:

  • Exceptional customer service praised by numerous clients.
  • AI-Native detection tools allow for quick identification of IP opportunities and threats.
  • Automates detection and enforcement against brand threats.

Cons:

  • Lack of transparency in handling IP infringement issues.
  • Some users have had negative experiences with customer service resolution.

Best for monitoring public platforms

  • Free demo available
  • Pricing upon request

ZeroFox is always on my shortlist for brand protection software when teams need to keep a watchful eye on public digital spaces. I’ve seen it excel at detecting threats across social media, forums, and external web sources before damage spreads.

What makes ZeroFox stand out is the way it automates risk detection and escalation, so my team doesn’t spend hours hunting manually. I appreciate how you get actionable alerts and clear, prioritized dashboards—especially when managing multiple brands or needing to act fast.

ZeroFox’s Best For

  • Brands needing to monitor threats across public social media, forums, and digital platforms
  • Security, risk, or brand management teams responsible for threat detection and response

ZeroFox’s Not Great For

  • Companies focused only on internal or private network protection
  • Small businesses with minimal exposure on public digital platforms

What Sets ZeroFox Apart

ZeroFox approaches brand protection with a strong focus on monitoring open digital spaces—unlike tools designed to filter threats inside your private network. I see it prioritize broad public visibility, surfacing threats from emerging social platforms and fringe forums where traditional security tools like Digital Shadows or Darktrace rarely reach. The system expects your brand and threat response teams to collaborate quickly when incidents hit these external channels.

Where legacy threat intelligence solutions might drown you in data, ZeroFox organizes information around action and clarity. That approach works best when you need to move fast in public-facing environments.

Tradeoffs with ZeroFox

ZeroFox is laser-focused on external platform visibility, which means you don’t get much for internal asset monitoring. In practice, teams who want a single platform for both public and internal threat protection will find themselves juggling multiple systems.

Pros and Cons

Pros:

  • Simple asset setup
  • Excellent customer support
  • Extensive portfolio of threat intelligence features

Cons:

  • Some false positives have occurred
  • No email threat monitoring

Best for MAP monitoring

  • Free trial available
  • Pricing upon request
Visit Website
Rating: 4.7/5

GrowByData makes my shortlist because it nails MAP monitoring in a way most brand protection tools don’t touch. I tend to bring it up when brands struggle with unauthorized sellers or widespread pricing violations that damage channel relationships.

What I appreciate most is the automated crawl at scale—it pulls fresh data from a huge range of retailers, marketplaces, and geographies. Seeing MAP violations as they happen and tracing offenders lets my team act quickly instead of chasing after dated reports.

GrowByData’s Best For

  • Brands and agencies needing large-scale MAP enforcement across multiple online channels
  • Teams focused on catching unauthorized sellers and price violations in real time

GrowByData’s Not Great For

  • Businesses looking for end-to-end IP monitoring or counterfeit product detection
  • Small ecommerce brands that don’t face frequent pricing abuse or third-party seller issues

What Sets GrowByData Apart

What I notice with GrowByData is how tightly it focuses on automated, at-scale MAP monitoring instead of general marketplace tracking. It’s built for brands and agencies trying to wrangle messy pricing data across massive networks, not just keep an eye on a handful of sellers. Unlike all-in-one brand protection suites like BrandShield, GrowByData doesn’t try to cover IP enforcement or gray market issues—it’s all-in on surfacing where your pricing is at risk across marketplaces, retailers, and direct-to-consumer channels.

The tool assumes you want high-frequency, large-scale scans and granular violation reporting, rather than a broad dashboard of general brand threats. That makes it feel more like an operational part of channel management than a legal or compliance resource.

Tradeoffs with GrowByData

GrowByData is optimized for detailed, automated price compliance surveillance, but it leaves a gap if you'd rather have a single tool for everything from counterfeit detection to threat takedowns. What usually happens is teams that want a broader shield against all forms of abuse end up needing to add a second tool for non-pricing threats.

Pros and Cons

Pros:

  • Tracks unauthorized channels
  • Ensures significant product compliance
  • Provides extensive insights

Cons:

  • No transparent pricing details
  • Doesn’t offer many standard brand protection tools

Best complete threat intelligence tool

  • Free demo available
  • Pricing upon request

PhishLabs earns its spot for how it combines deep threat intelligence with active brand protection capabilities. I turn to it when I see organizations facing real-world phishing or account takeover risks that demand early detection and rapid takedown workflows.

What sets PhishLabs apart for me is how it tracks threat actors across open web, social, and dark web channels, then ties those insights directly to response actions like domain or account takedown. I appreciate the way it continuously surfaces threats to a brand’s reputation—letting my team stay proactive rather than reactive.

PhishLabs's Best For

  • Security teams that need unified digital risk and brand protection intelligence
  • Enterprises facing ongoing phishing, impersonation, or account takeover threats

PhishLabs's Not Great For

  • Small businesses without dedicated security or threat response resources
  • Organizations focused on general security monitoring rather than brand-driven threats

What Sets PhishLabs Apart

PhishLabs takes a proactive approach by tying threat intelligence directly to takedown actions, making it feel like a true extension of your brand protection team. Unlike point solutions that just send alerts, PhishLabs expects teams to use its intelligence as a launchpad for coordinated response—monitoring the open web, social media, and dark web in one place.

What I notice is that it’s designed for teams who want to move quickly from detection to mitigation, not just gather data. Compared to legacy threat intel tools, PhishLabs leans into operationalizing the response so teams spend less time sifting through noise and more time stopping attacks.

Tradeoffs with PhishLabs

PhishLabs doubles down on deep threat data and response, but that focus means you don’t get broader IT security or SIEM functions. What usually happens is teams find it excellent for dedicated brand protection, but need other platforms for full-spectrum security management.

Pros and Cons

Pros:

  • Active and supportive team
  • Virtually eliminates attacks
  • Provides excellent threat operation security

Cons:

  • User interface needs work
  • Lacks customization options

Best for automated brand protection

  • Free demo available
  • Pricing upon request

Bolster makes my list for brand protection because it’s one of the only platforms that proactively hunts and takes down logo infringements using a vast AI-powered detection network. I often recommend Bolster when teams start feeling overwhelmed by manual threat review or when phishing and spoofed domains escalate fast.

I like that Bolster instantly flags impersonations across web, social, and marketplaces—then automates takedown workflows so you’re not chasing dozens of threats by hand. What stands out to me is how it streamlines repetitive protection steps while letting you verify and act on true infringements at scale.

Bolster’s Best For

  • Legal, security, and compliance teams protecting brands from logo misuse and impersonation
  • Organizations facing frequent phishing, spoofed domains, and automated brand abuse threats

Bolster’s Not Great For

  • Small businesses with minimal public brand exposure or low risk of infringement
  • Marketing teams who only need tracking or simple brand monitoring without takedown action

What Sets Bolster Apart

Bolster takes a different approach by relying on automated, AI-driven brand protection rather than traditional manual review like some legacy providers. Where a tool like MarkMonitor focuses on full-service human analysis, Bolster expects teams to value speed and automation—surfacing live threats and handling takedowns without endless back-and-forth or case management steps.

It also assumes your team wants direct control and transparency over the process, letting you prioritize and act on brand abuse without waiting for a managed service. I find this especially appealing when teams need to handle scale and velocity, not just check compliance boxes.

Tradeoffs with Bolster

Bolster optimizes for automation and high-volume detection, so deep investigation or custom analysis is lighter than you’d get from a hands-on managed service. What usually happens is teams trade white-glove support for fast action and self-service controls.

Pros and Cons

Pros:

  • AI-based digital risk protection and monitoring
  • Enables keyword-based threat tracking
  • Offers tools to identify and respond to threats

Cons:

  • Lack of technical support
  • Limited customization options

Best for IP registration

  • Free demo available
  • From $1,000/month
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Rating: 4.5/5

Marvision helps businesses quickly register, manage, and monitor trademarks to secure IP protection in an all-in-one intellectual property management solution.

Why I picked Marqvision: The platform provides a centralized area where you can monitor and manage your IP applications’ progress in real-time. Marvision offers businesses tools to receive more transparency regarding their intellectual property registration and helps them get their trademarks quicker. To do this, Marqvision uses a network of elite, global law firms specializing in local trademark laws.

Marqvision Standout Features

Standout features include artificial intelligence tools that track and remove illegal content and fight online piracy to protect your copyrighted work’s value. Marqvision also offers capabilities that automatically detect and remove product counterfeits from most online marketplaces.

Pros and Cons

Pros:

  • Identify real sources of threats
  • Quick counterfeit elimination
  • Efficient and timely counterfeit detection

Cons:

  • Limited detection channels on the lower level
  • Pricing isn’t suitable for small businesses

Best for malicious behavior and content protection

  • Free plan available
  • From $2,000/month

ActiveFence helps businesses prevent malicious activity from causing harm to their brand and revenue. The platform provides solutions to protect brands from negative behavior and content.

Why I picked ActiveFence: This platform made the list because it can help your brand by providing proactive and on-demand insights. ActiveFence’s threat intelligence can enable you to identify content abuse and hostile behavior that you might struggle to find. The software uses your business’s unique policies in combination with human expertise and contextual AI to provide tailored content violation detection.

ActiveFence Standout Features and Integrations

Standout features include automation tools that increase efficiency with AI-based automated content moderation that uses rules and actions based on risk score thresholds to remove high-risk threats. ActiveFence also offers dark web monitoring features that identify phishing attempts, compromised credentials, and potential brand abuses.

Integrations include the ability to connect ActiveFence with your current systems through an API if you have coding experience or someone on your team with development expertise.

Pros and Cons

Pros:

  • Actionable risk mitigation insights
  • Free plan for new users
  • Customizable platform

Cons:

  • Free plan is limited to one user
  • Pricing isn’t suitable for small businesses

Best for anti-counterfeiting technology

  • Free demo available
  • Pricing upon request
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Rating: 4.8/5

Acviss brings cutting-edge solutions to the forefront for businesses by employing patented anti-counterfeiting technology. For businesses looking to foster consumer trust and secure their market presence, Acviss offers a compelling suite of tools designed to enhance product verification and traceability.

Why I Picked Acviss

I picked Acviss for its unique approach to brand protection and patented anti-counterfeiting technology, which offers an advantage in ensuring product authenticity. Its Certify feature provides robust product authentication, giving businesses the confidence that their products are genuine and secure. Additionally, the Origin feature enhances supply chain traceability, which helps by maintaining transparency and trust in the market. These features directly address the challenges of counterfeiting and supply chain inefficiencies, making Acviss a strong contender in the realm of brand protection software.

Acviss Key Features

In addition to its core authentication and traceability capabilities, some other features you’ll find useful include:

  • Truviss: This feature focuses on online brand protection by monitoring digital platforms to prevent unauthorized use of brand assets.
  • Bonus: Designed for loyalty management, it helps you engage consumers and foster brand loyalty through rewards and incentives.
  • Assist: This feature aids in warranty management, ensuring that your consumers receive genuine warranty services.
  • Uniqolabels: It provides a unique identification label for each product, enabling easy counterfeit detection and verification.

Acviss Integrations

Native integrations are not currently listed by Acviss.

Pros and Cons

Pros:

  • platform is designed for rapid implementation
  • enhances supply chain transparency
  • patented anti-counterfeiting technology

Cons:

  • lack of customization for some businesses
  • some users note challenges with integrations

Best for removing counterfeit products

  • Free demo available
  • Pricing upon request

Sentryc is a brand protection software that promises automatic elimination of counterfeit offers and offers trademark law enforcement in 48 hours. The platform will scan websites and social media networks for trademark infringements and empower you to remove counterfeits in one click.

Why I picked Sentryc: Counterfeiters typically operate across multiple platforms simultaneously, so I added Sentryc to this list for consideration because it can recognize these sellers and get their listings removed. Sentryc utilizes machine learning capabilities to analyze online marketplaces and social media and determine whether there are counterfeit listings by comparing different metrics, such as price, quantity, or ratings. You can also add legitimate dealers to the program so it will filter them out from the search and leave their listings in place.

Sentryc Standout Features

Standout features include anti-piracy tools that take action against illegal sales of your company’s products. Sentryc can also help protect your product images and protect your copyrights from unauthorized users.

Pros and Cons

Pros:

  • No setup fees
  • Customizable to unique needs
  • Can discover content plagiarism

Cons:

  • Lacks software integrations
  • No clear pricing

Other Brand Protection Software

During my research to create this article, I discovered that there is a significant number of options available, and not adding a complete list of choices won’t be beneficial to you. So I wanted to list more options available that I believe are worth consideration.

  1. Aicarma

    For daily visibility tracking

  2. SemanticForce

    For digital risk protection

  3. Continux

    For patent management

  4. Price2Spy

    For price monitoring

  5. Cyberint

    For prioritizing digital risks.

  6. TrackStreet

    For securing unique brand identities.

  7. PIXMO

    For protecting digital assets.

  8. Wiser MAP Monitoring

    For monitoring reseller compliance.

If you still haven't found what you're looking for here, check out these tools closely related to digital marketing strategy that we've tested and evaluated.

Selection Criteria For Brand Protection Software

Through my personal trials and extensive research into various solutions, I've developed a comprehensive criteria list reflecting the essential aspects buyers should evaluate to find the brand protection software that best fits their needs.

Core Brand Protection Software Functionality - 25% of total weighting score:

  • Continuous monitoring of the web for unauthorized use of trademarks and copyrights
  • Detection of counterfeit products on e-commerce platforms and online marketplaces
  • Enforcement actions such as sending cease and desist letters and facilitating takedown requests
  • Global and multilingual support to protect the brand across different regions and languages
  • Comprehensive reporting and analytics tools to assess the impact of brand protection efforts

Additional Standout Features - 25% of total weighting score:

  • Advanced image and logo recognition capabilities to identify visual brand assets misuse
  • Integration with social media monitoring tools for comprehensive coverage
  • Automated legal document generation for faster enforcement processes
  • AI-driven insights for predictive threat analysis and brand vulnerability assessments
  • Blockchain technology for secure digital rights management

Usability - 10% of total weighting score:

  • A clean, user-friendly dashboard that allows easy monitoring and management of alerts
  • Simple navigation structures that enable users to quickly find and use different features
  • Visual analytics and reporting tools that present data in an accessible format

Onboarding - 10% of total weighting score:

  • Availability of training videos and interactive product tours to guide new users
  • Comprehensive support documentation and FAQs for self-help
  • Dedicated customer success support for personalized onboarding assistance

Customer Support - 10% of total weighting score:

  • 24/7 availability through multiple channels (chat, email, phone)
  • Responsiveness and expertise of the support team
  • Community forums or knowledge bases where users can share insights and solutions

Value For Money - 10% of total weighting score:

  • Transparent pricing models with clear feature listings
  • Flexible plans that cater to businesses of different sizes and needs
  • Free trials or demos that allow users to test functionality before committing

Customer Reviews - 10% of total weighting score:

  • Overall satisfaction levels and how they compare to competing products
  • Specific mentions of how the software addressed or failed to meet user needs
  • The frequency and context of both positive and negative reviews, focusing on trends in feedback regarding usability, customer support, and effectiveness

Through this criteria-based approach, businesses can identify a brand protection software solution that not only meets their immediate needs but also supports their brand protection efforts in the long term.

How to Choose Brand Protection Software

With so many different brand protection software available, it can be challenging to make decisions on what brand protection software is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting brand protection software, consider the following:

  • What problem are you trying to solve - Start by identifying the brand protection feature gap you're trying to fill to clarify the features and functionality the brand protection tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated brand protection solution.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare brand protection softwarefeatures until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization. 

The landscape of brand protection software is rapidly evolving, reflecting the increasing complexity of threats against brand identity and intellectual property online. Here's a concise summary of the current trends, features, and functionalities that are shaping the industry, tailored for marketing professionals.

  • AI and Machine Learning Integration: The use of artificial intelligence (AI) and machine learning algorithms is becoming more prevalent. These technologies enable more efficient and accurate detection of counterfeit products, trademark infringements, fake websites, and unauthorized use of digital assets across various online platforms.
  • Comprehensive Digital Channel Monitoring: There is a significant emphasis on the ability to monitor an extensive array of digital channels, including social media, e-commerce platforms, and the dark web. This ensures that brands can safeguard their identity and assets across a broader digital landscape.
  • Automated Enforcement Actions: The shift towards automation in the detection and mitigation of threats is crucial. Automated takedown requests and enforcement actions streamline the process of protecting a brand's online presence.
  • Dark Web Monitoring: Tools and brand protection services that actively search the dark web for stolen credentials, counterfeit products, and other threats are rapidly evolving. This feature is essential for preemptively identifying and mitigating potential risks before they impact the brand or its customers.
  • Trademark Screening Tools: Advanced AI capabilities are being utilized for trademark screening, offering the ability to scan global databases quickly for potential infringements. This technology enables brands to protect their intellectual property with greater efficiency and accuracy.

These trends align with the growing challenges that brands face in protecting their online presence against counterfeiting, impersonation, and other forms of digital fraud. As digital threats become more sophisticated, the brand protection software industry continues to innovate, providing businesses with the tools they need to safeguard their brand identity and intellectual property effectively.

What is Brand Protection Software?

Brand protection software is a tool that guards a company's brand assets, intellectual property and reputation online by scanning for and acting upon unauthorized use of trademarks, brand names, and logos. It protects against threats like counterfeiting, domain squatting, and intellectual property violations. Some brand protection software also track takedown requests and enforce brand guidelines. The purpose is to ensure that a brand's integrity is maintained, helping customers to engage with authentic products and services.

Features of Brand Protection Software

When selecting brand protection software, keep an eye out for the following key features:

  • Online monitoring: Scan websites, social media, marketplaces, and forums to detect unauthorized use of your brand, counterfeit products, or brand abuse. This helps you spot issues before they get out of hand and take action quickly.
  • Trademark enforcement: Automate the identification and reporting of trademark infringements. You can protect your intellectual property without manually searching for violations across hundreds of platforms.
  • Counterfeit detection: Find unauthorized copies or fake versions of your products online. This feature helps you cut losses from counterfeiting and keeps your customers safe from potentially inferior goods.
  • Takedown management: Manage and expedite the removal of infringing content by generating and tracking takedown requests. You get to see exactly what’s been removed and what still needs attention, saving you tons of manual back-and-forth.
  • Investigative tools: Dig deeper into persistent threats with analytics that uncover patterns, related entities, or recurring offenders. These insights give you a clearer picture of ongoing risks so you can respond proactively.
  • Reporting and analytics: Visualize data with dashboards and reports, making it easier to understand brand risks and track progress over time. You can present the value of your efforts to your team and spot improvement areas.
  • Global coverage: Monitor threats worldwide and enforce your rights across different languages and jurisdictions, so you're not limited to just one region when it comes to safeguarding your brand.
  • Integration capabilities: Connect with your existing tools—such as legal, e-commerce, or customer service platforms—so you can streamline your workflows without jumping between different systems.

Common Brand Protection Software AI Features

Beyond the standard brand protection software features listed above, many of these solutions are incorporating AI with features like:

  • Automated takedown recommendations: Let AI suggest or even initiate takedown actions when infringements are detected, speeding up enforcement and reducing manual work.
  • Automated threat detection: Use AI to find brand misuse, counterfeit listings, or unusual patterns faster and more accurately than manual reviews, so nothing slips through the cracks.
  • Image recognition: Employ machine learning to detect your logos, designs, or product images even when counterfeiters make subtle changes—giving you an extra set of vigilant eyes.
  • Natural language processing: Analyze vast amounts of text on websites, forums, and social platforms to spot mentions of your brand in many languages or disguised terms, so you can react to emerging threats first.
  • Predictive analytics: Leverage AI models that predict future threats based on historical patterns and trends, helping you prepare in advance rather than just reacting.

Benefits of Brand Protection Software

Brand protection software is essential for businesses looking to maintain their reputation, ensure customer trust, and protect their intellectual property in the digital age. The best trademark monitoring services provide comprehensive coverage across multiple platforms and channels. Below are five primary benefits of utilizing brand protection software, aimed at assisting potential software buyers in understanding their value.

  1. Enhanced Online Security: Provides robust monitoring and protection against online fraud and counterfeiting. By leveraging brand protection software, businesses can detect and respond to threats in real-time, significantly reducing the risk of financial loss and brand dilution.
  2. Intellectual Property Safeguarding: Automates the detection of unauthorized use of trademarks and copyrighted content. This benefit ensures that a company's intellectual property rights are continuously monitored and protected, helping to maintain the integrity and value of the brand.
  3. Reputation Management: Offers tools to identify and mitigate potentially damaging content and activities. By maintaining a positive brand image online, companies can foster greater customer loyalty and prevent negative publicity that could harm business operations.
  4. Marketplace Monitoring: Enables the tracking and removal of counterfeit goods across e-commerce platforms. This function helps businesses protect their customers from fake products and ensures that only genuine merchandise is available for purchase, thereby preserving sales and customer satisfaction.
  5. Legal and Compliance Support: Streamlines the process of enforcing brand rights and compliance with regulatory requirements. Brand protection software simplifies the legal aspects of protecting a brand, from sending takedown notices to navigating complex international trademark laws, making it easier for businesses to focus on growth and innovation.

Brand protection software not only helps in protecting against financial loss and reputation damage but also ensures that customers engage with genuine, high-quality products. With the increasing prevalence of digital threats, investing in a comprehensive brand protection solution is more important than ever.

Cost & Pricing for Brand Protection Software

Below is a simplified guide to help you understand the plan and pricing options typically available in brand protection software.

Plan Comparison Table for Brand Protection Software

Here's the table with a "Best For" column added:

Plan TypeAverage PriceCommon Features IncludedBest For
Basic$100-500/mo- Real-time monitoring
- Email alerts
- Basic reporting capabilities
Small businesses or startups just beginning to focus on brand protection
Professional$500-2,000/mo- Comprehensive online monitoring
- Automated takedown services
- Advanced reporting and analytics
- Dedicated support
Medium-sized businesses or those with a significant online presence requiring more robust protection
EnterpriseCustom pricing- Full spectrum brand protection
- Customizable monitoring and takedown services
- Strategic brand protection consulting
- API access and integrations
- 24/7 premium support
Large corporations or businesses with complex brand protection needs and multiple product lines
Free Option$0- Limited monitoring capabilities
- Manual takedown requests
- Basic email alerts
Individuals or very small businesses looking to test brand protection tools before committing to a paid plan

When choosing a plan, consider the size of your brand's online footprint and the level of protection you need. Always assess your specific needs and potential risks before making a decision.

Frequently Asked Questions

Still not sure where to start with your brand protection software buying journey? Here are some frequently asked questions to help you get going.

How do I measure ROI from brand protection software?

You can measure ROI from brand protection software by tracking reductions in brand abuse, counterfeit incidents, and revenue loss. Look at time saved by your team and the value of safeguarded intellectual property. Review monthly reports from the software to assess cost savings, incident resolution rates, and impact on customer trust. Tie results to KPIs that matter to your business, like increased sales or improved brand reputation.

Can brand protection tools integrate with my existing martech stack?

Yes, most brand protection tools offer integrations with martech platforms like CRM, analytics, and workflow automation solutions. Check if the software has APIs or pre-built connectors for your specific stack such as Salesforce, HubSpot, or Slack, for example. Seamless integration lets you centralize alerts, automate reporting, and take action quickly without disrupting your existing processes.

What digital risks are most overlooked by marketers using brand protection tools?

A common oversight is ignoring emerging threat channels like social media impersonation, fake mobile apps, and suspicious influencer collaborations. Many marketers also miss infringing ads, domain spoofing, or marketplace counterfeits. Review your monitoring settings and keep an eye on trends in digital fraud to stay covered across all touchpoints.

How long does it take to see results from brand protection software?

You can often see initial results from brand protection tools within the first 30 days. Quick wins include automatic detection and takedown of obvious infringements. Measurable ROI usually emerges within 3–6 months, as the tool collects data, refines detection models, and your team adjusts workflows for maximum efficiency.

What is a brand protection program?

A brand protection program is a structured approach to detecting, preventing, and responding to misuse or abuse of your brand online or offline. It combines specialized software, policies, and internal teams to monitor channels where threats appear. For marketing leaders, a program usually involves working with legal, IT, and customer service to uphold brand reputation and trust.

What is the role of a brand protection manager?

A brand protection manager oversees the strategy and operations for detecting and removing threats to your brand. They manage the use of brand protection software, coordinate with legal and marketing teams, and develop protocols for responding to incidents. The manager also reviews analytics, trains staff, and ensures your brand stays protected across channels.

Additional Brand Protection Software Reviews

The brand protection software options I evaluated in this article cover a broad range of fraudulent actions that can happen to your business. You can look at the following software reviews if you need tools that perform more specific brand protection functions.

The Takeaway 

Brand protection software is a crucial tool for businesses in today’s internet-connected generation and is quickly becoming a necessity. Using any of the platforms in this article will protect your brand from online threats, including online scams and reputation damage. Taking early precautions and implementing brand protection tools for your business is critical, and the best solutions will fit your specific needs. 

If you’re looking for other software to help your marketing department handle significant business functions, sign up for The CMO newsletter, where you’ll receive the latest software reviews and marketing advice from top professionals.

Ashley Walton
By Ashley Walton

Ashley brings 15+ years of marketing leadership experience — including 8 years in executive roles as VP of Content Marketing, Head of Marketing, and Chief Content Officer. She has led global teams of 300+ FTEs, guided full-scale rebrands, and driven measurable growth in traffic, leads, and revenue for companies including Clearlink, CyberQP, and Moxie Pest Control.