Brand & Communications Archives - The CMO

Brand Monitoring & Reputation

Managing Brand Reputation: A Strategic Guide for Marketing Leaders

By Melissa Glazar

Mastering The Art Of Brand Reputation Management

Brand Identity & Design

Brand Equity: What It Is and How to Build It

By Michelle Leighton

40 Brand Purpose Examples that Have Stood the Test of Time

By Anya Leibovitch

Brand Promise Swipe File: 6 Inspirational Examples

By Anya Leibovitch

How I Developed A Brand Identity Based In Market Research

By Elyse Estrada

Brand Engagement

29 Brand Extension Examples Consumers Actually Found Useful

By Clare Gilbey

Explore Other Brand & Communications

The Brand Measurement Framework That’ll Win You Bigger Marketing Budgets

Kevan Lee

5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

By Dozie Anyaegbunam

Brand Marketers & Product Marketers Can’t Afford To Be Frenemies

By Dozie Anyaegbunam

13 Questions Every B2B Brand Marketer Must Ask Themselves

By Dozie Anyaegbunam

business communication strategies featured image

10 Proven Business Communication Strategies

By Michelle Leighton

5 Brand Fundamentals Startups Must Get Right From Day One

By Rob Meyerson

29 Brand Extension Examples Consumers Actually Found Useful

By Clare Gilbey

How to Measure Brand Awareness: Strategies, Metrics, and KPIs

By Michelle Leighton