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There are seemingly countless email marketing analytics tools available, so figuring out which is best for you is tough. You know you want to track key email marketing metrics such as open rates, click-through rates, conversion rates, and bounce rates—but now need to figure out which solution is the best fit. I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, using dozens of different email marketing analytics software, to bring you this shortlist of the best email marketing analytics tools overall.

What Are Email Marketing Analytics Tools?

Email marketing analytics tools are digital solutions that track and analyze the performance of email campaigns. The purpose is to provide key metrics such as open rates, click-through rates, and conversions, offering insights into how recipients interact with emails. Email marketing analytics software helps you understand the effectiveness of subject lines, content, and call-to-actions, enabling marketers to optimize their strategies for better engagement and results.

Overview Of The 10 Best Email Marketing Analytics Tools

Explore this detailed compilation of email marketing analytics tools, outlining each tool’s prime use case, notable features, and pros and cons.

Armed with this knowledge, you’ll be poised to make an informed choice, steering your email marketing to new heights. Let’s get started.

1

Segment

Best for efficient campaign management

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
418 reviews

14-day free trial + free plan available

From $120/month (billed annually)

Segment is a customer data platform that enables businesses to collect, clean, and control their customer data. It acts as a central hub, allowing organizations to integrate various data sources, unify customer profiles, and distribute this data to other tools and systems for improved analytics and personalized experiences. Segment's platform helps businesses optimize their marketing strategies by providing a comprehensive and unified view of customer data across the entire organization.

Why I picked Segment: When I first encountered Segment, I was struck by its strength as a customer data platform (CDP). It integrates all your customer data, cultivating a well-rounded understanding of customer relationships.

No matter if you're rooted in retail, SaaS, media, or finance, Segment opens the door to harnessing omnichannel personalization and amplified customer experiences. To me, this is a clear demonstration of remarkable data and analytics prowess.

I also particularly liked that it enables the utilization of 1st party data, thereby minimizing acquisition costs and amplifying ad returns. All this, while presenting a comprehensive view of each customer across every touchpoint.

Standout Features and Integrations:

Features include a complete customer view spanning apps, sales, support, payment, and messaging. In my exploration, I found that with just a flick of a switch, you could empower analytics, A/B testing, and data warehouse tools.

Integrations include GrowthHackers, AdRoll, Bing Ads, Amplitude, and many others.

Pros

  • The platform serves as an efficient intermediary tool, streamlining your marketing efforts and bolstering your campaigns.
  • Its data quality protocols provide reliable results while eliminating the need for multiple tracking tools and pixels.

Cons

  • Setting up can also be tricky for analytics or JavaScript newcomers.
  • Custom integrations and third-party implementations can be challenging, with occasional feature limitations.
2

Braze

Best for comprehensive customer engagement

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
187 reviews

Free demo available

Pricing upon request

Braze is a comprehensive customer engagement platform that helps businesses deliver personalized and targeted messaging across various channels, including email, mobile, and web. With a focus on optimizing customer experiences, Braze enables companies to create and automate campaigns, analyze user behavior, and enhance communication strategies. The platform is known for its versatility in driving customer engagement through personalized messaging, push notifications, and in-app messaging, making it a valuable tool for businesses seeking to build meaningful connections with their audience.

Why I picked Braze: Honestly, I was struck by its dedication to cultivating meaningful relationships between consumers and their cherished brands.

Its advanced customer engagement platform won me over, as it equips marketers with the means to curate customized, cross-channel experiences at scale.

The platform's data-driven, cross-channel solution makes campaign creation and dynamic audience building a breeze. And to top it all off, users can take advantage of smooth integrations with leading technologies, a feature that offers considerable time and cost savings.

Standout Features and Integrations:

Features include the use of real-time data to drive personalized customer engagement - a capability that truly impressed me. Moreover, it allows for the construction of highly specific audiences with over 100 segmentation filters.

One of the aspects I admired most about Braze was the use of advanced personalization tools, like Liquid templating. These tools enable content tailoring based on user preferences, behavior, and other data points.

Integrations include Amazon S3, AirBridge, AccuWeather, Action IQ, Google Ads, Google Cloud, and more.

Pros

  • Enjoy the power of precise targeting with user segmentation.
  • You can create agile campaigns without developer assistance

Cons

  • Occasional Android SDK crashes and delays in issue prioritization might occur.
  • Some users find that its creation tools, particularly the drag-and-drop editor, may lack certain functionality.
3

SendPulse

Best for combining email and SMS marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
96 reviews

Free for up to 500 subscribers

From $9.60 per month and then the price keeps going up based on the number of subscribers and the features you need

SendPulse is a multi-channel marketing platform that offers a variety of communication tools for businesses. It provides email marketing services, allowing users to create and send personalized email campaigns. SendPulse also integrates other channels such as SMS and web push notifications, making it a versatile solution for businesses aiming to engage with their audience through different communication channels from a single platform.

Why I picked SendPulse: What I liked about SendPulse is how comprehensive its offerings are. With advanced email, SMS, and chatbot marketing capabilities, along with tools for landing pages, online courses, and a free CRM, the platform essentially hands me everything I need for a successful campaign.

What really caught my attention was unlike many other platforms I mentioned in this article, SendPulse invests in extensive training materials and tutorials to equip users.

For instance, their SendPulse Academy—a comprehensive video training program—gears you up to launch campaigns, configure web-push notifications, and create chatbots.

Standout Features and Integrations:

Features include noteworthy email marketing and SMS marketing tools, web push notifications, chatbots, and subscriber management. With contact management, advanced filters, and customizable templates, I can easily see how SendPulse could assist in crafting and sending campaigns that truly resonate with my audience.

One thing I'd like to specifically point out is the analytics and testing options—it impressed me to see how well features like email deliverability ratings and A/B testing options were implemented in SendPulse.

Integrations include WooCommerce, WordPress, Shopify, Zapier, HubSpot, and many others.

Pros

  • With analysis instruments and saved campaign history, you'll have all the data you need to optimize your campaigns.
  • The company has a pretty user-friendly backend site and a simple setup process.

Cons

  • Some users have reported issues with emails being blocked or sent to spam, even when they're not spammy.
4

HubSpot

Best email marketing analytics tool

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
10798 reviews

14-day free trial + free plan available

From $45/month

HubSpot is an all-in-one inbound marketing, sales, and customer service platform that provides a suite of tools to help businesses attract, engage, and delight customers. It offers features such as content management, email marketing, social media management, CRM, marketing automation, and sales automation. HubSpot's integrated approach allows businesses to streamline their marketing and sales efforts, manage customer relationships effectively, and analyze performance metrics for continuous improvement.

Why I picked Hubspot: HubSpot's ecosystem‌—‌complete with software, education, and community‌—‌makes business growth more delectable than your grandma's homemade apple pie. I must say, I particularly liked the company's CRM platform, which seamlessly integrates marketing, sales, and customer service hubs for a more cohesive business experience.

One feature that stood out to me was its ability to analyze marketing emails using the versatile custom report builder. It truly empowers marketers to gain valuable insights and make informed decisions for our businesses.

The CRM platform itself is robust yet user-friendly, providing a comprehensive email analytics experience across all hub versions. It's incredibly beneficial, as you can easily access and interpret the data you need to drive my marketing strategies forward.

Standout Features and Integrations:

Features include a series of 'hubs' that have tools specifically tailored for marketing, sales, customer service, content management, and operations. One feature that really caught my eye was having the top 10 target accounts sorted by click-through rate. In my experience, this kind of feature is priceless because it highlights the most engaged prospects.

Integrations include many platforms including Salesforce, Mailchimp, Asana, Slack, Trello, Google Analytics, Zendesk and more.

Pros

  • The convenience of integrations with other HubSpot solutions.
  • A comprehensive range of social media management options
  • Seamless CRM integration

Cons

  • On a dour note, some feel the learning curve is a bit too steep.
  • Your wallet might feel the pinch, but who says money can't buy the happiness that comes from excellent email analytics?
5

Improvado

Best for medium-sized businesses ready to scale

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
63 reviews

There is no free trial

No pricing information is available on the company’s website, so you’ll need to book a call for a customized quote

Improvado is a marketing data aggregation platform that enables businesses to centralize and analyze their marketing performance data from various sources. It streamlines the process of collecting, transforming, and visualizing marketing data, offering a unified view across channels. Improvado helps marketers make data-driven decisions by providing insights into campaign performance, ROI, and other key metrics, making it easier to optimize marketing strategies.

Why I picked Improvado: I'm all too familiar with the task of juggling data from numerous platforms. This is precisely where Improvado enters the scene.

Envision it as your dependable partner, perpetually prepared to dive into the data deluge and derive meaningful insights.

I've found that Improvado possesses an incredible ability to extract data from diverse marketing platforms, thereby providing us with a holistic view. Furthermore, its visually appealing way of presenting data simplifies the process of deriving insights.

Standout Features and Integrations:

Features: In my experience, Improvado plays the role of a Swiss army knife for us marketers. It adeptly handles the extraction and loading of data from all our sources, tidying it up and priming it for analysis.

Even more impressive, it standardizes data across disparate channels. With its consistent rollouts of product updates, I think pretty much anyone can stay a step ahead. I initially thought it would be merely a data tool, but it's truly a marketing partner.

Integrations: Improvado has solid integrations with key marketing platforms - Google Ads, Facebook Ads, and TikTok for Business for your ad campaigns, Google Analytics for web metrics, and Amazon Advertising for e-commerce. Plus, it connects with many others, making it a versatile tool for comprehensive marketing data management.

Pros

  • You get enhanced customization for tailored reporting.
  • It provides real-time data analysis for prompt decision-making.
  • Improvado offers comprehensive data integration from multiple platforms.

Cons

  • If your needs are simple, Improvado's multitude of features might be more than you require, potentially making it a bit overwhelming.
  • Getting to grips with Improvado might take some time, similar to mastering a new skill.
6

MailChimp

Best for sales teams and lead nurturing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
12012 reviews

30-day free trial + free plan available

From $13/month

Mailchimp is a popular and user-friendly marketing platform that provides a range of tools for businesses to create, send, and analyze email campaigns. Known for its intuitive interface and customizable templates, Mailchimp allows users to design visually appealing emails and automate their distribution. 

Why I picked Mailchimp: Mailchimp struck me as an offering that combines world-class marketing technology, award-winning support, and inspiring content.

I admired its data-driven recommendations that effortlessly engage customers via email, social media, landing pages, and advertising.

What stood out to me was its suitability for small businesses, sales teams, and lead nurturing. Plus, I was impressed by the platform's application of AI-driven data science to create personalized customer journeys that drive sales.

Standout Features and Integrations:

Features include contact management, signup forms, automation, and comprehensive customer support. I found value in its data-driven insights, personalized guidance, and effective email content optimization. But, what truly caught my eye were the 300+ app integrations and award-winning support that Mailchimp provides.

Integrations include Stripe, Quickbooks, Yelp, Zendesk, WordPress and many others.

Pros

  • The company’s tools allow you to enhance your audience’s experience on mobile devices.
  • Mailchimp's tailored, affordable plans cater to your growing subscriber base.

Cons

  • Design restrictions can be limiting for unique business needs.
  • Some users struggle with linking images or text to online sources
  • Merge tags functionality may cause issues, appearing unprofessional to customers.
7

Vision6

Best for agencies and large-scale marketing teams

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
13 reviews

30-day free trial with 250 free email sends

From $9/month with 0 - 500 subscribers and going all the way to $1,249 for a six-digit subscriber list

Vision6 is an email marketing analytics tool that provides businesses with insights to optimize their email campaigns. With features like real-time reporting, A/B testing, and detailed analytics, Vision6 empowers users to track email performance, analyze customer engagement, and make data-driven decisions for more effective email marketing strategies. The platform focuses on delivering actionable insights to help businesses enhance their email campaigns and achieve better results in reaching and engaging their audience.

Why I picked Vision6: This company is the ambitious brainchild of two Aussie uni grads, fuelled by caffeine and an insatiable quest for email marketing dominance. What stood out to me was their commitment to small businesses and entrepreneurs, offering free webinars, training, blogs, and email marketing metric reports—all thoughtfully designed to optimize campaign success.

In choosing Vision6, I was drawn to their in-depth reports and real-time insights. Furthermore, the opportunity to impress prospects with striking emails was irresistible, thanks to their arsenal of over 170 templates, free stock images, and a user-friendly drag-and-drop editor.

Standout Features and Integrations:

Features include a drag-and-drop email editor, responsive email templates, contact management, and advanced analytics. And if you’re worried about things like compliance (say your customers are outside the USA), you don’t have to. Vision6 tackles email compliance issues quite well and keeps your subscriber list spick and span.

Integrations include platforms like EventBrite, Google Analytics, Shopify, WordPress and hundreds of others through Zapier.

Pros

  • Sneak a peek at who's opening your emails.
  • Effortlessly jazz up templates
  • You can explore SMS campaigns

Cons

  • The editor occasionally gets finicky with pasted text
  • It might be a tad intimidating at first
8

Klaviyo

Best for comprehensive reporting and insights

Free plan available

From $20/month

Klaviyo is an email marketing platform that specializes in helping e-commerce businesses create and optimize targeted and personalized email campaigns. With a focus on data-driven insights, Klaviyo enables users to leverage customer behavior and preferences to deliver highly relevant content. 

Why I picked Klaviyo: In my quest for the perfect customer data management solution, I stumbled upon Klaviyo and I was impressed by its potential—it's a comprehensive tool for brands that are looking to increase efficiency in their customer data management practices.

The amount of features they were able to pack into this tool is remarkable, making for a powerful customer data platform. Klaviyo takes this data and morphs it into actionable insights, thus laying the groundwork for highly personalized marketing campaigns.

Standout Features and Integrations:

Features include personalized email and SMS marketing through ready-made templates and intelligent segmentation. By harnessing the robust data analytics of Klaviyo, I found it possible to enhance engagement, stimulate sales, and nurture customer relationships

Integrations include Shopify, WooCommerce, Magento, Salesforce, and more.

Pros

  • Comprehensive data analysis
  • Detailed performance tracking, and
  • The company’s intuitive dashboard

Cons

  • The software may seem rudimentary to users seeking advanced functionality.
  • Certain aspects, like basic API functions and limited server bandwidth, may affect performance.
9

SendLoop

Best for small businesses and entrepreneurs

Unlimited subscribers for free but the downside is that you can’t send emails to any of them

From $79/month

Why I picked SendLoop: Having been in the business for 24 years, SendLoop is an email marketing platform that I've seen growing and evolving. Their focus on assisting small businesses and entrepreneurs is commendable, having supported more than 36,000 customers in over 100 countries.

One of the reasons I chose SendLoop was for its suitability for businesses aiming to maximize their reach. What really impressed me were features such as newsletters, email sequences, campaigns, and RSS-to-email automation. I found these aspects simplified the process of connecting with my audience.

Standout Features and Integrations:

Features include an array of email templates, list management, autoresponders, reporting and analytics, and more. What I particularly appreciated were the features tailored to various industries, including e-commerce, corporations, and events.

Integrations include over a thousand platforms including OptinMonster, Stripe, Salesforce, Pipedrive, and Unbounce.

Pros

  • It’s got a simple, intuitive interface and lightning-fast setup, so you can start sending high-converting emails in literally minutes.

Cons

  • Some users have reported that reports and integrations could use some work.
10

ActiveCampaign

Best for simplicity and ease of use

Trial accounts, while limited, allow testing of most platform features

From $29/month

ActiveCampaign is a comprehensive customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM capabilities. With a user-friendly interface, it empowers businesses to create targeted email campaigns, automate personalized workflows, and manage customer relationships in a unified platform. 

Why I picked ActiveCampaign: ActiveCampaign caught my eye as an email marketing and analytics platform, promising users a seamless customer-centric automation for sales, marketing, and service, thoughtfully designed to cater to growing businesses.

I was also drawn to the platform's powerful, flexible, and user-friendly features. In addition to this, users are treated to expert strategy sessions, comprehensive webinars, and instructional video tutorials.

Standout Features and Integrations:

Features include email marketing, automation, messaging, and even a landing page creator. I found it particularly useful to craft newsletters, create targeted campaigns, and send elegantly designed emails using its intuitive drag-and-drop interface.

Something that caught my eye was its seamless integration with Google Analytics. With this feature, I found it effortless to track clicks, measure the impact of campaigns, and drive growth.

Integrations include Shopify, Salesforce, Postmark, WordPress, Zapier, ClickFunnels and many more.

Pros

  • A user-friendly platform that allows for segmentation and tracking of customer behavior
  • personalized onboarding assistance, and
  • Intuitive form creation

Cons

  • Some users have encountered challenges with the API.
  • Isolated keyboard issues within the program
  • Occasional user errors with the segment feature
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Other Options

There were a few email marketing tools that didn’t quite make the cut when it comes to analytics, but that still offer great functionality for email marketing overall.

  1. Sailthru

    Best for scalable, feature-rich campaigns

  2. Funnel.io

    Best for businesses that value seamless integrations

  3. SendX

    Best for quick SEO guidance and templates

  4. Albacross

    Best for converting anonymous web traffic into leads

  5. Sender

    Best responsive and mobile-friendly email formatting

  6. Keap

    Best for small businesses who need personalized automations

  7. Constant Contact

    Best AI-created digital marketing

  8. Convertkit

    Best for content creators

  9. Moosend

    Best drag-and-drop automation triggers

How I Picked the Best Email Marketing Analytics Tools

To sculpt the roster of premier email marketing analytics tools discussed in this piece, I meticulously applied a set of selection and evaluation criteria. Here's a sneak peek into that process:

Key Features

The key features showcased by these tools hold immense significance in achieving core functionality. Real-time performance monitoring is a key attribute, providing instant insights for on-the-spot strategic adjustments.

  • Open Rate Tracking: Email marketing tools monitor how many recipients open your emails. This metric helps gauge the effectiveness of your subject lines and overall email engagement.
  • Click-Through Rate (CTR): CTR measures how many recipients clicked on links within your emails. It helps evaluate the effectiveness of your email content and call-to-action (CTA).
  • Conversion Tracking: Conversion tracking allows you to see how many recipients took a desired action after clicking on a link in your email, such as making a purchase or signing up for a newsletter.
  • Bounce Rate Monitoring: Bounce rates indicate how many emails couldn't be delivered to recipients due to invalid email addresses or other issues. High bounce rates can negatively impact your sender reputation.
  • List Growth and Segmentation: These tools help you monitor the growth of your email list and segment it based on various criteria, such as demographics, behavior, or engagement level.
  • A/B Testing: Email marketing analytics tools allow you to conduct A/B tests to compare different email variations and determine which elements (subject lines, content, images, etc.) perform better.
  • Unsubscribe Rate: Tracking the number of people who opt out of your emails helps you understand if your content or frequency is causing dissatisfaction among subscribers.
  • Email Client and Device Analytics: Knowing which email clients and devices your subscribers use can help you optimize your emails for better compatibility and user experience.
  • Geolocation Data: Geolocation analytics show where your recipients are located. This information can be useful for tailoring content to specific regions or time zones.
  • Time and Frequency Analysis: Email marketing tools provide insights into the best times and frequencies to send emails for maximum engagement based on historical data.
  • SPAM Complaints: Monitoring spam complaints is crucial to maintaining a good sender reputation and avoiding deliverability issues.
  • Integration with CRM and E-commerce Platforms: Many email marketing analytics tools offer integrations with customer relationship management (CRM) and e-commerce platforms, enabling seamless data flow between systems.
  • Heatmaps and Click Maps: These visualizations show where subscribers are clicking within your emails, helping you optimize the placement of links and calls to action.
  • ROI Tracking: Some advanced tools allow you to track the return on investment (ROI) of your email campaigns by linking email-generated revenue to specific campaigns.
  • Custom Reporting: Email marketing analytics tools often provide the flexibility to create custom reports and dashboards to track the specific metrics that matter most to your organization.
  • Automated Alerts: Receive notifications or alerts when specific email metrics exceed or fall below predefined thresholds, allowing for quick response to issues or opportunities.
  • Compliance and Deliverability Insights: Ensure that your emails comply with anti-spam regulations and get insights into deliverability issues that may affect your email's inbox placement.

Usability

Throughout my exploration, I remained committed to finding tools equipped with user-friendly interfaces that demystify managing advanced segmentation, real-time tracking, and A/B testing.

Software Integrations

My focus also gravitated towards analytics tools offering sturdy integrations, encompassing popular CRM platforms, ecommerce systems, and social media management tools.

Pricing

Pricing for email marketing analytics platforms varies. For $10-$50/month, expect basic metrics like open rate. Mid-tier, at $100-$500/month, introduces advanced tools like conversion tracking and A/B testing. High-end platforms, from $1,000/month, provide comprehensive insights with customizable dashboards and predictive analytics.

People Also Ask

Here are the answers to some questions you may still have:

Other Marketing Analytics Tool Reviews

Marketing tools come in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other tool review lists that I recommend checking out:

Next Steps

The metrics offered by email marketing analytics tools help you understand past successes and challenges while also offering valuable insights into future performance. With the right tool, you'll become a savvy strategist—some might even say a visionary. Consider your requirements, budget, and desired features before making a decision. Don't forget to test out free trials, as they serve as appetizers, giving you a preview before committing to the main course.

And before you scuttle away, subscribe to the CMO newsletter for more insights on email marketing tools, tips, and tricks—as well as a host of other cutting-edge industry content.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.