20 Best Video Email Marketing Software For 2026
10 Best Video Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
There are seemingly countless video email marketing software solutions available, so figuring out which is best for you is tough. You know you want to capture attention more effectively than traditional text emails, offering a dynamic and visually appealing way to communicate with your audience—but now need to figure out which tool is the best fit.
I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, using dozens of different video email marketing tools, to bring you this shortlist of the best video email marketing software overall.
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Best Video Email Marketing Software Summary
This comparison chart summarizes pricing details for my top video email marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for tailored video content delivery | 14-day free trial + free plan + free demo available | From $13/month (billed annually) | Website | |
| 2 | Best for outbound sales teams | Free plan available | From $59/month (billed annually) | Website | |
| 3 | Best for simple video recording | Free 14-day trial + free plan available | From $15/user/month (billed annually) | Website | |
| 4 | Best for video customizations | 7-day free trial | From $49/month | Website | |
| 5 | Best for customer training, onboarding, or support | 7-day free trial for the Individual plan | From $9.95 per month | Website | |
| 6 | Best for tailored video messaging at scale | 14-day free trial. You can also request a free Demo | From $33 a month | Website | |
| 7 | Best for contextual, interactive videos | 7-day trial, plus a free demo | From $15/month | Website | |
| 8 | Best for email prospecting sequencings | 7-day free trial | From $12/month | Website | |
| 9 | Best for remote sales pitches | Free plan is available | From $10/month | Website | |
| 10 | Best for feedback-based video refinement | Free demo available | From $42/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Video Email Marketing Software Review
Below are my detailed summaries of the best video email marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Mailchimp is an email marketing platform renowned for its user-friendly interface and robust set of features. It allows businesses to create, send, and analyze email campaigns, making it a popular choice for marketers of all skill levels.
Why I Picked Mailchimp: The platform allows users to effortlessly embed video thumbnails that link directly to their hosted videos, enhancing engagement and driving higher click-through rates. Additionally, Mailchimp's advanced segmentation and automation tools enable personalized video content delivery, ensuring that the right videos reach the right audience at the right time.
Standout Features and Integrations
Features include analytics for detailed insights into campaign performance, including video engagement metrics. Another notable feature is the A/B testing capability, allowing users to test different video email formats and optimize for the best results. Furthermore, Mailchimp's drag-and-drop email builder makes it easy to design visually appealing emails that incorporate video content, even for those with limited design skills.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, Google Analytics, and hundreds of others.
Pros and cons
Pros:
- Good automation features for personalized campaigns
- Customizable templates
- Easy-to-use interface with drag-and-drop features
Cons:
- No email scheduling on free plan
- Larger audience lists can be pricey
Vidyard is a system built for prospect engagement at every step of the way. Its ready-to-go video templates are available for prospecting and business introductions to sales demos and walkthroughs, making it a fitting tool for outbound sales reps.
Why I Picked Vidyard: I mainly chose this software because of its rich video template library. It empowers you to create content that puts a face to your brand, delivered right to your prospects' inboxes. I’ve found that this gives sales cycles a personal touch. Moreover, Vidyard’s templates focus on capturing and retaining outbound prospects. You can use them to create an intro banner for every video, and relevant sales videos that'll answer your prospects’ every question.
Standout Features and Integrations
Features include Vidyard’s prospect engagement tracking, the data of which you can sync with your CRM for more informed sales strategies. I’ve seen this work wonders for sales reps with zero video-making skills. Personally, my favorite feature is its two-in-one video editor and sharing tools that allow for live streaming to reach more leads at once.
Integrations include Facebook, Google Drive, Google Analytics, Gmail, Hootsuite, LinkedIn, Outlook, Salesforce, Slack, Twitter, YouTube, and Zoom.
Pros and cons
Pros:
- Ready-to-go templates
- Post videos directly from your CRM system
- Create personalized videos easily
Cons:
- Videos can take some time to load
- System can sometimes freeze up
Loom is a video communication software known for its screen recording, video editing, and sharing features. Suitable for asynchronous video meetings or presentations, Loom is a great choice for boosting outreach, sending client tutorials or demos, and quicker sales cycles.
Why I Picked Loom: I like this tool because of its availability on Chrome, Windows, Mac, iOS, and Android. Loom is accessible. Anyone can use it as a screen recorder, which makes it a good fit for churning out product demos, customer onboarding, and more. That said, Loom is best for content recording, especially with its high-tech video editing interface that makes videos look professional. After recording, Loom generates a shareable link to embed into your email campaigns. Overall, Loom is well qualified for communicating and connecting with leads and customers in a personable manner.
Standout Features and Integrations
Features include usable video templates for product features videos, async sales demos or meetings, or how-to guides: all so you can create custom, scalable videos for all your audience segments. I also enjoy the tools for increasing engagement by allowing viewers to click on custom in-video CTAs, react to, or comment on your videos.
Integrations include Asana, ClickUp, Confluence, Dropbox Business, GitHub, Gmail, Microsoft Teams, Slack, Trello, and ZenDesk Suite.
Pros and cons
Pros:
- Can exchange comments within a video
- Can email your video with a link to your recipient
- Easy to use
Cons:
- Limited editing capabilities
- Requires an internet connection
The focal point of Biteable’s video email marketing software is making on-brand videos. WIth its exhaustive customization options, I believe they succeed in that aspect.
Why I Picked Biteable: My favorite part about Biteable is its huge library of over a hundred templates depending on context and purpose. Other customization options allow you to finetune your videos for your brand and your audience.
Standout Features and Integrations
Features include video templates fit for any situation, purpose, audience, and messaging. Its branding tools are designed to automatically be applied with one click, which saved me a lot of time. Using Biteable allowed me to quickly create multiple branded preset customizations, with brand-aligned color palette, font, logo, and design.
Integrations include Google Workspace, Microsoft Office, Slack, and Zoom.
Pros and cons
Pros:
- Incredibly customizable
- Variety of animations
- User-friendly
Cons:
- Lacks sufficient integrations
- For startups, the cost can be expensive
Zight (formerly CloudApp) improves communication with asynchronous video meetings. It also includes extra features for contextualizing videos and adding interactive elements to push the conversation forward.
Why I Picked Zight: While most of the tools here work for asynchronous communication with prospects and customers, Zight has extra features like enabling annotations on your video, emojis, commentary, arrows, and more.
Standout Features and Integrations
Features that stood out to me most is its ability to overlay a webcam recording and screen recording on videos. This makes it so easy to humanize any product demo or onboarding. I also enjoy its smart branding features, like customizable thumbnails, image editors, and more.
Integrations include Adobe XD, Asana, Basecamp, Chrome, Drift, Freshdesk, FreshService, Giblab, Google Docs Lite, LiveAgent, Medium, Microsoft Office, Slack, Trello, WordPress, Zapier, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- GIFs provide a great customizable option
- Clients click the URL that they’re given by the sender and can view their video without having to create a Zight account
Cons:
- Chrome extension can sometimes be slow to load
BombBomb is best for tailoring video messaging and automating video email outreach. I chose it to guide you to build personalized custom sequences and targeted video messaging.
Why I Picked BombBomb: What I appreciate most about BombBomb is that it generates a checklist of what videos to record based on audience segment data. It also provides video outlines and scripts so you have everything you need to record. This is how you can send tailored video emails at scale. Beyond that, BombBomb also helps with video copy editing and suggestions to improve your campaign.
Standout Features and Integrations
Features include its intricate video player customization, campaign performance tracking, thread length tracking, viewer reactions. My favorite part about BombBomb is its engagement insights and auditing; which help you improve your email sequences before sending videos.
Integrations like its browser extensions allow you to use it on Chrome and Microsoft Edge. It also includes integrations withFacebook, Hubspot, LinkedIn, Outlook, Outreach, Salesforce, Twitter and YouTube, and more to create a coordinated email marketing strategy.
Pros and cons
Pros:
- Mobile App for iPhone, iPad, and Android
- Offers recommendations to improve videos
- Excellent customer support
Cons:
- Slow loading interface
- Lacks detailed data-reporting
Hippo is a video creation platform focused on customer experience. With its AI backend, it helps you make scalable videos all while personalizing the context according to the buyer journey.
Why I Picked Hippo Video: Because of its CX focus, Hippo is built to increase interactivity between you and your prospects and customers. From my experience, few tools have Hippo Video’s pre-made Video Flows that are customizable for each individual prospect. This library of templates works for multiple use cases and situations. I personally struggled most before with recording over and over until I got the perfect video, but with Hippo Video, it’s possible to prepare videos ahead of time.
Standout Features and Integrations
Features include a built-in teleprompter feature that allows you to insert your notes or entire script, and it’ll play on your screen as you record live. I also like its In-App video editor contained in Hippo Video’s dashboard, which enables static or animated thumbnails.
Integrations include Chrome, Gmail, Hubspot, LinkedIn, Mailchimp, Outlook, Salesforce, SalesLoft, Slack, Zapier, and Zoom.
Pros and cons
Pros:
- Collects testimonials
- Collects testimonials
- Enables sales and support messages
Cons:
- Minimal video customization options
- Slow video loading
Sendspark is a video email marketing software that empowers businesses to create and integrate personalized video content into their email campaigns. With its user-friendly interface and customizable templates, Sendspark allows users to easily record, edit, and embed videos directly into their emails. The platform focuses on enhancing engagement and communication by leveraging the power of video, providing a dynamic and impactful way for businesses to connect with their audience through email marketing.
Why I Picked Sendspark: Sendspark helps account managers stay on top of their email prospecting campaigns by putting a face to the business. I found its strength lies in its organized user experience and collaborative workspace. It offers a place for personal and team video libraries, and you can store tons of assets for each brand or account.
Standout Features and Integrations
Features that stood out to me the most were its fantastic interface and the ability to organize files by video filters, folders, and subfolders. I’ve enjoyed how Sendspark allows not only sales teams, but also marketing and support teams, to collaborate on consistent video email outreach.
Integrations include email apps and productivity apps like Apple Mail, Calendly, Outlook, and Yahoo for easy email distribution. It also connects with key platforms for better marketing results, like Facebook Messenger, Hubspot, LinkedIn, Salesforce, WhatsApp, Zendesk, and Zoho.
Pros and cons
Pros:
- Integrated with apps like Gmail, Facebook Messenger, LinkedIn, and Outlook
- Easy and convenient way to send videos
Cons:
- Limited CTA customization
- Maximum video size is 150 MB
As a video-hosting system, Vadoo.tv helps you skyrocket engagement with prospects in the middle-to-later stages of the sales funnel.
Why I Picked Vadoo.tv: Vadoo.tv is best for remote sales pitches, in my opinion. It’s an easy-to-use system that requires little know-how. With it, I found it effortless to set up informative and educational videos for potential customers.
Standout Features and Integrations
Features that I thought were unique include its complex video management abilities. You can set up a profile channel, private uploading, and store unlimited videos. I especially thought it convenient that Vadoo.tv lets you request customer feedback and testimonials in video format via email from your customers.
Integrations include Amazon S3, Google Drive, Integrately, Pabbly Connect, Publitio, Vimeo, YouTube, and Zapier.
Pros and cons
Pros:
- Comes with plenty of storage space
- Good customer service support
- Customized landing pages
Cons:
- Loading times can be slow
Dubb is a video creation, sharing, and tracking software aimed to increase revenue by finetuning your video email marketing campaign.
Why I Picked Dubb: My favorite thing about Dubb? It provides AI suggestions. I really enjoyed using its integrated Caira software, which provides instant feedback about videos before pushing them out to the email list. It all contributes to Dubb’s aims to optimize for the most effective videos.
Standout Features and Integrations
Features include unlimited video storage so you can build a portfolio page on which to keep all your videos. I like that it empowers users to create scripts on the platform that the entire team can view for collaborative video creation.
Integrations include API-driven syncing with other management, marketing and social media platforms like Asana, Hubspot, LinkedIn, Outlook, Salesforce, and YouTube.
Pros and cons
Pros:
- Customize video landing pages, CTAs, and drip campaigns
- Track user activity
- Easy to use interface
Cons:
- Bit of a learning curve
- A little pricey
Other Video Email Marketing Software
Here are some additional video email marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- Covideo
For nurturing video engagement
- Viewed
For personalized remarketing videos
- Quickpage
For closing sales deals
- EasyMovie
For communication teams
- Pirsonal
For data-driven video interactivity
- Quicki
For async video networking
- Vidyou
For auto-generated product ad videos
- Rephrase.ai
For text-to-speech video
- Bonjoro
For instant video follow-ups
- Vidvocal
For secure infrastructure
Video Email Marketing Software Selection Criteria
When selecting the best video email marketing software to include in this list, I considered common buyer needs and pain points like ease of integration and video quality. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create and send video emails
- Track video engagement metrics
- Integrate with email platforms
- Provide video templates
- Support video personalization
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Interactive video elements
- Advanced analytics dashboard
- AI-driven video recommendations
- Multi-language support
- Customizable video player
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Quick access to tools
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Pre-built templates
- Access to webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple contact options
- Fast response time
- Comprehensive FAQs
- Dedicated account manager
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible pricing plans
- Free trial availability
- Features included in base plan
- Cost-benefit ratio
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly mentioned pros and cons
- Frequency of updates
- Quality of customer service
- User-reported ease of use
How to Choose Video Email Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your team? Check if it can handle more users, larger video libraries, and increased email volume as your business expands. |
| Integrations | Does it work with your current tools? Look for software that seamlessly connects with your CRM, email platforms, and analytics tools. |
| Customizability | Can you tailor it to your needs? Ensure you can adjust templates and settings to fit your branding and messaging style. |
| Ease of use | Is it user-friendly? Look for intuitive interfaces that require minimal training, saving your team time and frustration. |
| Implementation and onboarding | How quickly can you get started? Consider the time and resources needed for setup, and look for tools with guided onboarding processes. |
| Cost | Does it fit your budget? Compare pricing plans, and watch for hidden fees or limitations in lower-tier options. |
| Security safeguards | How secure is your data? Check for encryption, compliance with data protection regulations, and user access controls. |
| Support availability | When can you get help? Ensure there's reliable support, especially during your working hours, to resolve any issues promptly. |
What Is Video Email Marketing Software?
Video email marketing software is a specialized tool that enables the embedding of videos into email campaigns. The purpose is to streamline the process of integrating video content into emails, enhancing the visual appeal and engagement potential of email communications.
This software often includes features for easy video upload, customization of playback options, and tracking of viewer engagement metrics.
Features
When selecting video email marketing software, keep an eye out for the following key features:
- Video personalization: Allows users to tailor video content to individual recipients, increasing engagement and relevance.
- Email platform integration: Ensures seamless connection with existing email systems for efficient campaign management.
- Analytics capabilities: Provides insights into video performance and viewer engagement to optimize future campaigns.
- Customizable templates: Offers pre-designed layouts that can be adjusted to fit your brand and messaging style.
- Interactive video elements: Engages viewers by allowing them to interact directly with the video content.
- Multi-language support: Enables communication with a global audience by providing content in various languages.
- AI-driven recommendations: Suggests video content based on user preferences and behaviors to enhance targeting.
- Security safeguards: Protects sensitive data with encryption and compliance with data protection regulations.
- Training resources: Offers tutorials, webinars, and guides to help users maximize the tool’s potential.
- Responsive design: Ensures that video emails display properly on any device, enhancing user experience.
Benefits
Implementing video email marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Enhanced engagement: Personalized video content captures attention and boosts viewer interaction.
- Improved targeting: AI-driven recommendations and analytics help tailor messages to specific audiences.
- Time efficiency: Customizable templates and integrations with email platforms save time in campaign creation.
- Global reach: Multi-language support allows you to connect with audiences worldwide.
- Data-driven insights: Analytics capabilities provide valuable feedback on campaign performance for better decision-making.
- Increased security: Security safeguards protect sensitive information and ensure compliance with data regulations.
- User empowerment: Training resources and responsive design help your team effectively use the tools and improve communication.
Costs & Pricing
Selecting video email marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in video email marketing software solutions:
Plan Comparison Table for Video Email Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic video creation, limited storage, and basic analytics. |
| Personal Plan | $5-$25/user/month | Advanced templates, email integration, and basic personalization. |
| Business Plan | $30-$75/user/month | Team collaboration, enhanced analytics, and multi-language support. |
| Enterprise Plan | $100+/user/month | Custom branding, dedicated support, and advanced security features. |
Video Email Marketing Software FAQs
Here are some answers to common questions about video email marketing software:
Can video email marketing software integrate with my existing CRM?
Yes, most video email marketing software can integrate with popular CRM systems. This integration allows you to easily manage contacts, track engagement, and personalize your video content based on customer data. Check with the software provider to ensure compatibility with your specific CRM, and consider any additional setup that might be required.
Do I need technical skills to use video email marketing software?
No, you don’t need advanced technical skills to use most video email marketing software. These tools are designed to be user-friendly, with drag-and-drop interfaces and pre-built templates. However, some familiarity with basic video editing and email marketing concepts can be helpful. Look for software with good onboarding resources if you’re new to these tools.
How do I measure the success of my video email campaigns?
You can measure the success of your video email campaigns by tracking key metrics like open rates, click-through rates, and video engagement statistics. Most software provides analytics dashboards to help you interpret these numbers. Use this data to refine your strategies, test different approaches, and improve your results over time.
How can I check deliverability in video email marketing software?
See if it supports SPF, DKIM, and DMARC. Test how videos render in major inboxes since most clients block video playback. If many emails go to spam, the software may not fit your setup.
How does video email marketing software handle personalization?
Check if it supports personalized intros, merge fields, and segment-based video swaps. Automation should be simple to maintain.
What’s Next:
If you're in the process of researching video email marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.