20 Best Video Email Marketing Software For 2025
10 Best Video Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
There are seemingly countless video email marketing software solutions available, so figuring out which is best for you is tough. You know you want to capture attention more effectively than traditional text emails, offering a dynamic and visually appealing way to communicate with your audience—but now need to figure out which tool is the best fit.
I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, using dozens of different video email marketing tools, to bring you this shortlist of the best video email marketing software overall.
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Best Video Email Marketing Software Summary
This comparison chart summarizes pricing details for my top video email marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for tracking video performance | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 2 | Best for simple video recording | 14-day trial + freemium plan available | From $15/user/month (billed annually) | Website | |
| 3 | Best for nurturing video engagement | 7-day free trial | From $49/month, billed annually | Website | |
| 4 | Best for outbound sales teams | Free plan available | From $59/month (billed annually) | Website | |
| 5 | Best for tailored video messaging at scale | 14-day free trial. You can also request a free Demo | From $33 a month | Website | |
| 6 | Best for feedback-based video refinement | Free demo available | From $42/month | Website | |
| 7 | Best for closing sales deals | 7-day free trial for both the Basic and Pro plans | From $21/month | Website | |
| 8 | Best for personalized remarketing videos | 30-day free trial available | From $39/month | Website | |
| 9 | Best for remote sales pitches | Free plan is available | From $10/month | Website | |
| 10 | Best for video customizations | 7-day free trial | From $49/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Video Email Marketing Software Review
Below are my detailed summaries of the best video email marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
HubSpot is an all-in-one platform that offers a comprehensive suite of tools for marketing, sales, and managing customer relationships.
Why I Picked HubSpot: With HubSpot, users can easily create, manage, and share video content directly within their email campaigns, leveraging features such as personalized video messages to enhance engagement and drive conversions. The platform's video analytics provide in-depth insights into viewer behavior, allowing marketers to track video performance and optimize their strategies accordingly. Additionally, HubSpot's video hosting supports embedding videos in emails without the need for external links.
Standout Features and Integrations
Features include integrated video creation tools with the ability to record and edit videos directly within the platform and A/B testing functionalities, allowing marketers to experiment with different video content and email formats. It also has comprehensive CRM integration to ensure that video engagement data is synced with customer profiles.
Integrations include Salesforce, Google Analytics, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Eventbrite, SurveyMonkey, Zendesk, QuickBooks, Stripe, Trello, Asana, GoToWebinar, and PandaDoc.
Pros and cons
Pros:
- Easy-to-use platform
- Powerful reporting on videos and other metrics
- Integrated marketing, sales, and CRM tools
Cons:
- Free version is very limited
- Pricing can get expensive when accessing advanced features
Loom is a video communication software known for its screen recording, video editing, and sharing features. Suitable for asynchronous video meetings or presentations, Loom is a great choice for boosting outreach, sending client tutorials or demos, and quicker sales cycles.
Why I Picked Loom: I like this tool because of its availability on Chrome, Windows, Mac, iOS, and Android. Loom is accessible. Anyone can use it as a screen recorder, which makes it a good fit for churning out product demos, customer onboarding, and more. That said, Loom is best for content recording, especially with its high-tech video editing interface that makes videos look professional. After recording, Loom generates a shareable link to embed into your email campaigns. Overall, Loom is well qualified for communicating and connecting with leads and customers in a personable manner.
Standout Features and Integrations
Features include usable video templates for product features videos, async sales demos or meetings, or how-to guides: all so you can create custom, scalable videos for all your audience segments. I also enjoy the tools for increasing engagement by allowing viewers to click on custom in-video CTAs, react to, or comment on your videos.
Integrations include Asana, ClickUp, Confluence, Dropbox Business, GitHub, Gmail, Microsoft Teams, Slack, Trello, and ZenDesk Suite.
Pros and cons
Pros:
- Can exchange comments within a video
- Can email your video with a link to your recipient
- Easy to use
Cons:
- Limited editing capabilities
- Requires an internet connection
Covideo is a software built to create sales-enabling videos. Its video email marketing features allow your sales team the right resources and tools for nurturing leads and increasing sales.
Why I Picked Covideo: When I tried Covideo for the first time, I instantly liked that you could build a library of ready-made videos to use as needed. I saved a lot of time preparing personalized intros and combining them with new video content. In my opinion, Because of this, I think Covideo is a good choice for building two-way relationships with your leads.
Standout Features and Integrations
Features include its advanced content importing and video management. For me, it simplified the process of improving videos, especially with its detailed analytics. I also enjoyed its teleprompter feature that allows you to shoot videos while reading from your script. Finally, with its annotation markups, you can include hyperlinked CTAs and other elements in your videos.
Pros and cons
Pros:
- High-resolution backgrounds for videos
- Can shoot videos from your phone and edit them
- Auto-generated captions with 12 languages available for translation
Cons:
- Slow video uploading
- Lacks template customization
Vidyard is a system built for prospect engagement at every step of the way. Its ready-to-go video templates are available for prospecting and business introductions to sales demos and walkthroughs, making it a fitting tool for outbound sales reps.
Why I Picked Vidyard: I mainly chose this software because of its rich video template library. It empowers you to create content that puts a face to your brand, delivered right to your prospects' inboxes. I’ve found that this gives sales cycles a personal touch. Moreover, Vidyard’s templates focus on capturing and retaining outbound prospects. You can use them to create an intro banner for every video, and relevant sales videos that'll answer your prospects’ every question.
Standout Features and Integrations
Features include Vidyard’s prospect engagement tracking, the data of which you can sync with your CRM for more informed sales strategies. I’ve seen this work wonders for sales reps with zero video-making skills. Personally, my favorite feature is its two-in-one video editor and sharing tools that allow for live streaming to reach more leads at once.
Integrations include Facebook, Google Drive, Google Analytics, Gmail, Hootsuite, LinkedIn, Outlook, Salesforce, Slack, Twitter, YouTube, and Zoom.
Pros and cons
Pros:
- Ready-to-go templates
- Post videos directly from your CRM system
- Create personalized videos easily
Cons:
- Videos can take some time to load
- System can sometimes freeze up
BombBomb is best for tailoring video messaging and automating video email outreach. I chose it to guide you to build personalized custom sequences and targeted video messaging.
Why I Picked BombBomb: What I appreciate most about BombBomb is that it generates a checklist of what videos to record based on audience segment data. It also provides video outlines and scripts so you have everything you need to record. This is how you can send tailored video emails at scale. Beyond that, BombBomb also helps with video copy editing and suggestions to improve your campaign.
Standout Features and Integrations
Features include its intricate video player customization, campaign performance tracking, thread length tracking, viewer reactions. My favorite part about BombBomb is its engagement insights and auditing; which help you improve your email sequences before sending videos.
Integrations like its browser extensions allow you to use it on Chrome and Microsoft Edge. It also includes integrations withFacebook, Hubspot, LinkedIn, Outlook, Outreach, Salesforce, Twitter and YouTube, and more to create a coordinated email marketing strategy.
Pros and cons
Pros:
- Mobile App for iPhone, iPad, and Android
- Offers recommendations to improve videos
- Excellent customer support
Cons:
- Slow loading interface
- Lacks detailed data-reporting
Dubb is a video creation, sharing, and tracking software aimed to increase revenue by finetuning your video email marketing campaign.
Why I Picked Dubb: My favorite thing about Dubb? It provides AI suggestions. I really enjoyed using its integrated Caira software, which provides instant feedback about videos before pushing them out to the email list. It all contributes to Dubb’s aims to optimize for the most effective videos.
Standout Features and Integrations
Features include unlimited video storage so you can build a portfolio page on which to keep all your videos. I like that it empowers users to create scripts on the platform that the entire team can view for collaborative video creation.
Integrations include API-driven syncing with other management, marketing and social media platforms like Asana, Hubspot, LinkedIn, Outlook, Salesforce, and YouTube.
Pros and cons
Pros:
- Customize video landing pages, CTAs, and drip campaigns
- Track user activity
- Easy to use interface
Cons:
- Bit of a learning curve
- A little pricey
Quickpage is video message software with video email marketing functionality suited for sales reps. Its specific use-cases are the automotive and real estate industries, which require close client relationships to close big sales deals.
Why I Picked Quickpage: Most of the tools I recommend here are generalized for all industries, but Quickpage stands out for its tailored approach to automotive and real estate businesses. Its video tools aim to increase lead response rates for car sales. The video creation tool is meant for close communication with prospects with car appraisals, test driving, and follow-up videos. For real estate, Quickpage supports companies to send remote house showings and tours. Real estate agents can better showcase home features and reply to email inquiries with personal videos.
Standout Features and Integrations
Features that I enjoyed most is its screen recording interface with the added bonus of sharing important documents (i.e. car features, home feature sheets, etc.). That way, you can explain the documetns alongside the recording. I also liked that videos contain a live messaging feature so you can follow up with your recipients directly.
Integrations include Adobe Acrobat DC, Calendly, Chrome, ConvertKit, Facebook, Gmail, Salesforce, and Zapier.
Pros and cons
Pros:
- Ability to build a personalized slider of content
- Interface is easy to use and navigate
Cons:
- Slow video upload time
With its API, Viewed can send real-time personalized videos to visitors who have abandoned their cart. It stands out as a remarketing-focused video email marketing software that grabs audiences at a key point in their journey.
Why I Picked Viewed: What I like the most about Viewed is its capability to deploy personalized videos at scale. It offers countless options to personalize email marketing campaigns using individual customer details in videos.
Standout Features and Integrations
Features that I like best all help contribute to Viewed’s focus on personalized remarketing videos. My time dealing with video email marketing proved that the higher the personalization level, the better. Viewed capitalizes on this well. WIth it, you can customize specific details like customer name, numbers, dates, prices, customizable images, voiceover, and text.
Integrations include Mailchimp, HubSpot, BEEfree, and other key email marketing systems. You can also embed the video code in most email systems and CRMs.
Pros and cons
Pros:
- View campaign results in real-time
- Built for video remarketing campaigns
- Embed video in emails using polymorphic code
Cons:
- No ability to center documents on the page
As a video-hosting system, Vadoo.tv helps you skyrocket engagement with prospects in the middle-to-later stages of the sales funnel.
Why I Picked Vadoo.tv: Vadoo.tv is best for remote sales pitches, in my opinion. It’s an easy-to-use system that requires little know-how. With it, I found it effortless to set up informative and educational videos for potential customers.
Standout Features and Integrations
Features that I thought were unique include its complex video management abilities. You can set up a profile channel, private uploading, and store unlimited videos. I especially thought it convenient that Vadoo.tv lets you request customer feedback and testimonials in video format via email from your customers.
Integrations include Amazon S3, Google Drive, Integrately, Pabbly Connect, Publitio, Vimeo, YouTube, and Zapier.
Pros and cons
Pros:
- Comes with plenty of storage space
- Good customer service support
- Customized landing pages
Cons:
- Loading times can be slow
The focal point of Biteable’s video email marketing software is making on-brand videos. WIth its exhaustive customization options, I believe they succeed in that aspect.
Why I Picked Biteable: My favorite part about Biteable is its huge library of over a hundred templates depending on context and purpose. Other customization options allow you to finetune your videos for your brand and your audience.
Standout Features and Integrations
Features include video templates fit for any situation, purpose, audience, and messaging. Its branding tools are designed to automatically be applied with one click, which saved me a lot of time. Using Biteable allowed me to quickly create multiple branded preset customizations, with brand-aligned color palette, font, logo, and design.
Integrations include Google Workspace, Microsoft Office, Slack, and Zoom.
Pros and cons
Pros:
- Incredibly customizable
- Variety of animations
- User-friendly
Cons:
- Lacks sufficient integrations
- For startups, the cost can be expensive
Other Video Email Marketing Software
Here are some additional video email marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- Zight
For customer training, onboarding, or support
- Sendspark
For email prospecting sequencings
- Mailchimp
For tailored video content delivery
- Hippo Video
For contextual, interactive videos
- EasyMovie
For communication teams
- Pirsonal
For data-driven video interactivity
- Vidvocal
For secure infrastructure
- Bonjoro
For instant video follow-ups
- Rephrase.ai
For text-to-speech video
- Quicki
For async video networking
Video Email Marketing Software Selection Criteria
When selecting the best video email marketing software to include in this list, I considered common buyer needs and pain points like ease of integration and video quality. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create and send video emails
- Track video engagement metrics
- Integrate with email platforms
- Provide video templates
- Support video personalization
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Interactive video elements
- Advanced analytics dashboard
- AI-driven video recommendations
- Multi-language support
- Customizable video player
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Quick access to tools
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Pre-built templates
- Access to webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple contact options
- Fast response time
- Comprehensive FAQs
- Dedicated account manager
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible pricing plans
- Free trial availability
- Features included in base plan
- Cost-benefit ratio
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly mentioned pros and cons
- Frequency of updates
- Quality of customer service
- User-reported ease of use
How to Choose Video Email Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your team? Check if it can handle more users, larger video libraries, and increased email volume as your business expands. |
| Integrations | Does it work with your current tools? Look for software that seamlessly connects with your CRM, email platforms, and analytics tools. |
| Customizability | Can you tailor it to your needs? Ensure you can adjust templates and settings to fit your branding and messaging style. |
| Ease of use | Is it user-friendly? Look for intuitive interfaces that require minimal training, saving your team time and frustration. |
| Implementation and onboarding | How quickly can you get started? Consider the time and resources needed for setup, and look for tools with guided onboarding processes. |
| Cost | Does it fit your budget? Compare pricing plans, and watch for hidden fees or limitations in lower-tier options. |
| Security safeguards | How secure is your data? Check for encryption, compliance with data protection regulations, and user access controls. |
| Support availability | When can you get help? Ensure there's reliable support, especially during your working hours, to resolve any issues promptly. |
What Is Video Email Marketing Software?
Video email marketing software is a specialized tool that enables the embedding of videos into email campaigns. The purpose is to streamline the process of integrating video content into emails, enhancing the visual appeal and engagement potential of email communications.
This software often includes features for easy video upload, customization of playback options, and tracking of viewer engagement metrics.
Features
When selecting video email marketing software, keep an eye out for the following key features:
- Video personalization: Allows users to tailor video content to individual recipients, increasing engagement and relevance.
- Email platform integration: Ensures seamless connection with existing email systems for efficient campaign management.
- Analytics capabilities: Provides insights into video performance and viewer engagement to optimize future campaigns.
- Customizable templates: Offers pre-designed layouts that can be adjusted to fit your brand and messaging style.
- Interactive video elements: Engages viewers by allowing them to interact directly with the video content.
- Multi-language support: Enables communication with a global audience by providing content in various languages.
- AI-driven recommendations: Suggests video content based on user preferences and behaviors to enhance targeting.
- Security safeguards: Protects sensitive data with encryption and compliance with data protection regulations.
- Training resources: Offers tutorials, webinars, and guides to help users maximize the tool’s potential.
- Responsive design: Ensures that video emails display properly on any device, enhancing user experience.
Benefits
Implementing video email marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Enhanced engagement: Personalized video content captures attention and boosts viewer interaction.
- Improved targeting: AI-driven recommendations and analytics help tailor messages to specific audiences.
- Time efficiency: Customizable templates and integrations with email platforms save time in campaign creation.
- Global reach: Multi-language support allows you to connect with audiences worldwide.
- Data-driven insights: Analytics capabilities provide valuable feedback on campaign performance for better decision-making.
- Increased security: Security safeguards protect sensitive information and ensure compliance with data regulations.
- User empowerment: Training resources and responsive design help your team effectively use the tools and improve communication.
Costs & Pricing
Selecting video email marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in video email marketing software solutions:
Plan Comparison Table for Video Email Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic video creation, limited storage, and basic analytics. |
| Personal Plan | $5-$25/user/month | Advanced templates, email integration, and basic personalization. |
| Business Plan | $30-$75/user/month | Team collaboration, enhanced analytics, and multi-language support. |
| Enterprise Plan | $100+/user/month | Custom branding, dedicated support, and advanced security features. |
Video Email Marketing Software FAQs
Here are some answers to common questions about video email marketing software:
Can video email marketing software integrate with my existing CRM?
Yes, most video email marketing software can integrate with popular CRM systems. This integration allows you to easily manage contacts, track engagement, and personalize your video content based on customer data. Check with the software provider to ensure compatibility with your specific CRM, and consider any additional setup that might be required.
Do I need technical skills to use video email marketing software?
No, you don’t need advanced technical skills to use most video email marketing software. These tools are designed to be user-friendly, with drag-and-drop interfaces and pre-built templates. However, some familiarity with basic video editing and email marketing concepts can be helpful. Look for software with good onboarding resources if you’re new to these tools.
How do I measure the success of my video email campaigns?
You can measure the success of your video email campaigns by tracking key metrics like open rates, click-through rates, and video engagement statistics. Most software provides analytics dashboards to help you interpret these numbers. Use this data to refine your strategies, test different approaches, and improve your results over time.
How can I check deliverability in video email marketing software?
See if it supports SPF, DKIM, and DMARC. Test how videos render in major inboxes since most clients block video playback. If many emails go to spam, the software may not fit your setup.
How does video email marketing software handle personalization?
Check if it supports personalized intros, merge fields, and segment-based video swaps. Automation should be simple to maintain.
What’s Next:
If you're in the process of researching video email marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.