![[OPT 1] IMG CMO – Editorial – what makes a future-proof cmo-98596](https://thecmo.com/wp-content/uploads/sites/8/2026/07/OPT-1-IMG-CMO-–-Editorial-–-what-makes-a-future-proof-cmo-98596-1280x720.png)
What Makes A Future-Proof CMO
After 44 years spanning IBM, Unilever, Bell, and Canadian Tire, Randy Weyersberg was fired exactly once. The patterns he watched…
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![[OPT 2] IMG CMO – Editorial – pattern behind every ai disappointment_-59514](https://thecmo.com/wp-content/uploads/sites/8/2026/07/OPT-2-IMG-CMO-–-Editorial-–-pattern-behind-every-ai-disappointment_-59514-1280x720.jpg)
The Pattern Behind Every AI Disappointment
Tool first, workflow never. It's the most expensive mistake in AI adoption, and the easiest to misdiagnose. Three leaders who've…
![[OPT 3] IMG CMO – Editorial – make sense of marketing numbers-56813](https://thecmo.com/wp-content/uploads/sites/8/2026/07/OPT-3-IMG-CMO-–-Editorial-–-make-sense-of-marketing-numbers-56813-1280x720.jpg)
Stop Defending Your Numbers
Erica Gunn's paid search cost per lead doubled in two and a half years. Her team didn't get worse —…
![[OPT 2] IMG CMO – Editorial – ai operations from a head of product marketing-30851](https://thecmo.com/wp-content/uploads/sites/8/2026/07/OPT-2-IMG-CMO-–-Editorial-–-ai-operations-from-a-head-of-product-marketing-30851-1280x720.jpg)
Your Content Isn’t the Answer Anymore
Your buyers aren't reading your content. An LLM is reading it for them, synthesizing it, and serving them an answer…
![[OPT 1] IMG CMO – Editorial – cmo tenure and alignment with c-suite-46764](https://thecmo.com/wp-content/uploads/sites/8/2026/06/OPT-1-IMG-CMO-–-Editorial-–-cmo-tenure-and-alignment-with-c-suite-46764-1280x720.jpg)
The Real Reason CMOs Don’t Last
ROI pressure and shrinking budgets get blamed for short CMO tenure, but the deeper issue is one companies rarely screen…
Stop Defending Your Numbers
Erica Gunn's paid search cost per lead doubled in two and a half years. Her team didn't get worse —…
8 Management Tips From Executives To Lead Successful Teams
The leadership team at a company can make or break its success. I sought insights from eight executives to uncover…
B2B Decision Makers: How To Identify And Engage Them
Identifying B2B decision-makers can feel overwhelming, but it doesn’t have to be. This guide covers proven strategies and tools to…
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