Homepage

We inform and inspire today and tomorrow’s marketing leaders.

The CMO’s guide to marketing strategy, technology, automation, and attribution. Stay ahead of the competition with the latest news, insights, trends, interviews, tools, and community for CMO’s.

Subscribe to our newsletter

Find out more

Our Latest Articles

Career Development

8 min read

The Top Marketers To Follow In 2023

Whether you’re looking for the most innovative thoughts on brand marketing, storytelling, digital transformation, social media, or diversity and inclusion,…

By Stephanie Hood

Marketing Strategy

11 min read

How To Run An Effective Direct Mail Marketing Strategy In 2023

Now more than ever, people want human contact. Researchers have found companies should prioritize “emotional connections as a science—and a…

By Gen Handley

Marketing Automation

7 min read

How to Build A More Efficient B2B Marketing Automation Strategy

With the rise of bots and real-time lead generation, b2b marketers have their leads coming from multiple sources. Work smarter…

By Stephanie Hood

Marketing Strategy

9 min read

How to Use Customer Journey Analytics To Lower Customer Churn And Improve Customer Experience

Customer journey analytics is a powerful tool that lets you review the customer journey, break down customer behavior, and develop…

By Stephanie Hood

Interviews

View All

Interviews

15 min read

Chief Outsiders’ Dina Wolfman Baker On Her Top 5 Tried + True Marketing Strategies

Dina Wolfman Baker works with CEOs to reposition brands, develop brand strategy, and build high-performance teams.

By Stephanie Hood

Interviews

13 min read

CMO Jordan Bitterman On The Top 5 New Marketing Trends Leaders Need To Know

Jordan Bitterman is the Chief Marketing Officer of TripleLift, an advertising technology company that has been reinventing ad placement for…

By Stephanie Hood

Interviews

12 min read

Endeavor Streaming’s Fern Pucheu On 5 Things You Need To Create A Successful Career As A CMO

As CMO of Endeavor Streaming, Fern oversees the company’s global strategy, including branding, advertising, product and customer marketing, events, analytics,…

By Stephanie Hood

Top Picks

Career Development

10 min read

13 Most Popular Books Read by CMOs in 2022

For those of us who love to settle in with a good book, the options are nearly endless. In fact,…

By Stephanie Hood

Career Development

7 min read

15 CMO Conferences You Should Attend in 2023

For chief marketing officers (CMOs), it’s essential to keep up with the rapid changes in the field and to find…

By Stephanie Hood

Marketing Technology

9 min read

A Marketer’s Guide on How to Build a MarTech Stack that Scales

Are you ready to build a MarTech stack for your organization? Read my expert guide to begin crafting a solution…

By Stephanie Hood

Best Marketing Tools

Marketing Technology

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Homepage

The Top Marketers To Follow In 2023

How To Run An Effective Direct Mail Marketing Strategy In 2023

How to Build A More Efficient B2B Marketing Automation Strategy

How to Use Customer Journey Analytics To Lower Customer Churn And Improve Customer Experience

Chief Outsiders’ Dina Wolfman Baker On Her Top 5 Tried + True Marketing Strategies

CMO Jordan Bitterman On The Top 5 New Marketing Trends Leaders Need To Know

Endeavor Streaming’s Fern Pucheu On 5 Things You Need To Create A Successful Career As A CMO

13 Most Popular Books Read by CMOs in 2022

15 CMO Conferences You Should Attend in 2023

A Marketer’s Guide on How to Build a MarTech Stack that Scales

10 Best Marketing Analytics Software In 2023

10 Best Email Marketing Software of 2023

10 Best Affiliate Marketing Software in 2023