15 Best Brevo Alternatives Reviewed in 2025
Best Brevo Alternatives Shortlist
Here’s my shortlist of the best Brevo alternatives:
The best Brevo alternatives offer different capabilities across automation, integrations, and campaign management giving you options that may align more closely with your team’s workflow or growth stage.
If you’re running into limitations with segmentation, reporting depth, or integration flexibility, it might be time to explore other platforms that better match your specific marketing goals.
With over 10 years in marketing and 500+ hours of hands-on testing across email platforms, I’ve reviewed a range of tools that offer credible alternatives to Brevo, each with its own strengths depending on your use case, team size, and campaign complexity.
What Is Brevo?
Brevo is an email marketing software designed to help businesses connect with their audience. It's often used by marketing professionals and small business owners who need effective tools to manage their email campaigns. Features like automation, segmentation, and analytics support your team's marketing goals by simplifying campaign management and enhancing audience engagement. Overall, Brevo delivers value by enabling you to run efficient and targeted email marketing campaigns.
Best Brevo Alternatives Summary
This comparison chart summarizes pricing details for my top Brevo alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for user-friendly customization | Free plan available | From $9/month | Website | |
| 2 | Best for deliverability focus | Free trial + freemium plan available | From $15/month | Website | |
| 3 | Best for omnichannel marketing | Free plan available | From $20/month (billed annually) | Website | |
| 4 | Best for developer-friendly API | 30-day free trial + free plan available | From $15/month | Website | |
| 5 | Best for AI-driven marketing | 30-day free trial + free demo available | From $19/month (billed annually) | Website | |
| 6 | Best for small business support | Free demo available | From $12/month (billed annually) | Website | |
| 7 | Best for design-focused emails | 14-day free trial + free plan available | From $35/month (billed annually) | Website | |
| 8 | Best for cold outbound campaigns | Free demo available | Pricing upon request | Website | |
| 9 | Best for B2B marketing automation | Free demo available | Pricing upon request | Website | |
| 10 | Best for lead conversion optimization | Free demo available | From $30/month (billed annually) | Website |
Why Trust Our Software Reviews
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Eloqua
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Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
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Best Brevo Alternatives Reviews
Below are my detailed summaries of the best Brevo alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
MailerLite is an email marketing platform designed for small businesses and freelancers, offering tools for creating email campaigns, landing pages, and automation workflows. It focuses on providing an intuitive interface for easy customization and management of marketing efforts.
Why MailerLite is a good Brevo alternative: MailerLite offers user-friendly design tools that make it easy for your team to create visually appealing emails without technical expertise. Its drag-and-drop editor and rich text editor allow for quick customization of templates. The platform's automation features help you streamline your marketing processes, while its analytics provide insights into campaign performance. With its focus on simplicity and ease of use, MailerLite is a great choice for teams looking to enhance their marketing efforts without complexity.
Standout features & integrations:
Features include a landing page builder that helps you create high-converting pages to capture leads. The platform's pop-up forms enable you to engage visitors and grow your subscriber list effectively. MailerLite also offers A/B testing to optimize your email campaigns based on performance insights.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Stripe, PayPal, Facebook, Squarespace, Slack, and Google Sheets.
Pros and cons
Pros:
- Customizable templates
- Effective automation features
- Easy-to-use design tools
Cons:
- Can be slow with large lists
- Basic reporting capabilities
SendGrid is an email delivery and marketing platform designed for developers and marketers, providing tools for sending transactional and marketing emails. It helps businesses manage email campaigns, ensuring high deliverability and engagement.
Why SendGrid is a good Brevo alternative: SendGrid's focus on deliverability sets it apart with features like advanced email validation and detailed analytics. Its robust API enables seamless integration with your applications, making it easy to customize email workflows. The platform also offers an intuitive email editor to help your team create professional-looking emails. With its emphasis on performance and user engagement, SendGrid is ideal for businesses looking to optimize their email marketing efforts.
Standout features & integrations:
Features include A/B testing, which allows you to compare different email versions to see what resonates best with your audience. The platform's real-time analytics provide insights into email performance, helping you make informed decisions. SendGrid also offers email templates that can be customized to fit your brand's style and message.
Integrations include Salesforce, Shopify, WordPress, Magento, HubSpot, Microsoft Azure, Amazon Web Services, Google Cloud, Twilio, and Slack.
Pros and cons
Pros:
- Effective A/B testing
- Detailed analytics
- Advanced email validation
Cons:
- Complex initial setup
- Requires technical knowledge
Klaviyo is a marketing automation platform tailored for eCommerce businesses, providing tools for email and SMS marketing to enhance customer engagement. It enables businesses to personalize communications and drive sales through data-driven insights.
Why Klaviyo is a good Brevo alternative: Klaviyo offers advanced segmentation and predictive analytics that help you target your audience more effectively than Brevo. Its dynamic content capabilities allow for personalized messaging across multiple channels. The platform's in-depth reporting provides actionable insights, supporting your team's marketing strategies. With its focus on omnichannel marketing, Klaviyo is ideal for businesses looking to integrate email and SMS communications seamlessly.
Standout features & integrations:
Features include pre-built automation workflows that save you time and effort in setting up campaigns. The platform's drag-and-drop email builder simplifies the creation of visually appealing emails. Klaviyo also offers customer profiles that consolidate data for more personalized marketing efforts.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Facebook, Google Ads, Zapier, and Shopify Plus.
Pros and cons
Pros:
- Pre-built automation workflows
- Advanced segmentation capabilities
- Strong focus on data-driven insights
Cons:
- Advanced features may need training
- Can be resource-intensive
Mailgun is an email delivery service designed for developers and businesses that need to send, receive, and track emails effortlessly. It provides powerful APIs for sending transactional emails and managing email campaigns.
Why Mailgun is a good Brevo alternative: Mailgun offers a developer-friendly API that makes it easy to integrate email functionalities into your applications. Its real-time analytics and email validation features help maintain high deliverability rates. The platform supports detailed tracking and reporting, allowing you to monitor your email performance effectively. Mailgun's emphasis on API accessibility and performance makes it ideal for teams looking to automate and optimize email delivery.
Standout features & integrations:
Features include email validation to ensure your messages reach valid addresses, reducing bounce rates. The platform's email parsing capabilities allow you to extract and process data from incoming emails efficiently. Mailgun also offers IP warm-up services to gradually increase your sending volume while maintaining deliverability.
Integrations include Zapier, SendGrid, Mailchimp, Slack, WordPress, Magento, Shopify, HubSpot, Salesforce, and Microsoft Dynamics.
Pros and cons
Pros:
- Scalable for growing needs
- High deliverability focus
- Strong API support
Cons:
- Limited customer support channels
- Requires technical expertise
GetResponse is an email marketing and automation platform designed for entrepreneurs, e-commerce businesses, and global brands. It provides tools for email marketing, automation, landing pages, and SMS marketing to help you engage with your audience and drive sales.
Why GetResponse is a good Brevo alternative: GetResponse offers AI-driven marketing features that enhance content creation and optimization. Its automated sales funnels and webinars set it apart, making it ideal for businesses looking to scale their marketing efforts. With a focus on affordability, GetResponse helps you manage unlimited newsletters and automations without extra costs. Its 99% deliverability rate ensures your messages reach your audience effectively.
Standout features & integrations:
Features include lead generation tools that help you grow your subscriber base effortlessly. The platform's web-push notifications keep your audience engaged even when they're not actively browsing your site. GetResponse also offers content monetization options like course creation and webinars, allowing you to diversify your revenue streams.
Integrations include Shopify, WooCommerce, PayPal, Stripe, Magento, PrestaShop, WordPress, Salesforce, Zendesk, and Slack.
Pros and cons
Pros:
- High deliverability rate
- Effective lead generation
- Scalable for all business sizes
Cons:
- Learning curve for new users
- Complex automation setup
Constant Contact is an email and digital marketing platform designed for small businesses. It helps your team create, send, and track campaigns to stay connected with customers.
Why Constant Contact is a good Brevo alternative: You get tools that make email marketing simple without needing extra staff or skills. The platform includes ready-made templates, drag-and-drop editing, and AI writing help to keep your campaigns on track. Your team can also run SMS and social media marketing from the same place. These features make it easier to manage different marketing needs with limited resources.
Standout features & integrations:
Features include event marketing tools so you can promote and manage sign-ups, reporting dashboards that show how your campaigns perform, and list-building tools to help you grow your audience. Each feature connects smoothly so your team can manage campaigns in one place. You’ll always see what’s working and what needs attention.
Integrations include Shopify, WooCommerce, Etsy, QuickBooks, Canva, Vimeo, Salesforce, WordPress, Eventbrite, and Facebook.
Pros and cons
Pros:
- Clear reporting dashboards
- Solid event marketing tools
- Helpful AI writing assistant
Cons:
- Slow to load at times
- Limited design flexibility
Flodesk is an email marketing platform tailored for creative entrepreneurs and small businesses, focusing on design and deliverability. It enables users to create visually appealing emails and sales pages with ease.
Why Flodesk is a good Brevo alternative: Flodesk offers unique design capabilities with custom fonts, brand color integration, and patented layouts. These features, combined with automation and subscriber segmentation, support its focus on enhancing the visual appeal of your emails. Its intuitive builder is suitable for both designers and non-designers, making it accessible for your team to create engaging content. The platform's emphasis on design helps your emails stand out, potentially increasing engagement rates.
Standout features & integrations:
Features include countdown timers to create urgency and drive action from your audience. The embedded polls feature allows you to gather feedback and engage with your subscribers directly. Flodesk also offers detailed analytics, helping you make informed decisions about your marketing strategies.
Integrations include Canva, Shopify, Zapier, Instagram, Facebook, Squarespace, WordPress, Google Sheets, Slack, and Typeform.
Pros and cons
Pros:
- Easy-to-use interface
- High email deliverability
- Strong focus on design
Cons:
- Basic reporting capabilities
- Limited advanced features
Super Send is a cold outreach platform designed for sales and marketing teams, enabling multi-channel communication through email, LinkedIn, and Twitter. It focuses on enhancing lead generation and engagement through personalized messaging and analytics.
Why Super Send is a good Brevo alternative: Super Send excels in cold outbound campaigns with features like multi-channel outreach and dynamic message personalization. The platform's emphasis on high deliverability rates and campaign performance monitoring ensures your messages reach the intended audience effectively. Its scalable infrastructure supports growing outreach needs, making it suitable for teams looking to expand their reach.
Standout features & integrations:
Features include automatic email warm-up, which helps maintain deliverability by gradually increasing sending volume. The Super Inbox feature lets you manage replies across different platforms efficiently. SuperSend also offers API integrations to seamlessly connect with your existing CRM and other tools.
Integrations include Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Pipedrive, Slack, LinkedIn, Twitter, Gmail, and Outlook
Pros and cons
Pros:
- Effective multi-channel outreach
- Scalable infrastructure
- High deliverability rates
Cons:
- Requires technical setup
- Limited design options
Adobe Marketo Engage is a marketing automation platform designed for B2B marketers, offering tools for lead management, email marketing, and customer engagement. It helps businesses automate and personalize marketing efforts to drive revenue growth.
Why Adobe Marketo Engage is a good Brevo alternative: Adobe Marketo Engage excels in B2B environments with features like AI-driven personalization, lead scoring, and advanced analytics. Its ability to automate complex workflows and provide in-depth reporting makes it ideal for businesses focusing on data-driven marketing strategies. The platform's emphasis on aligning sales and marketing efforts ensures that your team can work cohesively to engage and convert leads effectively.
Standout features & integrations:
Features include AI-powered content personalization that tailors messages to individual preferences, enhancing engagement. The platform's advanced analytics provide insights into campaign performance, enabling you to optimize strategies. Adobe Marketo Engage also offers lead nurturing capabilities to guide prospects through the sales funnel efficiently.
Integrations include Salesforce, Microsoft Dynamics, SAP, Slack, Zoom, LinkedIn, Facebook, Google Ads, Eventbrite, and GoToWebinar.
Pros and cons
Pros:
- AI-driven personalization
- Advanced lead scoring
- Strong B2B focus
Cons:
- Expensive for small businesses
- High learning curve
Instantly is a sales engagement and lead intelligence platform aimed at businesses looking to enhance their outreach campaigns and convert leads effectively. It serves agencies, marketers, and sales teams by providing tools for automated outreach and lead management.
Why Instantly is a good Brevo alternative: Instantly offers unlimited email accounts and AI-driven personalization to target potential leads efficiently. Its deliverability network ensures emails reach primary inboxes, enhancing engagement. The platform's advanced analytics help you track and optimize campaign performance, making it a strong choice for businesses focused on lead conversion.
Standout features & integrations:
Features include a centralized inbox, or Unibox, which helps manage conversations and categorize responses efficiently. The platform's sales accelerator provides resources, templates, and strategies to improve outreach effectiveness. Instantly also offers a comprehensive lead database, enabling targeted campaigns based on specific criteria.
Integrations include Salesforce, HubSpot, Zoho CRM, Pipedrive, Slack, Gmail, LinkedIn, Twitter, Microsoft Dynamics, and Google Sheets.
Pros and cons
Pros:
- Centralized inbox for management
- AI-driven personalization
- Effective lead conversion
Cons:
- Requires technical knowledge
- Initial setup complexity
Other Brevo Alternatives
Here are some additional Brevo alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Omnisend
For eCommerce integrations
- HubSpot
For all-in-one functionality
- EmailOctopus
For budget-conscious startups
- ActiveCampaign
For advanced sales automation
- Mailchimp
For creative campaign templates
Brevo Alternatives Selection Criteria
When selecting the best Brevo alternatives to include in this list, I considered common buyer needs and pain points related to Email marketing software products, like deliverability rates and ease of campaign automation. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Send bulk emails
- Automate email campaigns
- Track email performance
- Manage contact lists
- Personalize email content
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Advanced segmentation
- SMS marketing integration
- Behavioral targeting
- Dynamic content personalization
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Quick setup process
- Mobile accessibility
- Customizable dashboards
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive help center
- Access to webinars
- Onboarding templates
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Live chat options
- Email support responsiveness
- Access to a knowledge base
- Availability of community forums
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Free trial availability
- Features included in base plan
- Discounts for annual billing
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Feedback on reliability
- Comments on feature set
- Ease of integration
- User satisfaction ratings
- Mention of customer support quality
Why Look For A Brevo Alternative?
While Brevo is a good choice of Email marketing software, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Brevo alternative because…
- You need more advanced automation features
- Your team requires better integration options
- You're looking for more competitive pricing
- You need support for larger email volumes
- Your business requires local data compliance
- You want more customization in email design
If any of these sound like you, you’ve come to the right place. My list contains several Email marketing software options that are better suited for teams facing these challenges with Brevo and looking for alternative solutions.
Brevo Key Features
Here are some of the key features of Brevo, to help you contrast and compare what alternative solutions offer:
- Email Marketing: Create personalized campaigns and automate marketing processes to reach your audience effectively.
- SMS & WhatsApp Marketing: Engage customers through SMS and WhatsApp for direct communication.
- Automation: Streamline marketing processes to increase efficiency in campaign management.
- Lead Capture Forms: Use customizable forms to generate leads and expand your contact list.
- Push Notifications: Send web and mobile notifications to boost user engagement and retention.
- Sales Management: Track and manage sales pipelines and customer interactions to enhance sales efforts.
- Customer Data Management: Unify and analyze customer data to gain insights and improve marketing strategies.
- Loyalty Programs: Develop initiatives to build and maintain customer loyalty.
- Messaging API: Integrate messaging capabilities into your applications for seamless communication.
- Conversations Platform: Facilitate customer communication through multiple channels to improve customer service.
What’s Next:
If you're in the process of researching Email marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.