16 Best White Label Email Marketing Software for 2024
10 Best White Label Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 16 tools reviewed.
There are so many different white label email marketing software solutions that making a shortlist of the best can be tricky. You want a comprehensive platform for creating, sending, and tracking email campaigns, but without the branding of the software provider. I've got you covered! In this post, I share from my personal experience using many different white label email marketing tools, and share my picks of the best white label email marketing software overall.
What is White Label Email Marketing Software?
White label email marketing software is a customizable platform that allows businesses, particularly marketing agencies, to offer email marketing services under their own brand. The purpose is to provide all the necessary tools for creating, managing, and tracking email campaigns, but it can be rebranded to appear as the agency's own product. It includes features like email design, list management, automation, and analytics, but without the original software provider's branding.
Overview Of The 10 Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
Mailchimp is a widely used email marketing software with an intuitive interface and a variety of white-label features.
Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully customizable Mailchimp dashboards for your clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.
I also like that Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients. These advanced analytics are essential for tracking campaign performance for clients.
Furthermore, Mailchimp offers unique features including “predictive segmentation.” This uses data science to guide marketers in creating the perfect campaign.
Mailchimp Standout Features and Integrations
Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.
Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- Intuitive drag-and-drop email builder
- Good email marketing automation capabilities
- Customizable performance and competitive reporting
Cons:
- Can get expensive with larger audience lists
- No white label features for the free plan
Klavyio is a marketing automation platform that enables you to create white-label emails for your customers at every touchpoint, including the onboarding phase, cart abandonments, and repeat purchases.
Why I picked Klaviyo: I like that one of Klaviyo's strengths is its segmentation feature. Users can get granular to target based on location, discounts, products viewed, purchase history, and engagement.
Klaviyo offers a white-label program that users can apply to by contacting their sales team. You’ll be able to customize the user interface, email templates, and notifications with your branding. Plus, you can set up pricing and billing structures for clients.
Additionally, Klaviyo's white-label solution includes robust automation features and detailed analytics, making it a comprehensive option for ecommerce and digital marketing needs.
Klaviyo Standout Features and Integrations
Features include email templates, branded sign-up forms, customized email footers, customized reporting/analytics, customized notifications, API access, and targeted segmentation based on behavior. Klaviyo also provides its partners in the white label program with online training, continuous support, sales coaching, onboarding resources, and account management.
Integrations include tools like Acuity Scheduling, Facebook Custom Audiences, Google Analytics, HubSpot, Justuno, Magento, Salesforce, Shopify, SMSBump, Smile.io, Stripe, Sumo, WooCommerce, and Zapier.
Pros and cons
Pros:
- Wide range of email templates
- Drag-and-drop automation builder
- 300+ pre-built integrations
Cons:
- Can get expensive with more active profiles
Keap is a customer relationship management (CRM) system and email marketing platform designed for the needs of small businesses. It combines email tools with sales and marketing automation and contact management.
Why I picked Keap: This software earned its spot on my list because of its extensive email templates and the ability to create your own custom templates. Emails can be set up to reflect your brand identity, and are easily customized to suit various types of communication needs. Users can segment audiences, automate email responses, and track customer interactions to improve performance.
Standout Features and Integrations
Features include automated invoicing and payment processing as well as other marketing and sales automation capabilities, like messaging and appointment scheduling. It also offers dynamic form creation, lead capture, pipeline management, contact management, and sales reporting and supports multi-channel communication.
Integrations include PlusThis, AdEspresso, BigCommerce, AppointmentCare, Bonjoro, Gmail, Jotform, Outlook, ScheduleOnce, WordPress, Wistia, and Zapier. Keap also has an open API for custom integrations.
Pros and cons
Pros:
- Automates marketing and sales processes
- Good campaign management tool
- Comprehensive CRM included
Cons:
- May be pricey for businesses with limited resources
- May not be ideal for companies with complex needs
HubSpot is a comprehensive platform that offers integrated modules for marketing, sales, and customer relationship management. Through its partner program, agencies and other service providers can also access white-labeled content.
Why I picked HubSpot: HubSpot's partner program allows agencies and service providers to access customizable campaign kits.
These kits include promotional content, like landing page copy and email copy, and other customizable resources that enable these businesses to maintain their branding when offering their services while still leveraging HubSpot's tools.
The program also supports partners with access to a dedicated Partner Development Manager, co-marketing opportunities, and a robust CRM platform, ensuring seamless integration and effective client management under the agency's brand.
HubSpot Standout Features and Integrations
Features include lead scoring, content management, SEO tools, customizable dashboards, templates, social media management, workflow automation, and reports and analytics.
Integrations include Slack, Zapier, Microsoft Dynamics, Shopify, Salesforce, Google Analytics, Mailchimp, WordPress, Eventbrite, SurveyMonkey, Zendesk, and hundreds more.
Pros and cons
Pros:
- Easy to use platform with lots of resources
- Automation capabilities
- Good content management features
Cons:
- Initial setup and customization may require significant time
- Partner program can be expensive
MailerLite is a simple-to-use white label email marketing software with just enough features and functionality for entrepreneurs and early-stage companies on a budget.
Why I picked Mailerlite: The Mailerlite platform is super easy to navigate and offers a variety of basic features including three editors (drag-and-drop, rich-text, custom HTML) and automated workflows. With all of these features and customizations at a reasonable price, it’s a great affordable option.
You can import your segments into Facebook’s Custom Audiences and launch targeted campaigns to deliver by time zone, interest groups, and custom copy personalization.
MailerLite enables you to incorporate custom branding and custom domains into all email campaigns and templates. You can even create a custom sign-up form, which is quite unique. You can customize these sign-up forms for their clients in adherence to any company’s brand standards.
Plus, you can integrate the platform into your clients’ tech stack (if you’re an agency) using MailerLite’s API. This enables agencies to provide their clients with a fully-functional email marketing platform built to execute branded email campaigns.
Mailerlite Standout Features and Integrations
Features include custom embedded forms, adding logo/branding to login screen, custom domains, white label landing page domains, custom favicon, custom subdomain for account access, white-label reporting, and analytics with specific branding applied.
Integrations include helpful tools like BigCommerce, Canva, ClickFunnels, Drupal, Facebook, Google Analytics, Magento, OptinMonster, Salesforce, Shopify, Stripe, Sumo, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- Beautiful custom landing pages and forms
- Simple subscriber management
Cons:
- Limited content personalization options
- Limited event-based automation triggers
Braze enables you to get personalized with your approach to email marketing and carry the conversation with your customer across platforms.
Why I picked Braze: With Braze, you can take advantage of targeted segmentation (by demographic, geographic, and behavioral data) and intelligent timing that tells you when to send your campaign.
Plus, you can add contextual content within a campaign making it more interactive. This means you can add quizzes or surveys that are directly embedded in the email you send, and then track the results in your CRM.
This level of personalization is perfect for enterprise clients with long sales cycles.
Braze also allows you to upload your fonts, customize the email sender, and connect to API endpoints. This enables you to fully integrate Braze into your tech stack without any data getting lost or not integrated into your CRM.
Braze Standout Features and Integrations
Features include custom reports, custom templates, custom domains, custom email preheaders, custom landing pages, multiple channel support, campaign performance analytic tracking, customer journey mapping, and dedicated account manager support.
Integrations include Airship, Amplitude, AppsFlyer, Branch, Button, Criteo, Iterable, Kochava, Looker, mParticle, Optimizely, Segment, SendGrid, Slack, Snowflake, Tealium, Twilio, Urban Airship, WebEngage, and Zendesk.
Pros and cons
Pros:
- Full-service CRM and email platform
- Intelligent Channel optimization coaches you through optimization
Cons:
- Many features lead to unnecessary complexity
- Very pricey and major investment
Constant Contact is an excellent white label email marketing software for beginners.
Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.
Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.
Constant Contact Standout Features and Integrations
Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform — whether it’s by chat, phone, or video.
Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.
Pros and cons
Pros:
- Basic software with essential functions easily located
- Sub-account functionality
Cons:
- Need to pay to remove Constant Contact branding
- Price scales with list size
Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.
Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.
Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.
Mailjet Standout Features and Integrations
Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.
In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.
Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.
Pros and cons
Pros:
- Team-friendly, real-time collaboration tool
- Sub-account creation for multiple brands
Cons:
- Not a lot of integrations
- Limited number of emails with plans
If you’re trying to design custom templates from scratch and the pre-built ones aren’t doing it for you, take a look at Unlayer.
Why I picked Unlayer: Unlike most others listed, Unlayer is a template or custom email builder, and not a full email service provider (ESP).
You can design emails in Unlayer and import them into their email marketing software of choice.
Users can white label the platform by creating custom emails without the Unlayer branding and even re-designing the drag-and-drop editor to showcase their brand.
Unlayer Standout Features and Integrations
Features include template library, customizable drag-and-drop editor, image hosting, analytics tracker, mobile responsive design, multi-user account access, and HTML editor (providing full customization capabilities).
Unlayer also has features like team collaboration, templates that work on nearly any platform, smart design tools to lock images and guide users, and a drag-and-drop editor.
Integrations include ActiveCampaign, Campaign Monitor, HubSpot, Klaviyo, Mailchimp, Pipedrive, Salesforce, Shopify, WooCommerce, WordPress.
Pros and cons
Pros:
- Wide template library
- Quick email builder
Cons:
- Upgrade required for full customization
- No email sending capability
Moosend is a white label email marketing software that was originally solely focused on enabling businesses to create beautiful, targeted emails.
Why I picked Moosend: Moosend offers basic functionality with its drag-and-drop builder and offers a reasonable price, making it a good option for small businesses.
Moosend lets you segment by behaviors (e.g. email opens, purchases) and automate different email flows (e.g. reminders, onboarding, lead scoring, and offers). Also, you can A/B test content, including videos in the body of the email.
One of Moosend’s unique white label capabilities is how it enables users to create custom email templates and personalize the user interface —both for branding and the layout. This gives small businesses and agencies the ability to make the platform work for both their business and their clients.
Moosend Standout Features and Integrations
Features include trigger-based automated workflows, customizable landing pages, customizable logo and color, multiple domain hosting, A/B testing, API access, a collaborative team mode, and always-on customer support.
Integrations include multiple social media and work management tools including BigCommerce, Drupal, Facebook, Google Analytics, Google Sheets, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, Twitter, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- 40+ free, responsive templates
- Healthy balance of features and customization for beginners
Cons:
- Limited number of integrations
- Hyper-targeting lacks sophistication
The Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
| Tools | Price | |
|---|---|---|
| Mailchimp | From $13/month | Website |
| Klaviyo.com | From $45/month | Website |
| Keap | From $249/month (billed annually) | Website |
| HubSpot Marketing | From $800/month + $45/month for additional seats | Website |
| MailerLite | From $9/month | Website |
| Braze | Pricing upon request | Website |
| Constant Contact | From $9.99/month | Website |
| Mailjet | From $15/user/month | Website |
| Unlayer | From $15/user/month | Website |
| Moosend | From $7/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare Software
How I Selected the Best White Label Email Marketing Software
I examined each white label email marketing software on a variety of factors.
Selection Criteria
The main evaluation criteria I used to develop my list of the best white label email marketing software were key features, core functionality, integrations, usability, and price.
Key features and core functionality
There are plenty of standard features that a white label email marketing software should have, including a drag-and-drop editor, a fully-personalizable design, and the capability to send campaigns from multiple domains.
Beyond these features and functions, I also looked for more enhanced ones that positively impacted the way the user could complete basic tasks —whether it was creating a new campaign or toggling between different client accounts.
I examined the user interface and other time-saving functions like template libraries, dynamic content functionality, optimization capabilities, and custom reports.
Integrations
Integrations are essential to connect your white label email marketing software to other parts of your tech stack.
Rather than asking your client for logins to all of their accounts, you can use built-in integrations to connect the white label email marketing software to ecommerce platforms, CRMs, and reporting dashboards.
White label email marketing software that offers many different integrations will save you time and paint a cohesive picture of your email marketing performance.
Usability
How easy is the platform to use? That's the main question I eagerly looked to answer. I tested out the functions and reviewed the support that the software provided.
Although tutorials and product demos are nice, the software needs to be intuitive and easy to grasp after exploring a bit.
Price
For a small company or solo entrepreneur, I’d expect to pay between $49-$99/month for a basic editor, fully-customizable design, and the ability to send to 2,000+ contacts.
For an agency or mid-sized business, I’d expect to pay between $100-$499/month for more advanced features like send-time optimization, the ability to toggle between multiple clients, a template library, and A/B testing.
Jump down to the Frequently Asked Questions section or browse the detailed summaries of each white label email marketing software to learn more about my findings.
People Also Ask
Here’s a couple more questions you may have about white label email marketing software.
What is white label email marketing?
Why do businesses use white label email marketing?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
The Takeaway
There are many good white label email marketing software options in the market. Selecting the right one can be tough, but if you know your specific needs and use case, it can be very fulfilling to find the right one.
I hope this list provides a foundation to help you understand which platform fits your needs. Many of the platforms offer a free trial, so you should definitely take a test drive with one of them to see if it’s right for you.
With one of these tools, you’ll be on your way to launching your first white label email marketing campaign in no time.
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