10 Best White Label Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 16 tools reviewed.
There are so many different white label email marketing software solutions that making a shortlist of the best can be tricky. You want a comprehensive platform for creating, sending, and tracking email campaigns, but without the branding of the software provider. I've got you covered! In this post, I share from my personal experience using many different white label email marketing tools, and share my picks of the best white label email marketing software overall.
What is White Label Email Marketing Software?
White label email marketing software is a customizable platform that allows businesses, particularly marketing agencies, to offer email marketing services under their own brand. The purpose is to provide all the necessary tools for creating, managing, and tracking email campaigns, but it can be rebranded to appear as the agency's own product. It includes features like email design, list management, automation, and analytics, but without the original software provider's branding.
Overview Of The 10 Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
MailerLite is a simple-to-use white label email marketing software with just enough features and functionality for entrepreneurs and early-stage companies on a budget.
Why I picked Mailerlite: The Mailerlite platform is super easy to navigate and offers a variety of basic features including three editors (drag-and-drop, rich-text, custom HTML) and automated workflows. With all of these features and customizations at a reasonable price, it’s a great affordable option.
You can import your segments into Facebook’s Custom Audiences and launch targeted campaigns to deliver by time zone, interest groups, and custom copy personalization.
MailerLite enables you to incorporate custom branding and custom domains into all email campaigns and templates. You can even create a custom sign-up form, which is quite unique. You can customize these sign-up forms for their clients in adherence to any company’s brand standards.
Plus, you can integrate the platform into your clients’ tech stack (if you’re an agency) using MailerLite’s API. This enables agencies to provide their clients with a fully-functional email marketing platform built to execute branded email campaigns.
Mailerlite Standout Features and Integrations
Features include custom embedded forms, adding logo/branding to login screen, custom domains, white label landing page domains, custom favicon, custom subdomain for account access, white-label reporting, and analytics with specific branding applied.
Integrations include helpful tools like BigCommerce, Canva, ClickFunnels, Drupal, Facebook, Google Analytics, Magento, OptinMonster, Salesforce, Shopify, Stripe, Sumo, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- Beautiful custom landing pages and forms
- Simple subscriber management
Cons:
- Limited content personalization options
- Limited event-based automation triggers
Braze enables you to get personalized with your approach to email marketing and carry the conversation with your customer across platforms.
Why I picked Braze: With Braze, you can take advantage of targeted segmentation (by demographic, geographic, and behavioral data) and intelligent timing that tells you when to send your campaign.
Plus, you can add contextual content within a campaign making it more interactive. This means you can add quizzes or surveys that are directly embedded in the email you send, and then track the results in your CRM.
This level of personalization is perfect for enterprise clients with long sales cycles.
Braze also allows you to upload your fonts, customize the email sender, and connect to API endpoints. This enables you to fully integrate Braze into your tech stack without any data getting lost or not integrated into your CRM.
Braze Standout Features and Integrations
Features include custom reports, custom templates, custom domains, custom email preheaders, custom landing pages, multiple channel support, campaign performance analytic tracking, customer journey mapping, and dedicated account manager support.
Integrations include Airship, Amplitude, AppsFlyer, Branch, Button, Criteo, Iterable, Kochava, Looker, mParticle, Optimizely, Segment, SendGrid, Slack, Snowflake, Tealium, Twilio, Urban Airship, WebEngage, and Zendesk.
Pros and cons
Pros:
- Full-service CRM and email platform
- Intelligent Channel optimization coaches you through optimization
Cons:
- Many features lead to unnecessary complexity
- Very pricey and major investment
HubSpot is a full-service marketing solution that provides a variety of white label email marketing capabilities.
Why I picked HubSpot: The core of HubSpot’s offering is centralized around personalization, which greatly helps B2B businesses focus on growing their brand. You can white-label HubSpot’s entire product by removing the HubSpot brand and replacing it with their own (or even their client’s logo). The brand is then carried through all aspects of the platform — the interface, email campaigns, notifications, and even reports.
Through automated white label email campaigns with personalized messaging, you can nudge prospects closer to conversion. This includes nurturing a lead through the purchasing process until they are ready to buy. This is especially useful for B2B businesses who have a long sales process.
HubSpot Standout Features and Integrations
Features include removing HubSpot’s brand from emails, adding customized branding to all aspects of the platform (interface, campaigns, notifications, reports), white label partner dashboard, mobile-optimized campaigns, personalized content blocks, A/B testing, technical support for white label partners, and customizable reports/dashboards.
Integrations include analytical tools like Google Analytics. It also integrates with workflow and marketing tools like Asana, Calendly, Drift, Salesforce, Shopify, and Zapier. HubSpot also integrates with Eventbrite, Facebook, and Slack.
Pros and cons
Pros:
- Multiple other HubSpot products available to integrate
- Automation and tracking are superior
Cons:
- Focus is more on CRM, less on email functionality
- Pricey compared to other platforms
Mailchimp is a widely-used email marketing software with an intuitive interface and a variety of white label features.
Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully-customizable Mailchimp dashboards for their clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.
Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients.
Also, Mailchimp offers some unique email functionality including “predictive segmentation.” This uses data science to guide builders in creating the perfect campaign.
Mailchimp Standout Features and Integrations
Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.
Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- Valuable white-label dashboards to provide to clients
- Customizable performance and competitive reporting
Cons:
- No white label features in free plan
- Cost scales as business scales
Constant Contact is an excellent white label email marketing software for beginners.
Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.
Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.
Constant Contact Standout Features and Integrations
Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform — whether it’s by chat, phone, or video.
Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.
Pros and cons
Pros:
- Basic software with essential functions easily located
- Sub-account functionality
Cons:
- Need to pay to remove Constant Contact branding
- Price scales with list size
Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.
Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.
Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.
Mailjet Standout Features and Integrations
Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.
In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.
Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.
Pros and cons
Pros:
- Team-friendly, real-time collaboration tool
- Sub-account creation for multiple brands
Cons:
- Not a lot of integrations
- Limited number of emails with plans
Brevo offers users an easy-to-use drag-and-drop email builder that doesn’t lag and has exactly what you need to build a beautiful white label campaign.
Why I picked Brevo: As someone who sends a lot of email campaigns, I thought Brevo’s drag-and-drop builder was intuitive and quick-to-use. I could create multiple campaigns in minutes due to the simplicity of the builder. It was almost fun to use, since everything fit together so nicely, and the interface has warm colors.
I quickly discovered that by using Brevo’s template library, users can build an email campaign in a few clicks.
Brevo enables those white labeling the platform to customize the emails, remove Brevo branding, and create custom domains. In addition, users can add their branding to custom reports.
Brevo Standout Features and Integrations
Features include contact management, custom domain, branded email templates, white label dashboard, API branding, custom SMTP, private IP address, custom reports, GDPR compliance, multiple user accounts, and SMS marketing add-on.
Plus, Brevo offers advanced functions including dynamic custom content blogs, unlimited lists and contacts, A/B testing, and machine learning-powered send-time optimization.
One feature that particularly stood out to me was the ability to customize the Brevo login page. This can connect the overarching experience for the client to your company’s brand.
Integrations include BigCommerce, Drupal, Facebook, Google Analytics, Magento, Salesforce, Shopify, Slack, SMSBump, WooCommerce, WordPress, Zapier.
Pros and cons
Pros:
- Easy to use for beginners
- Machine learning powered send-time optimization
Cons:
- Can't toggle between sub-accounts
- Not much many advanced features
ActiveCampaign’s integration partners and white labeling capabilities distinguish the platform from others.
Why I picked ActiveCampaign: ActiveCampaign offers “per-account” white labeling. This means you can keep your global settings while still adjusting the branding of a single account, which fits perfectly for agencies managing multiple accounts.
Agencies using ActiveCampaign can also design and build custom campaign templates that can be uploaded to their clients’ accounts.
Another unique function is the single-sign-on capability which enables agencies to connect the API to their agency’s site. This allows the agency to have its clients log into their ActiveCampaign account through the agency’s website.
ActiveCampaign Standout Features and Integrations
Features that help ActiveCampaign stand out are white labeling capabilities for all enterprise accounts including custom domains, logo rebranding, HTML/CSS rebranding, and the ability to remove all ActiveCampaign references in one click.
Integrations include analytics tools, social media platforms, and workflow tools like BigCommerce, Calendly, Facebook Lead Ads, Google Analytics, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- Pricing is not based on the number of contacts
- Per-account customization
Cons:
- Emails have less design flexibility
- Too many features can be overwhelming
Moosend is a white label email marketing software that was originally solely focused on enabling businesses to create beautiful, targeted emails.
Why I picked Moosend: Moosend offers basic functionality with its drag-and-drop builder and offers a reasonable price, making it a good option for small businesses.
Moosend lets you segment by behaviors (e.g. email opens, purchases) and automate different email flows (e.g. reminders, onboarding, lead scoring, and offers). Also, you can A/B test content, including videos in the body of the email.
One of Moosend’s unique white label capabilities is how it enables users to create custom email templates and personalize the user interface —both for branding and the layout. This gives small businesses and agencies the ability to make the platform work for both their business and their clients.
Moosend Standout Features and Integrations
Features include trigger-based automated workflows, customizable landing pages, customizable logo and color, multiple domain hosting, A/B testing, API access, a collaborative team mode, and always-on customer support.
Integrations include multiple social media and work management tools including BigCommerce, Drupal, Facebook, Google Analytics, Google Sheets, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, Twitter, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- 40+ free, responsive templates
- Healthy balance of features and customization for beginners
Cons:
- Limited number of integrations
- Hyper-targeting lacks sophistication
BigMailer is an email marketing platform that agencies can use to manage unlimited brands in a dashboard.
Why I picked BigMailer: BigMailer specializes in white labeling since it services agencies. In addition to custom branding for the agency’s clients, BigMailer offers email link tracking and custom unsubscribes. The platform has a built-in brand management dashboard with all assets organized under one roof. Plus, users can easily store and share templates with clients.
BigMailer Standout Features and Integrations
Features include multiple brands in one dashboard, HTML email template import, drag-and-drop editor, email link tracking, custom domain, and custom unsubscribe page.
Integrations include ActiveCampaign, Automizy, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Salesforce, Shopify, WooCommerce, Zapier.
Pros and cons
Pros:
- Multiple clients in one dashboard
- Designed for agencies in mind
Cons:
- Pricing scales as business grows
- Interface is old and not user-friendly
The Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
| Tools | Price | |
|---|---|---|
| MailerLite | From $9/month | Website |
| Braze | Pricing upon request | Website |
| HubSpot | From $45/user/month for the Starter package, with more advanced features available in higher-tier plans. This starting price provides a robust set of tools suitable for many small to medium-sized businesses. (billed annually) | Website |
| MailChimp | From $13/month | Website |
| Constant Contact | From $9.99/month | Website |
| Mailjet | From $15/user/month | Website |
| Brevo | From $15/month | Website |
| ActiveCampaign | From $29/month | Website |
| Moosend | From $7/month | Website |
| BigMailer | From $2/1000 contacts/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareOther White Label Email Marketing Software Options
Here are a few more worthwhile options that didn’t make the best white label email marketing software list:
How I Selected the Best White Label Email Marketing Software
I examined each white label email marketing software on a variety of factors.
Selection Criteria
The main evaluation criteria I used to develop my list of the best white label email marketing software were key features, core functionality, integrations, usability, and price.
Key features and core functionality
There are plenty of standard features that a white label email marketing software should have, including a drag-and-drop editor, a fully-personalizable design, and the capability to send campaigns from multiple domains.
Beyond these features and functions, I also looked for more enhanced ones that positively impacted the way the user could complete basic tasks —whether it was creating a new campaign or toggling between different client accounts.
I examined the user interface and other time-saving functions like template libraries, dynamic content functionality, optimization capabilities, and custom reports.
Integrations
Integrations are essential to connect your white label email marketing software to other parts of your tech stack.
Rather than asking your client for logins to all of their accounts, you can use built-in integrations to connect the white label email marketing software to ecommerce platforms, CRMs, and reporting dashboards.
White label email marketing software that offers many different integrations will save you time and paint a cohesive picture of your email marketing performance.
Usability
How easy is the platform to use? That's the main question I eagerly looked to answer. I tested out the functions and reviewed the support that the software provided.
Although tutorials and product demos are nice, the software needs to be intuitive and easy to grasp after exploring a bit.
Price
For a small company or solo entrepreneur, I’d expect to pay between $49-$99/month for a basic editor, fully-customizable design, and the ability to send to 2,000+ contacts.
For an agency or mid-sized business, I’d expect to pay between $100-$499/month for more advanced features like send-time optimization, the ability to toggle between multiple clients, a template library, and A/B testing.
Jump down to the Frequently Asked Questions section or browse the detailed summaries of each white label email marketing software to learn more about my findings.
People Also Ask
Here’s a couple more questions you may have about white label email marketing software.
What is white label email marketing?
Why do businesses use white label email marketing?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
The Takeaway
There are many good white label email marketing software options in the market. Selecting the right one can be tough, but if you know your specific needs and use case, it can be very fulfilling to find the right one.
I hope this list provides a foundation to help you understand which platform fits your needs. Many of the platforms offer a free trial, so you should definitely take a test drive with one of them to see if it’s right for you.
With one of these tools, you’ll be on your way to launching your first white label email marketing campaign in no time.
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