Best White Label Email Marketing Software Shortlist
Here’s a shortlist of white label email marketing software tools I found to be the best for creating email communication campaigns:
- Constant Contact - Best for beginners
- Hubspot - Best for B2B businesses
- ActiveCampaign - Best for agencies
- Klaviyo - Best for ecommerce
- Moosend - Best for small businesses
- Mailerlite - Best for affordability
- Mailchimp - Best for advanced client analytics
- Braze - Best for enterprise companies
- Brevo (formerly Sendinblue) - Best for drag-and-drop building
- Unlayer - Best for template building
- Mailjet - Best for team collaboration
- BigMailer - Best for mid-sized agencies
What is White Label Email Marketing Software?
White label email marketing software is a platform that you can use to send mass emails to your audience under your own brand.
Although the emails are designed and built in the third-party software, they are presented as your own (or your clients’ if you have an agency).
Many businesses seek white label email marketing software if they are managing multiple brands, work with clients, or need to toggle between different business properties.
White label email marketing software enables you to do that while retaining a distinct look and feel for all your mass email communication campaigns.
Overview of the 12 Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
1. Constant Contact - Best for beginners
Constant Contact is an excellent white label email marketing software for beginners.
Why I picked Constant Contact
Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.
Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.
Constant Contact Standout Features and Integrations
Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform — whether it’s by chat, phone, or video.
Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.
Pricing
From $9/user/month
Free Trial
60-Day Free Trial
Pros:
- Sub-account functionality
- Basic software with essential functions easily located
Cons:
- Price scales with list size
- Need to pay to remove Constant Contact branding
2. HubSpot - Best for B2B businesses
HubSpot is a full-service marketing solution that provides a variety of white label email marketing capabilities.
Why I picked HubSpot
The core of HubSpot’s offering is centralized around personalization, which greatly helps B2B businesses focus on growing their brand. You can white-label HubSpot’s entire product by removing the HubSpot brand and replacing it with their own (or even their client’s logo). The brand is then carried through all aspects of the platform — the interface, email campaigns, notifications, and even reports.
Through automated white label email campaigns with personalized messaging, you can nudge prospects closer to conversion. This includes nurturing a lead through the purchasing process until they are ready to buy. This is especially useful for B2B businesses who have a long sales process.
HubSpot Standout Features and Integrations
Features include removing HubSpot’s brand from emails, adding customized branding to all aspects of the platform (interface, campaigns, notifications, reports), white label partner dashboard, mobile-optimized campaigns, personalized content blocks, A/B testing, technical support for white label partners, and customizable reports/dashboards.
Integrations include analytical tools like Google Analytics. It also integrates with workflow and marketing tools like Asana, Calendly, Drift, Salesforce, Shopify, and Zapier. HubSpot also integrates with Eventbrite, Facebook, and Slack.
Pricing
From $800/user/month
Free Trial
14-day free trial
Pros
- Automation and tracking are superior
- Multiple other HubSpot products available to integrate
Cons
- Pricey compared to other platforms
- Focus is more on CRM, less on email functionality
3. ActiveCampaign - Best for agencies
ActiveCampaign’s integration partners and white labeling capabilities distinguish the platform from others.
Why I picked ActiveCampaign
ActiveCampaign offers “per-account” white labeling. This means you can keep your global settings while still adjusting the branding of a single account, which fits perfectly for agencies managing multiple accounts.
Agencies using ActiveCampaign can also design and build custom campaign templates that can be uploaded to their clients’ accounts.
Another unique function is the single-sign-on capability which enables agencies to connect the API to their agency’s site. This allows the agency to have its clients log into their ActiveCampaign account through the agency’s website.
ActiveCampaign Standout Features and Integrations
Features that help ActiveCampaign stand out are white labeling capabilities for all enterprise accounts including custom domains, logo rebranding, HTML/CSS rebranding, and the ability to remove all ActiveCampaign references in one click.
Integrations include analytics tools, social media platforms, and workflow tools like BigCommerce, Calendly, Facebook Lead Ads, Google Analytics, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, WooCommerce, WordPress, and Zapier.
Pricing
Enterprise pricing upon request
Free Trial
14-day free trial
Pros
- Per-account customization
- Pricing is not based on the number of contacts
Cons
- Too many features can be overwhelming
- Emails have less design flexibility
4. Klaviyo - Best for ecommerce
Klavyio One’s new enterprise customer experience platform enables you to create white label emails for your customers at every touchpoint including the onboarding phase, cart abandonments, and repeat purchases.
Why I picked Klaviyo
Klaviyo One’s core functionality that sets it apart from other tools is its segmentation feature. Users can get granular to target based on location, discounts, products viewed, purchase history, and engagement.
Klaviyo offers a white label program that users can apply to by contacting their sales team. You’ll be able to customize the user interface, email templates, and notifications with your branding. Plus, you can set up pricing and billing structures for clients.
Also, since Klaviyo charges a wholesale price to white label partners, you can upsell your services to make sure you profit off your work.
Klaviyo Standout Features and Integrations
Features include email templates, branded sign up forms, customized email footers, customized reporting/analytics, customized notification, API access, and targeted segmentation based on behavior. Klaviyo provides its partners in the white label program with online training, continuous support, sales coaching, onboarding resources, and account management.
Integrations include tools like Acuity Scheduling, Facebook Custom Audiences, Google Analytics, HubSpot, Justuno, Magento, Salesforce, Shopify, SMSBump, Smile.io, Stripe, Sumo, WooCommerce, and Zapier.
Pricing
From $45/user/month
Free Trial
60-day free trial
Pros
- Variety of beautiful email templates
- 300+ pre-built integrations
Cons
- No send-time optimization
- Drag-and-drop editor is clunky
5. Moosend - Best for small businesses
Moosend is a white label email marketing software that was originally solely focused on enabling businesses to create beautiful, targeted emails.
Why I picked Moosend
Moosend offers basic functionality with its drag-and-drop builder and offers a reasonable price, making it a good option for small businesses.
Moosend lets you segment by behaviors (e.g. email opens, purchases) and automate different email flows (e.g. reminders, onboarding, lead scoring, and offers). Also, you can A/B test content, including videos in the body of the email.
One of Moosend’s unique white label capabilities is how it enables users to create custom email templates and personalize the user interface —both for branding and the layout. This gives small businesses and agencies the ability to make the platform work for both their business and their clients.
Moosend Standout Features and Integrations
Features include trigger-based automated workflows, customizable landing pages, customizable logo and color, multiple domain hosting, A/B testing, API access, a collaborative team mode, and always-on customer support.
Integrations include multiple social media and work management tools including BigCommerce, Drupal, Facebook, Google Analytics, Google Sheets, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, Twitter, WooCommerce, WordPress, and Zapier.
Pricing
Enterprise pricing upon request
Free Trial
30-day free trial
Pros
- Healthy balance of features and customization for beginners
- 40+ free, responsive templates
Cons
- Hyper-targeting lacks sophistication
- Limited number of integrations
6. MailerLite - Best for affordability
MailerLite is a simple-to-use white label email marketing software with just enough features and functionality for entrepreneurs and early-stage companies on a budget.
Why I picked Mailerlite
The Mailerlite platform is super easy to navigate and offers a variety of basic features including three editors (drag-and-drop, rich-text, custom HTML) and automated workflows. With all of these features and customizations at a reasonable price, it’s a great affordable option.
You can import your segments into Facebook’s Custom Audiences and launch targeted campaigns to deliver by time zone, interest groups, and custom copy personalization.
MailerLite enables you to incorporate custom branding and custom domains into all email campaigns and templates. You can even create a custom sign-up form, which is quite unique. You can customize these sign-up forms for their clients in adherence to any company’s brand standards.
Plus, you can integrate the platform into your clients’ tech stack (if you’re an agency) using MailerLite’s API. This enables agencies to provide their clients with a fully-functional email marketing platform built to execute branded email campaigns.
Mailerlite Standout Features and Integrations
Features include custom embedded forms, adding logo/branding to login screen, custom domains, white label landing page domains, custom favicon, custom subdomain for account access, white-label reporting, and analytics with specific branding applied.
Integrations include helpful tools like BigCommerce, Canva, ClickFunnels, Drupal, Facebook, Google Analytics, Magento, OptinMonster, Salesforce, Shopify, Stripe, Sumo, WooCommerce, WordPress, and Zapier.
Pricing
From $10/user/month
Free Trial
30-day free trial
Pros
- Simple subscriber management
- Beautiful custom landing pages and forms
Cons
- Limited event-based automation triggers
- Limited content personalization options
7. Mailchimp - Best for advanced client analytics
Mailchimp is a widely-used email marketing software with an intuitive interface and a variety of white label features.
Why I picked Mailchimp
With Mailchimp, you can integrate with AgencyAnalytics to create fully-customizable Mailchimp dashboards for their clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.
Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients.
Also, Mailchimp offers some unique email functionality including “predictive segmentation.” This uses data science to guide builders in creating the perfect campaign.
Mailchimp Standout Features and Integrations
Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.
Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.
Pricing
From $13/user/month
Free Trial
30-day free trial
Pros
- Customizable performance and competitive reporting
- Valuable white-label dashboards to provide to clients
Cons
- Cost scales as business scales
- No white label features in free plan
8. Braze - Best for enterprise companies
Braze enables you to get personalized with your approach to email marketing and carry the conversation with your customer across platforms.
Why I picked Braze
With Braze, you can take advantage of targeted segmentation (by demographic, geographic, and behavioral data) and intelligent timing that tells you when to send your campaign.
Plus, you can add contextual content within a campaign making it more interactive. This means you can add quizzes or surveys that are directly embedded in the email you send, and then track the results in your CRM.
This level of personalization is perfect for enterprise clients with long sales cycles.
Braze also allows you to upload your fonts, customize the email sender, and connect to API endpoints. This enables you to fully integrate Braze into your tech stack without any data getting lost or not integrated into your CRM.
Braze Standout Features and Integrations
Features include custom reports, custom templates, custom domains, custom email preheaders, custom landing pages, multiple channel support, campaign performance analytic tracking, customer journey mapping, and dedicated account manager support.
Integrations include Airship, Amplitude, AppsFlyer, Branch, Button, Criteo, Iterable, Kochava, Looker, mParticle, Optimizely, Segment, SendGrid, Slack, Snowflake, Tealium, Twilio, Urban Airship, WebEngage, and Zendesk.
Pricing
Pricing upon request
Free Trial
Free demo available
Pros
- Intelligent Channel optimization coaches you through optimization
- Full-service CRM and email platform
Cons
- Very pricey and major investment
- Many features lead to unnecessary complexity
9. Brevo (formerly Sendinblue) - Best for drag-and-drop building
Brevo offers users an easy-to-use drag-and-drop email builder that doesn’t lag and has exactly what you need to build a beautiful white label campaign.
Why I picked Brevo
As someone who sends a lot of email campaigns, I thought Brevo’s drag-and-drop builder was intuitive and quick-to-use. I could create multiple campaigns in minutes due to the simplicity of the builder. It was almost fun to use, since everything fit together so nicely, and the interface has warm colors.
I quickly discovered that by using Brevo’s template library, users can build an email campaign in a few clicks.
Brevo enables those white labeling the platform to customize the emails, remove Brevo branding, and create custom domains. In addition, users can add their branding to custom reports.
Brevo Standout Features and Integrations
Features include contact management, custom domain, branded email templates, white label dashboard, API branding, custom SMTP, private IP address, custom reports, GDPR compliance, multiple user accounts, and SMS marketing add-on.
Plus, Brevo offers advanced functions including dynamic custom content blogs, unlimited lists and contacts, A/B testing, and machine learning-powered send-time optimization.
One feature that particularly stood out to me was the ability to customize the Brevo login page. This can connect the overarching experience for the client to your company’s brand.
Integrations include BigCommerce, Drupal, Facebook, Google Analytics, Magento, Salesforce, Shopify, Slack, SMSBump, WooCommerce, WordPress, Zapier.
Pricing
From $25/user/mo
Free Trial
Free demo available
Pros
- Machine learning powered send-time optimization
- Easy to use for beginners
Cons
- Not much many advanced features
- Can't toggle between sub-accounts
10. Unlayer - Best for template building
If you’re trying to design custom templates from scratch and the pre-built ones aren’t doing it for you, take a look at Unlayer.
Why I picked Unlayer
Unlike most others listed, Unlayer is a template or custom email builder, and not a full email service provider (ESP).
You can design emails in Unlayer and import them into their email marketing software of choice.
Users can white label the platform by creating custom emails without the Unlayer branding and even re-designing the drag-and-drop editor to showcase their brand.
Unlayer Standout Features and Integrations
Features include template library, customizable drag-and-drop editor, image hosting, analytics tracker, mobile responsive design, multi-user account access, and HTML editor (providing full customization capabilities).
Unlayer also has features like team collaboration, templates that work on nearly any platform, smart design tools to lock images and guide users, and a drag-and-drop editor.
Integrations include ActiveCampaign, Campaign Monitor, HubSpot, Klaviyo, Mailchimp, Pipedrive, Salesforce, Shopify, WooCommerce, WordPress.
Pricing
From $15/user/mo
Free Trial
14-day free trial
Pros
- Quick email builder
- Wide template library
Cons
- No email sending capability
- Upgrade required for full customization
11. Mailjet - Best for team collaboration
Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.
Why I picked Mailjet
The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.
Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.
Mailjet Standout Features and Integrations
Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.
In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.
Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.
Pricing
From $15/user/mo
Free Trial
Freemium version available
Pros
- Sub-account creation for multiple brands
- Team-friendly, real-time collaboration tool
Cons
- Limited number of emails with plans
- Not a lot of integrations
12. BigMailer - Best for mid-sized agencies
BigMailer is an email marketing platform that agencies can use to manage unlimited brands in a dashboard.
Why I picked BigMailer
BigMailer specializes in white labeling since it services agencies.
In addition to custom branding for the agency’s clients, BigMailer offers email link tracking and custom unsubscribes.
The platform has a built-in brand management dashboard with all assets organized under one roof.
Plus, users can easily store and share templates with clients.
BigMailer Standout Features and Integrations
Features include multiple brands in one dashboard, HTML email template import, drag-and-drop editor, email link tracking, custom domain, and custom unsubscribe page.
Integrations include ActiveCampaign, Automizy, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Salesforce, Shopify, WooCommerce, Zapier.
Pricing
From $2/1000 contacts/month
Free Trial
Freemium version available
Pros
- Designed for agencies in mind
- Multiple clients in one dashboard
Cons
- Interface is old and not user-friendly
- Pricing scales as business grows
Other White Label Email Marketing Software Options
Here are a few more worthwhile options that didn’t make the best white label email marketing software list:
- MailMunch - Best for lead nurturing
- SendGrid - Best for transactional emails
- Ongage - Best for data-driven individuals
- Firedrum - Best for contact list management
How I Selected the Best White Label Email Marketing Software
I examined each white label email marketing software on a variety of factors.
Selection Criteria
The main evaluation criteria I used to develop my list of the best white label email marketing software were key features, core functionality, integrations, usability, and price.
Key features and core functionality
There are plenty of standard features that a white label email marketing software should have, including a drag-and-drop editor, a fully-personalizable design, and the capability to send campaigns from multiple domains.
Beyond these features and functions, I also looked for more enhanced ones that positively impacted the way the user could complete basic tasks —whether it was creating a new campaign or toggling between different client accounts.
I examined the user interface and other time-saving functions like template libraries, dynamic content functionality, optimization capabilities, and custom reports.
Integrations
Integrations are essential to connect your white label email marketing software to other parts of your tech stack.
Rather than asking your client for logins to all of their accounts, you can use built-in integrations to connect the white label email marketing software to ecommerce platforms, CRMs, and reporting dashboards.
White label email marketing software that offers many different integrations will save you time and paint a cohesive picture of your email marketing performance.
Usability
How easy is the platform to use? That's the main question I eagerly looked to answer. I tested out the functions and reviewed the support that the software provided.
Although tutorials and product demos are nice, the software needs to be intuitive and easy to grasp after exploring a bit.
Price
For a small company or solo entrepreneur, I’d expect to pay between $49-$99/month for a basic editor, fully-customizable design, and the ability to send to 2,000+ contacts.
For an agency or mid-sized business, I’d expect to pay between $100-$499/month for more advanced features like send-time optimization, the ability to toggle between multiple clients, a template library, and A/B testing.
Jump down to the Frequently Asked Questions section or browse the detailed summaries of each white label email marketing software to learn more about my findings.
People Also Ask
Here’s a couple more questions you may have about white label email marketing software.
What is white label email marketing?
Why do businesses use white label email marketing?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
The Takeaway
There are many good white label email marketing software options in the market. Selecting the right one can be tough, but if you know your specific needs and use case, it can be very fulfilling to find the right one.
I hope this list provides a foundation to help you understand which platform fits your needs. Many of the platforms offer a free trial, so you should definitely take a test drive with one of them to see if it’s right for you.
With one of these tools, you’ll be on your way to launching your first white label email marketing campaign in no time.
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