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10 Best White Label Email Marketing Software Shortlist

Here's my pick of the 10 best software from the 16 tools reviewed.

There are so many different white label email marketing software solutions that making a shortlist of the best can be tricky. You want a comprehensive platform for creating, sending, and tracking email campaigns, but without the branding of the software provider. I've got you covered! In this post, I share from my personal experience using many different white label email marketing tools, and share my picks of the best white label email marketing software overall.

What is White Label Email Marketing Software?

White label email marketing software is a customizable platform that allows businesses, particularly marketing agencies, to offer email marketing services under their own brand. The purpose is to provide all the necessary tools for creating, managing, and tracking email campaigns, but it can be rebranded to appear as the agency's own product. It includes features like email design, list management, automation, and analytics, but without the original software provider's branding.

Overview Of The 10 Best White Label Email Marketing Software

Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.

Best for affordability

  • Free plan available
  • From $9/month
Visit Website
Rating: 4.6/5

MailerLite is a simple-to-use white label email marketing software with just enough features and functionality for entrepreneurs and early-stage companies on a budget.

Why I picked Mailerlite: The Mailerlite platform is super easy to navigate and offers a variety of basic features including three editors (drag-and-drop, rich-text, custom HTML) and automated workflows. With all of these features and customizations at a reasonable price, it’s a great affordable option.

You can import your segments into Facebook’s Custom Audiences and launch targeted campaigns to deliver by time zone, interest groups, and custom copy personalization.

MailerLite enables you to incorporate ‌custom branding and custom domains into all email campaigns and templates. You can even create a custom sign-up form, which is quite unique. You can customize these sign-up forms for their clients in adherence to any company’s brand standards.

Plus, you can integrate the platform into your clients’ tech stack (if you’re an agency) using MailerLite’s API. This enables agencies to provide their clients with a fully-functional email marketing platform built to execute branded email campaigns.

Mailerlite Standout Features and Integrations

Features include custom embedded forms, adding logo/branding to login screen, custom domains, white label landing page domains, custom favicon, custom subdomain for account access, white-label reporting, and analytics with specific branding applied.

Integrations include helpful tools like BigCommerce, Canva, ClickFunnels, Drupal, Facebook, Google Analytics, Magento, OptinMonster, Salesforce, Shopify, Stripe, Sumo, WooCommerce, WordPress, and Zapier.

Pros and cons

Pros:

  • Beautiful custom landing pages and forms
  • Simple subscriber management

Cons:

  • Limited content personalization options
  • Limited event-based automation triggers

Best for enterprise companies

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Braze enables you to get personalized with your approach to email marketing and carry the conversation with your customer across platforms.

Why I picked Braze: With Braze, you can take advantage of targeted segmentation (by demographic, geographic, and behavioral data) and intelligent timing that tells you when to send your campaign.

Plus, you can add contextual content within a campaign making it more interactive. This means you can add quizzes or surveys that are directly embedded in the email you send, and then track the results in your CRM.

This level of personalization is perfect for enterprise clients with long sales cycles.

Braze also allows you to upload your fonts, customize the email sender, and connect to API endpoints. This enables you to fully integrate Braze into your tech stack without any data getting lost or not integrated into your CRM.

Braze Standout Features and Integrations

Features include custom reports, custom templates, custom domains, custom email preheaders, custom landing pages, multiple channel support, campaign performance analytic tracking, customer journey mapping, and dedicated account manager support.

Integrations include Airship, Amplitude, AppsFlyer, Branch, Button, Criteo, Iterable, Kochava, Looker, mParticle, Optimizely, Segment, SendGrid, Slack, Snowflake, Tealium, Twilio, Urban Airship, WebEngage, and Zendesk.

Pros and cons

Pros:

  • Full-service CRM and email platform
  • Intelligent Channel optimization coaches you through optimization

Cons:

  • Many features lead to unnecessary complexity
  • Very pricey and major investment

Best for B2B businesses

  • 14-day free trial + free plan available
  • From $45/month
Visit Website
Rating: 4.4/5

HubSpot is a full-service marketing solution that provides a variety of white label email marketing capabilities.

Why I picked HubSpot: The core of HubSpot’s offering is centralized around personalization, which greatly helps B2B businesses focus on growing their brand. You can white-label HubSpot’s entire product by removing the HubSpot brand and replacing it with their own (or even their client’s logo). The brand is then carried through all aspects of the platform‌ — the interface, email campaigns, notifications, and even reports.

Through automated white label email campaigns with personalized messaging, you can nudge prospects closer to conversion. This includes nurturing a lead through the purchasing process until they are ready to buy. This is especially useful for B2B businesses who have a long sales process.

HubSpot Standout Features and Integrations

Features include removing HubSpot’s brand from emails, adding customized branding to all aspects of the platform (interface, campaigns, notifications, reports), white label partner dashboard, mobile-optimized campaigns, personalized content blocks, A/B testing, technical support for white label partners, and customizable reports/dashboards.

Integrations include analytical tools like Google Analytics. It also integrates with workflow and marketing tools like Asana, Calendly, Drift, Salesforce, Shopify, and Zapier. HubSpot also integrates with Eventbrite, Facebook, and Slack.

Pros and cons

Pros:

  • Multiple other HubSpot products available to integrate
  • Automation and tracking are superior

Cons:

  • Focus is more on CRM, less on email functionality
  • Pricey compared to other platforms

Best for advanced client analytics

  • 30-day free trial + free plan available
  • From $13/month
Visit Website
Rating: 4.3/5

Mailchimp is a widely-used email marketing software with an intuitive interface and a variety of white label features.

Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully-customizable Mailchimp dashboards for their clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.

Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients.

Also, Mailchimp offers some unique email functionality including “predictive segmentation.” This uses data science to guide builders in creating the perfect campaign.

Mailchimp Standout Features and Integrations

Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.

Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.

Pros and cons

Pros:

  • Valuable white-label dashboards to provide to clients
  • Customizable performance and competitive reporting

Cons:

  • No white label features in free plan
  • Cost scales as business scales

Best for beginners

  • 60-day free trial
  • From $9.99/month
Visit Website
Rating: 4/5

Constant Contact is an excellent white label email marketing software for beginners.

Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.

Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.

Constant Contact Standout Features and Integrations

Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform‌ — ‌whether it’s by chat, phone, or video.

Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.

Pros and cons

Pros:

  • Basic software with essential functions easily located
  • Sub-account functionality

Cons:

  • Need to pay to remove Constant Contact branding
  • Price scales with list size

Best for team collaboration

  • Freemium version available
  • From $15/user/month
Visit Website
Rating: 3.9/5

Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.

Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.

Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.

Mailjet Standout Features and Integrations

Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.

In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.

Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.

Pros and cons

Pros:

  • Team-friendly, real-time collaboration tool
  • Sub-account creation for multiple brands

Cons:

  • Not a lot of integrations
  • Limited number of emails with plans

Best for ecommerce

  • Free plan available
  • From $20/month

Klavyio One’s new enterprise customer experience platform enables you to create white label emails for your customers at every touchpoint including the onboarding phase, cart abandonments, and repeat purchases.

Why I picked Klaviyo: Klaviyo One’s core functionality that sets it apart from other tools is its segmentation feature. Users can get granular to target based on location, discounts, products viewed, purchase history, and engagement.

Klaviyo offers a white label program that users can apply to by contacting their sales team. You’ll be able to customize the user interface, email templates, and notifications with your branding. Plus, you can set up pricing and billing structures for clients.

Also, since Klaviyo charges a wholesale price to white label partners, you can upsell your services to make sure you profit off your work.

Klaviyo Standout Features and Integrations

Features include email templates, branded sign up forms, customized email footers, customized reporting/analytics, customized notification, API access, and targeted segmentation based on behavior. Klaviyo provides its partners in the white label program with online training, continuous support, sales coaching, onboarding resources, and account management.

Integrations include tools like Acuity Scheduling, Facebook Custom Audiences, Google Analytics, HubSpot, Justuno, Magento, Salesforce, Shopify, SMSBump, Smile.io, Stripe, Sumo, WooCommerce, and Zapier.

Pros and cons

Pros:

  • 300+ pre-built integrations
  • Variety of beautiful email templates

Cons:

  • Drag-and-drop editor is clunky
  • No send-time optimization

Best for mid-sized agencies

  • Freemium version available
  • From $2/1000 contacts/month

BigMailer is an email marketing platform that agencies can use to manage unlimited brands in a dashboard.

Why I picked BigMailer: BigMailer specializes in white labeling since it services agencies. In addition to custom branding for the agency’s clients, BigMailer offers email link tracking and custom unsubscribes. The platform has a built-in brand management dashboard with all assets organized under one roof. Plus, users can easily store and share templates with clients.

BigMailer Standout Features and Integrations

Features include multiple brands in one dashboard, HTML email template import, drag-and-drop editor, email link tracking, custom domain, and custom unsubscribe page.

Integrations include ActiveCampaign, Automizy, Campaign Monitor, Constant Contact, HubSpot, Mailchimp, Salesforce, Shopify, WooCommerce, Zapier.

Pros and cons

Pros:

  • Multiple clients in one dashboard
  • Designed for agencies in mind

Cons:

  • Pricing scales as business grows
  • Interface is old and not user-friendly

Best for agencies

  • Trial accounts, while limited, allow testing of most platform features
  • From $29/month

ActiveCampaign’s integration partners and white labeling capabilities distinguish the platform from others.

Why I picked ActiveCampaign: ActiveCampaign offers “per-account” white labeling. This means you can keep your global settings while still adjusting the branding of a single account, which fits perfectly for agencies managing multiple accounts.

Agencies using ActiveCampaign can also design and build custom campaign templates that can be uploaded to their clients’ accounts.

Another unique function is the single-sign-on capability which enables agencies to connect the API to their agency’s site. This allows the agency to have its clients log into their ActiveCampaign account through the agency’s website.

ActiveCampaign Standout Features and Integrations

Features that help ActiveCampaign stand out are white labeling capabilities for all enterprise accounts including custom domains, logo rebranding, HTML/CSS rebranding, and the ability to remove all ActiveCampaign references in one click.

Integrations include analytics tools, social media platforms, and workflow tools like BigCommerce, Calendly, Facebook Lead Ads, Google Analytics, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, WooCommerce, WordPress, and Zapier.

Pros and cons

Pros:

  • Pricing is not based on the number of contacts
  • Per-account customization

Cons:

  • Emails have less design flexibility
  • Too many features can be overwhelming

Best for drag-and-drop building

  • 30-day free trial + free plan available
  • From $15/month

Brevo offers users an easy-to-use drag-and-drop email builder that doesn’t lag and has exactly what you need to build a beautiful white label campaign.

Why I picked Brevo: As someone who sends a lot of email campaigns, I thought Brevo’s drag-and-drop builder was intuitive and quick-to-use. I could create multiple campaigns in minutes due to the simplicity of the builder. It was almost fun to use, since everything fit together so nicely, and the interface has warm colors.

I quickly discovered that by using Brevo’s template library, users can build an email campaign in a few clicks.

Brevo enables those white labeling the platform to customize the emails, remove Brevo branding, and create custom domains. In addition, users can add their branding to custom reports.

Brevo Standout Features and Integrations

Features include contact management, custom domain, branded email templates, white label dashboard, API branding, custom SMTP, private IP address, custom reports, GDPR compliance, multiple user accounts, and SMS marketing add-on.

Plus, Brevo offers advanced functions including dynamic custom content blogs, unlimited lists and contacts, A/B testing, and machine learning-powered send-time optimization.

One feature that particularly stood out to me was the ability to customize the Brevo login page. This can connect the overarching experience for the client to your company’s brand.

Integrations include BigCommerce, Drupal, Facebook, Google Analytics, Magento, Salesforce, Shopify, Slack, SMSBump, WooCommerce, WordPress, Zapier.

Pros and cons

Pros:

  • Easy to use for beginners
  • Machine learning powered send-time optimization

Cons:

  • Can't toggle between sub-accounts
  • Not much many advanced features

The Best White Label Email Marketing Software

Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.

Tools Price
MailerLite From $9/month
Braze Pricing upon request
HubSpot From $45/month
MailChimp From $13/month
Constant Contact From $9.99/month
Mailjet From $15/user/month
Klaviyo From $20/month
BigMailer From $2/1000 contacts/month
ActiveCampaign From $29/month
Brevo From $15/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other White Label Email Marketing Software Options

Here are a few more worthwhile options that didn’t make the best white label email marketing software list:

  1. Moosend

    Best for small businesses

  2. Unlayer

    Best for template building

  3. FireDrum

    Best for contact list management

  4. SendGrid

    Best for transactional emails

  5. Ongage

    Best for data-driven individuals

  6. MailMunch

    Best for lead nurturing

How I Selected the Best White Label Email Marketing Software

I examined each white label email marketing software on a variety of factors.

Selection Criteria

The main evaluation criteria I used to develop my list of the best white label email marketing software were key features, core functionality, integrations, usability, and price.

Key features and core functionality

There are plenty of standard features that a white label email marketing software should have, including a drag-and-drop editor, a fully-personalizable design, and the capability to send campaigns from multiple domains.

Beyond these features and functions, I also looked for more enhanced ones that positively impacted the way the user could complete basic tasks —whether it was creating a new campaign or toggling between different client accounts.

I examined the user interface and other time-saving functions like template libraries, dynamic content functionality, optimization capabilities, and custom reports.

Integrations

Integrations are essential to connect your white label email marketing software to other parts of your tech stack.

Rather than asking your client for logins to all of their accounts, you can use built-in integrations to connect the white label email marketing software to ecommerce platforms, CRMs, and reporting dashboards.

White label email marketing software that offers many different integrations will save you time and paint a cohesive picture of your email marketing performance.

Usability

How easy is the platform to use? That's the main question I eagerly looked to answer. I tested out the functions and reviewed the support that the software provided.

Although tutorials and product demos are nice, the software needs to be intuitive and easy to grasp after exploring a bit.

Price

For a small company or solo entrepreneur, I’d expect to pay between $49-$99/month for a basic editor, fully-customizable design, and the ability to send to 2,000+ contacts.

For an agency or mid-sized business, I’d expect to pay between $100-$499/month for more advanced features like send-time optimization, the ability to toggle between multiple clients, a template library, and A/B testing.

Jump down to the Frequently Asked Questions section or browse the detailed summaries of each white label email marketing software to learn more about my findings.

People Also Ask

Here’s a couple more questions you may have about white label email marketing software.

Other Marketing Software Reviews

Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:

The Takeaway

There are many good white label email marketing software options in the market. Selecting the right one can be tough, but if you know your specific needs and use case, it can be very fulfilling to find the right one.

I hope this list provides a foundation to help you understand which platform fits your needs. Many of the platforms offer a free trial, so you should definitely take a test drive with one of them to see if it’s right for you.

With one of these tools, you’ll be on your way to launching your first white label email marketing campaign in no time.

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By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.