20 Best White Label Email Marketing Software For 2025
10 Best White Label Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
There are so many different white label email marketing software solutions that making a shortlist of the best can be tricky. You want a comprehensive platform for creating, sending, and tracking email campaigns, but without the branding of the software provider.
I've got you covered! In this post, I share from my personal experience using many different white label email marketing tools, and share my picks of the best white label email marketing software overall.
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The Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for agencies and franchises | Free plan available | From $5/5,000 contacts/month | Website | |
| 2 | Best for integrated client management | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 3 | Best for scalability | 30-day free trial + free plan available | From $15/month | Website | |
| 4 | Best template library | Free trial available | From $299/user/month (billed annually) | Website | |
| 5 | Best for beginners | Free demo available | From $12/month (billed annually) | Website | |
| 6 | Best for team collaboration | Freemium version available | From $15/user/month | Website | |
| 7 | Best for automation flows | 14-day free trial | From $12/month (billed annually) | Website | |
| 8 | Best for per-account white labelling | 14-day free trial | From $20/month (billed annually) | Website | |
| 9 | Best for drag-and-drop building | Free plan available | From $8/month (billed annually) | Website | |
| 10 | Best for advanced analytics | 30-day free trial + free plan available | From $13/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Overview Of The 10 Best White Label Email Marketing Software
Here’s a brief description of each white label email marketing software that showcases the tool’s best use case, its noteworthy features, and some pros and cons.
BigMailer.io is an email marketing platform designed for marketing agencies and franchises looking to manage multiple brands or locations. It supports role-based user access, all email campaign types (newsletters, automation, and transactional), landing pages, built-in email validation, and a white-label option.
Why I picked BigMailer: I like its ability to host the platform on your own domain with your branding. This means you can present a seamless experience to your clients, as all references to BigMailer are removed, and your logo is prominently displayed. This feature is particularly beneficial for marketing agencies, franchises, and email consultants who want to maintain brand consistency and professionalism.
Another advantage is BigMailer's flexible template management options, like a drag-and-drop editor, HTML editor, and a library of pre-made templates with free stock image search and hosting. You can offer branded or industry-specific email templates to help your customers grow their businesses.
BigMailer also provides custom access URLs, allowing you to fully integrate the platform into your existing online presence.
BigMailer Standout Features and Integrations
Features include bulk emails, drip campaigns, white-glove onboarding support, live chat support, domain management, brand management, and campaign analytics.
Integrations include SparkLoop, Zapier, Integromat, Pabbly, Zoho, and SureTriggers.
Pros and cons
Pros:
- Unlimited email templates
- Can host on your own domain
- Ability to manage multiple brands from a single dashboard
Cons:
- Not ideal for ecommerce businesses
- Limited native integrations
HubSpot is a comprehensive platform that offers integrated modules for marketing, sales, and customer relationship management. Through its partner program, agencies and other service providers can also access white-labeled content.
Why I picked HubSpot: HubSpot's partner program allows agencies and service providers to access customizable campaign kits.
These kits include promotional content, like landing page copy and email copy, and other customizable resources that enable these businesses to maintain their branding when offering their services while still leveraging HubSpot's tools.
The program also supports partners with access to a dedicated Partner Development Manager, co-marketing opportunities, and a robust CRM platform, ensuring seamless integration and effective client management under the agency's brand.
HubSpot Standout Features and Integrations
Features include lead scoring, content management, SEO tools, customizable dashboards, templates, social media management, workflow automation, and reports and analytics.
Integrations include Slack, Zapier, Microsoft Dynamics, Shopify, Salesforce, Google Analytics, Mailchimp, WordPress, Eventbrite, SurveyMonkey, Zendesk, and hundreds more.
Pros and cons
Pros:
- Easy to use platform with lots of resources
- Automation capabilities
- Good content management features
Cons:
- Initial setup and customization may require significant time
- Partner program can be expensive
Mailgun is an email delivery service that enables businesses to send, receive, and track emails effortlessly. Designed for developers and marketers, it offers a range of tools to manage email communications effectively.
Why I picked Mailgun: The platform offers a range of features that are particularly beneficial for white-label email marketing, including domain and IP address white labeling. This feature allows businesses to send emails that appear as if they are being sent directly from their own domain, enhancing brand identity and improving trust with Internet Service Providers (ISPs).
Mailgun also supports API integration and SMTP services, which are crucial for efficient email management. The platform includes email analytics, segmentation, and routing features, helping users to track and optimize their email campaigns effectively. Additionally, Mailgun focuses on enhancing deliverability with inbox placement improvement and real-time validations, ensuring that emails reach their intended recipients.
The software caters to various industries, offering tailored solutions and support for different email workflows, including scaling operations.
Mailgun Standout Features and Integrations
Features include suppression management, inbound email routing, email validation, email parsing, email logs, email routing, email APIs, SMTP relay, webhooks, email template storage, and versioning.
Integrations include ActiveCampaign, Airtable, Amazon Seller Central, Asana, BigCommerce, Braintree, BugHerd, Bullhorn, Capsule, ClickFunnels, ClinchPad, and Close.
Pros and cons
Pros:
- Offers a free plan
- Detailed insights into email deliveries
- Easy integration and support by different plugins
Cons:
- Limited built-in templates
- Lacks user-friendly features for non-technical users
Keap is a customer relationship management (CRM) system and email marketing platform designed for the needs of small businesses. It combines email tools with sales and marketing automation and contact management.
Why I picked Keap: This software earned its spot on my list because of its extensive email templates and the ability to create your own custom templates. Emails can be set up to reflect your brand identity, and are easily customized to suit various types of communication needs. Users can segment audiences, automate email responses, and track customer interactions to improve performance.
Standout Features and Integrations
Features include automated invoicing and payment processing as well as other marketing and sales automation capabilities, like messaging and appointment scheduling. It also offers dynamic form creation, lead capture, pipeline management, contact management, and sales reporting and supports multi-channel communication.
Integrations include PlusThis, AdEspresso, BigCommerce, AppointmentCare, Bonjoro, Gmail, Jotform, Outlook, ScheduleOnce, WordPress, Wistia, and Zapier. Keap also has an open API for custom integrations.
Pros and cons
Pros:
- Automates marketing and sales processes
- Good campaign management tool
- Comprehensive CRM included
Cons:
- May be pricey for businesses with limited resources
- May not be ideal for companies with complex needs
Constant Contact is an excellent white label email marketing software for beginners.
Why I picked Constant Contact: Constant Contact has a simplified and user-friendly interface that isn’t scary for those just starting out. It originally started as an email marketing platform, so it has all of the basics you’ll need to launch your first campaign — making it perfect for beginners.
Compared with other tools, it has a good deal of integrations with other third-party applications, customizable branding, and support that’s there when you need it.
Constant Contact Standout Features and Integrations
Features that set Constant Contact apart from the competition include sub-accounts for multiple clients, full email and branding customization, automated nurture email flows, behavioral event triggers, targeted segments, personalized copy A/B testing, and custom event tracking. The platform’s drag-and-drop builder is very intuitive, and you’ll be able to see previews of your campaign for how it'll appear on various screens and mobile devices. Additionally, Constant Contact support is on standby, offering multiple ways to learn and deepen your knowledge of the platform — whether it’s by chat, phone, or video.
Integrations include social media platforms like Facebook, Google, Twitter, and LinkedIn. It can also integrate with other tools like Hootsuite, Hubspot, Canva, Microsoft, Salesforce, Shopify, Squarespace, SurveyMonkey, WooCommerce, and Zoho.
Pros and cons
Pros:
- Basic software with essential functions easily located
- Sub-account functionality
Cons:
- Need to pay to remove Constant Contact branding
- Price scales with list size
Mailjet is an email campaign builder that's used by major corporations including DHL, American Express, Microsoft, and Wikipedia.
Why I picked Mailjet: The email builder is easy-to-use and the collaboration function enables multiple people to edit and leave feedback at once —similar to a Google Doc.
Users can make sure there's brand consistency by taking advantage of the “Saved Sections” feature. This contains the logos and stylings that can easily be added to multiple emails.
Mailjet Standout Features and Integrations
Features include branded email headers, customizable templates, API integration, customized IPs, private label reselling, and custom domain options.
In addition to the standard white label capabilities most platforms offer, Mailjet also allows users to fully customize the footers of each email, have a custom subdomain for tracking links, and launch sub-accounts under a parent account.
Integrations include AgileCRM, Asana, Calendly, Constant Contact, Drupal, Eventbrite, Facebook Lead Ads, Google Analytics, Magento, Microsoft Dynamics 365, Salesforce, Shopify, Slack, WordPress, and Zapier.
Pros and cons
Pros:
- Team-friendly, real-time collaboration tool
- Sub-account creation for multiple brands
Cons:
- Not a lot of integrations
- Limited number of emails with plans
Simvoly is an all-in-one platform that allows you to create and manage websites, sales funnels, and online stores. It also offers a white-label email marketing solution, enabling you to provide branded email marketing services to your clients.
Why I picked Simvoly: One reason I chose Simvoly is its automation flow builder. This feature lets your customers create both simple and complex automation sequences for their campaigns, enhancing engagement and efficiency.
Additionally, the platform includes a drag-and-drop email builder, making it easy for users to design responsive emails without any coding knowledge.
Another standout feature is the ability to manage lists and segmentation effectively. Simvoly allows users to organize their subscribers into specific segments, enabling targeted email campaigns that can improve open and conversion rates. This level of customization helps your clients communicate more effectively with their audience.
Simvoly Standout Features and Integrations
Features include a page builder, funnels, messaging, ecommerce, memberships, booking and appointments, surveys, analytics, custom domains, SSL certificates, SEO tools, and blogging capabilities.
Integrations include Zapier, Make, Pabbly, Integrately, SureTriggers, and ApiX-Drive.
Pros and cons
Pros:
- Robust automation flows
- Provides ecommerce capabilities for selling digital products
- Drag-and-drop interface
Cons:
- Paid add-ons based on number of subscribers
- Lacks native third-party integrations
ActiveCampaign’s integration partners and white labeling capabilities distinguish the platform from others.
Why I picked ActiveCampaign: ActiveCampaign offers “per-account” white labeling. This means you can keep your global settings while still adjusting the branding of a single account, which fits perfectly for agencies managing multiple accounts.
Agencies using ActiveCampaign can also design and build custom campaign templates that can be uploaded to their clients’ accounts.
Another unique function is the single-sign-on capability which enables agencies to connect the API to their agency’s site. This allows the agency to have its clients log into their ActiveCampaign account through the agency’s website.
ActiveCampaign Standout Features and Integrations
Features that help ActiveCampaign stand out are white labeling capabilities for all enterprise accounts including custom domains, logo rebranding, HTML/CSS rebranding, and the ability to remove all ActiveCampaign references in one click.
Integrations include analytics tools, social media platforms, and workflow tools like BigCommerce, Calendly, Facebook Lead Ads, Google Analytics, HubSpot, Magento, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, WooCommerce, WordPress, and Zapier.
Pros and cons
Pros:
- Pricing is not based on the number of contacts
- Per-account customization
Cons:
- Emails have less design flexibility
- Too many features can be overwhelming
Brevo offers users an easy-to-use drag-and-drop email builder that doesn’t lag and has exactly what you need to build a beautiful white label campaign.
Why I picked Brevo: As someone who sends a lot of email campaigns, I thought Brevo’s drag-and-drop builder was intuitive and quick-to-use. I could create multiple campaigns in minutes due to the simplicity of the builder. It was almost fun to use, since everything fit together so nicely, and the interface has warm colors.
I quickly discovered that by using Brevo’s template library, users can build an email campaign in a few clicks.
Brevo enables those white labeling the platform to customize the emails, remove Brevo branding, and create custom domains. In addition, users can add their branding to custom reports.
Brevo Standout Features and Integrations
Features include contact management, custom domain, branded email templates, white label dashboard, API branding, custom SMTP, private IP address, custom reports, GDPR compliance, multiple user accounts, and SMS marketing add-on.
Plus, Brevo offers advanced functions including dynamic custom content blogs, unlimited lists and contacts, A/B testing, and machine learning-powered send-time optimization.
One feature that particularly stood out to me was the ability to customize the Brevo login page. This can connect the overarching experience for the client to your company’s brand.
Integrations include BigCommerce, Drupal, Facebook, Google Analytics, Magento, Salesforce, Shopify, Slack, SMSBump, WooCommerce, WordPress, Zapier.
Pros and cons
Pros:
- Easy to use for beginners
- Machine learning powered send-time optimization
Cons:
- Can't toggle between sub-accounts
- Not much many advanced features
Mailchimp is a widely used email marketing software with an intuitive interface and a variety of white-label features.
Why I picked Mailchimp: With Mailchimp, you can integrate with AgencyAnalytics to create fully customizable Mailchimp dashboards for your clients. If you upgrade your plan, you can remove the Mailchimp branding from your emails and dashboards and customize them with your logos and brand instead.
I also like that Mailchimp’s dashboards and reports can relay important performance data like opens, clicks, and conversions to clients. These advanced analytics are essential for tracking campaign performance for clients.
Furthermore, Mailchimp offers unique features including “predictive segmentation.” This uses data science to guide marketers in creating the perfect campaign.
Mailchimp Standout Features and Integrations
Features include analytical tools like performance data reporting, ecommerce tracking, and behavioral targeting. Mailchimp also features a good deal of customization options, including multiple user accounts, custom domains, custom tags, customizable landing pages and dashboards, customizable unsubscribe pages, API access, RSS-to-email, mobile app, pop-up forms, and automated workflows.
Integrations include tools like BigCommerce, Canva, Eventbrite, Facebook, Google Analytics, Hootsuite, Instagram, Magento, Salesforce, Shopify, Stripe, SurveyMonkey, WooCommerce, WordPress, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- Intuitive drag-and-drop email builder
- Good email marketing automation capabilities
- Customizable performance and competitive reporting
Cons:
- Can get expensive with larger audience lists
- No white label features for the free plan
Other White Label Email Marketing Software Options
Here are a few more worthwhile options that didn’t make the best white label email marketing software list:
- Unlayer
Embeddable email builder
- MailMunch
For customizability
- GetResponse
For managing multiple client brands
- Moosend
For small businesses
- Campaigner
For email and SMS
- Braze
For enterprise companies
- FireDrum
For contact list management
- SendGrid
For transactional emails
- Ongage
For data-driven individuals
- Helpmonks
For shared inboxes
White Label Email Marketing Software Selection Criteria
When selecting the best white label email marketing software to include in this list, I considered common buyer needs and pain points like brand customization and client management. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Email campaign creation
- Contact list management
- Analytics and reporting
- Email automation
- Customizable templates
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation
- Multi-language support
- Drag-and-drop editor
- API access for custom integrations
- A/B testing capabilities
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Customizable dashboards
- Mobile accessibility
- Minimal learning curve
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Supportive chatbots
- Webinars for guidance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Response time
- Knowledgeable staff
- Access to a help center
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Free trial availability
- Features offered for price
- Discount options
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- User satisfaction ratings
- Commonly reported issues
- Praise for specific features
- Feedback on customer support
- Frequency of updates and improvements
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How to Choose White Label Email Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your business? Check if it can handle increasing email volumes and additional users without extra costs. |
| Integrations | Does it connect with your existing tools? Ensure compatibility with CRM systems, analytics tools, and other marketing platforms. |
| Customizability | Can you tailor the software to fit your brand? Look for options to customize templates, dashboards, and user interfaces. |
| Ease of use | Is the software user-friendly? Consider the learning curve for your team and if it offers intuitive navigation and interface. |
| Implementation and onboarding | How long will it take to get started? Evaluate the onboarding process, availability of training resources, and support during setup. |
| Cost | Does it fit your budget? Compare pricing plans, hidden fees, and the value provided for the cost. |
| Security safeguards | Are your data and customer information protected? Look for encryption, compliance with data regulations, and regular security updates. |
| Compliance requirements | Does it meet industry standards? Verify adherence to regulations like GDPR if you're working with international clients. |
What is White Label Email Marketing Software?
White label email marketing software is a customizable platform that allows businesses, particularly marketing agencies, to offer email marketing services under their own brand. The purpose is to provide all the necessary tools for creating, managing, and tracking email campaigns, but it can be rebranded to appear as the agency's own product. It includes features like email design, list management, automation, and analytics, but without the original software provider's branding.
Features
When selecting white label email marketing software, keep an eye out for the following key features:
- Customizable templates: Allows you to design and brand emails to match your business's unique style, enhancing brand consistency.
- Analytics and reporting: Provides insights into campaign performance, helping you make data-driven decisions and improve future campaigns.
- Email automation: Enables you to set up automated email sequences, saving time and ensuring timely communication with your audience.
- Contact list management: Helps organize and segment your contacts for targeted email campaigns, increasing engagement rates.
- API access: Allows for custom integrations with other tools, providing flexibility and enhancing workflow efficiency.
- A/B testing: Facilitates testing different email variations to determine the most effective content for your audience.
- Advanced segmentation: Lets you target specific audience segments more accurately, improving personalization and relevance.
- Multi-language support: Enables communication with a global audience, expanding your reach and accommodating diverse customer bases.
- Drag-and-drop editor: Simplifies the email creation process with a user-friendly interface, making it accessible to users of all skill levels.
- Security safeguards: Ensures data protection and compliance with regulations, safeguarding customer information and building trust.
If you're exploring self-hosted email marketing software, these features become even more critical, as they ensure flexibility and control.
Benefits
Implementing white label email marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Brand consistency: Customizable templates ensure your emails align with your brand's look and feel, helping maintain a cohesive brand image.
- Increased efficiency: Email automation and drag-and-drop editors save time and simplify the email creation process, allowing your team to focus on strategy.
- Better targeting: Advanced segmentation and contact list management enable precise audience targeting, which can lead to higher engagement rates.
- Data-driven insights: Analytics and reporting provide valuable insights into campaign performance, helping you make informed decisions and improve results.
- Global reach: Multi-language support allows you to connect with a diverse audience, expanding your market presence.
- Flexibility: API access and custom integrations enhance the software's adaptability, fitting seamlessly into your existing workflows.
- Security assurance: Security safeguards protect customer data, ensuring compliance with regulations and building trust with your audience.
Costs & Pricing
Selecting white label email marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in white label email marketing software solutions:
Plan Comparison Table for White Label Email Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic email templates, limited automation, and basic analytics. |
| Personal Plan | $10-$30/user/month | Customizable templates, standard automation, and detailed analytics. |
| Business Plan | $50-$100/user/month | Advanced segmentation, multi-language support, and API access. |
| Enterprise Plan | $200+/user/month | Full customization, dedicated support, and unlimited integrations. |
White Label Email Marketing Software FAQs
Here are some answers to common questions about white label email marketing software:
What is the difference between white label and regular email marketing software?
White label email marketing software allows you to brand the platform as your own, whereas regular email marketing software carries the provider’s branding. This means you can offer a personalized experience to clients under your brand. If you’re an agency or reseller, this can enhance your brand visibility and provide a seamless experience for your clients.
Can I integrate white label email marketing software with my CRM?
Yes, most white label email marketing software solutions offer CRM integrations. This helps you sync contacts, track customer interactions, and manage relationships more effectively. Ensure the software supports the CRM you use, and check if the integration requires additional setup or API access.
Is white label email marketing software suitable for small businesses?
Yes, white label email marketing software can be suitable for small businesses. It offers scalability, allowing you to start with basic features and expand as your business grows. Look for plans that fit your budget and provide the necessary features to support your marketing efforts.
How do I know if white label email marketing software supports multiple clients?
Look for tools with sub-accounts, client dashboards, and permission control. If account setup feels manual, managing clients will take extra time.
What’s Next:
If you're in the process of researching white label email marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.