20 Best Personalized Email Marketing Software Of 2025
10 Best Personalized Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
There are so many different personalized email marketing software solutions that making a shortlist of the best can be tricky. You want to automate the customization of emails based on user data like past interactions, preferences, and behaviors. I've got you covered! In this post, I share from my personal experience using many different personalized email marketing tools, and share my picks of the best personalized email marketing software overall.
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Best Personalized Email Marketing Software Summary
Here’s a brief description of each personalized email marketing software that showcases each tool’s best use case, their noteworthy features, and some pros and cons. I’ve also included relevant screenshots.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for no-code personalized campaigns | Free plan available | From $11.20/month | Website | |
| 2 | Best for different buyer journey stages | Free plan available | From $45/month | Website | |
| 3 | Best for email marketing automation and streamlined communication | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 4 | Best for small businesses | Free plan available | From $9/month | Website | |
| 5 | Best for ecommerce businesses | 14-day free trial | From $39/month | Website | |
| 6 | Best for sales lead nurturing | 14-day free trial | From $249/user/month (billed annually) | Website | |
| 7 | Best for entrepreneurs | Free plan available | From $12.50/month (billed annually) | Website | |
| 8 | Best for agencies and designers | Free demo available | From $9/month (billed annually) | Website | |
| 9 | Best for nonprofit organizations | Free demo available | From $12/month (billed annually) | Website | |
| 10 | Best all-in-one marketing automation solution | 14-day free trial | From $20/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Personalized Email Marketing Software Reviews
Here’s a brief description of each personalized email marketing software that showcases each tool’s best use case, their noteworthy features, and some pros and cons. I’ve also included relevant screenshots.
Omnisend is a marketing automation platform that specializes in email and SMS automation, tailored for ecommerce businesses. It provides a suite of features including email marketing, SMS messaging, and web push notifications, along with educational resources and a user-friendly interface.
Why I picked Omnisend: The platform provides a suite of features that enable users to create personalized email campaigns quickly and efficiently, without the need for coding or tedious editing. With a library of customizable email templates, drag & drop email builder, and dynamic content blocks specifically for ecommerce, Omnisend facilitates the creation of professional-looking emails that can include product recommendations, unique discount codes, and more.
Standout Features and Integrations:
Features: Omnisend supports campaign targeting based on customer profile data and shopping history, as well as campaign optimization tools like A/B testing and campaign booster to improve open rates and sales. The software also includes comprehensive campaign reports to track performance, sales tracking, and attribution.
Integrations: BigCommerce, WooCommerce, Google Ads, Shopify, Zapier, Gorgias, Typeform, Intercom, Loyalty Lion, MailChimp, and more.
Pros and cons
Pros:
- Robust reporting capabilities
- Multi-channel email marketing
- Customizable no-code templates
Cons:
- Slight learning curve for new users
- May not be suitable for non-ecommerce businesses
Klaviyo is a personalized email marketing software that enables businesses to create tailored customer experiences across multiple channels, including email, SMS, and mobile push. It leverages real-time data and AI-driven insights to enhance digital relationships at scale.
Why I picked Klaviyo: Klaviyo excels as a personalized email marketing software because of its advanced segmentation and automation features. The platform allows businesses to create highly targeted email campaigns based on customer behaviors, preferences, and interactions. With Klaviyo’s flows feature, companies can set up automated email sequences that deliver timely and relevant messages, enhancing customer engagement and driving conversions at any point of the buyer's journey. Additionally, its dynamic content and powerful analytics provide deep insights, enabling continuous optimization of personalized marketing efforts.
Klaviyo Standout Features and Integrations:
Features: Klaviyo offers an A/B testing feature that allows businesses to test different email variants to determine which performs best. Its drag-and-drop email builder makes creating visually appealing and customized emails simple, even for users without technical skills. Additionally, predictive analytics uses machine learning to forecast customer behavior, helping businesses tailor their marketing strategies to individual customer needs.
Integrations: Klaviyo integrates with Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.
Pros and cons
Pros:
- Drag-and-drop workflow automation builder
- Detailed reports and analytics
- Pre-built templates available
Cons:
- Setting up segments can take time
- Can get expensive with more active profiles
Best for email marketing automation and streamlined communication
HubSpot Marketing is a comprehensive CRM integration tool that offers a wide range of features for managing marketing, sales, customer service, and content management. Its unique selling point is its ability to integrate with various software and provide extensive automation capabilities, making it a valuable option for businesses looking to manage their customer relationships and marketing processes effectively.
Why I picked HubSpot Marketing: HubSpot Marketing's unique use case is its marketing automation software, which streamlines activities, increases campaign effectiveness, and nurtures leads with personalized messages and workflows. It offers a comprehensive CRM platform with tools for marketing, sales, content management, and customer service. Additionally, the software's user-friendly interface and extensive documentation make it easy to navigate and utilize for personalized email marketing.
HubSpot Marketing Standout Features and Integrations
Features: HubSpot Marketing offers marketing automation tools such as workflows and bot builders, which allow users to create automated campaigns and manage routine tasks like email marketing and form submissions. Additionally, HubSpot provides tools for multi-channel engagement through SMS and in-product marketing, as well as lead nurturing with email drip campaigns, visual workflow customization, and automated lead scoring and follow-ups.
Integrations: Gmail, Google Calendar, Outlook, Google Ads, Facebook Ads, Zapier, Slack, Zoom, LinkedIn Ads, Stripe, Salesforce, and Mailchimp.
Pros and cons
Pros:
- Behavior-triggered email capabilities
- Advanced segmentation capabilities
- Smart send times based on engagement
Cons:
- Template customization limitations
- Email delivery monitoring limitations
MailerLite is a platform tailored for small businesses seeking simplicity and efficiency. With a clean design, user-friendly content editor, and exceptional customer support, MailerLite is definitely worth checking out.
Why I picked MailerLite: The company’s "Lite" philosophy is amazing. It emphasizes clean, functional design and advanced, user-friendly features. Prioritizing customer success, MailerLite offers 24/7 live support.
Standout Features and Integrations:
Features: MailerLite provides an intuitive drag-and-drop website designer, allows tailored landing page development via template-guided builders, and furnishes integrated marketing instruments, along with newsletter monetization capabilities. Here, the best thing for me is that you can include advertisements or sponsored content within your newsletters, turning email campaigns into a potential source of income.
Integrations: With native integrations to platforms such as BigCommerce, Facebook, Jotform, Shopify, and Stripe, MailerLite refines email marketing, smoothens ecommerce operations, automates form processing, and oversees social media and payments.
Pros and cons
Pros:
- Its top-notch customer service ensures a positive user experience, instilling confidence in users.
- An extended trial period provides users with ample opportunity to explore and understand the platform's capabilities.
- MailerLite offers a generous free plan packed with features, providing substantial value for no cost.
Cons:
- Some users have reported difficulties with embedding email forms and managing hyperlinks on their websites, indicating possible challenges with integration and website management.
- The platform provides a limited selection of landing page templates, potentially restricting customization options.
Fellow entrepreneurs, buckle up and prepare to be dazzled, with an email marketing solution designed specifically for your needs: Drip. This powerful platform concentrates on supporting ecommerce brands by offering email automation and more.
Why I picked Drip: The platform equips ecommerce businesses with essential email automation tools—dynamic segmentation, multi-channel marketing, and deep data insights.
Standout Features and Integrations:
Features: Drip offers unique dynamic segmentation, refining audiences by behavior. Its multi-channel marketing and advanced analytics support informed, data-driven decisions. What stands out to me is the ability to target specific groups of customers with personalized messaging.
Integrations: Drip natively integrates with top ecommerce platforms, including Shopify, Magento, Big Commerce, and WooCommerce.
Pros and cons
Pros:
- Drip aims to keep your customers engaged and helps in maintaining healthy business revenue.
- The platform functions akin to a personal assistant, managing all your email marketing needs with efficacy.
- Drip is specifically designed to suit the needs of ecommerce businesses, making it a fitting choice for this sector.
Cons:
- This suggests a potential need for improvement in its CRM functionality to meet certain user expectations.
- Despite the appreciation for Drip's features, some users believe its CRM lacks the robustness of competitors, such as Hubspot.
Keap is a comprehensive business automation and CRM tool designed to help small businesses manage and grow their operations. It offers features such as CRM management, marketing automation, lead capture, sales automation, and lifecycle automation.
Why I picked Keap: I like that Keap offers email marketing features that help businesses create targeted and customized email campaigns. It provides a range of professional email templates and allows users to segment their audience, automate email responses, and track customer interactions to deliver personalized content. Keap's platform also includes CRM and sales automation tools to help businesses manage their customer relationships and nurture leads throughout the buyer's journey.
Standout Features and Integrations:
Features: Keap offers features for automated invoicing and payment processing as well as other marketing and sales automation capabilities, like messaging and appointment scheduling. It also offers dynamic form creation, lead capture, pipeline management, contact management, and sales reporting and supports multi-channel communication.
Integrations: PlusThis, AdEspresso, BigCommerce, AppointmentCare, Bonjoro, Gmail, Jotform, Outlook, ScheduleOnce, WordPress, Wistia, and Zapier. Keap also has an open API for custom integrations.
Pros and cons
Pros:
- Good campaign management tool
- Comprehensive CRM tool
- Automates marketing and sales processes
Cons:
- May not be ideal for larger businesses with more complex needs
- May be pricey for businesses with limited resources
AWeber, a powerfully-simple platform, supports small businesses, handling most work. Ideal for entrepreneurs, it fosters innovation and shares your ambitious vision.
Why I picked Aweber: AWeber aims to offer superior email marketing software simplifying tasks, fostering audience connections, and delivers results.
Standout Features and Integrations:
Features: AWeber boasts intuitive templates, Canva integration for enhanced imagery, plus URL and Facebook-based template generation. It also includes a free stock image library. Hands down, I love the ability to enhance your email campaigns with eye-catching imagery created in Canva.
Integrations: AWeber natively integrates with widely-used apps, such as WordPress and PayPal, optimizing its functionality in the email marketing sphere.
Pros and cons
Pros:
- Additionally, it allows segmentation of subscribers based on recent opens, purchases, and more, facilitating targeted communication.
- The platform's drag-and-drop builder simplifies the process of email design, enabling users to create compelling content with ease.
- Aweber is specifically tailored to meet the unique needs of entrepreneurs, making it a suitable choice for this demographic.
Cons:
- It lacks GDPR-compliant integration for Facebook pixels and Google Analytics cookies, potentially limiting some tracking and analytics functions.
- Despite its usefulness, Aweber's landing page builder doesn't support A/B testing capabilities, potentially limiting optimization efforts.
Campaign Monitor, perfect for agencies and designers, tailors solutions to business size and industry, focusing on customer acquisition, engagement, and loyalty.
Why I picked Campaign Monitor: Campaign Monitor caters to various industries, offering a visual journey designer, drag-and-drop builder, and real-time metrics for successful email campaigns.
Standout Features and Integrations:
Features: Campaign Monitor simplifies email creation with its drag-and-drop interface, an array of professional templates, and automatic brand customization to create device-responsive, effective emails. Here, I enjoyed how easy it was to simply drag and drop elements like images, text blocks, buttons, and social media icons to customize your email layout.
Integrations: Campaign Monitor facilitates seamless data flow with major platforms such as Salesforce and Shopify, enabling enhanced user experiences and impactful email marketing strategies.
Pros and cons
Pros:
- The platform's powerful automation features streamline the process, providing a user-friendly experience.
- Advanced data segmentation tools enable users to tailor content for specific audience segments, enhancing the effectiveness of their campaigns.
- The company offers a diverse selection of web fonts, empowering professionals to create compelling and unique campaigns.
Cons:
- The lack of a dedicated landing page creator and inferior RSS-to-newsletter tool might limit its utility for some, despite robust email features.
- Campaign Monitor's lower-tier plans offer email-only support, which may limit the assistance available to users on these plans.
Allow me to introduce you to the marvelous world of Constant Contact, a powerful force, and one that offers non-profit organizations a plethora of resources.
Why I picked Constant Contact: The platform features 200+ custom mobile-responsive email templates, a dynamic reporting tab, and performance comparisons with industry averages.
Standout Features and Integrations:
Features: Constant Contact stands out for its robust event marketing tools, making it an excellent choice for nonprofits organizing workshops, seminars, or fundraisers. To me, this stands out because it's really helpful for organizations looking to effectively engage their target audience and maximize attendance.
Integrations: Native integrations include Google and Facebook Ads, Wordpress, Canva, and Vimeo. For additional integrations, a Zapier account may be required. It also provides an API for custom solutions.
Pros and cons
Pros:
- The platform's user-friendly interface makes it an excellent choice for small businesses and nonprofits seeking a tailored solution.
- It boasts a suite of robust features that enhance its functionality and effectiveness.
- Constant Contact provides a high degree of customization, making it adaptable for individual business needs.
Cons:
- These experiences imply that customer service may not be one of Constant Contact’s strong points, potentially impacting customer satisfaction.
- Online reviews suggest that canceling a subscription to Constant Contact can be challenging, which might frustrate some users.
ActiveCampaign, an all-in-one marketing automation solution for businesses of all sizes, excels in deepening customer relationships at every touchpoint.
Why I picked ActiveCampaign: ActiveCampaign's precise targeting makes it an easy choice over other platforms, offering unmatched control in crafting newsletters, campaigns, and engaging emails.
Standout Features and Integrations:
Features: ActiveCampaign distinguishes itself in marketing automation, permitting automation of welcome series, engagement tracking using tags, custom fields, as well as offering insightful analytics and performance reporting. To me, this stands out because you can automate tasks such as sending welcome series emails, nurturing leads, and triggering personalized messages based on user behavior.
Integrations: This platform pairs with more than 920 applications, including prevalent ones such as Shopify, Salesforce, and Postmark, thereby facilitating seamless data exchange.
Pros and cons
Pros:
- These extensive features and guarantees make it a versatile tool for various business needs.
- Its 22 customer success guarantees are designed to ensure consistent service, trust, and stability, demonstrating the platform's commitment to user satisfaction.
- ActiveCampaign boasts a user-friendly automation builder with 135+ triggers, actions, and 500+ pre-built recipes, offering a comprehensive automation solution.
Cons:
- Some users perceive its data visualization capabilities to be less advanced compared to other platforms, indicating room for improvement in this area.
- Its CRM may not cater adequately to larger or more complex sales teams, potentially limiting its effectiveness in such scenarios.
Other Personalized Email Marketing Software Options
Here are a few more worthwhile options that didn’t make the best personalized email marketing software list:
- Convertkit
For content creators
- Mailchimp
For creating tailored content for different segments
- GetResponse
For behavior-based email automation
- HubSpot
For integrating CRM and sales platforms
- Omnisend
For marketers
- theMarketer
For email, SMS, and push marketing all-in-one
- EmailOctopus
For affordable, Amazon SES-powered campaigns
- Campaigner
For comprehensive, customizable email marketing solutions
- SendPulse
For multi-channel marketing automation
- EngageBay
For all-in-one marketing, sales, support automation
Related Reviews
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Personalized Email Marketing Software Selection Criteria
When selecting the best personalized email marketing software to include in this list, I considered common buyer needs and pain points like effective audience segmentation and ease of use. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Send personalized email campaigns
- Automate email sequences
- Segment audiences based on behavior
- Provide detailed analytics and reporting
- Integrate with popular CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced email personalization options
- Multi-channel marketing capabilities
- AI-driven content suggestions
- Dynamic content blocks
- A/B testing for subject lines and content
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation and layout
- Minimal learning curve
- Customizable dashboards
- Responsive design for mobile use
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to chatbots for guidance
- Templates for quick setup
- Webinars for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multi-channel support options
- Access to a knowledge base
- Personalized assistance for setup
- Quick response times
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing compared to features
- Availability of free trials
- Tiered pricing plans
- Discounts for annual subscriptions
- No hidden fees
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of positive feedback
- Commonly reported issues
- Feedback on feature effectiveness
How to Choose Personalized Email Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your business? Consider future growth and whether the tool can handle increased subscriber lists and email volume without performance issues. |
| Integrations | Does it connect with your existing tools? Ensure it integrates with your CRM, eCommerce platform, or other essential systems to avoid data silos and manual data transfers. |
| Customizability | Can you tailor the software to your needs? Look for options to customize templates, workflows, and reports to match your brand and specific marketing strategies. |
| Ease of use | Is it user-friendly for your team? Evaluate the learning curve and whether your team can quickly get up to speed with minimal training and support. |
| Implementation and onboarding | How smooth is the setup process? Check for available resources like tutorials, support, and whether the vendor offers implementation assistance to ensure a quick start. |
| Cost | Does it fit your budget? Consider not just the base price but also any additional costs for upgrades, support, or exceeding feature limits. |
| Security safeguards | Are your data and communications secure? Verify the software's data protection measures, compliance with regulations, and encryption standards to protect sensitive information. |
| Support availability | Can you get help when needed? Look for support hours, channels available, and whether they offer personalized assistance for troubleshooting and guidance. |
What Is Personalized Email Marketing Software?
Personalized email marketing software is a digital tool that enables the creation and sending of customized email messages to individual recipients. The purpose is to use data like browsing history, purchase behavior, and personal preferences to tailor content, making each email relevant and specific to the recipient. This software automates the personalization process, allowing for large-scale, yet individualized, email campaigns.
Features
When selecting personalized email marketing software, keep an eye out for the following key features:
- Segmentation: Allows you to divide your audience into specific groups based on behavior or demographics, enabling targeted messaging.
- Automation: Enables you to set up email sequences that automatically send based on triggers, saving time and ensuring timely communication.
- Analytics: Provides insights into campaign performance, helping you measure success and make data-driven decisions.
- Customizable templates: Offers pre-designed email layouts that you can tailor to match your brand, making it easy to create professional emails.
- A/B testing: Lets you test different versions of emails to determine which performs better, optimizing your campaigns.
- Landing page creation: Allows you to design pages that capture leads directly through the platform, aiding in audience growth.
- Subscriber tagging: Helps organize and label subscribers based on interactions, improving segmentation and targeting.
- Multi-channel marketing: Supports email, SMS, and social media campaigns, broadening your communication channels.
- Event management: Facilitates planning and managing events, integrating them into your marketing strategy.
- Donation collection: Enables nonprofits to easily gather donations through email campaigns, supporting fundraising efforts.
Benefits
Implementing personalized email marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved engagement: By targeting specific segments with relevant content, you can increase open and click-through rates.
- Time savings: Automation features reduce the manual effort needed to send emails, allowing your team to focus on other tasks.
- Better insights: Analytics offer valuable data on campaign performance, helping you refine your marketing strategies.
- Increased conversions: Personalization and targeted messaging can lead to higher conversion rates and sales.
- Enhanced brand consistency: Customizable templates ensure your emails align with your brand's look and feel.
- Broader reach: Multi-channel marketing capabilities let you engage with your audience across different platforms.
- Effective fundraising: For nonprofits, donation collection features simplify the process of gathering funds through email campaigns.
Costs & Pricing
Selecting personalized email marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in personalized email marketing software solutions:
Plan Comparison Table for Personalized Email Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic email templates, limited automation, basic analytics, and support forums. |
| Personal Plan | $10-$30/user/month | Customizable templates, email automation, advanced analytics, and basic support. |
| Business Plan | $40-$100/user/month | Multi-channel marketing, A/B testing, advanced segmentation, and priority support. |
| Enterprise Plan | $100+/user/month | Custom integrations, dedicated account manager, advanced security, and 24/7 support. |
Personalized Email Marketing Software FAQs
Here are some answers to common questions about personalized email marketing software:
What is the importance of data privacy in email marketing software?
Can personalized email marketing software integrate with CRM systems?
How do I measure the success of my email campaigns?
Is customer support important when choosing email marketing software?
What’s Next:
If you're in the process of researching personalized email marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.