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There are so many different personalized email marketing software solutions that making a shortlist of the best can be tricky. You want to automate the customization of emails based on user data like past interactions, preferences, and behaviors. I've got you covered! In this post, I share from my personal experience using many different personalized email marketing tools, and share my picks of the best personalized email marketing software overall.

What Is Personalized Email Marketing Software?

Personalized email marketing software is a digital tool that enables the creation and sending of customized email messages to individual recipients. The purpose is to use data like browsing history, purchase behavior, and personal preferences to tailor content, making each email relevant and specific to the recipient. This software automates the personalization process, allowing for large-scale, yet individualized, email campaigns.

Overview Of The Best Personalized Email Marketing Software

Here’s a brief description of each personalized email marketing software that showcases each tool’s best use case, their noteworthy features, and some pros and cons. I’ve also included relevant screenshots.

Best for creating tailored content for different segments

  • 30-day free trial + free plan available
  • From $13/month

Mailchimp is a comprehensive marketing automation platform designed to help businesses create, send, and analyze email and ad campaigns. It caters to a broad range of users from freelancers and small businesses to large enterprises.

Why I picked Mailchimp: Its automation capabilities allow users to set up personalized workflows that can send emails based on customer behaviors and interactions, ensuring each recipient gets content relevant to them. The platform's segmentation tools further enhance personalization by allowing marketers to divide their audience into specific groups based on various criteria like purchase history or geographic location. Additionally, Mailchimp's dynamic content feature lets users tailor email content to different segments within a single campaign.

Mailchimp Standout Features and Integrations:

Features: Mailchimp has a customer journey builder, which allows users to create complex, automated workflows that guide customers through personalized marketing paths. Its multivariate testing features allow users to test multiple variations of email elements to determine the most effective combinations for engagement and conversions. Other notable features include email templates, spam checks, mailing list management, event-triggered emails, drip campaigns, click-through tracking, and auto-responders.

Integrations: Mailchimp integrates with hundreds of other apps, including Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, and Google Analytics.

Pros and cons

Pros:

  • Robust analytics and reporting tools
  • Easy-to-use interface with drag-and-drop features and templates
  • Good automation features for campaign personalization

Cons:

  • Can get expensive when accessing more advanced features
  • Occasional issues with synchronizing customer data between Mailchimp and other platforms

Best for no-code personalized campaigns

  • Free plan available
  • From $16/month
Visit Website
Rating: 4.6/5

Omnisend is a marketing automation platform that specializes in email and SMS automation, tailored for ecommerce businesses. It provides a suite of features including email marketing, SMS messaging, and web push notifications, along with educational resources and a user-friendly interface.

Why I picked Omnisend: The platform provides a suite of features that enable users to create personalized email campaigns quickly and efficiently, without the need for coding or tedious editing. With a library of customizable email templates, drag & drop email builder, and dynamic content blocks specifically for ecommerce, Omnisend facilitates the creation of professional-looking emails that can include product recommendations, unique discount codes, and more.

Standout Features and Integrations:

Features: Omnisend supports campaign targeting based on customer profile data and shopping history, as well as campaign optimization tools like A/B testing and campaign booster to improve open rates and sales. The software also includes comprehensive campaign reports to track performance, sales tracking, and attribution.

Integrations:  BigCommerce, WooCommerce, Google Ads, Shopify, Zapier, Gorgias, Typeform, Intercom, Loyalty Lion, MailChimp, and more.

Pros and cons

Pros:

  • Robust reporting capabilities
  • Multi-channel email marketing
  • Customizable no-code templates

Cons:

  • Slight learning curve for new users
  • May not be suitable for non-ecommerce businesses

Best for email, SMS, and push marketing all-in-one

  • Free plan available
  • From $5-6/month (3 seats)

TheMarketer is a comprehensive marketing solution designed to enhance customer relationships and drive business growth. It offers an easy-to-use platform for creating and managing marketing campaigns, allowing users to effortlessly add multiple product blocks and design personalized campaigns.

Why I picked TheMarketer: TheMarketer is not just another email marketing app; it differentiates itself by enabling the creation of personalized campaigns using predefined templates that feature the user's own products, providing a realistic preview of how campaigns will appear to subscribers. In addition to personalized newsletters, TheMarketer offers a robust Loyalty Program aimed at building customer loyalty and increasing sales. This program is tailored to the user's specific needs, engaging customers with exciting perks and benefits, and rewarding them for purchases, referrals, and more.

Standout Features and Integrations:

Features: personalized newsletters, loyalty programs, marketing automation, referral programs, feedback and review management, customizable launcher for on-site engagement, easy-to-use campaign creation, GDPR compliance, integration with various services, and a library of ready-to-use templates

Integrations: Magento, PrestaShop, OpenCart, CS Cart, WooCommerce, Avanticart, Gomag, Merchant Pro, Extended, Gtex, Blugento, Zento, Unas, ShopRenter, TeamShare, and Shoptet.

Pros and cons

Pros:

  • Email, SMS, push all-in-one
  • Free for up to 1000 contacts
  • Can build referral/loyalty programs

Cons:

  • Many key features locked to higher paid plans
  • No email-only plan

Best for email marketing automation and streamlined communication

  • Free plan + demo available
  • From $800/month + $45/month for additional seats
Visit Website
Rating: 5/5

HubSpot Marketing is a comprehensive CRM integration tool that offers a wide range of features for managing marketing, sales, customer service, and content management. Its unique selling point is its ability to integrate with various software and provide extensive automation capabilities, making it a valuable option for businesses looking to manage their customer relationships and marketing processes effectively.

Why I picked HubSpot Marketing: HubSpot Marketing's unique use case is its marketing automation software, which streamlines activities, increases campaign effectiveness, and nurtures leads with personalized messages and workflows. It offers a comprehensive CRM platform with tools for marketing, sales, content management, and customer service. Additionally, the software's user-friendly interface and extensive documentation make it easy to navigate and utilize for personalized email marketing.

HubSpot Marketing Standout Features and Integrations

Features: HubSpot Marketing offers marketing automation tools such as workflows and bot builders, which allow users to create automated campaigns and manage routine tasks like email marketing and form submissions. Additionally, HubSpot provides tools for multi-channel engagement through SMS and in-product marketing, as well as lead nurturing with email drip campaigns, visual workflow customization, and automated lead scoring and follow-ups.

Integrations: Gmail, Google Calendar, Outlook, Google Ads, Facebook Ads, Zapier, Slack, Zoom, LinkedIn Ads, Stripe, Salesforce, and Mailchimp.

Pros and cons

Pros:

  • Behavior-triggered email capabilities
  • Advanced segmentation capabilities
  • Smart send times based on engagement

Cons:

  • Template customization limitations
  • Email delivery monitoring limitations

Best for small businesses

  • Free plan available
  • From $9/month
Visit Website
Rating: 4.6/5

MailerLite is a platform tailored for small businesses seeking simplicity and efficiency. With a clean design, user-friendly content editor, and exceptional customer support, MailerLite is definitely worth checking out.

Why I picked MailerLite: The company’s 'Lite' philosophy is amazing. It emphasizes clean, functional design and advanced, user-friendly features. Prioritizing customer success, MailerLite offers 24/7 live support.

Standout Features and Integrations:

Features: MailerLite provides an intuitive drag-and-drop website designer, allows tailored landing page development via template-guided builders, and furnishes integrated marketing instruments, along with newsletter monetization capabilities. Here, the best thing for me is that you can include advertisements or sponsored content within your newsletters, turning email campaigns into a potential source of income.

Integrations: With native integrations to platforms such as BigCommerce, Facebook, Jotform, Shopify, and Stripe, MailerLite refines email marketing, smoothens ecommerce operations, automates form processing, and oversees social media and payments.

Pros and cons

Pros:

  • Its top-notch customer service ensures a positive user experience, instilling confidence in users.
  • An extended trial period provides users with ample opportunity to explore and understand the platform's capabilities.
  • MailerLite offers a generous free plan packed with features, providing substantial value for no cost.

Cons:

  • Some users have reported difficulties with embedding email forms and managing hyperlinks on their websites, indicating possible challenges with integration and website management.
  • The platform provides a limited selection of landing page templates, potentially restricting customization options.

Best for ecommerce businesses

  • 14-day free trial
  • From $39/month
Visit Website
Rating: 4.4/5

Fellow entrepreneurs, buckle up and prepare to be dazzled, with an email marketing solution designed specifically for your needs: Drip. This powerful platform concentrates on supporting ecommerce brands by offering email automation and more.

Why I picked Drip: The platform equips ecommerce businesses with essential email automation tools—dynamic segmentation, multi-channel marketing, and deep data insights.

Standout Features and Integrations:

Features: Drip offers unique dynamic segmentation, refining audiences by behavior. Its multi-channel marketing and advanced analytics support informed, data-driven decisions. What stands out to me is the ability to target specific groups of customers with personalized messaging.

Integrations: Drip natively integrates with top ecommerce platforms, including Shopify, Magento, Big Commerce, and WooCommerce.

Pros and cons

Pros:

  • Drip aims to keep your customers engaged and helps in maintaining healthy business revenue.
  • The platform functions akin to a personal assistant, managing all your email marketing needs with efficacy.
  • Drip is specifically designed to suit the needs of ecommerce businesses, making it a fitting choice for this sector.

Cons:

  • This suggests a potential need for improvement in its CRM functionality to meet certain user expectations.
  • Despite the appreciation for Drip's features, some users believe its CRM lacks the robustness of competitors, such as Hubspot.

Best for its automation capabilities

  • Free plan available
  • From $13.20/month
Visit Website
Rating: 4.2/5

GetResponse excels in automation, offering intuitive email marketing to meet varied needs. Embracing challenges, it has evolved into a pioneering, remote-first organization.

Why I picked GetResponse: The platform fosters growth with extensive solutions. It caters to various businesses with inbound/outbound marketing and email campaigns.

Standout Features and Integrations:

Features: Newsletters and automated blog digests can be designed by users. Also provided is an AI-enabled website builder, and a landing page creator with multiple templates. I liked the AI-enabled website builder aspect of GetResponse because it eliminates the need for extensive coding or design skills.

Integrations: GetResponse establishes a potent ecommerce integration with platforms like Shopify, PrestaShop, Magento, and WooCommerce.

Pros and cons

Pros:

  • By promoting business growth and customer engagement, GetResponse proves its worth in the competitive digital marketing landscape.
  • Its extensive features and a variety of services position it as a powerful tool for online marketing.
  • GetResponse offers superior automation capabilities, allowing users to set up and track email campaigns with ease.

Cons:

  • Users may experience longer loading times, and its strong B2B focus could potentially hinder engagement with B2C recipients using Gmail or Yahoo.
  • The platform's customer service has been described as slow and inefficient, which could cause delays or frustration for users seeking assistance.

Best for entrepreneurs

  • A free plan with limited features is also available.
  • From $29.99/user/month
Visit Website
Rating: 4.2/5

AWeber, a powerfully-simple platform, supports small businesses, handling most work. Ideal for entrepreneurs, it fosters innovation and shares your ambitious vision.

Why I picked Aweber: AWeber aims to offer superior email marketing software simplifying tasks, fostering audience connections, and delivers results.

Standout Features and Integrations:

Features: AWeber boasts intuitive templates, Canva integration for enhanced imagery, plus URL and Facebook-based template generation. It also includes a free stock image library. Hands down, I love the ability to enhance your email campaigns with eye-catching imagery created in Canva.

Integrations: AWeber natively integrates with widely-used apps, such as WordPress and PayPal, optimizing its functionality in the email marketing sphere.

Pros and cons

Pros:

  • Additionally, it allows segmentation of subscribers based on recent opens, purchases, and more, facilitating targeted communication.
  • The platform's drag-and-drop builder simplifies the process of email design, enabling users to create compelling content with ease.
  • Aweber is specifically tailored to meet the unique needs of entrepreneurs, making it a suitable choice for this demographic.

Cons:

  • It lacks GDPR-compliant integration for Facebook pixels and Google Analytics cookies, potentially limiting some tracking and analytics functions.
  • Despite its usefulness, Aweber's landing page builder doesn't support A/B testing capabilities, potentially limiting optimization efforts.

Best for agencies and designers

  • From just $9/month
Visit Website
Rating: 4.2/5

Campaign Monitor, perfect for agencies and designers, tailors solutions to business size and industry, focusing on customer acquisition, engagement, and loyalty.

Why I picked Campaign Monitor: Campaign Monitor caters to various industries, offering a visual journey designer, drag-and-drop builder, and real-time metrics for successful email campaigns.

Standout Features and Integrations:

Features: Campaign Monitor simplifies email creation with its drag-and-drop interface, an array of professional templates, and automatic brand customization to create device-responsive, effective emails. Here, I enjoyed how easy it was to simply drag and drop elements like images, text blocks, buttons, and social media icons to customize your email layout.

Integrations: Campaign Monitor facilitates seamless data flow with major platforms such as Salesforce and Shopify, enabling enhanced user experiences and impactful email marketing strategies.

Pros and cons

Pros:

  • The platform's powerful automation features streamline the process, providing a user-friendly experience.
  • Advanced data segmentation tools enable users to tailor content for specific audience segments, enhancing the effectiveness of their campaigns.
  • The company offers a diverse selection of web fonts, empowering professionals to create compelling and unique campaigns.

Cons:

  • The lack of a dedicated landing page creator and inferior RSS-to-newsletter tool might limit its utility for some, despite robust email features.
  • Campaign Monitor's lower-tier plans offer email-only support, which may limit the assistance available to users on these plans.

Best for nonprofit organizations

  • 60-day free trial
  • From $9.99/month
Visit Website
Rating: 4/5

Allow me to introduce you to the marvelous world of Constant Contact, a powerful force, and one that offers non-profit organizations a plethora of resources.

Why I picked Constant Contact: The platform features 200+ custom mobile-responsive email templates, a dynamic reporting tab, and performance comparisons with industry averages.

Standout Features and Integrations:

Features: Constant Contact stands out for its robust event marketing tools, making it an excellent choice for nonprofits organizing workshops, seminars, or fundraisers. To me, this stands out because it's really helpful for organizations looking to effectively engage their target audience and maximize attendance.

Integrations: Native integrations include Google and Facebook Ads, Wordpress, Canva, and Vimeo. For additional integrations, a Zapier account may be required. It also provides an API for custom solutions.

Pros and cons

Pros:

  • The platform's user-friendly interface makes it an excellent choice for small businesses and nonprofits seeking a tailored solution.
  • It boasts a suite of robust features that enhance its functionality and effectiveness.
  • Constant Contact provides a high degree of customization, making it adaptable for individual business needs.

Cons:

  • These experiences imply that customer service may not be one of Constant Contact’s strong points, potentially impacting customer satisfaction.
  • Online reviews suggest that canceling a subscription to Constant Contact can be challenging, which might frustrate some users.

The Best Personalized Email Marketing Software Summary

Here’s a brief description of each personalized email marketing software that showcases each tool’s best use case, their noteworthy features, and some pros and cons. I’ve also included relevant screenshots.

Tools Price
Mailchimp From $13/month
Omnisend From $16/month
theMarketer From $5-6/month (3 seats)
HubSpot Marketing From $800/month + $45/month for additional seats
MailerLite From $9/month
Drip From $39/month
GetResponse From $13.20/month
AWeber From $29.99/user/month
Campaign Monitor From just $9/month
Constant Contact From $9.99/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Personalized Email Marketing Software Options

Here are a few more worthwhile options that didn’t make the best personalized email marketing software list:

Selection Criteria for the Best Personalized Email Marketing Software

What guided me in crafting my selection for the top-tier personalized email marketing tools featured in this piece? Here's an overview of the key criteria that served as my compass:

Core Functionality

I carefully curated this list of personalized email marketing software based on specific criteria. I chose these tools because they all need to:

  • Provide strategic business analytics.
  • Track real-time data for strategic adjustments.
  • Clearly visualize campaign reach and effectiveness.

These are the fulcrum of the software's basic functionality, offering you pivotal information to refine your marketing maneuvers.

Key Features

The platforms I've handpicked are adept at delivering deep and useful data about your email initiatives, enabling you to gauge the triumph and efficiency of your marketing exploits.

The key features that I looked at when determining which tools would make the list were:

  • Comprehensive Engagement Analytics: It's critical to understand how audiences interact with your emails, offering insights into engagement and helping adjust campaign strategies for better performance.
  • Rich segmentation features: These allow for a more personalized approach to your email marketing, ensuring messages reach the right audience segments, enhancing relevance, and increasing conversion rates.
  • Diverse Template Selection: A plethora of top-tier templates catering to diverse communication requirements: Varied templates allow for versatility in communication, enabling you to choose designs that best resonate with your brand identity.

One noteworthy trait of the chosen software is the array of top-tier templates they put at your disposal. Accommodating a broad spectrum of communication requirements, these templates infuse versatility and adaptability into your email campaigns.

Usability

Navigating the digital labyrinth should never be a Herculean task. That's why I gravitated towards email marketing tools offering the smoothest user experience.

Whether it's Mailchimp's drag-and-drop email builder or Sendinblue's easy template customization, these platforms provide intuitive interfaces, minimizing the learning curve while maximizing productivity.

Integrations

A versatile tool is like a Swiss Army knife of the digital world, so I selected platforms that play well with others. Whether you want to seamlessly sync ConvertKit with your Shopify store or have ActiveCampaign integrate with your CRM seamlessly, these tools build bridges, not walls.

The result? An uninterrupted workflow that drives your marketing success.

Value for Money

Email marketing software varies in pricing. It can have free tiers suitable for small businesses (like Sendinblue's offer) and premium plans loaded with advanced features (like Mailchimp's packages). Prices can span from free to nearly $3000 monthly, and even higher for custom plans, allowing a balance between cost and feature-rich quality.

People Also Ask

Which Tool is the Best For Your Email Campaigns?

When it comes to selecting an email marketing platform, the 'perfect' one is subjective. What matters is finding the one that fits your business requirements. Understanding your specific needs and priorities is the key here.

Ask yourself some critical questions. What type of audience are you trying to reach? How large is your mailing list? Are you looking for specific features, like analytics, A/B testing, automation, or segmentation capabilities? Do you have a set budget for this service?

Also, remember the importance of usability — if the platform isn't user-friendly, it might not be worth the investment.

Many platforms offer free trials. Use these to your advantage to evaluate whether the platform fits your needs before you commit. This can help you make an informed choice, and ultimately, find a platform that empowers you to create engaging, personalized email campaigns with ease.

And before you go, sign up for the CMO newsletter to get the latest insights and nuggets of genius from top thinkers in the marketing niche. Stay ahead of the game, and let the inspiration flow straight to your inbox.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.