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12 Best Personalized Email Marketing Software of 2023

Best Personalized Email Marketing Software Shortlist

Searching for the best personalized email marketing software tools on the market today? There are a lot of options, but in this article I'm going to cover:

  1. Mailchimp - Best for beginners and small businesses
  2. Constant Contact - Best for nonprofit organizations
  3. ConvertKit - Best for content creators
  4. Drip - Best for ecommerce businesses
  5. Aweber - Best for entrepreneurs
  6. Hubspot - Best for integrating CRM and sales platforms
  7. Campaign Monitor - Best for agencies and designers
  8. Active Campaign - Best all-in-one marketing automation solution
  9. Sendinblue - Best for startups
  10. GetResponse - Best for its automation capabilities
  11. Omnisend - Best for marketers
  12. MailerLite - Best for small businesses

If you’re looking for tools that can genuinely help you keep pace in the ever-changing world of email marketing, this list I’ve curated of the best tools for personalized email marketing may be right up your alley.

What Is Personalized Email Marketing Software?

Personalized email marketing software is a toolset that enables you to tailor your messaging based on individual consumer behaviors and preferences. It's more than just a mail delivery system‌ — ‌it's like having a savvy marketer who knows exactly what your audience wants to hear and when.

Key features often encompass audience segmentation, automated email sequences, and comprehensive analytics for performance tracking. Essentially, these tools are about delivering timely, relevant messages, elevating your communication from basic broadcasting to strategic engagement.

Widely used by astute digital marketers, personalized email marketing software is less about being a fancy optional add-on and more about being a fundamental necessity for impactful and efficient marketing.

Overview of the Best Personalized Email Marketing Software

Here’s a brief description of each personalized email marketing software that showcases each tool’s best use case, their noteworthy features, and some pros and cons. I’ve also included relevant screenshots.

1. Mailchimp - Best for beginners and small businesses

Mailchimp provides personalized email marketing software with its intuitive dashboard
With Mailchimp you can drive traffic and sales by setting up automations. (Source)

Mailchimp is a stalwart companion for ‌small businesses, ‌startups, and the email marketing novices of the world. It’s been around since 2001, and it’s a platform that even the most clueless of beginners can befriend.

Why I picked Mailchimp: I chose Mailchimp for its blend of comprehensive features and cost-effectiveness. It offers detailed analytics, customizable templates, and supports marketing growth without breaking the bank.

Mailchimp Standout Features and Integrations:

Features: Key features include automation, segmentation, landing pages, and social media integration. It's a robust all-in-one tool, optimized for modern marketing needs. I really like the all-in-one aspect since you don’t have to switch over to another tool to get most things done.

Integrations: Mailchimp plays well with a plethora of tools like Quickbooks, Shopify, Stripe, and Yelp, making it a great team player.

Price: Mailchimp offers pricing from free to $350/month for all businesses.

Free trial: The free plan provides email marketing tools for 500 contacts.


  • Mailchimp offers a variety of abundant features, catering to diverse business needs.
  • Its wallet-friendly pricing is especially advantageous for beginners and small businesses.
  • The availability of numerous tutorials and help files makes it a convenient choice for first-time users.


  • One drawback of Mailchimp is its limited customization options, which might not satisfy the requirements of advanced users.
  • The user interface presents a certain learning curve and can be confusing for some, presenting a challenge to swift adaptability.

2. Constant Contact - Best for nonprofit organizations

Constant Contact provides personalized email marketing software for your marketing campaign
The Constant Contact dashboard shows off a range of metrics. (Source)

Allow me to introduce you to the marvelous world of Constant Contact, a powerful force, and one that offers non-profit organizations a plethora of resources.

Why I picked Constant Contact: The platform features 200+ custom mobile-responsive email templates, a dynamic reporting tab, and performance comparisons with industry averages.

Standout Features and Integrations:

Features: Constant Contact stands out for its robust event marketing tools, making it an excellent choice for nonprofits organizing workshops, seminars, or fundraisers. To me, this stands out because it's really helpful for organizations looking to effectively engage their target audience and maximize attendance.

Integrations: Native integrations include Google and Facebook Ads, Wordpress, Canva, and Vimeo. For additional integrations, a Zapier account may be required. It also provides an API for custom solutions.

Price: Constant Contact offers tailored digital marketing plans from $9.99/month.

Free trial: The 60-day trial permits unlimited campaigns and tool exploration.


  • Constant Contact provides a high degree of customization, making it adaptable for individual business needs.
  • It boasts a suite of robust features that enhance its functionality and effectiveness.
  • The platform's user-friendly interface makes it an excellent choice for small businesses and nonprofits seeking a tailored solution.


  • Online reviews suggest that canceling a subscription to Constant Contact can be challenging, which might frustrate some users.
  • These experiences imply that customer service may not be one of Constant Contact’s strong points, potentially impacting customer satisfaction.

3. ConvertKit - Best for content creators

ConvertKit provides personalized email marketing software with a user-friendly interface
Share your ConvertKit subscriber, broadcast, and sequence data in real time. (Source)

ConvertKit excels for bloggers and content creators, offering essential tools for effective audience engagement and retention in a newsletter business.

Why I picked ConvertKit: The platform provides detailed reports, superior templates, and a user-friendly interface with seamless navigation and a sophisticated look.

Standout Features and Integrations:

Features: ConvertKit stands out due to its top-tier opt-in forms and landing pages, specifically designed for smooth integration with user websites. The thing I liked here is that top-tier opt-in forms and landing pages are great at helping you grow your subscriber list, not to mention increase conversion rates.

Integrations: ConvertKit natively integrates with key landing page builders such as Leadpages. It also links with viral growth and referral plugins like Thrive Leads and Sparkloop, facilitating broader audience outreach.

Price: Plans go from free to $2,599/month based on subscribers.

Free trial: ConvertKit Free allows unlimited usage for <1,000 subscribers, upgradeable.


  • ConvertKit particularly excels in catering to the specific needs of content creators.
  • It is equipped with all the necessary tools for delivering outstanding, personalized content directly to your audience.
  • The platform is designed to keep audiences engaged and ensure they return for more content.


  • For those accustomed to platforms like Mailchimp or others in this category, adapting to ConvertKit's unique audience handling can take some time.
  • Notably, ConvertKit doesn't use lists in audience management, which may require a shift in approach for new users.

4. Drip - Best for ecommerce businesses

Drip can give you personalized email marketing software so you can gain data insights
A summary graph is the initial display you'll encounter upon logging into Drip. (Source)

Fellow entrepreneurs, buckle up and prepare to be dazzled, with an email marketing solution designed specifically for your needs: Drip. This powerful platform concentrates on supporting ecommerce brands by offering email automation and more.

Why I picked Drip: The platform equips ecommerce businesses with essential email automation tools—dynamic segmentation, multi-channel marketing, and deep data insights.

Standout Features and Integrations:

Features: Drip offers unique dynamic segmentation, refining audiences by behavior. Its multi-channel marketing and advanced analytics support informed, data-driven decisions. What stands out to me is the ability to target specific groups of customers with personalized messaging.

Integrations: Drip natively integrates with top ecommerce platforms, including Shopify, Magento, Big Commerce, and WooCommerce.

Price: Drip offers pricing based on subscriber count, starting at $30/month.

Free trial: A 14-day free trial, no credit card required.


  • Drip is specifically designed to suit the needs of ecommerce businesses, making it a fitting choice for this sector.
  • The platform functions akin to a personal assistant, managing all your email marketing needs with efficacy.
  • Drip aims to keep your customers engaged and helps in maintaining healthy business revenue.


  • Despite the appreciation for Drip's features, some users believe its CRM lacks the robustness of competitors, such as Hubspot.
  • This suggests a potential need for improvement in its CRM functionality to meet certain user expectations.

5. Aweber - Best for entrepreneurs

Aweber's dashboard contains information on your broadcasts, lists, and subscribers.
Aweber lets you use landing pages, website forms, integrations, and a free WordPress plugin. (Source)

AWeber, a powerfully-simple platform, supports small businesses, handling most work. Ideal for entrepreneurs, it fosters innovation and shares your ambitious vision.

Why I picked Aweber: AWeber aims to offer superior email marketing software simplifying tasks, fostering audience connections, and delivers results.

Standout Features and Integrations:

Features: AWeber boasts intuitive templates, Canva integration for enhanced imagery, plus URL and Facebook-based template generation. It also includes a free stock image library. Hands down, I love the ability to enhance your email campaigns with eye-catching imagery created in Canva.

Integrations: AWeber natively integrates with widely-used apps, such as WordPress and PayPal, optimizing its functionality in the email marketing sphere.

Price: AWeber provides free-to-$899/month plans based on subscriber count.

Free trial: Includes a list, landing page, and email automation for 500 subscribers.


  • Aweber is specifically tailored to meet the unique needs of entrepreneurs, making it a suitable choice for this demographic.
  • The platform's drag-and-drop builder simplifies the process of email design, enabling users to create compelling content with ease.
  • Additionally, it allows segmentation of subscribers based on recent opens, purchases, and more, facilitating targeted communication.


  • Despite its usefulness, Aweber's landing page builder doesn't support A/B testing capabilities, potentially limiting optimization efforts.
  • It lacks GDPR-compliant integration for Facebook pixels and Google Analytics cookies, potentially limiting some tracking and analytics functions.

6. Hubspot - Best for integrating CRM and sales platforms

Hubspot's dashboard shows lead generation, including views, leads, and contacts.
With Hubspot’s dashboard, you can view marketing, sales, and service data in one place. (Source)

If you’ve been looking for an innovative platform designed to integrate CRM and sales solutions for businesses seeking conscientious growth, then you’ll love Hubspot.

Why I picked Hubspot: This ecosystem unifies software, education, and community, aligning profitability with customer satisfaction, encouraging long-term growth via a customer-focused approach.

Standout Features and Integrations:

Features: With Hubspot's specialized “hubs” like marketing, sales, service, and CMS, it simplifies audience engagement, boosts conversion rates, manages large-scale campaigns, offers flexible content management, and provides helpful developer tools. One of the things that sets Hubspot apart is its specialized hubs. I like that I can just pick whichever hub’s suite of tools best suits my needs.

Integrations: HubSpot meshes well with Gmail and WordPress, and also leverages Zapier to bolster productivity and streamline marketing, sales, and service tasks.

Price: Paid plans start at $800/month.

Free trial: A 14-day free trial with enhanced campaign management.


  • Hubspot reigns as the undisputed champion of CRM and sales integration, offering robust capabilities in these areas.
  • The platform operates akin to a personal digital butler, managing your email marketing with efficiency and precision.
  • Moreover, it ensures seamless integration between your CRM and sales platforms, facilitating smooth business operations.


  • One drawback of Hubspot is that its lower-tier plans don't include A/B testing capabilities, which could limit optimization efforts for some users.
  • Extra charges apply for additional technical support and mandatory onboarding, potentially impacting affordability for some businesses.

7. Campaign Monitor - Best for agencies and designers

Campaign Monitor's dashboard contains email analytics that provide metrics about your views, subscribers, and which campaigns are effective.
Campaign Monitor allows you to understand the effectiveness of your marketing efforts through email analytics. (Source)

Campaign Monitor, perfect for agencies and designers, tailors solutions to business size and industry, focusing on customer acquisition, engagement, and loyalty.

Why I picked Campaign Monitor: Campaign Monitor caters to various industries, offering a visual journey designer, drag-and-drop builder, and real-time metrics for successful email campaigns.

Standout Features and Integrations:

Features: Campaign Monitor simplifies email creation with its drag-and-drop interface, an array of professional templates, and automatic brand customization to create device-responsive, effective emails. Here, I enjoyed how easy it was to simply drag and drop elements like images, text blocks, buttons, and social media icons to customize your email layout.

Integrations: Campaign Monitor facilitates seamless data flow with major platforms such as Salesforce and Shopify, enabling enhanced user experiences and impactful email marketing strategies.

Price: Plans range from just $9/month to $149/month.

Free trial: An unlimited free trial allows exploring features without payment.


  • The company offers a diverse selection of web fonts, empowering professionals to create compelling and unique campaigns.
  • Advanced data segmentation tools enable users to tailor content for specific audience segments, enhancing the effectiveness of their campaigns.
  • The platform's powerful automation features streamline the process, providing a user-friendly experience.


  • Campaign Monitor's lower-tier plans offer email-only support, which may limit the assistance available to users on these plans.
  • The lack of a dedicated landing page creator and inferior RSS-to-newsletter tool might limit its utility for some, despite robust email features.

8. ActiveCampaign - Best all-in-one marketing automation solution

ActiveCampaign's dashboard contains advanced metric views, providing information about your newsletters, campaigns, and how your audience is engaged.
Transcend the limitations of a single metric in a single location, eliminating the need to toggle between different reports or platforms. (Source)

ActiveCampaign, an all-in-one marketing automation solution for businesses of all sizes, excels in deepening customer relationships at every touchpoint.

Why I picked ActiveCampaign: ActiveCampaign's precise targeting makes it an easy choice over other platforms, offering unmatched control in crafting newsletters, campaigns, and engaging emails.

Standout Features and Integrations:

Features: ActiveCampaign distinguishes itself in marketing automation, permitting automation of welcome series, engagement tracking using tags, custom fields, as well as offering insightful analytics and performance reporting. To me, this stands out because you can automate tasks such as sending welcome series emails, nurturing leads, and triggering personalized messages based on user behavior.

Integrations: This platform pairs with more than 920 applications, including prevalent ones such as Shopify, Salesforce, and Postmark, thereby facilitating seamless data exchange.

Price: Plans range from "Lite" at $29 to "Professional" at $149/month..

Free trial: Trial accounts, while limited, allow testing of most platform features.


  • ActiveCampaign boasts a user-friendly automation builder with 135+ triggers, actions, and 500+ pre-built recipes, offering a comprehensive automation solution.
  • Its 22 customer success guarantees are designed to ensure consistent service, trust, and stability, demonstrating the platform's commitment to user satisfaction.
  • These extensive features and guarantees make it a versatile tool for various business needs.


  • Its CRM may not cater adequately to larger or more complex sales teams, potentially limiting its effectiveness in such scenarios.
  • Some users perceive its data visualization capabilities to be less advanced compared to other platforms, indicating room for improvement in this area.

9. Sendinblue - Best for startups

Sendinblue's dashboard contains metrics about your marketing campaigns, including audience engagement and conversions.
Sendinblue offers list segmentation, automated workflows, real-time analytics, and more. (Source)

Sendinblue, perfect for startups, offers all-in-one digital marketing, serving growing SMBs, B2B, B2C, and ecommerce with effective campaigns and marketing automation.

Why I picked Sendinblue: Sendinblue equips entrepreneurs with dazzling features for email marketing, providing enterprise-level marketing and sales tools in one platform, without the high cost.

Standout Features and Integrations:

Features: Sendinblue guarantees engaging, personalized emails, beautifully designed for each contact, enhancing interaction. I really like that with Sendinblue, you can enable recipients to take action directly within the email, such as making a purchase or providing feedback, which drives conversions and fosters a deeper connection with your audience.

Integrations: Syncing with WordPress and WooCommerce, Sendinblue simplifies marketing processes, also syncing CRM data via Outfunnel.

Price: Starts at $25/month and moves up to $65/month.

Free trial: Free plan includes 300 daily emails and campaign management tools.


  • The platform offers expanded template building options, allowing users to craft captivating marketing campaigns tailored to their needs.
  • It provides functionalities to streamline processes, thereby enhancing productivity and efficiency.
  • The platform also includes features to manage customer relationships effectively, consolidating these diverse needs within a single solution.


  • Users may find the initial account setup tedious, and the data import process can be convoluted, potentially presenting initial hurdles to efficient usage.
  • Advanced template creation is offered as a separate service, meaning that users seeking more sophisticated designs may incur extra costs.

10. GetResponse – Best for its automation capabilities

GetResponse's dashboard not only helps you with automation, it also contains metrics about your email campaigns.
The platform offers great list-building capabilities for a variety of customers. (Source)

GetResponse excels in automation, offering intuitive email marketing to meet varied needs. Embracing challenges, it has evolved into a pioneering, remote-first organization.

Why I picked GetResponse: The platform fosters growth with extensive solutions. It caters to various businesses with inbound/outbound marketing and email campaigns.

Standout Features and Integrations:

Features: Newsletters and automated blog digests can be designed by users. Also provided is an AI-enabled website builder, and a landing page creator with multiple templates. I liked the AI-enabled website builder aspect of GetResponse because it eliminates the need for extensive coding or design skills.

Integrations: GetResponse establishes a potent ecommerce integration with platforms like Shopify, PrestaShop, Magento, and WooCommerce.

Price: $15.58 for 1,000 subscribers and moves up from there.

Free trial: Offers a website builder, SEO tools, and up to 500 contacts.


  • GetResponse offers superior automation capabilities, allowing users to set up and track email campaigns with ease.
  • Its extensive features and a variety of services position it as a powerful tool for online marketing.
  • By promoting business growth and customer engagement, GetResponse proves its worth in the competitive digital marketing landscape.


  • The platform's customer service has been described as slow and inefficient, which could cause delays or frustration for users seeking assistance.
  • Users may experience longer loading times, and its strong B2B focus could potentially hinder engagement with B2C recipients using Gmail or Yahoo.

11. Omnisend – Best for marketers

Omnisend's dashboard contains information about your audience metrics, including their engagement, subscriptions, and interactions.
You can create email segments for ecommerce stores within Omnisend. (Source)

Omnisend empowers marketers to revolutionize campaigns, delivering personalized, timely messages via ideal channels, enhancing customers' unique shopping experiences.

Why I picked Omnisend: Ecommerce-focused email and SMS marketing fosters brand growth, sales, and stronger relationships. Create professional, personalized email campaigns, no coding or editing required.

Standout Features and Integrations:

Features: Users can amass contacts with built-in forms, automate instant messaging, apply various list expansion techniques, and utilize exit popups to minimize bounce rates. To me, the automated instant messaging feature stood out since you can set up automated messages to be sent to contacts at specific times or based on predefined triggers.

Integrations: In pursuit of efficiency, Omnisend integrates with key ecommerce platforms such as Shopify, BigCommerce, Magento, OpenCart, Wix, among others.

Price: 250 subscribers for free while paid plans start at $16/month.

Free trial: Offers unlimited contacts, 500 emails, and 60 SMS.


  • The platform offers a user-friendly product picker that simplifies the selection process for users.
  • It provides easy-to-customize predefined templates, enhancing flexibility and personalization.
  • The professional presentation of emails can bolster brand credibility, contributing to a stronger brand image.


  • The platform may face potential disruptions during high-demand periods, which can impact user experience and productivity.
  • The template-based system limits designers, and the lack of multiple shop integration within a single platform can constrain its usefulness for some businesses.

12. MailerLite – Best for small businesses

MailerLite's dashboard provides information about your subscribers, campaigns, and integrations.
With the MailerLite dashboard you can see performance overview reports for most features. (Source)

MailerLite is a platform tailored for small businesses seeking simplicity and efficiency. With a clean design, user-friendly content editor, and exceptional customer support, MailerLite is definitely worth checking out.

Why I picked MailerLite: The company’s "Lite" philosophy is amazing. It emphasizes clean, functional design and advanced, user-friendly features. Prioritizing customer success, MailerLite offers 24/7 live support.

Standout Features and Integrations:

Features: MailerLite provides an intuitive drag-and-drop website designer, allows tailored landing page development via template-guided builders, and furnishes integrated marketing instruments, along with newsletter monetization capabilities. Here, the best thing for me is that you can include advertisements or sponsored content within your newsletters, turning email campaigns into a potential source of income.

Integrations: With native integrations to platforms such as BigCommerce, Facebook, Jotform, Shopify, and Stripe, MailerLite refines email marketing, smoothens ecommerce operations, automates form processing, and oversees social media and payments.

Price: Paid plans start at $9/month.

Free trial: It’s free for up to a thousand subscribers.


  • MailerLite offers a generous free plan packed with features, providing substantial value for no cost.
  • An extended trial period provides users with ample opportunity to explore and understand the platform's capabilities.
  • Its top-notch customer service ensures a positive user experience, instilling confidence in users.


  • The platform provides a limited selection of landing page templates, potentially restricting customization options.
  • Some users have reported difficulties with embedding email forms and managing hyperlinks on their websites, indicating possible challenges with integration and website management.

Other Personalized Email Marketing Software Options

Here are a few more worthwhile options that didn’t make the best personalized email marketing software list:

  1. Campaigner: Best for comprehensive, customizable email marketing solutions
  2. SMTP: Best for reliable, scalable email delivery services
  3. EmailOctopus: Best for affordable, Amazon SES-powered campaigns
  4. EngageBay: Best for all-in-one marketing, sales, support automation
  5. Keap: Best for CRM, sales, marketing for small businesses
  6. SendX: Best for intuitive, growth-focused email marketing
  7. SendPulse: Best for multi-channel marketing automation
  8. Freshmarketer: Best for conversion optimization

Selection Criteria for the Best Personalized Email Marketing Software

What guided me in crafting my selection for the top-tier personalized email marketing tools featured in this piece? Here's an overview of the key criteria that served as my compass:

Core Functionality

I carefully curated this list of personalized email marketing software based on specific criteria. I chose these tools because they all need to:

  • Provide strategic business analytics.
  • Track real-time data for strategic adjustments.
  • Clearly visualize campaign reach and effectiveness.

These are the fulcrum of the software's basic functionality, offering you pivotal information to refine your marketing maneuvers.

Key Features

The platforms I've handpicked are adept at delivering deep and useful data about your email initiatives, enabling you to gauge the triumph and efficiency of your marketing exploits.

The key features that I looked at when determining which tools would make the list were:

  • Comprehensive Engagement Analytics: It's critical to understand how audiences interact with your emails, offering insights into engagement and helping adjust campaign strategies for better performance.
  • Rich segmentation features: These allow for a more personalized approach to your email marketing, ensuring messages reach the right audience segments, enhancing relevance, and increasing conversion rates.
  • Diverse Template Selection: A plethora of top-tier templates catering to diverse communication requirements: Varied templates allow for versatility in communication, enabling you to choose designs that best resonate with your brand identity.

One noteworthy trait of the chosen software is the array of top-tier templates they put at your disposal. Accommodating a broad spectrum of communication requirements, these templates infuse versatility and adaptability into your email campaigns.


Navigating the digital labyrinth should never be a Herculean task. That's why I gravitated towards email marketing tools offering the smoothest user experience.

Whether it's Mailchimp's drag-and-drop email builder or Sendinblue's easy template customization, these platforms provide intuitive interfaces, minimizing the learning curve while maximizing productivity.


A versatile tool is like a Swiss Army knife of the digital world, so I selected platforms that play well with others. Whether you want to seamlessly sync ConvertKit with your Shopify store or have ActiveCampaign integrate with your CRM seamlessly, these tools build bridges, not walls.

The result? An uninterrupted workflow that drives your marketing success.

Value for Money

Email marketing software varies in pricing. It can have free tiers suitable for small businesses (like Sendinblue's offer) and premium plans loaded with advanced features (like Mailchimp's packages). Prices can span from free to nearly $3000 monthly, and even higher for custom plans, allowing a balance between cost and feature-rich quality.

People Also Ask

Which Tool is the Best For Your Email Campaigns?

When it comes to selecting an email marketing platform, the 'perfect' one is subjective. What matters is finding the one that fits your business requirements. Understanding your specific needs and priorities is the key here.

Ask yourself some critical questions. What type of audience are you trying to reach? How large is your mailing list? Are you looking for specific features, like analytics, A/B testing, automation, or segmentation capabilities? Do you have a set budget for this service?

Also, remember the importance of usability — if the platform isn't user-friendly, it might not be worth the investment.

Many platforms offer free trials. Use these to your advantage to evaluate whether the platform fits your needs before you commit. This can help you make an informed choice, and ultimately, find a platform that empowers you to create engaging, personalized email campaigns with ease.

And before you go, sign up for the CMO newsletter to get the latest insights and nuggets of genius from top thinkers in the marketing niche. Stay ahead of the game, and let the inspiration flow straight to your inbox.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.

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1 Comment

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