10 Best Marketing Analytics Software In 2023

DashThis is a marketing analytics software that helps businesses track, measure, and visualize their marketing data. It allows users to create custom dashboards and reports and share them with team members or clients.

Why I Picked DashThis: DashThis offers a comprehensive data tracking feature that allows you to track all your KPIs in one place effortlessly. Once the data sources have been selected, you can choose which metrics you want to include in your report. DashThis offers templates for widespread reports, making it easy to get started. The native integrations feature allows users to set up automated report generation, letting them set up their reports on a schedule and be emailed to them automatically. The reports can be customized to include a variety of visualizations, including charts, graphs, and maps. This makes it easy to communicate complex data sets in an understandable and visually appealing way.

The dashboard cloning feature lets you quickly create identical or slightly modified versions of your existing dashboards. This can be useful when creating new dashboards for different periods or experimenting with different data sets. The software also includes features to help users collaborate on data analysis and real-time data visualizations, which allow users to identify trends and patterns. It includes a drag-and-drop interface for easy report creation and a library of multiple integrations.

DashThis Standout Features & Integrations

Features worth mentioning include its intuitive drag-and-drop dashboard builder allows marketers to effortlessly create customized marketing dashboards without coding. The platform's client white-labeling and collaboration capabilities enable branding and seamless teamwork, making it ideal for agencies. DashThis also stands out with its extensive integration ecosystem, supporting popular marketing platforms, consolidating data, and providing marketers with a comprehensive view of their analytics.

Integrations include 34+ connected tools, like TikTok Ads, Shopify, SEMrush, Mailchimp, CallRail, Keymetric, and Perfect Audience.

Adjust is a marketing analytics platform for measuring and maximizing your ad spending. You can use Adjust to understand user journeys and identify your best-performing marketing channels. Its control center gives you a centralized dashboard to change your campaign bids and budget according to critical KPIs.

Why I Picked Adjust: Adjust is highly regarded for its exceptional capabilities in optimizing mobile marketing campaigns. It offers a range of features specifically designed to cater to the unique challenges and opportunities of mobile marketing. One of the standout features of Adjust is its advanced mobile attribution capabilities. It provides accurate and granular attribution data, allowing marketers to track user interactions across multiple touchpoints and accurately measure the impact of their mobile marketing campaigns. With this level of attribution precision, marketers can identify the most effective channels, optimize their ad spend, and make data-driven decisions to maximize campaign performance.

Another strength of Adjust is its comprehensive fraud prevention and detection capabilities. Mobile advertising fraud is a significant concern in the industry, and Adjust's software excels in identifying and mitigating fraudulent activities. It employs sophisticated algorithms and machine learning techniques to analyze data patterns, detect suspicious behavior, and protect campaigns from ad fraud. By ensuring the integrity of campaign data, Adjust helps marketers maintain the accuracy and reliability of their mobile marketing analytics, enabling them to make informed decisions and allocate resources effectively.

Adjust Standout Features & Integrations

Features worth highlighting include its Audience Builder, which allows marketers to create highly targeted and customized audience segments based on various attributes and behaviors. This feature empowers marketing experts to deliver personalized and relevant messages to specific user groups, leading to improved engagement and higher conversion rates. Additionally, Adjust's Cross-Device Graph provides a comprehensive view of user interactions across different devices, enabling marketers to understand the full customer journey and optimize their marketing strategies accordingly. 

Integrations include FraudShield, 360dialog, Aarki, ACE Trader, Ad-Pure, Adjoe, ADMO.tv, AdRoll, AppGRowth, Bigabid, Braze, CleverTap, DataCortex, and dozens more with a heavy focus on ad service platforms. 

HubSpot Marketing is a cloud-based CRM with marketing, customer service, content management, and operations features. HubSpot has an integrated calendar and in-app commenting feature to make it easier for your marketing team to collaborate.

Why I Picked HubSpot Marketing: HubSpot marketing analytics software excels in tracking and reporting on the customer journey, providing valuable insights into every stage of the customer's interaction with a brand. One standout feature is its comprehensive tracking capabilities, which allow marketers to monitor and analyze customer behavior across multiple touchpoints. HubSpot's tracking features cover various channels, including website interactions, email engagements, social media interactions, and more. This holistic tracking approach enables marketers to gain a deeper understanding of how customers engage with their brand at different stages of the customer journey.

HubSpot offers robust reporting and visualization tools that facilitate the analysis and reporting of customer journey data. Its reporting features enable marketers to create custom reports and dashboards that focus on key metrics and stages of the customer journey. This level of customization allows for in-depth analysis and the ability to identify trends, patterns, and bottlenecks in the customer journey. With HubSpot's visualization tools, marketers can present the customer journey data in visually compelling ways, making it easier to communicate insights to stakeholders and drive data-informed decision-making.

HubSpot Marketing Standout Features & Integrations

Features worth noting include is the integrated CRM system, which allows for seamless alignment between marketing and sales teams. This feature enables marketers to track and analyze the customer journey from initial contact to conversion, empowering them to create targeted and personalized marketing campaigns that drive customer engagement and retention. Additionally, HubSpot's robust automation capabilities streamline marketing processes, allowing experts to automate repetitive tasks, nurture leads, and deliver personalized content at scale.

Integrations include hundreds of other apps and software, including Google Workspace, Facebook Ads, Google Ads, Outlook, Zoom, Mailchimp, Eventbrite, GoToWebinar, Databox, Aircall, Outfunnel, Dreamdata, CloudTalk, WooCommerce, PandaDoc, Jotform, Unbounce, and more (both free and paid options). You can connect to additional tools using a paid account through Zapier.

Whatagraph is a digital marketing reporting tool for monitoring and comparing multiple ecommerce channels and campaigns. It offers custom branding to change your report’s logo, font, style, and colors to match your company style guide. Whatagraph has built-in widgets you can add or remove from reports to display the type of data you want, how you want to see it.

Why I Picked Whatagraph: Whatagraph marketing analytics software stands out as an exceptional reporting suite due to its emphasis on ease of use. One of its key strengths is its intuitive drag-and-drop report builder, which allows users to effortlessly create visually appealing and customizable reports. The drag-and-drop functionality enables users to easily add and arrange data visualizations, charts, tables, and images, providing a seamless reporting experience without the need for complex coding or design skills.

Whatagraph offers a variety of pre-built report templates that cater to different marketing channels and metrics. These templates serve as a starting point for users, saving time and effort in report creation. Users can simply select the desired template, customize it to their specific needs, and generate insightful reports with just a few clicks. This feature is particularly beneficial for marketing teams or agencies that need to create reports quickly and consistently across multiple clients or campaigns.

Whatagraph Standout Features & Integations

Features worth attention include its automated report scheduling and delivery, allowing users to set up regular report distribution to clients or stakeholders. This feature saves time and ensures that reports are consistently delivered on schedule, keeping everyone informed and engaged. Another standout feature is its multi-channel reporting capabilities, enabling marketers to consolidate data from various marketing channels into a single comprehensive report. This feature provides a holistic view of marketing performance.

Integrations include Google Analytics, Google Ads, LinkedIn Ads, Mailchimp, and Google Search Console.

Looker is marketing intelligence software that is part of the Google Cloud suite of tools. It can connect to cloud or multicloud databases to create a single visualization point for all your business intelligence. Looker helps you optimize marketing campaigns with detailed customer data reports featuring multiple data sets, cross-channel customer behavior, and customer segmentations.

Why I Picked Looker: Google Looker marketing analytics software is highly regarded for its effectiveness in website analytics and its ability to drive marketing strategy. One key strength is its robust data exploration and visualization capabilities. Looker provides marketers with powerful tools to delve into website analytics data, allowing them to uncover valuable insights and identify key trends. The platform's intuitive interface and drag-and-drop functionality make it easy for marketers to explore data and create interactive visualizations that effectively communicate complex information.

Another notable feature of Google Looker is its advanced segmentation and cohort analysis capabilities. Marketers can define and analyze specific segments of website visitors based on various criteria such as demographics, behavior, and acquisition channels. This granular level of analysis enables marketers to understand the unique characteristics and preferences of different customer segments, allowing for highly targeted and personalized marketing strategies. With cohort analysis, marketers can track and compare the behavior of specific groups of users over time, gaining insights into user retention, engagement, and conversion rates.

Looker Standout Features & Integrations

Features worth noting include is its embedded analytics functionality, which allows marketing teams to seamlessly integrate data and insights into their existing workflows and applications. This feature enables marketers to access real-time analytics directly within their preferred platforms, fostering collaboration, and making data-driven decision-making more efficient. Additionally, Looker's data modeling and exploration capabilities empower marketing experts to create custom data models, perform complex calculations, and conduct in-depth analysis without the need for extensive technical expertise.

Integrations include Looker studio, Google Cloud, Google Ads customer match, Amazon Redshift, Google BigQuery, Microsoft SQL Server, Snowflake, Oracle, Salesforce, Marketo, and Zendesk.

Netcore is an AI-powered marketing platform used by companies like The Body Shop, Musicxray, and Miss Amara. Netcore is an omnichannel engagement platform that connects all customer data to your marketing channels. It has an artificial intelligence tool that uses customer data to improve your brand’s conversion and retention rates.

Why I Picked Netcore: Netcore marketing analytics software stands out as a powerful tool for AI-powered personalization, offering unique features that enhance the personalization capabilities of marketing campaigns. One key strength is its advanced machine learning algorithms, which enable marketers to analyze vast amounts of customer data and extract valuable insights. By leveraging AI, Netcore can identify patterns, preferences, and behaviors of individual customers, allowing for highly targeted and personalized marketing messages and experiences.

Netcore provides a comprehensive suite of personalization tools that enable marketers to deliver dynamic content and tailored experiences across various channels. From personalized email campaigns to website personalization and push notifications, Netcore's platform empowers marketers to create individualized interactions based on real-time customer data. The software's ability to track and analyze customer behavior in real-time allows for instant adjustments and recommendations to optimize personalization efforts.

Netcore Standout Features & Integrations

Features I wanted to shout out include  is its advanced customer segmentation capabilities, allowing marketers to create highly targeted segments based on various criteria such as demographics, behaviors, and preferences. This level of granularity enables marketers to deliver personalized messages and experiences to specific customer groups, resulting in improved engagement and conversion rates. Another notable feature is Netcore's AI-powered recommendation engine, which analyzes customer behavior and preferences to deliver personalized product recommendations.

Integrations are available through Zapier but this requires a separate account and may incur additional costs.

TapClicks is a marketing data and analytics platform with omnichannel reporting to measure your marketing campaigns. It has task automation to save you time by assigning tasks to the right employee as the progress status changes.

Why I Picked TapClicks: TapClicks marketing analytics software offers robust features and capabilities that make it an excellent choice for ecommerce marketing. One key strength is its ability to centralize and consolidate data from multiple sources, providing a comprehensive view of ecommerce performance. With TapClicks, ecommerce marketers can seamlessly integrate data from various platforms such as Google Analytics, Shopify, Amazon, and more, allowing for a holistic analysis of key ecommerce metrics such as sales, revenue, conversion rates, and customer behavior.

TapClicks also boasts advanced reporting and visualization capabilities. The platform offers customizable and visually appealing dashboards and reports that allow ecommerce marketers to monitor and analyze their performance metrics in real-time. The ability to create custom reports and visualize data in meaningful ways enables marketers to identify trends, track campaign performance, and identify areas for improvement. Additionally, TapClicks offers automated reporting features that save time and effort, allowing marketers to focus on strategic initiatives rather than manual reporting tasks.

TapClicks Standout Features & Integrations

Features worth highlighting include its extensive integration capabilities, allowing marketers to connect and consolidate data from a wide range of ecommerce platforms, advertising networks, and data sources. This comprehensive data integration provides a unified view of ecommerce performance, enabling marketers to analyze key metrics with ease. Additionally, TapClicks offers advanced data visualization and reporting functionalities, empowering marketers to create customizable dashboards and reports that visually represent key performance indicators and trends.

Integrations include over 200 apps and software, including Google Analytics and Ads, Facebook, Yelp, Twitter, Snapchat, LinkedIn, Criteo, AppNexus, MediaMath, Adobe Marketing Cloud, Instagram, AdRoll, StackAdapt, Bing Ads, YouTube, CallRail, and Mailchimp.

Marketo is a marketing automation software for improving customer experience by leveraging rich behavior data into actionable insights. It can identify high-scoring leads for marketing campaign prioritization. Marketo has a cost and revenue analysis feature to gauge the effectiveness of your marketing campaigns.

Why I Picked Marketo Engage: Marketo Engage marketing analytics software excels in marketing lead management by offering a range of features that optimize lead tracking, nurturing, and conversion. One key strength is its robust lead scoring capabilities, which allow marketers to prioritize and qualify leads based on their engagement and interactions with marketing campaigns. This feature enables marketers to focus their efforts on the most promising leads, increasing the efficiency of their lead management process and driving higher conversion rates. Additionally, Marketo Engage provides advanced lead nurturing capabilities, allowing marketers to create automated workflows and personalized campaigns based on lead behavior and preferences.

Another standout feature of Marketo Engage is its comprehensive lead tracking and analytics capabilities. The software provides detailed insights into lead behavior, allowing marketers to track their journey from initial engagement to conversion. Marketers can analyze key metrics such as website visits, content consumption, email interactions, and more to understand lead engagement and make data-driven decisions. The software also offers advanced reporting and visualization features, enabling marketers to create custom reports and dashboards that provide a real-time view of lead performance and campaign effectiveness.

Marketo Engage Standout Features & Integrations

Features is its robust lead management capabilities, allowing businesses to efficiently capture, nurture, and qualify leads throughout the customer journey. Marketo's lead scoring and nurturing functionalities enable businesses to personalize and automate their communication, delivering the right message to the right audience at the right time. Another distinctive feature is Marketo's advanced analytics and reporting capabilities, providing in-depth insights into campaign performance, customer behavior, and ROI.

Integrations include Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, WordPress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, and other tools you probably already use.

Infor Birst is a cloud-based business intelligence and marketing analytics platform. Infor Birst lets you blend centralized and decentralized data into customizable graphs and charts that are easy to understand for all users. Infor Birst lets you connect data from a live source or extract data from other sources to help you with your marketing decisions.

Why I Picked Infor Birst: Infor Birst sets itself apart by offering pre-built industry and role-specific templates, providing valuable benefits for marketing teams. One key advantage is the time-saving aspect. These templates are designed to address the specific needs and challenges of various industries and roles within marketing, such as ecommerce, healthcare, or digital marketing. The templates come with predefined data models, metrics, and visualizations that are tailored to the industry or role, allowing marketers to quickly generate insightful reports and gain immediate visibility into key marketing performance indicators.

The availability of industry and role-specific templates in Infor Birst ensures that marketing teams have access to best practices and relevant metrics specific to their sector. The templates are designed based on industry standards, regulations, and key performance indicators (KPIs) commonly used within each industry. This ensures that marketing teams have a solid foundation to build upon and can align their analytics efforts with industry benchmarks and goals. For example, an e-commerce marketing team can leverage templates specifically designed for online retail, including metrics such as conversion rates, average order value, and customer lifetime value.

Infor Birst Standout Features & Integrations

Features worth noting are its advanced data integration capabilities. Infor Birst allows seamless integration of data from multiple sources, including various marketing platforms, CRMs, and data warehouses. Another distinctive feature of Infor Birst is its embedded analytics capabilities. The software offers embedded analytics functionality that allows marketers to embed interactive and visually appealing dashboards and reports directly into their applications or portals.

Integrations include hundreds of options spanning HR, ERP, financials, and workforce management; for example, Prophecy IoT, Sragon Grid, CADTALK, GTreasury, Vertex O Series, Avalara platforms, and Accure Cloud.

Salesforce Einstein is an artificial intelligence solution for Salesforce users. It can help improve sales by anticipating sales opportunities and customer needs. Salesforce Einstein is an add-on to Salesforce Customer 360.

Why I Picked Salesforce Einstein: Salesforce Einstein marketing analytics software is well-suited for marketing and sales teams as it offers powerful features that enhance collaboration, optimize lead generation, and drive sales performance. One key strength is its ability to leverage artificial intelligence (AI) and machine learning to analyze vast amounts of data and provide valuable insights to sales teams.

Salesforce Einstein is great because its integration with Salesforce CRM, a popular customer relationship management platform, makes it a holistic marketing, sales, and CRM suite. This integration allows seamless data flow between marketing and sales teams, ensuring alignment and providing a comprehensive view of customer interactions. Sales teams can access critical marketing analytics data directly within the CRM, such as lead scores, engagement metrics, and campaign performance.

Salesforce Einstein Standout Features & Integrations

Features worth noting include is its robust customer journey mapping capability, allowing businesses to visualize and optimize the entire customer experience across various touchpoints. This feature enables marketers to create personalized, omni-channel campaigns that deliver relevant content at each stage of the customer journey. Additionally, Salesforce Marketing Cloud offers a vast library of pre-built templates, automation workflows, and AI-powered personalization tools, enabling marketers to efficiently create and deliver dynamic, personalized content to engage customers.

Integrations include PayPal, Stripe, ShipStation, Klaviyo, Yotpo, Avalara, Flow, Aspire, Kount, Luigi’s Box, and custom API integrations.