Best Marketing Funnel Software Shortlist
Here’s my shortlist of the best marketing funnel software:
Our one-on-one guidance will help you find the perfect fit.
As a CMO, you know the frustration of using outdated tools that fail to align with the dynamic needs of B2C customers. From poorly timed lead nurturing to fragmented customer journeys, clunky software can derail your marketing efforts, costing you valuable time and conversions. If your current tool isn’t delivering seamless experiences or actionable insights, it’s time to consider an upgrade.
With years of experience in B2C marketing and a deep understanding of SaaS tools, I’ve helped marketing leaders like you identify and implement software that drives results. Throughout my career, I’ve seen first-hand how the right tool can streamline operations and amplify customer engagement. This knowledge allows me to pinpoint solutions tailored to your goals, saving you the hassle of trial-and-error experimentation.
That’s why, to simplify your search, I’ve thoroughly tested and reviewed a range of marketing funnel software options. Each recommendation reflects my expertise and is chosen with the specific needs of marketing experts in mind. Let’s work together to find the next tool to power your funnel and deliver the results you deserve.
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Best Marketing Funnel Software Summary
This comparison chart summarizes pricing details for my top marketing funnel software selections to help you find the best one for your budget and business needs.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | ClickFunnels ClickFunnels helps marketers quickly create sales and landing pages to drive conversions. | Best for sales pages | 14-day free trial | From $81/month (billed annually) | Website |
2 | Systeme Systeme offers startups tools for sales funnels, email campaigns, and hosting courses. | Best for startups | Free plan available | From $27/month | Website |
3 | GetResponse GetResponse engages audiences with email campaigns and automated marketing funnels. | Best for email marketing | Free plan available | From $15.60/month (billed annually) | Website |
4 | ConvertFlow ConvertFlow enables creating personalized campaigns with targeted pages, forms, and pop-ups. | Best for personalized campaigns | Free trial + demo available | From $22/month (billed annually) | Website |
5 | Funnel Funnel simplifies aggregating and analyzing marketing data from various platforms. | Best for data integration | Free demo | From $399/5 users/month | Website |
6 | Kajabi Kajabi supports course creators with tools for content creation, memberships, and payments. | Best for course creators | 14-day free trial | From $149/user/month | Website |
7 | Pipedrive Pipedrive organizes sales processes and helps manage leads and forecast performance. | Best for sales management | 14-day free trial | From $12.50/user/month (billed annually) | Website |
8 | ActiveCampaign ActiveCampaign automates email marketing and improves customer engagement processes. | Best for automation tools | 14-day free trial | From $20/month (billed annually) | Website |
9 | Kartra Kartra provides all-in-one tools for managing marketing processes and customer relationships. | Best for all-in-one marketing | 14-day free trial | From $99/month (billed annually) | Website |
10 | Funnelytics Funnelytics visualizes customer journeys and tracks campaign effectiveness for marketers. | Best for funnel mapping | Free trial available | From $79/month | Website |
How to Choose Marketing Funnel Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
Factor | What to Consider |
Scalability | Ensure the software grows with your business, accommodating more users and data as needed. Look for solutions that offer flexible plans. |
Integrations | Check if the software connects with your existing tools, like CRM and email platforms, to streamline workflow and data management. |
Customizability | Look for options to tailor the software to fit your team's specific needs, including branding and unique workflows. |
Ease of Use | Consider the user interface and how quickly your team can adopt the software without extensive training. A user-friendly design is essential. |
Budget | Compare the cost against your budget. Consider both upfront costs and any ongoing fees, ensuring the software offers value for your investment. |
Security Safeguards | Ensure the software complies with industry regulations and offers features like data encryption and user access controls to protect sensitive information. |
Best Marketing Funnel Software Reviews
Below are my detailed summaries of the best marketing funnel software that made it onto my shortlist. My reviews offer an in-depth look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
ClickFunnels is a sales funnel builder designed for marketers and entrepreneurs looking to create sales pages and landing pages quickly. It's ideal for businesses focused on driving conversions and managing customer journeys.
Why I picked ClickFunnels: ClickFunnels is tailored for crafting effective sales pages with ease. It offers a drag-and-drop editor that simplifies page creation, making it accessible even if you don't have design skills. Additionally, the tool provides A/B testing capabilities, allowing you to optimize your pages for better performance.
Standout features & integrations:
Features include customizable templates that let you tailor your pages to match your brand. The membership site builder also helps you create exclusive content areas for your audience, while the email automation feature keeps your communication consistent and timely.
Integrations include Shopify, PayPal, Stripe, Mailchimp, AWeber, ActiveCampaign, HubSpot, GetResponse, Drip, and ConvertKit.
Pros and cons
Pros:
- Integrated A/B testing
- Versatile design options
- Quick setup for sales pages
Cons:
- Limited support for large teams
- Complexity with advanced features
Systeme is an all-in-one marketing platform ideal for startups looking to build and manage their online presence. It offers tools for creating sales funnels, managing email campaigns, and hosting online courses.
Why I picked Systeme: Systeme provides startups with a versatile solution for their marketing needs. Its sales funnel builder allows you to create and optimize funnels without technical expertise. The email marketing feature also helps maintain communication with your audience effectively. Additionally, Systeme includes course hosting capabilities, enabling you to offer educational content to your customers.
Standout features & integrations:
Features include membership site creation to help you manage exclusive content for your audience, affiliate program management that enables you to run and track affiliate campaigns, and blogging tools that let you create and publish content to engage your audience.
Integrations include Stripe, PayPal, Mailchimp, Zapier, Facebook Ads, Google Analytics, WordPress, HubSpot, ActiveCampaign, and ConvertKit.
Pros and cons
Pros:
- Supports course hosting
- Easy sales funnel creation
- Comprehensive toolset for startups
Cons:
- May require additional support
- Limited reporting features
GetResponse is an all-in-one marketing platform focused on email marketing and conversion funnel creation. It caters to businesses aiming to engage their audience through targeted email campaigns and automated marketing funnels.
Why I picked GetResponse: GetResponse excels in providing an advanced email marketing solution. It offers a range of pre-designed templates to help you craft professional emails quickly. The platform's automation features also allow you to set up sophisticated email sequences based on user actions. Additionally, its conversion funnels integrate email efforts with landing pages to maximize lead generation.
Standout features & integrations:
Features include webinar hosting to provide a way to engage your audience with live presentations, advanced segmentation that lets you target specific groups within your email lists for more personalized communication, and A/B testing to help you optimize email performance by comparing different versions.
Integrations include Shopify, WooCommerce, PayPal, Stripe, Zapier, Salesforce, WordPress, Magento, PrestaShop, and Google Analytics.
Pros and cons
Pros:
- Built-in webinar hosting
- Supports detailed segmentation
- Effective landing page integration
Cons:
- Limited advanced analytics
- Initial setup can be complex
ConvertFlow is a platform aimed at marketers who want to create personalized marketing campaigns to engage their audience. It helps businesses build targeted landing pages, forms, and pop-ups that cater to specific user behaviors and preferences.
Why I picked ConvertFlow: ConvertFlow specializes in delivering personalized marketing experiences. Its visual campaign builder allows you to design custom workflows that adapt to your audience's actions, while its dynamic content elements allow you to tailor each user's journey based on their interactions. Additionally, the platform supports advanced targeting options, ensuring your campaigns reach the right people at the right time.
Standout features & integrations:
Features include a drag-and-drop editor that lets you create campaigns without coding, audience segmentation to help you organize contacts based on behavior and preferences, and real-time analytics to provide insights into campaign performance, allowing you to make informed decisions.
Integrations include HubSpot, Mailchimp, ActiveCampaign, Drip, AWeber, Infusionsoft, Klaviyo, Marketo, Salesforce, and Zapier.
Pros and cons
Pros:
- Visual workflow builder
- Dynamic content customization
- Advanced targeting capabilities
Cons:
- Complex for small teams
- Steep learning curve initially
Funnel is a data integration tool designed for marketing teams that need to aggregate and analyze data from various platforms. It simplifies the process of collecting data and transforming it into actionable insights.
Why I picked Funnel: Funnel excels in data integration, offering a centralized platform to gather marketing data from numerous sources. This helps your team save time and reduce errors in manual data collection. Its automated data transformation features also allow you to convert raw data into formats that are ready for analysis. Overall, with Funnel, you can focus more on decision-making rather than data wrangling.
Standout features & integrations:
Features include automated data collection that allows your team to pull data from multiple sources effortlessly, while customizable dashboards enable you to create visualizations that match your team's needs.
Integrations include Google Analytics, Facebook Ads, Twitter Ads, LinkedIn Ads, Shopify, Salesforce, HubSpot, Instagram, Mailchimp, and YouTube.
Pros and cons
Pros:
- Customizable reporting capabilities
- Supports multiple data sources
- Easy data transformation process
Cons:
- Requires technical setup
- Limited advanced analytics
Kajabi is a platform designed for course creators and digital entrepreneurs who want to build, market, and sell online courses. It provides tools to create course content, manage memberships, and handle payments.
Why I picked Kajabi: Kajabi enables you to build and sell online courses effortlessly. It offers a range of templates that simplify course creation, helping you focus on content. The platform also includes marketing tools to promote your courses and manage your audience. Additionally, Kajabi's membership capabilities allow you to offer exclusive content to your community.
Standout features & integrations:
Features include customizable website themes that let you design a professional-looking site without coding, automated email marketing to help keep your audience informed and engaged, and community engagement tools to foster interaction among your course participants.
Integrations include Mailchimp, Google Analytics, Zapier, Drip, ConvertKit, ActiveCampaign, Aweber, ClickFunnels, Segment, and Facebook Pixel.
Pros and cons
Pros:
- Effective marketing tools
- Supports membership management
- All-in-one course creation
Cons:
- May need additional support resources
- Basic reporting capabilities
Pipedrive is a CRM and sales management tool designed for sales teams looking to organize and track their sales processes. It helps businesses manage leads, track communications, and forecast sales performance effectively.
Why I picked Pipedrive: Pipedrive provides an intuitive way to manage sales pipelines and track deals. Its visual pipeline management feature allows you to see the status of all deals at a glance. The tool also offers customizable sales reporting to give you insights into team performance, and email integration to help you keep track of communications without leaving the platform.
Standout features & integrations:
Features include customizable pipelines that let you adapt the tool to your specific sales process, goal tracking to help your team monitor progress and stay motivated, and sales forecasting to provide insights into future sales trends, aiding in strategic planning.
Integrations include Google Workspace, Microsoft Outlook, Mailchimp, Trello, Slack, Asana, Xero, QuickBooks, Zapier, and HubSpot.
Pros and cons
Pros:
- Customizable reporting options
- Effective sales tracking
- Visual pipeline management
Cons:
- May need additional training
- Limited advanced analytics
ActiveCampaign is a marketing automation platform designed for businesses seeking to enhance their email marketing and customer relationship management. It helps users automate their marketing processes and improve customer engagement.
Why I picked ActiveCampaign: ActiveCampaign provides an advanced set of automation tools perfect for your marketing needs. It offers advanced email automation features that allow you to create personalized email sequences based on customer behavior. The software also integrates CRM functionalities to help you manage customer interactions effectively. Additionally, ActiveCampaign provides analytics to track and optimize your marketing campaigns.
Standout features & integrations:
Features include predictive sending to help you determine the best time to send emails for engagement, conditional content that enables you to tailor messages based on customer data, and site tracking to monitor user behavior on your website and better inform your marketing strategies.
Integrations include Shopify, Salesforce, WordPress, Zapier, Facebook, WooCommerce, Eventbrite, Unbounce, Google Analytics, and Typeform.
Pros and cons
Pros:
- Offers conditional content features
- Provides detailed analytics
- Supports predictive email sending
Cons:
- Requires setup and customization
- Can be overwhelming for beginners
Kartra is an all-in-one marketing platform designed for businesses that want to manage their entire marketing process in one place. It offers tools for building pages, managing email campaigns, and handling customer relationships.
Why I picked Kartra: Kartra excels at providing an advanced suite of marketing tools under one roof. Its page builder is intuitive and allows you to create professional-looking web pages without coding, while the email marketing features help you automate communication with your audience efficiently. Additionally, Kartra's customer management tools let you track and analyze customer interactions, making it easier to nurture leads.
Standout features & integrations:
Features include membership site creation, which allows you to build and manage exclusive content areas for your audience. Plus, the software’s video hosting lets you store and share videos directly through the platform, while its helpdesk support provides a built-in system to manage customer inquiries and support tickets.
Integrations include PayPal, Stripe, Zapier, Mailgun, Braintree, Twilio, SendGrid, Authorize.Net, Plivo, and Postmark.
Pros and cons
Pros:
- Integrated helpdesk functionality
- Supports membership sites
- Built-in video hosting
Cons:
- Requires time for full setup
- Overwhelming for new users
Funnelytics is a visual funnel mapping tool designed for marketers who want to plan and analyze their marketing funnels. It helps businesses visualize customer journeys and track the effectiveness of their campaigns.
Why I picked Funnelytics: Funnelytics provides a straightforward way to map and visualize your marketing funnels. Its drag-and-drop interface makes it easy for you to arrange and connect funnel steps. You can also overlay real data on your funnel maps to see how well your strategies are working, and identify bottlenecks to optimize your campaigns accordingly.
Standout features & integrations:
Features include funnel analytics that provide insights into each step of your marketing funnel, conversion tracking to help you measure the success of your campaigns, and collaboration tools to enable your team to work together on funnel projects in real time.
Integrations include Google Analytics, Facebook Ads, Mailchimp, HubSpot, ActiveCampaign, ClickFunnels, Shopify, WordPress, Infusionsoft, and Unbounce.
Pros and cons
Pros:
- Identifies funnel bottlenecks
- Real-time data overlay
- Visual mapping interface
Cons:
- Steeper learning curve
- Requires data setup
Other Marketing Funnel Software
Here are some additional marketing funnel software options that didn’t make it onto my shortlist, but are still worth checking out:
- Wishpond
For small businesses
- HighLevel
For agencies
- Heap
For user behavior analysis
- Outgrow
For interactive content
- Leadpages
For landing page creation
- Zendesk Sell
For sales tracking
- Elly Analytics
For data visualization
Marketing Funnel Software Selection Criteria
When selecting the best marketing funnel software to include in this list, I considered common buyer needs and pain points like conversion optimization and lead tracking. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Effective sales funnel building
- Landing page builder
- Automate email marketing
- Track lead conversions
- Manage customer data
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven analytics and metrics
- Advanced segmentation
- Multi-channel support
- Customizable templates
- Real-time collaboration
- Autoresponders and follow-ups
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Responsive design
- Clear instructions
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars and tutorials
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple contact options
- Response time
- Quality of help articles
- Personalized assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features included in base plan
- Scalability of pricing tiers
- Hidden costs
- Discounts for annual billing
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly mentioned pros
- Commonly mentioned cons
- Frequency of updates
- Customer loyalty and retention
Trends in Marketing Funnel Software
In my research, I sourced countless product updates, press releases, and release logs from different marketing funnel software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Personalization: AI is being used to tailor marketing messages based on user behavior. This trend helps businesses create more relevant and engaging customer experiences.
- Data Visualization: Tools are increasingly offering advanced data visualization to help users better understand their funnel performance. This feature makes it easier to spot trends and make informed decisions.
- Cross-Channel Integration: There's a growing focus on integrating multiple marketing channels within one platform. This trend allows users to manage and analyze campaigns across email, social media, and more, all from a single dashboard.
- No-Code Customization: More platforms are offering no-code solutions, allowing users to customize their funnels without technical expertise. This trend makes it easier for non-developers to build and modify marketing campaigns.
- Focus on Privacy Compliance: With increasing data regulations, software vendors are prioritizing privacy compliance features. This trend ensures that businesses can handle customer data responsibly and avoid legal issues.
What Is Marketing Funnel Software?
Marketing funnel software is a tool that helps businesses guide potential customers through the stages of awareness, interest, decision, and action. Marketing professionals and sales teams commonly use these tools to convert leads and increase sales efficiency.
These tools often come with key features like AI-driven personalization, data visualization, and cross-channel integration to help support targeted marketing campaigns and enhance customer engagement. Overall, marketing funnel software provides businesses with a structured approach to nurturing leads and driving conversions.
Features of Marketing Funnel Software
When selecting marketing funnel software, keep an eye out for the following key features:
- AI-Driven Personalization: Tailors marketing messages based on user behavior to enhance customer engagement.
- Data Visualization: Provides clear insights into funnel performance, helping users make informed decisions.
- Cross-Channel Integration: Allows management of campaigns across multiple channels from a single dashboard.
- No-Code Customization: Enables users to build and modify marketing funnels without technical skills.
- Privacy Compliance: Ensures handling of customer data in line with regulations like GDPR.
- Email Automation: Automates email sequences based on user actions to maintain communication with leads.
- Conversion Tracking: Monitors lead scoring conversion rates to optimize marketing strategies.
- Predictive Sending: Determines the best time to send emails for improved open rates.
- A/B Testing: Compares different campaign versions to find the most effective approach.
- Lead Management: Helps capture and nurture leads throughout the customer journey.
Benefits of Marketing Funnel Software
Implementing marketing funnel software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved Targeting: AI-driven personalization helps tailor marketing efforts to specific user preferences, increasing engagement.
- Enhanced Decision-Making: Data visualization offers clear insights, making it easier for you to make informed marketing decisions.
- Increased Efficiency: Automation features like email sequences and predictive sending save time and ensure timely communication.
- Better Lead Management: Tools for capturing and nurturing leads help convert prospects into customers more effectively.
- Higher Conversion Rates: A/B testing and conversion tracking allow you to optimize campaigns for better results.
- Simplified Customization: No-code customization allows you to easily adjust funnels to suit your business needs without technical skills.
- Compliance Assurance: Privacy compliance features help you manage customer data responsibly, reducing legal risks.
Costs and Pricing of Marketing Funnel Software
Selecting marketing funnel software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in marketing funnel software solutions:
Plan Comparison Table for Marketing Funnel Software
Plan Type | Average Price | Common Features |
Free Plan | $0 | Basic funnel creation, limited email automation, and basic analytics. |
Personal Plan | $10-$30/user/month | Advanced funnel templates, email marketing automation, and A/B testing. |
Business Plan | $50-$100/user/month | Customizable workflows, multi-channel support, and advanced segmentation. |
Enterprise Plan | $150-$300/user/month | Dedicated account manager, enhanced security features, and complete customization options. |
Marketing Funnel Software FAQs
Here are some answers to common questions about marketing funnel software:
Is the marketing funnel still relevant?
Yes, the marketing funnel remains relevant, but it’s evolving. While the traditional linear model may not fit all customer journeys, modern funnels adapt to more complex paths. They help map out touchpoints and guide potential customers through various stages of the buying process.
How do you optimize a marketing funnel?
To optimize a marketing funnel, start by clearly defining its stages and your target audience. Use high-quality content and compelling calls to action to engage prospects. Ensure your landing pages are optimized for conversions and leverage social proof to build trust.
Why do sales funnels fail?
Even the best sales funnels often fail due to a lack of understanding of the target audience. Without identifying the needs and problems of your audience, the funnel won’t attract the right leads. It’s crucial to create content and offers that resonate with potential customers.
How can funnel software improve conversion rates?
Funnel software improves conversion rates by providing tools for personalized marketing. It helps automate email sequences, optimize landing pages, and track user interactions. These features enable you to refine your strategies and convert more leads into customers.
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