14 Best Mass Email Sender Software Reviewed in 2025
Best Mass Email Sender Software Shortlist
Here’s my shortlist of the best mass email sender software:
Our one-on-one guidance will help you find the perfect fit.
Mass email sender software helps marketing teams reach large audiences efficiently, whether you’re sending newsletters, product updates, or customer announcements. As a marketing manager, I’ve tested and reviewed top platforms to help you find tools that save time, support deliverability, and fit cleanly into your existing workflow.
In this guide, I’ll share my top picks, based on features, usability, and overall value so you can choose the right solution for your team and goals.
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Best Mass Email Sender Software Summary
This comparison chart summarizes pricing details for my top mass email sender software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for drag-and-drop editing | Free plan available | From $9/month | Website | |
| 2 | Best for API-based email sending | Free trial + freemium plan available | From $15/month | Website | |
| 3 | Best for user privacy | Free version available | From $3.75/month (billed annually) | Website | |
| 4 | Best for email list growth | Freemium version available | From $12/month | Website | |
| 5 | Best for creative layout options | 30-day free trial + free plan available | From $13/month | Website | |
| 6 | Best for multilingual campaigns | Free plan available | From $13/month | Website | |
| 7 | Best for advanced automation | 30-day free trial | From $59/month (billed annually) | Website | |
| 8 | Best for email and SMS combos | Free demo available | From $12/month (billed annually) | Website | |
| 9 | Best for Microsoft Dynamics integration | Free demo available | Pricing upon request | Website | |
| 10 | Best for comprehensive engagement | Free plan available | From $8/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Mass Email Sender Software Review
Below are my detailed summaries of the best mass email sender software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
MailerLite is an email marketing tool built for businesses that want to create, send, and manage campaigns in one place. It supports teams by offering design tools, automation features, and performance tracking to help manage email communication and engagement.
Why I picked MailerLite: MailerLite gives your team a clean drag-and-drop editor that makes email creation simple, even if no one’s a designer. You can build campaigns from scratch or start with ready-made templates and tweak them to fit your brand. The editor includes blocks for images, buttons, videos, and countdowns, so your team can get creative without touching code. You can also reuse layouts across campaigns to keep things consistent.
Standout features & integrations:
Features include an automation builder that lets you set up custom workflows. You can run interest-based segmentation using click and open data. Surveys and quizzes can be added right inside your emails to collect feedback or qualify leads.
Integrations include Shopify, WordPress, Zapier, Stripe, WooCommerce, PayPal, Squarespace, Typeform, Facebook, and Google Sheets.
Pros and cons
Pros:
- No-code email elements work well
- Allows reusable block layouts
- Fast setup for first-time users
Cons:
- Mobile previews lack full accuracy
- Automation editor can feel slow
SendGrid is a mass email sender software that helps businesses send high-volume marketing and transactional emails reliably. It’s built for teams that need scalable delivery, customizable templates, and detailed engagement tracking.
Why I picked SendGrid: You can use its email API to send large volumes of email through your app or website. It supports dynamic templates that your team can update without changing code. The API also handles delivery settings, unsubscribe tracking, and engagement data. There’s also an SMTP relay option if you want a quicker setup.
Standout features & integrations:
Features include a web-based editor for non-technical users, email validation tools that help reduce bounces, and analytics dashboards for delivery insights. You can manage suppression lists to keep your emails compliant. The platform also offers access control so your team can assign different permission levels.
Integrations include Shopify, WordPress, Salesforce, HubSpot, Azure, Segment, Zapier, Heroku, Google Cloud, and Firebase
Pros and cons
Pros:
- Works well with cloud-based apps
- Good fit for transactional emails
- Easy to scale through the API
Cons:
- Requires technical skills for most features
- Takes time to set up templates
Zoho Campaigns is an email marketing tool designed for businesses looking to enhance their email outreach while prioritizing privacy. It's particularly useful for marketing teams aiming to manage campaigns effectively without relying on third-party tracking.
Why I picked Zoho Campaigns: Zoho Campaigns sets itself apart by focusing on user privacy, using its own tracking tools. Features include customizable email templates and automation workflows that help you create and manage campaigns efficiently. You can conduct A/B testing to optimize your emails and gain insights with detailed analytics. Its integration with e-commerce platforms like Shopify supports targeted marketing efforts.
Standout features & integrations:
Features include email send-time optimization, which ensures your messages are delivered at the best times, and domain authentication to improve deliverability. You can manage both email and SMS campaigns from a single interface, and use customizable templates to create engaging content.
Integrations include Zoho CRM, Shopify, WooCommerce, Eventbrite, SurveyMonkey, LinkedIn, Facebook, Twitter, Google Analytics, and Slack.
Pros and cons
Pros:
- Effective A/B testing
- Comprehensive analytics
- Easy automation workflows
Cons:
- Occasional integration issues
- Basic design templates
New Product Updates from Zoho Campaigns
EmailOctopus is an email marketing platform aimed at businesses looking to expand their email lists efficiently. It serves marketers and small businesses by offering customizable templates and automated email sequences.
Why I picked EmailOctopus: EmailOctopus excels in helping businesses grow their email lists without incurring high costs. It features customizable forms that facilitate audience growth by capturing new subscribers. The platform's list segmentation allows you to send targeted messages, enhancing engagement with your audience. Automation capabilities simplify the onboarding process for new subscribers, making your email marketing efforts more effective.
Standout features & integrations:
Features include a drag-and-drop email editor, which makes creating visually appealing emails straightforward. List segmentation helps you deliver targeted content to different audience groups. You can also use customizable landing pages to capture more subscribers.
Integrations include Zapier, Shopify, WordPress, Squarespace, Mailchimp, Google Analytics, Facebook, Twitter, Stripe, and Eventbrite.
Pros and cons
Pros:
- Responsive customer support
- Affordable for small businesses
- Effective list growth tools
Cons:
- Occasional deliverability issues
- Limited advanced features
Mailchimp is a mass email sender software designed to help businesses create, send, and optimize large-scale email campaigns. It enables teams to manage subscriber lists, automate email flows, and track campaign performance from one unified platform.
Why I picked Mailchimp: You get a flexible layout editor that gives your team control over the look and feel of each message. The drag-and-drop builder includes content blocks, layout presets, and style tools. It also supports dynamic content and product recommendations. You can customize designs for different customer groups without needing design skills.
Standout features & integrations:
Features include basic automation for sending welcome emails or re-engagement messages. You can also run A/B tests to compare email content. The platform tracks open rates, clicks, and other metrics so your team can improve each campaign.
Integrations include Shopify, Canva, Squarespace, Salesforce, Eventbrite, Stripe, QuickBooks, WooCommerce, WordPress, and Zendesk
Pros and cons
Pros:
- Can preview emails across device types
- Can build landing pages in the editor
- Clean layout tools with custom blocks
Cons:
- Design features vary by plan level
- Takes time to learn email logic rules
Benchmark Email is a marketing platform built to help teams create and send branded emails at scale. It supports businesses of all sizes looking to manage their email content and audience communications from one place. It offers tools for designing emails, automating follow-ups, and tracking engagement.
Why I picked Benchmark Email: Benchmark Email helps your team run campaigns in multiple languages without extra hassle. You can create emails in different languages using its editor, and choose templates that support special characters and right-to-left text. Language settings are easy to adjust in the account dashboard, and you can segment contacts by language. It also lets you preview emails in different languages before sending.
Standout features & integrations:
Features include email templates that you can drag and drop, making it fast to create branded campaigns. Your team can run A/B tests to compare subject lines or layouts. You also get real-time reports that show opens, clicks, and bounces.
Integrations include Shopify, Google Sheets, Zapier, WordPress, Facebook, Slack, Typeform, Eventbrite, PayPal, and Stripe.
Pros and cons
Pros:
- Great for regional marketing teams
- Easy to toggle between language versions
- Translates templates with little setup
Cons:
- Fewer native CRM features
- Not ideal for transactional emails
Campaigner is a mass email sender software built for businesses that need to send high-volume marketing campaigns. It supports advanced automation and SMS integration, helping teams engage customers across multiple channels and improve conversion rates.
Why I picked Campaigner: Campaigner excels with its advanced automation features that drive revenue through effective email marketing. It offers customizable automation workflows that nurture subscribers through the marketing funnel, significantly increasing conversion rates. The platform's intuitive drag-and-drop email design tool simplifies campaign creation for your team. Additionally, Campaigner integrates SMS capabilities, allowing you to capitalize on high read rates and enhance customer engagement.
Standout features & integrations:
Features include a mobile-responsive email builder that ensures your campaigns look great on any device. Campaigner also provides tools for maintaining list health and sender reputation, such as the Reputation Defender. The platform supports collaboration with team-based tools, making it easier for your team to work together effectively.
Integrations include Shopify, Salesforce, Magento, WooCommerce, Facebook, Twitter, Google Analytics, Microsoft Dynamics, Zapier, and WordPress.
Pros and cons
Pros:
- Reputation Defender for list health
- SMS integration with email workflows
- Advanced automation capabilities
Cons:
- Fewer native integrations
- Higher learning curve for beginners
Constant Contact is an online platform built for teams that want to create, send, and track marketing emails and text messages. It helps businesses manage customer communication, events, and contact lists all in one place.
Why I picked Constant Contact: You can use both email and SMS to reach your contacts in one workflow. It has built-in templates for newsletters, promos, and announcements that are easy to edit. The SMS feature works right inside the dashboard, so you don’t need another app. Your team can schedule messages, set triggers, and keep campaigns aligned.
Standout features & integrations:
Features include sign-up forms that grow your contact list, automated welcome messages that run without extra setup, and social posting tools so you can share campaigns on your feeds. You also get subject line testing to help improve open rates. Contact management lets you tag and sort people into groups that match your goals.
Integrations include Shopify, WooCommerce, Eventbrite, Salesforce, QuickBooks, Vimeo, Canva, Etsy, WordPress, and Outlook
Pros and cons
Pros:
- Easy to reuse past campaigns
- Lets you A/B test subject lines
- Sends email and SMS in one workflow
Cons:
- Hard to manage large lists fast
- Not great for advanced segmentation
ClickDimensions is a mass email sender software built specifically for businesses using Microsoft Dynamics 365. It enables users to create, send, and track large-scale email campaigns directly within their CRM, streamlining communication and campaign execution.
Why I picked ClickDimensions: ClickDimensions offers deep integration with Dynamics 365, allowing teams to send personalized emails based on real-time CRM data. Its email automation tools support targeted follow-ups, lead nurturing, and customer re-engagement. You can easily track email performance and campaign ROI with built-in analytics.
Standout features & integrations:
Features include drag-and-drop email design, automated campaign workflows, and dynamic segmentation. The platform also supports A/B testing, real-time reporting, and email deliverability tools—ensuring that your messages land in the inbox and drive engagement.
Integrations include Microsoft Dynamics 365, Microsoft Teams, Microsoft Outlook, Microsoft SharePoint, LinkedIn, Facebook, Twitter, Google Analytics, Eventbrite, and GoToWebinar.
Pros and cons
Pros:
- Automated customer journeys
- Strong data security measures
- Real-time contact updates
Cons:
- Limited customization options
- Complex setup process
Brevo is a mass email sender software designed to help businesses create, send, and track high-volume email campaigns alongside other communication tools. It supports email automation, segmentation, and deliverability to ensure your messages reach the right audiences effectively.
Why I picked Brevo: Brevo simplifies mass emailing with its visual automation builder and drag-and-drop email editor. You can personalize campaigns, set triggers, and send follow-ups—all while managing deliverability through dedicated IPs. Its built-in CRM also helps you organize contacts and automate lead nurturing across email workflows.
Standout features & integrations:
Features include mobile-optimized email templates, A/B testing for subject lines and content, and real-time performance tracking. Brevo also supports contact segmentation, allowing you to target emails based on user behavior or profile data.
Integrations include Shopify, WordPress, Facebook, Google Analytics, Slack, Salesforce, WooCommerce, Magento, Drupal, and PrestaShop.
Pros and cons
Pros:
- Good mobile responsiveness
- Built-in CRM functionality
- Clean and organized dashboard
Cons:
- Manual lead scoring setup
- Limited advanced personalization features
Other Mass Email Sender Software
Here are some additional mass email sender software options that didn’t make it onto my shortlist, but are still worth checking out:
- GMass
For Gmail integration
- Vertical Response
For small businesses
- Mailmeteor
For personalized Gmail outreach
- Yet Another Mail Merge
For sending from Google Workspace
Mass Email Sender Software Selection Criteria
When selecting the best mass email sender software to include in this list, I considered common buyer needs and pain points like deliverability rates and ease of use. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Send bulk emails
- Manage subscriber lists
- Track email performance
- Automate email sequences
- Provide email templates
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation options
- A/B testing capabilities
- Customizable landing pages
- Integrations with CRM systems
- Real-time analytics
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Clear navigation paths
- Customizable dashboard
- Responsive design for mobile use
- Minimal learning curve
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars and tutorials
- Pre-built templates for quick start
- Responsive onboarding support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multichannel support options
- Access to a knowledge base
- Response time to inquiries
- Availability of dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing structure
- Features available in lower-tier plans
- Cost efficiency for large volumes
- Discounts for annual billing
- Satisfaction with pricing vs. features
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Consistency of positive feedback
- Frequency of reported issues
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on feature effectiveness
How to Choose Mass Email Sender Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Can the software grow with your business? Consider future needs and whether the tool can handle increased email volumes without extra cost. |
| Integrations | Does it work with your existing tools? Check for compatibility with CRM systems, analytics platforms, and other marketing tools you use. |
| Customizability | How flexible is the software? Look for tools that let you tailor workflows and templates to fit your brand and marketing strategy. |
| Ease of use | Is the interface intuitive? Ensure your team can navigate it easily without extensive training or a steep learning curve. |
| Implementation and onboarding | How quickly can you get started? Evaluate the availability of tutorials, support, and resources to help your team begin using the software effectively. |
| Cost | Does the pricing align with your budget? Look beyond the initial cost and consider long-term expenses, including upgrades and additional features. |
| Security safeguards | How secure is your data? Ensure the software complies with regulations and offers encryption and other security measures to protect customer information. |
| Compliance requirements | Does the software meet industry standards? Consider any specific compliance needs, like GDPR, and whether the tool can support them. |
What Is Mass Email Sender Software?
Mass email sender software is a tool that allows businesses to send large volumes of emails to customers and prospects. Marketing professionals and small business owners typically use these tools to engage audiences and promote products or services. Automation, segmentation, and analytics features help with targeting, managing campaigns, and measuring success. These tools provide value by enhancing communication efficiency and improving customer engagement.
Features of Mass Email Sender Software
When selecting mass email sender software, keep an eye out for the following key features:
- Email automation: Automates sending messages at specified times, helping maintain consistent communication with your audience.
- Segmentation: Allows you to divide your email list into targeted groups, improving engagement by sending relevant content.
- Analytics and reporting: Provides insights into email performance, helping you track open rates, clicks, and conversions.
- Customizable templates: Offers pre-designed email layouts that you can tailor to fit your brand, saving time on design work.
- A/B testing: Enables you to test different email versions to see which performs better, optimizing your campaigns.
- List management: Helps you organize and maintain subscriber lists, ensuring data accuracy and compliance with regulations.
- Integration capabilities: Connects with other tools like CRM systems and social media platforms, enhancing your marketing efforts.
- Mobile responsiveness: Ensures emails display correctly on all devices, improving user experience and engagement.
- Security features: Protects sensitive data with encryption and compliance with industry standards, safeguarding customer information.
- Real-time updates: Provides immediate access to campaign data, allowing you to make informed decisions quickly.
Benefits of Mass Email Sender Software
Implementing mass email sender software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved engagement: By using segmentation and personalization, you send more relevant content, leading to higher open and click rates.
- Time efficiency: Automation features let you schedule emails and manage campaigns without manual intervention, saving your team time.
- Data-driven decisions: Analytics and reporting tools offer insights into campaign performance, helping you make informed marketing choices.
- Consistent branding: Customizable templates ensure your emails match your brand's look and feel, maintaining consistency across communications.
- Enhanced reach: Integration with CRM and social media platforms expands your marketing efforts, reaching a broader audience.
- Cost savings: By targeting the right audience with effective emails, you maximize the return on investment from your marketing budget.
- Regulatory compliance: List management and security features help you maintain data accuracy and comply with industry regulations.
Costs and Pricing of Mass Email Sender Software
Selecting mass email sender software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in mass email sender software solutions:
Plan Comparison Table for Mass Email Sender Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email templates, limited automation, and basic analytics. |
| Personal Plan | $10-$30 /user /month | Customizable templates, basic segmentation, and email scheduling. |
| Business Plan | $50-$100 /user /month | Advanced automation, detailed analytics, and A/B testing capabilities. |
| Enterprise Plan | $150-$300 /user /month | Dedicated support, advanced integrations, and enhanced security features. |
Mass Email Sender Software FAQs
Here are some answers to common questions about mass email sender software:
What is the difference between bulk email and mass email?
Bulk email and mass email are often used interchangeably, both referring to sending a single message to many recipients. The key is ensuring your emails are relevant and personalized to avoid being marked as spam. Tools that offer segmentation and personalization features can help enhance your strategy.
What are the new rules for bulk email senders from Google and Yahoo?
As of February 2024, Google and Yahoo enforce stricter guidelines for bulk email senders, focusing on authentication, spam rates, and easy unsubscribe options. Ensure your emails comply by implementing proper authentication and offering a clear unsubscribe process. This helps maintain deliverability and engagement.
Is it legal to send mass emails?
Yes, sending mass emails is legal, but you must comply with regulations like CAN-SPAM in the US or GDPR in Europe. These laws require clear consent from recipients, accurate sender information, and easy opt-out options. Ensuring compliance helps protect your brand reputation and avoid penalties.
How can I send mass emails without them going to spam?
To avoid spam folders, focus on list hygiene, using double opt-in processes and regularly cleaning your email list. Personalize your content and avoid spammy language. Authentication protocols like SPF, DKIM, and DMARC also help improve deliverability and build trust with email providers.
How often should I send mass emails?
The ideal frequency depends on your audience and content. Regular engagement is crucial, but too many emails can lead to unsubscribes. Test different frequencies to find what works best for your audience, ensuring each email provides value and aligns with your marketing goals.
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