Constant Contact Review: Pros, Cons, Features, and Pricing
Constant Contact is an email marketing software that helps businesses connect with their audience through email campaigns. It best serves small businesses, nonprofits, and startups needing straightforward tools for customer engagement and outreach. Constant Contact offers easy-to-use features and reliable support for effective email marketing.
Constant Contact makes time-consuming email marketing campaigns more efficient with its marketing automation tools and offers attractive email design options, beneficial for digital marketing teams, nonprofit organizations, and small business owners. In this article, I'll cover Constant Contact's features, pros and cons, use cases, and pricing so you can decide if it aligns with your team's needs and goals.
Constant Contact Evaluation Summary
- From $12/month
- Free trial available
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Constant Contact Overview
In my opinion, Constant Contact is a solid choice for small businesses and nonprofits looking for user-friendly email marketing software. It excels in ease of use and customer support, making it simple for new users to get started. While it might not offer the most advanced features or customization options compared to other platforms, such as ActiveCampaign or GetResponse, its straightforward interface and reliable support make it a strong contender. If you're deciding between tools, consider your team's needs and whether a simple platform with solid customer support will suit your goals and workflows.
pros
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Its features are user-friendly, even without technical skills.
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It offers helpful and reliable customer support.
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It offers various email marketing features for creating engaging email campaigns.
cons
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It lacks advanced features that some other platforms offer.
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You might find the customization options and email templates limited.
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No free plan is available.
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Email Templates
Constant Contact provides a variety of customizable templates that help your team create professional-looking emails quickly. You can adjust colors and fonts and add images to match your brand.
List Management
You can organize and segment your contacts efficiently with Constant Contact's list-building tools. This feature helps you target specific audiences with relevant content.
Email Scheduling
Organize your email campaigns and schedule optimal sending times with the email automation tools. This way, you ensure your message will reach your contacts when they're most likely to engage.
Analytics and Reporting
Track your email performance and customer relationship management (CRM) with detailed analytics, campaign comparison, and heat maps, giving your team insights into open rates, click-throughs, email deliverability rates, and more. You can use this data to refine your strategies.
A/B Testing
Test different email versions to see which performs better with your audience. This feature helps you optimize your messaging for better CRM results.
Autoresponders
Use Constant Contact’s automation features to set up automated email sequences to nurture leads and engage your audience without manual intervention. This also keeps your communication consistent and timely.
SMS Marketing
Engage more customers with the platform’s Short Message Service (SMS) tools. Adding texting to your marketing strategy helps you reach more people with just a few simple words.
Ease of Use
Constant Contact excels in user-friendliness, so your team can quickly start creating and managing email campaigns. Its intuitive interface requires little technical knowledge, so you can focus on your messaging without the need for complex tools. The drag-and-drop email editor allows you to customize templates, and straightforward navigation helps your team find what they need quickly. Compared to other platforms, Constant Contact's simplicity and ease of use stand out, especially for teams with limited time and resources.
Integrations
Constant Contact integrates with Salesforce, Shopify, Eventbrite, WordPress, SurveyMonkey, Outlook, Google Ads, Facebook, WooCommerce, Zapier, Canva, and more. Constant Contact also offers an API and facilitates the migration of your contacts from email providers, such as Yahoo and Gmail, and previous email marketing platforms, such as MailChimp.
Constant Contact Specs
- A/B Testing
- API
- Audience Targeting
- Brand Management
- Calendar Management
- Campaign Management
- Compliance Tracking
- Contact Management
- Contact Sharing
- Conversion Tracking
- CRM Integration
- Customer Management
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Email Integration
- External Integrations
- Google Apps Integration
- Lead Management
- Lead Scoring
- Link Tracking
- Marketing Automation
- Multi-User
- Notifications
- Scheduling
- Social-Media Integration
- Third-Party Plugins/Add-Ons
