Skip to main content

As a seasoned marketing expert with decades of experience using email marketing software for my campaigns, I am here to provide you with all the essential insights you need to make an informed decision about MailChimp. In this comprehensive review, I will offer a straightforward assessment of MailChimp's features, functionality, and performance.

MailChmp review screenshot shwing email design reference.
Design email references with MailChimp.

MailChimp Software Product Overview

MailChimp is a versatile email marketing platform that caters to businesses and marketers seeking efficient and user-friendly email campaign management. Its user-friendly interface and automation capabilities streamline marketing efforts while enabling businesses to connect with their audience effectively.

This tool addresses the common challenges of email marketing, such as campaign management complexity and audience engagement, making it an indispensable resource for marketers.


  • Ease of Use: MailChimp's intuitive interface simplifies email campaign management, reducing the learning curve and saving valuable time for marketers.
  • Advanced Analytics: The platform offers in-depth analytics, providing marketers with valuable insights into campaign performance, and allowing for data-driven decision-making.
  • Automation Capabilities: MailChimp's robust email marketing automation tools enable businesses to set up and execute personalized email sequences, enhancing customer engagement and nurturing leads effectively.


  • Limited CRM Integration: MailChimp's CRM integration options are somewhat limited, which may pose challenges for businesses requiring more comprehensive customer relationship management capabilities.
  • Design Customization Constraints: The platform's email template customization can be restrictive, making it less suitable for businesses with highly specific branding or design requirements.
  • Deliverability Concerns: MailChimp's email deliverability rates can sometimes lag behind industry leaders, potentially impacting the reach of your email campaigns.

Expert Opinion

In comparing MailChimp to other marketing software options, I find that it has its strengths and weaknesses. On the positive side, MailChimp excels in terms of user-friendly interface and ease of onboarding, making it an ideal choice for small to mid-sized businesses and marketers looking for a quick start. Its pricing is competitive, and the platform offers robust automation features, which can significantly boost campaign efficiency.

MailChimp: The Bottom Line

MailChimp review screenshot showing email design.
Design emails with MailChimp.

In assessing MailChimp against its counterparts, what sets it apart is its user-friendly interface and intuitive onboarding process. What MailChimp uniquely offers is a seamless blend of simplicity and robust automation capabilities, catering to both beginners and experienced marketers.

MailChimp Deep Dive

Here are 20 common features of marketing software, along with whether MailChimp offers each feature:

MailChimp Specifications

  1. Email Campaign Management - Yes
  2. Automation Workflows - Yes
  3. Contact List Management - Yes
  4. A/B Testing - Yes
  5. Analytics and Reporting - Yes
  6. Landing Page Builder - Yes
  7. CRM Integration - Yes
  8. Social Media Integration - Yes
  9. Lead Generation - Yes
  10. Segmentation - Yes
  11. Personalization - Yes
  12. Email Templates - Yes
  13. Drag-and-Drop Editor - Yes
  14. Mobile Optimization - Yes
  15. Marketing Automation - Yes
  16. Drip Campaigns - Yes
  17. SMS Marketing - Yes
  18. Web Tracking - Yes
  19. Surveys and Forms - Yes
  20. Multi-Channel Marketing - Yes

MailChimp Feature Overview

  1. Email Campaign Management: MailChimp excels in email campaign management by offering a user-friendly drag-and-drop editor that allows for quick and visually appealing email creation. Its extensive library of customizable templates and the ability to schedule campaigns in advance set it apart from the competition.
  2. Automation Workflows: MailChimp's automation workflows empower marketers to create complex, yet intuitive, automation sequences with ease. What sets it apart is its ability to trigger actions based on user behavior, ensuring highly personalized and targeted communication.
  3. Contact List Management: With MailChimp, users can efficiently manage contact lists by segmenting and organizing subscribers for more tailored messaging. Its intelligent tag system and audience management tools make list management a breeze.
  4. Analytics and Reporting: MailChimp's email marketing analytics and reporting systems provide in-depth insights into campaign performance. What stands out is its user-friendly presentation of data, making it easy for marketers to glean actionable insights and adjust their strategies accordingly.
  5. Landing Page Builder: MailChimp offers a landing page builder that allows users to create customized and mobile-responsive landing pages. Its integration with email campaigns simplifies the conversion funnel and boosts engagement.
  6. CRM Integration: What makes MailChimp unique is its seamless integration with popular CRMs, enhancing customer relationship management by synchronizing data across platforms. This feature streamlines lead nurturing and customer communication.

Standout Functionality

MailChimp distinguishes itself from other marketing software through several standout features and functionalities. Firstly, its Email Campaign Management stands out with its user-friendly drag-and-drop editor and an extensive library of customizable templates, making email creation a breeze for marketers of all levels.

Secondly, MailChimp's Aautomation workflow offers exceptional versatility, allowing for the creation of complex automation sequences triggered by user behavior, ensuring highly personalized communication.


MailChimp offers a range of out-of-the-box or native integrations with various software and tools to enhance its functionality. Some notable native integrations include popular CRM systems like Salesforce and HubSpot, enabling seamless synchronization of customer data for more effective email marketing campaigns.

Additionally, MailChimp offers native e-commerce integrations with platforms such as WooCommerce and Shopify, streamlining product promotion and sales tracking.

MailChimp Pricing

MailChimp offers a range of pricing tiers to accommodate various user needs:

  • Free Plan: $0/user/month
    • This plan includes basic email marketing features and is suitable for small businesses and individuals looking to get started with email campaigns. It allows sending up to a limited number of emails per month.
  • Essentials Plan: Starting at $9.99/user/month
    • The Essentials Plan offers expanded email marketing features, including automation, A/B testing, and custom branding. It's ideal for businesses seeking to step up their email marketing efforts.
  • Standard Plan: Starting at $14.99/user/month
    • The Standard Plan builds upon the Essentials Plan, providing additional features like advanced analytics, retargeting ads, and more. It suits businesses with growing marketing needs.
  • Premium Plan: Starting at $299/user/month
    • The Premium Plan is designed for large businesses or enterprises requiring advanced marketing capabilities. It includes advanced segmentation, multivariate testing, and priority support, among other features.

Ease of Use

MailChimp boasts a user interface that is notably intuitive, featuring a clear and well-structured design that facilitates swift onboarding. Later, users will find the navigation and organization within the tool to be user-friendly, ensuring easy access to key features.

Whether you're exploring custom domain options, refining demographics, or diving into the world of digital marketing, MailChimp's interface simplifies the process.

Customer Support

MailChimp maintain a consistently reliable standard of customer support. Indeed, they offer various avenues for assistance, including email support, an extensive knowledge base with documentation and tutorials, and a community forum where users can engage with fellow users.

Furthermore, in comparison to ActiveCampaign, another automation platform, MailChimp may not offer chat support, but its existing support channels are robust and effective.

MailChimp Use Case

Who would be a good fit for MailChimp?

For those in search of a personalizated email marketing platform with an emphasis on ease of use and automation, MailChimp is an ideal choice. Furthermore, it appeals to a wide audience, including small to medium-sized businesses, startups, and individual marketers.

Furthermore, whether you're seeking efficient subject line optimization, website builder integration, or WordPress compatibility, MailChimp offers a versatile solution.

Who would be a bad fit for MailChimp?

Indeed, large enterprises or businesses with intricate and advanced marketing requirements may find that MailChimp is not the optimal choice.

Indeed, while its simplicity can be an advantage for some users, it may present limitations for organizations in need of extensive customization, advanced automation, and comprehensive CRM integration. Furthermore, this could especially be a concern for those seeking monthly email, phone support, or more robust email marketing providers.

MailChimp FAQs

Is MailChimp suitable for beginners?

Yes, MailChimp is beginner-friendly, offering a user-friendly interface and a free plan for those just starting with email marketing.

What types of businesses can benefit from MailChimp?

MailChimp is versatile and can benefit a wide range of businesses, including small to medium-sized businesses, startups, and individual marketers.

Does MailChimp offer automation features?

Yes, MailChimp provides automation features, allowing users to set up automated email sequences and workflows.

Can MailChimp handle e-commerce integrations?

Yes, MailChimp offers native e-commerce integrations with platforms like WooCommerce and Shopify.

Alternatives to MailChimp

  • Constant Contact: Constant Contact is a popular alternative to MailChimp, known for its user-friendly interface and robust email marketing features, making it an excellent choice for small businesses looking for simplicity.
  • HubSpot Marketing Hub: HubSpot Marketing Hub offers comprehensive marketing automation tools and CRM integration, making it a top choice for businesses seeking an all-in-one marketing and sales solution.
  • SendinBlue: SendinBlue stands out for its affordability and strong email deliverability rates, making it an attractive option for businesses looking to maximize their email marketing ROI.

Read more about other software tools if you're interested in some other alternatives. 

MailChimp Company Overview and History

Indeed, MailChimp, a globally renowned email marketing platform, primarily caters to small and medium-sized businesses, startups, and individual marketers.

Headquartered in Atlanta, Georgia, USA, this privately-owned company, founded in 2001 by Ben Chestnut and Dan Kurzius, has achieved greatness by offering a user-friendly interface and accessibility. Furthermore, with a focus on customer journeys and competitive MailChimp pricing, it has become a leading choice in the email marketing industry.


In summary, MailChimp is a versatile marketing tool that targets a diverse user base, ranging from novices to experienced marketers. Furthermore, with its user-friendly interface, robust automation features, and cost-effective pricing, it stands out as an attractive option for businesses seeking to elevate their email marketing services.

Subscribe to the CMO newsletter for more insights on the latest marketing tools, industry thought leadership, and expert advice.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.