17 Best Email Newsletter Software Reviewed in 2026
Best Email Newsletter Software Shortlist
Here’s my shortlist of the best email newsletter software:
Email newsletter software is essential for SaaS marketing teams looking to drive product engagement, nurture leads, and stay top-of-mind in a crowded market. But when your team is stretched thin or stuck with a limited budget, the right platform can make all the difference.
I’ve spent over a decade leading marketing teams and, using our in-house review methodology, I’ve curated a shortlist of email newsletter tools that simplify campaign creation, support personalization at scale, and integrate seamlessly with your tech stack. Let’s get into it.
Why Trust Our Software Reviews
Best Email Newsletter Software Summary
This comparison chart summarizes pricing details for my top email newsletter software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for design-focused users | Free plan available | From $19/user/month (billed annually) | Website | |
| 2 | Best for automation features | Free plan available | From $19/month | Website | |
| 3 | Best for unified AI-powered customer relationships | Free plan + free demo available | From $20/month | Website | |
| 4 | Best for small budgets | Free plan available | From $10/month | Website | |
| 5 | Best for custom email templates | Free trial available | From $13/month | Website | |
| 6 | Best for small business tasks | Free trial available | From $12.50/month (billed annually) | Website | |
| 7 | Best for integrating surveys | Free plan available | From $37/month | Website | |
| 8 | Best for content creators | Free plan available | From $143/month (billed annually) | Website | |
| 9 | Best for advanced automation | 30-day free trial | From $59/month | Website | |
| 10 | Best for transactional emails | Free plan + free demo available | From $8.08/month (billed annually) | Website |
-
Demandbase
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.4 -
6sense
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
AnswerThePublic
Visit Website
Best Email Newsletter Software Review
Below are my detailed summaries of the best email newsletter software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Flodesk is an email marketing platform tailored for creative professionals and small businesses who value design and aesthetics in their communications. It provides tools for crafting visually stunning emails that captivate audiences and enhance brand identity.
Why I picked Flodesk: It caters specifically to users who prioritize design, offering beautifully crafted templates that make your emails stand out. The intuitive drag-and-drop editor simplifies the design process, even if you're not a designer. Flodesk's emphasis on aesthetics allows you to maintain a consistent brand look across all your communications. Additionally, the platform provides automation features that help you manage your email campaigns efficiently.
Standout features & integrations:
Features include an intuitive email builder that makes creating stunning emails easy. You can access a library of customizable templates to fit your brand's style. Flodesk also offers automation tools that help you set up workflows to engage with your subscribers effectively.
Integrations include Shopify, WordPress, Instagram, Facebook, Stripe, Squarespace, Zapier, Google Sheets, Slack, and WooCommerce.
Pros and Cons
Pros:
- Suitable for non-designers
- Consistent brand aesthetics
- Visually appealing templates
Cons:
- Basic analytics options
- Limited advanced features
Elastic Email is a versatile platform designed to meet the needs of businesses seeking to enhance their communication strategies. It offers a suite of tools that cater to creating, managing, and automating email campaigns, appealing to industries from e-commerce to digital marketing. By providing solutions for efficient email delivery and detailed analytics, Elastic Email helps overcome challenges in maintaining customer engagement.
Why I Picked Elastic Email
I picked Elastic Email for its exceptional automation capabilities, crucial for streamlining email marketing efforts. The platform's automation tools allow you to set up workflows that send targeted emails based on user behavior, ensuring messages reach the right audience at the right time. Additionally, its AI-powered template designer simplifies creating visually appealing emails. The ability to integrate with various platforms enhances its utility, enabling data synchronization and campaign management.
Elastic Email Key Features
In addition to its automation strengths, some other features make Elastic Email a compelling choice for your email marketing needs.
- Email Tracking and Analytics: Provides detailed insights into your email campaigns, helping you assess performance and make data-driven decisions.
- Customizable Templates: Offers a variety of templates that you can tailor to suit your brand and campaign goals.
- Landing Pages: Allows you to create dedicated landing pages to complement your email campaigns and drive conversions.
- Subscriber Management: Facilitates efficient handling of email lists, ensuring that your communications are targeted and effective.
Elastic Email Integrations
Integrations include Google Workspace, Amazon SES, Microsoft Outlook, WordPress, HubSpot, Shopify, WooCommerce, Zapier, PayPal, and Salesforce. An API is also available for custom integrations.
Pros and Cons
Pros:
- Robust automation features streamline marketing efforts.
- User-friendly interface simplifies email campaign management.
- High deliverability rates ensure emails reach recipients effectively.
Cons:
- Advanced features can be challenging for beginners to learn.
- Limited customer support options may hinder quick assistance.
For teams seeking email newsletter software, Klaviyo stands out as a solution for unified AI-powered customer relationships. Built for businesses that rely on detailed customer data, the platform brings customer profiles, messaging channels, and automation together in one place. It connects email with SMS and other channels while keeping data centralized in real time, helping teams maintain consistent and informed communication with their audience.
Why I Picked Klaviyo
I chose Klaviyo for unified AI-powered customer relationships. It brings customer profiles, messaging channels, and automation together so teams can manage communication from one place. Within email newsletters, it supports segmentation based on behavior, purchase history, engagement, and lifecycle stage, allowing campaigns to reflect real customer activity. Its automation tools connect these segments to scheduled and triggered emails, supporting steady and informed communication over time.
Klaviyo Key Features
In addition to unified AI-powered customer relationships, Klaviyo offers:
- Customizable Templates: The platform provides over 160 templates, enabling your team to create visually appealing newsletters without extensive design skills.
- Predictive Analytics: This feature helps you forecast customer behavior and tailor your campaigns to meet their future needs.
- Real-Time Data Unification: Klaviyo consolidates customer data from various sources, offering a comprehensive view of each customer's interactions.
- Omnichannel Support: Engage your audience across email, SMS, and social media from a single platform.
Klaviyo Integrations
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, Stripe, Facebook (Meta), Instagram (via Meta), Google Ads, and Zendesk.
Pros and Cons
Pros:
- Integration with numerous ecommerce platforms
- Real-time data activation enhances customer engagement
- Omnichannel capabilities support varied customer outreach
Cons:
- Pricing increases quickly as contact list grows
- Higher pricing structure may deter small businesses
MailerLite is crafted for individuals and businesses seeking to elevate their email marketing efforts with engaging newsletters and campaigns. This platform is particularly appealing to small business owners, marketers, and creators who wish to connect with their audience through personalized and visually appealing emails. By offering tools to manage subscribers, design custom templates, and analyze performance, MailerLite addresses the need for an efficient, user-friendly solution to grow and engage your audience.
Why I Picked MailerLite
I picked MailerLite for its affordability, making it ideal for small business budgets. Its standout feature is the drag-and-drop email editor, which allows you to create professional-looking newsletters without any design skills. Additionally, MailerLite offers email automation to send targeted emails based on subscriber behavior, helping you enhance engagement without extra cost. The platform also supports digital product sales and paid newsletter subscriptions, providing additional revenue streams for your business.
MailerLite Key Features
In addition to its budget-friendly offerings, MailerLite provides a suite of features to enhance your email marketing efforts.
- Customizable Templates: Choose from a variety of pre-designed templates that you can easily modify to fit your brand's style.
- Landing Pages: Create dedicated landing pages to capture leads and grow your subscriber list.
- Website Builder: Develop a full-fledged website with integrated email marketing capabilities.
- Subscriber Management: Efficiently organize and segment your audience for targeted communication.
MailerLite Integrations
Integrations include WordPress, Shopify, WooCommerce, Stripe, Zapier, Canva, HubSpot, Google Sheets, BigCommerce, and Pipedrive.
Pros and Cons
Pros:
- Provides strong customer support with quick response times.
- High deliverability rates compared to some competitors.
- Includes automation features that streamline email campaigns.
Cons:
- Occasional email deliverability issues.
- Reporting and analytics tools lack advanced data insights.
Campaign Monitor is designed to empower businesses seeking to enhance their email marketing efforts with ease and efficiency. Whether you're a small business owner, a marketing professional, or part of a larger organization, Campaign Monitor offers a user-friendly platform that simplifies the process of creating and managing email campaigns. With its intuitive email template builder, you can craft visually appealing newsletters that resonate with your audience and drive engagement, helping you achieve your marketing goals with minimal hassle.
Why I Picked Campaign Monitor
I picked Campaign Monitor for its exceptional capability in providing custom email templates, which is a crucial feature for anyone looking to stand out in the crowded inbox of their subscribers. The platform's drag-and-drop editor allows you to design eye-catching emails without any coding expertise, making it accessible for all team members. Additionally, its segmentation and personalization features enable you to tailor emails to specific audience segments, ensuring that your messages are not only visually appealing but also relevant. These functionalities directly address the need for personalized communication, which is often a challenge for marketers.
Campaign Monitor Key Features
In addition to its custom email template capabilities, Campaign Monitor offers a host of other features designed to enhance your email marketing efforts:
- Marketing Automation: Easily create personalized customer journeys with an intuitive visual designer that automates timely email delivery.
- Link Review: Automatically detects and flags broken or outdated links in your emails to ensure seamless user experiences.
- Transactional Email: Manage on-brand, optimized transactional emails triggered by user interactions, like purchases or donations.
- Analytics Suite: Provides insights into email performance, including engagement metrics and geographic data, to refine your strategy.
Campaign Monitor Integrations
Integrations include Salesforce, Shopify, WordPress, Magento, WooCommerce, Google Analytics, Slack, Microsoft Dynamics, Eventbrite, and Zapier. An API is also available for custom integrations.
Pros and Cons
Pros:
- Features a Link review tool to prevent broken links in emails.
- Supports both email and SMS marketing for broader outreach.
- Provides advanced segmentation and personalization capabilities.
Cons:
- Two-factor authentication issues can lock users out of accounts.
- Customer support may be inconsistent, especially in payment disputes.
AWeber caters to small businesses and individual entrepreneurs with its email marketing solutions, providing tools that are both user-friendly and efficient. Whether you're a blogger, coach, or eCommerce entrepreneur, AWeber offers features that simplify the process of engaging with your audience through automated email campaigns, landing page creation, and eCommerce tools. By enabling personalized interactions and streamlined workflows, AWeber helps you tackle challenges such as customer retention and sales growth, making it an invaluable tool for enhancing your marketing efforts.
Why I Picked AWeber
I picked AWeber for its ability to automate marketing processes for small businesses, a crucial factor when searching for email newsletter software. AWeber's automation features allow you to set up personalized email sequences that trigger based on user behavior, ensuring timely and relevant communication with your audience. The platform's AI-driven writing assistant aids in crafting engaging content, helping you maintain consistency and quality in your newsletters. Additionally, its integration with eCommerce platforms like Shopify ensures your marketing efforts are directly tied to your sales activities, providing a holistic view of your customer interactions.
AWeber Key Features
In addition to its strong automation capabilities, AWeber offers several other features that enhance its usability for email newsletter campaigns.
- Landing Page Builder: Create customized landing pages to capture leads and promote your brand without needing a separate tool.
- A/B Testing: Experiment with different email formats and content to determine what resonates best with your audience.
- Subscriber Segmentation: Organize your contacts into segments for targeted and personalized email campaigns.
- Analytics and Reporting: Monitor the performance of your email campaigns with detailed analytics to inform your marketing strategies.
AWeber Integrations
Integrations include Shopify, WooCommerce, WordPress, PayPal, Calendly, Zapier, Raven Tools, Squarespace, Webflow, and Wix.
Pros and Cons
Pros:
- Offers behavior-based campaign capabilities for B2B and B2C.
- Strong customer service with responsive support.
- Good deliverability rates and mobile optimization.
Cons:
- Some users find the landing page builder lacks customization.
- Limited advanced features compared to competitors.
Benchmark Email offers an intuitive email marketing platform tailored for businesses seeking a straightforward way to engage with their audience. With its user-friendly interface, you can effortlessly create and manage email campaigns, allowing your team to focus on crafting meaningful messages rather than navigating complex software. This tool is particularly appealing to small to medium-sized businesses aiming to enhance their marketing efforts without unnecessary complications, addressing the challenge of reaching and engaging with your audience effectively.
Why I Picked Benchmark Email
I picked Benchmark Email for its exceptional survey integration capabilities, particularly its seamless integration with SurveyMonkey and YesInsights. This feature allows you to easily incorporate surveys into your email campaigns, enabling direct feedback collection from your subscribers. The integration with SurveyMonkey provides various templates and layouts, making it simple to send surveys without additional software. Similarly, the YesInsights integration facilitates one-click surveys within your campaigns, enhancing engagement and simplifying data collection.
Benchmark Email Key Features
In addition to its survey capabilities, Benchmark Email offers several other useful features for email marketing:
- Drag-and-Drop Email Builder: Create professional emails without any coding, using a simple drag-and-drop editor and customizable templates.
- Contact Management: Efficiently manage your subscriber lists with tagging and segmentation, allowing for dynamic updates and targeted campaigns.
- Real-Time Reporting: Gain insights into engagement metrics with real-time tracking, helping you optimize your strategies instantly.
- Mobile-Responsive Design: Ensure your emails look great on any device with mobile-first design capabilities.
Benchmark Email Integrations
Integrations include Canva, Stripo, Shopify, LinkedIn, eBay, Google Sheets, Zoho, Slack, and SurveyMonkey.
Pros and Cons
Pros:
- Offers a user-friendly drag-and-drop email editor.
- Features comprehensive reporting tools for performance insights.
- Supports automation with trigger-based emails.
Cons:
- Lacks advanced personalization features compared to competitors.
- Segmentation lacks tagging and cross-list capabilities.
Kajabi is an all-in-one platform tailored for companies looking to sell online courses, memberships, and other digital products. It provides tools for building websites, creating content, and managing customer relationships, all within a single platform.
Why I picked Kajabi: It's specifically designed for companies that want to monetize their expertise. Kajabi offers features like customizable templates, making it easy for you to build a professional website without coding. Its integrated marketing tools help you manage email campaigns and automate customer interactions. Additionally, the platform supports multiple types of content, allowing you to engage your audience effectively.
Standout features & integrations:
Features include a website builder that lets you design your site with drag-and-drop simplicity. You can create engaging online courses using its intuitive course builder. Kajabi also offers analytics tools to track your business performance and make informed decisions.
Integrations include Mailchimp, ConvertKit, Drip, ActiveCampaign, Aweber, Google Analytics, Facebook Pixel, Zapier, Segment, and ClickFunnels.
Pros and Cons
Pros:
- Comprehensive analytics
- No coding required
- Supports multiple content types
Cons:
- Requires time to learn
- Limited design flexibility
Campaigner is an email marketing platform designed for eCommerce businesses aiming to enhance customer engagement and boost revenue. It provides tools for personalized messaging through email and SMS, focusing on automation and workflow optimization.
Why I picked Campaigner: Campaigner offers automation tools that let teams send email newsletters based on customer actions, segments, or set schedules. The visual workflow editor helps map out newsletter sequences with multiple steps and conditions. Personalization fields adjust content for each recipient using stored contact details. SMS support adds another layer, letting teams complement newsletter campaigns with timely text messages.
Standout features & integrations:
Features include a drag-and-drop email builder that simplifies design creation. You can leverage mobile-responsive templates to ensure your emails look great on any device. The platform also offers 24/7 customer support to assist with any issues you might face.
Integrations include Shopify, Magento, WordPress, Salesforce, WooCommerce, Google Analytics, Zapier, Microsoft Dynamics, Facebook, and Netsuite.
Pros and Cons
Pros:
- Mobile-responsive templates
- Visual workflow builder
- Strong automation capabilities
Cons:
- Requires ongoing list management
- Can be complex for beginners
Brevo is a marketing platform that helps businesses manage and send email campaigns, newsletters, and customer messages. It’s built for teams that want one place to handle email communications across the customer journey. You can use it to create, send, and track email content from one dashboard.
Why I picked Brevo: Brevo lets teams build and send email newsletters without needing design or coding experience. The drag-and-drop editor helps create polished emails quickly. It supports scheduling, audience segmentation, and performance tracking to guide improvements. Emails are mobile-friendly by default and display well on phones and tablets.
Standout features & integrations:
Features include a responsive email editor that allows you to create visually appealing emails without coding. You can access over 40 customizable templates to enhance your email design. Brevo also provides real-time analytics to monitor your campaign's success and make data-driven decisions.
Integrations include Shopify, WordPress, Magento, WooCommerce, Salesforce, Zapier, Google Analytics, Facebook Ads, Stripe, and Slack.
Pros and Cons
Pros:
- Mobile optimization for all emails
- Real-time campaign analytics
- Easy-to-use drag-and-drop editor
Cons:
- Limited customer support options
- Not ideal for large enterprises
Other Email Newsletter Software
Here are some additional email newsletter software options that didn’t make it onto my shortlist, but are still worth checking out:
Email Newsletter Software Selection Criteria
When selecting the best email newsletter software to include in this list, I considered common buyer needs and pain points like ease of use and automation capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create and send newsletters
- Manage subscriber lists
- Automate email campaigns
- Track email performance
- Design email templates
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation options
- Dynamic content personalization
- Integration with ecommerce platforms
- AI-powered analytics
- Customizable automation workflows
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation and access to features
- Minimal learning curve for new users
- Responsive and fast-loading platform
- Customizable user settings
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos and tutorials
- Interactive product tours for new users
- Access to pre-built templates
- Support for data migration and setup
- Availability of webinars and live demos
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat support
- Comprehensive knowledge base and FAQs
- Responsive email support
- Access to phone support during business hours
- Community forums for peer assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Transparent pricing structure
- Competitive pricing compared to similar tools
- Features included in the base plan
- Availability of discounts for annual billing
- Flexibility of pricing tiers to scale with growth
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly cited strengths and weaknesses
- Feedback on customer support experiences
- Reports on platform reliability and uptime
- User feedback on feature usefulness and updates
How to Choose Email Newsletter Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your audience size? Consider if it can handle increased email volume and subscriber counts without extra costs or performance hits. |
| Integrations | Does it connect with your existing tools? Check compatibility with your CRM, ecommerce platform, and other marketing tools you use. |
| Customizability | Can you tailor it to fit your brand's needs? Look for customizable templates and the ability to modify workflows to suit your process. |
| Ease of use | Is it intuitive for your team? Evaluate the user interface and whether your team can learn it quickly without extensive training. |
| Implementation and onboarding | How smooth is the transition? Consider the time and resources needed to get set up, including data migration and the availability of onboarding support. |
| Cost | Does it fit your budget? Compare pricing plans and watch for hidden fees or costs for additional features as your needs grow. |
| Security safeguards | Are your data and emails secure? Ensure the software complies with industry standards for data protection and offers encryption and access controls. |
What Is Email Newsletter Software?
Email newsletter software is a tool designed to help businesses create, send, and manage email communications with their audience. Marketing professionals, content creators, and business owners commonly use these tools to engage customers and drive conversions. Automation, template customization, and analytics capabilities support efficient campaign management and audience engagement. These tools ultimately help businesses maintain consistent communication and build stronger relationships with their audience.
Features of Email Newsletter Software
When selecting email newsletter software, keep an eye out for the following key features:
- Automation: Automate sending emails based on triggers or schedules, saving time and ensuring timely communication.
- Template customization: Design emails that match your brand identity with customizable templates.
- Analytics: Track open rates, clicks, and other metrics to assess campaign performance and make data-driven decisions.
- Segmentation: Target specific audience groups with tailored messages to increase engagement and conversion rates.
- A/B testing: Experiment with different email elements to determine what resonates best with your audience.
- Integration: Connect seamlessly with other tools like CRMs and ecommerce platforms to streamline workflows.
- Drag-and-drop editor: Drag and drop email builders easily create professional-looking emails without needing coding skills.
- List management: Keep your subscriber lists organized and up-to-date for more effective targeting.
- Mobile optimization: Ensure your emails look great on any device, enhancing user experience.
- Security: Protect your data and communications with encryption and compliance with industry standards.
Benefits of Email Newsletter Software
Implementing email newsletter software provides several benefits for your team and your business. Here are a few you can look forward to:
- Time savings: Automation and AI powered email marketing features reduce manual tasks, allowing your team to focus on strategy and creativity.
- Improved engagement: Segmentation and personalization capabilities help tailor messages to your audience, increasing interaction.
- Data-driven insights: Analytics provide valuable information on campaign performance, guiding future decisions.
- Brand consistency: Customizable templates ensure your emails reflect your brand identity, enhancing recognition.
- Broader reach: Mobile optimization makes sure your emails look good on all devices, reaching more users effectively.
- Enhanced targeting: A/B testing allows you to refine your messages based on what resonates with your audience.
- Efficient management: List management tools keep your subscriber data organized for more precise targeting.
Costs and Pricing of Email Newsletter Software
Selecting email newsletter software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in email newsletter software solutions:
Plan Comparison Table for Email Newsletter Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email templates, limited automation, and basic analytics. |
| Personal Plan | $10-$30 /month | Advanced templates, segmentation capabilities, and basic A/B testing. |
| Business Plan | $50-$150 /month | Full automation features, detailed analytics, and priority customer support. |
| Enterprise Plan | $200+ /month | Custom integrations, advanced security features, and dedicated account management. |
Email Newsletter Software FAQs
Here are some answers to common questions about email newsletter software:
How often should an email newsletter be sent?
The frequency of your newsletters depends on your goals and audience preferences. Many start with monthly or quarterly newsletters, but some succeed with weekly or even annual sends. Test different frequencies to see what resonates best with your audience without overwhelming them.
How can I measure the success of my email newsletters?
Success can be measured by tracking metrics like open rates, click-through rates, and conversions. Use these insights to refine your content and strategy. Compare your performance against industry benchmarks to get a sense of how well your campaigns are doing.
Is it important to integrate email newsletter software with other tools?
Integration with tools like CRMs or ecommerce platforms can streamline your workflow and enhance data accuracy. It allows you to create more personalized and effective campaigns by leveraging existing customer data, which can lead to better engagement and results.
What’s Next:
If you're in the process of researching email newsletter software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.