17 Best Email Newsletter Software Reviewed in 2025
Best Email Newsletter Software Shortlist
Here’s my shortlist of the best email newsletter software:
Our one-on-one guidance will help you find the perfect fit.
Email newsletter software is essential for SaaS marketing teams looking to drive product engagement, nurture leads, and stay top-of-mind in a crowded market. But when your team is stretched thin or stuck with a limited budget, the right platform can make all the difference.
I’ve spent over a decade leading marketing teams and, using our in-house review methodology, I’ve curated a shortlist of email newsletter tools that simplify campaign creation, support personalization at scale, and integrate seamlessly with your tech stack. Let’s get into it.
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Best Email Newsletter Software Summary
This comparison chart summarizes pricing details for my top email newsletter software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for small business budgets | Free plan available | From $9/month | Website | |
| 2 | Best for marketing beginners | 30-day free trial + free plan available | From $13/month | Website | |
| 3 | Best for advanced automation | 30-day free trial | From $59/month (billed annually) | Website | |
| 4 | Best for design-focused users | 14-day free trial + free plan available | From $35/month (billed annually) | Website | |
| 5 | Best for cross-channel campaigns | Free demo available | Pricing upon request | Website | |
| 6 | Best for creator monetization | 30-day free trial + free plan + free demo available | From $43/month (billed annually) | Website | |
| 7 | Best for personalized messaging | 14-day free trial + free demo available | Pricing upon request | Website | |
| 8 | Best for content creators | 14-day free trial | From $89/month | Website | |
| 9 | Best for ecommerce brands | Free plan available | From $45/month (billed annually) | Website | |
| 10 | Best for transactional emails | Free plan available | From $8/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Email Newsletter Software Review
Below are my detailed summaries of the best email newsletter software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
MailerLite is an email marketing tool aimed at small businesses looking to enhance their communication efforts. It offers functionalities like email campaign creation, automation, and analytics, focusing on affordability and ease of use.
Why I picked MailerLite: It is designed for budget-conscious businesses, providing a cost-effective solution without compromising essential features. It includes an intuitive drag-and-drop editor for crafting emails, making it accessible for teams without technical expertise. The automation features allow you to set up workflows that save time and engage customers effectively. Additionally, its analytics tools offer insights into campaign performance, helping you make data-driven decisions.
Standout features & integrations:
Features include a user-friendly design editor that lets you create visually appealing emails with ease. You can automate workflows to send targeted messages based on user behavior, ensuring timely engagement. The analytics suite provides detailed reports on campaign performance, helping you understand what works best for your audience.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Stripe, Facebook, Mailchimp, Squarespace, Magento, and BigCommerce.
Pros and cons
Pros:
- Strong privacy compliance
- Easy-to-use drag-and-drop editor
- Affordable for small businesses
Cons:
- Occasional email deliverability issues
- Basic template selection
Mailchimp is an email marketing platform designed for small to medium-sized businesses looking to connect with their audience through email campaigns. It offers tools for creating, sending, and analyzing email newsletters, catering to users who may not have extensive marketing experience.
Why I picked Mailchimp: It is ideal for marketing beginners due to its user-friendly interface and straightforward features. The platform provides pre-designed templates that make it easy to create professional-looking emails. Mailchimp's audience segmentation helps you target specific groups, enhancing your campaign effectiveness. Additionally, its analytics tools offer insights into campaign performance, allowing you to refine your strategies.
Standout features & integrations:
Features include a drag-and-drop email builder that simplifies the design process. You can use A/B testing to optimize your email campaigns and improve results. Mailchimp also offers detailed reporting tools to track engagement and measure success.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Salesforce, Eventbrite, Stripe, Google Analytics, Facebook, and Slack.
Pros and cons
Pros:
- A/B testing capabilities
- Extensive template library
- User-friendly for beginners
Cons:
- Basic automation options
- Can be pricey at scale
Campaigner is an email marketing platform designed for eCommerce businesses aiming to enhance customer engagement and boost revenue. It provides tools for personalized messaging through email and SMS, focusing on automation and workflow optimization.
Why I picked Campaigner: Campaigner offers automation tools that let teams send email newsletters based on customer actions, segments, or set schedules. The visual workflow editor helps map out newsletter sequences with multiple steps and conditions. Personalization fields adjust content for each recipient using stored contact details. SMS support adds another layer, letting teams complement newsletter campaigns with timely text messages.
Standout features & integrations:
Features include a drag-and-drop email builder that simplifies design creation. You can leverage mobile-responsive templates to ensure your emails look great on any device. The platform also offers 24/7 customer support to assist with any issues you might face.
Integrations include Shopify, Magento, WordPress, Salesforce, WooCommerce, Google Analytics, Zapier, Microsoft Dynamics, Facebook, and Netsuite.
Pros and cons
Pros:
- Mobile-responsive templates
- Visual workflow builder
- Strong automation capabilities
Cons:
- Requires ongoing list management
- Can be complex for beginners
Flodesk is an email marketing platform tailored for creative professionals and small businesses who value design and aesthetics in their communications. It provides tools for crafting visually stunning emails that captivate audiences and enhance brand identity.
Why I picked Flodesk: It caters specifically to users who prioritize design, offering beautifully crafted templates that make your emails stand out. The intuitive drag-and-drop editor simplifies the design process, even if you're not a designer. Flodesk's emphasis on aesthetics allows you to maintain a consistent brand look across all your communications. Additionally, the platform provides automation features that help you manage your email campaigns efficiently.
Standout features & integrations:
Features include an intuitive email builder that makes creating stunning emails easy. You can access a library of customizable templates to fit your brand's style. Flodesk also offers automation tools that help you set up workflows to engage with your subscribers effectively.
Integrations include Shopify, WordPress, Instagram, Facebook, Stripe, Squarespace, Zapier, Google Sheets, Slack, and WooCommerce.
Pros and cons
Pros:
- Suitable for non-designers
- Consistent brand aesthetics
- Visually appealing templates
Cons:
- Basic analytics options
- Limited advanced features
Iterable is a cross-channel marketing platform designed for B2C companies focused on engaging customers through personalized messaging across multiple channels. It serves businesses looking to enhance customer experiences and optimize marketing strategies with tools for email, SMS, and more.
Why I picked Iterable: It excels in supporting cross-channel campaigns, allowing you to connect with customers via email, SMS, and in-app messaging. Real-time audience segmentation helps tailor your communications effectively. Dynamic content delivery ensures each message resonates with its recipient. The platform's A/B testing capabilities aid in optimizing campaigns to achieve better results.
Standout features & integrations:
Features include interactive emails that use Google AMP to engage your audience dynamically. Iterable offers tools for maintaining email deliverability and reputation, essential for marketers. You can access extensive resources for demos, training, and community support to improve your marketing efforts.
Integrations include Salesforce, Shopify, Segment, Snowflake, Facebook, Google Analytics, Twilio, Amazon Redshift, Marketo, and Zendesk.
Pros and cons
Pros:
- Extensive training resources
- Dynamic content delivery
- Real-time audience segmentation
Cons:
- Advanced features may need customization
- Complex setup for beginners
Beehiiv is a newsletter platform designed specifically for creators looking to grow, publish, and monetize their content. It serves creators who want to engage their audience and generate revenue without needing coding skills or complex integrations.
Why I picked Beehiiv: It's tailored for creators seeking to monetize their newsletters effectively. The platform offers tools that support growth and revenue generation, including features for content creation and audience engagement. With its focus on monetization, beehiiv helps you scale your newsletter efficiently. It provides a user-friendly experience backed by successful case studies, like achieving rapid subscriber growth.
Standout features & integrations:
Features include tools for content creation that make it easy to publish engaging newsletters. You can also access monetization features that help you generate revenue from your audience. Additionally, beehiiv supports growth with analytics that track your subscriber base's expansion.
Integrations include Stripe, Zapier, Shopify, WordPress, Facebook, Google Analytics, Mailchimp, SendGrid, HubSpot, and Salesforce.
Pros and cons
Pros:
- Supports rapid growth
- User-friendly interface
- Strong focus on monetization
Cons:
- Not ideal for large enterprises
- Limited free plan features
Braze is a customer engagement platform built for businesses that manage email campaigns and deliver tailored content across digital channels. It supports teams that focus on behavior-driven messaging and data-informed communications. The platform helps create, send, and optimize email newsletters as part of a broader messaging strategy.
Why I picked Braze: Braze supports personalized email newsletters that adjust based on real-time user data and behaviors. The platform allows teams to deliver newsletters with dynamic content that reflects each recipient’s activity or preferences. Real-time data streaming helps keep communications timely and relevant. Built-in testing and automation tools support continuous optimization and delivery across segments.
Standout features & integrations:
Features include real-time data analytics that provide insights into customer interactions and campaign performance. Braze's messaging capabilities extend to web push notifications, SMS, and in-app messaging, enhancing your reach. Additionally, the platform offers customizable templates that simplify the creation of personalized content.
Integrations include Salesforce, Segment, Amplitude, Looker, Google Ads, Facebook Ads, Amazon Redshift, Twilio, Marketo, and Slack.
Pros and cons
Pros:
- Strong analytics capabilities
- Supports cross-channel marketing
- Real-time data streaming
Cons:
- Limited offline support
- Limited documentation
Kajabi is an all-in-one platform tailored for companies looking to sell online courses, memberships, and other digital products. It provides tools for building websites, creating content, and managing customer relationships, all within a single platform.
Why I picked Kajabi: It's specifically designed for companies that want to monetize their expertise. Kajabi offers features like customizable templates, making it easy for you to build a professional website without coding. Its integrated marketing tools help you manage email campaigns and automate customer interactions. Additionally, the platform supports multiple types of content, allowing you to engage your audience effectively.
Standout features & integrations:
Features include a website builder that lets you design your site with drag-and-drop simplicity. You can create engaging online courses using its intuitive course builder. Kajabi also offers analytics tools to track your business performance and make informed decisions.
Integrations include Mailchimp, ConvertKit, Drip, ActiveCampaign, Aweber, Google Analytics, Facebook Pixel, Zapier, Segment, and ClickFunnels.
Pros and cons
Pros:
- Comprehensive analytics
- No coding required
- Supports multiple content types
Cons:
- Requires time to learn
- Limited design flexibility
Klaviyo is a marketing automation platform built for online businesses that want to send timely, relevant messages based on customer data. It’s used by ecommerce teams that manage newsletters and other marketing emails to keep their audience engaged. The platform connects directly to your store to help track, target, and personalize communication.
Why I picked Klaviyo: Klaviyo supports ecommerce teams that rely on email newsletters to drive sales and repeat purchases. The platform uses store and customer data to shape who receives what, when, and why. Segmentation tools let you group shoppers by behavior, like past purchases or browsing history. Predictive analytics help you send content that lines up with buying intent.
Standout features & integrations:
Features include a drag-and-drop email builder that simplifies the creation of professional campaigns. You can use advanced segmentation to tailor your messages to specific customer segments. The platform also provides detailed analytics to help you track the success of your marketing efforts.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Zapier, Facebook Ads, Google Ads, and Slack.
Pros and cons
Pros:
- Dynamic content capabilities
- Predictive analytics
- Advanced segmentation options
Cons:
- Can be resource-intensive
- Limited design customization
Brevo is a marketing platform that helps businesses manage and send email campaigns, newsletters, and customer messages. It’s built for teams that want one place to handle email communications across the customer journey. You can use it to create, send, and track email content from one dashboard.
Why I picked Brevo: Brevo lets teams build and send email newsletters without needing design or coding experience. The drag-and-drop editor helps create polished emails quickly. It supports scheduling, audience segmentation, and performance tracking to guide improvements. Emails are mobile-friendly by default and display well on phones and tablets.
Standout features & integrations:
Features include a responsive email editor that allows you to create visually appealing emails without coding. You can access over 40 customizable templates to enhance your email design. Brevo also provides real-time analytics to monitor your campaign's success and make data-driven decisions.
Integrations include Shopify, WordPress, Magento, WooCommerce, Salesforce, Zapier, Google Analytics, Facebook Ads, Stripe, and Slack.
Pros and cons
Pros:
- Mobile optimization for all emails
- Real-time campaign analytics
- Easy-to-use drag-and-drop editor
Cons:
- Limited customer support options
- Not ideal for large enterprises
Other Email Newsletter Software
Here are some additional email newsletter software options that didn’t make it onto my shortlist, but are still worth checking out:
- HubSpot
For CRM integration
- Workshop
For internal newsletters
- Campaign Monitor
For custom email templates
- AWeber
For small business automation
- Benchmark Email
For survey integration
- Curated
For content curation newsletters
- Letterhead
For local news publishers
Email Newsletter Software Selection Criteria
When selecting the best email newsletter software to include in this list, I considered common buyer needs and pain points like ease of use and automation capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create and send newsletters
- Manage subscriber lists
- Automate email campaigns
- Track email performance
- Design email templates
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation options
- Dynamic content personalization
- Integration with ecommerce platforms
- AI-powered analytics
- Customizable automation workflows
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation and access to features
- Minimal learning curve for new users
- Responsive and fast-loading platform
- Customizable user settings
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos and tutorials
- Interactive product tours for new users
- Access to pre-built templates
- Support for data migration and setup
- Availability of webinars and live demos
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat support
- Comprehensive knowledge base and FAQs
- Responsive email support
- Access to phone support during business hours
- Community forums for peer assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Transparent pricing structure
- Competitive pricing compared to similar tools
- Features included in the base plan
- Availability of discounts for annual billing
- Flexibility of pricing tiers to scale with growth
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly cited strengths and weaknesses
- Feedback on customer support experiences
- Reports on platform reliability and uptime
- User feedback on feature usefulness and updates
How to Choose Email Newsletter Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your audience size? Consider if it can handle increased email volume and subscriber counts without extra costs or performance hits. |
| Integrations | Does it connect with your existing tools? Check compatibility with your CRM, ecommerce platform, and other marketing tools you use. |
| Customizability | Can you tailor it to fit your brand's needs? Look for customizable templates and the ability to modify workflows to suit your process. |
| Ease of use | Is it intuitive for your team? Evaluate the user interface and whether your team can learn it quickly without extensive training. |
| Implementation and onboarding | How smooth is the transition? Consider the time and resources needed to get set up, including data migration and the availability of onboarding support. |
| Cost | Does it fit your budget? Compare pricing plans and watch for hidden fees or costs for additional features as your needs grow. |
| Security safeguards | Are your data and emails secure? Ensure the software complies with industry standards for data protection and offers encryption and access controls. |
What Is Email Newsletter Software?
Email newsletter software is a tool designed to help businesses create, send, and manage email communications with their audience. Marketing professionals, content creators, and business owners commonly use these tools to engage customers and drive conversions. Automation, template customization, and analytics capabilities support efficient campaign management and audience engagement. These tools ultimately help businesses maintain consistent communication and build stronger relationships with their audience.
Features of Email Newsletter Software
When selecting email newsletter software, keep an eye out for the following key features:
- Automation: Automate sending emails based on triggers or schedules, saving time and ensuring timely communication.
- Template customization: Design emails that match your brand identity with customizable templates.
- Analytics: Track open rates, clicks, and other metrics to assess campaign performance and make data-driven decisions.
- Segmentation: Target specific audience groups with tailored messages to increase engagement and conversion rates.
- A/B testing: Experiment with different email elements to determine what resonates best with your audience.
- Integration: Connect seamlessly with other tools like CRMs and ecommerce platforms to streamline workflows.
- Drag-and-drop editor: Easily create professional-looking emails without needing coding skills.
- List management: Keep your subscriber lists organized and up-to-date for more effective targeting.
- Mobile optimization: Ensure your emails look great on any device, enhancing user experience.
- Security: Protect your data and communications with encryption and compliance with industry standards.
Benefits of Email Newsletter Software
Implementing email newsletter software provides several benefits for your team and your business. Here are a few you can look forward to:
- Time savings: Automation features reduce manual tasks, allowing your team to focus on strategy and creativity.
- Improved engagement: Segmentation and personalization capabilities help tailor messages to your audience, increasing interaction.
- Data-driven insights: Analytics provide valuable information on campaign performance, guiding future decisions.
- Brand consistency: Customizable templates ensure your emails reflect your brand identity, enhancing recognition.
- Broader reach: Mobile optimization makes sure your emails look good on all devices, reaching more users effectively.
- Enhanced targeting: A/B testing allows you to refine your messages based on what resonates with your audience.
- Efficient management: List management tools keep your subscriber data organized for more precise targeting.
Costs and Pricing of Email Newsletter Software
Selecting email newsletter software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in email newsletter software solutions:
Plan Comparison Table for Email Newsletter Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email templates, limited automation, and basic analytics. |
| Personal Plan | $10-$30 /month | Advanced templates, segmentation capabilities, and basic A/B testing. |
| Business Plan | $50-$150 /month | Full automation features, detailed analytics, and priority customer support. |
| Enterprise Plan | $200+ /month | Custom integrations, advanced security features, and dedicated account management. |
Email Newsletter Software FAQs
Here are some answers to common questions about email newsletter software:
How often should an email newsletter be sent?
The frequency of your newsletters depends on your goals and audience preferences. Many start with monthly or quarterly newsletters, but some succeed with weekly or even annual sends. Test different frequencies to see what resonates best with your audience without overwhelming them.
How can I measure the success of my email newsletters?
Success can be measured by tracking metrics like open rates, click-through rates, and conversions. Use these insights to refine your content and strategy. Compare your performance against industry benchmarks to get a sense of how well your campaigns are doing.
Is it important to integrate email newsletter software with other tools?
Integration with tools like CRMs or ecommerce platforms can streamline your workflow and enhance data accuracy. It allows you to create more personalized and effective campaigns by leveraging existing customer data, which can lead to better engagement and results.
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