15 Best AI Email Marketing Tools Reviewed in 2025
Best AI Email Marketing Tools Shortlist
Here’s my shortlist of the best AI email marketing tools:
Our one-on-one guidance will help you find the perfect fit.
AI email marketing tools can help you move faster by automating repetitive tasks, refining audience targeting, and improving personalization without adding to your workload. If you're trying to increase output without burning out your team, I’ve been there. As a marketing manager, I’ve tested a range of AI-powered platforms and used our in-house review methodology to identify the ones that actually make email campaign execution smoother. In this guide I’ll break down the top tools so you can choose one that fits your team, your goals, and the way you work.
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Best AI Email Marketing Tools Summary
This comparison chart summarizes pricing details for my top AI email marketing tools selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for personalized experiences | Free demo available | Pricing upon request | Website | |
| 2 | Best for AMP email support | 21-day free trial + free demo available | From $39/month (billed annually) | Website | |
| 3 | Best for small businesses | 30-day free trial + free plan available | From $13/month | Website | |
| 4 | Best for behavior-based messaging | 14-day free trial | From $100/month | Website | |
| 5 | Best for cross-channel marketing | Free demo available | Pricing upon request | Website | |
| 6 | Best for automation workflows | 14-day free trial | From $20/month (billed annually) | Website | |
| 7 | Best for newsletter creators | 30-day free trial + free plan + free demo available | From $43/month (billed annually) | Website | |
| 8 | Best for dynamic content | Free demo available | Pricing upon request | Website | |
| 9 | Best for Microsoft Dynamics users | Free demo available | Pricing upon request | Website | |
| 10 | Best for cold email outreach | Free demo available | From $30/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best AI Email Marketing Tool Reviews
Below are my detailed summaries of the best AI email marketing tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Bloomreach is an AI-driven email marketing platform designed to enhance customer engagement and conversion rates through personalized email campaigns. Its main users are businesses looking to leverage customer data for targeted email marketing.
Why I picked Bloomreach: Bloomreach excels in providing personalized experiences by utilizing a robust customer data engine for email automation. You can create dynamic product recommendations and customize emails with its drag-and-drop builder. The tool also offers A/B testing for optimizing campaigns, ensuring high inbox placement rates. This focus on personalization and data-driven marketing makes it ideal for businesses seeking to improve customer engagement.
Standout features & integrations:
Features include a drag-and-drop email builder that makes it easy to create customized campaigns. A/B testing tools help optimize performance by identifying what resonates best with your audience. Dynamic product recommendations enhance personalization by tailoring content based on customer behavior and preferences.
Integrations include Salesforce, Shopify, Magento, Google Analytics, Facebook, Instagram, Marketo, HubSpot, Oracle, and Adobe.
Pros and cons
Pros:
- Dynamic product recommendations
- High inbox placement rate
- Supports personalized email automation
Cons:
- Steeper learning curve
- Complexity in managing large campaigns
Mailmodo is an AI-powered email marketing platform built for businesses aiming to optimize engagement through intelligent, interactive campaigns. Its main users are marketers who want to leverage AI to create data-driven, dynamic email experiences that increase conversion rates.
Why I picked Mailmodo: Mailmodo stands out for integrating AI with AMP technology, enabling users to craft highly personalized and interactive emails. AI helps optimize content delivery, predict engagement, and automate performance improvements. Combined with interactive elements like embedded forms and calendars, and detailed AI-driven analytics, it empowers marketers to create smarter, more effective email campaigns.
Standout features & integrations:
Features include smart email scheduling based on audience engagement patterns. There’s click-map tracking so your team can see where people are tapping. You also get A/B testing options to refine what works best.
Integrations include HubSpot, Zapier, Mailchimp, Salesforce, Shopify, WooCommerce, Google Sheets, Typeform, Webhooks, and Google Analytics.
Pros and cons
Pros:
- Easy to embed forms and widgets
- Built-in analytics for tracking
- Supports interactive AMP emails
Cons:
- Limited third-party integrations
- Requires AMP HTML knowledge
Mailchimp is an AI-powered marketing platform built for small businesses aiming to automate and personalize their email campaigns. Its main users are small business owners and marketers who want to leverage AI tools to streamline campaign creation, audience targeting, and performance optimization.
Why I picked Mailchimp: Mailchimp offers a user-friendly interface that makes it easy for small businesses to set up and manage email campaigns. You can use its drag-and-drop email builder to create professional-looking emails without needing technical skills. The platform's built-in analytics help you track campaign performance and make data-driven decisions. Mailchimp also offers audience segmentation to target specific groups effectively.
Standout features & integrations:
Features include a visual editor that lets your team build emails without coding. You can track performance with tools that measure opens, clicks, and engagement. Segmentation options help you send relevant messages to each group on your list.
Integrations include Shopify, WooCommerce, WordPress, Salesforce, Zapier, Google Analytics, Facebook, Instagram, Magento, and Eventbrite.
Pros and cons
Pros:
- Easy drag-and-drop builder
- Offers built-in analytics
- Supports audience segmentation
Cons:
- Limited support for large enterprises
- Some design customization limits
Customer.io is a marketing automation platform designed for businesses that want to send personalized messages based on user behavior. Its main users are marketing teams looking to enhance engagement through targeted communication.
Why I picked Customer.io: This tool excels in AI-powered behavior-based messaging, using machine learning to trigger emails and messages based on user actions and engagement patterns. You can build intelligent workflows that adapt in real time to each customer's behavior. AI-driven analytics provide insights to optimize campaign performance and personalize future interactions. This smart automation helps your team deliver more relevant, timely communication at scale.
Standout features & integrations:
Features include a visual workflow builder that lets your team set up automations without coding. Real-time data tracking helps you monitor how users interact with your messages. A/B testing tools allow you to refine your campaigns for better engagement.
Integrations include Segment, Zapier, Twilio, Slack, Shopify, Google Analytics, Stripe, WordPress, Intercom, and Salesforce.
Pros and cons
Pros:
- Real-time data tracking
- Easy workflow automation
- Supports behavior-based messaging
Cons:
- Complexity in workflow management
- Limited design customization
Iterable is an AI-driven growth marketing platform designed for teams that want to deliver personalized, cross-channel experiences at scale. Its primary users are marketers seeking to automate customer journeys using AI across email, SMS, push notifications, and more.
Why I picked Iterable: Iterable leverages AI to optimize message timing, content personalization, and channel selection for each user. Its AI-powered journey builder helps you create dynamic workflows that adapt based on real-time customer behavior. With intelligent segmentation and predictive analytics, it enables marketing teams to deliver highly targeted, automated campaigns that boost engagement and conversion.
Standout features & integrations:
Features include advanced segmentation tools that help your team target specific audiences. The visual workflow builder lets you map out personalized customer journeys. Real-time analytics give you insight into how campaigns are performing as they run.
Integrations include Salesforce, Marketo, Segment, Shopify, Slack, Twilio, Zendesk, Google Analytics, Facebook, and Amazon S3.
Pros and cons
Pros:
- Provides visual workflow builder
- Offers advanced audience segmentation
- Supports cross-channel marketing
Cons:
- Limited offline support
- Requires technical setup
ActiveCampaign is a customer experience automation platform that combines email marketing with AI-driven tools like predictive sending and automation recommendations. It’s designed for marketing teams that want to engage customers with personalized, data-informed campaigns and drive sales through intelligent automation.
Why I picked ActiveCampaign: The tool excels in providing advanced automation workflows, allowing you to set up complex customer journeys with ease. You can use drag-and-drop functionality to build automation sequences and personalize customer interactions. This helps you save time on repetitive tasks and focus on strategic planning. The platform also offers detailed analytics to monitor the success of your campaigns.
Standout features & integrations:
Features include predictive sending that times your emails based on when each contact is most likely to engage. Split testing lets you experiment with different content to improve campaign results. The built-in CRM helps your team organize contacts and track interactions more effectively.
Integrations include Shopify, Salesforce, WordPress, Zapier, WooCommerce, Facebook, Google Analytics, Slack, Eventbrite, and Twitter.
Pros and cons
Pros:
- Customizable workflows
- Built-in CRM system
- Predictive sending feature
Cons:
- Limited design options
- Steeper learning curve for beginners
Beehiiv is an AI-enhanced newsletter platform designed for creators and marketers who want to grow, engage, and monetize their email target audiences efficiently. Its main users are newsletter writers and marketing teams leveraging automation to scale personalized content delivery.
Why I picked Beehiiv: Beehiiv integrates AI tools to optimize subject lines, personalize content, and automate newsletter workflows, helping you deliver the right message at the right time. Its built-in analytics use AI insights to improve engagement and subscriber retention. With smart monetization features powered by data-driven targeting, it stands out as a newsletter-first platform infused with AI-driven email marketing capabilities.
Standout features & integrations:
Features include built-in monetization tools that let you earn through subscriptions and ads. Advanced analytics help you track subscriber growth and engagement. You can also use customizable email templates to design newsletters that match your brand.
Integrations include Zapier, Mailchimp, Stripe, Shopify, WordPress, Google Analytics, Typeform, Slack, Facebook, and Twitter.
Pros and cons
Pros:
- Provides advanced analytics
- Supports content monetization
- Focused on newsletter creation
Cons:
- Limited support for non-newsletter content
- Less suitable for large enterprises
Movable Ink is an AI-powered visual experience platform built for marketers aiming to deliver personalized and data-driven email content. Its primary users are marketing teams looking to automate visual personalization and optimize engagement through intelligent content rendering.
Why I picked Movable Ink: Movable Ink uses AI to generate real-time content tailored to each user’s behavior, location, or context—ideal for time-sensitive and personalized campaigns. Its intelligent automation capabilities ensure every visual is uniquely customized without manual updates. This AI-driven approach to content generation and personalization makes it a standout among email marketing tools.
Standout features & integrations:
Features include real-time content updates that keep your emails current and relevant. You can deliver personalized visuals tailored to each user’s data and behavior. The platform also supports multiple content formats, giving your team flexibility in how you design campaigns.
Integrations include Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Marketo, Braze, Cheetah Digital, Iterable, Sailthru, HubSpot, and Klaviyo.
Pros and cons
Pros:
- Ideal for time-sensitive campaigns
- Allows personalized visual experiences
- Supports real-time content updates
Cons:
- Steeper learning curve
- Limited offline support
ClickDimensions is an AI-powered marketing automation platform built for Microsoft Dynamics users. Its primary users are marketing teams that want to enhance CRM-driven campaigns with intelligent automation, predictive insights, and personalized customer journeys.
Why I picked ClickDimensions: The platform uses AI to optimize campaign performance, offering smart lead scoring and behavioral tracking to identify high-value prospects. It enables automated email journeys based on real-time data and engagement patterns, directly within the Microsoft Dynamics interface. This tight integration with AI capabilities streamlines marketing efforts and boosts CRM effectiveness.
Standout features & integrations:
Features include AI-driven lead scoring that helps prioritize high-value prospects. Real-time web intelligence tracks visitor behavior to inform campaign strategy. Predictive content tools personalize messaging based on user engagement, all within the Microsoft Dynamics interface.
Integrations include Microsoft Dynamics 365, LinkedIn, Eventbrite, GoToWebinar, Zoom, Twilio, Facebook, Twitter, SurveyMonkey, and ClickMeeting.
Pros and cons
Pros:
- Lead scoring capabilities
- Customizable campaign dashboards
- Direct integration with Dynamics CRM
Cons:
- Occasional glitches with updates
- Limited outside Dynamics ecosystem
Instantly is an AI-powered sales engagement platform built for businesses that rely on cold email outreach to generate and convert leads. Its primary users are agencies, marketers, and freelancers who use AI to automate, personalize, and scale outbound email campaigns.
Why I picked Instantly: Instantly is tailored for cold email outreach, offering features like automated outreach and CRM integration to streamline lead conversion. You can connect unlimited email accounts to enhance deliverability, which is crucial for effective campaigns. The platform also provides advanced filters for targeting warm leads, ensuring your messages reach the right audience. AI-driven personalization further optimizes your outreach, making it a valuable tool for businesses aiming to expand their client base.
Standout features & integrations:
Features include unlimited email account connections to improve deliverability across campaigns. Advanced targeting filters help refine your outreach to reach warm, high-potential leads. AI-driven personalization customizes each message to boost engagement and conversion rates.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Slack, Google Workspace, Outlook, Mailchimp, Stripe, and Zapier.
Pros and cons
Pros:
- AI-driven personalization
- Advanced targeting filters
- Unlimited email account connections
Cons:
- Limited offline support
- May need technical setup
Other AI Email Marketing Tools
Here are some additional AI email marketing tools options that didn’t make it onto my shortlist, but are still worth checking out:
- Braze
For mobile engagement
- Omnisend
For e-commerce marketing
- Seventh Sense
For email send-time optimization
- popcorn
For small business CRM integration
- Smartping
For real-time customer insights
AI Email Marketing Tool Selection Criteria
When selecting the best AI email marketing tools to include in this list, I considered common buyer needs and pain points like improving open rates and personalizing email content. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Automating email campaigns
- Segmenting email lists
- Personalizing email content
- Tracking email performance
- Integrating with CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven content suggestions
- Advanced predictive analytics
- Real-time personalization
- Multichannel engagement options
- Dynamic email content
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Clear navigation paths
- Customizable dashboards
- Speed of task execution
- Availability of user guides
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Access to interactive product tours
- Presence of chatbots for assistance
- Quality of onboarding webinars
- Use of pre-designed templates
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support
- Access to a dedicated account manager
- Presence of a comprehensive help center
- Response time for inquiries
- Quality of live chat support
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing tiers
- Flexibility of payment plans
- Features included in basic plans
- Discounts for annual subscriptions
- Return on investment potential
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Frequency of positive feedback
- Commonly mentioned strengths
- Reported weaknesses or issues
- Overall satisfaction ratings
- Trends in user experience feedback
How to Choose an AI Email Marketing Tool
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Can the tool grow with your business? Consider if it supports increasing email volumes and additional users without a drop in performance. Look for flexible plans that cater to growing teams and expanding customer bases. |
| Integrations | Does it integrate with your existing tools? Check for compatibility with CRM systems, analytics platforms, and other marketing tools you rely on. Lack of integration can create data silos and disrupt workflows. |
| Customizability | Can you tailor the tool to fit your needs? Evaluate if you can customize templates, workflows, and reports. A tool that adapts to your processes can save time and increase efficiency. |
| Ease of use | Is the tool intuitive and user-friendly? Assess if your team can quickly learn to use it without extensive training. Complicated tools can lead to frustration and low adoption rates. |
| Implementation and onboarding | How smooth is the setup process? Consider the time and resources needed to get the tool up and running. Look for vendors offering guided onboarding, training resources, and support during the transition. |
| Cost | Does the pricing fit your budget? Evaluate the total cost, including any hidden fees. Compare pricing tiers and what features they offer. Ensure the value justifies the expense. |
| Security safeguards | How does the tool protect your data? Check for encryption, access controls, and compliance with data protection regulations. Security lapses can lead to breaches and loss of trust. |
| Support availability | What support options are offered? Consider if you have access to 24/7 support, dedicated account managers, or community forums. Timely support can resolve issues quickly and minimize downtime. |
What Are AI Email Marketing Tools?
AI email marketing tools use artificial intelligence to enhance and automate email marketing campaigns using natural language processing, machine learning, and data analytics. Marketing professionals, business owners, and sales teams generally use these tools to improve engagement, content personalization, and efficiency. Automation, segmentation, personalization, and content creation features help with targeting the right audience, crafting tailored messages, and measuring campaign success. These tools provide significant value by saving time and increasing the effectiveness of email marketing efforts.
Features of AI Email Marketing Tools
When selecting AI email marketing tools, keep an eye out for the following key AI features:
- Automation: Automates repetitive tasks like sending emails and managing subscriber lists, saving you time and effort.
- Personalization: Assists copywriting and tailors email content to individual recipients based on their behavior and preferences, increasing engagement.
- Analytics: Provides insights into campaign performance with metrics like open rates and click-through rates, helping you make data-driven decisions.
- Segmentation: Divides your email list into specific groups based on criteria like demographics or purchase history, allowing for targeted messaging.
- A/B testing: Offers the ability to test different versions of emails to see which performs better, optimizing your campaigns.
- Drag-and-drop builder: Simplifies email design with a user-friendly interface, allowing you to create professional emails without coding skills.
- Real-time data: Updates and adapts your strategy based on live data, ensuring your campaigns are relevant and timely.
- Multichannel engagement: Extends your reach beyond email, incorporating SMS and push notifications for a broader marketing approach.
- Dynamic content: Adjusts email copy in real-time based on factors like location or time of day, enhancing relevance and effectiveness.
- Security safeguards: Protects your data with encryption and compliance with data protection regulations, ensuring privacy and trust.
Benefits of AI Email Marketing Tools
Implementing AI email marketing tools provides several benefits for your team and your business. Here are a few you can look forward to:
- Time savings: Automation handles repetitive tasks like sending emails and managing lists, freeing up your team's time for more strategic activities.
- Improved engagement: Personalization tailors content to individual preferences, boosting open and click-through rates.
- Data-driven decisions: Analytics provide insights into campaign performance, helping you refine strategies and improve outcomes.
- Targeted marketing: Segmentation allows for precise targeting of different audience groups, leading to more effective campaigns.
- Increased reach: Multichannel engagement lets you connect with customers through email, SMS, and push notifications, broadening your reach.
- Enhanced relevance: Dynamic content using generative AI and real-time data ensure your messages are timely and pertinent to each recipient.
- Security and compliance: Security safeguards protect your data and ensure compliance with regulations, maintaining customer trust.
Costs and Pricing of AI Email Marketing Tools
Selecting AI email marketing tools requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in AI email marketing tools solutions:
Plan Comparison Table for AI Email Marketing Tools
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email automation, limited analytics, and standard templates. |
| Personal Plan | $10-$30 /user /month | Advanced segmentation, priority support, and enhanced personalization options. |
| Business Plan | $50-$100 /user /month | A/B testing, multichannel marketing, and advanced automation workflows. |
| Enterprise Plan | $150-$300 /user /month | Custom integrations, dedicated account management, and comprehensive security features. |
AI Email Marketing Tools FAQs
Here are some answers to common questions about AI email marketing tools:
How does AI affect email marketing?
AI enhances email marketing by determining the optimal time to send emails and personalizing subject lines. It aligns send times with different time zones and user habits, increasing the likelihood of customer engagement and boosting audience response.
What is the 80/20 rule in email marketing?
The 80/20 rule suggests that around 80% of effects come from 20% of causes. In email marketing, this means a small number of your efforts often drive most of your results. Focus on the high-impact tasks that generate the greatest returns.
How does automated email marketing work?
Automated email marketing involves setting rules and triggers for email campaigns. You create the campaign, schedule the emails, and set conditions for sending. Recipients receive emails based on these conditions, providing a personalized experience.
How can AI personalize email marketing?
AI personalizes email marketing by analyzing customer data to tailor content. It uses machine learning to understand user preferences and behaviors, ensuring that messages are relevant and engaging. This leads to higher open rates and improved customer relationships.
What are the challenges with AI in email marketing?
Challenges with AI in email marketing include data privacy concerns, integration with existing systems, and the need for technical expertise. Ensuring compliance with regulations and maintaining data security are crucial for successful implementation.
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