19 Best White Label Reputation Management Software Reviewed In 2025
Best White Label Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
As a marketing manager, you're likely juggling multiple tasks, from building brand credibility to managing customer feedback. White label reputation management software can be a game-changer for you, helping to handle reviews and maintain your brand’s image effortlessly.
In my experience, choosing the right solution can make a significant difference in how you manage and respond to customer feedback. I've tested and reviewed various options, and I'm here to share unbiased insights on the best tools available.
In this article, you'll find a detailed look at top picks that cater to different needs and budgets. Whether you're managing a small business team or a large enterprise, there's a solution to fit your requirements. Let's dive into what each option offers and how it can benefit your team.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Best White Label Reputation Management Software Summary
This comparison chart summarizes pricing details for my top white label reputation management software to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven competitor analysis | Free demo available | Pricing upon request | Website | |
| 2 | Best for phrase-level competitor insights | 7-day free trial | From $8/month/location | Website | |
| 3 | Best for real-time brand monitoring | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 4 | Best for agency profitability | Free trial available | From $110/seat/month | Website | |
| 5 | Best for multi-location brands | Free demo available | Pricing upon request | Website | |
| 6 | Best for HIPAA compliance | Free demo available | Pricing upon request | Website | |
| 7 | Best for Google My Business automation | Free trial available | From $99/month | Website | |
| 8 | Best for multi-industry support | Free trial + demo available | From $79/month | Website | |
| 9 | Best for international support | 14-day free trial | From $25/location/month + $0.02/SMS message | Website | |
| 10 | Best for voice search optimization | 14-day free trial | From $34.99/month | Website |
-
Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best White Label Reputation Management Software Reviews
Below are my detailed summaries of the best white label reputation management software that made it onto my shortlist. My reviews offer an in-depth look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Birdeye is an AI-powered reputation management platform tailored for local businesses and agencies looking to enhance online presence and customer experience. It supports white label use, allowing resellers to offer branded solutions that include review generation, social scheduling, and local listings optimization—making it a flexible option for businesses of all sizes.
Why I Picked Birdeye: I picked Birdeye because of its powerful review management capabilities—you can generate and manage reviews across over 200 platforms to keep your brand’s online image strong. I also like that you can send feedback surveys to collect and analyze customer sentiment, helping you uncover what’s working and what needs improvement. What really stood out to me, though, is Birdeye’s AI-driven competitor analysis. It shows you how your brand compares to others in your space, so you can make smarter decisions and stay ahead of the competition.
Standout Features & Integrations:
Features include white label-ready review management tools and customer feedback surveys that help you gather and analyze insights at scale. The reputation insights feature measures and benchmarks your online presence, while the AI-driven competitor analysis gives you a strategic edge by revealing how you stack up against industry peers.
Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.
Pros and cons
Pros:
- Unified dashboard simplifies multi-client monitoring
- Bulk social publishing features
- Error alerts enhance proactive client management
Cons:
- Limited customization in some features
- AI features might have a learning curve for new users
RightResponse AI is a review intelligence platform that offers a white label solution for agencies. It helps you manage and respond to Google reviews using AI that reads and responds based on real business facts. Agencies can analyze sentiment, compare competitors, and track Google Map rankings—while offering a branded experience for their clients.
Why I Picked RightResponse AI: I picked RightResponse AI because of how it turns unstructured review content into usable insight. Instead of labeling reviews as “good” or “bad,” it maps customer phrases to categories your clients care about—like pricing, staff behaviour, or service quality—making it easier to spot root causes and trends. I also liked that you can view changes in sentiment across locations, so multi-location businesses can see what’s working and what’s not. Its white label capabilities make it a good fit for agencies managing review response, reporting, and strategy on behalf of multiple clients.
Standout Features & Integrations:
Features include configurable auto-response settings that let you exclude PHI or other content, a Google Map rank tracker that reveals which categories your competitors are winning in, and competitor review analysis that surfaces momentum based on recent rating trends. You also get a phrase-level sentiment analysis dashboard and an AI-powered review requester that personalizes outreach using customer-specific details like names and service dates.
Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps via Zapier.
Pros and cons
Pros:
- Competitor benchmarking tools
- Location-based sentiment breakdown
- Personalized, fact-based AI responses
Cons:
- Limited integrations listed
- Some learning curve for setup
Brand24 is a reputation monitoring platform that helps agencies track online brand mentions and sentiment across various digital sources, including social media, forums, news outlets, and podcasts. While not built around white labeling, it includes customizable reporting options that allow agencies to deliver branded insights to clients.
Why I Picked Brand24: I picked Brand24 because it supports real-time monitoring across various online sources, which helps you catch critical mentions the moment they happen. This is especially useful for managing client reputations proactively. The sentiment analysis breaks mentions into positive, neutral, or negative categories so you can gauge public perception quickly. You can also export white-labeled reports, which lets you present insights to clients under your own branding. That balance of monitoring, insight, and branding flexibility makes it a strong fit for agencies handling multiple accounts.
Standout Features & Integrations:
Features include support for over 100 languages, project comparison tools for benchmarking across clients, influencer scoring, geolocation tracking, and hashtag analytics to help you analyze campaign reach. You’ll find tools for identifying leads through social selling and resources like a free social listening masterclass to help your team level up.
Integrations include HubSpot, Trello, Asana, Buffer, Google Analytics, Hootsuite, Slack, Telegram, TikTok, Instagram, LinkedIn, Microsoft Teams, and YouTube.
Pros and cons
Pros:
- Sentiment, reach, and intent metrics in one view
- Alerting system for mention spikes and anomalies
- Tracks campaign hashtags with reach and volume metrics
Cons:
- Dashboards can feel cluttered with high volume data
- Some integrations (like CRM) require manual setup
New Product Updates from Brand24
Brand24's One-Click Copy Feature
Brand24's Brand Assistant now allows users to copy generated texts with a single click, simplifying the process of transferring drafts, emails, or post ideas. For more details, visit Brand24 Updates.
Grade.us is a reputation management platform aimed at marketing agencies looking to enhance client satisfaction and increase profitability. It helps collect, manage, and display customer reviews to build credibility.
Why I picked Grade.us: Grade.us focuses on agency profitability by offering features that streamline the review management process. You can automate review requests to boost client visibility. The platform also allows white label customization, enabling you to brand the service as your own. Similarly, Grade.us’ reporting tools provide valuable insights that help demonstrate ROI to clients, increasing customer engagement and satisfaction.
Standout features & integrations:
Features include customizable landing pages to showcase client reviews effectively, automated drip campaigns to encourage continuous feedback from customers, and detailed analytics to track review performance over time.
Integrations include Google My Business, Yelp, Facebook, Twitter, TripAdvisor, LinkedIn, Instagram, Mailchimp, HubSpot, and Salesforce.
Pros and cons
Pros:
- Automated drip campaigns
- White label customization
- Focuses on agency profitability
Cons:
- Limited advanced analytics
- Steeper learning curve
Yext is a reputation management platform designed for businesses managing multiple locations. It helps maintain accurate business information and manage online reviews efficiently.
Why I picked Yext: Yext excels in handling multi-location listings, making it ideal for large brands. The platform centralizes information management, ensuring consistency across all your locations. You can also automatically update business details, saving your team time. Additionally, its analytics provide insights into local search performance, helping you optimize your presence.
Standout features & integrations:
Features include real-time updates for business listings to ensure accurate information, detailed analytics to track how your business is performing locally, and automated review management to help maintain your brand's reputation across all locations.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Apple Maps, Bing, Yahoo, Foursquare, Instagram, and Amazon Alexa.
Pros and cons
Pros:
- Provides local search analytics
- Real-time updates for listings
- Handles multi-location listings
Cons:
- Limited customization options
- Complex setup for large brands
ReviewInc is a reputation management tool designed for businesses that need to adhere to strict data protection standards. It serves industries where data security is vital by managing reviews and protecting sensitive information.
Why I picked ReviewInc: ReviewInc’s HIPAA compliance is a vital feature, making it suitable for healthcare providers concerned about data privacy. The platform offers secure review collection, ensuring your clients' information remains confidential, while real-time monitoring keeps you informed of new reviews. Additionally, the software’s flexible reporting options help in customizing data presentation to meet specific needs.
Standout features & integrations:
Features include customizable review requests to fit your brand's tone, sentiment analysis to understand customer feedback better, and access to a centralized dashboard for managing reviews across all platforms.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Healthgrades, Vitals, RateMDs, Zocdoc, Avvo, and BBB.
Pros and cons
Pros:
- Flexible reporting options
- Secure review collection
- HIPAA compliant
Cons:
- Basic analytics tools
- Complex setup process
Merchynt is a reputation management platform designed for small to medium-sized businesses focused on local marketing. It helps automate Google My Business listings and manage online reviews efficiently.
Why I picked Merchynt: Merchynt’s Google My Business automation is a key feature, making it perfect for businesses aiming to enhance their local presence. The tool simplifies the process of updating business information across multiple locations. Additionally, the software’s automated review requests help boost your online reputation with minimal effort. These features, combined with its user-friendly interface, make managing listings and reviews straightforward for teams.
Standout features & integrations:
Features include automated review requests that encourage customer feedback, listing management to ensure your business information is consistent across sites, and data tracking to monitor your reputation over time.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Yellow Pages, Avvo, Healthgrades, BBB, Trustpilot, and Amazon.
Pros and cons
Pros:
- User-friendly interface
- Automated review requests
- Easy listing management
Cons:
- Limited customer support options
- Basic analytics tools
Reviewshake is a versatile reputation management software catering to businesses across various industries. It assists in collecting, managing, and responding to online reviews efficiently.
Why I picked Reviewshake: Reviewshake adapts well to diverse industries, making it a flexible choice for many businesses. You can manage reviews from multiple platforms in one place, simplifying tasks for your team. The software’s automated review requests also help boost your online presence without much effort, while its ability to generate white label reports enhances client transparency.
Standout features & integrations:
Features include automated review generation to increase customer feedback, white label reporting to present data under your brand, and competitor analysis tools to help you understand your market position better.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Trustpilot, Amazon, Yellow Pages, Avvo, Healthgrades, and BBB.
Pros and cons
Pros:
- Centralized review management
- Competitor analysis tools
- Supports various industries
Cons:
- Learning curve for new users
- Requires manual adjustments
Flyte360 is a reputation management solution aimed at businesses looking to manage their online presence globally. It helps in monitoring and responding to customer reviews across multiple countries.
Why I picked Flyte360: Flyte360’s strong international support makes it ideal for businesses expanding globally. You can manage reviews across different regions, ensuring your brand's consistency. The platform also offers multilingual capabilities, allowing you to interact with diverse customer bases effectively, while its global analytics provide insights into customer sentiments worldwide.
Standout features & integrations:
Features include multilingual support to cater to global audiences, automated review requests to boost feedback collection across various regions, and comprehensive analytics to help you understand your international market impact.
Integrations include Google My Business, Yelp, Facebook, Instagram, TripAdvisor, Trustpilot, Amazon, Yellow Pages, BBB, and Foursquare.
Pros and cons
Pros:
- Automated review requests
- Consistent brand management
- Global analytics insights
Cons:
- Requires manual data adjustments
- Complex initial setup
Synup is a reputation management platform targeting businesses looking to optimize their online visibility. It helps manage listings, reviews, and customer interactions efficiently.
Why I picked Synup: Synup’s voice search optimization is a standout feature, making it suitable for businesses aiming to capture voice-driven searches. The tool ensures your business information is up-to-date across all platforms, enhancing your presence. It also offers real-time updates for listings, keeping your data current. Ultimately, the platform's insights excel in helping you understand customer feedback better.
Standout features & integrations:
Features include real-time listing updates to keep your business information accurate. The platform provides detailed analytics to track your online performance. You can also automate review generation to encourage more customer feedback.
Integrations include Google My Business, Yelp, Facebook, TripAdvisor, Yellow Pages, Foursquare, Apple Maps, Bing Places, Trustpilot, and BBB.
Pros and cons
Pros:
- Detailed analytics
- Real-time updates
- Voice search optimization
Cons:
- Limited customer support availability
- May require manual adjustments
Other White Label Reputation Management Software
Here are some additional white label reputation management software options that didn’t make it onto my shortlist, but are still worth checking out:
- SOCi
For AI-driven marketing solutions
- Review Tool
For custom branding
- EmbedMyReviews
For multiple language support
- GatherUp
For SMS marketing capabilities
- Reviewgrower
For AI review responses
- SurveySparrow
For real-time monitoring
- Vendasta
For agency-focused solutions
- BrightLocal
For local search insights
- Repuso
For visual review displays
- HighLevel
For marketing automation
White Label Reputation Management Software Selection Criteria
When selecting the best white label reputation management software to include in this list, I considered common buyer needs and pain points like maintaining brand consistency and managing multi-location reviews. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Collecting customer reviews and testimonials
- Online reputation management
- Monitoring social media mentions
- Generating analytical reports
- Customizing review requests
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Multilingual support
- AI-driven insights
- Advanced sentiment analysis
- Customizable dashboards
- Voice search optimization
- Search engine optimization (SEO)
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Aesthetic design
- Clear layout of features
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Access to interactive product tours
- Use of templates for setup
- Availability of webinars
- Support from chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Access to a dedicated account manager
- Response time to inquiries
- Availability of a knowledge base
- Multichannel support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Range of features included
- Flexibility of pricing plans
- Alignment with business needs
- Return on investment
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of positive feedback
- Commonly mentioned pain points
- Feedback on feature effectiveness
- Comments on ease of use
How to Choose White Label Reputation Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Choose a tool that grows with your business, handling increased reviews and users. |
| Integrations | Ensure it connects with existing systems like CRM and social media platforms. |
| Customizability | Look for options to tailor the software to fit your brand's specific needs. |
| Ease of Use | Opt for user-friendly interfaces that your team can quickly adapt to without hassle. |
| Budget | Align the software’s cost with your financial plan, considering both short and long-term expenses. |
| Security Safeguards | Check for data protection measures to keep customer information safe. |
| Reporting | Ensure the tool provides detailed analytics to track reputation metrics effectively. |
| Support | Look for responsive customer support to assist when issues arise. |
Trends In White Label Reputation Management Software
In my research, I sourced countless product updates, press releases, and release logs from different white label reputation management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Sentiment Analysis: AI tools are being used to analyze customer feedback more effectively. This helps businesses understand the customer experience and their emotions to improve their services.
- Voice Search Optimization: As voice search becomes more popular, optimizing business listings for voice queries is gaining importance. This trend helps businesses appear in voice search results, enhancing their visibility.
- Multilingual Support: With global expansion, supporting multiple languages is crucial for reaching diverse markets. This trend is vital for businesses with international customers.
- Customizable Dashboards: Businesses want more control over how they view data. Customizable dashboards allow them to tailor analytics to their specific needs, improving data-driven decisions.
- Real-Time Review Monitoring: Immediate insights into new reviews, like those provided by online brand monitoring services, help businesses respond quickly to new customer feedback. This trend is important for maintaining a positive online reputation.
What Is White Label Reputation Management Software?
White label reputation management software is a tool that allows businesses to manage and improve their online reputation under their brand name. Marketing agencies and businesses use these tools to monitor reviews, analyze customer feedback, and maintain brand consistency.
Key features like AI-driven sentiment analysis, multilingual support, and customizable dashboards help teams understand customer emotions, reach diverse markets, and tailor data views. These tools provide users with the power to effectively manage and enhance their online presence, building trust with their audience.
Features of White Label Reputation Management Software
When selecting white label reputation management software, keep an eye out for the following key features:
- AI-Driven Sentiment Analysis: Analyzes customer feedback to understand emotions, helping businesses improve services.
- Multilingual Support: Allows communication with diverse markets by supporting multiple languages.
- Customizable Dashboards: Offers control over data views, enabling tailored analytics for specific business needs.
- Real-Time Review Monitoring: Provides immediate insights into new reviews, allowing quick responses to maintain reputation.
- Voice Search Optimization: Ensures business listings appear in voice search results, enhancing visibility.
- Automated Review Requests: Encourages customers to leave feedback, boosting the number of reviews collected.
- White Label Customization: Allows businesses to brand the software as their own, maintaining brand consistency.
- Comprehensive Analytics: Tracks performance metrics, providing detailed insights into business reputation.
- Centralized Management Dashboard: Manages multiple locations or platforms from a single interface, simplifying operations.
- Advanced Reporting Tools: Generates detailed reports to demonstrate value and return on investment to clients.
Benefits of White Label Reputation Management Software
Implementing white label reputation management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved Brand Consistency: White label customization ensures your branding is consistent across all customer interactions.
- Enhanced Customer Insights: AI-driven sentiment analysis helps you understand customer emotions and improve services.
- Increased Market Reach: Multilingual support allows you to connect with a diverse audience, expanding your business's reach.
- Efficient Review Management: Many reputation management software, including those that are suited for small businesses, offer real-time review monitoring enables quick responses, maintaining your online reputation effectively.
- Greater Visibility: Voice search optimization ensures your business appears in voice searches, increasing your presence.
- Time-Saving Automation: Automated review requests boost feedback collection without extra effort from your team.
- Data-Driven Decision Making: Advanced reporting tools provide insights to help you make informed business decisions.
Costs and Pricing of White Label Reputation Management Software
Selecting white label reputation management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in white label reputation management software solutions:
Plan Comparison Table for White Label Reputation Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic review monitoring, limited analytics, and minimal customization. |
| Personal Plan | $5-$25/ user/month | Review requests, basic reporting, and some customization options. |
| Business Plan | $30-$60/ user/month | Advanced analytics, automated review requests, and white label customization. |
| Enterprise Plan | $70-$150/ user/month | Multilingual support, comprehensive reporting tools, and dedicated account management. |
White Label Reputation Management Software FAQs
Here are some answers to common questions about white label reputation management software:
Can a firm realistically take the initiative to manage its reputation online?
Yes, a firm can actively manage its online reputation by monitoring and responding to customer feedback across various platforms. This involves using reputation management software and media monitoring software to track reviews and mentions. By doing so, your team can ensure that positive feedback is highlighted while addressing any negative comments promptly.
How does reputation management software work?
Reputation management software works by collecting and analyzing feedback from digital channels like websites, social media, and review sites. It provides tools for monitoring what customers say about your brand, allowing you to manage your online image effectively. This enables your team to respond to reviews and improve overall customer satisfaction.
Are there any limitations to white label reputation management software?
While white label reputation management software offers many advantages, there can be limitations such as customization constraints and reliance on the vendor for updates. It’s important to choose a solution that aligns with your specific needs and has a strong support system in place.
How can white label reputation management software help my business grow?
White label reputation management software helps your business grow by enhancing your online presence and building trust with customers. It allows you to maintain brand consistency while managing reviews and feedback efficiently. By providing these services to clients, you can expand your offerings and increase revenue. If you’re a small business, begin with reputation management software that’s specifically designed for your needs.
What’s Next?
Ready to grow? Subscribe to The CMO newsletter.