16 Best Small Business Reputation Management Software Reviewed in 2025
Best Small Business Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 16 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
In today's digital world, your business's reputation can make or break your success. As a marketing manager, you're juggling multiple tasks, and managing your online reputation might feel overwhelming. That's where small business reputation management software comes in.
I've spent years testing and reviewing software, and I know what works. These tools can help you monitor and manage your brand's image, ensuring you stay ahead of potential issues. In this article, I'll share my top picks, providing unbiased insights to help you make informed decisions.
You'll find clear reviews, focusing on features that matter to your team. Whether you're looking to improve customer trust or enhance your brand's image, I've got you covered.
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Best Small Business Reputation Management Software Review
Below are my detailed summaries of the best small business reputation management software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for linking reviews to CX metrics | Free demo available | Pricing upon request | Website | |
| 2 | Best for local listing accuracy | Free demo available | Pricing upon request | Website | |
| 3 | Best for content removal support | Free demo available | Pricing upon request | Website | |
| 4 | Best for regional location insights | 15-day free trial + free demo available | From $59/month | Website | |
| 5 | Best for combining reviews with messaging | Free demo available | Pricing upon request | Website | |
| 6 | Best for automated review responses | Free demo available | Pricing upon request | Website | |
| 7 | Best for franchise-level reputation control | Free demo available | Pricing upon request | Website | |
| 8 | Best for multi-location reputation updates | Free demo available | Pricing upon request | Website | |
| 9 | Best for managing reviews and appointments | Free demo available | From $15/user/month | Website | |
| 10 | Best for real-time customer feedback | Free demo available | From $249/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Small Business Reputation Management Software Review
Below are my detailed summaries of the best small business reputation management software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
InMoment is an experience improvement platform built to help businesses gather and analyze customer feedback across various touchpoints. It supports teams that want to understand customer behavior and connect insights directly to business performance. The platform focuses on combining survey results, reviews, and analytics to guide better decisions.
Why I picked InMoment: You and your team can use InMoment to bring customer reviews into the same dashboard as NPS and survey results. It helps you connect sentiment to specific business metrics, like retention or conversion. The system flags patterns in review themes that impact customer experience scores. You can dig deeper by filtering data by product line, location, or customer type.
Standout features & integrations:
Features include text analytics tools that highlight common phrases and issues, dashboards that show review trends over time, and a tool that lets you tag and group feedback by topic. You can also set up alerts for certain scores or keywords. Their reporting tools help teams prioritize areas with the most CX impact.
Integrations include Salesforce, Adobe, Google Cloud, Slack, Microsoft Teams, ServiceNow, HubSpot, Oracle, SAP, and Medallia
Pros and cons
Pros:
- Review themes linked to CX scores
- Text analysis highlights trends fast
- Combines survey and review data
Cons:
- Needs training for non-analytical users
- Dashboards take time to customize
Yext is a digital experience platform that helps businesses control how their brand appears across search engines, maps, apps, and other digital services. It’s built for teams that need to manage business info, respond to reviews, and improve local search visibility. You can use it to ensure your business details stay up-to-date everywhere customers might look.
Why I picked Yext: You and your team can push updates to hours, phone numbers, and addresses across dozens of directories in one go. There’s a central dashboard that flags errors and missing info to help you fix gaps fast. You can monitor changes made by third-party platforms and approve or reject them. This keeps your listings clean and consistent without extra effort.
Standout features & integrations:
Features include a built-in suggestions queue to review public edits, keyword tracking to watch local SEO performance, and tools to post updates across all listings at once. You can also set up custom fields to manage brand-specific info. The system supports alerts for changes made to your listings by external users.
Integrations include Google, Apple, Bing, Facebook, Yelp, Amazon Alexa, Foursquare, Waze, TripAdvisor, and Instagram
Pros and cons
Pros:
- Bulk publishing for consistent updates
- Custom fields for specialized business info
- Strong coverage across global directories
Cons:
- Reporting views aren’t very customizable
- Advanced SEO tools take time to learn
Guaranteed Removals is a service-based platform focused on helping individuals and businesses deal with damaging or unwanted online content. It handles content takedown requests and reputation-related issues across websites, search engines, and news platforms. It’s built for users who need support managing legal and personal online visibility.
Why I picked Guaranteed Removals: You and your team can work directly with advisors to identify content that’s harmful to your brand. The service helps remove or suppress negative search results tied to personal names or business keywords. It’s especially useful if you're dealing with online defamation or outdated news. The platform also supports monitoring services to track when new content appears.
Standout features & integrations:
Features include ongoing monitoring for new negative content, personal advisors for high-risk cases, and reputation audits that flag vulnerable online mentions. You can also request help in managing mugshot websites, blog posts, and news article removals. Their process includes legal research and submission to content owners or platforms.
Integrations include platforms such as Google, Glassdoor, Indeed, Facebook, Twitter, Yelp, LinkedIn, YouTube, Instagram, and Pinterest.
Pros and cons
Pros:
- Passive monitoring saves team time
- Legal-based process for content takedown
- Personalized service for sensitive content
Cons:
- No dashboard or user portal
- Not built for regular reputation tasks
Localyser is a review and reputation platform designed to help businesses manage customer feedback across multiple locations. It’s built for teams that operate in different cities or regions and need a better way to track and respond to online reviews. The platform focuses on organizing feedback by location so teams can make improvements where they matter most.
Why I picked Localyser: You can view all your locations in one dashboard, sorted by region, to spot patterns in review scores. Your team can assign reviews to the right branch manager or set up alerts for certain areas. Localyser shows which regions are improving and which need more attention. It helps you dig into performance at a local level, not just by brand.
Standout features & integrations:
Features include filters that sort reviews by city, sentiment, or star rating. You can schedule reports to go out weekly to regional teams. There's also a live feed that updates as new reviews come in, so your team can act fast.
Integrations include Google, Facebook, TripAdvisor, Booking.com, Trustpilot, Foursquare, Yelp, Zomato, Uber Eats, and OpenTable
Pros and cons
Pros:
- Managers can tag and track key reviews
- Filters for city and sentiment insights
- Region-level reporting helps target improvements
Cons:
- Custom tagging needs manual input
- Lacks built-in response suggestions
Birdeye is a customer experience platform built to help businesses collect feedback, respond to reviews, and manage customer interactions from one place. It's mainly used by local businesses, franchises, and multi-location companies that want to improve their online visibility and reputation. The platform brings customer reviews, messaging, and surveys into a single dashboard so teams can manage everything in one spot.
Why I picked Birdeye: You can handle reviews and text conversations in the same inbox, which saves time and keeps things organized. Birdeye also lets you auto-send review requests after a visit or purchase, so your team doesn’t have to remember to do it. Their inbox includes features like read receipts and customer sentiment labels to help you prioritize. You’ll also get AI-powered insights that tell you what people are saying and how to respond.
Standout features & integrations:
Features include AI-generated review responses to help you reply quickly, webchat that turns site visits into text threads, and customizable surveys you can send by text or email. These tools let your team stay connected without jumping between different platforms. You’ll also find automation tools for review requests and customer follow-ups.
Integrations include Salesforce, Google, QuickBooks, Facebook, HubSpot, Shopify, Square, Zoho, Clio, and Yext.
Pros and cons
Pros:
- Review request automations reduce follow-up work
- Shared inbox keeps team communication in sync
- AI reply suggestions save your team time
Cons:
- Hard to customize all automated replies
- Reporting takes some learning at first
Widewail is a reputation management platform that helps businesses manage online reviews and customer feedback. It’s built for small and mid-sized teams that want to improve their review response rates without writing replies manually. It focuses on keeping your online presence active and professional by handling responses quickly and consistently.
Why I picked Widewail: You and your team can use Widewail to automate review replies with responses written by real people. It handles both positive and negative reviews across multiple sites. The platform also includes review monitoring, so you don’t miss anything new. There’s a dashboard where you can approve or edit replies before they go live.
Standout features & integrations:
Features include sentiment tagging to help you track review trends, live moderation of social media comments, and custom reply templates written by Widewail’s team. You can also set alerts for specific keywords or review platforms. The system logs reply history so your team can stay in sync.
Integrations include Google, Facebook, Instagram, Yelp, Cars.com, DealerRater, Edmunds, Podium, Trustpilot, and Reputation.com
Pros and cons
Pros:
- Setup fits service-based small teams
- Replies follow your brand tone guide
- Real people write your review replies
Cons:
- Not built for self-managed responses
- Needs approval process for each reply
SOCi is a marketing and reputation management platform designed to support multi-location and franchise businesses. It helps teams manage brand presence, respond to reviews, and post local content from one place. The platform is built for organizations that need centralized oversight while giving local managers the tools to act independently.
Why I picked SOCi: You and your team can manage reputation tasks for dozens or hundreds of locations from one dashboard. Each franchise can respond to reviews and publish posts with brand-approved templates. SOCi includes review tracking and approval workflows, so you can stay aligned across branches. There’s also a scoring system to compare performance across locations.
Standout features & integrations:
Features include content libraries that local managers can use to publish on-brand posts, tools to assign permissions by role or location, and dashboards that show engagement metrics by site. You can schedule posts in advance or set alerts for reputation issues. There’s also a response moderation feature to approve replies before they’re published.
Integrations include Facebook, Google, Yelp, Instagram, X, LinkedIn, Google Business Profile, Apple Maps, Vibe, and Trustpilot
Pros and cons
Pros:
- Custom approval flows for responses
- Central control with local flexibility
- Scales easily for large franchise brands
Cons:
- Approval process can slow down replies
- Dashboard may lag with high volume
Uberall is a location marketing platform that helps businesses manage online visibility and customer interactions across different sites and locations. It’s built for teams that operate multiple branches and need to stay consistent across local directories, maps, and review platforms. You can update business information, respond to reviews, and analyze performance all from one place.
Why I picked Uberall: Your team can sync location info like hours, address, and photos across dozens of directories in real time. It lets you respond to customer reviews for all your locations from one inbox. You can also filter by region or brand location to assign tasks or track changes. Uberall supports bulk updates, so you don’t have to manage each branch one by one.
Standout features & integrations:
Features include real-time listing updates, performance analytics by location, and sentiment tracking in customer reviews. You can also set user roles to give local managers access to only their branch. There’s an option to create location pages for better search results and local engagement.
Integrations include Google, Apple, Facebook, Instagram, Yelp, Bing, TripAdvisor, TomTom, Foursquare, and HERE
Pros and cons
Pros:
- Role settings help manage large teams
- Review inbox covers all branches
- Bulk location editing saves admin time
Cons:
- Analytics can lag with large datasets
- Custom dashboards take time to build
Thryv is a business management platform designed to help local service-based businesses handle daily operations in one place. It supports key tasks like client communication, online presence management, and scheduling. The platform is built for small teams that want to stay organized and save time.
Why I picked Thryv: You can use Thryv to collect and respond to customer reviews across multiple sites from a single dashboard. Your team can also manage bookings, confirmations, and calendar updates without switching tools. It includes automated follow-ups, so you don’t have to chase appointments. There’s a built-in CRM that connects with your messaging and review tools to keep everything in sync.
Standout features & integrations:
Features include online document storage, secure client portals, and email templates. You can also create estimates and invoices from the same space you manage client conversations. Thryv lets you track payments and set up recurring billing.
Integrations include QuickBooks, Google Calendar, Zoom, Gmail, Outlook, Square, PayPal, WordPress, Mailchimp, and Constant Contact
Pros and cons
Pros:
- Automated reminders and follow-ups
- All-in-one access to client history
- Built-in calendar and appointment tool
Cons:
- No month-to-month pricing
- Mobile app has fewer features
Broadly is a client experience platform designed to help service-based businesses stay connected with customers. It supports daily tasks like messaging, feedback collection, and review management. It's made for small teams that want to keep up with client communication across different channels.
Why I picked Broadly: You can send review requests right after a service is done, so your team gets instant feedback. There's a shared inbox that brings in messages from web chat, email, and text in one place. Broadly also lets you ask happy clients to leave public reviews while sending others to private surveys. You can quickly spot issues and follow up before they affect your online ratings.
Standout features & integrations:
Features include website chat tools that turn visitors into leads, mobile apps to manage reviews on the go, and automated follow-up texts. You can track team response times and set up reminders to reply faster. The platform also includes basic website services for clients who need help setting up an online presence.
Integrations include QuickBooks, Google, Facebook, Instagram, Nextdoor, Thumbtack, Housecall Pro, Yelp, and Podium
Pros and cons
Pros:
- Central inbox covers chat, email, and text
- Easy to shift between private and public feedback
- Review requests sent right after service
Cons:
- Review templates can’t be changed
- No custom workflows or logic
Other Small Business Reputation Management Software
Here are some additional small business reputation management software options that didn’t make it onto my shortlist, but are still worth checking out:
- Critical Mention
For media monitoring alerts
- SurveySparrow
For using surveys to boost ratings
- BrightLocal
For tracking review site rankings
- NiceJob
For turning reviews into social posts
- Swell
For texting review requests to customers
- GatherUp
For getting feedback via email invites
Small Business Reputation Management Software Selection Criteria
When selecting the best small business reputation management software to include in this list, I considered common buyer needs and pain points like managing online reviews and enhancing customer engagement. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage online reviews
- Monitor brand mentions
- Respond to customer feedback
- Analyze customer sentiment
- Track competitor reputation
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Automated review generation
- Sentiment analysis tools
- Customizable reporting dashboards
- Multi-location management
- AI-driven insights
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Efficient workflow integration
- Customization options
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Supportive chatbots
- Live webinars
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Live chat support
- Responsive email assistance
- Comprehensive help center
- Dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Free trial availability
- Feature-rich plans
- Transparent pricing structure
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on support services
- Ease of use comments
- Feature effectiveness
- Value for money perceptions
How to Choose Small Business Reputation Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Look for tools that handle increased user loads and expanded features without a hitch. |
| Integrations | Check if the software integrates with your existing systems like CRM, email marketing, and social media platforms to streamline your workflow. |
| Customizability | Consider how much you can tailor the software to fit your specific needs. Look for customizable dashboards and reporting features. |
| Ease of Use | Choose software with an intuitive interface that your team can quickly learn and use efficiently without extensive training. |
| Budget | Evaluate the total cost, including any hidden fees. Ensure the software fits within your budget and offers a good return on investment. |
| Security Safeguards | Verify that the software has robust security measures to protect your data and comply with industry regulations. |
| Customer Support | Look for providers with reliable support options, including live chat and phone support, to assist your team when needed. |
| User Feedback | Read reviews to understand other users' experiences with the software. Pay attention to comments on reliability and performance. |
Trends in Small Business Reputation Management Software
In my research, I sourced countless product updates, press releases, and release logs from different small business reputation management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- Real-time feedback collection: Businesses are increasingly using tools that allow for immediate customer feedback. This trend helps companies quickly address customer concerns and improve their services on the fly.
- Sentiment analysis: Advanced sentiment analysis tools are becoming increasingly popular as they help businesses better understand customer emotions and reactions. This enables more targeted and effective responses to customer needs.
- Voice of the customer programs: These programs are gaining traction as they help businesses capture detailed insights into customer preferences and experiences. This, in turn, leads to improved products and services.
- Data privacy enhancements: As data privacy regulations grow stricter, software that offers robust privacy features is in demand. Businesses are prioritizing tools that ensure customer data is secure and compliant with regulations.
- Predictive analytics: More software vendors are integrating predictive analytics to help businesses anticipate customer behavior and trends. This supports the development of proactive reputation management strategies.
What Is Small Business Reputation Management Software?
Small business reputation management software is a tool used to monitor and improve a company's online presence.
These tools are typically used by marketing teams, customer service professionals, and business owners to enhance customer engagement and brand perception. Features like real-time feedback collection, sentiment analysis, and predictive analytics help with understanding customer needs and improving service delivery. Overall, these tools provide businesses with the ability to maintain a positive reputation and foster customer loyalty.
Features of Small Business Reputation Management Software
When selecting small business reputation management software, keep an eye out for the following key features:
- Real-time feedback collection: Allows businesses to gather immediate customer feedback, enabling quick responses to customer concerns.
- Sentiment analysis: Helps identify customer emotions and reactions, allowing for more personalized and effective communication.
- Automated review requests: Streamlines the process of gathering customer reviews, increasing the volume and frequency of feedback.
- Predictive analytics: Provides insights into potential customer behaviors and trends, aiding in proactive reputation management.
- Multi-location management: Enables businesses with multiple locations to manage their reputation across different sites from a single platform.
- Customizable reporting: Allows users to tailor reports to suit specific needs, providing clear insights into reputation metrics.
- Social media monitoring: Tracks brand mentions and interactions across social platforms, helping businesses stay informed about their online presence.
- Data privacy features: Ensures customer data is protected and compliant with regulatory standards, building trust with users.
- Centralized dashboard: Offers a unified view of all reputation management activities, making it easier to monitor and manage efforts.
- Integration capabilities: Connects with existing business systems like CRM and social media platforms to enhance workflow efficiency.
Benefits of Small Business Reputation Management Software
Implementing small business reputation management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved customer satisfaction: By addressing feedback in real-time, businesses can quickly resolve issues, enhancing customer experiences.
- Enhanced brand perception: Sentiment analysis helps tailor communications, leading to a positive brand image.
- Increased online visibility: Automated review requests and local SEO tools boost your presence in search results.
- Informed decision-making: Predictive analytics provide insights into trends, helping you make data-driven decisions.
- Efficient management: Centralized dashboards simplify the monitoring and management of reputation efforts across platforms.
- Regulatory compliance: Data privacy features ensure you meet industry standards, building trust with customers.
- Boosted customer engagement: Social media monitoring keeps you connected with customers, fostering better interactions.
Costs and Pricing of Small Business Reputation Management Software
Selecting small business reputation management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in small business reputation management software solutions:
Plan Comparison Table for Small Business Reputation Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic review monitoring, limited feedback collection, and essential reporting. |
| Personal Plan | $5-$25/ user/month | Advanced review management, sentiment analysis, and social media monitoring. |
| Business Plan | $30-$75/ user/month | Multi-location support, customizable dashboards, and automated review requests. |
| Enterprise Plan | $80-$150/ user/month | Predictive analytics, comprehensive reporting, and dedicated account support. |
Small Business Reputation Management Software FAQs
Here are some answers to common questions about small business reputation management software:
How do I choose the right software for my business?
Choosing the right software involves understanding your specific needs and budget. Consider the features that matter most, such as review management and sentiment analysis. Evaluate the scalability of the software to ensure it grows with your business. Don’t forget to check for integration capabilities with your existing systems.
Can reputation management software improve my business's online presence?
Yes, it can significantly enhance your online presence by managing reviews and feedback. By actively engaging with customers and addressing their concerns, you can improve your brand image. Tools like sentiment analysis help you understand customer perceptions and tailor your responses effectively.
How does reputation management software handle negative reviews?
The software allows you to monitor and respond to negative reviews quickly. By addressing issues in real-time, you can turn negative experiences into positive ones. Many tools offer automated response features to help manage feedback efficiently.
Is data security a concern with reputation management software?
Data security is crucial, and most reputable software includes robust privacy features. Ensure that the software complies with industry regulations to protect customer data. Look for solutions that offer encryption and regular security updates.
How important is customer support in reputation management software?
Customer support is vital, as it ensures you have assistance when needed. Look for software providers that offer 24/7 support and multiple contact options like live chat and phone. Good support helps you resolve issues swiftly and maintain smooth operations.
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