My Experience:
As a Cannes Lions certified storyteller, editorial and content strategist, and community steward, I help B2B SaaS CMOs and other senior marketing leaders excel in their roles by curating mission-critical professional insights that can’t be found with a cursory Google search or generic interview. The combination of my 7 years in B2C marketing and 4 years of driving demand for B2B SaaS products makes me qualified to source the inevitable truths of the marketing industry and share with my audience through relevant content formats.
Currently, I’m the Senior Editor for The CMO Club at Black & White Zebra, where I engage with marketing leaders, consultants, and thought leaders on trends that define how we’ll be approaching marketing now and in the near future.
As a long time brand storyteller, I’m dedicated to creating thought provoking and educational content for marketing leaders as they look to stand out from the noise.
My Expertise:
- Storytelling
- Account-Based Marketing
- Demand Generation
- Marketing Leadership
- Content Strategy
- Marketing Communications
- Copywriting
- Customer Acquisition
- Competitive Analysis
- Audience Building
- Social Media Marketing
- Email Marketing
The Technology I Use
I’m an Apple fanboy, and can’t think of using any other technology ecosystem at the moment. But who knows? I might change someday.
Slite and Google Docs are a must-have in my editorial world. Although I just discovered ButterDocs, and I love how it eases collaboration with SMEs. Slack is great as long as it’s not on my phone. And I have a love-hate relationship with Airtable.
1Password is my best friend. And you’ll always find me listening to movie soundtracks on YouTube Music when working.
