17 Best Email Marketing Software For Small Businesses Reviewed In 2024
Best Email Marketing Software for Small Businesses Shortlist
Here's my pick of the 10 best software from the 17 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Email marketing software for small businesses is a valuable asset for new and growing companies. With the right software, teams can improve customer engagement and boost sales. However, finding the right email marketing software for small businesses can be challenging, especially with so many options.
Using my experience with marketing software, I tested and compared several of the top email marketing software for small businesses. From there, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best Email Marketing Software for Small Businesses Summary
This comparison chart summarizes pricing details for my top email marketing software for small businesses to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| MailerLite | From $9/month | Website |
| Drip | From $39/month | Website |
| AWeber | From $12.50/month (billed annually) | Website |
| Campaign Monitor | From $9/month (billed annually) | Website |
| Benchmark Email | From $13/month | Website |
| Constant Contact | From $12/month (billed annually) | Website |
| ActiveCampaign | From $20/month (billed annually) | Website |
| GetResponse | From $15.6/month (billed annually) | Website |
| HubSpot Email Marketing | From $20/month (billed annually) | Website |
| Kit | From $25/2 users/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Email Marketing Software for Small Businesses
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your business? |
| Integrations | Does it connect with your existing tools? |
| Customizability | Can you tailor it to fit your brand’s needs? |
| Ease of Use | Is it straightforward for your team to use? |
| Budget | Does it fit within your financial constraints? |
| Security Safeguards | Does it offer protection for your data and communications? |
| Analytics | Does it provide insights that help you make informed decisions? |
| Customer Support | Is there reliable support available when you need it? |
Best Email Marketing Software for Small Businesses Reviews
Below are my detailed summaries of the best email marketing software for small businesses that made it onto my shortlist. My reviews look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
MailerLite is an email marketing platform designed for small businesses seeking cost-effective solutions for their marketing needs. It's ideal for teams looking to manage email list campaigns without extensive resources.
Why I picked MailerLite: MailerLite is the go-to choice for businesses that prioritize affordability without compromising on essential email marketing features. It offers an intuitive drag-and-drop editor that simplifies email creation. The platform also provides automation tools to streamline digital marketing efforts all at a lower than average cost. Ultimately, the simplicity of MailerLite enables small teams to execute the best email marketing services efficiently while remaining budget conscious.
Standout features & integrations:
Features include an intuitive drag-and-drop editor that allows you to create emails quickly, automation tools to help manage your email sequences, and many templates to make your emails look professional.
Integrations include Shopify, WordPress, WooCommerce, Zapier, Stripe, Mailchimp, Squarespace, Facebook, and Slack.
Pros and cons
Pros:
- Wide range of templates
- Suitable for small teams
- Simple email editor
Cons:
- Basic reporting tools
- Limited advanced features
Drip is a marketing automation platform for ecommerce businesses to enhance customer engagement and sales strategies. Ecommerce marketers use it to create personalized email campaigns and automate customer interactions.
Why I picked Drip: Drip’s focus on ecommerce makes it ideal for businesses aiming to connect with customers through personalized experiences. It offers advanced segmentation tools that enable you to target specific customer behaviors and preferences. The platform’s automation workflows also allow you to create complex sequences tailored to different purchase stages. Additionally, Drip provides insights into customer journeys, helping you optimize your marketing efforts and email deliverability rates.
Standout features & integrations:
Features include advanced segmentation tools that help you target customers based on their behavior, automation workflows for creating detailed customer journeys, and data insights into customer interactions, enabling you to refine your marketing strategies.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Facebook, Instagram, Zapier, Privy, Justuno, and Sumo.
Pros and cons
Pros:
- Personalized customer interactions
- Supports complex workflows
- Detailed customer journey insights
Cons:
- Limited design flexibility
- Complexity for small teams
AWeber is email marketing software for small businesses and entrepreneurs who want to manage their email campaigns easily. It's particularly beneficial for those new to email marketing, providing tools to create and send newsletters efficiently.
Why I picked AWeber: AWeber’s ideal for beginners thanks to its straightforward setup and intuitive interface. It offers easy-to-use templates and a drag-and-drop editor that simplifies the design process, while the autoresponder feature allows you to automate follow-up emails without hassle. Additionally, AWeber provides educational resources to help your team get the most out of the platform.
Standout features & integrations:
Features include an easy-to-use drag-and-drop email builder that helps you design emails quickly, autoresponders to automate your email sequences, and a range of templates to make your emails look professional with minimal effort.
Integrations include WordPress, Shopify, PayPal, Facebook, Etsy, WooCommerce, Zapier, Salesforce, Leadpages, and OptinMonster.
Pros and cons
Pros:
- Straightforward email automation
- Helpful educational resources
- Simple setup process
Cons:
- Basic reporting tools
- Limited advanced features
Campaign Monitor is an email marketing platform for businesses prioritizing design and branding in their communications. It's ideal for marketers who need to create visually appealing emails that align with their brand identity.
Why I picked Campaign Monitor: Campaign Monitor excels in design customization, making it a top choice for businesses focused on brand aesthetics. It provides various customizable templates to help you create beautiful emails, while the drag-and-drop builder lets you design emails easily without any coding. Plus, Campaign Monitor’s advanced design tools also allow your team to fine-tune every detail of your campaigns.
Standout features & integrations:
Features include a drag-and-drop email builder, advanced design tools, and a variety of templates so you can create visually appealing messages quickly.
Integrations include Shopify, Salesforce, WordPress, Magento, WooCommerce, Zapier, Google Analytics, Slack, Dynamics 365, and Eventbrite.
Pros and cons
Pros:
- Strong brand alignment
- Advanced design tools
- Extensive design customization
Cons:
- Requires design knowledge
- Limited automation options
Benchmark Email is an email marketing platform designed for businesses aiming to expand their global reach. Marketing teams use it to create, send, and track email campaigns across different regions and languages.
Why I picked Benchmark Email: Benchmark Email’s ability to support global campaigns makes it ideal for businesses looking to reach international audiences. It offers multilingual email templates, allowing your team to communicate effectively with diverse customer bases. The platform's analytics also provide insights into campaign performance across different regions, while its geo tracking and lead generation is valuable for tailoring content to specific markets.
Standout features & integrations:
Features include multilingual email templates that help you engage with a global audience, geolocation tracking to tailor content to specific regions, and detailed insights into how campaigns perform across different markets.
Integrations include Shopify, WordPress, Zapier, Salesforce, SurveyMonkey, Google Analytics, Facebook, Twitter, LinkedIn, and Slack.
Pros and cons
Pros:
- Tailors content for markets
- Insights into regional performance
- Geolocation tracking available
Cons:
- Limited advanced automation
- Basic design customization
Constant Contact is a versatile email marketing platform for small businesses, particularly those involved in event planning and promotion. It enables marketing teams to create engaging email campaigns and manage event registrations.
Why I picked Constant Contact: Constant Contact’s focus on event promotion makes it ideal for businesses hosting frequent events. The platform offers event management tools, allowing you to create and send invitations, track RSVPs, and manage ticketing, while email automation helps you stay connected with attendees before and after your events. The software also provides a range of customizable templates to ensure your event communications are professional and on-brand.
Standout features & integrations:
Features include advanced segmentation, real-time analytics, and integrations with popular apps, allowing businesses to reach targeted audiences and optimize campaigns. Additionally, Constant Contact offers social media tools and ecommerce capabilities to enhance engagement across channels.
Integrations include Shopify, WordPress, Zapier, Eventbrite, Salesforce, QuickBooks, WooCommerce, Facebook, Instagram, and Google Analytics.
Pros and cons
Pros:
- RSVP tracking capabilities
- Professional invitation design
- Wide range of templates
Cons:
- Some features require add-ons
- Limited template customization
ActiveCampaign is an email marketing platform designed for small businesses that require sophisticated marketing automation. It's ideal for teams that want to automate customer interactions and improve engagement through targeted campaigns.
Why I picked ActiveCampaign: ActiveCampaign’s automation capabilities are unmatched, making it perfect for businesses that rely on complex workflows. It allows you to set up multi-step workflows to nurture leads and guide them through the sales funnel. The platform's segmentation features also help you target specific audiences with personalized messages. Additionally, its built-in CRM is a valuable addition to managing customer relationships alongside email campaigns.
Standout features & integrations:
Features include a powerful automation builder enabling you to create complex workflows easily, detailed segmentation options to target specific customer groups, and a built-in CRM to help you manage customer interactions without needing separate tools.
Integrations include Shopify, Salesforce, WordPress, Facebook, Zapier, WooCommerce, Stripe, Eventbrite, Slack, and QuickBooks.
Pros and cons
Pros:
- Supports multi-step workflows
- Detailed audience segmentation
- Built-in CRM functionality
Cons:
- Limited design flexibility
- Steep learning curve
GetResponse is an email marketing platform for small businesses looking to enhance their online marketing efforts. It's precious for teams that need to combine email marketing with webinar hosting.
Why I picked GetResponse: GetResponse’s strength in webinar functionality sets it apart from other email tools. It allows you to create and manage webinars directly within the platform, making it ideal for businesses that rely on live online events. The tool also includes landing page creation, which helps you attract and convert leads efficiently. Additionally, GetResponse's email automation features support complex marketing workflows, enhancing engagement with your audience.
Standout features & integrations:
Features include built-in webinar hosting that lets you reach your audience live, landing page creation tools to capture leads effectively, and email automation to set up detailed marketing workflows that engage your subscribers.
Integrations include Shopify, WordPress, PayPal, Salesforce, WooCommerce, Zapier, Magento, Stripe, Google Analytics, and Slack.
Pros and cons
Pros:
- Landing page builder
- Advanced automation options
- Integrated webinar features
Cons:
- Basic reporting capabilities
- Limited design flexibility
HubSpot Email Marketing is a tool designed for small businesses that must manage email campaigns efficiently while integrating with CRM systems. Marketing teams primarily use it to create personalized email campaigns and manage customer interactions.
Why I picked HubSpot Email Marketing: HubSpot Email Marketing’s seamless integration with HubSpot CRM makes it a top choice for businesses looking to unify their marketing and sales efforts. The tool offers personalized email templates, allowing your team to tailor messages to individual customer preferences. Its automation features also help you manage email sequences and follow-ups without manual intervention. Additionally, its analytics provide insights into campaign performance, helping you make data-driven decisions.
Standout features & integrations:
Features include personalized email templates that make it easy to customize messages for your audience, and automation tools to manage email sequences and follow-ups effectively. Plus, HubSpot's analytics give insights into your campaign performance, enabling data-driven decision-making.
Integrations include Salesforce, Shopify, WordPress, Slack, Zapier, Eventbrite, SurveyMonkey, Facebook Ads, Google Ads, and LinkedIn.
Pros and cons
Pros:
- Supports data-driven decisions
- Effective automation features
- Comprehensive analytics tools
Cons:
- Basic design customization
- Limited advanced features
Kit is an email marketing tool designed for small businesses. It offers intuitive solutions for creating and managing email campaigns.
Why I picked Kit: Kit offers simplicity without sacrificing functionality. You can create and send visually appealing emails using pre-built templates that don’t require design skills, making it easy to get started quickly. The software’s automated features, like follow-up reminders, also ensure you stay connected with your audience at the right moments. Plus, it includes built-in performance tracking, giving insights into your emails' performance without complicated analytics.
Standout features & integrations:
Features include easy-to-use email templates that let you quickly build campaigns without design skills, automated follow-ups to keep your audience engaged, and detailed performance tracking that helps you understand how your emails are doing.
Integrations include Shopify, WooCommerce, BigCommerce, Mailchimp, Squarespace, Stripe, Facebook, Instagram, Google Analytics, and Klaviyo.
Pros and cons
Pros:
- Scalable for growing businesses
- Allows direct HTML email editing
- Built-in content recommendations for growth
Cons:
- Basic A/B testing functionality
- Limited email template customization
Other Email Marketing Software for Small Businesses
Here are some additional email marketing software for small businesses that didn’t make it onto my shortlist but are still worth checking out:
Email Marketing Software for Small Businesses Selection Criteria
When selecting the best email marketing software for small businesses to include in this list, I considered common buyer needs and pain points like budget constraints and ease of use. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create and send emails
- Manage subscriber lists
- Provide email templates
- Track email marketing efforts
- Automate email sequences
- Tips to enhance email marketing strategy
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation options
- Built-in CRM tools
- A/B testing capabilities
- Multilingual support
- Customizable landing pages
- SMS marketing and optimization
- Signup forms
- Unlimited emails
- SEO strategies
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Clear layout and labeling
- Responsive design on devices
- Push notifications
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Access to interactive product tours
- Comprehensive onboarding templates
- Support through webinars and chatbots
- Post-purchase customer support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability of support
- Multiple support channels
- Knowledgeable support staff
- Quick response times
- Access to a comprehensive help center
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing structures
- Feature availability at each tier
- Discounts for annual billing
- Transparent pricing policies
- Return on investment potential
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on reliability
- Praise for specific features
- Comments on ease of use
- Reports of customer support experiences
Trends In Email Marketing Software for Small Businesses
In my research, I sourced countless product updates, press releases, and release logs from different email marketing software for small business vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Personalization: AI is being used to create more personalized email experiences. It analyzes user behavior to suggest content and send times, making emails more relevant. Vendors like Mailchimp are using AI to offer customized product recommendations.
- Interactive Email Content: Emails are becoming more interactive with elements like polls, surveys, and carousels. These features keep recipients engaged and provide valuable insights. Moosend, for instance, allows users to embed surveys directly into emails.
- Advanced Analytics and Reporting: Businesses want more profound insights into email performance, and advanced analytics tools provide detailed reports on user engagement. Platforms like GetResponse offer features that track subscriber interactions and predict future behavior.
- Privacy and Data Protection: With increasing data regulations, email marketing tools focus on privacy features. As a result, GDPR compliance and data encryption are becoming standard.
- Voice-Activated Email Interactions: As smart speakers and voice assistants grow, voice-activated email interactions emerge. This trend allows users to manage emails through voice commands, enhancing accessibility. While still in the early stages, vendors are exploring integrations with devices like Amazon Alexa.
What Is Email Marketing Software for Small Businesses?
Email marketing software for small businesses helps growing companies create, send, and track email campaigns efficiently. Marketing professionals and small business owners use these tools to reach their audience and enhance customer engagement.
Features like email templates, automation, and analytics support targeted campaigns and improve engagement insights. These tools provide small businesses with an affordable way to connect with customers and grow their reach.
Features of Email Marketing Software for Small Businesses
When selecting email marketing software for small business, keep an eye out for the following key features:
- Email Templates: Pre-designed layouts that make it easy to create professional-looking emails quickly.
- Automation Tools: Set up sequences and follow-ups without manual intervention, saving time and effort.
- Analytics and Reporting: Track and analyze email performance to understand engagement and improve future campaigns.
- Segmentation Options: Target specific groups within your audience to send personalized and relevant content.
- Personalization Capabilities: Customize emails with recipient-specific details to increase engagement.
- Multilingual Support: Reach a global audience by creating emails in multiple languages.
- Geolocation Tracking: Tailor content to specific regions, enhancing relevance and connection with audiences.
- A/B Testing: Experiment with different email elements to determine what resonates best with your audience.
- CRM Integration: Manage customer relationships alongside email campaigns to unify marketing and sales efforts.
Benefits of Email Marketing Software for Small Businesses
Implementing email marketing software for small businesses benefits your team and your business. Here are a few you can look forward to:
- Improved Engagement: Personalization capabilities and segmentation options help deliver relevant content to your audience, increasing interaction.
- Time Savings: Automation tools handle repetitive tasks like follow-ups and sequences, freeing up your team for other priorities.
- Better Insights: Analytics and reporting features offer in-depth information about campaign performance, helping you refine strategies.
- Global Reach: Multilingual support and geolocation tracking allow you to connect with audiences worldwide and tailor content to their language and location.
- Cost-Effective Marketing: Email marketing provides a budget-friendly way to reach a large audience compared to other channels.
- Enhanced targeting: A/B testing lets you refine email elements, ensuring your messages resonate with your audience.
- Integrated Customer Management: CRM integration allows seamless management of customer relationships, aligning marketing efforts with sales goals.
Costs and Pricing of Email Marketing Software for Small Businesses
Selecting email marketing software for small businesses requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, their average prices, and typical features included in email marketing software for small business solutions:
Plan Comparison Table for Email Marketing Software for Small Businesses
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email templates, limited automation, and basic reporting. |
| Personal Plan | $10-$25/user/month | Customizable templates, basic automation, and standard analytics. |
| Business Plan | $30-$75/user/month | Advanced automation, A/B testing, and enhanced analytics. |
| Enterprise Plan | $100-$200/user/month | Custom features, dedicated support, and full CRM integration. |
Email Marketing Software for Small Businesses FAQs
Here are some answers to common questions about email marketing software for small businesses:
Does email marketing work for small businesses?
Yes, email marketing is effective for small businesses. It helps you sell to prospects, boost referrals, and re-engage customers who have not purchased. Creating relevant and targeted email content increases the chances of the reader taking action, making email marketing a cost-effective strategy for growing your business.
How effective are email marketing campaigns?
Email marketing campaigns are highly effective, mainly when segmented. Segmented emails can drive significantly more opens and click-throughs than unsegmented ones. Regularly sending emails and personalizing content helps keep engagement high. Most marketers report increased engagement over the past year.
How do I set up email marketing for my small business?
Start by choosing an email marketing solution that fits your needs. Set up automated campaigns to save time and effort. Understand your subscribers and segment them for targeted messaging. Monitor analytics to track performance and conduct A/B testing to optimize your content.
How do I measure the success of my email marketing campaigns?
Track key metrics like open rates, click-through rates, and conversion rates. Use analytics tools provided by your software to monitor these metrics. Regularly review and adjust your strategy based on the insights you gather to ensure ongoing success.
What’s Next?
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