17 Best ActiveCampaign Alternatives Reviewed In 2024
Best ActiveCampaign Alternatives Shortlist
Here’s my shortlist of the best ActiveCampaign alternatives:
Our one-on-one guidance will help you find the perfect fit.
ActiveCampaign is a widely used marketing automation software known for its email marketing and customer experience features. However, some users might seek alternatives due to its limited features, pricing concerns, or integration needs.
Using my experience with marketing automation tools, I tested and evaluated several of the best ActiveCampaign alternatives on the market. From there, I compiled my findings into detailed reviews to help you identify the right software for your specific marketing needs.
What Is ActiveCampaign?
ActiveCampaign is a marketing automation tool designed to help businesses manage customer relationships and streamline marketing processes. It’s widely used by marketing professionals, small business owners, and sales teams to nurture leads and engage customers effectively.
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With features like email marketing, CRM integration, and process automation, ActiveCampaign helps companies build active campaigns, track customer interactions, and automate repetitive tasks, ultimately enhancing marketing strategies and strengthening customer engagement.
Why Look for an ActiveCampaign Alternative?
While ActiveCampaign is a valuable marketing automation software, there are several reasons why some users seek out alternative solutions. You might be looking for an ActiveCampaign alternative because…
- It's outside your budget
- You need better customer support
- It offers limited integrations with other tools
- You require more advanced analytics
- It's too complex for your team
- You need a tool available in more languages
If any of these sound like you, you’ve come to the right place. My list contains several marketing automation software options that are better suited for teams looking for alternative solutions.
Best ActiveCampaign Alternatives Summary
This comparison chart summarizes pricing details for my top ActiveCampaign alternatives to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| MailerLite | From $9/month | Website |
| EngageBay | From $12/user/month (billed annually) | Website |
| Drip | From $39/month | Website |
| Ontraport | From $79/month | Website |
| GetResponse | From $15.60/month (billed annually) | Website |
| AWeber | From $12.50/month (billed annually) | Website |
| Keap | From $249/user/month (billed annually) | Website |
| Moosend | From $9/month (billed annually) | Website |
| Mailchimp | From $13/month | Website |
| Brevo | From $25/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
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Best ActiveCampaign Alternatives Reviews
Below are my detailed summaries of the best ActiveCampaign alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
MailerLite is an email marketing platform designed with small businesses and creators in mind. It helps you manage end-to-end marketing processes, from email campaigns and signup forms to landing pages and paid newsletter subscriptions.
Why it's a good ActiveCampaign alternative: MailerLite offers an intuitive platform that combines email marketing, website building, and automation tools, ensuring a seamless experience for creating and managing campaigns. Its affordability and strong features like A/B testing, advanced analytics, and personalized customer journeys make it ideal for businesses aiming to streamline their marketing efforts from creation to conversion.
Standout features & integrations:
Features include a drag-and-drop email editor for effortless design, a website builder for creating landing pages, and a photo editor for enhancing visuals. You can also use automation to set up workflows and campaigns. Additionally, the platform supports audience segmentation for targeted messaging.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Mailgun, Stripe, PayPal, Facebook, Squarespace, and Google Analytics.
Pros and cons
Pros:
- Customizable templates
- Quick campaign creation
- Effective audience segmentation
Cons:
- Basic reporting features
- Limited advanced analytics
EngageBay is a marketing automation and CRM software designed for small businesses and startups. It helps manage customer relationships and automate marketing tasks to improve engagement and sales.
Why it's a good ActiveCampaign alternative: EngageBay seamlessly integrates marketing, sales, and customer support into a single platform, ensuring a unified customer journey. Its robust automation tools allow businesses to streamline email campaigns, social media management, and lead nurturing processes. This connectivity fosters collaboration across teams, reduces operational silos, and enhances overall marketing efficiency.
Standout features & integrations:
Features include lead scoring to prioritize potential customers and a landing page builder to create attractive campaigns. You can also use the helpdesk software to improve customer support. Additionally, the platform provides analytics to measure the success of your marketing efforts.
Integrations include Shopify, WooCommerce, Zapier, Mailgun, Xero, Outlook, Mailchimp, Stripe, PayPal, and Twilio.
Pros and cons
Pros:
- Offers lead scoring
- Easy to use
- Suitable for small businesses
Cons:
- Limited customization options
- Basic analytics tools
Drip is a CRM tool for ecommerce businesses. It helps online retailers manage and improve marketing campaigns with personalized solutions to engage customers and boost sales.
Why it's a good ActiveCampaign alternative: Drip allows businesses to create highly personalized customer experiences using advanced behavioral tracking and segmentation tools. Its ability to categorize customers based on real-time interactions, purchase history, and engagement levels enables targeted marketing campaigns that drive conversions. Additionally, its intuitive interface and automation capabilities simplify the process of managing large-scale, dynamic B2C customer segments effectively.
Standout features & integrations:
Features include personalized email marketing campaigns that adapt based on customer behavior, tracking and analytics to measure campaign success, and a visual workflow builder to simplify automation processes. You can also use split testing to optimize email performance. Plus, the platform supports SMS marketing for a multi-channel approach.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, WordPress, Facebook, Instagram, Zapier, Stripe, and PayPal.
Pros and cons
Pros:
- Supports SMS marketing
- Advanced automation workflows
- Dynamic customer segmentation
Cons:
- Basic reporting tools
- Steeper learning curve
Ontraport is a marketing automation and CRM platform tailored for businesses that need to manage sales and marketing in one system. It supports small and medium-sized businesses with tools to streamline operations and nurture customer relationships.
Why it’s a good ActiveCampaign alternative: Ontraport integrates sales and marketing automation, letting your team manage both processes in one place. You can use visual workflow builders to design custom sales and marketing pipelines. Its tracking and reporting tools also provide insights into campaign performance and customer behavior. As a result, Ontraport is a practical choice for teams that want an all-in-one solution for sales and marketing.
Standout features & integrations:
Features include lead scoring to prioritize prospects, membership site management for content delivery, and performance dashboards to track key metrics.
Integrations include WordPress, Zapier, PayPal, Stripe, Shopify, WooCommerce, QuickBooks, Xero, Google Ads, and Facebook.
Pros and cons
Pros:
- Includes membership site management features
- Clear performance tracking and reporting tools
- Flexible options for custom workflows
Cons:
- Limited scalability for larger organizations
- Can feel complex to set up initially
GetResponse is a marketing software platform specializing in email marketing and automation. It’s popular among marketers and small businesses looking to improve email campaigns and expand their audience reach.
Why it's a good ActiveCampaign alternative: GetResponse excels in AI-driven email processing by offering an AI Email Generator and AI Subject Line Generator, both powered by OpenAI’s GPT-3 technology. These tools enable users to create high-converting emails and subject lines in seconds. This, combined with its advanced marketing automation and landing page building features, make it an accessible and valuable ActiveCampaign alternative.
Standout features & integrations:
Features include AI-powered course creation, a landing page builder, and ecommerce tools. You can easily create signup forms and popups to grow your contact list. The platform also supports content monetization through online courses and paid newsletters.
Integrations include Shopify, WordPress, Salesforce, PayPal, Stripe, Zendesk, WooCommerce, Magento, BigCommerce, and QuickBooks.
Pros and cons
Pros:
- Extensive landing page options
- AI-driven content tools
- High email deliverability rate
Cons:
- Limited advanced analytics
- Can be complex to learn
AWeber is an email marketing platform designed to help small businesses and entrepreneurs create effective email campaigns. It offers tools for managing contacts, designing newsletters, and automating email sequences.
Why it's a good ActiveCampaign alternative: AWeber provides an easy-to-use platform with customizable templates, a drag-and-drop editor, and straightforward automation features tailored to small business needs. Its reliable deliverability and integration with various tools help businesses create professional email campaigns quickly. Additionally, its affordability and strong customer support make it an ideal choice for small businesses starting with email marketing.
Standout features & integrations:
Features include a drag-and-drop email builder for creating custom newsletters. AWeber also offers a library of stock photos to enhance your email design, and you can use split testing to optimize your email campaigns for better results.
Integrations include Shopify, WordPress, Facebook, Zapier, PayPal, Stripe, WooCommerce, Etsy, Salesforce, and Eventbrite.
Pros and cons
Pros:
- Easy email list segmentation
- Effective autoresponder features
- Simple email setup
Cons:
- May require additional learning time
- Lacks complex analytics
Keap is a marketing automation and CRM platform tailored for small businesses. It simplifies customer management and marketing processes to help businesses grow efficiently.
Why it’s a good ActiveCampaign alternative: Keap combines CRM and marketing automation in one platform, making it easy to track leads, manage contacts, and automate follow-ups. Its drag-and-drop automation builder lets you set up workflows without any technical skills. You can also use pre-designed templates to create campaigns quickly. For small businesses needing a simple yet effective way to manage their customer relationships, Keap offers practical solutions.
Standout features & integrations:
Features include an invoicing system for quick billing, appointment scheduling tools for client meetings, and lead scoring to prioritize outreach.
Integrations include QuickBooks, Xero, Zapier, HubSpot, WordPress, Gmail, Outlook, PayPal, Stripe, and Leadpages.
Pros and cons
Pros:
- Clear and organized contact management system
- Helpful tools for small business invoicing
- Simple drag-and-drop workflow builder
Cons:
- Not ideal for complex sales pipelines
- Limited scalability for larger businesses
Moosend is an email marketing and automation platform designed for businesses looking to enhance their communication strategies. It caters to marketing teams and small businesses, offering tools for email campaigns and automation.
Why it's a good ActiveCampaign alternative: Moosend lets you customize email templates so your team can create eye-catching campaigns. Its automation workflows are simple to set up, helping you manage your marketing efforts with ease. Similarly, the software's detailed analytics show how your campaigns are performing, giving you clear insights. Overall, Moosend is a good option if you want flexibility and control over your email marketing.
Standout features & integrations:
Features include a landing page builder to create optimized pages for conversions, A/B testing to help you refine your campaigns, and segmentation to help you target specific audience groups more effectively.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Salesforce, HubSpot, Magento, PrestaShop, OpenCart, and BigCommerce.
Pros and cons
Pros:
- Detailed analytics provided
- Advanced email customization
- Easy setup for automation workflows
Cons:
- Can be overwhelming initially
- Limited advanced features
Mailchimp is a marketing automation platform and email marketing service targeted at small to medium-sized businesses. It offers tools for managing email campaigns, social media ads, landing pages, and more.
Why it's a good ActiveCampaign alternative: Mailchimp integrates email, social media, and digital ads into one platform, making it easy to manage cohesive campaigns. Its advanced automation tools and analytics enable businesses to target audiences effectively across channels while optimizing performance. With a user-friendly interface and a wide range of templates, Mailchimp is ideal for creating engaging, multi-channel marketing strategies.
Standout features & integrations:
Features include a content studio to organize your marketing assets easily, marketing CRM tools to help you manage customer relationships better, and automation features to help streamline tasks, placing your team’s focus on more strategic activities.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Salesforce, Eventbrite, Canva, SurveyMonkey, Vimeo, and Squarespace.
Pros and cons
Pros:
- Comprehensive CRM features
- Effective audience segmentation
- Multi-channel marketing support
Cons:
- Lacks in-depth customization
- Basic reporting tools
Brevo is an all-in-one marketing platform offering email marketing, automation, and CRM tools. It’s designed for small businesses and ecommerce retailers to manage multi-channel campaigns and customer relationships effectively.
Why it's a good ActiveCampaign alternative: Brevo provides affordable tools for managing multi-channel campaigns and unifying customer data. The software offers a generous free plan with 300 emails per day and unlimited contacts, making it cost-effective for businesses with large contact lists. Additionally, its user-friendly interface simplifies email marketing and automation, catering well to beginners and small to medium-sized businesses.
Standout features & integrations:
Features include multi-channel campaign management, sales pipeline tracking, and a messaging API. Users can unify customer data to get a clearer view of their audience, and the platform also supports transactional emails for enhanced communication.
Integrations include Shopify, WooCommerce, WordPress, Magento, Salesforce, Zapier, PayPal, Stripe, Slack, and QuickBooks.
Pros and cons
Pros:
- Easy sales pipeline management
- Multi-channel campaign support
- Offers AI productivity tools
Cons:
- Not ideal for large enterprises
- Limited advanced analytics
Other ActiveCampaign Alternatives
Here are some additional ActiveCampaign alternatives that didn’t make it onto my shortlist, but are still worth checking out:
ActiveCampaign Alternatives Selection Criteria
When selecting the best ActiveCampaign alternatives to include in this list, I considered common buyer needs and pain points, like ease of use and integration capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Email marketing
- Customer relationship management
- Marketing automation
- Analytics and reporting
- Lead management
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven content creation
- Advanced segmentation
- Multi-channel marketing features
- Customizable templates
- SMS marketing
- Sales automation
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Customizable dashboards
- Quick setup process
- User-friendly design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Pre-built templates
- Access to webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Live chat availability
- Phone support
- Email support
- Online knowledge base
- Response time
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Feature set versus cost
- Flexible paid plans
- No hidden fees
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Feedback on reliability
- Comments on feature set
- User satisfaction
- Highlighted drawbacks
- Overall rating
Key Features for ActiveCampaign Alternatives
Here are some of the key features of ActiveCampaign that your alternative solution should offer:
- Marketing Automation: Automates tasks to help your team grow efficiently.
- Omnichannel Marketing: Lets you connect with customers across different channels.
- Content Creation: Offers tools to design emails, forms, and landing pages.
- Audience Management: Helps you build and manage smart contact lists.
- Analytics and Reporting: Provides insights to measure your marketing efforts.
- Integrated AI: Uses intelligent insights to refine your strategies.
- Email Marketing: Focuses on crafting emails that engage and convert.
- Dynamic Content: Personalizes messaging for individual customers.
- Segmentation: Organizes contacts to automate targeted campaigns.
- Customer Relationship Management: Assists in tracking and managing customer relationships.
What’s Next?
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