27 Best Hootsuite Alternatives Reviewed In 2024
Best Hootsuite Alternatives Shortlist
Here’s my pick of the 10 best software from the 27 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Hootsuite is a social media management tool that allows users to schedule posts, monitor social media channels, and analyze their social media performance, providing significant benefits for managing multiple accounts in one place. However, some users may seek alternatives due to the cost, interface preferences, or the need for specific features not offered by Hootsuite. Here are my suggestions for the best Hootsuite alternatives.
What Is Hootsuite?
Hootsuite is a social media management tool that helps teams schedule, manage, and track the performance of their social media content across multiple platforms. Marketers, social media managers, and small business owners use Hootsuite to efficiently plan and publish posts, monitor social media engagement, and analyze the effectiveness of their social media strategies.
Why Look For A Hootsuite Alternative
You might be looking for an alternative to Hootsuite for various reasons such as:
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- Cost: Hootsuite's pricing tiers may be too expensive for your budget.
- User Interface: The interface might be too complex or not user-friendly enough.
- Features: You need specific features that Hootsuite lacks or does not perform well.
- Customer Support: You are dissatisfied with the quality or responsiveness of Hootsuite's customer service.
- Integration Needs: Your business requires integration with tools and platforms that Hootsuite does not support.
Alternatives to Hootsuite offer unique advantages that can better align with your specific needs, such as cost-efficiency, simplicity, or specialized features. These alternatives can also provide superior customer support and better integration options, addressing some of the common issues users face with Hootsuite.
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Best Hootsuite Alternatives Summary
| Tools | Price | |
|---|---|---|
| Agorapulse | From $79/user/month | Website |
| Sendible | From $29/user/month | Website |
| SocialPilot | From $25.50/month | Website |
| CoSchedule | From $19/user/month | Website |
| Buffer | From $6/user/month | Website |
| Later | From $25/month | Website |
| Metricool | From $18/user/month (billed annually) | Website |
| MeetEdgar | From $24.91/user/month (billed annually) | Website |
| Content Studio | From $20/month (billed annually) | Website |
| Kontentino | From $54.61/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareBest Hootsuite Alternatives
I’ve put together an in-depth analysis and overview of each Hootsuite alternative. We’ll walk through the pros and cons of each tool, their features, and their best use cases.
Agorapulse offers detailed social media management tools tailored for platform-specific audience analytics. It excels in providing insights into the distinct demographics of your social media followers.
Why it's a good Hootsuite alternative: I chose Agorapulse because it stands out for its in-depth demographic insights, which are crucial for businesses targeting specific audience segments. In comparing it to Hootsuite, Agorapulse provides more detailed analytics on follower demographics across different social platforms, making it a superior choice for targeted social media strategies.
Standout Features & Integrations:
Features include advanced audience insights, comprehensive social media scheduling, and detailed engagement metrics. These features enable users to understand their audience better and optimize content for maximum engagement.
Integrations include Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, TikTok, Salesforce, HubSpot, and Slack.
Pros and cons
Pros:
- Integration with major social platforms and CRMs
- In-depth social media management features
- Detailed audience demographic reports
Cons:
- Some advanced features only available on higher-tier plans
- Higher starting price compared to some competitors
Sendible
Best for agencies needing tailored content for multiple networks
Sendible is a social media management tool that helps agencies tailor content across multiple networks efficiently. It stands out for its robust content customization and scheduling features.
Why it's a good Hootsuite alternative: I chose Sendible for this list because it provides a wide array of tools that cater specifically to agencies needing to manage content for various clients. It stands out due to its detailed content tailoring options and user-friendly interface, making it a strong alternative to Hootsuite.
Standout Features & Integrations:
Features include advanced content scheduling, social media analytics, and customer engagement tools. It also includes a centralized dashboard for managing multiple social accounts efficiently.
Integrations include Twitter, Facebook, LinkedIn, Instagram, Google My Business, YouTube, Canva, Slack, Google Analytics, and Dropbox.
Pros and cons
Pros:
- Detailed analytics
- Strong customer support
- User-friendly interface
Cons:
- Occasional delays in scheduling posts
- Some integrations require higher-tier plans
SocialPilot is a comprehensive social media management tool designed to assist businesses in enhancing their social media strategies. It excels in providing content suggestions and robust analytics to help optimize social media performance.
Why it's a good Hootsuite alternative: I chose SocialPilot for this list because it offers strong content suggestions and powerful analytics tools, which are essential for effective social media management. These features make it a compelling alternative to Hootsuite, especially for users who need actionable insights and content ideas.
Standout Features & Integrations:
Features include social media scheduling, bulk scheduling, client management, and detailed analytics reports. These tools are designed to streamline your social media operations and provide in-depth performance insights.
Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, TikTok, Google My Business, VK, and Google Analytics.
Pros and cons
Pros:
- Affordable pricing
- Advanced analytics reports
- User-friendly interface
Cons:
- Customer support can be slow to respond
- Limited integrations compared to competitors
CoSchedule is designed for marketing calendar and project management, providing tools to organize campaigns, content, and tasks in one place. It is best for marketing calendar and project management due to its comprehensive suite of tools that streamline planning, execution, and tracking of marketing activities.
Why it's a good Hootsuite alternative: I chose CoSchedule because it excels in offering a robust marketing calendar and project management tools, which many competitors lack. Its features for organizing and tracking marketing campaigns make it a strong alternative to Hootsuite.
Standout Features & Integrations:
Features include its marketing calendar, project management tools, and social media scheduling. These collaboration tools allow teams to plan, schedule, and execute marketing campaigns efficiently.
Integrations include Google Drive, Dropbox, Evernote, MailChimp, WordPress, Google Analytics, Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Pros and cons
Pros:
- Integration with other marketing tools
- Strong project management features
- Comprehensive marketing calendar
Cons:
- Limited advanced social media features
- Higher starting price
Buffer
Best for all-in-one social media management for small businesses
Buffer is a comprehensive social media management tool designed primarily for small businesses. It excels in providing an all-in-one solution for scheduling posts, analyzing performance, and managing engagement across multiple social media platforms.
Why it's a good Hootsuite alternative: I chose Buffer because it simplifies social media management by integrating various features into a single platform. Its affordability and user-friendly interface make it an excellent alternative to Hootsuite, especially for small businesses looking to manage multiple social accounts efficiently.
Standout Features & Integrations:
Features include advanced analytics, easy post-scheduling, and a clean, intuitive interface. It also includes tools for engagement and team collaboration, making it easier to manage social media efforts and track performance.
Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business Profile, Trello, Zapier, ActiveCampaign, and Slack.
Pros and cons
Pros:
- Advanced performance tracking and analytics
- Affordable pricing plans
- User-friendly interface
Cons:
- Requires annual billing for best pricing
- Limited advanced features in lower-tier plans
Later is a social media scheduling tool that focuses on visual content planning and scheduling across multiple platforms. It is best for visual content planning and scheduling because it provides a visual calendar interface and drag-and-drop functionality that simplifies the planning process.
Why it's a good Hootsuite alternative: I chose Later for the list because it offers a unique visual approach to content planning and scheduling that stands out among social media management tools. This visual-centric design makes it easier to coordinate and manage posts, especially for platforms like Instagram where visual aesthetics are crucial.
Standout Features & Integrations:
Features include a content creation tool, a drag-and-drop calendar for easy scheduling, the ability to preview your Instagram feed before posting, and analytics to track post performance. Later also offers an influencer management tool, which can be integrated with Later Social to better scale content and reach targeted audiences.
Integrations include Instagram, Facebook, Twitter, Pinterest, TikTok, Dropbox, Google Drive, Slack, Shopify, and HubSpot.
Pros and cons
Pros:
- Social and landing page content creation tools
- Preview feature for Instagram feed planning
- Visual drag-and-drop calendar for easy scheduling
Cons:
- Interface may be overwhelming for non-visual content
- Limited post frequency on lower-tier plans
Metricool is a social media analytics and planning tool to measure, analyze, and manage online content and digital campaigns. It is best for competitive performance tracking because it offers comprehensive analytics that allow users to compare their performance against competitors.
Why it's a good Hootsuite alternative: I chose Metricool for this list because it stands out with its detailed analytics and performance-tracking tools. Its ability to offer competitive insights makes it a unique and valuable alternative to Hootsuite for businesses focused on understanding their market position.
Standout Features & Integrations:
Features include a drag-and-drop social media planner, automatic scheduling, and social media analytics. It also allows for multi-platform content management and performance comparison with competitors.
Integrations include Google Drive, Canva, Google Looker Studio, Zapier, Threads, Instagram, Facebook Ads, Google Business Profile, Inmovilla, and Mobilia.
Pros and cons
Pros:
- Competitive insights
- Multi-platform content scheduling
- Built-in analytics for performance tracking
Cons:
- Limited customer support options
- Slightly higher starting price
MeetEdgar is a social media management tool designed to help users automate content scheduling and recycling. It excels in recycling top-performing content, ensuring that your best posts continue to engage your audience on various social networks.
Why it's a good Hootsuite alternative: I chose MeetEdgar for the list because of its unique ability to automatically recycle evergreen content. This feature ensures that high-performing posts are continually shared, maximizing engagement without requiring constant manual input. MeetEdgar stands out due to its focus on content longevity and automation.
Standout Features & Integrations:
Features include content scheduling, social media automation, and an unlimited content library. The tool's analytics provide insights into content marketing performance, allowing users to make data-driven decisions.
Integrations include Zapier, Chrome, Canva, WordPress, Facebook, LinkedIn, Twitter, Safari, Google Chrome, Sniply.
Pros and cons
Pros:
- Content performance metrics
- User-friendly interface
- Automates the recycling of evergreen content
Cons:
- Higher price point compared to some competitors
- Limited to 5 social accounts on basic paid plans
Content Studio is designed to streamline social media management with AI-powered tools for content creation and scheduling. It excels at generating unique, engaging social media content using artificial intelligence.
Why it's a good Hootsuite alternative: I chose Content Studio for its advanced AI capabilities, which make it stand out from other social media management tools. It significantly reduces the time spent on content creation through its AI-driven features, providing an efficient alternative to Hootsuite.
Standout Features & Integrations:
Features include AI tools for generating social media captions, blog posts, and images. These features help users overcome writer's block and maintain a consistent content output. Additionally, its content curation tools simplify discovering and sharing relevant content.
Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, WordPress, Medium, Tumblr, and YouTube.
Pros and cons
Pros:
- User-friendly interface
- Built-in content curation tools
- AI-powered content generation
Cons:
- Higher cost for advanced features
- Limited to social media platforms
Kontentino is a social media management tool designed for effective team collaboration and streamlined content approval processes. It excels in settings where multiple team members need to contribute to and approve social media content.
Why it's a good Hootsuite alternative: I chose Kontentino for this list because of its unique focus on team collaboration and content approval, making it a robust alternative for teams that need an intuitive workflow for managing social media content. Its features are tailored to facilitate collaboration among team members, which is a significant advantage over Hootsuite.
Standout Features & Integrations:
Features include an intuitive drag-and-drop calendar, advanced post-approval workflows, and detailed analytics. The platform also supports multiple views to fit different team workflows and integrates various tools to enhance its functionality.
Integrations include Slack, Canva, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Drive, Dropbox, and Trello.
Pros and cons
Pros:
- Detailed analytics and reporting
- Logical content approval workflows
- User-friendly drag-and-drop calendar
Cons:
- Limited advanced features for solo users
- Higher starting price compared to some competitors
Other Hootsuite Alternatives
Below is a list of additional Hootsuite alternatives that we shortlisted, but did not make it to the top list. Definitely worth checking them out.
- Sprout Social
Best for comprehensive analytics and social listening
- MavSocial
Best for digital asset management
- Oktopost
Best for B2B social media marketing
- Crowdfire
Best for social listening
- Planable
Best for team collaboration
- Publer
Best for intuitive post scheduling
- NapoleonCat
Best for social customer service
- eclincher
Best for advanced automation
- Statusbrew
Best for brand monitoring
- SocialBee
Best for content recycling
- Loomly
Best for collaborative content creation
- RecurPost
Best for recurring social posts
- Sked Social
Best for Instagram planning
- SmarterQueue
Best for evergreen content scheduling
- Hopper HQ
Best for visual content scheduling
- Zoho Social
Best for social analytics
- PostPlanner
Best for content discovery
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Hootsuite Alternatives Selection Criteria
When selecting alternatives to Hootsuite, it's crucial to base your choice on functionality and specific use cases that matter most. This ensures that the software meets the buyer's needs, addresses pain points, and aligns with the intended use. Having personally tried and researched these tools, I can provide a detailed insight into the criteria that matter.
Core Functionality: 25% of total weighting score
- Social Media Scheduling
- Post Analytics
- Multi-account Management
- Engagement Tracking
- Content Calendar
Additional Standout Features: 25% of total weighting score
- Advanced AI-driven content suggestions
- Integration with CRM systems for lead tracking
- Real-time collaboration features
- Social listening and sentiment analysis tools
- Automated post boosting based on performance metrics
Usability: 10% of total weighting score
- Intuitive drag-and-drop scheduling interface
- Customizable dashboards
- Simple navigation with minimal clicks to perform tasks
- Responsive design for mobile and desktop
- Clear and concise user interface
Onboarding: 10% of total weighting score
- Availability of comprehensive training videos
- Pre-built templates for social media posts
- Interactive product tours
- Chatbot assistance for initial setup
- Regular webinars for feature updates
Customer Support: 10% of total weighting score
- 24/7 support availability
- Multiple support channels (chat, email, phone)
- Dedicated account managers
- Extensive knowledge base
- Quick response times
Value For Money: 10% of total weighting score
- Cost-effectiveness based on feature set
- Availability of tiered pricing plans
- Free trial periods
- Discounts for annual subscriptions
- Additional costs for premium features
Customer Reviews: 10% of total weighting score
- Overall satisfaction ratings
- Specific feedback on ease of use
- Comments on customer support experiences
- Reviews mentioning ROI and value
- Testimonials regarding feature reliability
These criteria ensure a comprehensive evaluation of alternatives to Hootsuite, focusing on functionality, unique features, and overall user experience.
Hootsuite Key Features
Here are some key features of Hootsuite that your alternative software should be able to replicate or improve upon in order to be a good fit.
- Social Media Scheduling: Automatically schedule posts across multiple social media platforms.
- Content Calendar: Visualize and manage all your scheduled content in a drag-and-drop calendar.
- Analytics and Reporting: Generate detailed and custom reports on social media performance.
- Team Collaboration: Assign tasks and manage permissions for different team members.
- Social Media Monitoring: Monitor brand mentions and keywords across social media.
- Inbox Management: Manage all your social media messages from a single inbox.
- Content Curation: Discover and share relevant content from across the web.
- Auto-Responder: Automatically respond to messages based on predefined rules.
- Hashtag Suggestions: Get suggestions for hashtags to improve post visibility.
- Mobile App: Manage your social media accounts on-the-go with a robust mobile app.
What’s Next?
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