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As a seasoned marketing expert with decades of experience in the industry, my aim is to provide you with an in-depth Sprout Social review. I'll equip you with all the essential information to determine if this social media management software is the right fit for your needs. This review will focus on practical insights and real-world applications, helping you make an informed decision.

Sprout Social review screenshot showing market research.
Use social media for market research with Sprout Social.

Sprout Social Software Product Overview

Sprout Social is a comprehensive social media management tool designed to streamline the scheduling, monitoring, and analysis of social media activities, making it an indispensable resource for businesses and marketing professionals seeking to enhance their online presence and engagement.


  • Advanced Analytics: Robust analytics provide in-depth insights, empowering data-driven decision-making for marketing strategies.
  • Social Media Scheduling: Efficient social media scheduling tools streamline content management and posting across various platforms, saving time and ensuring a consistent online presence.
  • Team Collaboration: Sprout Social's collaboration capabilities facilitate teamwork, allowing marketing teams to coordinate efforts seamlessly for improved productivity and campaign execution.


  • Learning Curve: Sprout Social may have a slight learning curve, particularly for beginners, due to its extensive feature set, which might require some time to fully grasp.
  • Limited Email Marketing: One of its drawbacks is the absence of robust email marketing features, which may necessitate using additional tools for email campaigns.
  • Price: The pricing of Sprout Social can be relatively high compared to some other social media management tools, potentially making it less budget-friendly for smaller businesses.

Expert Opinion

In my expert assessment, Sprout Social emerges as a formidable contender within the domain of real-time social media marketing tools. Its well-rounded feature set, encompassing advanced analytics and a highly effective scheduling tool, places it in a favorable position among industry competitors.

Sprout Social: The Bottom Line

Sprout Social sets itself apart from comparable software by delivering a holistic social media management solution that smoothly combines scheduling, monitoring, and in-depth analytics. Its standout features include a user-friendly interface and effective team collaboration capabilities, rendering it highly attractive for any marketing software stack.

Sprout Social Deep Dive

Product Specifications

  1. Social Media Management - Yes
  2. Email Marketing - No
  3. Content Marketing - Yes
  4. Search Engine Optimization (SEO) Tools - Yes
  5. Paid Advertising Management - Yes
  6. Analytics and Reporting - Yes
  7. Competitor Analysis - Yes
  8. Keyword Research - Yes
  9. Website Auditing - Yes
  10. Lead Generation - No
  11. Customer Relationship Management (CRM) - No
  12. Marketing Automation - No
  13. A/B Testing - No
  14. Content Calendar - Yes
  15. Social Media Scheduling - Yes
  16. Email Campaign Automation - No
  17. Landing Page Creation - No
  18. ROI Tracking - Yes
  19. Data Visualization - Yes
  20. Team Collaboration - Yes
  21. Influencer Marketing Tools - No
  22. Event Marketing - No
  23. Mobile Marketing - No
  24. SMS Marketing - No
  25. Affiliate Marketing Management - No

Sprout Social Feature Overview

  1. Social Media Management: Sprout Social excels in providing a centralized platform for managing multiple social media accounts. Its standout feature is the unified social inbox, streamlining engagement and response across various platforms, which enhances efficiency and responsiveness.
  2. Analytics and Reporting: Sprout Social's social media analytics tools provide in-depth insights into social media performance. What sets it apart is the ability to generate customizable, easy-to-understand reports, enabling data-driven decision-making and demonstrating the impact of social media efforts.
  3. Content Publishing: This feature offers content calendar and scheduling capabilities, allowing users to plan and publish posts at optimal times. The ability to schedule and collaborate on content makes it a valuable asset for marketing teams aiming to maintain a consistent online presence.
  4. Competitor Analysis: Sprout Social offers competitor tracking, helping users gain a competitive edge by analyzing competitors' strategies. The ability to benchmark your performance against industry rivals is a key differentiator.
  5. Keyword Monitoring: Users can track specific keywords or hashtags to discover trends and conversations related to their industry. This feature aids in identifying content opportunities and staying updated on relevant topics.
  6. Social Listening Solution: Within the platform's user interface, users have the capability to track brand mentions and pertinent discussions across the web. What sets it apart is its distinctive feature – sentiment analysis. This feature enhances the ability to create custom reports and manage a content library effectively.

Standout Functionality

Sprout Social Review screenshot showing reports.
Customize social media reports with report builder in Sprout Social.

Sprout Social distinguishes itself from other marketing software through several standout functionalities that cater specifically to social media management. Firstly, its unified social inbox offers a unique advantage by consolidating messages and notifications.


The native integration with Facebook within Sprout Social enables users to efficiently oversee their Facebook Pages, plan social media posts, and interact with comments and messages directly from the platform. This integration guarantees a smooth and cohesive experience for those crafting their social media strategy.

Sprout Social Pricing

  • Standard Plan: Priced at $99/user/month, this plan caters to small businesses and individuals looking to manage their social media presence effectively. Later, it includes features like scheduling, publishing, analytics, and a unified social inbox.
  • Professional Plan: At $149/user/month, the Professional plan targets growing businesses and agencies. It builds upon the Standard plan with added capabilities such as competitive reporting, chatbot integration, and reporting customization.
  • Advanced Plan: The Advanced plan, priced at $249/user/month, is suitable for larger enterprises and agencies with more extensive social media management requirements. It includes features like social listening, sentiment analysis, and advanced reporting.

Ease of Use

When assessing the user-friendliness of Sprout Social, it's clear that the digital marketing platform offers a seamless experience for users. The onboarding process is uncomplicated, supported by user-friendly step-by-step guides and tutorials that are readily accessible to help individuals begin their journey.

Furthermore, the platform's well-organized navigation streamlines the transition between different sections, providing convenience to users who handle multiple social media channels, listening tools, and even their Google My Business presence while managing their accounts.

Customer Support

When evaluating the quality of customer support provided by Sprout Social, it's evident that they offer a strong advocacy system. They provide a range of channels for assistance, including a helpful help desk, a knowledge base featuring comprehensive documentation, and webinars aimed at assisting users in maximizing their experience with the platform.

Sprout Social Use Case

Who would be a good fit for Sprout Social?

When considering the ideal context for utilizing Sprout Social Review, it becomes apparent that it is a perfect fit for businesses and professionals seeking a comprehensive social media management solution.

Indeed, its most dedicated and enthusiastic users often comprise marketing agencies, e-commerce enterprises, and mid-sized businesses, all aiming to elevate their online presence and engagement through the platform's smart inbox and robust features.

Who would be a bad fit for Sprout Social?

Furthermore, in my evaluation, when it comes to social media marketing, Sprout Social may not be the optimal choice for individuals or businesses with limited social profiles or those who prioritize alternative marketing channels over social media.

Indeed, the platform's extensive features and pricing structure might prove more advantageous for larger-scale social media marketing operations, whereas smaller or budget-conscious ventures with simpler workflow needs may find more cost-effective social media management solutions better suited to their requirements.

Sprout Social FAQs

What is Sprout Social?

Sprout Social is a social media management platform designed to help businesses and marketing professionals manage, schedule, analyze, and optimize their social media activities across various platforms.

Does Sprout Social offer a free trial?

Yes, Sprout Social offers a 30-day free trial that allows users to explore its features and functionalities before committing to a subscription.

Can I schedule posts on multiple social media platforms using Sprout Social?

Yes, Sprout Social allows you to schedule and publish posts on multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.

Does Sprout Social provide social media analytics?

Absolutely, Sprout Social offers comprehensive social media analytics and reporting features to help you track the performance of your social media campaigns and make data-driven decisions.

Is Sprout Social suitable for small businesses?

Certainly, Sprout Social accommodates businesses of varying sizes, including small enterprises, through its array of pricing tiers tailored to cater to diverse needs and budgets. Furthermore, this versatility extends to features such as templates, a mobile app, and compatibility with Google Analytics, ensuring it meets the requirements of all users.

Alternatives to Sprout Social 

  • Hootsuite: Indeed, Hootsuite is a popular alternative to Sprout Social, known for its robust social media management capabilities and extensive app integrations. Furthermore, it excels in scheduling, content curation, and team collaboration, making it a solid choice for large marketing teams seeking a comprehensive solution.
  • Buffer: Buffer is favored for its simplicity and user-friendly interface. Indeed, it specializes in social media scheduling and analytics, with a strong focus on content publishing and engagement. Furthermore, small businesses and individuals looking for an easy-to-use platform often find Buffer appealing.
  • Socialbakers: Socialbakers stands out for its AI-driven insights and predictive analytics. Furthermore, it offers in-depth competitive analysis, social media listening, and influencer marketing features. Businesses aiming for data-driven decision-making and advanced analytics may find Socialbakers to be a valuable alternative to Sprout Social.

Sprout Social Company Overview and History

Sprout Social is a social media management platform that helps businesses and marketing professionals streamline their social media activities. Furthermore, it serves a wide range of companies, from small businesses to large enterprises, across various industries.

As a publicly traded company (NASDAQ: SPT), Sprout Social is owned by its shareholders. The company is headquartered in Chicago, Illinois. Later, notable individuals associated with Sprout Social include its CEO, Justyn Howard, and other key team members who have played vital roles in its growth.


In summary, Sprout Social offers a robust social media management solution, making it a valuable tool for businesses and marketing professionals. Furthermore, its comprehensive feature set, user-friendly interface, and commitment to customer support contribute to its effectiveness in streamlining social media efforts.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.