19 Best Social Media Reputation Management Tools Reviewed in 2025
Best Social Media Reputation Management Tools Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Managing your brand's reputation on social media is no small feat. As a marketing manager, you're juggling countless tasks, and keeping track of what people are saying about your brand online can feel overwhelming. Social media reputation management tools can help by giving you the insights you need to stay on top of your brand's perception.
I've tested and reviewed these tools to bring you an unbiased list of the best options out there. In this article, you'll find a selection of tools that could be the right fit for your team. From tracking mentions to analyzing sentiment, these tools offer features that help you understand and manage your online presence effectively.
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Best Social Media Reputation Management Tools Summary
This comparison chart summarizes pricing details for my top social media reputation management tools selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for sentiment tracking | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 2 | Best for enterprise solutions | Free demo available | From $29/user/month | Website | |
| 3 | Best for data visualization | Free demo available | Pricing upon request | Website | |
| 4 | Best for real-time alerts | 14 day free trial + free demo available | From $41/month (billed annually) | Website | |
| 5 | Best for social media scheduling | 30-day free trial | From $99/user/month (billed annually) | Website | |
| 6 | Best for review amplification | Free demo available | Pricing upon request | Website | |
| 7 | Best for sentiment analysis | 14-day free trial + free plan available | From $24/user/month | Website | |
| 8 | Best for small businesses | Free demo available | Pricing upon request | Website | |
| 9 | Best for media monitoring | Free trial + free demo available | Pricing upon request | Website | |
| 10 | Best for visual analytics | Free demo available | Pricing upon request | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Social Media Reputation Management Tool Reviews
Below are my detailed summaries of the best social media reputation management tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Brand24 is an online reputation management tool aimed at businesses wanting to monitor brand mentions and sentiment across the internet. It's perfect for marketing professionals and PR teams who need to track public perception and respond to feedback.
Why I picked Brand24: It excels in sentiment tracking, providing real-time data on how your brand is perceived. The tool's sentiment analysis helps identify positive and negative mentions quickly. With insights into customer opinions, you can address issues and highlight successes. Brand24's alerts ensure you stay informed about critical discussions.
Standout features & integrations:
Features include real-time monitoring, allowing you to track mentions across social media, blogs, and forums. The tool provides sentiment analysis to gauge public opinion accurately. You can also access historical data, which is useful for trend analysis over time.
Integrations include Slack, Trello, Google Analytics, Hootsuite, Buffer, Zapier, Asana, Mailchimp, HubSpot, and Microsoft Teams.
Pros and cons
Pros:
- Comprehensive reporting features
- Customizable alerts
- Access to historical data
- Real-time monitoring capabilities
- Effective sentiment analysis
Cons:
- Higher cost for small startups
- Requires ongoing management
- Occasional data accuracy issues
- Can be overwhelming for beginners
- Limited advanced customization
Reputation is a comprehensive reputation management platform designed for large enterprises to manage and enhance their online presence. It's ideal for corporate teams focused on maintaining brand reputation and improving customer interactions.
Why I picked Reputation: It excels in providing enterprise solutions, offering a suite of tools for managing reviews, social media, and customer feedback in one place. The platform's review management feature helps you gather and respond to customer reviews efficiently. With sentiment analysis, you can understand customer opinions and improve your services. Reputation's analytics give you insights into your brand's performance across multiple channels.
Standout features & integrations:
Features include robust analytics that provide a detailed view of your brand's online performance. The platform offers customer survey tools that help you gather valuable feedback. You can also manage social media accounts directly from the platform, making it easier to engage with your audience.
Integrations include Google, Facebook, Yelp, TripAdvisor, Salesforce, Microsoft Dynamics, HubSpot, Slack, Zendesk, and Adobe Experience Cloud.
Pros and cons
Pros:
- Valuable customer survey features
- Integrated social media tools
- Efficient review management
- Detailed performance analytics
- Comprehensive enterprise solutions
Cons:
- Steeper learning curve for new users
- Limited customization for basic users
- Requires dedicated support team
- Complex setup process
- Higher cost for small businesses
Brandwatch is a social media monitoring tool designed for businesses to track and analyze online conversations. It's suitable for marketing teams and data analysts who need insights into brand perception and consumer sentiment.
Why I picked Brandwatch: It excels in data visualization, offering intuitive dashboards that make complex data easy to understand. The platform's customizable reports allow you to focus on the metrics that matter most to your team. With real-time analytics, you can monitor trends and respond promptly to changes. Brandwatch's flexible data presentation helps you share insights effectively with stakeholders.
Standout features & integrations:
Features include customizable dashboards that allow you to tailor your data view. The platform provides real-time analytics, helping you stay updated on brand mentions. You can also create detailed reports to share insights with your team and stakeholders.
Integrations include Slack, Hootsuite, Salesforce, Google Analytics, Adobe Analytics, HubSpot, Sprinklr, Microsoft Teams, Tableau, and Domo.
Pros and cons
Pros:
- Effective trend monitoring
- Flexible data presentation
- Real-time analytics capabilities
- Customizable reporting options
- Excellent data visualization tools
Cons:
- Complex initial setup process
- Limited offline access
- Requires dedicated data analysis team
- Steep learning curve for new users
- High cost for smaller teams
Mention is a social listening and media monitoring tool designed for businesses to track and engage with online conversations. It's ideal for marketing and PR professionals who need to manage brand reputation and monitor sentiments.
Why I picked Mention: It excels in providing real-time alerts, allowing you to respond swiftly to online mentions. This tool tracks over 1 billion sources, giving you a comprehensive view of your brand's online presence. With sentiment analysis, you can gauge public opinion and tailor your responses accordingly. Mention's customizable reports make it easy to share insights with your team and stakeholders.
Standout features & integrations:
Features include real-time monitoring, sentiment analysis, and customizable reporting templates. You can track online conversations from a wide range of sources, ensuring you don't miss important mentions. The tool also offers crisis management features, helping you handle potential PR issues swiftly.
Integrations include Slack, Zapier, Buffer, HubSpot, Hootsuite, Google Analytics, Trello, Asana, Microsoft Teams, and Salesforce.
Pros and cons
Pros:
- Valuable crisis management tools
- Effective sentiment analysis
- Extensive source tracking
- Customizable report templates
- Reliable real-time alerts
Cons:
- Higher cost for premium features
- Complex setup process
- Occasional data update delays
- Steep learning curve for new users
- Limited integration options
Hootsuite is a social media management platform designed for businesses to schedule and manage their social media posts across various networks. It's ideal for marketing teams and social media managers who need to maintain a consistent online presence.
Why I picked Hootsuite: It excels in social media scheduling, offering a user-friendly calendar view to plan your posts. The platform allows you to schedule posts in advance, ensuring your content is published at optimal times. With its analytics tools, you can track performance and adjust your strategies accordingly. Hootsuite's team collaboration features enable multiple users to work together efficiently.
Standout features & integrations:
Features include a content calendar that helps you visualize your posting schedule. The platform provides analytics to measure the success of your social media campaigns. You can also monitor multiple social media streams in one place, making it easier to engage with your audience.
Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, WordPress, Slack, Google Drive, and Dropbox.
Pros and cons
Pros:
- Easy multi-stream monitoring
- Comprehensive analytics capabilities
- Strong team collaboration tools
- User-friendly content calendar
- Effective social media scheduling
Cons:
- Complexity in managing multiple accounts
- Requires regular updates and maintenance
- Steeper learning curve for beginners
- Limited customization for small teams
- Higher cost for advanced features
ReviewInc is a review management platform tailored for businesses aiming to amplify their social media presence through effective review strategies. It's designed for marketing teams that need to manage and enhance their brand's online reputation by leveraging customer feedback.
Why I picked ReviewInc: It excels in review amplification, providing tools that enhance the visibility of positive reviews across social media. The platform's automated review requests help you gather more feedback with minimal effort. With sentiment analysis, you can quickly identify areas for improvement. The tool's customizable review widgets make it easy to display positive feedback on your website.
Standout features & integrations:
Features include automated review requests, which streamline the process of gathering customer feedback. The platform provides detailed analytics, offering insights into customer sentiment and trends. You can also customize review widgets to showcase positive testimonials on your website or landing pages.
Integrations include Google, Facebook, Yelp, TripAdvisor, Yellow Pages, Foursquare, Citysearch, Better Business Bureau, Yahoo Local, and Bing Places.
Pros and cons
Pros:
- Insightful analytics features
- Automated feedback requests
- Customizable review widgets
- Detailed sentiment analysis
- Effective review amplification tools
Cons:
- Limited offline support resource
- Requires ongoing management
- Steeper learning curve
- Complex initial setup
- Limited integration options
Rankur is a social media monitoring tool designed to help businesses analyze online sentiments and manage their brand reputation. It's aimed at marketing and PR teams who need to track public opinion and respond to customer feedback.
Why I picked Rankur: It excels in sentiment analysis, offering detailed insights into how your brand is perceived online. The tool provides real-time monitoring of social media, blogs, and forums, helping you stay informed about public discussions. Its sentiment analysis capabilities allow you to understand the emotional tone of mentions. With customizable reports, you can share insights with your team effectively.
Standout features & integrations:
Features include advanced sentiment analysis, which helps you understand the emotional context of mentions. The tool offers real-time alerts, ensuring you never miss important discussions about your brand. Its customizable reporting feature allows you to tailor insights to your specific needs.
Integrations include Twitter, Facebook, Google Analytics, LinkedIn, Instagram, WordPress, YouTube, Hootsuite, Slack, and Mailchimp.
Pros and cons
Pros:
- Easy-to-use interface
- Wide range of data sources
- Customizable report features
- Real-time monitoring capabilities
- Effective sentiment analysis tools
Cons:
- Limited offline support options
- Higher learning curve for beginners
- Requires dedicated time for setup
- Occasional data accuracy issues
- Limited customization for complex needs
Birdeye is a reputation management platform designed to help small businesses enhance their online presence and manage customer reviews effectively. It's tailored for small business owners and teams who need to monitor and improve their brand's reputation through customer feedback.
Why I picked Birdeye: It excels in providing solutions for small businesses, with features that streamline review collection and management. The platform's automated review requests help you gather feedback effortlessly. With sentiment analysis, you can quickly understand customer opinions and address issues. Birdeye's customizable reports make it easy to share insights with your team.
Standout features & integrations:
Features include automated review solicitation, which simplifies the process of gathering customer feedback. The platform offers sentiment analysis to help you understand customer perceptions. You can also create custom reports, allowing you to tailor data presentations to your specific needs.
Integrations include Google, Facebook, Yelp, QuickBooks, Salesforce, HubSpot, Shopify, Zendesk, Slack, and Mailchimp.
Pros and cons
Pros:
- Easy review management
- Insightful sentiment analysis
- Customizable reporting options
- Automated feedback collection
- Effective for small business needs
Cons:
- Limited offline capabilities
- Initial setup complexity
- Requires continuous monitoring
- Can be costly for startups
- Limited advanced features
Determ is a media monitoring tool designed for businesses to track mentions and discussions across various media platforms. It's ideal for PR professionals and marketing teams who need to keep an eye on brand visibility and media presence.
Why I picked Determ: It excels in media monitoring, offering real-time tracking of news, blogs, and forums. The tool's alert system ensures you're notified of important mentions as they happen. With detailed analytics, you can assess the impact of your media presence. Determ's customizable dashboards allow you to tailor insights to your specific needs.
Standout features & integrations:
Features include real-time alerts that keep you updated on brand mentions. The platform provides in-depth analytics to help you evaluate media impact. You can customize dashboards to focus on the most relevant data for your team.
Integrations include Slack, Trello, Google Analytics, Hootsuite, Zapier, Asana, Microsoft Teams, HubSpot, Mailchimp, and Salesforce.
Pros and cons
Pros:
- Broad media coverage
- Swift alert notifications
- Detailed analytics reports
- Customizable dashboard options
- Effective real-time media monitoring
Cons:
- Higher cost for smaller teams
- Requires regular updates
- Can be data-intensive
- Limited advanced features
- Complex setup for beginners
Talkwalker is a social media analytics platform aimed at helping brands monitor their online presence through visual analytics. It's designed for marketing teams and PR professionals who need insights into brand perception and consumer sentiment.
Why I picked Talkwalker: It specializes in visual analytics, providing tools to track logos, images, and videos across social media. This feature lets you understand how your brand is represented visually. Advanced sentiment analysis helps you gauge public opinion accurately. The platform's customizable dashboards allow you to tailor reports to your team's needs.
Standout features & integrations:
Features include comprehensive media monitoring, allowing you to track mentions across various platforms. The platform offers crisis management tools to help you respond quickly to potential issues. It also provides competitive benchmarking, so you can compare your brand's performance to others in your industry.
Integrations include Salesforce, HubSpot, Hootsuite, Sprinklr, Microsoft Power BI, Google Analytics, Slack, Tableau, Adobe Analytics, and Marketo.
Pros and cons
Pros:
- Effective crisis management tools
- Customizable reporting dashboards
- Advanced sentiment analysis
- Comprehensive media monitoring
- Excellent visual content tracking
Cons:
- Data processing can be slow
- Requires dedicated team for setup
- Limited customization for beginners
- High entry cost
- Steep learning curve
Other Social Media Reputation Management Tools
Here are some additional social media reputation management tools that didn’t make it onto my shortlist, but are still worth checking out:
- BrandMentions
For tracking brand mentions
- Qualtrics XM
For customer insights
- YouScan
For image recognition
- Meltwater
For media intelligence
- Sprinklr
For enterprise-level insights
- Later
For visual content scheduling
- Awario
For social listening insights
- Synup
For local SEO management
- Thryv
For local business reviews
Social Media Reputation Management Tool Selection Criteria
When selecting the best social media reputation management tools to include in this list, I considered common buyer needs and pain points like tracking brand mentions and managing customer feedback efficiently. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Monitor brand mentions
- Analyze sentiment
- Track social media engagement
- Manage customer feedback
- Generate performance reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Real-time alert notifications
- Image and video recognition
- Advanced sentiment analysis
- Customizable dashboards
- Integration with CRM systems
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Customizable settings
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Onboarding templates
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Live chat options
- Comprehensive help center
- Dedicated account managers
- Response time to inquiries
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Feature set versus cost
- Flexible pricing plans
- Discounts for annual subscriptions
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Feedback on ease of use
- Comments on feature effectiveness
- Reports on customer service experiences
- Mention of software reliability
How to Choose a Social Media Reputation Management Tools
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the tool can grow with your business. If your social media presence expands, you don't want to switch tools. Look for solutions that can handle increased volume. |
| Integrations | Check if the tool integrates with your existing systems like CRM, email marketing, and analytics software. Seamless integration can save time and reduce errors. |
| Customizability | Choose a tool that allows you to tailor dashboards, reports, and alerts to fit your specific needs. Customizability can enhance user experience and efficiency. |
| Ease of Use | A user-friendly interface minimizes training time. Ensure the tool is intuitive so your team can focus on strategy rather than struggling with the tool itself. |
| Budget | Consider the total cost, including setup fees and ongoing expenses. Make sure the tool fits within your budget without sacrificing essential features. |
| Security Safeguards | Verify the tool's security measures, such as data encryption and compliance with regulations like GDPR, to protect your brand's reputation and customer data. |
| Support | Evaluate the level of customer support available. Look for 24/7 assistance, comprehensive documentation, and dedicated account managers to help when issues arise. |
| Analytics | The tool should provide detailed insights and analytics to help you understand brand perception and make informed decisions. Consider how data is presented and used. |
Trends in Social Media Reputation Management Tool
In my research, I sourced countless product updates, press releases, and release logs from different social media reputation management tools vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Insights: AI is increasingly used to analyze sentiment and predict trends. It's helping businesses understand customer emotions more accurately. Tools like YouScan are leveraging AI for image recognition, providing deeper insights into brand perception.
- Real-Time Crisis Management: Tools are enhancing their ability to alert users of potential PR crises instantly. This allows businesses to respond quickly and maintain their reputation. For instance, Meltwater offers real-time alerts to help manage brand crises effectively.
- Enhanced Sentiment Analysis: Vendors are developing more nuanced sentiment analysis to capture complex emotions. This helps businesses better understand customer feedback. Awario is known for its advanced sentiment analysis, which interprets subtle emotional cues.
- Visual Content Tracking: Tracking visual content is becoming crucial as images and videos dominate social media. This helps brands understand how their visuals are performing. YouScan is a leader in this area, tracking logos and images across platforms.
- Data Privacy Compliance: As data regulations tighten, tools are focusing on compliance with laws like GDPR. This ensures customer data is handled responsibly. Brandwatch emphasizes data privacy, providing features that help businesses stay compliant.
What Are Social Media Reputation Management Tools?
Social media reputation management tools are software solutions designed to help businesses monitor and manage their brand's online reputation. Marketing professionals, PR teams, and customer service managers typically use these tools to track brand mentions and sentiment across social media platforms. Real-time alerts, sentiment analysis, and visual content tracking help with understanding public perception, responding to crises, and improving customer engagement. Overall, these tools provide valuable insights that enable businesses to maintain a positive brand image and enhance customer relationships.
Features of Social Media Reputation Management Tools
When selecting social media reputation management tools, keep an eye out for the following key features:
- Real-time alerts: Notify users instantly about brand mentions and potential PR crises, allowing for quick response and management.
- Sentiment analysis: Analyze customer feedback to understand emotions and opinions, helping businesses improve their products and services.
- Visual content tracking: Monitor images and videos across platforms to assess how visual branding is perceived by the audience.
- Customizable dashboards: Allow users to tailor their view of data and insights to focus on the most relevant information for their needs.
- Integration capabilities: Connect with existing systems like CRM and analytics software to streamline data flow and enhance functionality.
- Data privacy compliance: Ensure compliance with regulations like GDPR, protecting customer data and maintaining trust.
- Advanced analytics: Provide in-depth insights into brand performance and customer sentiment, aiding in strategic decision-making.
- Crisis management tools: Offer features to manage and mitigate potential PR disasters, safeguarding brand reputation.
- Automated review requests: Simplify the process of gathering customer feedback, helping maintain a positive online presence.
- Reporting features: Generate detailed reports to share insights and performance metrics with stakeholders and team members.
Benefits of Social Media Reputation Management Tools
Implementing social media reputation management tools provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved brand perception: By monitoring mentions and analyzing sentiment, you can address issues quickly and maintain a positive image.
- Faster crisis response: Real-time alerts help you catch and manage potential PR crises before they escalate.
- Enhanced customer engagement: Sentiment analysis and feedback management allow you to tailor interactions and improve customer satisfaction.
- Informed decision-making: Advanced analytics provide insights into trends and performance, guiding your marketing strategies.
- Increased efficiency: Automated review requests and customizable dashboards streamline processes, saving time for your team.
- Visual branding insights: Tracking images and videos helps you understand the impact of your visual content across platforms.
- Regulatory compliance: Data privacy features ensure adherence to regulations, protecting both your business and customer trust.
Costs and Pricing of Social Media Reputation Management Tools
Selecting social media reputation management tools requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in social media reputation management tools solutions:
Plan Comparison Table for Social Media Reputation Management Tools
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic monitoring, limited alerts, and single-user access. |
| Personal Plan | $10-$30/ user/month | Advanced monitoring, sentiment analysis, and customizable dashboards. |
| Business Plan | $50-$150/ user/month | Real-time alerts, multiple user access, and integration capabilities. |
| Enterprise Plan | $200+/ user/month | Comprehensive analytics, visual content tracking, and dedicated account management. |
Social Media Reputation Management Tools FAQs
Here are some answers to common questions about social media reputation management tools:
How much does an ORM cost?
Costs for online reputation management (ORM) services vary widely. You might spend anywhere from $500 to $15,000 a month, depending on the features and level of service you need. It’s important to choose a plan that aligns with your budget and business requirements.
How has social media affected reputation risk management?
Social media has made reputation risk management more challenging. A single negative post or review can quickly damage your brand’s image. It’s essential to monitor social media channels closely and have a strategy in place to respond to potential crises swiftly.
How do online reviews affect your brand’s reputation on social media?
Online reviews are a key part of how people perceive your brand across social media platforms. When users visit review sites like Trustpilot or engage with ReviewTrackers, they often share those experiences on their social channels, amplifying both positive and negative reviews.
Whether it’s new reviews or negative feedback, these mentions can quickly shape public opinion. Monitoring online reviews across these platforms and responding promptly can help control your brand narrative and improve your social reputation.
What’s the best way to monitor and manage your brand’s reputation on social media?
A strong reputation management strategy includes tools like reputation management software to track brand mentions in real time. Using alerts such as Google Alerts, businesses can stay updated when they’re mentioned in a search engine result or across social platforms.
Monitoring rankings and brand visibility helps teams evaluate performance, while brand monitoring ensures you’re aware of any spikes in attention—good or bad. With the right approach, your brand’s online presence and business growth can benefit directly from effective social media reputation management.
Can AI and automation improve how you manage social media reputation?
Yes—AI-powered tools and systems that automate repetitive tasks have become essential in social media reputation management. These tools can analyze sentiment, detect trends, and sort feedback without manual effort.
By streamlining workflows, businesses can focus more on strategy and less on monitoring. AI can help predict potential issues before they escalate, ensuring your social presence stays positive and proactive.
How can influencers and social media messaging shape your brand’s reputation?
Influencers have become central to social media reputation management. Their opinions and endorsements—or criticisms—can reach thousands, if not millions.
Strategic messaging and use of branded hashtags across social networks and social channels help reinforce your brand identity. These elements work together to shape public perception, expand visibility, and engage users in meaningful ways.
A well-thought-out influencer strategy can boost reputation, while mishandled influencer interactions can cause rapid reputation decline.
Why is understanding your audience crucial for social media reputation management?
Identifying your potential customers and knowing where they engage—such as news sites or specific social platforms—can help tailor your responses and content strategies.
When you know what your audience cares about and where they’re active, you can manage your brand reputation more effectively by speaking their language and addressing concerns where they originate.
Social listening tools and feedback analysis are key to aligning your reputation strategy with actual audience expectations.
What's Next?
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