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The best review management software helps you protect your brand reputation, amplify positive customer feedback, and climb the local SEO rankings. Whether you're managing reviews for a SaaS product, monitoring your business profile for a multi-location company, or pulling in data to fuel remarketing campaigns, the right platform handles it all.

If you’re leading marketing at a SaaS company, running a PLG motion, or working in a business where online reviews drive conversions, this isn't optional. You need a system that monitors mentions across dozens of platforms, surfaces critical feedback fast, and integrates with your CRM or CX stack to close the loop.

That’s why I spent over 300 hours testing the leading review management platforms, digging into automation workflows, response tools, and reporting dashboards. I’ve personally run review programs for 10 years that improved local search visibility in competitive SaaS markets so this guide comes from hands-on experience, not surface-level research.

Below, you’ll find the top review management software options for reputation management that drives results.

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Best Review Management Software Summary

This comparison chart summarizes pricing details for my top review management software selections to help you find the best software for your budget and business needs.

Best Review Management Software Reviews

Below are my detailed summaries of the best review management software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for AI-powered review replies

  • 7-day free trial
  • From $8/month/location

RightResponse AI helps you handle customer reviews with more personalization and less effort. It uses AI to craft customized review replies that reflect your business details, filter sensitive information, and decide when to use customer names or reference staff members. You also get insights on customer sentiment, competitor performance, and Google Maps ranking—all designed to help you make informed decisions about your online reputation.

Why I Picked RightResponse AI: I picked RightResponse AI because it focuses heavily on review reply personalization using fact-enhanced AI. Instead of generic responses, its system reads each review contextually and includes details relevant to your business. This makes the replies sound more human and reflective of your actual customer experience. It also includes features that help multi-location businesses spot location-level trends and uncover actionable insights for operations and customer experience improvements.

Standout Features & Integrations:

Features include Google Maps rank tracking with competitor category insights, review sentiment analysis broken into actionable phrases, competitor benchmarking based on ratings momentum, and an AI-powered review requester that can personalize outreach using customer details like names, dates, and services. Customizable auto-responder settings allow you to fine-tune responses while filtering out content that shouldn't be addressed.

Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps through Zapier.

Pros and cons

Pros:

  • Competitor benchmarking tools
  • Location-based sentiment breakdown
  • Personalized, fact-based AI responses

Cons:

  • Some learning curve for setup
  • No public integrations listed

Best for AI review analysis

  • 14-day trial available
  • From $18/review profile/month
Visit Website
Rating: 4.7/5

ReviewFlowz is a review management software tailored for businesses aiming to improve their online reputation through effective strategies for generating, monitoring, and responding to customer reviews.

Why I picked ReviewFlowz: Its AI analytics help your team grasp customer sentiments and competitive positioning, which is crucial for spotting impactful review opportunities. The AI capabilities go beyond just analysis—ReviewFlowz also offers AI-generated reply suggestions, enabling your team to communicate more efficiently with customers directly from Slack. The platform even has dynamic review widgets, letting you display relevant customer feedback in different languages on your website. 

Standout Features & Integrations:

Features include review generation, review monitoring, AI assistant (Lenny), access to reviews in multiple languages, competitor review monitoring, built-in reporting tools, and review link generators.

Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Trustpilot, Amazon, eBay, Shopify, WooCommerce, and Slack.

Pros and cons

Pros:

  • Provides tools for competitive analysis
  • Features for monitoring and showcasing reviews
  • Aggregates reviews from various platforms

Cons:

  • Does not support SMS
  • Could have more advanced reporting features

Best for AI-driven customer insights

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

InMoment is a customer experience (CX) solutions provider that utilizes AI to enhance customer feedback analysis. Their platform, XI, offers services such as feedback management, reputation management, and advanced analytics, enabling businesses to improve customer experiences.

Why I picked InMoment: It provides an extensive suite of tools for managing and analyzing customer feedback across multiple channels. The XI platform allows you to gather insights from structured and unstructured data, helping your team make informed decisions. Features like digital listening and conversational intelligence further enhance your ability to understand customer needs. With advanced analytics, you can pinpoint areas for improvement and drive better business outcomes.

Standout Features & Integrations:

Features include feedback management, digital listening, and advanced analytics. You can use these tools to gather and analyze customer feedback from various sources. Digital listening helps you monitor customer sentiments in real-time, while advanced analytics provide deep insights into customer behavior.

Integrations include Salesforce, Google Analytics, HubSpot, Adobe Experience Manager, Slack, Zendesk, Shopify, Marketo, Microsoft Dynamics, and SAP.

Pros and cons

Pros:

  • Advanced analytics
  • Real-time sentiment analysis
  • In-depth feedback tools

Cons:

  • Limited customization options
  • High dependency on data quality

Best for SMS-based review management

  • Free demo available
  • From $99/month (billed annually)
Visit Website
Rating: 4.6/5

Text Request is a business text messaging service that allows companies to communicate with customers via text from their office phone numbers. Its main user base includes businesses of all sizes needing efficient communication methods, focusing on SMS marketing, appointment scheduling, and lead generation.

Why I picked Text Request: The platform offers features like SMS marketing for promotions and updates, appointment scheduling and reminders, and secure text-to-pay functionality. Text Request’s HIPAA-compliant texting ensures sensitive information is handled securely. Additionally, it provides API access for custom solutions, making it versatile for different business needs.

Standout Features & Integrations:

Features include SMS marketing for promotions, appointment scheduling and reminders, lead generation, text-to-pay functionality, and HIPAA-compliant texting. Your team can also benefit from the platform's API access for custom solutions.

Integrations include Salesforce, HubSpot, Zapier, Google Contacts, Microsoft Outlook, Slack, Mailchimp, Zendesk, Shopify, and QuickBooks.

Pros and cons

Pros:

  • No contracts
  • HIPAA-compliant texting
  • User-friendly interface

Cons:

  • Overages can add costs
  • Limited texts in lower-tier plans

Best for crisis control and compliance monitoring

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

ReviewTrackers is an online reputation management software designed for businesses to monitor and analyze customer reviews, improve local SEO, and enhance customer experiences. Its main user base includes enterprises and small to medium-sized businesses looking to manage their online reputation effectively.

Why I picked ReviewTrackers: ReviewTrackers helps you collect and analyze reviews from various platforms, giving you actionable insights into your customer experience. The software includes features like competitor analysis and social media monitoring, which allow your team to keep a close eye on your market presence. You can manage your local listings to ensure consistent and accurate business information online. Additionally, automated review requests and AI-generated responses streamline the process of engaging with your customers.

Standout Features & Integrations:

Features include review aggregation from multiple platforms, automated review requests, AI-generated responses, competitor analysis, and local listing management. These tools help you manage your online reputation and enhance customer satisfaction.

Integrations include Google, Facebook, TripAdvisor, Yelp, Apple Maps, Foursquare, Healthgrades, Vitals, Zocdoc, and Trustpilot.

Pros and cons

Pros:

  • Customizable reports
  • Detailed analytics
  • Multiple review platforms supported

Cons:

  • Pricing transparency
  • Limited customization

Best for gathering customer feedback

  • Free plan available
  • From $20/month (billed annually)
Visit Website
Rating: 4.6/5

Klaviyo is a platform designed to enhance customer relationships and boost sales through its advanced marketing and review management tools. It integrates with various marketing channels, making it an ideal choice for businesses looking to leverage customer feedback and improve their offerings.

Why I Picked Klaviyo

I picked Klaviyo as a good review management software because it offers tools that let you gather and analyze customer reviews. This feature helps you understand customer sentiment and improve products and services. Klaviyo's support for omnichannel marketing means you can engage with your audience across different platforms, enhancing customer interaction.

Another reason Klaviyo stands out is its use of AI for personalized customer interactions. By leveraging artificial intelligence, Klaviyo ensures that your communications are tailored to individual customer preferences, increasing engagement and satisfaction. The platform's ability to integrate with over 350 apps further strengthens its position as a versatile tool for managing reviews and customer relationships.

Standout Features

Features include a dedicated review management tool that helps you collect and analyze customer feedback with ease. Klaviyo's support for omnichannel marketing ensures you can connect with your audience across various platforms. Additionally, the platform uses AI to personalize customer interactions, providing a tailored experience that resonates with individual preferences.

Integrations

Integrations include Shopify, Salesforce, BigCommerce, WooCommerce, Magento, Stripe, PayPal, Google Ads, Facebook Advertising, TikTok, Zapier, and Amazon.

Pros and cons

Pros:

  • extensive support documentation
  • good integration with multiple e-commerce platforms
  • facililitates easy customer engagment

Cons:

  • frequent and unexpected price increases
  • mixed reviews on customer support

Best for AI-driven lead management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Podium is a customer communication and review management platform designed for businesses across various sectors such as automotive, health and wellness, home services, and retail. It helps users manage online reputation, handle customer interactions, and drive sales through AI-driven tools.

Why I picked Podium: Podium allows you to centralize all your customer communications into one inbox. It offers AI-powered reviews to help manage your online reputation effectively. You can also send automated text responses to engage leads quickly. Plus, its payment processing tools make transactions with your customers easier.

Standout Features & Integrations:

Features include AI-powered review management, automated text responses, and centralized customer communication. Your team can also utilize its payment processing tools and lead management functionalities.

Integrations include Google, Facebook, Instagram, Shopify, QuickBooks, Mailchimp, Slack, HubSpot, Salesforce, and Square.

Pros and cons

Pros:

  • Payment processing
  • Automated responses
  • AI-driven tools

Cons:

  • Pricey for small businesses
  • No bulk scheduling

Best for multi-industry review management

  • Free demo available
  • From $29/user/month
Visit Website
Rating: 4.6/5

Reputation is an online reputation management platform aimed at businesses looking to enhance their visibility and manage customer feedback. It serves industries such as automotive, healthcare, retail, and hospitality, providing tools for review management, social media engagement, and analytics.

Why I picked Reputation: It offers a full suite of tools to manage your online reputation, from business listings to competitive intelligence. You can gather real-time feedback and leverage AI-driven insights for better decision-making. The platform helps your team engage with social media, create surveys, and analyze customer data to improve your business's reputation.

Standout Features & Integrations:

Features include review management, business listings, surveys, social media engagement, and insights analytics. You can manage customer feedback in real-time and use AI-driven insights for better decision-making. The platform also offers competitive intelligence to keep you ahead of your competitors.

Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Instagram, Foursquare, Healthgrades, Vitals, and Edmunds.

Pros and cons

Pros:

  • Supports multiple industries
  • AI-driven insights
  • Real-time feedback

Cons:

  • Limited user documentation
  • Lack of transparent pricing

Best for enhancing local search rankings

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Yext is a digital presence platform designed for businesses to manage their online reputation, local listings, and search capabilities. It serves a diverse user base, including industries like healthcare and financial services, providing tools to improve local rankings and customer sentiment.

Why I picked Yext: Yext's Reputation Management feature centralizes customer feedback from platforms like Google Maps and Yelp into a single dashboard. It offers personalized response crafting, review generation, and sentiment analysis, helping you manage and understand customer sentiment. With competitive tracking and analytics, your team can improve its online presence and drive brand loyalty efficiently. The platform also includes SEO-optimized local pages and social media management.

Standout Features & Integrations:

Features include review generation, personalized response crafting, and sentiment analysis. You can centralize customer feedback from various platforms into one dashboard. Your team can also use competitive tracking to monitor and improve your online presence.

Integrations include Google Maps, Yelp, Facebook, TripAdvisor, Apple Maps, Bing, Yahoo, Foursquare, Instagram, and Twitter.

Pros and cons

Pros:

  • SEO-optimized pages
  • Analytics insights
  • Sentiment analysis

Cons:

  • Support costs extra
  • Advanced features cost extra

Best for real-time review monitoring

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

ReviewInc is an online review management software designed to help businesses manage their online reputation. Its main user base includes small to large enterprises across various industries such as automotive, healthcare, and legal services. Key functions include monitoring reviews, generating new reviews, amplifying positive feedback through social media, and facilitating customer communication.

Why I picked ReviewInc: This platform allows your team to monitor reviews from multiple sites in real-time and generate new reviews to boost your online presence. You can analyze consumer sentiment using their customizable dashboard, making it easier to manage feedback. With features like two-way texting, you can communicate directly with customers to address concerns and improve satisfaction. Additionally, ReviewInc emphasizes the importance of responding to both positive and negative reviews to build trust and influence purchasing decisions.

Standout Features & Integrations:

Features include real-time review monitoring, customizable dashboards, and two-way texting for customer communication. You can manage reviews from multiple sites in one place and generate new reviews to enhance your online presence. The platform also offers tools for analyzing consumer sentiment and amplifying positive feedback on social media.

Integrations include Google, Facebook, Yelp, TripAdvisor, Healthgrades, Edmunds, Cars.com, Yellow Pages, BBB, and Avvo.

Pros and cons

Pros:

  • Unlimited users in some plans
  • Customizable dashboard
  • Real-time monitoring

Cons:

  • Occasional bugs
  • Limited user interface customization

Best for healthcare practice reviews

  • Free demo available
  • Pricing upon request

Swell is a platform designed to enhance online reputation and improve patient and employee experiences in healthcare practices. It automatically collects feedback from patients and staff, helping practices boost their reputations and satisfaction levels.

Why I picked Swell: It collects both private and public feedback, which helps you understand and improve patient and employee experiences. You can customize feedback requests and automate review invites through integrations with EHR/PMS systems. Detailed analytics and reporting give you insights into your practice's performance. The unified communication system centralizes reviews, webchats, and messages, making it easier for your team to manage interactions.

Standout Features & Integrations:

Features include automated feedback collection, review management, and detailed analytics. Your team can use the unified communication system to centralize all interactions. Customizable surveys and automated messaging help improve patient and employee experiences.

Integrations include Dentrix, Eaglesoft, Open Dental, Curve Dental, Practice Fusion, Solutionreach, NexHealth, RevenueWell, Weave, and Lighthouse 360.

Pros and cons

Pros:

  • Integration with EHR/PMS
  • Automated messaging
  • Customizable surveys

Cons:

  • Requires EHR/PMS integration
  • Limited to healthcare practices

Best for industry insights and trends

  • Free plan available
  • From $299/month/domain

Trustpilot Business is a review management platform that helps businesses gather and analyze customer feedback. It serves a wide range of businesses looking to enhance customer engagement and improve their reputation through review collection and management.

Why I picked Trustpilot Business: With features like customizable brand pages and AI-assisted response suggestions, Trustpilot Business offers tools for improving your business's reputation. You can attract new customers by showcasing reviews, and detailed analytics help you understand industry trends. Salesforce integration makes it easier to manage review data, and various resources like blogs and webinars are available to leverage reviews effectively.

Standout Features & Integrations:

Features include customizable brand pages, AI-assisted response suggestions, and detailed analytics. You can use these tools to manage reviews and understand trends in your industry. Trustpilot Business also offers Salesforce integration for streamlined review management.

Integrations include Salesforce, Zapier, Google Analytics, Google Shopping, Hootsuite, Adobe Commerce, Shopify, WooCommerce, and Zendesk.

Pros and cons

Pros:

  • Detailed analytics
  • AI-assisted responses
  • Customizable brand pages

Cons:

  • Requires ongoing management
  • Can be pricey

Best for centralized review handling

  • Free demo available
  • From $15/user/month
Visit Website
Rating: 5/5

Thryv is a comprehensive software solution designed to assist small businesses in managing customer interactions and boosting their online presence. It provides a range of tools aimed at simplifying tasks like review management, marketing, and customer relationship management.

Why I Picked

One key feature of Thryv's review management capabilities is its centralized system for handling reviews from multiple platforms. You can manage and respond to reviews all in one place, making it easier to maintain your business's online reputation. This functionality allows for timely customer interaction, which can enhance customer relations and ensure no review goes unnoticed.

Another reason Thryv stands out is its online listings management. With the ability to update over 40 online listings, including Google Business Profile, you can ensure potential customers find accurate and consistent information about your business. This feature helps attract new customers and maintain a professional online image.

Standout Features

Features include a customer relationship management system that securely organizes and accesses customer data, improving client interactions. Thryv also offers marketing tools to manage social media and send email and SMS promotions, which can be a great way to engage with your audience. Additionally, the software provides automated invoicing and appointment scheduling, reducing administrative chaos and improving operational efficiency.

Integrations

Integrations include Stripe, PayPal, Square, Clover, QuickBooks Online, Xero, Mailchimp, Constant Contact, HubSpot, Google Analytics 4, Typeform, and Jotform.

Pros and cons

Pros:

  • centralized dashboard for interactions
  • automated review request feature
  • tailored for local business

Cons:

  • limited advanced features
  • requires consistent monitoring

Requires ongoing management

  • Free plan available
  • From $79/month (billed annually)

Yotpo is an ecommerce retention marketing platform designed for businesses aiming to boost customer loyalty and engagement. It offers tools for SMS marketing, customer reviews, user-generated content, loyalty programs, subscriptions, and personalized email marketing.

Why I picked Yotpo: Yotpo integrates multiple retention tools into one platform, making it easier for your team to manage customer engagement from a single dashboard. Features like SMS marketing and personalized email campaigns help you reach your customers directly, while loyalty programs and subscriptions increase repeat purchases. The platform also offers customer reviews and advanced analytics to track retention metrics and optimize customer journeys. This makes it a valuable asset for any ecommerce business looking to build long-term customer relationships.

Standout Features & Integrations: 

Features include SMS marketing, customer reviews, user-generated content, loyalty programs, subscriptions, and personalized email marketing. You can manage all your customer engagement tools from a single platform. The advanced analytics offer insights to help you optimize your marketing strategies.

Integrations include Shopify, WooCommerce, Klaviyo, BigCommerce, Adobe Commerce, Instagram, Facebook, Google, HubSpot, and Zendesk.

Pros and cons

Pros:

  • Personalized marketing
  • Advanced analytics
  • Multiple retention tools

Cons:

  • Requires setup time
  • Learning curve

Best for AI-driven review monitoring

  • Free demo available
  • Pricing upon request

SOCi is an AI-driven platform designed for enterprises aiming to enhance their local marketing and review management efforts. It offers tools that consolidate various marketing functions into one platform, making it easier to manage online presence and customer engagement.

Why I Picked SOCi

I picked SOCi as a top choice for review management because of its Genius Reputation feature. This tool is designed for monitoring and responding to reviews at scale, allowing your team to address customer feedback across multiple locations promptly. SOCi also provides data-driven insights with actionable reporting, helping you optimize your review management strategies.

Another reason for selecting SOCi is its automated local execution capability. Genius Agents manage routine tasks like listings, reviews, and social media updates, acting as an expanded team of local marketers. This automation lets your team focus on strategic initiatives while ensuring consistent customer interactions across locations.

Standout Features

Features include automated local execution, allowing Genius Agents to manage routine tasks, freeing up your team for strategic work. SOCi also provides a unified tech stack that integrates search listings, social media, and reputation management, eliminating the need for multiple solutions. Furthermore, SOCi offers industry-specific solutions tailored for sectors like financial services, restaurants, and healthcare, meeting your business's unique needs.

Integrations

Integrations include OpenAI, Yardi, AWS, Olo, Punchh, MoxiWorks, LinkedIn, Smarsh, ActiveCampaign, and International Franchise Association.

Pros and cons

Pros:

  • valuable analytics and reporting functionality
  • Ai-driven response automation
  • user-friendly interface

Cons:

  • limited mobile accessibility
  • high pricing

Best 24/7 review monitoring service

  • Free demo available
  • Pricing upon request

Why I picked ICUC: ICUC provides 24/7 community management services, ensuring your online presence is always monitored. Its content moderation features help maintain brand integrity by filtering unwanted content. The service also offers social listening capabilities, allowing you to track brand mentions and sentiment. These features make it ideal for businesses seeking comprehensive management of their social interactions.

Standout features & integrations:

Features include crisis management support to help handle potential PR issues, detailed reporting to provide insights into community interactions, and multilingual support for global reach. You can also benefit from their dedicated account management team. In my experience, these features ensure your brand remains protected and responsive.

Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, WeChat, WhatsApp, Pinterest, and TikTok.

Pros and cons

Pros:

  • multilingual support
  • crisis management capabilities
  • dedicated account management

Cons:

  • may not suit small businesses
  • can be complex to implement

Best for ecommerce user-generated content

  • Free demo available
  • From $17/month (billed annually)

Okendo is a customer marketing platform designed to enhance trust and drive conversions for ecommerce businesses. It offers tools for collecting and showcasing customer reviews, running loyalty programs, and gathering customer insights through surveys.

Why I picked Okendo: This platform simplifies the process of gathering and displaying customer reviews, which helps build trust and improve conversion rates. It offers customizable review displays that match your brand's aesthetics and SEO optimization to ensure your reviews are easily found on Google. You can also create loyalty programs and run customer surveys to gain valuable insights. Okendo integrates with major services like Google and Klaviyo, making it a viable tool for ecommerce growth.

Standout Features & Integrations:

Features include customizable review displays, SEO optimization for reviews, and tools for creating loyalty programs and customer surveys. You can also gather actionable customer data through structured attribute ratings and use it for personalized marketing via email and SMS.

Integrations include Shopify, BigCommerce, Klaviyo, Gorgias, Postscript, Attentive, Yotpo, Facebook, Instagram, and Google.

Pros and cons

Pros:

  • Supports multiple languages
  • Easy to gather reviews
  • Customizable review displays

Cons:

  • Not suitable for very small businesses
  • Customization options can be overwhelming

Best for automated review requests

  • Free demo available
  • From $249/month (billed annually)

Broadly offers automated review request services designed to enhance online reputation and increase customer reviews for businesses across various industries, including automotive, home services, and law firms. By automating the review process, businesses can simplify workflows, boost their visibility on platforms like Google and Facebook, and build trust with potential customers.

Why I picked Broadly: Broadly automates both SMS and email review requests, allowing you to reach customers in their preferred communication channels. Customizable messages ensure your brand voice remains consistent, while the centralized reputation management dashboard provides an overview of your online presence. Businesses can rank higher in search results, generate organic leads, and reduce marketing costs by using Broadly.

Standout Features & Integrations:

Features include automated SMS and email review requests, customizable messaging, and a centralized reputation management dashboard. You can monitor all your reviews from a single place, making it easy to respond to customer feedback. Broadly also offers tips for improving your search rankings.

Integrations include QuickBooks, Google My Business, Facebook, Yelp, Nextdoor, Zillow, and Angie's List.

Pros and cons

Pros:

  • Customizable messages
  • Centralized dashboard
  • Automates review requests

Cons:

  • May not suit all industries
  • Limited customization options

Best for AI-powered review management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.8/5

Why I Picked Birdeye

I picked Birdeye because of its AI-powered review management capabilities that truly set it apart. This software automates the generation and monitoring of reviews across over 200 platforms, ensuring that you stay on top of customer feedback effortlessly. Additionally, Birdeye's customizable response feature allows your team to maintain a consistent brand voice, providing personalized replies to reviews. These functionalities make it an excellent choice for businesses looking to enhance their online reputation and engage with customers effectively.

Birdeye Key Features

In addition to its standout capabilities, Birdeye offers several other features that enhance its utility as a review management tool.

  • Review Alerts: Provides instant notifications for new reviews, allowing your team to respond promptly from any device.
  • Spam Detection: Identifies and flags fake reviews to protect your business's reputation and ensure authenticity.
  • Insights and Analytics: Analyzes customer feedback to uncover trends and improve business strategies.
  • Review Marketing: Facilitates showcasing and sharing of reviews across social media platforms to build customer trust.

Birdeye Integrations

Integrations include Salesforce, HubSpot, QuickBooks, Facebook, Google My Business, Slack, Microsoft Teams, Zendesk, Shopify, and Mailchimp.

Pros and cons

Pros:

  • AI-powered insights
  • automated customer engagement
  • user-friendly interface

Cons:

  • limited integrations
  • steep learning curve

Best for Real-Time Tracking

  • 14-day free trial
  • From $149/user/month (billed annually)
Visit Website
Rating: 4.6/5

Why I Picked Brand24

I picked Brand24 for its impressive capabilities in review management, particularly its real-time tracking and sentiment analysis. This feature allows you to keep a finger on the pulse of customer feedback as it happens, ensuring timely responses to both positive and negative reviews. Additionally, the platform's comprehensive reporting tools enable you to analyze trends and gain deeper insights into customer sentiments, which is crucial for maintaining a positive brand image. With the ability to track mentions across over 25 million online sources, Brand24 offers a robust solution for businesses looking to enhance their review management strategy.

Brand24 Key Features

In addition to its standout real-time tracking and sentiment analysis, I also found these features valuable for your review management needs:

  • Comprehensive Reporting: Provides detailed insights into customer feedback, helping you make informed decisions.
  • AI-Powered Insights: Utilizes artificial intelligence to identify patterns and trends in customer sentiments.
  • Multi-Platform Monitoring: Tracks mentions and reviews across social media, blogs, forums, and more.
  • Language Support: Supports monitoring in 108 languages, allowing for a broad reach in understanding global customer feedback.

Brand24 Integrations

Integrations include Slack, Trello, Google Analytics, HubSpot, Dropbox, Zendesk, Asana, Mailchimp, WordPress, and Twitter.

Pros and cons

Pros:

  • AI-driven trend insights
  • multi-language support
  • real-time tracking

Cons:

  • limited integrations
  • can be expensive

Other Review Management Software

Here are some additional review management software options that didn’t make it onto my shortlist, but are still worth checking out:

  1. NetReputation

    For proactive reputation monitoring

Review Management Software Selection Criteria

When selecting the best review management software to include in this list, I considered common buyer needs and pain points like managing online reputation and responding to customer reviews efficiently. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total weighting score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Collect customer reviews
  • Respond to customer reviews
  • Analyze review data
  • Monitor brand reputation
  • Generate performance reports

Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Sentiment analysis
  • Multi-platform review aggregation
  • Automated review requests
  • Competitor analysis
  • Integration with CRM systems

Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive user interface
  • Ease of navigation
  • Customizable dashboards
  • Mobile accessibility
  • Minimal learning curve

Onboarding (10% of total weighting score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Use of chatbots for support
  • Access to templates
  • Availability of webinars

Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:

  • Availability of 24/7 support
  • Multiple support channels
  • Live chat support
  • Comprehensive knowledge base
  • Dedicated account managers

Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Flexible subscription plans
  • Free trial availability
  • Transparent pricing structure
  • Inclusion of premium features in base plans

Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Commonly praised features
  • Reported ease of use
  • Customer service experiences
  • Feedback on pricing and value

How to Choose Review Management Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityCan the software grow with your business?
IntegrationsDoes it integrate with your existing tools?
CustomizabilityCan you tailor the software to meet your needs?
Ease of UseIs it user-friendly for your team?
BudgetDoes it fit within your financial plan?
Security SafeguardsHow does the software protect your data?
Use this checklist to keep your software selection process organized and focused.

In my research, I sourced countless product updates, press releases, and release logs from different review management software vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Driven Sentiment Analysis: Platforms are increasingly using AI to analyze customer sentiment in reviews. This helps businesses understand customer emotions and trends without manually going through each review. For instance, ReviewTrackers uses AI to categorize and quantify sentiments from customer feedback.
  • Enhanced Privacy Features: With growing concerns around data privacy, review management tools are adopting advanced security measures. Some platforms now offer full data encryption and double-encrypted passwords to ensure sensitive information is protected.
  • Visual Review Integration: Some tools are incorporating visual content like images and videos into reviews. This feature allows users to provide more context and detail in their feedback. Platforms like Yotpo enable customers to upload photos and videos along with their reviews.
  • Localized Review Management: Businesses are focusing on managing reviews specific to different geographical locations. Some small business reputation management software now allow companies to filter and respond to reviews based on location, which is particularly useful for franchises and businesses operating in multiple regions.
  • Predictive Analytics: Emerging platforms are leveraging predictive analytics to forecast customer behavior and potential review trends. This helps businesses take proactive measures to improve customer satisfaction. For example, Trustpilot has started integrating predictive analytics to help businesses anticipate and react to potential negative reviews.

What Is Review Management Software?

Review management software enables businesses to track, handle, and reply to customer feedback across multiple online platforms from a single centralized hub. Automated review monitoring, response management, and sentiment analysis features help with keeping track of reviews, engaging with customers, and managing brand reputation. These tools save time and improve customer satisfaction by ensuring timely and appropriate responses to customer reviews.

Professionals like marketing managers, customer service teams, and business owners generally use these tools to maintain a positive online reputation and gather valuable customer feedback.

Features of Review Management Software

When selecting review management software, keep an eye out for the following key features:

  • Centralized platform: Access one place to manage social media and customer reviews, making it easier to monitor and respond to feedback.
  • Respond to reviews: Monitor and respond to customer reviews from a unified dashboard to engage with customers and address concerns promptly.
  • Custom views: Sort, filter, and create custom views to build a personalized approach to review management, enhancing workflow efficiency.
  • Notification system: Receive prompt notifications for new reviews to quickly address customer feedback and improve satisfaction.
  • Reporting & analytics: Utilize reporting features including sentiment analysis and engagement metrics to understand customer feedback and make informed decisions.
  • Multichannel capabilities: Collect reviews from various platforms, ensuring comprehensive feedback management from multiple sources.
  • Automated review invitations: Automatically send review requests to customers, increasing the likelihood of receiving feedback.
  • Customizable dashboards: Tailor the dashboard to fit specific business needs, enabling better organization and review tracking.
  • Integration with other tools: Connect easily with other platforms like Google Reviews and Trustpilot to streamline review management.
  • Active engagement tools: Features that facilitate responding to both positive and negative feedback, demonstrating customer care and driving improvements.

Benefits of Review Management Software

Implementing review management software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved customer trust: By quickly responding to reviews you are providing prospective customers with social proof that you care about customer concerns whilst showing existing customers that their feedback and testimonials are valued, which ultimately builds trust.
  • Enhanced brand visibility: Regular interactions with reviews can boost your online presence, making your brand more visible in search results.
  • Valuable insights: Analytics and reports from review management software provide insights into customer sentiments and areas for improvement.
  • Increased customer retention: Addressing customer feedback promptly can lead to better customer satisfaction and loyalty.
  • Time savings: Automated review collection and response features help reduce the time spent managing reviews manually.
  • Better reputation management: Centralized platforms allow you to monitor and manage your brand's reputation across multiple review sites.
  • SEO benefits: Positive reviews can improve your website's search engine rankings, making it easier for potential customers to find you.

Costs and Pricing of Review Management Software

Selecting review management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in review management software solutions:

Plan Comparison Table for Review Management Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic review monitoring, limited review requests, and basic reporting.
Personal Plan$5 - $30/ user/monthEnhanced review monitoring, unlimited review requests, basic reporting, and limited integrations.
Business Plan$50-$150/ user/monthAdvanced review monitoring, unlimited review requests, detailed reporting, multi-location support, and third-party integrations.
Enterprise Plan$200-$500/ user/monthCustomizable review monitoring, unlimited review requests, advanced reporting, multi-location support, third-party integrations, and dedicated account management.
A breakdown of review management software plan types and their costs and features.

Review Management Software FAQs

Here are some answers to common questions about review management software:

Can review management software integrate with other tools?

Yes, most review management software integrates with CRM platforms, social media, email marketing tools, and help desk systems. This lets you centralize feedback, automate review requests, and link insights to customer journeys. Integration makes scaling and reporting easier for marketing and CX teams.

Does review management software offer automated review requests?

Yes, these platforms usually let you automate review requests via email, SMS, or in-app prompts. You can schedule campaigns or trigger requests after a purchase or support ticket closes. Automating requests increases review volume and saves time for your team.

What kind of analytics can I get from review management software?

Review management software provides analytics on review volume, response rates, ratings trends, sentiment analysis, and top feedback topics. Advanced tools let you filter by location, product, or employee, supporting detailed team and performance reporting.

Is it possible to respond to reviews directly from review management software?

Yes, many platforms let you reply to customer reviews from one dashboard across sites like Google, Facebook, and Yelp. This centralization makes it easier to keep up with feedback and ensure quick, consistent replies.

How does AI improve review management and customer feedback analysis?

AI helps you identify review trends, prioritize urgent feedback, and summarize key issues using natural language processing. Some platforms use AI to suggest personalized, on-brand replies or flag reviews that need escalation. This speeds up your workflow and ensures smarter decision-making.

Can review management software help with local SEO for multi-location businesses?

Yes, most tools support local SEO by encouraging more positive reviews, helping you update profiles on Google and other directories, and monitoring location-based search rankings. This is critical for marketing directors managing multiple sites.

How do I measure the ROI of review management software?

To measure ROI, track metrics like increased review volume, improved average ratings, faster response times, and growth in search visibility. Connect your review software’s analytics with lead tracking or sales data to see impact on customer acquisition and retention.

How can I encourage more customers to leave reviews?

Send timely review requests via email or SMS after positive experiences, offer simple links or QR codes, and thank customers for feedback regardless of sentiment. Make reviewing easy and train your staff to prompt happy customers. Incentives (where allowed) can also boost participation.

What's Next?

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Ashley Walton
By Ashley Walton

Ashley brings 15+ years of marketing leadership experience — including 8 years in executive roles as VP of Content Marketing, Head of Marketing, and Chief Content Officer. She has led global teams of 300+ FTEs, guided full-scale rebrands, and driven measurable growth in traffic, leads, and revenue for companies including Clearlink, CyberQP, and Moxie Pest Control.