21 Best Email Tracking Software Reviewed In 2024
Best Email Tracking Software Shortlist
Here’s my shortlist of the best email tracking software:
Our one-on-one guidance will help you find the perfect fit.
Email tracking software is a valuable asset for any company. With the right software, teams can improve communication efficiency and enhance sales strategies. But finding the right email tracking software can be a challenge, especially with so many options available.
Using my experience with marketing software, I tested and compared several of the top email tracking software available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best Email Tracking Software Summary
This comparison chart summarizes pricing details for my top email tracking software selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| EngageBay | From $12/user/month (billed annually) | Website |
| Mixmax | From $34/user/month | Website |
| Yesware | From $19/user/month | Website |
| Saleshandy | From $34/month | Website |
| Streak | From $49/user/month (billed annually) | Website |
| Mailbutler | From $4.95/month (billed monthly) | Website |
| LeadBoxer | From $195/month | Website |
| Vocus.io | From $5/user/month (billed monthly) | Website |
| GMass | From $18/user/month | Website |
| MailTag | From $9.99/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Email Tracking Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your team’s needs? |
| Integrations | Does it connect with your current tools and platforms? |
| Customizability | Can you tailor features to fit your specific processes? |
| Ease of Use | Is the software intuitive for all team members? |
| Budget | Does it fit within your financial constraints? |
| Security Safeguards | Are there measures to protect your data? |
Best Email Tracking Software Reviews
Below are my detailed summaries of the best email tracking software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
EngageBay is an all-in-one marketing, sales, and support software designed for small businesses. It helps users manage email marketing campaigns, track customer interactions, and automate workflows.
Why I picked EngageBay: EngageBay is ideal for small businesses looking for an affordable yet comprehensive tool to manage email marketing and customer engagement. It offers features like email automation, which lets you set up automatic responses and follow-ups to client interactions. The tool's landing page builder helps you create and customize pages to capture leads. Additionally, the CRM functionality ensures you can track and manage customer data effectively.
Standout features & integrations:
Features include a drag-and-drop email builder, making it easy to design custom emails without any coding skills. EngageBay also provides a contact management system, which helps you organize and segment your audience for targeted campaigns. The marketing automation feature allows you to automate repetitive tasks, saving time and improving efficiency.
Integrations include Salesforce, Mailchimp, HubSpot, Zapier, Shopify, Stripe, PayPal, Twilio, Xero, and QuickBooks.
Pros and cons
Pros:
- Easy email design tools
- Effective email automation
- Affordable for small businesses
Cons:
- Basic reporting tools
- Limited advanced features
Mixmax is a productivity tool aimed at enhancing email communication for teams, particularly in sales and customer support. It offers features to improve email engagement and manage workflows directly from your inbox.
Why I picked Mixmax: Mixmax is tailored for team collaboration, providing features that facilitate communication and task management within emails. It includes tools like team templates, which allow you to share and access pre-written emails, saving time on creating responses. The calendar scheduling feature integrates directly into emails, making it easy for your team to set up meetings. Additionally, the email tracking functionality helps you monitor interactions, ensuring your team stays on top of client engagement.
Standout features & integrations:
Features include automated follow-ups that ensure your team never misses a response opportunity. The sequence feature allows you to send a series of pre-planned emails over time. Mixmax also offers link tracking, helping you analyze which content draws the most interest from recipients.
Integrations include Salesforce, Slack, Dropbox, Google Calendar, Google Drive, Zoom, Pipedrive, Greenhouse, Typeform, and Docusign.
Pros and cons
Pros:
- Detailed email tracking
- Built-in calendar scheduling
- Automated follow-up capabilities
Cons:
- Limited to Gmail users
- Can be overwhelming initially
Yesware is an email productivity tool designed for sales professionals to enhance communication and engagement. It helps sales teams track email interactions, automate outreach, and manage follow-ups effectively.
Why I picked Yesware: Yesware is targeted at sales teams, offering features that streamline the sales email process. It includes email tracking and analytics that provide valuable insights into recipient behavior. The tool also supports email templates, saving your team time by allowing them to reuse successful messages. With automated follow-ups, sales reps can focus on closing deals rather than managing their inbox.
Standout features & integrations:
Features include the ability to create and share email templates, which helps maintain consistent messaging across your team. The reporting feature provides detailed insights into email performance, helping you refine strategies. Additionally, the click-to-call functionality lets you make calls directly from your email interface, enhancing productivity.
Integrations include Salesforce, LinkedIn Sales Navigator, Outlook, Gmail, Microsoft Teams, Zoom, Slack, Google Calendar, HubSpot, and Pipedrive.
Pros and cons
Pros:
- Automated follow-up emails
- Click-to-call capability
- Detailed email analytics
Cons:
- Limited outside sales teams
- Requires learning curve
Saleshandy is an email tracking and automation tool aimed at sales teams and marketing professionals. It helps users track email open rates and interactions, aiding in improving communication strategies.
Why I picked Saleshandy: Saleshandy excels in providing detailed analytics for email tracking. It offers insights into email engagement, such as open rates and link clicks, which help you optimize your outreach efforts. The tool's ability to schedule emails and automate follow-ups adds to its value for sales teams. These features make it a strong choice for those who need in-depth analytics to drive decision-making.
Standout features & integrations:
Features include customizable email templates, which save you time on repetitive communications. It also offers email scheduling, allowing you to send emails at the optimal time. Additionally, the automated follow-up feature ensures your emails don't get lost in recipients' inboxes.
Integrations include Gmail, Outlook, Salesforce, HubSpot, Zapier, Pipedrive, Zoho CRM, Slack, LinkedIn, and Microsoft Dynamics 365.
Pros and cons
Pros:
- Automated follow-ups
- Easy email scheduling
- Detailed engagement analytics
Cons:
- Basic design interface
- Limited to email tracking
Streak is a CRM integrated into Gmail, designed for professionals who manage customer relationships directly from their inbox. It supports sales, customer support, and project management, making it suitable for small to medium-sized businesses.
Why I picked Streak: Streak offers an intuitive CRM solution built directly into Gmail, ideal for users who want to manage leads and sales pipelines without leaving their email platform. It features customizable pipelines, allowing your team to tailor stages and processes to fit your workflow. The email tracking functionality provides insights into when and how often emails are opened, enhancing follow-up strategies. Streak's integration with Gmail offers an easy experience for those who prefer to work from their inbox.
Standout features & integrations:
Features include mail merge, enabling personalized bulk emails with ease. The snippet feature allows you to save and reuse common email templates, saving time on repetitive communication. Streak also provides a task reminder system, ensuring you never miss a follow-up.
Integrations include Google Workspace, Gmail, Zapier, Slack, LinkedIn, Dropbox, Google Sheets, Google Drive, HubSpot, and Asana.
Pros and cons
Pros:
- Built-in task reminders
- Customizable sales pipelines
- Easy Gmail integration
Cons:
- Not ideal for large companies
- Limited advanced features
Mailbutler is an email productivity tool designed for professionals using Apple Mail, helping them manage their email communication more efficiently. It serves freelancers, marketers, and small businesses by enhancing email functionalities and providing tracking capabilities.
Why I picked Mailbutler: Mailbutler caters specifically to Apple Mail users, offering features that enhance email productivity. It provides email tracking so you can see when your emails are opened. The tool also includes a task management feature that helps you organize your workflow directly from your inbox. With its note-taking ability, you can add comments to emails, making it easier for your team to collaborate on email content.
Standout features & integrations:
Features include a send later function that allows you to schedule emails to be sent at a desired time. It offers follow-up reminders to prompt you to reach out again if you haven't received a reply. Additionally, Mailbutler provides a snooze feature, enabling you to temporarily remove emails from your inbox until you're ready to address them.
Integrations include Apple Mail, Gmail, Outlook, Trello, Todoist, Asana, Wunderlist, Slack, Evernote, and OneNote.
Pros and cons
Pros:
- Note-taking on emails
- Useful task management
- Effective email tracking
Cons:
- Not ideal for large teams
- Limited platform compatibility
LeadBoxer is a lead generation and tracking tool designed for sales and marketing teams to identify and engage with potential customers effectively. It helps businesses track website visitor activity and email engagement to identify promising leads.
Why I picked LeadBoxer: LeadBoxer excels at lead tracking, offering features that help your team identify potential customers through detailed analytics. It provides insights into visitor behavior on your website, highlighting which users are most engaged. The tool also tracks email interactions, allowing you to see who opens and clicks on your emails. This comprehensive tracking empowers your team to prioritize leads and customize their outreach efforts.
Standout features & integrations:
Features include real-time visitor tracking, which provides immediate insights into website activity. It offers customizable lead scoring, helping you prioritize prospects based on their engagement level. LeadBoxer also provides detailed analytics dashboards, allowing you to track lead behavior and optimize your sales strategy.
Integrations include Salesforce, HubSpot, Pipedrive, Slack, Zapier, Mailchimp, Microsoft Dynamics, Google Analytics, LinkedIn, and ActiveCampaign.
Pros and cons
Pros:
- Detailed analytics dashboards
- Real-time visitor tracking
- Customizable lead scoring
Cons:
- Basic interface design
- Requires setup and onboarding
Vocus.io is a productivity tool designed for professionals who need to enhance their email communication with tracking and automation features. It is primarily used by sales teams and marketers to manage follow-ups and email engagement effectively.
Why I picked Vocus.io: Vocus.io excels in providing email reminders, ensuring that your team never misses important follow-ups. It features a snooze function that allows you to temporarily remove emails from your inbox, bringing them back when you're ready to respond. The tool also offers email tracking, which provides insights into when and how often your emails are opened. Additionally, its follow-up automation ensures timely communication with prospects.
Standout features & integrations:
Features include a mail merge function that allows you to send personalized emails to multiple recipients simultaneously. It also offers a built-in calendar that makes scheduling meetings efficient and straightforward. The email classification feature helps categorize and prioritize your emails, improving your workflow.
Integrations include Google Calendar, Salesforce, Slack, HubSpot, Pipedrive, Zoom, Microsoft Teams, Trello, Asana, and LinkedIn.
Pros and cons
Pros:
- Built-in calendar scheduling
- Email classification system
- Automated follow-up emails
Cons:
- Basic design interface
- Limited to Gmail users
GMass is an email marketing tool designed for individuals and teams to send large-scale email campaigns directly from Gmail. It is widely used by marketers and sales professionals for its ability to handle bulk emailing and track campaign performance.
Why I picked GMass: GMass excels in sending mass emails, making it ideal for users who need to reach a large audience efficiently. It offers advanced mail merge capabilities, allowing personalization in bulk emails. The tool's ability to schedule email campaigns ensures your messages are sent at the optimal time. With tracking features, you can monitor opens and clicks, gaining insights into your campaign effectiveness.
Standout features & integrations:
Features include automatic follow-up emails that help maintain contact with recipients who haven't responded. The tool also offers email verification to ensure your messages reach valid addresses, reducing bounce rates. Additionally, it provides a reply management system to organize responses efficiently.
Integrations include Google Sheets, Google Workspace, Slack, Zapier, Salesforce, HubSpot, PipeDrive, Mailchimp, ActiveCampaign, and Trello.
Pros and cons
Pros:
- Automated follow-up functionality
- Advanced mail merge capabilities
- Efficient mass email sending
Cons:
- May need technical knowledge
- Limited to Gmail platform
MailTag is an email tracking tool aimed at professionals who want to monitor their email engagement in real-time. It's widely used by sales teams and freelancers who need to track open rates and improve communication follow-ups.
Why I picked MailTag: MailTag provides real-time email alerts, giving your team immediate notifications when emails are opened. This feature helps you respond promptly to client interactions, improving engagement. The tool also offers link tracking, which gives insights into which links in your emails are being clicked. With its simple setup, MailTag is easy to integrate into your existing workflow without a steep learning curve.
Standout features & integrations:
Features include an email scheduling function that lets you send emails at your preferred times. It provides a powerful dashboard where you can view all your email tracking data in one place. MailTag also has a ping feature that sends reminders for follow-ups, ensuring you never miss a crucial response.
Integrations include Gmail, Google Workspace, Slack, HubSpot, Salesforce, Mailchimp, Trello, Asana, Microsoft Teams, and Zoom.
Pros and cons
Pros:
- Suitable for freelancers
- Useful link tracking
- Real-time notification alerts
Cons:
- Lacks advanced features
- Basic analytics options
Other Email Tracking Software
Here are some additional email tracking software options that didn’t make it onto my shortlist, but are still worth checking out:
- Mailtrack
For Gmail users
- Freshsales
For AI-driven insights
- Constant Contact
For social media integration
- Zoho Campaigns
For customizable workflows
- Mailshake
For cold email outreach
- Cirrus Insight
For Salesforce users
- HubSpot
For integrated marketing tools
- Close
For remote sales teams
- ContactMonkey
For internal email tracking
- Pipedrive
For sales pipeline management
- Salesforce
For enterprise marketing
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Email Tracking Software Selection Criteria
When selecting the best email tracking software to include in this list, I considered common buyer needs and pain points like understanding email engagement and ensuring data privacy. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Track email opens
- Monitor link clicks
- Provide email scheduling
- Automate follow-ups
- Offer real-time notifications
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced analytics and reporting
- Integration with CRM systems
- Customizable email templates
- Multi-platform compatibility
- Email verification tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Customizable dashboards
- Mobile accessibility
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars and demos
- Chatbot and support resources
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multi-channel support options
- Speed of response
- Access to a knowledge base
- Personalized customer service
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Range of features included
- Scalability of pricing plans
- Discounts for annual billing
- Cost compared to similar tools
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned strengths
- Frequently noted weaknesses
- User recommendations
- Longevity of customer use
Trends In Email Tracking Software
In my research, I sourced countless product updates, press releases, and release logs from different email tracking software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-powered insights: More tools are using AI to analyze email engagement data, offering users actionable insights. This helps businesses understand patterns and adjust strategies. Vendors like Freshsales are incorporating AI to enhance lead scoring and engagement.
- Privacy-focused features: With increasing concerns about data privacy, vendors are adding features that allow users to comply with regulations like GDPR. This includes options for users to manage consent and data sharing. Tools like Mailbutler are emphasizing privacy controls.
- Enhanced personalization: Email tracking tools are offering advanced personalization features to improve engagement. This includes dynamic content and personalized recommendations based on past interactions. EngageBay is a notable example, focusing on personalized customer journeys.
- Real-time collaboration: As remote work becomes more common, tools are adding features that support team collaboration within email platforms. This includes shared templates and team analytics. Mixmax is leading with features that facilitate team coordination.
- Integrated video communication: Some vendors are integrating video messaging within their email platforms, providing a new way to engage with recipients. This trend helps businesses add a personal touch to their communication. Tools like Yesware are exploring video email capabilities.
What Is Email Tracking Software?
Email tracking software is a tool that monitors and provides insights into email engagement, such as when an email is opened or a link is clicked. These products are generally used by sales professionals, marketers, and customer support teams to enhance communication strategies and improve engagement with clients. Real-time notifications, personalization features, and privacy controls help users respond promptly, tailor messages effectively, and ensure data compliance. Overall, these tools add value by optimizing email interactions and supporting better decision-making processes.
Features of Email Tracking Software
When selecting email tracking software, keep an eye out for the following key features:
- Real-time notifications: Alerts you when an email is opened or a link is clicked, enabling timely follow-ups.
- Email scheduling: Allows you to set emails to be sent at optimal times, enhancing engagement chances.
- Link tracking: Monitors which links are clicked within emails, providing insights into recipient interests.
- Personalization options: Enables customized content for each recipient, improving email relevance and response rates.
- Privacy controls: Ensures compliance with data regulations by managing consent and data sharing.
- AI-powered insights: Analyzes engagement data to offer actionable recommendations for communication strategies.
- Task management: Helps organize and prioritize follow-ups directly within the email platform.
- Collaboration tools: Supports team coordination with shared templates and analytics, facilitating group efforts.
- Lead scoring: Assesses and ranks leads based on engagement to prioritize follow-ups effectively.
- Integrated video messaging: Provides a new way to engage recipients by adding a personal touch to emails.
Benefits of Email Tracking Software
Implementing email tracking software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved engagement: Real-time notifications and link tracking help you understand when and how recipients interact with your emails.
- Enhanced personalization: Customization options allow you to tailor messages, increasing relevance and response rates.
- Efficient follow-ups: Email scheduling and automated reminders ensure timely communication with prospects and clients.
- Data-driven decisions: AI-powered insights and analytics offer actionable recommendations based on email performance.
- Compliance assurance: Privacy controls help manage consent and data sharing, keeping you in line with regulations.
- Streamlined collaboration: Shared templates and team analytics support coordinated efforts and maximize team productivity.
- Lead prioritization: Lead scoring ranks potential customers, enabling your team to focus on high-potential opportunities.
Costs and Pricing of Email Tracking Software
Selecting email tracking software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in email tracking software solutions:
Plan Comparison Table for Email Tracking Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email tracking, limited support, and essential notifications. |
| Personal Plan | $5-$25/user/month | Email tracking, scheduling, real-time alerts, and basic reporting. |
| Business Plan | $30-$60/user/month | Advanced analytics, customization options, team collaboration, and CRM integration. |
| Enterprise Plan | $70-$100/user/month | Comprehensive data insights, priority support, API access, and extensive customization. |
Email Tracking Software FAQs
Here are some answers to common questions about email tracking software:
How secure is email tracking software?
Email tracking software is generally secure, but it’s crucial to choose a provider that prioritizes data privacy and complies with regulations like GDPR. Look for features that allow you to manage consent and data sharing. Ensure that the software uses encryption to protect your data. Always review the privacy policy of the vendor to understand how your data is handled.
Can email tracking software be used with any email client?
Most email tracking tools are designed to work with popular email clients like Gmail and Outlook. However, compatibility can vary, so it’s important to check if the software supports your specific email platform. Some tools offer browser extensions or add-ons that enhance compatibility. Always verify the integration options before making a decision.
Will recipients know if I’m using email tracking software?
Typically, recipients won’t know you’re using email tracking software, as these tools work in the background. However, some email clients may have privacy settings that notify users of tracking attempts. It’s always a good idea to be transparent with recipients if you’re tracking emails, especially in professional settings, to maintain trust.
How can I measure the effectiveness of my email tracking strategy?
To measure effectiveness, analyze metrics like open rates, click-through rates, and response times provided by the software. These insights help you understand how your audience engages with your emails. Use this data to refine your email strategy and improve overall communication. Regularly reviewing these metrics will help you make informed decisions.
Can I track email attachments and links?
Yes, many email tracking tools offer the ability to track attachments and links within your emails. This feature allows you to see which documents are opened and which links are clicked, providing deeper insights into recipient engagement. Make sure the software you choose offers this capability if it’s important for your strategy.
How do I handle unsubscribes and opt-outs?
Most email tracking software includes features to manage unsubscribes and opt-outs, ensuring compliance with regulations like CAN-SPAM. You can typically set up automatic processes to remove unsubscribed contacts from your lists. It’s important to regularly update your contact lists to respect user preferences and avoid any legal issues.
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