19 Best Mailchimp Alternatives Reviewed In 2024
10 Best Mailchimp Alternatives Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Mailchimp is a popular email marketing software known for its easy-to-use interface and strong automation capabilities. However, some users might look for alternatives due to Mailchimp’s pricing for larger lists or their need for more advanced customization options.
Drawing on my experience with marketing software, I tested and compared several of the top Mailchimp alternatives. From there, I compiled my results into detailed reviews to help you find the best software for your unique needs.
What is Mailchimp?
Mailchimp is an email marketing platform that helps businesses and individuals manage email campaigns, automate communications, and connect with their audience. Marketing professionals, small business owners, and content creators commonly use Mailchimp to simplify email outreach and engage subscribers. Automated email sequences, easy-to-use templates, and detailed analytics help users create, send, and monitor campaigns effectively. With Mailchimp, you and your team can efficiently maintain customer relationships, gain insights on campaign performance, and build your brand through targeted email communication.
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Why Look for a Mailchimp Alternative?
While Mailchimp is a good choice of email marketing software, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Mailchimp alternative because…
- You're managing a large subscriber list
- You need more customization options
- You're looking for lower pricing tiers
- You require better customer support
- You're targeting a specific industry
- You need compliance with local data laws
If any of these sound like you, you’ve come to the right place. My list contains several email marketing software options that are better suited for teams who are facing these challenges with Mailchimp and looking for alternative solutions.
Best Mailchimp Alternatives Summary
This comparison chart summarizes the pricing details for my top Mailchimp alternative selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| Braze | Pricing upon request | Website |
| Drip | From $39/month | Website |
| Zoho Campaigns | From $2.78/month (billed annually) | Website |
| AWeber | From $12.50/month (billed annually) | Website |
| Constant Contact | From $12/month (billed annually) | Website |
| Brevo | From $25/month (billed annually) | Website |
| Moosend | From $9/month (billed annually) | Website |
| Klaviyo | From $20/month (billed annually) | Website |
| Convertkit | From $9/month for up to 300 subscribers | Website |
| ActiveCampaign | From $20/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
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Best Mailchimp Alternatives Reviews
Below are my detailed summaries of the best Mailchimp alternatives on my shortlist. My reviews carefully examine each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best option for you.
Braze delivers personalized and interactive customer journeys across multiple channels. It enables teams to craft tailored messaging experiences that adapt to individual user behaviors and preferences.
Why Braze is a good Mailchimp alternative: Braze’s Canvas tool lets you design dynamic customer journeys without coding. It allows for real-time adjustments, ensuring every interaction is timely and personal. The platform also supports multi-channel messaging, so you can reach your audience through email, push notifications, and in-app messages. Additionally, its advanced analytics tracks customer engagement and helps you optimize your strategies.
Standout features & integrations:
Features include real-time data streaming that keeps you updated with customer interactions as they happen. The platform supports A/B testing, allowing you to experiment with different content and strategies. Braze also offers in-depth segmentation tools that let you target specific audience groups.
Integrations include Shopify, Snowflake, WhatsApp, Amazon S3, Zendesk, Yotpo, Twilio, Front, Inbox Monster, and Stripo.
Pros and cons
Pros:
- In-depth segmentation tools
- Strong multi-channel capabilities
- Advanced customer journey mapping
Cons:
- Complex setup process
- Limited drag-and-drop editor
Drip enables B2C brands to enhance customer engagement through personalized interactions. It leverages advanced segmentation and customer data to deliver relevant messages and build strong customer relationships.
Why Drip is a good Mailchimp alternative: Drip allows you to set up automation workflows that respond to customer actions and give a tailored experience. The platform includes unlimited emails and tools to personalize messaging and track engagement, allowing you to adjust your approach as you learn about your audience. Drip also provides in-depth customer behavior tracking for insights and crafting targeted campaigns.
Standout features & integrations:
Features include comprehensive tagging and segmentation, which help you organize your audience for more precise targeting. The platform offers detailed analytics that provide insights into campaign performance and customer behavior. Drip also includes customizable email templates that allow you to maintain brand consistency across your communications.
Integrations include Shopify Plus, WooCommerce, BigCommerce, Facebook Ads, Sendinblue, Instagram for Business, Zapier, Privy, OptinMonster, and Leadpages.
Pros and cons
Pros:
- Lead scoring functionality
- Visual workflow builder
- Behavioral email triggers
Cons:
- Restricted email scheduling
- Basic landing page builder
Zoho Campaigns prioritizes data privacy in their email campaigns. It allows users to gather insights and run targeted campaigns while upholding strong data protection standards. It is designed with strict privacy controls, ensuring data is only used for intended marketing purposes.
Why Zoho Campaigns is a good Mailchimp alternative: Zoho Campaigns is built with strict data protection protocols, ensuring all customer data remains secure, encrypted, and used only for authorized purposes. It has consent-based contract management and privacy-compliant tracking that helps you manage subscriber preferences and comply with privacy regulations. Additionally, it offers customizable templates, detailed segmentation, automated workflows, and detailed reporting.
Standout features & integrations:
Features include an easy-to-use drag-and-drop editor that helps you create professional emails quickly. The platform offers list management tools to keep your audience organized and targeted. Zoho Campaigns also includes A/B testing capabilities to optimize your email strategies and improve engagement.
Integrations include Zoho CRM, Shopify, WooCommerce, WordPress, SurveyMonkey, Eventbrite, G Suite, HubSpot, Salesforce, and Zapier.
Pros and cons
Pros:
- A/B testing capabilities
- Dynamic content personalization
- Effective list management options
Cons:
- Inconsistent deliverability rates
- Basic and outdated design templates
AWeber offers user-friendly automation for small businesses and nonprofits. It simplifies email marketing with automated email sequences, a drag-and-drop email editor, and pre-built templates to effectively engage with the target audience.
Why AWeber is a good Mailchimp alternative: AWeber’s intuitive drag-and-drop editor and pre-built templates make creating emails quick and easy, even for beginners. Its automation features allow you to set up personalized messages triggered by subscriber actions, schedule follow-ups, and build automated sequences to engage your audience. Additionally, AWeber focuses on simplicity, allowing teams to manage campaigns without a steep learning curve.
Standout features & integrations:
Features include a comprehensive email analytics dashboard that helps you track your campaign performance in real-time. AWeber offers split testing to optimize your subject lines and email content effectively. The platform also includes a subscriber management tool that makes organizing and segmenting your audience a straightforward process.
Integrations include WooCommerce, PayPal, Facebook, Zapier, QuickBooks Online, Salesforce, LeadPages, Calendly, OptinMonster, and Etsy.
Pros and cons
Pros:
- Drag-and-drop landing page builder
- AI-powered email copywriting
- RSS-to-email functionality
Cons:
- List management restrictions
- Outdated email templates
Constant Contact is an email marketing service that helps small businesses and startups connect with their audience across email and social media. It provides targeted engagement and contact management features for building relationships and automated options for consistently staying in touch with a large number of contacts.
Why Constant Contact is a good Mailchimp alternative: Constant Contact offers easy-to-use tools for building email campaigns with limited technical skills. It provides pre-built email templates, social posting options, and contact management tools to help you segment and target the right customers. Additionally, the platform has event management capabilities and deep social media integrations for expanding reach beyond email.
Standout features & integrations:
Features include custom email templates that you can tailor to match your brand’s look and feel. The platform provides a contact management system to keep your audience organized and segmented. Constant Contact also offers real-time tracking to monitor email performance and make necessary adjustments.
Integrations include Shopify, Salesforce, Eventbrite, WooCommerce, Canva, Etsy, Vimeo, Mindbody, WordPress, and Facebook.
Pros and cons
Pros:
- Mobile-responsive designs
- Real-time tracking capabilities
- Event management tools
Cons:
- No SMS marketing
- Basic A/B testing
Brevo offers a comprehensive platform that combines email marketing, SMS, chat, and CRM features. It enables businesses to manage campaigns across multiple channels from a single interface and provides greater flexibility for integrated, multi-channel outreach.
Why Brevo is a good Mailchimp alternative: Brevo is a simple and budget-friendly tool for running multi-channel campaigns. It offers flexible, affordable pricing that includes email, SMS, and chat functionality within its plans, keeping your costs low while maximizing outreach. It also provides advanced automation tools like segmented messaging and personalization, for targeted and relevant campaigns, and a drag-and-drop email builder for easily designing campaigns without extra resources.
Standout features & integrations:
Features include advanced segmentation for targeted campaigns, behavioral automation that helps tailor customer interactions, and real-time reporting to track performance and adjust strategies. These features support your marketing efforts by offering flexibility and depth in campaign management.
Integrations include Shopify, WordPress, Zapier, Magento, PrestaShop, WooCommerce, Salesforce, Microsoft Dynamics, Zoho CRM, and Outlook.
Pros and cons
Pros:
- Behavioral targeting capabilities
- Dynamic content insertion
- Multi-channel campaign capabilities
Cons:
- Daily email sending limit
- Basic A/B testing
Moosend provides highly customizable and visually appealing email campaigns for small and medium-sized businesses looking to enhance their marketing campaigns. Its various drag-and-drop editing tools give each email a unique look that resonates with a business’s audience.
Why Moosend is a good Mailchimp alternative: Moosend’s drag-and-drop editor and pre-built templates make it easy to design emails. You can customize colors, layouts, and images to create personalized templates that fit your brand’s look. The platform also offers advanced editing options for designing professional-quality emails without technical skills. Moosend also provides advanced automation workflows for setting up campaigns that respond to customer interactions.
Standout features & integrations:
Features include real-time analytics to help you track email performance and make data-driven decisions. The platform offers advanced segmentation capabilities, allowing you to target specific audience groups effectively. Moosend also provides A/B testing tools to optimize email strategies and improve engagement rates.
Integrations include WooCommerce, Magento, Salesforce, WordPress Tracking, Zapier, ThriveCart, Drupal, HubSpot, Facebook Ads, and Google Contacts. Moosend also offers a comprehensive API platform.
Pros and cons
Pros:
- GDPR compliance tools
- Weather-based email triggers
- AI-powered subject line suggestions
Cons:
- No built-in spam check
- Requires design skills for best results
Klaviyo leverages detailed customer data to create personalized, impactful email marketing campaigns. It has strong segmentation tools for targeting audiences based on behavior and activity and analytics tools for insights into campaign performance.
Why Klaviyo is a good Mailchimp alternative: Klaviyo lets you create tailored campaigns using a customer’s purchase history and browsing behavior to increase engagement. Its advanced segmentation allows you to send relevant messages to different audience segments. The platform’s analytics tools also provide insights into campaign performance, helping you fine-tune your marketing efforts.
Standout features & integrations:
Features include predictive analytics that help forecast customer behavior and improve campaign outcomes. The platform offers dynamic forms that you can use to capture leads and grow your email list. Additionally, Klaviyo provides detailed reporting that helps track your marketing performance and refine your strategies.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Stripe, Salesforce, Zendesk, Eventbrite, Typeform, and Recharge.
Pros and cons
Pros:
- Dynamic form creation
- Behavioral tracking features
- Advanced audience segmentation
Cons:
- Limited email scheduling options
- Limited landing page builder
ConvertKit is a creator-focused email marketing platform that allows bloggers to run multi-channel campaigns and connect with their audience. It enables users to build targeted email lists, set up automation sequences, and manage subscriber relationships.
Why ConvertKit is a good Mailchimp alternative: ConvertKit helps you engage with your audience in a personal and organic way. It allows you to create tailored email sequences to support customer journeys, customizable sign-up forms, and landing pages. With ConvertKit’s automation builder, you can easily set up automated email funnels to guide your audience toward specific goals.
Standout features & integrations:
Features include automated email sequences that guide users through customized workflows, subscriber tagging for audience segmentation, and visual automation for setting up workflows quickly and easily.
Integrations include WordPress, Shopify, Squarespace, WooCommerce, Teachable, Stripe, PayPal, Zapier, and Facebook.
Pros and cons
Pros:
- Customizable opt-in forms
- RSS-to-email feature
- Tag-based subscriber management
Cons:
- No built-in A/B testing
- Limited advanced features for reporting
ActiveCampaign is an ideal email marketing tool for businesses seeking personalized customer experiences. It enables senders to engage with clients on a deeper level with powerful automation tools and advanced segmentation, allowing for highly targeted campaigns.
Why ActiveCampaign is a good Mailchimp alternative: ActiveCampaign excels in advanced segmentation, allowing for precise audience targeting. It also offers multi-step automation and personalized messaging for detailed customer engagement. The platform's machine learning capabilities help you predict the best send times and content, enhancing campaign effectiveness. Additionally, ActiveCampaign’s detailed reporting features can give you insights into customer behavior, helping you refine your strategies over time.
Standout features & integrations:
Features include a solid CRM system that helps manage customer relationships and track interactions. The platform offers A/B testing to optimize your campaigns and find what works best for your audience. You can also utilize its predictive sending feature to enhance email delivery times and overall email deliverability.
Integrations include Shopify, WordPress, Salesforce, WooCommerce, Zapier, Facebook, Google Analytics, Magento, Slack, and Eventbrite.
Pros and cons
Pros:
- Lead scoring functionality
- Integrated CRM system
- Dynamic content personalization
Cons:
- Restricted list import options
- Limited drag-and-drop options
Other Mailchimp Alternatives
Here are some additional Mailchimp alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- HubSpot
For integrated marketing solutions
- Omnisend
For ecommerce email automation
- GetResponse
For webinar marketing
- MailerLite
For simple user interface
- Mailmodo
For interactive AMP emails
- Mailjet
For collaborative email editing
- Campaigner
For advanced email automation
- Salesforce Marketing Cloud
For enterprise-level campaigns
- Flodesk
For beautiful email designs
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Mailchimp Alternatives Selection Criteria
When selecting the best Mailchimp alternatives on this list, I considered common buyer needs and pain points related to email marketing software products, like advanced automation capabilities and user-friendly interfaces. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion on this list, each solution had to fulfill these common use cases:
- Email campaign creation
- Contact list management
- Email scheduling
- Analytics and reporting
- Autoresponders
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced segmentation tools
- AI-driven insights
- Multi-channel marketing options
- Ecommerce integrations
- Custom automation workflows
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- An intuitive interface
- Easy navigation
- Customizable dashboards
- Accessibility across devices
- A minimal learning curve
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Pre-designed templates
- Interactive product tours
- Chatbot assistance
- Webinars for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat
- Email support response time
- 24/7 support availability
- Access to a help center
- Personalized support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Flexible pricing plans
- Feature-to-cost ratio
- Availability of a free plan
- Discounts for annual billing
- Transparent pricing structure
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on customer service
- Comments on ease of use
- Opinions on feature effectiveness
- Comparison to other tools
Mailchimp Key Features
Here are some of the key marketing features of Mailchimp, to help you compare and contrast what alternative solutions offer:
- Email builder: Create and customize emails using a drag-and-drop interface, which helps you design professional-looking emails without coding.
- Automation: Set up automated workflows to send targeted emails based on customer behavior, saving your team time and effort.
- Audience segmentation: Organize your subscriber list into segments for more targeted email campaigns and improved engagement rates.
- Analytics and reporting: Get detailed insights into your email performance, allowing you to track open rates, clicks, and conversions.
- A/B testing: Test different versions of your emails to see which performs better, helping you optimize your campaigns for better results.
- Landing pages: Build custom landing pages to complement your email campaigns for easier lead capturing and conversion.
- Templates: Access a library of pre-designed and customizable email templates to fit your brand, streamlining the design process.
- Social media integration: Connect your email campaigns with social media platforms to expand your reach and engagement beyond email.
- Mobile optimization: Ensure your emails look great on any device with a mobile-responsive design, enhancing the user experience.
- Surveys and polls: Collect feedback and insights from your audience through integrated surveys and polls, helping you understand their preferences.
What’s Next?
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