21 Best Marketing Campaign Management Software Reviewed In 2024
Best Marketing Campaign Management Software Shortlist
Here’s my shortlist of the best marketing campaign management software:
Our one-on-one guidance will help you find the perfect fit.
Marketing campaign management software is a valuable asset for any company. With the right software, teams can improve campaign efficiency and collaboration. However, finding the right marketing campaign management software can be challenging, especially with many options.
Using my experience with marketing software, I tested and compared several of the top marketing campaign management software available. From there, I compiled my results into detailed reviews to help you find the best software for your needs.
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Best Marketing Campaign Management Software Summary
This comparison chart summarizes pricing details for my top marketing campaign management software selections, helping you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| Airtable | From $20/user/month (billed annually) | Website |
| Iterable | From $500/month | Website |
| Asana | From $10.99/user/month (billed annually) + free plan available | Website |
| Campaign Monitor | From $9/month (billed annually) | Website |
| Constant Contact | From $12/month (billed annually) | Website |
| Mailchimp | From $13/month | Website |
| HubSpot | From $45/user/month | Website |
| Salesforce | From $165/user/month | Website |
| WhatConverts | From $30/month (billed annually) | Website |
| ActiveCampaign | From $20/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Marketing Campaign Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your team and campaigns? |
| Integrations | Does it connect with your existing tools and platforms? |
| Customizability | Can you tailor it to fit your team's specific needs? |
| Ease of Use | Is the interface intuitive for your team to navigate? |
| Budget | Does the software fit within your financial constraints? |
| Security Safeguards | Are there robust security measures to protect your data? |
| Support | What level of customer support is available for your team? |
| Analytics | Does it provide insights to measure campaign success effectively? |
Best Marketing Campaign Management Software Reviews
Below are my detailed summaries of the best marketing campaign management software on my shortlist. My reviews offer a detailed look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
Airtable is a flexible project management tool designed for teams needing a customizable workflow. It supports a range of business functions, from organizing marketing campaigns to managing product development tasks.
Why I picked Airtable: Its flexibility in project management is ideal for teams with diverse needs. You can customize workflows with ease, adapting to various project requirements. Features like grid view, kanban boards, and calendar view allow your team to visualize projects in different formats. Airtable's versatility makes it suitable for marketing teams that require tailored solutions.
Standout features & integrations:
Features include a grid view for data organization, kanban boards for task management, and a calendar view to track project timelines. Your team can switch between views to find the layout that works best for them. Airtable also offers forms to collect data seamlessly within your projects.
Integrations include Slack, Google Workspace, Dropbox, Zapier, Salesforce, Asana, Trello, Jira, Mailchimp, and GitHub.
Pros and cons
Pros:
- Quick data entry forms
- Flexible view options
- Highly customizable workflows
Cons:
- Lengthy initial setup
- Limited advanced features
Iterable is a marketing automation platform designed for businesses aiming to manage campaigns across multiple channels. It empowers teams to create, execute, and analyze marketing strategies effectively.
Why I picked Iterable: It excels in cross-channel campaign management, allowing your team to engage customers across email, SMS, and social media. The workflow automation feature streamlines campaign execution. With its audience segmentation, you can target specific customer groups with precision. Iterable's analytics provide insights that help refine your marketing strategies.
Standout features & integrations:
Features include workflow automation that simplifies campaign execution, allowing you to manage campaigns across different channels efficiently. Audience segmentation lets you target specific customer groups with tailored messages. Analytics provide insights into campaign performance, aiding in strategy refinement.
Integrations include Salesforce, Slack, Shopify, Marketo, Facebook, Google Analytics, Segment, Twilio, SendGrid, and Zendesk.
Pros and cons
Pros:
- Scalable for growing businesses
- Flexible workflow automation
- Detailed analytics reports
Cons:
- Requires technical expertise
- High initial cost
Asana is a project management tool designed for teams looking to enhance collaboration. It supports task management, project tracking, and team communication, and supports a variety of visual planning options and workflow automations.
Why I picked Asana: It's designed to improve team collaboration, making it easy for your team to stay on track. Features like task assignments and deadlines help keep everyone accountable. The timeline view allows you to map out project plans visually. Asana's focus on collaboration tools makes it a great choice for various marketing channels working together on simultaneous project tasks or for approval workflow processes.
Standout features & integrations:
Features include task assignments, project timelines, and deadline tracking. Your team can see what needs to be done and when, reducing the chance of missed tasks. Asana also provides a calendar view to help you manage your team's schedule effectively.
Integrations include Slack, Microsoft Teams, Google Workspace, Dropbox, Jira, Salesforce, Trello, Zoom, GitHub, and Adobe Creative Cloud.
Pros and cons
Pros:
- Effective deadline tracking
- Clear task assignments
- Visual project timelines
Cons:
- Limited advanced reporting
- Can be complex initially
Campaign Monitor is an email marketing platform designed for businesses that need customizable email solutions. It aids in creating, sending, and optimizing email campaigns to engage audiences effectively.
Why I picked Campaign Monitor: Its focus on customizable email designs allows your team to create visually appealing campaigns. The drag-and-drop editor simplifies the design process, making it easy to tailor emails to your brand. With customizable templates, you can ensure every email aligns with your marketing goals. Campaign Monitor's emphasis on design flexibility sets it apart from other options.
Standout features & integrations:
Features include a drag-and-drop editor that makes email design straightforward. Customizable templates let you align emails with your brand. Advanced analytics provide insights into campaign performance, helping you refine your strategies.
Integrations include Shopify, Salesforce, WordPress, WooCommerce, Facebook, Google Analytics, Adobe Commerce, Zapier, Stripe, and Eventbrite.
Pros and cons
Pros:
- Intuitive email editor
- Flexible design options
- Highly customizable templates
Cons:
- Less suitable for complex workflows
- Limited automation features
Constant Contact is an email marketing platform designed for small businesses that need easy-to-use tools for managing email campaigns. It facilitates the creation, automation, and tracking of email communications to help engage with customers effectively.
Why I picked Constant Contact: It's particularly suited for small business email tools, providing features that simplify the marketing process. The drag-and-drop editor allows your team to design emails quickly. With automation tools, you can set up welcome emails and drip campaigns effortlessly. Constant Contact's tracking features offer insights into email performance, helping refine your marketing efforts.
Standout features & integrations:
Features include a drag-and-drop editor for easy email design. Automation tools help you set up welcome emails and drip campaigns. Tracking features provide insights into how your emails perform, enabling you to make data-driven decisions.
Integrations include Shopify, WooCommerce, QuickBooks, WordPress, Eventbrite, Salesforce, Zapier, Google Analytics, Facebook, and Instagram.
Pros and cons
Pros:
- Provides performance insights
- Effective automation options
- Easy email design tools
Cons:
- Not ideal for large campaigns
- Limited advanced features
Mailchimp is an email marketing platform designed for businesses seeking an easy-to-use solution for managing their marketing campaigns. It offers tools for creating, sending, and analyzing email communications effectively.
Why I picked Mailchimp: It's ideal for those who need a beginner-friendly interface, providing features that simplify email marketing. The drag-and-drop editor helps your team design professional emails quickly. With pre-built templates, you can start campaigns without much hassle. Mailchimp's analytics offer insights into email performance, aiding in campaign adjustments.
Standout features & integrations:
Features include a drag-and-drop editor for effortless email design. Pre-built templates allow you to launch campaigns easily. Analytics provide insights into how your emails perform, helping you make informed decisions.
Integrations include Shopify, WordPress, WooCommerce, Salesforce, Zapier, QuickBooks, Eventbrite, Facebook, Slack, and Instagram.
Pros and cons
Pros:
- Flexible for small businesses
- Supports campaign automation
- Variety of templates
Cons:
- Not ideal for complex needs
- Limited advanced features
HubSpot is a marketing campaign management platform designed for small businesses. It helps teams with marketing automation, customer relationship management, and analytics.
Why I picked HubSpot: It offers a comprehensive suite of tools tailored for small businesses, making marketing tasks more manageable. Features like email marketing, lead management, and analytics provide the flexibility you need without overwhelming complexity. HubSpot's ability to centralize marketing efforts makes it a standout choice for smaller teams.
Standout features & integrations:
Features include tools like email marketing, social media management, SEO, and lead generation in one cohesive platform. Automation allows you to set up workflows for lead nurturing, follow-ups, and social scheduling. Easy drag-and-drop builders for landing pages and forms drive conversions while detailed analytics track performance across channels, helping marketers optimize with real-time data. Personalized messaging and lead segmentation improve engagement, while built-in CRM integration streamlines lead tracking and nurturing.
Integrations include Salesforce, Mailchimp, Slack, Shopify, Zapier, WordPress, Microsoft Dynamics 365, Google Workspace, QuickBooks, and Zendesk.
Pros and cons
Pros:
- Centralized dashboard
- Easy email campaign setup
- Strong lead management
Cons:
- Basic reporting features
- Limited customizability
Salesforce is a CRM platform designed for large enterprises to manage customer relationships and marketing campaigns. It facilitates sales tracking, customer service, and marketing automation, providing a holistic approach to business management.
Why I picked Salesforce: It's tailored for enterprise solutions, offering a wide array of features that cater to large organizations. The customizable dashboards allow your team to track key metrics efficiently. With advanced CRM functionalities, you can manage customer interactions at scale. Salesforce's detailed reporting tools provide deep insights into business performance, aligning with enterprise needs.
Standout features & integrations:
Features include customizable dashboards that let you track metrics important to your business. Advanced CRM functionalities help manage customer interactions and sales at scale. Robust reporting tools provide insights into business performance, aiding strategic decision-making.
Integrations include Slack, Microsoft Teams, Google Workspace, Mailchimp, QuickBooks, Dropbox, Docusign, Zapier, LinkedIn, and HubSpot.
Pros and cons
Pros:
- Supports complex workflows
- Scalable for large organizations
- Extensive customization options
Cons:
- Limited for small businesses
- Requires technical expertise
WhatConverts is a lead tracking and analytics tool designed for businesses aiming to improve their marketing ROI. It helps track calls, forms, and e-commerce transactions to provide a complete view of lead sources and conversions.
Why I picked WhatConverts: It excels in lead tracking analytics, offering detailed insights into where your leads come from. With call tracking, you can monitor and analyze phone interactions with ease. The platform's form-tracking feature captures data from online forms, helping your team understand lead behavior. WhatConverts provides detailed reports that break down conversion data, aligning with your marketing goals.
Standout features & integrations:
Features include call tracking, which helps you monitor phone interactions and analyze their effectiveness. Form tracking captures data from online forms, providing insights into lead behavior. Detailed reporting features offer breakdowns of conversion data, aiding in strategic decision-making.
Integrations include Google Analytics, HubSpot, Salesforce, Zoho CRM, WordPress, Shopify, Zapier, Adobe Commerce, Mailchimp, and Slack.
Pros and cons
Pros:
- Effective form tracking
- Tracks multiple lead sources
- Detailed conversion reports
Cons:
- Not ideal for small businesses
- Some technical knowledge needed
ActiveCampaign is a marketing automation tool aimed at businesses focusing on email marketing. It helps manage email campaigns, automate workflows, and track customer interactions effectively.
Why I picked ActiveCampaign: It's tailored for email marketing automation, providing features that simplify campaign management. The automation builder allows your team to create complex workflows easily. With its segmentation options, you can target specific audiences for personalized campaigns. The reporting tools give you insights into campaign performance, helping refine strategies for better results.
Standout features & integrations:
Features include an automation builder that lets you craft detailed workflows. Segmentation options help target specific audience segments with tailored messages. Reporting tools provide insights into campaign performance, aiding in strategy adjustments.
Integrations include Shopify, Salesforce, WordPress, Facebook, Zapier, Slack, Adobe Commerce, PayPal, Wix, and Stripe.
Pros and cons
Pros:
- Insightful reporting tools
- Strong segmentation options
- Advanced automation features
Cons:
- Limited template designs
- Initial setup complexity
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Other Marketing Campaign Management Software
Here are some additional marketing campaign management software options that didn’t make it onto my shortlist, but are still worth checking out:
- Smartsheet
Best for scalable project tracking
- Pipedrive
Best for sales-focused campaigns
- Adverity
Best for marketing data integration
- SAS Customer Intelligence 360
Best for data-driven marketing
- HubSpot
Best for integrated marketing tools
- Zoho Campaigns
Best for small business outreach
- Zoho Marketing Plus
Best for unified marketing efforts
- Braze
Best for mobile engagement
- monday.com
Best for team project management
- Mediatool
Best for media planning
- Brevo
Best for transactional email services
Marketing Campaign Management Software Selection Criteria
When selecting the best marketing campaign management software to include in this list, I considered common buyer needs and pain points like managing multiple campaigns efficiently and ensuring data integration across platforms. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage email campaigns
- Track customer interactions
- Automate marketing tasks
- Analyze campaign performance
- Segment target audiences
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Cross-channel marketing capabilities
- Real-time analytics
- Advanced personalization options
- AI-driven insights
- Customizable dashboards
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Quick setup process
- Minimal learning curve
- Clear documentation
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Supportive chatbots
- Regular webinars
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Response time to inquiries
- Access to a knowledge base
- Availability of live chat
- Quality of troubleshooting assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing structure
- Features offered for the price
- Flexibility in pricing plans
- Transparency in fees
- Discounts for annual payments
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on feature reliability
- Experiences with customer support
- Insights on integration capabilities
Trends In Marketing Campaign Management Software
In my research, I sourced countless product updates, press releases, and release logs from different marketing campaign management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Powered Personalization: AI is being used to craft personalized marketing messages. By analyzing customer data, AI can suggest the best content and timing for campaigns.
- Voice and Visual Search Optimization: As voice and visual searches grow, optimizing campaigns for these mediums is becoming crucial. This trend helps users reach audiences using smart speakers and visual search tools.
- Augmented Reality (AR) Experiences: AR is being integrated into campaigns to enhance user engagement. It allows customers to interact with products virtually, providing a unique experience.
- Sustainability and Ethical Messaging: Consumers are increasingly interested in sustainable and ethical practices. Tools are offering features to highlight a brand’s commitment to these values, appealing to conscious consumers. This trend is significant for businesses focusing on corporate responsibility.
- Advanced Analytics and Insights: Tools are offering more detailed analytics to help marketers understand campaign performance. These insights are crucial for making data-driven decisions and improving strategies.
What Is Marketing Campaign Management Software?
Marketing campaign management software is a tool that helps businesses plan, execute, and analyze marketing campaigns across various channels. Marketing professionals, including digital marketers and campaign managers, typically use these tools to enhance their strategies and track performance. Features like automation, analytics, and personalization help with targeting audiences, measuring success, and optimizing efforts. Overall, these tools provide businesses with the ability to manage campaigns more efficiently and achieve better results.
Features Of Marketing Campaign Management Software
When selecting marketing campaign management software, keep an eye out for the following key features:
- Automation tools: Automate repetitive and time-consuming marketing tasks to save time and improve efficiency. Automation tools now allow teams to schedule posts, launch social media campaigns, run a/b testing, and other content marketing functions.
- Analytics and insights: Provide detailed data on campaign performance to help refine campaign planning strategies and measure success.
- Audience segmentation: Enable targeting of specific customer groups and demographics with tailored messages for better engagement on ad campaigns for example.
- Cross-channel capabilities: Manage campaigns across multiple platforms like email, SMS, and social media to reach a broader audience.
- Personalization options: Customize messages and content to enhance customer experience and increase conversion rates.
- Drag-and-drop editor: Simplify the design content creation process by allowing users to create user-friendly and visually appealing campaigns.
- Reporting tools: Generate reports that provide insights into marketing efforts and the customer journey as well as support data-driven decisions.
- Integration capabilities: Connect with other tools and platforms to enhance functionality and improve workflow.
- Real-time analytics: Receive notifications and offer immediate feedback on campaign performance metrics to allow for quick adjustments and optimizations.
- Customizable dashboards: Provide a personalized view of key metrics and data, helping users focus on what's most important.
Benefits Of Marketing Campaign Management Software
Implementing marketing campaign management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased efficiency: Automation tools handle repetitive tasks, freeing up time for your team to focus on strategy.
- Better targeting: Audience segmentation allows you to tailor messages to specific groups, improving engagement and conversion.
- Improved decision-making: Analytics and insights provide data to refine strategies and help team members and stakeholders make informed choices.
- Consistent branding: Cross-channel capabilities ensure your message stays unified across different platforms.
- Enhanced personalization: Personalization options help create tailored experiences for customers, boosting satisfaction.
- Real-time adjustments: Real-time analytics allow for quick changes to campaigns, optimizing performance on the fly.
- Streamlined reporting: Reporting tools give clear insights into marketing outcomes, supporting data-driven planning.
Costs And Pricing Of Marketing Campaign Management Software
Selecting the right marketing campaign management tools requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in marketing campaign management software solutions:
Plan Comparison Table for Marketing Campaign Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic email tools, limited automation, and fundamental analytics. |
| Personal Plan | $5-$25/user/month | Advanced templates, basic segmentation, and enhanced analytics. |
| Business Plan | $30-$75/user/month | Cross-channel management, detailed reporting, and advanced automation features. |
| Enterprise Plan | $100+/user/month | Custom integrations, comprehensive support, and extensive personalization options. |
Marketing Campaign Management Software FAQs
Here are some answers to common questions about marketing campaign management software:
How can marketing campaign management software improve ROI?
Marketing campaign management software helps you track and optimize your campaigns, leading to better ROI. With detailed analytics, you can see what’s working and make informed adjustments. By automating tasks, you save time and reduce errors. The software also allows for precise targeting, ensuring your message reaches the right audience.
Can marketing campaign management software integrate with CRM systems?
Yes, most marketing campaign management software can integrate with CRM systems. This integration allows for better data sharing and streamlined processes. You can track customer interactions across different platforms and gain a more unified view of your marketing efforts. Make sure to check if the software supports your specific CRM.
How does automation in marketing campaign management software work?
Automation in these tools helps manage repetitive tasks like sending emails and posting on social media. You can set up workflows that trigger actions based on customer behavior or predefined rules. This not only saves time but also ensures consistency in your campaigns. Automation allows your team to focus on strategy rather than manual tasks.
Is it possible to measure the success of a marketing campaign with these tools?
Yes, you can measure the success of your campaigns using built-in analytics and reporting features. These tools track key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates. By analyzing this data, you can understand what’s effective and what needs improvement. This insight helps refine future marketing strategies.
What level of customer support can I expect from these software providers?
The level of customer support varies by provider, but most offer multiple support channels. Look for providers that offer 24/7 support, live chat, and a comprehensive knowledge base. Some may also provide onboarding assistance and training resources. Evaluating customer reviews can give you an idea of the support quality you can expect.
What's Next?
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