25 Best Market Intelligence Software In 2025

Adverity is a data platform designed to help marketing and business teams make sense of their data. It allows you to collect, transform, and analyze data from various sources, providing insights to guide your marketing strategies. 

Why I picked Adverity: I picked Adverity because of its AI-powered features that make data more accessible and actionable. Its data conversation tool lets you ask questions in plain English and get instant insights, which helps your team make faster decisions. Additionally, the transformation copilot uses conversational prompts to help you clean and prepare data without writing code. These tools cut down on technical barriers and speed up your data prep and analysis workflows.

Adverity Standout Features and Integrations

Features include a data quality suite that proactively monitors your data for issues like anomalies and duplicates, ensuring reliability before analysis. The platform also offers smart naming conventions, automatically detecting and standardizing naming patterns to maintain consistency across datasets.

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

Coresignal provides fresh, structured public web data on companies, professionals, and job postings. With millions of continuously updated records, it offers valuable insights for businesses seeking to enhance their marketing strategies.

Why I picked Coresignal: I picked Coresignal because it gives you access to fresh public data that reveals what’s happening in the market right now. Its company dataset helps you segment markets by industry, location, size, and more—making it easier to identify emerging players, analyze competition, and tailor messaging. The job postings dataset lets you track hiring activity across industries so you can spot market shifts, understand where demand is growing, and align your strategy accordingly. 

Coresignal Standout Features and Integrations

Features include the employee API, which provides access to millions of employee profiles, allowing you to analyze workforce trends and identify key decision-makers within target companies. The company enrichment API also enhances your existing company data by adding valuable information, improving the accuracy and depth of your market intelligence.

Integrations aren't available natively, but Coresignal delivers data through flat files and APIs so you can connect it to your own systems as needed.

Sprout Social is a social media management platform designed to help businesses effectively engage with their audience, publish content, and gain actionable insights from social interactions.

Why I picked Sprout Social: Sprout Social's social listening capabilities allow you to monitor conversations and trends relevant to your industry, providing valuable insights into customer sentiment and preferences. This feature helps you stay informed about what your audience is discussing, enabling you to tailor your strategies accordingly. Additionally, Sprout Social's analytics dashboard offers comprehensive reports that help you measure the effectiveness of your social media campaigns. You can track engagement metrics, assess content performance, and identify opportunities for improvement. 

Sprout Social Standout Features and Integrations

Features include automated rules that tag and route incoming messages based on specific criteria, keeping your inbox organized. The platform's AI Assist generates options for replies and tone in the Smart Inbox, helping you respond to messages more efficiently. Sprout Social also offers chatbots to automate customer conversations, resolving common inquiries quickly and freeing up your team for more complex tasks.

Integrations include Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (formerly Twitter), YouTube, Facebook Messenger, WhatsApp, Salesforce Marketing Cloud, and Tableau.

HighLevel is a marketing automation platform that helps businesses manage customer relationships, engagement, and market intelligence. Marketing teams can use it to track competitor data and market trends in real-time.

Why I picked HighLevel: The software allows your team to monitor competitors in real time, offering insights that can help you adjust your strategies quickly. The platform offers tools to track market changes, so you can stay ahead of the competition. You’ll also get access to analytics that show how your competitors’ moves impact your market share. With everything in one place, your team can make faster decisions based on current data. This makes it easier to stay agile in a competitive market.

HighLevel Standout Features and Integrations

Features include real-time market tracking, competitor performance analysis, and trend monitoring. Your team can analyze competitor data, track market shifts, and gain insights from industry trends all in one place. You’ll be able to adjust marketing strategies based on competitor movements and market changes.

Integrations include Google My Business, Facebook Messenger, Twilio, Stripe, QuickBooks, Mailgun, Gmail, Outlook, WordPress, and Zoom.

SimilarWeb is a trusted market intelligence tool that helps businesses get information regarding the top websites in their industry. The software helps analyze websites to view their ranking, traffic, demographic targeting, and other vital details.

Why I picked SimilarWeb: With SimilarWeb, your business can analyze competitors’ websites and understand how they acquire customers. The information from SimilarWeb will help you know who your competitors are, what their customers look for, and how you compare to them. You can also get a lot of customer insight you can use to enhance marketing strategies and find out what niche your competitors are attracting.

SimilarWeb Standout Features and Integrations

Standout features include behavioral analysis and audience insights tools that help you uncover where your target audience is spending their time online. The platform’s consumer journey analysis tools help you understand complete customer journeys and provide information about competitors’ strategies.

Integrations include connections with popular organizational tools, such as Adverity, Biscience, Data Virtuality, Desktop.com, EXADS, Google Analytics, Netpeak Checker, Salesforce, Shift, Syfter, and other software options. SimilarWeb provides an API that allows you to make custom integrations if necessary.

6sense helps B2B businesses collect predictive intelligence about prospective buyers, analyze their needs, and predict their actions across different stages of their buying journey.

Why I picked 6sense: If you’re operating in a B2B organization, I added 6sense to this article because I believe it’s worth consideration. 6sense offers a predictive intelligence engine that gives your marketing team the details everyone needs regarding where your prospects are in their buying journey, identifies which accounts and contacts to target, and understands which campaign activities encourage prospects down sales cycles. The high-qualified leads you generate can be assigned to sales teams, allowing them to offer valuable products or services to these prospects.

6sense Standout Features and Integrations

Standout features include intent data to help you discover hidden demand and identify who’s ready to buy. 6sense also uses artificial intelligence and real-time data to eliminate the guesswork from developing quality marketing pipelines.

Integrations include connections with multiple business tools, such as Alyce, Bombora, Bound, Clari, Drift, HubSpot CRM, LeanData, Marketo, Microsoft Dynamics 365, Salesforce, and other software options. You can also use 6sense’s API to create custom integrations with your systems.

Meltwater is a robust market intelligence software that provides extensive information through media monitoring and analysis features.

Why I picked Meltwater: The platform excels in monitoring multiple media channels, including social media, broadcast outlets, online news, and print publications. Meltwater helps you monitor these sources, allowing you to track your business’s mentions, identify industry trends, and analyze customer sentiment. With customizable dashboards and real-time alerts, Meltwater can easily update you on relevant information.

Meltwater Standout Features and Integrations

Standout features include competitive intelligence tools that empower you to monitor your competition’s activities across multiple channels while giving you actionable insights regarding their strategies. Meltwater also offers social listening and engagement capabilities that help you understand what your audiences say about your brand across multiple social media channels - and you can directly engage with your audience from the platform.

Integrations include connections with various systems and platforms that allow you to share and centralize data according to your needs, such as Audiense, Data Virtuality, Desktop.com, Intelligence2day, Netino, Rippling, and Semeon Analytics. Meltwater also offers an API you can use to make custom integrations with your company’s tools.

Talkwalker helps businesses collect social data intelligence across all social media channels and measure their impact against the competition. The information derived from the platform allows companies to monitor their online presence, analyze data, and make smarter decisions.

Why I picked Talkwalker: One of the key strengths that makes Talkwalker a relevant option for this list is its real-time social data intelligence. Tracking conversations across multiple platforms through Talkwalker enable you to identify trends measure consumer sentiment, and get an overview of your campaigns’ effectiveness. The platform can also help you identify your industry's critical players, influencers, followers, and fans for a specific brand or topic.

Talkwalker Standout Features and Integrations

Standout features include AI-powered analytics that provides in-depth details about your data, helping you identify insights by analyzing components such as text, images, and videos from various sources. Talkwalker also provides customer feedback analytics tools that help you get actionable insights to improve customer retention, loyalty, and satisfaction.

Integrations include connections with a wide range of business applications, such as Adverity, Audiense, Domo, Google Data Studio, Hootsuite, Khoros, Medalia, Onclusive, Salesforce, Zendesk, and other software options. You can also use Talkwalker’s API or a paid Zapier account to make custom integrations.

Crayon is a comprehensive market intelligence tool that enables businesses to track their competitors’ activities. The platform allows companies to analyze activities surrounding their performance and their launched marketing campaigns.

Why I picked Crayon: The platform allows you to keep tabs on your competitors’ every move and monitor more than 100 data types associated with them. Crayon combines human and artificial intelligence to give you insights to help your teams create winning strategies. Crayon enables you to monitor and assess everything from pricing changes to marketing campaigns.

Crayon Standout Features and Integrations

Standout features include a collaborative workspace that allows your team members to discuss findings, share details, and work together. Crayon also offers customizable alerts, reports, and digests to help activate competitive intelligence throughout your company.

Integrations include connections with popular third-party systems that help your teams get more information without changing their work, such as ClickUp, Freshsales, Gong, Highspot, HubSpot, Microsoft Teams, Notion, Salesforce, Showpad, Slack, and other software options.

Klue is designed to provide teams with a comprehensive understanding of their competition’s strengths and weaknesses. It enables departments across any industry to gain a competitive advantage through market intelligence with insight into the competitive environment.

Why I picked Klue: This market intelligence platform stands out because it allows you to gather and analyze data from multiple sources, like websites, news articles, social media networks, and more. The details you receive from Klue will help you identify your competition’s strengths and weaknesses, allowing you to make effective strategic decisions. By leveraging Klue’s artificial intelligence algorithms, you’ll automatically identify data patterns and trends from the information it collects, empowering you to gain actionable insights quickly without having to search through significant amounts of data manually.

Klue Standout Features and Integrations

Standout features include a collaborative workspace area teams can share notes, insights, and documentation related to their competitors, promoting cross-functional collaboration and ensuring everyone is updated on new developments in the industry. Klue also offers customizable battlecards that help teams understand the competition and how to effectively position products and services against them, tailored to suit a company’s specific needs.

Integrations include connections with the tools you likely use daily, simplifying access to content and contributing information without constantly changing platforms. These integrations include systems such as Gong, Highspot, HubSpot, Microsoft Dynamics, Microsoft Teams, Okta, Salesforce, Seismic, Showpad, Slack, and other software options.