The Best Marketing Dashboards List
Here’s a shortlist of the best marketing dashboards:
- DashThis — Best multi-integration dashboards
- Zoho Analytics — Best marketing data visualizations
- Mixpanel — Best for customizable marketing KPIs
- datapine — Best marketing ROI reports
- Whatagraph — Best for email marketing analytics
- Looker — Best for building custom dashboards from scratch
- TapClicks — Best for competitor intelligence
- Octoboard — Best for product & ecommerce marketing
- Power BI for Office 365 — Best marketing funnel data
- ClicData — Best for data collaboration
Marketing dashboard software can be used to track a variety of useful metrics for marketing planning or specific marketing campaigns. You could be trying to boost your social media presence, track website traffic, or focus on lead generation. Whatever your focus, you will want to leverage a real-time web analytics dashboard to track campaign performance across various marketing activities.
In this article, I've evaluated the best marketing dashboards on the market and provided general overviews, best use cases, pros and cons, key features, and pricing information to help you decide which one works best for your needs.
What is Marketing Dashboard Software
Marketing dashboard software refers to specialized tools or platforms that enable businesses to gather, organize, and visualize marketing data from various sources in a single interface. These software solutions provide a centralized hub where marketers can track and analyze key metrics, monitor campaign performance, and derive valuable insights to inform decision-making.
Marketing dashboard software typically offers customizable dashboards with data visualizations, charts, and graphs that provide a real-time snapshot of marketing activities, allowing businesses to evaluate the effectiveness of their strategies, identify trends, and optimize their marketing efforts for improved results. The software often integrates with different marketing channels and data sources, allowing for seamless data aggregation, and helps streamline data analysis, marketing reporting, and collaboration among marketing teams.
Overviews Of The Marketing Dashboards Software
Here’s a brief description of each of the tools featured on this list.
1. DashThis - Best multi-integration dashboards
DashThis is an easy-to-use software that will save you time in generating your automated reports and creating dashboards. Access to your data sources is unlimited and the platform connects to over 34 of the most commonly used digital marketing tools. The number of users is also not limited like with other tools on the market.
Why I Picked DashThis: DashThis excels in handling multi-integration dashboards by seamlessly integrating with various data sources, such as Google Analytics, Facebook Ads, Instagram, and LinkedIn. With its user-friendly interface, users can easily connect multiple platforms, import data, and customize their dashboards to display key performance indicators (KPIs) from different sources in a cohesive and visually appealing manner. DashThis provides a centralized hub for marketers to track and analyze data from multiple channels, empowering them to gain comprehensive insights, make informed decisions, and optimize their marketing strategies efficiently.
DashThis Standout Features & Integrations
Features include marketing dashboards that display KPIs from multiple external sources, a CSV file import system, unlimited client accounts, templates and cloning options, report sharing (email, PDF, URL), white labeling services, and a custom widget editor.
Integrations include Tiktok Ads, Google Ads, GA4, and Facebook Ads among others.
DashThis costs from $38/month (paid annually) and offers 15-day free trial.
- Responsive customer support
- Integration capabilities
- Easy to use
- Costly for smaller teams
- Limited advanced features
2. Zoho Analytics - est marketing data visualizations
Zoho Analytics is a self-service BI and data analytics software that boasts a connection to any data source (flat files, web feeds, databases, cloud storage services, online/offline applications) and in-depth reporting and analysis tools. The data visualizations are appealing and easy-to-read, including those displayed via mobile devices.
Why I Picked Zoho Analytics: Zoho Analytics is a powerful tool for marketing data visualizations, offering a wide range of features that make it great for this purpose. With its intuitive drag-and-drop interface, users can easily create visually appealing charts, graphs, and dashboards to represent marketing data in a meaningful and digestible manner. Zoho Analytics provides numerous customization options, allowing users to fine-tune visual elements, apply filters, and add calculated fields to gain deeper insights. Zoho Analytics also offers interactive features like drill-downs and dynamic filtering, empowering users to explore and interact with their marketing data to uncover trends, patterns, and performance metrics effectively.
Zoho Analytics Standout Features & Integrations
Features include 2-factor authentication, API access, analytics, big data handling, dashboards, data import/export, data visualization, external integrations, forecasting, multi-user, notifications, dashboards, and reporting.
Integrations include Salesforce, Microsoft Dynamics CRM, Hubspot, Insightly, Pipedrive, Mailchimp, Google Analytics and Ads, Bing Ads, SurveyMonkey, Survey Gizmo, Facebook, Twitter, YouTube, Shopify, Teamwork, and more. Pulling data from Zoho programs is easy.
Zoho Analytics costs from $24/month and offers 15-day free trial + free demo available.
- Data collaboration and sharing
- Powerful visualization capabilities
- Wide range of data sources
- Mobile app limitations
- Steep learning curve
3. Mixpanel - Best for customizable marketing KPIs
Mixpanel is a marketing BI software used by the likes of Uber, Twitter, and Expedia. It is a behavioral analytics and data governance platform that sports features like easy segmentation and visualization of data, compare user flows, monitor conversion rates, and more. This app is great at tracking granular user action.
Why I Picked Mixpanel: Mixpanel excels in customizing and tracking marketing key performance indicators (KPIs). The platform allows users to define and track custom events and properties, enabling the creation of specific KPIs tailored to their marketing objectives. With Mixpanel's powerful segmentation features, users can analyze and track user behavior based on various attributes, such as demographics or actions, to gain deep insights into the effectiveness of their marketing campaigns. Mixpanel's intuitive interface and visualization options make it easy to create customized dashboards and reports, providing real-time visibility into KPI performance.
Mixpanel Standout Features & Integrations
Features A/B testing, analytics, API access, conversion tracking, dashboards, data import/export, data visualization, external integrations, forecasting, keyword tracking, link tracking, notifications, and scheduling.
Integrations include Zendesk, Braze, Urban Airship, Segment, Marketo, Mparticle, Radar, PlotProjects, AppsFlyer, Iterable, Optimizely, Helpscout, Charito, Gainsight, Zoho, and many more. Zapier integration (separate paid account) is also possible, opening up over 1000 more connection options.
Mixpanel costs from $20/month and offers a freemium plan.
- A/B testing and experimentation
- Advanced segmentation and analysis
- Custom event tracking
- Limited visualization options
- Complex implementation and setup
4. datapine - Best marketing ROI reports
Datapine is a multinational data analytics solution with ad hoc queries, drag-and-drop UI, robust filter options, full tablet support, and dashboards specialized by function (marketing, finance, sales). Datapine has a stellar dashboard interface with plenty of easy-to-access features. The drag-and-drop functions make it great for non-technical users and the SQL mode gives experienced users deeper access.
Why I Picked Datapine: Datapine is an excellent tool for generating ROI reports. The platform enables users to connect and consolidate data from various sources, such as sales data, marketing campaigns, and financial records, allowing them to track and analyze key metrics that contribute to ROI calculations. Datapine also offers advanced data exploration features, such as drill-downs and filtering, allowing users to delve into the details and identify factors influencing ROI. With Datapine, users can efficiently analyze and present ROI reports, empowering businesses to make informed decisions and optimize their marketing strategies effectively.
Datapine Standout Features & Integrations
Features include analytics, API access, budgeting, dashboards, data import/export, data visualization, expense tracking, external integrations, forecasting, lead management, lead scoring, marketing automation, multi-user, notifications, project management, scheduling, and database.
Integrations include Dropbox, Heroku, Google Sheets, MySQL, Oracle, Facebook, Google Analytics, PostgreSQL, Amazon Webservices, Microsoft SQL Server and Azure, Salesforce, SAP, Excel, Maria DB, and more.
Datapine costs from $249/month and offers 14-day free trial.
- Easy-to-use interface
- Advanced analytics capabilities
- Data integration capabilities
- Slower data processing speed
- Limited customization options
5. Whatagraph — Best for email marketing analytics
Whatagraph is a marketing analytics and social media reporting platform that provides multi-channel reports, custom data widgets, team management, filtering options, pre-made templates, branded white label, image uploads, and commenting.
Why I Picked Whatagraph: Whatagraph is a powerful tool for email marketing analytics, offering several features that make it stand out in this area. With Whatagraph, users can gather data from email marketing platforms, such as open rates, click-through rates, conversions, and subscriber engagement metrics, and visualize this data in easy-to-understand and visually appealing reports. The platform allows for customization, enabling users to tailor their reports to specific metrics, timeframes, or target audiences. Whatagraph also offers automated reporting capabilities, allowing users to schedule regular email performance reports and receive them directly in their inbox.
Whatagraph Standout Features & Integrations
Features analytics, calendar management, dashboard, data import/export, data visualization, external integrations, keyword tracking, link tracking, marketing automation, multi-user, notifications, referral tracking, scheduling, seo, and social-media integration.
Integrations include Adroll, Authority Ads, Bing Ads, CallRail, Campaign Monitor, Celtra, Cvent, Emma, Facebook, Google Analytics and Ads, Instagram, YouTube, Oath (Yahoo), LinkedIn, Mailchimp, SEMrush, Twitter, Snapchat, Tubemogul, Hubspot, CSV, Excel, and more.
Whatagraph costs from $199/month and offers 7-day free trial.
- Strong automated reporting
- User-friendly interface
- Multi-channel integration
- Learning curve for setup
- Limited data manipulation capabilities
6. Looker — Best for building custom dashboards from scratch
Looker Studio (was: Google Data Studio) is a dashboard reporting solution for users who want to go above and beyond what Google Analytics has to offer. Data Studios, like many Google services, is free to use. Additionally, Looker Studio is feature-rich and constantly updating, so you won’t feel anything lacking.
Why I Picked Looker Studio: Looker Studio is highly regarded for its capabilities in building marketing dashboards from scratch. The platform offers a range of tools and features that empower users to create customized and visually appealing dashboards tailored to their specific marketing needs. With Looker Studio, users can leverage its drag-and-drop interface and intuitive design elements to easily design and arrange widgets, charts, and visualizations. The platform's robust data modeling capabilities enable users to connect to multiple data sources, perform complex calculations, and create calculated fields, providing flexibility and control over the data displayed in the dashboard. Looker Studio also offers collaborative features, allowing teams to work together on dashboard creation and share insights seamlessly.
Looker Studio Standout Features & Integrations
Features include data visualizations, custom dashboards, interactive reports, marketing templates, external integrations, data import/export, report sharing, and automated email reports.
Integrations include other Google software, like AdWords, Sheets, Analytics, as well as third-party solutions like Adobe Analytics, Asana, Bing Ads, Facebook Ads, BigQuery, MySQL, PostgreSQL, and Hubspot.
- Collaboration and sharing
- Powerful data modeling and querying
- Customizable and interactive dashboards
- Learning curve
- Complex implementation and setup
7. TapClicks — Best for competitor intelligence
Used by 4000+ agencies and brands, TapClicks is a unified platform for all marketing operations that included features like single-dashboard campaign information, an easy reports generator, company-wide marketing analytics visibility, and more. Tap Analytics is particularly useful if you have custom calculations and metrics that you use to demonstrate business value.
Why I Picked TapClicks: TapClicks is an excellent tool for competitor analysis and intelligence, offering robust features that enable businesses to gain valuable insights into their competitors' strategies and performance. With TapClicks, users can track and analyze competitors' digital marketing activities, including their ad campaigns, social media presence, website traffic, and search engine rankings. The platform provides comprehensive reporting and visualizations, allowing users to compare their own performance against competitors and identify areas for improvement. TapClicks also offers competitive benchmarking and monitoring features, enabling businesses to stay updated on industry trends, identify emerging competitors, and make informed decisions to stay ahead in the market.
TapClicks Standout Features & Integrations
Features include reports, analytics, dashboards, competitor intelligence, business process management, workflow management, site audits, rank tracking, link-building, keyword research, external integrations, and data collaboration.
Integrations include over 200 apps and software, including Google Analytics and Ads, Facebook, Yelp, Twitter, Snapchat, LinkedIn, Criteo, AppNexus, MediaMath, Adobe Marketing Cloud, Instagram, AdRoll, StackAdapt, Bing Ads, YouTube, CallRail, and Mailchimp.
TapClicks costs from $25/user/month and offers 14-day free trial.
- Collaboration and client reporting
- Competitive intelligence features
- Comprehensive data aggregation
- Complex pricing structure
- Learning curve and complexity
8. Octoboard — Best for product & ecommerce marketing
Octoboard is a marketing dashboard software designed to help you collect and use business data by providing white label client portals, TV dashboard templates, leaderboard building, sharing cloud data insights, and Slack communication integration. Octoboard is quite easy and intuitive to use and has a relatively low entry cost associated with it. It would be a good choice for small-to-mid-sized businesses.
Why I Picked Octoboard: Octoboard is an exceptional platform for product and ecommerce marketing, offering a wide range of features that make it stand out in this domain. With Octoboard, users can consolidate and analyze data from various sources such as sales platforms, advertising channels, and customer support systems, providing a holistic view of product and ecommerce performance. The platform enables users to track key metrics like sales, conversions, customer behavior, and inventory levels, and visualize this data in intuitive and customizable dashboards and reports. Octoboard also offers automation capabilities, allowing users to schedule regular reports and receive real-time alerts to stay updated on important events or performance changes.
Octoboard Standout Features & Integrations
Features include data analytics, customer segmentation, keyword tracking, lead generation, ecommerce analytics, PPC, white label, SEO audits, data warehouse access, SaaS product analytics, email marketing, external integrations, and ecommerce platform integrations.
Integrations include Twitter, Facebook, Pinterest, YouTube, Salesforce, Google Ads and Analytics, Mailchimp, WordPress, Bing Ads, LinkedIn Ads, Hubspot CRM, Zendesk, SEO Audit, Zero, Moz, and many more.
Octoboard costs from $25/month and offers free trial.
- Client reporting and sharing
- Automation and real-time alerts
- Customizable dashboards and reports
- Customization limitations
- Integration limitations
9. Power BI for Office 365 — Best marketing funnel data
Power BI for Office 365 is a business analytics solution that includes self-service BI in the cloud, marketing collaboration, data publishing and sharing, ad hoc analysis, built-in interactive visuals, and AI-powered data modeling. Like most Microsoft items, the full cost of the software—especially large-scale implementation—can get expensive very quickly.
Why I Picked Power BI: Microsoft Power BI is an excellent tool for analyzing and visualizing marketing funnel data due to its robust data customization capabilities. With Power BI, marketers can easily connect and integrate data from various sources, including CRM systems, advertising platforms, and web analytics tools, to gain a comprehensive view of the entire marketing funnel. The platform offers a wide range of visualizations, including funnel charts, which are particularly useful for tracking and analyzing the conversion rates at each stage of the funnel. Power BI's interactive features, such as drill-downs and filtering, allow marketers to explore data in-depth, identify bottlenecks or areas for improvement, and make data-driven decisions to optimize marketing strategies and maximize conversion rates.
Power BI Standout Features & Integrations
Features include A/B testing, analytics, API access, conversion tracking, customer management, data import/export, data visualization, external integrations, forecasting, inventory tracking, keyword tracking, link tracking, multi-user, notifications, supplier management, dashboards, and reports.
Integrations include Mailchimp, Azure Analysis Services, Google Analytics, Azure SQL Database, CSV, MySQL, Oracle, Salesforce, and more.
Whatagraph costs from $9.99/user/month and offers freemium version.
- Interactive visualizations
- Wide range of data connectors
- Advanced data modeling and transformation capabilities
- Complex pricing and licensing
- Learning curve for beginners
10. ClicData — Best for data collaboration
ClicData is a business intelligence (BI) platform complete with a data warehouse, processing and management, dashboard designer and automation with over 50 widget customizations—all with over 250 data source options. The UX is clean, colorful, and intuitive. Additionally, it is easy to get started with and there are video tutorials and webinars to deepen your understanding.
Why I Picked ClicData: ClicData excels in data collaboration by offering a comprehensive set of features that foster collaboration and teamwork. The platform provides real-time data sharing and collaboration capabilities, allowing multiple users to access and work on the same datasets, reports, and dashboards simultaneously. With ClicData, users can set permissions and access levels, ensuring that team members can collaborate securely and efficiently. The platform also offers commenting and annotation features, enabling users to provide feedback, discuss insights, and collaborate on data-driven decision-making. ClicData's centralized data hub and cloud-based infrastructure further facilitate seamless collaboration by ensuring that everyone has access to the latest and most up-to-date data.
ClicData Standout Features & Integrations
Features include analytics, conversion tracking, dashboards, data import/export, data visualization, external integrations, forecasting, notifications, collaboration, and mobile optimization.
Integrations include QuickBooks, Zero, NetSuite, Salesforce, Hubspot, Sugar CRM, Pipedrive, Infusionsoft, Google Analytics and Ads, Airtable, Amazon Arora, Box, Bing Ads, Basecamp, Dropbox, Facebook, Microsoft Excel, Instagram, Jira, LinkedIn, Mailchimp, Oracle, Proofhub, Zendesk, and many more through a Zapier connection (required separate account and subscription costs).
Whatagraph costs from $75/month and offers 15-day free trial.
- Collaboration and sharing
- Data integration capabilities
- User-friendly interface
- Performance issues with large datasets
- Customization limitations
Other Marketing Dashboards Options
Here’s a few more that didn’t make the top list. If you need additional suggestions for handy marketing dashboards, check these out.
- Adriel - Best for automations
- Klipfolio - Best dashboards for startups
- Domo - Best marketing executive dashboard
- Board - Best dashboards for finance and insurance companies
- Sisense - Best interactive dashboards
- Tableau - Best for marketing agencies
- Cyfe - Best Facebook marketing dashboard software
- HubSpot - Best free marketing dashboard templates
- Funnel - Best dashboards for IT/engineering
- Google Search Console - Best for customizable web data reports
- Metabase - Best open source marketing dashboard
- AgencyAnalytics - Best marketing operations dashboard
- Supermetrics - Best marketing dashboards for e-commerce
- Databox - Best content marketing dashboard
- Google Analytics Dashboard - Best free reporting tools by Google
How I Selected The Best Marketing Dashboard Software
Let me explain how this whole process went down. First, I evaluated and compared the most popular business intelligence and marketing tools on the market, both for their reviews and user interface. Then I took that initial list and weighed factors that make software a good option for marketing dashboards, such as the ones that follow.
Here are the elements I look for when evaluating any marketing dashboard tool.
Each digital marketing dashboard software will be slightly different but they must offer these basic functionalities to be included on this list.
- Marketing dashboard software should provide the ability to create customizable visualizations, charts, and graphs
- Marketing dashboard software should be able to connect and integrate with various data sources, such as advertising platforms, social media channels, CRM systems, and website analytics tools
Here are the key features I look for in any marketing dashboard software.
- Customizable Dashboards: The ability to create personalized dashboards by selecting and arranging metrics, visualizations, and widgets according to individual preferences and reporting needs
- Data Visualization: Built-in tools for creating visually appealing charts, graphs, and tables that enable users to present data in a meaningful and digestible manner, aiding in data-driven decision-making
- Pre-built Templates and Widgets: Pre-designed templates and pre-built widgets that provide a starting point for dashboard creation and offer ready-to-use visualizations for common marketing metrics
- Real-time Data and Alerts: Ability to access real-time or near-real-time data, allowing users to monitor campaign performance and receive alerts or notifications when specific metrics meet predefined thresholds
- Drill-Down Capabilities: The ability to dive deeper into the data by drilling down into specific metrics or segments, enabling users to uncover insights and identify trends or patterns
- Data Filtering and Segmentation: Tools that allow users to filter and segment data based on various parameters, such as date range, geographic location, campaign, or customer segment, providing more targeted and focused analysis
- Collaboration and Sharing: Features that facilitate collaboration among team members by allowing them to share dashboards, reports, and insights with stakeholders, fostering transparency and collaboration
- Scheduled Reporting: Ability to schedule and automate the generation and delivery of reports at specified intervals, ensuring that stakeholders receive timely and updated information
- Mobile Accessibility: Support for mobile devices, enabling users to access and view dashboards and reports on smartphones and tablets for on-the-go monitoring and analysis
Can you build a personalized marketing dashboard using simple tools like drag-and-drop formatting? The dashboard needs to be easy to build and customize. Therefore, along with the user experience, I look at the available documentation. This can include training, support videos, learning academies, and any resource that helps master the tool.
I look at all the ways in which we can connect the tool to other apps. Therefore, I talk about pre-built integrations to tools like social media platforms, email marketing systems, CRM/lead management tools, PPC ad tools, and advertising platforms. I also look for additional connection options, like Zapier, API access, or webhooks.
Value for Price
How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible? Marketing dashboard software ranges from free to $24/month on the lower end of the scale and up to $250-1000/month on the higher end. Anything outside of this range needs to have a good justification for the extra expense.
What should a marketing dashboard include?
What is the easiest marketing dashboard to learn?
What are the benefits of marketing dashboard software?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
Marketing management software streamlines marketing efforts with planning, execution, and evaluation, using a centralized platform for efficient campaign management and resource allocation.
- Best Marketing Software
- Social Media Management Software
- Marketing Management Software
- Marketing Collaboration Software
Marketing intelligence software offers businesses data-driven insights to measure and optimize marketing campaigns for improved results.
- Marketing Intelligence Software
- Marketing Measurement Tools
- Marketing Analytics Tools
- Marketing Attribution Software
- Social Media Analytics
- Marketing Dashboard Software
- Marketing Segmentation Tools (audience analytics)
Marketing dashboard software is one of the best ways to collect, sort, and share the data for your marketing plans and marketing campaigns. With this comprehensive range of software options and their respective pros and cons, you can make informed choices based on your unique business needs and goals to maximize marketing effectiveness.