Investing in marketing dashboard software will help you and your teams make smarter, analytics-based decisions. As a matter of fact, 37.7% of CMOs will use their marketing analytics before deciding. This shows that many marketing decision-makers understand how critical analytics are and will avoid making final decisions until they thoroughly analyze their campaigns.
Marketing professionals need advanced tools that provide access to the KPIs that will determine their business’s success and the ability to create and share visualizations that communicate key insights. This is where marketing dashboard platforms come into play. Not all marketing dashboards are the same, so I will evaluate the best options available to help you understand which might be best for your needs and maximize your ROI.
Best Marketing Dashboard Software Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
- Google Data Studio
- Hubspot Marketing Hub
- Klipfolio
- Tableau
- Funnel
- Whatagraph
- Datapine
- Domo
- Zoho Analytics
- AgencyAnalytics
How I Selected the Best Marketing Dashboard Software
Perhaps you're wondering how I selected the best marketing dashboard software for this list? To build this top 10 list, I evaluated and compared a wide range of marketing dashboard software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of marketing operations experience to pinpoint the features that add a lot of value.
If you have general questions about marketing dashboard strategy or how to pick the best marketing dashboard software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best marketing dashboard software for this article:
Custom Dashboards:
The important metrics for one business will most likely be different for another. So, the dashboard platform you choose must allow you to determine the metrics that are important for your marketing strategies. I look for marketing dashboards that allow users to customize the platform to help them track and convey the KPIs that are most important to them for each marketing campaign.
Data Visualization:
Your data visualizations will help convert boring numbers into enjoyable, digestible graphics. These visualizations help ensure your key stakeholders understand your crucial marketing data. Many departments in your organization might need to access your marketing information. I look for platforms that make it easy for your teams to create data visualizations that help your audience draw accurate conclusions and make data-driven decisions.
Automation:
After creating a marketing dashboard, ensuring that it’s updated regularly is essential. But this can take time from your marketing teams if they do it manually. The platform should automatically identify crucial data trends and patterns and notify you when issues arise. I look for software that allows users to establish automation for these tasks to ensure your teams can focus more on more vital tasks.
Software Integrations:
Consolidating and integrating data into a centralized view is a critical objective for a marketing dashboard. Modern marketing teams use many tools that contain an enormous number of metrics. I look for dashboard platforms that consolidate multiple data sources to create up-to-date visualizations and reports.
Pricing:
Depending on the size of your business, the price of a marketing dashboard can decide whether you subscribe. I look for marketing dashboards with multiple subscription options that allow you to add more capabilities as your business grows. Typically, these platforms will have multiple subscription options for users that offer more features when you upgrade to a higher tier.
Overviews of the 10 Best Marketing Dashboard Software
You can use the simple overviews of each tool below to understand how each tool stands out from other marketing dashboard software.
1. Google Data Studio - Best for working with Google products
Google Data Studio provides excellent marketing visualization dashboards while working with other Google tools.
Why I picked Google Data Studio: The platform is a marketing analytics dashboard that helps businesses develop comprehensive reports after collecting data from multiple sources. Google Data Studio brings information from tools such as Google Search Console, Google Analytics, and Google AdWords. The software will enable you and your teams to turn the complex data you’re already collecting into visual graphics.
Google Data Studio works best for businesses constrained by budget limitations. Most of the solution’s features are free for new users. The platform lacks features you might usually find in other marketing dashboards, such as lead tracking or website analytics. But, if you’re willing to take the necessary time to establish data sources, import data, and choose your visualizations, it can be a powerful tool to show your details in an easy-to-read dashboard.
Google Data Studio Standout Features and Integrations
Features include report templates, data connectors, a report editor, drag-and-drop tools, data management automation, and embeddable reports.
Integrations include monday.com, OptiSigns, Ticketsauce, CallTrackingMetrics, wecantrack, Concert Experiences, Google Analytics, Kanbanize, ActivTrak, Semrush, and Shift.
Price: Google Data Studio is free for all users.
Pros
- User-friendly interface.
- Easy to navigate.
- Excellent collaboration capabilities.
Cons
- Some integrations cost extra.
- Limited customer support.
2. Hubspot Marketing Hub - Best customizable dashboards
Hubspot Marketing Hub can keep your marketing data at the center of everything by combining key metrics in a customizable dashboard.
Why I picked Hubspot Marketing Hub: You can use the platform to integrate all your data assets and marketing channels. You can create the right dashboard to analyze your campaigns’ performance on all your marketing campaigns. Hubspot Marketing Hub is easily customizable and enables users to combine multiple reports in one interface.
Hubspot Marketing Hub is a good fit for any sized business that needs specific overviews of their marketing campaign’s performance. The extensive reporting features allow you to segment your marketing data based on your requirements. You can easily switch between multiple data reports and use the built-in dashboard and analytics features to track your key KPIs.
Hubspot Marketing Hub Standout Features and Integrations
Features include file sharing, lead management, multi-campaign management, event-triggered actions, email marketing management, conversion tracking, and keyword tracking.
Integrations include Miro, Wrike, monday.com, Freshdesk, Accelevents, Domo, SendGrid, Act!, Pipedrive, ProjectManager, Recurly, Improvado, Odoo, Chargebee, Mitto, and Localize.
Price: Hubspot Marketing Hub costs from $20/month when billed monthly or $18/month when paying annually.
Free Trial: Hubspot Marketing Hub offers a free forever subscription tier.
Pros
- State-of-the-art features.
- Simple drag-and-drop editor.
- Excellent customer support.
Cons
- Steep learning curve.
- It can be slow.
3. Klipfolio - Best for connecting multiple data sources
Klipfolio is a business intelligence platform that helps businesses connect multiple data sources to create effective marketing data dashboards.
Why I picked Klipfolio: The software easily connects with all your data sources to help you collect the information you need to get compelling insights. Klipfolio’s automated scheduled reporting feature will free you and your teams from having to integrate your data every time you need it manually. It focuses on enhancing your teams’ efficiency by allowing everyone to create data visualizations from your connectors.
Klipfolio is a suitable option for small and medium businesses and startups looking for ways to analyze their marketing performance and easily create data reports. If you have some HTML, CSS, or JavaScript expertise or have someone on your team who can help, you can quickly modify the platform’s pre-built dashboard templates. You can also enable role-based management to control who can access and share your data.
Klipfolio Standout Features and Integrations
Features include custom dashboards and reports, data filtering, data editing, chart library, interactive dashboard examples, shareable dashboards, automated reporting, published links, and user and group sharing.
Price: Klipfolio costs from $142/month when billed monthly or $99/month when paying annually.
Free Trial: Klipfolio offers a free 14-day trial for new users.
Pros
- Easy to set up UI.
- Offers clear customization instructions.
- Good component documentation.
Cons
- Custom filters are slow to load.
- No WYSIWYG functionality.
4. Tableau - Best for data-driven marketing campaigns
Tableau is an advanced marketing data visualization tool that helps businesses make effective data-driven decisions.
Why I picked Tableau: The platform dominates the dashboard software market because its one of the pioneers in creating data visualizations. Tableau leverages its data exploration capabilities to combine and clean your data to process and make effective decisions. You can create custom metrics and conduct complex calculations with advanced analytics to uncover vital, hidden insights.
Tableau is a better fit for large enterprises that must turn significant amounts of data into beautiful visualizations. It uses AI and machine learning capabilities to collect and analyze your marketing data, which it then uses to visualize its results. Also, Tableau allows users to share reports, updates, and other analyses with other department leaders.
Tableau Standout Features and Integrations
Features include data management, visualization editing, real-time updates, data cleaning, analytics, forecasting, data import and export, and notifications.
Integrations include Microsoft Excel, Microsoft SQL Server, Amazon Redshift, Snowflake, PostgreSQL, Google BigQuery, Google Sheets, Hive, Vertica, Salesforce, and Google Analytics.
Price: Tableau costs from $15/user/month, billed annually.
Free Trial: Tableau offers a free 14-day trial for new users.
Pros
- Quickly creates interactive dashboards.
- User-friendly interface.
- Connects hundreds of data sources.
Cons
- Advanced features are expensive.
- Steep learning curve.
5. Funnel - Best for automating data reporting
Funnel is a cloud-based marketing dashboard that helps businesses automate reporting processes and eliminate tedious manual work.
Why I picked Funnel: The software enables businesses to collect data from various sources, such as websites, marketing channels, and third-party platforms, and place the details in a single, secure document. Funnel keeps your marketing data secure and updated so you and your teams can analyze your marketing campaign’s performance and make data-driven decisions. It automates a lot of the manual work you or your teams may perform when developing marketing data reports - which will save significant time.
Funnel works for businesses looking for ways to optimize their marketing reporting process. It works for everyone because it doesn’t require users to have coding or special technical expertise. A significant feature of Funnel is its historical data capabilities, which allow you to see your older data and compare it to see if your campaigns are improving.
Funnel Standout Features and Integrations
Features include GDPR and CCPA compliance, pre-built organization rules, combined traffic sources, data segmentation, automatic report updates, data sharing, conversion tracking, customer management, and forecasting.
Integrations include TradeTracker, Perfect Audience, Adroll, Quantcast, Google AdWords, Shareasale, DoubleClick, PriceRunner, Impact Radius, Sizmek, Shopello, App Nexus, and Klaviyo.
Price: Funnel costs from $479/month when billed monthly or $399/month when paying annually.
Free Trial: Funnel offers a custom free trial upon request.
Pros
- Amazing support team.
- Excellent data explorer tool.
- Easily displays and tracks data.
Cons
- Difficult to implement.
- Expensive for some users.
6. Whatagraph - Best cross-channel marketing dashboard
Whatagraph is a cross-channel marketing dashboard that helps businesses collect, monitor, and visualize their data.
Why I picked Whatagraph: As a business, you might create different types of marketing campaigns that use various tools, platforms, and channels. Whatagraph lets users connect your marketing channels quickly and integrate analytics into your dashboard and reports. You can leverage Whatagraph’s cross-channel reporting capabilities to combine your metrics and create custom formulas to identify hidden insights.
Whatagraph can help various types of businesses, including independent digital marketers, in-house marketing departments, and agencies that work with multiple clients. You can automate data processing within the platform and create reports and visualization, which it guarantees are easy to read. For those working with clients or have reporting deadlines, Whatagraph provides automatic reporting tools that will automatically send reports to your key stakeholders
Whatagraph Standout Features and Integrations
Features include custom reports, automatic sharing, report and dashboard templates, custom branding, high-level overviews, analytics, calendar management, keyword tracking, and data visualizations.
Integrations include Klaviyo, Ahrefs, Campaign Monitor, Salesforce, ActiveCampaign, BigCommerce, Google Search Console, Google Analytics, Semrush, Microsoft Advertising, Mailchimp, and Google Sheets.
Price: Whatagraph costs from $223/month for up to five users, billed annually.
Free Trial: Whatagraph offers a free 7-day trial for new users.
Pros
- Easy to create beautiful reports.
- Custom data formulas.
- White-label functionality.
Cons
- Expensive pricing.
- Customer service needs improvement.
7. Datapine - Best for auto-generating dashboards
Datapine is a business intelligence platform that allows businesses to generate marketing dashboards to explore their data.
Why I picked Datapine: The software incorporates artificial intelligence and machine learning to generate a marketing dashboard that displays your vital data. Datapine lets you connect specific data sources, such as Google Analytics, and visualize your information. You can modify the auto-generated dashboards it creates to show the most relevant data to your audience.
Datapine helps small, medium, and large businesses better understand their marketing data and make better decisions. To improve your team’s efficiency, the platform helps your business implement data-backed workflows and make unique predictive data analyses. Datapine also makes sharing reports and assigning viewers to different dashboards simple.
Datapine Standout Features and Integrations
Features include fast and easy data connections, self-service analytics tools, interactive business intelligence tools, KPI reporting, predictive analytics, intelligent data alerts, and a drag-and-drop interface.
Integrations include Desktop.com, Zendesk, Google Analytics, Salesforce, Dropbox, Microsoft OneDrive, Google Ads, SugarCRM, and MariaDB.
Price: Datapine offers custom pricing upon request.
Free Trial: Datapine has a free 14-day trial for new users.
Pros
- Easy to use predictive analytics.
- Intuitive dashboards.
- Helpful customer support.
Cons
- Not enough documentation.
- Free trial isn’t long enough.
8. Domo - Best mobile-friendly marketing dashboards
Domo is a cloud-based marketing dashboard platform that works on mobile devices to make data visualizations open to your entire team.
Why I picked Domo: The platform is available as a web application and supports major mobile operating systems. Domo enables your marketing data to be available to anyone anytime using a mobile device. Because you and your teams can access these dashboards on the go, it dramatically improves collaboration and reduces the need for meetings by promoting company-wide communications on everyone’s device.
Domo is suitable for medium and large businesses that need to encapsulate their data into a single view. You can use the platform to create custom dashboards based on the marketing metrics your company needs to focus on most. Domo also provides over 150 chart and visualization types to quickly create excellent dashboards from scratch.
Domo Standout Features and Integrations
Features include intuitive dashboards, data visualizations, drag-and-drop visualizations, ETL tools, suggested visualizations, mobile access, employee management, and embeddable analytics.
Integrations include Pipedrive, New Relic, Brandwatch, Basecamp, Syncro, Budgyt, Ally.io, Zendesk, Desktop.com, Mailchimp, Google Analytics, Zoho CRM, Trello, and Dropbox.
Price: Domo offers custom pricing upon request.
Free Trial: Domo offers custom free trial details upon request.
Pros
- Creates polished, professional data visualizations.
- Simple for new users.
- Excellent knowledge-based articles.
Cons
- Adding extra data sources is expensive.
- Requires technical expertise.
9. Zoho Analytics - Best self-service marketing dashboard software
Zoho Analytics is an advanced business intelligence platform that marketing professionals can use to perform sophisticated analyses independently.
Why I picked Zoho Analytics: It isn’t necessary to have an extensive technical background to use Zoho Analytics, thanks to its straightforward drag-and-drop dashboard creator. The platform enables you to transform significant amounts of data into actionable dashboards and reports, identify data outliers, and identify hidden insights. You can use the platform to develop visually appealing marketing dashboards quickly by yourself.
Zoho Analytics works for any sized business that needs to connect multiple data sources quickly. It also provides an artificial intelligence assistant named Zia that will respond to your written requests with the metrics and reports you need. Zoho Analytics’ tools will help you develop excellent cross-functional dashboards to help you understand your business’s marketing performance.
Zoho Analytics Standout Features and Integrations
Features include data analysis, data management, AI assistant, automated insights, predictive analysis, drag-and-drop interface, data import and export, data visualizations, and notifications.
Integrations include Pipedrive, Stripe, Mortar AI, Zendesk, Salesforce, Mailchimp, Google Analytics, Slack, Hubspot CRM, Dropbox, Microsoft OneDrive, Quickbooks, and Zapier.
Price: Zoho Analytics costs from $30/month when billed monthly or $24/month when paying annually.
Free Trial: Zoho Analytics offers a free 15-day trial.
Pros
- Performs complex data analysis.
- Simple learning curve.
- Useful help guides and tutorials.
Cons
- Customer service needs improvement.
- No automatic report sharing.
10. AgencyAnalytics - Best all-in-one marketing dashboard tool
AgencyAnalytics is an all-in-one tool that helps businesses manage their most important KPIs and perform crucial marketing tasks from the same platform.
Why I picked AgencyAnalytics: Like other marketing platforms, AgencyAnalytics provides businesses with powerful, automated data reports and customizable dashboards. But, it sets itself apart by providing some of the best internet marketing tools for SEO, PPC, and call tracking. Your business can use AgencyAnalytics to save time, create insightful reports, and boost revenue from one platform.
AgencyAnalytics is best for marketing agencies, as the name implies, of any size. It helps you build custom dashboards for clients to measure their digital marketing performance. AgencyAnalytics can automatically send marketing analytics reports to clients to help make managing campaigns simple.
AgencyAnalytics Standout Features and Integrations
Features include custom dashboards, automated reports, SEO tools, agency management, drag-and-drop tools, report and dashboard templates, white label capabilities, custom metrics, and a mobile reporting app.
Integrations include Twilio, Birdeye, CallTrackingMetrics, Salesforce, Mailchimp, Google Analytics, Hubspot CRM, Google Ads, Constant Contact, ActiveCampaign, Semrush, Ahrefs, and Adroll.
Price: AgencyAnalytics costs from $12/month when billed monthly or $10/month when paying annually.
Free Trial: AgencyAnalytics offers a free 14-day trial for new users.
Pros
- Removes data silos.
- Provides easy data access.
- Comprehensive data analytics.
Cons
- Big learning curve.
- Some data importing issues.
Other Options
Here are a few more options that didn’t make the best marketing dashboard software list:
- Microsoft Power BI - Best for understandable visuals
- DashThis - Best automated dashboard templates
- Databox - Best mobile business analytics platform.
- Adverity - Best for data governance and transformation at scale.
- Preset - Best modern, cloud-based data visualization platform.
- Mode - Best for data-driven teams.
- Improvado Marketing Common Data Model (MCDM) - Best for covering all marketing analytic aspects.
- Cyfe - Best real-time marketing campaign visibility.
- Looker -
- Braze - Best in-depth performance reports.
- Geckoboard - Best access to vital business metrics.
- Sisense Fusion Analytics - Best end-to-end business analytics platform.
- TapClicks - Best for digital marketing agencies and media organizations.
- Grafana (free) - Best open-source marketing dashboard platform.
- Metabase - Best for sharing data within an organization.
People Also Ask
What is Marketing Dashboard Software?
What are the Key Features of Marketing Dashboard Software?
What Other Marketing Software Should I Use?
What Can Your Marketing Dashboard Show You?
It isn’t easy to know whether your work creates value if you’re not tracking and monitoring your marketing efforts. As you can now see, a significant number of options are available when searching for a marketing dashboard to implement in your business. All vary when providing specific services, but they all have excellent features to show you. When choosing the right option, remember to consider each key component each has for you.
Luckily, you now have a list of marketing dashboard platforms to try out. Remember, these tools have similar capabilities, so select the right software for your marketing requirements. If you need more tool recommendations or expert advice, sign up for our newsletter. There, you’ll get regular software updates and help from marketing leaders in your inbox.