20 Best Retargeting Software To Re-Engage Customers In 2025
10 Best Retargeting Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Retargeting can feel like a maze, but it doesn't have to be. You're juggling multiple campaigns, and the pressure to convert leads is real. That's where retargeting software comes in, helping you reach those who've shown interest but haven't committed.
In my experience, the right tools can make all the difference in boosting your conversion rates and keeping your audience engaged. I've tested and reviewed various solutions to bring you an unbiased look at the best options available.
You'll find insights into features, usability, and what sets each tool apart. Whether you're a small team or a large enterprise, there's something here for you. Let's dive into the top picks and find the perfect fit for your needs.
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The Best Retargeting Software Summary
This comparison chart summarizes pricing details for my top retargeting software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for reaching younger audiences | Not available | Free To Use | Website | |
| 2 | Best for comprehensive CRM and marketing integration | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 3 | Best for AI-powered retargeting | Free trial is available for some of their plans | From $479 per month | Website | |
| 4 | Best for landing-page retargeting | 14-day free trial | From $199/month (billed annually) | Website | |
| 5 | Best for multi-channel retargeting | 30-day free trial + free plan available | From $13/month | Website | |
| 6 | Best for dynamic retargeting templates | Free demo available | From $36/month | Website | |
| 7 | Best for in-app retargeting | 7-day free trial | From $32.50/month (billed annually) | Website | |
| 8 | Best for personalized video retargeting | Free demo available | From $1/click. | Website | |
| 9 | Best for customized campaigns | Free plan + free demo available | Pricing upon request | Website | |
| 10 | Best for on-site retargeting | Free plan available | From $39/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Retargeting Software
Below are my detailed summaries of the best retargeting software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Snapchat is a multimedia messaging app that enables users to share photos, videos, and messages that disappear after being viewed. Beyond personal use, it offers businesses a platform to reach and engage with a younger audience through various advertising tools.
Why I Picked Snapchat: Snapchat's retargeting capabilities are particularly compelling with its Snap Audience Match (SAM) feature. This allows you to upload your customer data and match it with Snapchat users, creating custom audiences for targeted ad campaigns. By focusing on individuals who have already shown interest in your brand, SAM enhances the efficiency of your marketing efforts, increasing the likelihood of conversions.
Snapchat Features and Integrations
Standout features include the Ad Engagement Audiences feature, which enables you to retarget users who have previously engaged with your ads on the platform. Additionally, Snap Pixel is a piece of code you can install on your website to track user actions and build audiences based on site behavior. This tool provides full-funnel visibility, allowing you to create dynamic audiences for each step of the customer journey.
Integrations include Apple Maps, Bookatable, DoorDash, FourSquare, Games in Snapchat, Google Maps, Goop, Grubhub, Google Sheets, HubSpot, Gmail, and WhatsApp Notifications.
Pros and cons
Pros:
- Easy to market a small business to a large audience
- Offers innovative ad formats like AR lenses
- Effective in reaching a younger demographic
Cons:
- Ads can be intrusive and interrupt the user experience
- Limited reach among older audiences
HubSpot Marketing is a comprehensive CRM and marketing integration tool that offers a wide range of features including CRM system, chatbot, ticketing, Facebook Messenger, customer reviews, knowledge base, task management, workflow management, and more.
Why I Picked HubSpot Marketing: HubSpot Marketing offers a comprehensive CRM platform with tools for marketing, sales, content management, and customer service. It stands out for it ability to provide all the necessary tools and functionalities for a successful marketing strategy, including marketing automation, sales, support, and chat features.
HubSpot Features and Integrations
Standout features include email marketing, which allows users to create, personalize, and optimize emails using a drag-and-drop editor and CRM data, along with A/B testing and analytics, social media management tools, and marketing automation capabilities to automate routine tasks such as email drip campaigns and lead scoring, ensuring timely and personalized communication with leads.
Integrations include Gmail, Google Calendar, Outlook, Zapier, Facebook Ads, LinkedIn Sales Navigator, and Mailchimp.
Pros and cons
Pros:
- Adaptive content creation
- Wide variety of social media tools
- Advanced profiling systems
Cons:
- Email template limitations beyond basic options
- Complex workflow automation
MadgicX is a multi-capability advertising platform that brings together a mix of crucial features: automation, ad strategy, audience creation, and bid testing.
Why I Picked MadgicX: I chose MadgicX, particularly for its AI-powered software machine learning interface that maximizes the effectiveness of your retargeting campaigns.
MadgicX Features and Integrations
Standout features include not only content management, but also customer targeting, social media monitoring, and campaign management. I prefer MadgicX for combining the functionalities of several different tools into one platform.
Integrations include the main platforms: Facebook Meta for Business, Google Analytics, Google Ads, and Shopify, all of which support comparison between your ad platforms, accounts, campaigns, channels, and businesses.
Pros and cons
Pros:
- Metric-driven campaign direction
- 24/7 ad auditing
- AI-automated ad optimization
Cons:
- Not specialized for retargeting
- Limited integrations
Instapage is a retargeting software specializing in landing page optimization, as well as retargeting ads for those landing pages.
Why I Picked Instapage: I found Instapage valuable because it enables you to improve your landing page performance by improving the personalization of your retargeting ads.
Instapage Features and Integrations
Standout features include A/B testing to experiment with the best landing page and retargeting practices. To build campaigns, you can use Admap visualization to see the finished result of the ads on landing pages before publishing. Instapage also allows you to personalize messaging based on your target audience segments, all on a secure, collaborative cloud-based platform.
Integrations include over 120 marketing tools such as Hubspot, Marketo, Zapier apps, email marketing apps (Mailchimp, GetResponse, Mailerlite), CRMs (Salesforce, ActiveCampaign), ecommerce (Shopify, Stripe), and more. It’s important to note that some apps are simply compatible, while others have in-app integrations, and others still connect via Zapier.
Pros and cons
Pros:
- Seamless multichannel ad syncing
- Audience personalization
- Many integrations overall
Cons:
- Limited ecommerce integrations
- Pricier than other options
MailChimp is a tool meant to nurture leads with email campaigns. However, its numerous integrations empower you to meet leads where they are with multi-channel retargeting.
Why I Picked MailChimp: While MailChimp is primarily an email marketing software, it also includes retargeting features across channels. From my time in the retargeting sphere, I’ve found that your email list is one of the best way to reach leads. When visitors click on your ads on any social media site, you can retarget them with an email.
MailChimp Features and Integrations
Standout features include automation tools for quicker ad campaigns to catch visitors instantly. For instance, you can build automated drip campaigns depending on a visitor's action. Did someone add a product to their cart and then leave? Set up automated email reminders for abandoned carts.
Integrations include over 250 tools, including ecommerce platforms (i.e. Shopify), but also financial apps like Quickbooks and Stripe allow you to use invoice data to better inform your marketing campaign. Its connection to social media like LinkendIn and Facebook helps you better nurture leads. MailChimp also connects with any other of your preferred tools via webhooks.
Pros and cons
Pros:
- Automation tools
- Wide range of email campaign templates
- User-friendly
Cons:
- Targeting options are limited
- Few customization options
AdRoll is a multi-functional system that centralizes advertising campaigns for ecommerce businesses. Not only does it cover data-driven multichannel ads, the tool offers multiple dynamic retargeting ad templates.
Why I Picked AdRoll: I find AdRoll to be the most comprehensive offering of retargeting templates. It simplifies the ad generation process, especially for data-driven retargeting campaigns. What I like most is that AdRoll uses those audience insights to create informed retargeting ads.
AdRoll Features and Integrations
Standout features include ready-made templates and machine learning software, which allows for quick, accurate ads. Another feature that was helpful to me personally is AdRoll's Cross-Channel Performance Dashboard, where you can manage ads and optimize all your channels from one place.
Integrations AdRoll offers several native integrations to platforms like Shopify, WooCommerce, Wix, and BigCommerce. Integrating with your e-commerce storefront imports your products into the system to create dynamic ads for those products. You can also distribute retargeting ads across Google, Yahoo!, and other search engines, alongside social media sides like Instagram and Facebook, and over 500 other platforms.
Pros and cons
Pros:
- Comprehensive analytics and KPI measures
- Offers diverse ad formats
- Straightforward setup
Cons:
- The system takes a long time to upload the leads list from CRM
- The user interface can be slightly confusing
Froged is a customer experience optimization software aimed to boost engagement. It focuses on keeping your in-app visitors’ attention on you.
Why I Picked Froged: From my experience, I realized the importance of customer retention, which is Froged’s main goal. It keeps tabs on all visitors to your site. The software gathers these analytics and helps you optimize your site for specific audience segments.
Froged Features and Integrations
Standout features include audience segmentation, conversion tracking, and behavioral targeting, which create a more accurate campaign for audiences across mobile apps. Froged also targets audiences by geographical location, so it can retarget audiences in-app on the go.
Integrations include API integration with Whatsapp, Zapier, Segment, Slack, Jira, Twilio, Google Meet, and Facebook Messenger. Most of these apps allow for quick, synchronous communication, for app-based audience retargeting.
Pros and cons
Pros:
- Chat with live users
- Dynamic tagging
- Neat user interface
Cons:
- Limited integration offerings
- Mobile application is lacking
Criteo is focused on growing ecommerce businesses with automated display ad software. It helps re-engage visitors and shoppers by tracking their movement with AI, especially with targeted video ads.
Why I Picked Criteo: From my experience, the more automated a software is, the better. That’s why I think Criteo is a good choice for making on-demand, personalized video ads.
Criteo Features and Integrations
Standout features include machine-learning optimization, which in my opinion, is one of the best ways to inform video retargeting campaigns. It uses historical data to predict audience engagement for better ad bids. Criteo's relationships with thousands of online publishers help you display video ads on a wide scale.
Integrations that Criteo offers are limited compared to other tools. It does connect with apps like Salesforce and Oracle, to track account activity, but otherwise, its integrations are not the highlight of this software.
Pros and cons
Pros:
- Predictive analytics
- Detailed performance reporting
- Easy user implementation
Cons:
- Limited mobile friendliness
- Too general and lacking customizability
Marketing 360 is a full-circle marketing automation company that provides you with the ability to build websites, accept payments, manage leads and customers, check social media and reviews, and run ad campaigns.
Why I Picked Marketing 360: While most retargeting software’s main aim is automation, Marketing 360 has the additional benefit of a personal ad specialist, which is why I found it valuable. With it, you can get expert help in creating custom advertising retargeting campaigns.
Marketing 360 Features and Integrations
Standout features include its ability to drive super-targeted retargeting ads across multiple channels at once, like Instagram, Youtube, and Facebook. I appreciate Marketing 360’s ability to help you compare results from all your channels in a single place. If you like, you can even get the help of a personal Ad Specialist to do all the brunt work.
Integrations include several apps and tools they have partnered with, from the top ecommence platforms like WooCommerce, Magento, and Shopify, to ad services like Google, Bing, and Facebook. You can also integrate with Yext Listing and Top Rated Local to keep your brand information in one place, and propel your marketing efforts on Marketing 360.
Pros and cons
Pros:
- User-friendly interface
- Segmentation of email list
- Visually appealing ads
Cons:
- Steep learning curve
- Lack of transparency with pricing
OptiMonk is a tool for optimizing your website for conversion with personalized display ads.
Why I Picked OptiMonk: Because of its approach to onsite retargeting popup ads, OptiMonk helps you focus on your site visitors. I especially enjoy that it provides a variety of themes and prebuilt templates for quick ad creation.
OptiMonk Features and Integrations
Standout features include ad themes for quick customization alongside readymade messages. While OptiMonk doesn't offer a full scope of design options, it does have a drag-and-drop editor that has saved me so much time in the past.
Integrations include email marketing software (i.e., MailChimp, Klaviyo) to improve lead segmentation and CMS and ecommerce platforms so you can sync lead data and personalized product recommendations. You can also connect to any app via webhooks for real-time updates.
Pros and cons
Pros:
- Good value for the price
- Segmentation of email list
- Visually appealing ads
Cons:
- Offering is too basic to apply for any context
- Lacks flexible customization
Other Retargeting Software Options
Here are some additional retargeting software options that didn’t make it onto my shortlist, but are still worth checking out:
- ReTargeter
For contextual retargeting
- PixelMe
For Amazon retargeting
- Justuno
For lookalike-audience retargeting
- Retargeting
For Google Ads retargeting
- Outbrain
For recommendation-based retargeting
- Scalify
For ready-to-use retargeting audience templates
- Genius Monkey
For programmatic ad retargeting
- Foundry
For intent-driven ad retargeting
- SharpSpring Ads
For cross-device retargeting
- Bant.io
For B2B retargeting
Retargeting Software Selection Criteria
When selecting the best retargeting software to include in this list, I considered common buyer needs and pain points like targeting accuracy and budget constraints. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Retargeting website visitors
- Custom audience segmentation
- Cross-platform campaign management
- Ad performance tracking
- Dynamic ad creation
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven audience insights
- Multilingual support
- Real-time bidding
- Integration with CRM systems
- Advanced fraud detection
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Customizable dashboards
- Easy navigation
- Drag-and-drop functionality
- Mobile accessibility
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Response time
- Access to a knowledge base
- Personalized support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Free trial availability
- Discount options for annual plans
- Cost versus feature set
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- User satisfaction ratings
- Feedback on ease of use
- Comments on feature effectiveness
- Experiences with customer support
- Reported ROI and value perception
How to Choose Retargeting Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your business? Consider if it supports increasing data volumes and user numbers without a hitch. |
| Integrations | Does it work with your existing tools like CRM or email platforms? Look for seamless data flow and reduced manual entry. |
| Customizability | Can you tailor it to your unique workflows? Check if it allows custom dashboards and reporting. |
| Ease of use | Is the interface intuitive for you and your team? Test drive the tool to ensure it doesn’t require extensive training. |
| Implementation and onboarding | How quickly can you get it up and running? Look for tools with straightforward setup and training resources like videos or webinars. |
| Cost | Does it fit your budget? Compare pricing plans and watch for hidden fees or long-term contracts. |
| Security safeguards | How does it protect your data? Ensure it has encryption, regular audits, and complies with data protection regulations. |
| Support availability | Is help available when you need it? Consider the support hours, channels (like chat or phone), and response times. |
What Is Retargeting Software?
Retargeting software is a tool that helps businesses re-engage potential customers who have previously interacted with their brand online. Marketing professionals and digital advertisers typically use these tools to boost conversion rates and improve return on investment.
Audience segmentation, cross-platform campaign management, and dynamic ad creation help with targeting accuracy and budget management. Overall, these tools are valuable for increasing customer engagement and maximizing marketing efforts.
Features
When selecting retargeting software, keep an eye out for the following key features:
- Audience segmentation: Allows you to categorize users based on behavior or demographics, making targeting more precise.
- Cross-platform campaign management: Enables you to manage ads across multiple channels from a single interface.
- Dynamic ad creation: Automatically generates personalized ads based on user behavior, enhancing engagement.
- AI-driven audience insights: Provides valuable data and predictions on user behavior to optimize targeting.
- Integration capabilities: Connects seamlessly with your existing tools like CRM systems for streamlined data flow.
- Real-time bidding: Helps you participate in ad auctions to get the best placement at competitive prices.
- Customizable dashboards: Offers a tailored view of key metrics, allowing you to focus on what's important.
- Security safeguards: Ensures your data is protected with encryption and compliance with regulations.
- Training resources: Includes videos, webinars, and guides to help your team get up to speed quickly.
- 24/7 customer support: Provides round-the-clock assistance to resolve any issues promptly.
Benefits
Implementing retargeting software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased conversion rates: By targeting users who have shown interest, you can turn more visitors into customers.
- Improved audience engagement: Personalized ads based on user behavior keep your audience interested and connected to your brand.
- Better budget management: Real-time bidding and precise targeting help you make the most of your ad spend.
- Enhanced data insights: AI-driven analytics provide valuable information to refine your marketing strategies.
- Streamlined workflows: Integration with existing tools like CRM systems reduces manual work and boosts efficiency.
- Scalable solutions: As your business grows, retargeting software can adapt to handle more data and users.
- Greater ROI: With targeted campaigns and efficient use of resources, you can see a higher return on your marketing investments.
Costs & Pricing
Selecting retargeting software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in retargeting software solutions:
Plan Comparison Table for Retargeting Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic audience targeting, limited ad creation, and access to essential analytics. |
| Personal Plan | $10-$30/user/month | Standard audience segmentation, cross-platform management, and basic reporting tools. |
| Business Plan | $50-$100/user/month | Advanced targeting options, dynamic ad creation, integration capabilities, and enhanced analytics. |
| Enterprise Plan | $150+/user/month | Customizable solutions, AI-driven insights, real-time bidding, and dedicated support services. |
Retargeting Software FAQs
Here are some answers to common questions about retargeting software:
Can retargeting software integrate with my existing marketing tools?
Yes, most retargeting software can integrate with tools like CRM systems and email platforms. This integration allows seamless data flow and enhances your marketing strategies. Before purchasing, check the software’s compatibility with your existing tools to ensure a smooth setup.
How do I know if retargeting software fits my marketing stack?
Check if it integrates with your CRM, email tools, and ad accounts. Look for native connectors and how often data syncs. Poor integration limits how well your campaigns perform.
How can retargeting software prevent ad fatigue?
Choose software with frequency caps and creative rotation. This keeps ads fresh and avoids annoying users.
What mistakes should we avoid with retargeting software?
Avoid pixel setup errors, re-targeting converted users, and ignoring attribution. Ask vendors how they track conversions.
What’s Next:
If you're in the process of researching retargeting software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.