20 Best Performance Marketing Platforms In 2025
10 Best Performance Marketing Platform Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
As a marketing manager, you face the constant challenge of driving results with limited resources. You're juggling campaigns, budgets, and data, all while trying to prove ROI. Performance marketing platforms can help you tackle these issues by offering data-driven insights and automating tasks, freeing up your time for strategy.
In my experience testing these tools, I've found that the right platform can transform how your team operates. You'll gain clarity on campaign performance and make better decisions with real-time data.
In this article, I'll share my top picks for performance marketing platforms. I'll provide unbiased reviews to help you choose the one that fits your needs. Let's dive into solutions that can make your marketing efforts more effective.
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The Best Performance Marketing Platform Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for AI-driven reporting insights | 15-day free trial | From $42/month (billed annually) | Website | |
| 2 | Best for social media performance analytics | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 3 | Best for email and SMS marketing | Free plan available | From $45/month | Website | |
| 4 | Best for multi-source data analysis | Free demo available | Pricing upon request | Website | |
| 5 | Best for tracking customer lifecycles | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 6 | Best for website performance monitoring | Free plan available | Free for small and medium-sized businesses | Website | |
| 7 | Best for account-based marketing teams | Free demo available | Pricing upon request | Website | |
| 8 | Best for marketing data collection | Custom free trial upon request | From $479/month when billed monthly or $399/month when paying annually | Website | |
| 9 | Best for attribution intelligence | 14-day free trial | From $50/month | Website | |
| 10 | Best for centralizing performance marketing data | 30-day free trial | Pricing upon request | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Overviews Of The Best Performance Marketing Platform
Below, you’ll find my evaluation of the best performance marketing platforms to help you learn more about each option, including its standout features, pros and cons, pricing, and a screenshot of the tool.
DashThis is a marketing reporting platform that helps you create automated dashboards for analyzing campaign performance across multiple channels. It centralizes data from dozens of integrations, giving you a clear picture of how your performance marketing efforts are tracking.
Why I Picked DashThis: I like that DashThis reduces the time it takes to turn raw marketing data into actionable insights. Its AI-driven insights feature (currently in beta) helps you quickly identify what’s working and where you may need to adjust. You can also automate recurring reports with pre-built templates, which saves you from manually pulling numbers each week. Another advantage is the ability to customize dashboards with widgets and layouts, so you can zero in on the KPIs that matter most to your campaigns.
DashThis Standout Features and Integrations
Standout features include white-label branding for agencies, CSV import for adding your own data, and automated email sharing so stakeholders always have the latest reports. The platform also supports unlimited users and data sources at no extra cost, making it practical for growing teams.
Integrations include Google Analytics 4, Google Ads, Facebook Insights, LinkedIn Ads, HubSpot, Mailchimp, Bing Ads, YouTube, Instagram Insights, SEMrush, TikTok Ads, and Google Search Console.
Pros and cons
Pros:
- Supports unlimited data sources and users
- Offers white-label branding for client-facing reports
- Automates recurring reports with pre-built templates
Cons:
- Basic visualization options compared to some competitors
- Limited depth in advanced analytics features
New Product Updates from DashThis
DashThis's AI Insights Beta Now Open to Everyone
DashThis introduces AI Insights Beta for actionable data narratives, giving marketers instant summaries, opportunities, wins, and issues directly from their dashboards. This update empowers users to make faster, data-driven decisions by turning raw metrics into clear, strategic insights. For more information, visit DashThis's official site.
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Brand24 is a performance marketing platform that equips businesses with real-time monitoring and analytics tools to track and optimize their online marketing campaigns and brand mentions across the web.
Why I picked Brand24: Brand24 serves as an effective performance marketing platform by offering businesses the ability to closely monitor and analyze the performance of their marketing campaigns in real-time across various online channels. By tracking brand mentions, keywords, and hashtags related to specific campaigns, Brand24 provides valuable insights into audience engagement, reach, and sentiment.
Brand24 Standout Features and Integrations
Features include highly customizable dashboards, which enable marketers to tailor their monitoring and analytics views to focus on key performance indicators (KPIs) that matter most to their campaigns. Whether it's tracking engagement rates, sentiment analysis, or influencer activity, these personalized dashboards provide at-a-glance insights that help marketers optimize their campaigns more effectively.
Integrations include Slack and SEMrush.
Pros and cons
Pros:
- Strong competitor analysis
- Affordable pricing makes for businesses of all sizes
- Real-time alerts let you respond to mentions quickly
Cons:
- Only supports a limited number of languages
- Could use more integrations
New Product Updates from Brand24
Brand24's New Mention Limit Progress Bar
Brand24 introduces a progress bar to track mention usage easily, helping users manage limits effectively. This update ensures better visibility into quotas and helps teams plan their monitoring activities more confidently. For more information, visit Brand24's official site.
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Klaviyo is a marketing platform that helps businesses create personalized customer experiences across various channels such as email, SMS, and mobile push.
Why I picked Klaviyo: Klaviyo offers robust reporting and analytics features that provide deep insights into campaign effectiveness. The platform’s detailed metrics on email and SMS performance, such as open rates, click-through rates, and conversion rates, allow businesses to track and optimize their marketing efforts in real-time. By leveraging these insights, businesses can refine their strategies to maximize engagement and ROI, ensuring that their marketing efforts are both efficient and impactful.
Klaviyo Standout Features and Integrations
Standout features include automated flows for email, SMS, and push notifications, one-time campaign announcements, templates for quick creation, web forms for data collection, and data analysis and segmentation. It also offers A/B testing and AI predictive insights.
Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.
Pros and cons
Pros:
- Over 300 integrations available
- Predictive campaign insights
- Tailored automated flows for campaigns
Cons:
- Can't embed videos in emails
- Can get pricey with more active profiles
Adverity is a data platform designed for marketing teams to centralize and manage their data. It helps you collect, prepare, and analyze data from various sources, making it easier to understand your marketing performance.
Why I picked Adverity: I picked Adverity because it gives performance marketers detailed, granular data across all channels, which is key to tracking campaign ROI and adjusting strategies quickly. Its data preparation tools help clean and organize that data so you're always working with accurate numbers. This matters when you're trying to measure and improve performance in real time. Instead of juggling spreadsheets, your team can focus on optimizing campaigns based on reliable insights.
Adverity Standout Features and Integrations
Standout features include AI integration that empowers your team to become data-driven. This means you can leverage artificial intelligence to gain deeper insights into your marketing data by simply asking a question. Additionally, Adverity offers the ability to send your data anywhere you need it, making it easier to share insights across your organization.
Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.
Pros and cons
Pros:
- Can harmonize data from various sources
- Ability to create personalized dashboards
- Scalable for businesses of various sizes
Cons:
- Certain configurations may require technical knowledge
- The initial setup can be time-consuming
New Product Updates from Adverity
Adverity Launches New Overview Page for Data Setup
Adverity introduces a new overview page that provides a clear, organized summary of a workspace’s data setup. This update improves visibility into configurations and helps teams manage their data flows more efficiently. For more information, visit Adverity's official site.
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Hubspot Marketing Hub helps organizations track their customer lifecycles, allowing them to use this information to attract more leads from the same audience and convert them.
Why I picked Hubspot Marketing: The platform is designed to be an all-in-one solution to meet the needs of all marketing teams. For performance marketing teams, you can use Hubspot Marketing Hub to identify how every interaction contributes to revenue. You can track all of your website visitors’ actions across the entire customer lifecycle to understand behaviors and trigger automated workflows and processes.
Hubspot Marketing Hub Standout Features and Integrations
Standout features include detailed marketing reports that provide all of the data you need to make more intelligent, data-driven decisions across all marketing assets. Hubspot Marketing Hub also allows users to create custom, flexible dashboards, allowing everyone to see the metrics that matter most.
Integrations include Slack, Microsoft Dynamics, Shopify, Salesforce, Google Analytics, Mailchimp, WordPress, Eventbrite, SurveyMonkey, Zendesk, and hundreds more. You can also use the platform’s API or a paid Zapier account if you need to create custom integrations.
Pros and cons
Pros:
- Integrated sales, marketing, and CRM modules
- Easy-to-use platform
- Monitors activities across the customer lifecycle
Cons:
- Can get pricey when upgrading to advanced features
- Mobile app has limited features
Google Analytics is a comprehensive website performance monitoring solution that tracks a website’s data to provide marketers with visitors’ behavior.
Why I picked Google Analytics: The platform is one of the most well-known and widely used performance marketing platforms that helps your marketing team monitor website performance. Google Analytics uses a tracking system you can use to log pre-defined marketing goals, such as website purchases. When using Google Analytics, you and your marketing team will get a clear, in-depth overview of metrics, such as conversions, sales, and leads, to determine which of your site’s pages are converting and why, identify audience behavior, and more.
Google Analytics Standout Features and Integrations
Standout features include multichannel insights that use customer data from your different marketing channels to show and predict various insights. You can also use Google Analytics to find where your traffic is coming from, such as websites, search engines, and social media pages.
Integrations include connections with over 1,700 applications and tools, such as GetResponse, Google Ad Manager, Hevo, HoneyBook, Mailchimp, Odoo, Outgrow, Semrush, Zendesk, Zoho CRM, and other software options. You can use the platform’s API or a paid Zapier account to create custom integrations with your marketing systems.
Pros and cons
Pros:
- Great customer support
- Quickly tracks website performance
- Easy to implement in existing projects
Cons:
- Real-time reporting is limited
- Set up requires expert knowledge
6sense helps B2B marketing teams get performance intelligence across their account-based campaigns to help enhance their strategies.
Why I picked 6sense: The platform is a comprehensive B2B account-based performance marketing platform that helps marketing teams identify demand that might be hidden in their current data. With 6sense, you can uncover buyer signals across your account-based marketing campaigns and increase growth by engaging with key buyers. 6sense accomplishes this through its purpose-built artificial intelligence to help your team understand the accounts worth pursuing and which decision-makers to target.
6sense Standout Features and Integrations
Standout features include an intent data network that tracks an extensive number of buyer signals, such as site visits, content consumption, keyword research, and more. 6sense also offers pipeline intelligence tools to help you understand how to develop high-quality marketing pipelines by using real-time data.
Integrations include connections with the technology many performance marketing teams use to monitor their campaigns, such as Bombora, Bound, Clari, Eloqua, Hubspot CRM, LeanData, Marketo, Outreach, PathFactory, Salesforce, and other software options. You can use 6sense API if you need to make any custom integrations with your systems.
Pros and cons
Pros:
- Excellent customer support
- 6sense Academy is available
- Helpful reporting tools
Cons:
- Could use more customization options.
- Some technical issues can slow execution
Funnel.io helps marketing teams automatically collect marketing and advertising data across multiple platforms.
Why I picked Funnel.io: I added Funnel.io to this article because the solution can help your organization own its marketing performance. Funnel.io does this by helping your team collect marketing data from multiple sources to answer specific questions. If you repeatedly find yourself asking, “How much did we spend last month?” Funnel.io will help you solve this challenge by collecting your data in a centralized area for analysis and reporting.
Funnel.io Standout Features and Integrations
Standout features include providing users with the ability to access historical data whenever necessary from anywhere to properly evaluate their marketing performance. Funnel.io also simplifies sharing data with your data warehouse or reporting tool so your teams can calculate the metrics they need.
Integrations include native connections with more than 500 marketing solutions through the platform’s data connectors, such as Adobe Analytics, Google Analytics, Hubspot, Klaviyo, Mailchimp, Pepperjam, Pipedrive, Salesforce, Semrush, Shopify, and other software options. You can also create custom integrations through the platform’s API.
Pros and cons
Pros:
- Excellent customer support
- Numerous data connectors
- Exports data based on specific criteria
Cons:
- Setting everything up is time-consuming
- Steep learning curve
Anytrack helps marketing teams automatically track conversion data and attribute the information to various sources, allowing users to collect granular customer details and create more intelligent campaigns.
Why I picked Anytrack: With Anytrack, your marketing teams can track and perfect your organization’s digital advertising campaigns. The platform gives your team helpful insights into your marketing initiative’s performance and empowers your team to make data-driven decisions to maximize ROI. Anytrack can attribute your conversion data to ad information sources such as Facebook Pixels, Google Analytics accounts, and more, enabling you to optimize content, websites, funnels, and ads.
Anytrack Standout Features and Integrations
Standout features include audience-building tools to help your team create custom audiences from the information the platform collects from an ad campaign. Anytrack also offers auto-tracking tools to help you record every marketing action that occurs and analyze it without any manual intervention.
Integrations include connections with ad networks and business tools to quickly pass information to your teams, such as ClickFunnels, Facebook, Google Ads, Google Analytics, Outbrain, Pepperjam, Taboola, Typeform, Unbounce, and other software options. You can also create custom integrations with Anytrack’s API or a paid Zapier account.
Pros and cons
Pros:
- Automates data processes
- User-friendly interface
- Accurate attribution intelligence
Cons:
- Highly dependent on third-party applications
- Advanced customization is complex
Salesforce Marketing Cloud helps marketing teams create a single source of intelligence truth by centralizing performance marketing data.
Why I picked Salesforce Marketing Cloud: The platform helps medium to large-sized organizations centralize their performance marketing intelligence across their preferred channels. Salesforce Marketing Cloud offers an extensive API library, allowing you to connect your data from the most popular platforms to help your team have all the information they need on one screen. With Salesforce Marketing Cloud, you get the flexibility to connect any data source you’re using instantly and use artificial intelligence to identify your dataset within the platform, empowering your team to map all fields and measurements in a consistent, organized fashion so you can focus on the information.
Salesforce Marketing Cloud Standout Features and Integrations
Standout features include a data dashboard that helps you visualize your insights and turn the information into visual explanations so everyone on your team can take action. The platform also uses an automated regression modeling tool along with statistical analysis methods to help you turn a significant number of time of analysis into a few quick minutes.
Integrations include connections with popular business and marketing platforms to help your team collect the data they need, such as Attentive, Brevo, CallRail, censhare, Formstack, Google Analytics 360, Hubspot Marketing Hub, Leadsbridge, Pipeliner CRM, Workfront, and other software options. You can also use the platform’s API or a paid Zapier account if your business needs custom integrations.
Pros and cons
Pros:
- All-in-one marketing tool
- Enables many customization options
- Handle multiple campaigns simultaneously
Cons:
- Steep learning curve
- Not suitable for small businesses
Other Performance Marketing Platform
It wouldn’t be right to leave you with the options above when many more performance marketing platforms are available. So, I added an extra list of solutions that are worth some additional consideration during your search.
- Twilio Segment
For audience targeting
- Klue
For competitive insights
- Brew
For content planning
- Skai
For artificial intelligence
- Fluency
For ad planning & optimization
- Adobe Analytics
For actionable insights
- impact.com
For partnership performance marketing
- Supermetrics
For integrating 150+ data sources
- Tableau
For data exploration.
- Semrush
For campaign measurement.
Performance Marketing Platform Selection Criteria
When selecting the best performance marketing platform to include in this list, I considered common buyer needs and pain points like data integration challenges and budget constraints. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage ad campaigns
- Track performance metrics
- Optimize ad spend
- Integrate with analytics tools
- Automate reporting
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Multi-channel tracking
- Advanced segmentation
- Customizable dashboards
- Predictive analytics
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive navigation
- User-friendly interface
- Customization options
- Speed and performance
- Mobile accessibility
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Live webinars
- Responsive chat support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multi-channel support
- Response time
- Knowledgeable staff
- Availability of FAQs
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible plans
- Cost-effectiveness
- Transparent pricing
- Return on investment
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Common praises
- Frequent complaints
- User feedback on features
- Recommendations from users
How to Choose a Performance Marketing Platform
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the tool grow with your business? Consider future campaign sizes and data volumes. Look for options that can handle increased demand without a hitch. |
| Integrations | Does it connect with your existing tools? Ensure compatibility with your CRM, analytics platforms, and ad networks to avoid manual data transfers. |
| Customizability | Can you tailor it to your needs? Check if the platform allows for custom reports and dashboards to suit your team's specific workflows. |
| Ease of use | Is it user-friendly for your team? Evaluate the learning curve and whether your team can easily navigate and utilize the platform without extensive training. |
| Implementation and onboarding | How smooth is the setup process? Consider the time and resources needed for onboarding, including training materials and support availability. |
| Cost | Does it fit your budget? Compare pricing structures and watch for hidden fees. Consider the total cost of ownership, including training and support. |
| Security safeguards | Are your data and privacy protected? Review the platform's compliance with industry standards and data protection regulations to safeguard sensitive information. |
| Support availability | Is help accessible when needed? Check if support services are available in your time zone and through multiple channels like chat, email, and phone. |
What Is a Performance Marketing Platform?
A performance marketing platform is a tool that helps businesses manage and optimize their marketing campaigns based on real-time data and performance metrics. Marketing managers, digital advertisers, and analysts typically use these tools to improve campaign efficiency and measure ROI. Features like ad tracking, data integration, and reporting help with managing campaigns, understanding audience behavior, and making data-driven decisions. Overall, these platforms provide valuable insights that drive better marketing outcomes.
Features
When selecting a performance marketing platform, keep an eye out for the following key features:
- Ad tracking: Monitors ad performance in real-time to optimize campaigns and improve ROI.
- Data integration: Connects seamlessly with existing tools like CRMs and analytics platforms to centralize data.
- Reporting tools: Provides customizable reports and dashboards for clear insights into marketing performance.
- AI-driven insights: Uses machine learning to offer predictive analytics and improve decision-making.
- Cross-channel management: Allows management of campaigns across multiple platforms from one place.
- Customizable dashboards: Lets users tailor views and reports to fit specific team needs and workflows.
- User behavior analytics: Analyzes audience interactions to refine targeting and improve engagement.
- Automated reporting: Reduces manual work by generating regular reports on campaign performance.
- Predictive analytics: Forecasts future trends and outcomes to guide strategy adjustments.
- Security safeguards: Ensures data protection and compliance with industry standards for user privacy.
Benefits
Implementing a performance marketing platform provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved ROI: By optimizing ad spend and targeting, these platforms help maximize return on investment.
- Data-driven decisions: Real-time analytics and reporting tools enable more informed marketing strategies.
- Time savings: Automated reporting and campaign management reduce manual tasks, freeing up valuable time.
- Enhanced targeting: User behavior analytics refine audience targeting, leading to better engagement.
- Scalability: The ability to handle increased data and campaign sizes supports business growth.
- Cross-platform management: Managing multiple campaigns from one place simplifies operations and boosts efficiency.
- Increased transparency: Customizable dashboards provide clear insights into performance metrics for all stakeholders.
Costs & Pricing
Selecting a performance marketing platform requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in performance marketing platform solutions:
Plan Comparison Table for Performance Marketing Platform
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic ad tracking, limited reporting, and integration with a few tools. |
| Personal Plan | $15-$50/user/month | Ad tracking, data integration, customizable dashboards, and basic support. |
| Business Plan | $50-$150/user/month | Advanced reporting, cross-channel management, AI-driven insights, and priority support. |
| Enterprise Plan | $150+/user/month | Full customization, predictive analytics, dedicated account management, and comprehensive security safeguards. |
People Also Ask
When looking for performance marketing platforms, many people ask similar questions regarding these tools. So, to make this article more robust, I answered the most frequently asked questions about performance marketing software.
How do performance marketing platforms handle data privacy?
Yes, most performance marketing platforms prioritize data privacy by adhering to industry standards and regulations like GDPR. When choosing a platform, ensure it offers robust data protection measures. Look for features like data encryption, user consent management, and compliance certifications. This helps protect your business and customer information from breaches.
Can performance marketing platforms integrate with CRM systems?
Yes, many performance marketing platforms integrate seamlessly with CRM systems. This integration allows for a two-way flow of data, enhancing customer insights and campaign effectiveness. Check if the platform supports your specific CRM, and consider how integration can streamline your workflows and improve data accuracy.
Is training required to use performance marketing platforms?
Yes, some training is often necessary to fully leverage a performance marketing platform’s capabilities. While many platforms offer user-friendly interfaces, understanding advanced features may require tutorials or webinars. Look for platforms with comprehensive training resources, including videos and guides, to help your team get up to speed quickly.
What’s Next:
If you're in the process of researching performance marketing platform, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.