10 Best Marketing Intelligence Software In 2023

Salesforce CRM is an enterprise-level marketing intelligence software that helps companies manage customer relationships at all stages of the sales and customer journey. It makes it easy for businesses to use data to make more informed decisions about their marketing strategies.

Why I Picked Salesforce CRM: Salesforce CRM provides customer segmentation, contact management, lead tracking, sales automation, analytics, and reporting features. Marketers can track and analyze customer data to gain insights into buying habits and preferences. Its dashboards enable users to quickly create and visualize their sales data in real-time, empowering them to gain insights into customer trends, buying habits, and opportunities for improvement. The drag-and-drop interface allows easy dashboard customization with metrics and KPIs relevant to their business needs.

Salesforce CRM offers predictive analytics capabilities that help businesses forecast future trends and behaviors. For example, users can track which products are performing well in different markets, identify trends in buying behavior across different demographics or regions, and gain a more accurate understanding of what drives conversions in each segment. All this data helps marketers craft targeted messages that are more likely to result in successful sales outcomes.

Salesforce CRM Standout Features & Integrations

Key features include the ability to automate routine tasks related to mobile marketing, such as sending follow-up emails or creating personalized notifications depending on customer behavior or preferences. This helps eliminate manual labor in executing campaigns while allowing users to drive engagement. Salesforce CRM also has unmatched client relationship building systems, which makes it great for funneling marketing efforts right into your sales team's contact list for personalized attention.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Mailchimp, Constant Contact, Google Workspace, Slack, Quickbooks, MailChimp, LinkedIn, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox. You can also access numerous additional integrations through the Salesforce AppExchange as well.

Similarweb is a cloud-based web traffic analysis platform that tracks the online activity of customers, prospects, and competitors. Core features include custom dashboards, marketing performance metrics, data export, and marketing analytics.

Why I Picked Similarweb: Similarweb excels in competitor intelligence and marketing intelligence by providing robust insights into competitors' online presence and performance. It offers a comprehensive suite of tools that enable users to analyze competitors' website traffic, audience demographics, keyword strategies, referral sources, and digital marketing campaigns. Similarweb's advanced algorithms and vast data sources allow for accurate benchmarking and comparison against competitors, providing valuable insights into market trends, customer behavior, and competitive positioning.

Similarweb Standout Features & Integrations

Key features include its Traffic Share feature provides an estimate of the percentage of traffic that each website receives within a specific industry or market. This data is derived from a vast array of sources, including web panels, ISPs, and mobile apps, making it a valuable tool for benchmarking against competitors and understanding market share dynamics. Similarweb also offers a comprehensive set of digital marketing insights, including detailed information on competitors' advertising strategies, display ads, and search engine marketing activities.

Integrations include Salesforce and Hubspot.

Adverity is a business intelligence solution that helps you connect and manage all your data sources from a single platform. Key features include standardized spreadsheet and database integration, a data quality monitoring system, and a calculation and transformation engine.

The software can be deployed in the cloud or on-premise. The software collects data via email or directly from databases, REST, FTP, web services, feeds, or internal applications. The data provisioning capabilities allow you to ship data to multiple destinations, including Google Data Studio, PowerBI, and Tableau.

You can also use predictive insights to optimize the performance of future campaigns. This tool integrates with popular marketing platforms such as Facebook, Oracle, Google Drive, and YouTube.

Adverity costs from $1500/user/month. A free plan with limited features is also available.

6sense is a customer engagement platform that offers insights to B2B organizations. The data analytics software offers AI-driven capabilities, including a propriety intent network, predictive analytics, contact and account scoring, omnichannel integration, and value metrics.

Why I Picked 6sense: 6sense excels in marketing intelligence, particularly in the realm of B2B marketing, by providing a powerful platform that leverages AI and predictive analytics to deliver actionable insights and drive effective marketing strategies. With 6sense, businesses gain a deep understanding of their target accounts and buyers' intent signals, enabling them to identify and prioritize high-quality leads, personalize messaging, and align marketing and sales efforts. The platform's ability to track anonymous buyer behavior across multiple channels and touchpoints empowers B2B marketers to deliver the right message at the right time, driving engagement and conversions.

6sense Standout Features & Integrations

Key features include its patented Intent Data Engine enables businesses to capture and analyze anonymous buyer intent signals, allowing marketers to understand the real-time interests and needs of potential customers. Secondly, 6sense offers an advanced Predictive Analytics capability that uses AI and machine learning algorithms to predict the buying likelihood and timing of potential customers.

Integrations include Salesforce Sales Cloud, Hubspot, Marketo, and Google Analytics.

AppMagic gives mobile app developers insights into the potential for their products. Over 100,000 titles are tagged by genre, setting, and art style, so you can analyze any market segment in seconds. Based on mobile app stores’ recommendation systems, the Similarity Graph pins down all copycats or similar titles in seconds. You can learn how other publishers budget their ads and which countries and ad networks they target.

Why I Picked AppMagic: AppMagic excels in marketing intelligence, particularly in the realm of mobile app marketing, by providing a comprehensive platform for analyzing and optimizing app performance. With AppMagic, users can access detailed insights into key metrics such as downloads, revenue, user ratings, and user engagement for their own mobile apps as well as those of competitors. The platform offers robust features like app store optimization (ASO) analysis, keyword tracking, and user sentiment analysis, enabling businesses to optimize their app visibility, target relevant keywords, and understand user sentiment.

AppMagic Standout features & Integrations

Key features include their competitor intelligence tools, which provides in-depth insights into the performance and strategies of competitors' mobile apps. Users can analyze competitor app metrics, user reviews, rankings, and feature updates. Secondly, AppMagic offers Advanced ASO (App Store Optimization) capabilities, enabling users to optimize their app's visibility and discoverability in app stores.

Integrations are not listed on their site.

Adthena uses machine learning to help you dominate your competitive landscape. It gives you strategic insights into how your search campaigns are performing, so you can identify market gaps and seize new opportunities. The brand protection features help you safeguard your most valuable asset by monitoring brand infringements.

Why I Picked Adthena: Adthena excels in marketing intelligence, particularly in the realm of pay-per-click (PPC) campaign spend, by providing robust capabilities to analyze and optimize advertising expenditure. With Adthena, businesses can gain deep insights into their competitors' PPC strategies, including keyword usage, ad copy variations, and bidding strategies. This allows users to benchmark their PPC campaign performance, identify areas for improvement, and optimize their spending to achieve better ROI. Adthena's advanced AI-driven algorithms analyze vast amounts of data, enabling businesses to make data-driven decisions to allocate their PPC budget effectively.

Adthena Standout Features & Integrations

Key features include its AI-driven Whole Market View feature provides comprehensive visibility into competitors' PPC campaigns, including their entire keyword portfolio and ad copy variations. Secondly, Adthena's Click Share metric provides valuable insights into the share of available clicks that competitors are capturing in the market.

Integrations include Outreach, Mutiny, Drift, Salesloft, Hubspot, Marketo, Microsoft Dynamics 365, Salesofrce, Trendemo, and dozens more with a focus on CRM, BI, and content marketing.

Stackline is an ecommerce intelligence tool that gathers data from over 300 billion consumer searches. By analyzing and taking action on this data, you can sell more products in online marketplaces, through social media, and direct to consumers. The software helps you create, execute and analyze campaigns on platforms such as Amazon and Walmart.

Why I Picked Stackline: Stackline excels in marketing intelligence, particularly in the realm of retail and shopper data, by providing a comprehensive platform for analyzing and understanding consumer behavior and retail performance. With Stackline, users can access a wide range of retail data, including sales trends, pricing dynamics, market share, and product performance. The platform offers powerful analytics and visualization tools that enable businesses to identify market opportunities, optimize pricing strategies, track competitive performance, and make data-driven decisions to drive growth. 

Stackline Standout Features & Integrations

Key features include its Retail Intelligence feature provides access to a vast array of retail data, including sales performance, market share, pricing dynamics, and product trends. Secondly, Stackline offers a proprietary metric called Velocity, which measures a product's performance relative to its competitors within specific retail categories. This unique metric allows businesses to understand the relative popularity and momentum of their products, helping them prioritize marketing efforts and optimize their product portfolio.

Integrations include Amazon, BestBuy, Costco Wholesale, and Facebook.

Klue is a competitive enablement platform that delivers actionable insights and content. The software makes it easy to collect, curate, and deliver intel by email, web, mobile, or CRMs like Salesforce. Klue collects data from millions of sources, using artificial intelligence to surface the most relevant competitive intelligence.

Why I Picked Klue: Klue excels as a marketing intelligence platform, particularly due to its extensive range of data visualizations and collaboration tools. The platform offers a diverse set of data visualization options, allowing businesses to effectively analyze and interpret complex marketing data. Klue's visualizations enable users to gain valuable insights quickly and make informed decisions based on clear, concise representations of data. Additionally, Klue provides robust collaboration tools that facilitate seamless communication and knowledge sharing among team members, promoting collaboration and alignment across departments. 

Klue Standout Features & Integrations

Key features include that you can share real-time data with your sales team through battle cards or newsletters. To fully understand ROI, you can measure revenue impact, battle card consumption, and competitive win rates. It’s also simple to update sales battle cards dynamically, publishing once and delivering everywhere simultaneously. The software also tracks competitors through website monitoring, keyword insights, content tracking, and news monitoring.

Integrations include Salesforce, Gong, and Slack.

NetBase Quid is a competitive intelligence tool focused on brand health monitoring, social media monitoring, and campaign performance measurement. The software monitors social media posts to capture what people are saying about individual brands.

Why I Picked NetBase Quid: Using natural language processing, NetBase Quid reveals customer sentiments such as attitude, willingness to purchase, and needs. The dashboard displays data in the form of graphs, charts, and heatmaps. You can also customize reports and deliver them to assigned email accounts. Another feature, Live Pulse, helps users spot emerging trends and find the most shared images. It’s also easy to find the most engaging posts and trending influencers.

NetBase Quid Standout Features & Integrations

Key features include its advanced natural language processing (NLP) capabilities enable deep analysis of unstructured data, such as social media posts, customer reviews, and online discussions. This allows businesses to extract valuable insights from vast amounts of text data, uncovering sentiments, trends, and consumer opinions with high accuracy. Plus, NetBase Quid offers powerful image analysis capabilities, utilizing computer vision algorithms to analyze and interpret visual content shared on social media platforms. This unique feature enables businesses to gain insights from images.

Integrations are possible through Zapier, but this is a separate program that may incur additional costs. They offer one native integration with Hootsuite and API access for data flow connectors.

Crayon is a competitive intelligence platform any marketer can use to get a winning edge. Using this tool, you can track your rivals with over 100 data types across millions of sources. From news mentions and social media discussions to employee reviews and SEC filings, Crayon automatically captures and categorizes insights.

Why I Picked Crayon: Crayon.com excels in competitor intelligence for marketing by providing a comprehensive platform that enables businesses to monitor and analyze their competitors' online presence and activities. With Crayon.com, users gain access to a wide range of competitor data, including website changes, pricing updates, product launches, content strategies, and digital marketing campaigns. The platform's powerful tracking and alert system keeps users informed of any changes or updates happening in real-time, allowing businesses to stay ahead of the competition. Crayon.com's intuitive interface, customizable dashboards, and advanced analytics features enable users to gain deep insights into their competitors' strategies and identify market trends.

Crayon Standout Features & Integrations

Key features include its comprehensive Competitive Intelligence platform provides access to a vast array of competitor data, including website changes, pricing information, product updates, and promotional strategies. This breadth of data coverage allows users to gain a holistic view of their competitors' activities. Crayon.co also offers a powerful Battlecards feature, which enables users to create and share competitive battlecards that provide concise and actionable information about competitors.

Integrations include FreshSales, HubSpot, Salesforce, Microsoft Teams, Slack, Yammer, ClickUp, Confluence, Freshworks, Guru, Highspot, Notion, Seismic, Sharepoint, Showpad, Welcome, Chorus, Gong, Azure, Google, Jumpcloud, Okta, OneLogin, and other options.