25 Best Marketing Intelligence Software Reviewed for 2025

Sprout Social is a comprehensive platform designed to help businesses manage their social media presence effectively. It offers tools for publishing content, engaging with audiences, and analyzing performance across various social networks. 

Why I picked Sprout Social: I like its advanced analytics capabilities. The platform provides in-depth reports that allow you to measure the effectiveness of your social media campaigns, track engagement metrics, and identify areas for improvement. These insights are crucial for making informed decisions and optimizing your marketing strategies. Additionally, Sprout Social's social listening feature stands out as a valuable tool for marketing intelligence. It enables you to monitor conversations and trends relevant to your industry, providing a deeper understanding of audience sentiment and emerging topics. 

Sprout Social Standout Features and Integrations

Key features include a unified smart inbox that consolidates messages from all your social media accounts, making it easier to manage communications. The platform also offers customizable content calendars, allowing you to plan and schedule posts across multiple channels efficiently.

Integrations include Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (formerly Twitter), YouTube, Facebook Messenger, WhatsApp, Salesforce Marketing Cloud, and Tableau.

Salesforce CRM is an enterprise-level marketing intelligence software that helps companies manage customer relationships at all stages of the sales and customer journey. It makes it easy for businesses to use data to make more informed decisions about their marketing strategies.

Why I Picked Salesforce CRM: Salesforce CRM provides customer segmentation, contact management, lead tracking, sales automation, analytics, and reporting features. Marketers can track and analyze customer data to gain insights into buying habits and preferences. Its dashboards enable users to quickly create and visualize their sales data in real-time, empowering them to gain insights into customer trends, buying habits, and opportunities for improvement. The drag-and-drop interface allows easy dashboard customization with metrics and KPIs relevant to their business needs.

Salesforce CRM offers predictive analytics capabilities that help businesses forecast future trends and behaviors. For example, users can track which products are performing well in different markets, identify trends in buying behavior across different demographics or regions, and gain a more accurate understanding of what drives conversions in each segment. All this data helps marketers craft targeted messages that are more likely to result in successful sales outcomes.

Salesforce CRM Standout Features & Integrations

Key features include the ability to automate routine tasks related to mobile marketing, such as sending follow-up emails or creating personalized notifications depending on customer behavior or preferences. This helps eliminate manual labor in executing campaigns while allowing users to drive engagement. Salesforce CRM also has unmatched client relationship building systems, which makes it great for funneling marketing efforts right into your sales team's contact list for personalized attention.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Mailchimp, Constant Contact, Google Workspace, Slack, Quickbooks, MailChimp, LinkedIn, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox. You can also access numerous additional integrations through the Salesforce AppExchange as well.

Creatio CRM is a no-code platform designed to enhance customer relationship management and various business processes. It offers a suite of tools for lead capturing, sales management, marketing, and service management, all of which can be customized without the need for technical skills.

Why I Picked CRM Creatio: It offers deep insights into customer behavior by gathering and analyzing data across all touchpoints. Its 360-degree view of customer interactions gives you a clear understanding of your audience, helping your team make data-driven decisions. You can use the platform's customizable dashboards and reports to track key metrics, spot trends, and forecast future behaviors. It also features a unified database, so all your customer data is in one place, making it easier to personalize communication and improve overall engagement. 

Supermetrics Standout Features & Integrations

Key features include advanced segmentation tools that allow you to categorize your customers based on a variety of criteria, making it easier to target specific groups with personalized campaigns. The system's business process automation capabilities also manage repetitive tasks like follow-up emails and lead nurturing, freeing up your team to focus on more strategic activities. 

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

Price2Spy is an online tool designed to help you monitor and analyze your competitors' pricing strategies. It enables you to track product prices and availability across various online retailers, providing valuable insights into market trends. This information allows you to make informed decisions to stay competitive in your industry.

Why I picked Price2Spy: I chose Price2Spy for its comprehensive price monitoring capabilities. You can track competitors' prices in real-time, receiving instant alerts when changes occur. This feature ensures you're always aware of market fluctuations, enabling timely adjustments to your pricing strategies. Additionally, Price2Spy offers historical data analysis, allowing you to observe pricing trends over time. This insight helps you understand market dynamics and anticipate future pricing movements. Another reason for selecting Price2Spy is its dynamic pricing functionality. This feature lets you set rules to automatically adjust your prices based on competitors' actions, helping you maintain a competitive edge without constant manual intervention. 

Price2Spy Standout Features and Integrations

Key features include detailed reports and analytics, offering a clear overview of your market position and the effectiveness of your pricing strategies. It also includes capturing additional product information such as stock availability and shipping costs, monitoring login-protected B2B sites, and handling product variations.

Integrations include Magento, Shopify, BigCommerce, WooCommerce, Google Analytics 4, 3dcart, Shift4Shop, and Google Shopping Feed.

HubSpot Marketing Hub, part of the HubSpot Customer Platform, is a comprehensive marketing automation software designed to help businesses generate and nurture leads, plan and execute marketing campaigns, and analyze their performance. It offers a range of tools including landing page creation, form setup, marketing email management, social media monitoring, and ad campaign analysis.

Why I Picked HubSpot Marketing: HubSpot Marketing assists marketing intelligence software by providing a comprehensive suite of tools that enable businesses to analyze and improve their marketing performance. Additionally, HubSpot's reporting dashboard and Website Grader tool provide detailed analytics and actionable insights, helping businesses make informed decisions. The integration of AI tools, such as AI assistants for content creation and ChatSpot for data analysis, further enhances the platform's ability to generate targeted marketing content and conduct real-time company research.

HubSpot Marketing Standout Features & Integrations

Key features include marketing automation features that allow businesses to create and manage automated email campaigns, lead nurturing workflows, and personalized content delivery. These tools help streamline marketing efforts, improve engagement, and increase conversion rates by targeting the right audience at the right time. Other features include contact management and deals tracking, email templates, canned snippets, ad management, ad retargeting, website traffic analytics, form and landing page creation tools, and social media tools.

Integrations include Zoom, Canva, Gmail, Slack, WooCommerce, Asana, Stripe, Jira, MailChimp, and Outlook.

Brand24 is a marketing intelligence software that provides comprehensive monitoring and analytics on brand mentions across the web, enabling businesses to gain valuable insights into their online presence and customer perceptions. The software's intuitive dashboard and reporting tools make it easy to visualize data, track performance metrics, and make informed decisions, making Brand24 a powerful tool for enhancing marketing intelligence and strategic planning.

Why I picked Brand24: Brand24 excels as a marketing intelligence software by offering businesses the ability to track and analyze online mentions of their brand, products, and competitors across a wide range of digital platforms, including social media, blogs, forums, and news websites. This extensive monitoring capability allows companies to gather real-time data on customer opinions, market trends, and the effectiveness of their marketing strategies. By leveraging advanced analytics, such as sentiment analysis and influencer identification, Brand24 provides actionable insights that help businesses understand their market position, identify opportunities for engagement, and optimize their marketing efforts for better ROI.

Brand24 Standout Features and Integrations

Key features include its custom alert system, which notifies businesses in real-time about significant changes in the volume of mentions or sentiment. This feature allows companies to act swiftly in managing their online reputation, responding to potential crises, or capitalizing on positive publicity. The ability to customize these alerts based on specific keywords, sentiment thresholds, or mention spikes is particularly valuable for staying ahead in dynamic market conditions.

Integrations include Slack and SEMrush.

Similarweb is a cloud-based web traffic analysis platform that tracks the online activity of customers, prospects, and competitors. Core features include custom dashboards, marketing performance metrics, data export, and marketing analytics.

Why I Picked Similarweb: Similarweb excels in competitor intelligence and marketing intelligence by providing robust insights into competitors' online presence and performance. It offers a comprehensive suite of tools that enable users to analyze competitors' website traffic, audience demographics, keyword strategies, referral sources, and digital marketing campaigns. Similarweb's advanced algorithms and vast data sources allow for accurate benchmarking and comparison against competitors, providing valuable insights into market trends, customer behavior, and competitive positioning.

Similarweb Standout Features & Integrations

Key features include its Traffic Share feature provides an estimate of the percentage of traffic that each website receives within a specific industry or market. This data is derived from a vast array of sources, including web panels, ISPs, and mobile apps, making it a valuable tool for benchmarking against competitors and understanding market share dynamics. Similarweb also offers a comprehensive set of digital marketing insights, including detailed information on competitors' advertising strategies, display ads, and search engine marketing activities.

Integrations include Salesforce and Hubspot.

6sense is a customer engagement platform that offers insights to B2B organizations. The data analytics software offers AI-driven capabilities, including a propriety intent network, predictive analytics, contact and account scoring, omnichannel integration, and value metrics.

Why I Picked 6sense: 6sense excels in marketing intelligence, particularly in the realm of B2B marketing, by providing a powerful platform that leverages AI and predictive analytics to deliver actionable insights and drive effective marketing strategies. With 6sense, businesses gain a deep understanding of their target accounts and buyers' intent signals, enabling them to identify and prioritize high-quality leads, personalize messaging, and align marketing and sales efforts. The platform's ability to track anonymous buyer behavior across multiple channels and touchpoints empowers B2B marketers to deliver the right message at the right time, driving engagement and conversions.

6sense Standout Features & Integrations

Key features include its patented Intent Data Engine enables businesses to capture and analyze anonymous buyer intent signals, allowing marketers to understand the real-time interests and needs of potential customers. Secondly, 6sense offers an advanced Predictive Analytics capability that uses AI and machine learning algorithms to predict the buying likelihood and timing of potential customers.

Integrations include Salesforce Sales Cloud, Hubspot, Marketo, and Google Analytics.

Klue is a competitive enablement platform that delivers actionable insights and content. The software makes it easy to collect, curate, and deliver intel by email, web, mobile, or CRMs like Salesforce. Klue collects data from millions of sources, using artificial intelligence to surface the most relevant competitive intelligence.

Why I Picked Klue: Klue excels as a marketing intelligence platform, particularly due to its extensive range of data visualizations and collaboration tools. The platform offers a diverse set of data visualization options, allowing businesses to effectively analyze and interpret complex marketing data. Klue's visualizations enable users to gain valuable insights quickly and make informed decisions based on clear, concise representations of data. Additionally, Klue provides robust collaboration tools that facilitate seamless communication and knowledge sharing among team members, promoting collaboration and alignment across departments. 

Klue Standout Features & Integrations

Key features include that you can share real-time data with your sales team through battle cards or newsletters. To fully understand ROI, you can measure revenue impact, battle card consumption, and competitive win rates. It’s also simple to update sales battle cards dynamically, publishing once and delivering everywhere simultaneously. The software also tracks competitors through website monitoring, keyword insights, content tracking, and news monitoring.

Integrations include Salesforce, Gong, and Slack.

NetBase Quid is a competitive intelligence tool focused on brand health monitoring, social media monitoring, and campaign performance measurement. The software monitors social media posts to capture what people are saying about individual brands.

Why I Picked NetBase Quid: Using natural language processing, NetBase Quid reveals customer sentiments such as attitude, willingness to purchase, and needs. The dashboard displays data in the form of graphs, charts, and heatmaps. You can also customize reports and deliver them to assigned email accounts. Another feature, Live Pulse, helps users spot emerging trends and find the most shared images. It’s also easy to find the most engaging posts and trending influencers.

NetBase Quid Standout Features & Integrations

Key features include its advanced natural language processing (NLP) capabilities enable deep analysis of unstructured data, such as social media posts, customer reviews, and online discussions. This allows businesses to extract valuable insights from vast amounts of text data, uncovering sentiments, trends, and consumer opinions with high accuracy. Plus, NetBase Quid offers powerful image analysis capabilities, utilizing computer vision algorithms to analyze and interpret visual content shared on social media platforms. This unique feature enables businesses to gain insights from images.

Integrations are possible through Zapier, but this is a separate program that may incur additional costs. They offer one native integration with Hootsuite and API access for data flow connectors.