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12 Best PR Analytics Tools In 2023

Best PR Analytics Tools Shortlist 

Here is a list of the top PR analytics tools I will compare to help you determine which is best for your organization.

  1. CoverageBook - Best for collecting and presenting media mentions
  2. Agility PR Solutions - Best for media monitoring
  3. Cision - Best for reporting tools
  4. Meltwater - Best for social media monitoring
  5. Google Analytics - Best for simple data visualizations
  6. Brandwatch - Best for large enterprises
  7. Brand24 - Best for social listening
  8. Critical Mention - Best for broadcast monitoring
  9. PRWeb - Best for press release distribution
  10. Prowly - Best all-in-one public relations management tool
  11. Anewstip - Best for scaling media outlet contact
  12.  - Best for managing press assets

Public relations can be difficult to measure but not impossible—all thanks to new PR analytics tools, your business can measure things like media mentions, sentiment analysis, lead contributions from PR, and more. With so many options available, finding the best one to deliver the eye-opening insights you need can be complex. So, I created this list of PR analytics platforms to help you keep a close eye on your public relations. Using any of the tools in this article will empower you to understand the who, what, when, and how your brand is getting out to the public.

What Is PR Analytics Tools

PR analytics tools refer to software or platforms that are designed to measure, track, and analyze the performance and impact of public relations activities. These tools gather data from various sources, such as media coverage, social media mentions, website traffic, and brand sentiment, and provide valuable insights and metrics to PR professionals and businesses. By utilizing PR analytics tools, users can assess the effectiveness of their PR campaigns, identify trends, monitor key performance indicators (KPIs), and make data-driven decisions to optimize their PR strategies for improved communication, reputation management, and overall success in engaging with the target audience and the public.

Overviews of the 12 Best PR Analytics Tools

Here’s my evaluation of the best PR analytics tools, including the flagship features of each platform, their most significant pros and cons, and their pricing. By the end of this list, you will understand which solution is most suitable for your organization.

1. CoverageBook - Best for collecting and presenting media mentions

coveragebook pr analytics tools screenshot
See how online coverage is shared, its engagement, and excellent SEO PR metrics.

CoverageBook is an automated platform that helps marketing teams collect and present media mentions. It uses proprietary algorithms to scan social media sites and news outlets to discover a brand’s coverage data and stories so companies can use this information to create comprehensive reports.

Why I picked CoverageBook: You might already know how tedious it is to create a coverage report - even if you have pre-built templates, many aspects are involved in creating solid presentations. CoverageBook helps speed up the process of collecting and presenting media mentions in beautiful reports in minutes. All you have to do is insert the website or page links your organization is featured in and let CoverageBook do all the work, including pulling readership numbers from the media outlet and estimating the sites’ total reach.

CoverageBook Standout Features and Integrations

Standout features include credible PR metrics and data for online articles and social media, allowing you to control what to show and what’s most essential. CoverageBook also provides pre-built front cover templates that will enable you to customize them to fit your needs and brand.

Integrations include connections with a small number of third-party tools, such as AuthDigital, DocHub, and GoConvert.

Pricing: $90.75/month, billed annually.

Free Trial: 30-day free trial.

  • Creates professional and valuable reports
  • Easy to use
  • Branded PDFs are updated in real-time
  • Some aspects aren’t customizable
  • Some screenshots aren’t taken correctly

2. Agility PR Solutions - Best for media monitoring

agility pr solutions pr analytics tools screenshot
Use customizable widgets to organize media information and stay current with recent activity and trends.

Agility PR Solutions is a public relations tool that helps marketing teams monitor online media coverage and measure results. Companies can keep themselves updated on coverage and track all crucial content sources through the platform’s self-serve monitoring tool.

Why I picked Agility PR Solutions: The software allows you to monitor print, online, social media, and broadcast coverage in real time. Agility PR Solutions uses an AI-based image monitoring solution that understands the content of images, allowing you to discover where your logo is being used. It also uses robust machine learning tools to identify objects or famous logos within images and identify relevant pictures based on your keyword search.

Agility PR Solutions Standout Features

Standout features include a database of over 700,000 bloggers, journalists, and influencers from around the globe, along with filters you can apply to search results to ensure the software only recommends content creators that are relevant to your industry. The platform also provides social listening tools to help you monitor topics, keywords, brands, and competition relevant to your company and gain crucial knowledge.

Pricing: From $350/month.

Free Trial: Free demo available.

  • Simple user interface
  • Helpful outreach templates
  • Excellent support team
  • Pricing isn’t suitable for smaller businesses
  • Some database contacts can be outdated

3. Cision - Best for reporting tools

cision pr analytics tools screenshot
Share and showcase PR progress with various widgets to internal stakeholders.

Cision provides PR reporting tools that help marketing teams share the progress of PR campaigns. The platform can help track, analyze, and report on a company’s media coverage sources, from print to online to broadcast.

Why I picked Cision: I wanted to add Cision to this article because it’s one of the largest media monitoring organizations available. The solution provides integrated media planning, monitoring, and analysis of your PR activity. Cision enables you to organize this information meaningfully for public relations and better visualize metrics such as attribution, media mentions, and SEO’s impact on your work.

Cision Standout Features and Integrations

Standout features include monitoring and analytics tools that help you understand who your campaign is reaching, what people say about your company, and who’s saying it. Cision also provides a press release distribution solution that empowers you to deliver your content to a global audience of journalists and influencers.

Integrations include custom connections with various third-party tools and systems you already use through Cision’s API.

Pricing: Pricing upon request.

Free Trial: Free demo available.

  • Excellent press release coverage
  • Knowledgeable customer support
  • Easy to use
  • Pages can take time to load
  • Not very flexible

4. Meltwater - Best for social media monitoring

meltwater pr analytics tools screenshot
Get access to a set of tools that enable marketing teams to measure essential metrics.

Meltwater is a social media monitoring platform that many PR and marketing professionals use to track online news, analyze public opinions, and evaluate campaign performance. Users can also use the tool to interact with audiences on social media networks, curate content, and track their competition and trending stories.

Why I picked Meltwater: The solution combines media monitoring with management capabilities, allowing you to create engaging posts based on mentions, schedule them effectively, and publish and see how they perform on social media platforms. Meltwater provides brand monitoring tools that track selected keywords and aggregate all matching content. Meltwater’s social listening capabilities will help you monitor multiple social media channels, such as Facebook, Twitter, Instagram, YouTube, blogs, and discussion forums.

Meltwater Standout Features and Integrations

Standout features include media intelligence tools that enable you to understand your market and identify and manage brand emergencies. Meltwater also offers media relations capabilities that help you build media relationships, discover promotion opportunities, and get better results from your campaigns.

Integrations include connections with tools such as Audiense, Data Virtuality,, Google Data Studio, Intelligence2day, Netino, Power BI, Rippling, Semeon Analytics, and Tableau. You can also use Meltwater’s API to make custom integrations with your toolset.

Pricing: Pricing upon request.

Free Trial: Free demo available.

  • Shows how brands are talked about across channels
  • Customizable to users' needs
  • Pulls historical data prior to the initial monitoring date
  • Number of features can be overwhelming
  • Add-on features can increase costs

5. Google Analytics - Best for simple data visualizations

google analytics pr analytics tools screenshot
Highlight vital metrics such as traffic, bounce rates, sessions, and more.

Google Analytics allows marketing teams to measure PR efforts by tracking metrics using simple data visualizations. Organizations can use the solution to discover a significant amount of information regarding their PR campaigns’ performance.

Why I picked Google Analytics: I added Google Analytics to this list because you can use it to track details such as visitors, referrals from various channels, and conversion rates with simple data visualizations. The platform also reveals your visitors’ demographic information, sees how they found your site and how long they spend there, and compares this information to previous times. As an additional benefit, Google Analytics’ visualizations can provide detailed information on your newsroom and online press releases’ feedback.

Google Analytics Standout Features and Integrations

Standout features include advanced machine learning models that help you accurately predict visitor behavior, allowing you to customize marketing strategies. The platform also uses real-time alerting and anomaly detection to discover unusual data patterns and immediately notify you of any significant changes, empowering you to quickly address possible issues and make the most of new opportunities.

Integrations include many popular business tools your marketing team may already be using, such as Agency Analytics, CallRail, Databox, Google AdWords, Hootsuite, HubSpot, Mailchimp, Marketo, SEMrush, Zendesk, and other software options. You can use the Google Analytics API or a paid Zapier account if you need custom integrations.

Pricing: Free to use.

  • An enormous array of data visualizations
  • Real-time tracking
  • Purpose tracking and conversions
  • Steep learning curve
  • Too many configuration options

6. Brandwatch - Best for large enterprises

brandwatch pr analytics tools screenshot
Set up custom dashboards to see data about specific PR campaigns.

Brandwatch is an extensive social media monitoring tool for large enterprises that offers a dedicated analytics panel to oversee and measure public relations campaigns.

Why I picked Brandwatch: If you oversee a marketing team in an enterprise-sized organization, you can use Brandwatch to effectively monitor relevant topics and social media mentions and share your voice. Brandwatch is beneficial for crisis communication management because it alerts you if someone performs a negative publicity stunt against your brand, product, or services. The platform also not only collects and analyzes real-time data, but it can also provide actionable insights to bring your organization to another level through sentiment analysis, scoring mentions as positive, neutral, or negative.

Brandwatch Standout Features and Integrations

Standout features include influence score capabilities that measure an individual’s ability to create engagement and choose whose message to amplify, allowing you to see who’s already talking about your brand and contact them as influencers. Brandwatch offers real-time tracking through a self-service dashboard, enabling stakeholders to monitor daily performance and optimize campaigns immediately.

Integrations include connections with third-party platforms such as Creatio, Domo, Hootsuite, Neurons, Qbank, quintly, Salesforce, Sociuu, StoryStream, Zendesk, and other software options. You can also use Brandwatch’s API to create custom integrations with your current systems.

Pricing: From $800/month.

Free Trial: Free demo available.

  • Easy to use
  • Good customer support
  • Simple user interface
  • Text editor can be buggy
  • Some discrepancies in metrics reports

7. Brand24 - Best for social listening

brand24 pr analytics tools screenshot
Gain access to mentions from public social media profiles with significant reach.

Brand24 is a social listening solution that helps marketing teams better understand how their company is being talked about and perceived online. The platform tracks keywords across social media networks and offers robust analytics that marketing teams can use to monitor brand sentiment.

Why I picked Brand24: A significant goal of public relations is to identify what people, especially target audiences, are saying about a company online, so I added Brand24 to this list to help your organization do just that. You can use Brand24 to analyze conversations about your company, products, and competition and get new insights into your customer base. The software uses artificial intelligence to track mentions, including non-text content such as videos and podcasts, empowering your team to prevent any public relations emergencies and optimize strategies by following the best keywords, analyzing them, and creating actionable insights.

Brand24 Standout Features and Integrations

Standout features include presence score capabilities that can help you monitor your product, service, or promotion’s online coverage, enabling you to identify successful campaigns and make necessary adjustments. Brand24 also provides brand comparison tools that help you gain insights into how your competitors are performing in the market by comparing metrics such as mentions volume, sentiment analysis, and engagement rate.

Integrations include connections with a small number of third-party applications, such as Blogging Wizard, Dealavo, GetResponse, Slack, SocialBee, and WoodPecker. You can also use a paid Zapier account to create custom connections with your systems.

Pricing: From $79/month.

Free Trial: 14-day free trial.

  • Real-time social listening capabilities
  • Valuable sentiment analysis
  • Customizable alerts
  • Data sources are limited
  • Some region and language restrictions

8. Critical Mention - Best for broadcast monitoring

critical mention pr analytics tools screenshot
Leverage a media contact database to target relevant outlets or journalists.

Critical Mention is a broadcast monitoring solution that allows marketing teams to search TV, radio, social media, and online news to monitor brand mentions and relevant trending topics.

Why I picked Critical Mention: The system is a leading broadcast monitoring tool that can help your organization discover, analyze, and share content, relevant metadata, and historical archives. Critical Mention scours through an enormous number of TV channels, radio broadcasts, and social media networks to find brand mentions and evaluate your media coverage. When using Critical Mention, you can gain crucial media insights by identifying audience sentiment and trends through the software’s digital reports that are easily shareable, making it easy to include stakeholders.

Critical Mention Standout Features and Integrations

Standout features include wordplay capabilities that help you quickly refine high-definition broadcast clips down to the microsecond and then share them with others or add them to a report. Critical Mention also helps access paywalled content from top trade journals and international publishers, empowering you to track stores from highly read periodicals, gain insight on earned media coverage of your organization, and source high-level content from magazines and major news networks program transcripts.

Integrations include connections with Google Analytics and Slack, allowing you to easily pass along essential information between platforms. You can also use Critical Mention’s API to create custom integrations with your systems.

Pricing: Pricing upon request.

Free Trial: Free demo available.

  • Comprehensive and user friendly
  • Helpful brand mention alerts
  • Reports show hard evidence of campaign performance
  • Pulling large reports can be slow
  • Sometimes doesn’t pick up press mentions

9. PRWeb - Best for press release distribution

prweb pr analytics tools screenshot
Use the dashboard as a centralized hub for all media campaigns.

PRWeb is a press release distribution service that helps marketing teams create and share stories with the public.

Why I picked PRWeb: The platform is a press release distribution service that offers a wide range of media partners and distribution channels. PRWeb, now owned by Cision, permanently hosts press releases on its site, which receives over 12 million annual visitors. After creating your press release, PRWeb automatically applies search engine optimization principles to it to ensure major search engines pick it up; it also offers you the option to target your press release to industry-specific bloggers and journalists.

PRWeb Standout Features

Standout features include a distribution network that ensures your press release reaches over 1,200 websites. The platform also provides comprehensive reports on coverage, views, audiences, and engagement.

Pricing: From $105/press release.

Free Trial: Free account available

  • Collects competitor data
  • Expansive media contact database
  • Easily manages multiple releases simultaneously
  • User interface needs work
  • Pricing not suitable for smaller businesses

10. Prowly - Best all-in-one public relations management tool

prowly pr analytics tools screenshot
Create private newsrooms to use as a source of company news for journalists.

Prowly is an all-in-one hub that helps marketing teams create a centralized place for all company news. The platform allows organizations to monitor press releases and manage media coverage.

Why I picked Prowly: When using Prowly, you can perform media relations effectively while saving time on repetitive, mundane tasks. The all-in-one software lets you find relevant media contacts and organize them in a CRM, develop visual press releases, send tailored email pitches, and maintain journalist-friendly newsrooms. Without leaving the Prowly platform, you can add interactive and responsive design elements to PR reports, implement comprehensive security, automatically track vital metrics, and integrate automatic press clippings.

Prowly Standout Features and Integrations

Standout features include a media database that provides access to over one million contacts worldwide, allowing you to create a targeted media list so you can pitch your company’s story. Prowly also offers PR reporting capabilities that will help showcase the effects of your work and highlight comprehensive data.

Integrations include a small number of third-party software and application connections, like Google Analytics, Instagram, Semrush Content Marketplace, and X (Twitter).

Pricing: From $339/month.

Free Trial: 7-day free trial.

  • Easy to use
  • User-friendly database
  • Excellent guidance for small businesses
  • Free trial is too short
  • Database filters need work

11. Anewstip - Best for scaling media outlet contact

anewstip pr analytics tools screenshot
Identify relevant journalists and discover what they’ve written before.

Anewstip helps marketing teams connect with relevant media outlets at scale through the world’s largest database.

Why I picked Anewstip: The platform is a pitch automation platform that helps you reach out to media outlets at scale. Anewstip provides a builder tool that enables you to create personalized pitch message templates and an AI-powered matchmaker solution that analyzes your pitch’s content and topic; it then recommends journalists that are likely to respond and hear your story. The software also provides a search engine that helps you find journalists, influencers, and media outlets that mentioned a specific topic on X (Twitter); you can then filter results by profiles, subject, and language and then sort according to number of posts, influence, or the number of times the person mentions your keyword.

Anewstip Standout Features and Integrations

Standout features include tools to help you create media coverage reports within Google Slides. The platform also provides alerts that empower you to understand what people are saying about your brand through the media across the web and on Twitter.

Integrations include connections with a small number of applications and platforms, such as Evernote, Facebook, Google Cloud Platform, and X (Twitter). You can also access Anewstip’s API after signing up for the Partners subscription tier to make custom integrations.

Pricing: From $160/month.

Free Trial: 7-day free trial.

  • Excellent media database
  • Offers appropriate contacts
  • Easy to use
  • Search logic takes time to learn
  • Free trial is too short

12. - Best for managing press assets pr analytics tools screenshot
Manage media outlet contacts and send tailored pitches through the built-in PR CRM. provides an online newsroom that helps marketing teams manage press assets, allowing businesses to provide everything journalists need to write stories about their company.

Why I picked I added to this article because the platform offers a customizable newsroom for your brand that helps you manage press assets. These newsrooms enable you to easily publish news, build press lists, pitch stories to media contacts, and manage editorial workflows.’s newsroom capabilities help you increase inbound public relations, create more media exposure, and ensure your press network finds news about your organization - not just the news that’s pitched to them. Standout Features and Integrations

Standout features include collaboration tools that enable everyone to work together effectively and keep everyone updated. also provides a PR CRM that helps marketing teams build relationships with media contacts through detailed profiles.

Integrations include connections with a small number of tools to help add new functionality to the platform, such as Azure AD, Celum, Google Analytics, Google Tag Manager, and Medialab. You can also create custom integrations through the platform’s API and a paid Zapier account.

Pricing: From $21/month.

Free Trial: Free demo available.

  • Beneficial online resources
  • Simple onboarding
  • Easy to use
  • Some tools aren’t intuitive
  • Small number of integrations

Other Options

To make this list more beneficial to as many marketing teams as possible, I added more options that are worth consideration. The following are additional PR analytics platforms you can evaluate for your business.

  1. Augure - Best for active media relations management.
  2. Covered Press - Best for simplifying press tracking, reporting, and analytics.
  3. Buzzsumo - Best for media alerts.
  4. Muckrack - Best for monitoring news mentions.
  5. BrandMentions - Best for identifying competitors’ strategies.
  6. CARMA - Best for fully managed media monitoring.
  7. Prezly - Best for publishing and sharing content.
  8. Determ - Best AI-based online media monitoring.
  9. Released - Best for customizable, automated metrics reports.
  10. ReachedReport - Best for quick report generation.
  11. YouScan - Best for social listening through artificial intelligence.

Selection Criteria For PR Analytics Tools 

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best PR analytics tools for this article.

Core Functionality

While each option will have varying features and capabilities, the core functionality of every tool will be the same. When researching the best options for this list, I paid closer attention to software that offers the following core functionality.

  • Enable users to monitor and analyze media coverage across various platforms, including online news articles, blogs, social media
  • Provide comprehensive metrics and performance reporting to evaluate the effectiveness of PR efforts (ex. media impressions, audience reach, engagement levels, website traffic) 

Key Features

Here are some of the key features I looked for when adding PR analytics tools to this list.

  • Media Monitoring and Analysis: One of the standard PR activities is media monitoring and analysis; this helps your organization see who’s saying what and what’s being said about the company at all times, helping you know when a false narrative needs correction.
  • Social Media Management and Engagement: Social media channels are a simple way to engage with current customers and attract new ones; PR software will integrate with every social media account your business operates and monitor engagement.
  • Influencer Outreach and Relationship Management: Influencers have access to a dedicated audience full of possible customers; many PR analytics cools will offer influencer tracking capabilities to help you identify which influencer has a legitimate reach.
  • Media Coverage Collection: Good PR analytics tools will help users automatically find press hits through built-in monitoring capabilities; entering keywords and filters with this feature allows you to quickly identify relevant media coverage and create press clippings.
  • Coverage Metrics: These platforms will automatically provide a wealth of coverage metrics from the media coverage you select, allowing you to see the most crucial metrics and get an overview and monitor overall PR campaign results.
  • Outreach Metrics: Some PR analytics tools allow you to measure your media outreach campaign performance - these help you measure your pitches’ performance, inform others about your campaign’s size and success, and evaluate any future improvement opportunities.


A significant benefit of implementing PR analytics platforms in your organization is saving valuable time instead of manually creating reports. So, I made sure to add tools that are intuitive to use and provide many time-saving capabilities, allowing you to quickly highlight your work’s impact in a few clicks. I also looked for tools that enable you to create client-worthy presentations to deliver fast and in one place.

Software Integrations

When I compared the options in this list, I ensured to find platforms that are compatible with standard business tech stacks and capabilities. I looked for tools that offered straightforward integration with these tools and systems and determined whether the platforms provided the necessary functionalities that aligned with PR objectives. This ensures you’re not investing your budget in new infrastructures or learning new processes, which can be expensive. It also allows for a simplified workflow, maximizes productivity, and creates effective PR campaigns.

Customizable Dashboards 

Drag-and-drop tools are necessary for quickly creating reports, but it’s worth having solutions that offer easy creation of tailored dashboards for your brand. Every organization will favor one metric over another, and having the ability to customize your PR analytics dashboard is essential. When creating this list, I looked for software that empowers you to monitor key PR metrics by allowing you to customize your dashboard.

People Also Ask

As I created this article, I found that many people ask the same questions about PR analytics tools and you might have similar queries. So I wanted to take the time to answer the most frequently asked questions about these tools to help you during your search.

Other Analytics Tools Reviews

If you find that your organization needs analytics tools to measure other vital functions, here are other analytics software reviews to help you find something that fits your requirements.

The Takeaway

As you can see, there is a wide range of options that can simplify PR analytics and monitor relevant articles, analyze the industry, and understand your audience. The search for a comprehensive solution can be a tiring process. Apart from the most relevant features, the best choice will come down to aspects such as budget, customizability, and ease of use. Don’t be afraid to sign up for free trials or demos to experience the platform firsthand and choose your favorite one.

If you found this article helpful and want more information regarding other marketing software or you want beneficial marketing advice, sign up for The CMO newsletter and get the latest software lists and guidance in your inbox.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.

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