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Hootsuite is a social media management tool that allows users to schedule posts, monitor social media channels, and analyze their social media performance, providing significant benefits for managing multiple accounts in one place. However, some users may seek alternatives due to the cost, interface preferences, or the need for specific features not offered by Hootsuite. Here are my suggestions for the best Hootsuite alternatives.

What Is Hootsuite?

Hootsuite is a social media management tool that helps teams schedule, manage, and track the performance of their social media content across multiple platforms. Marketers, social media managers, and small business owners use Hootsuite to efficiently plan and publish posts, monitor social media engagement, and analyze the effectiveness of their social media strategies.

Why Look For A Hootsuite Alternative

You might be looking for an alternative to Hootsuite for various reasons such as:

  • Cost: Hootsuite's pricing tiers may be too expensive for your budget.
  • User Interface: The interface might be too complex or not user-friendly enough.
  • Features: You need specific features that Hootsuite lacks or does not perform well.
  • Customer Support: You are dissatisfied with the quality or responsiveness of Hootsuite's customer service.
  • Integration Needs: Your business requires integration with tools and platforms that Hootsuite does not support.

Alternatives to Hootsuite offer unique advantages that can better align with your specific needs, such as cost-efficiency, simplicity, or specialized features. These alternatives can also provide superior customer support and better integration options, addressing some of the common issues users face with Hootsuite.

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Best Hootsuite Alternatives Summary

Tools Price
Agorapulse From $79/user/month
Sendible From $29/user/month
SocialPilot From $25.50/month
CoSchedule From $19/user/month
Buffer From $6/user/month
MeetEdgar From $24.91/user/month (billed annually)
Kontentino From $54.61/user/month (billed annually)
Metricool From $18/user/month (billed annually)
Later From $25/month
Content Studio From $20/month (billed annually)
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Best Hootsuite Alternatives

I’ve put together an in-depth analysis and overview of each Hootsuite alternative. We’ll walk through the pros and cons of each tool, their features, and their best use cases.

Best for platform-specific audience demographics

  • 30-day free trial
  • From $79/user/month
Visit Website
Rating: 4.5/5

Agorapulse offers detailed social media management tools tailored for platform-specific audience analytics. It excels in providing insights into the distinct demographics of your social media followers.

Why it's a good Hootsuite alternative: I chose Agorapulse because it stands out for its in-depth demographic insights, which are crucial for businesses targeting specific audience segments. In comparing it to Hootsuite, Agorapulse provides more detailed analytics on follower demographics across different social platforms, making it a superior choice for targeted social media strategies.

Standout Features & Integrations:

Features include advanced audience insights, comprehensive social media scheduling, and detailed engagement metrics. These features enable users to understand their audience better and optimize content for maximum engagement.

Integrations include Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, TikTok, Salesforce, HubSpot, and Slack.

Pros and cons

Pros:

  • Integration with major social platforms and CRMs
  • In-depth social media management features
  • Detailed audience demographic reports

Cons:

  • Some advanced features only available on higher-tier plans
  • Higher starting price compared to some competitors

Best for agencies needing tailored content for multiple networks

  • Free trial available
  • From $29/user/month
Visit Website
Rating: 4.5/5

Sendible is a social media management tool that helps agencies tailor content across multiple networks efficiently. It stands out for its robust content customization and scheduling features.

Why it's a good Hootsuite alternative: I chose Sendible for this list because it provides a wide array of tools that cater specifically to agencies needing to manage content for various clients. It stands out due to its detailed content tailoring options and user-friendly interface, making it a strong alternative to Hootsuite.

Standout Features & Integrations:

Features include advanced content scheduling, social media analytics, and customer engagement tools. It also includes a centralized dashboard for managing multiple social accounts efficiently.

Integrations include Twitter, Facebook, LinkedIn, Instagram, Google My Business, YouTube, Canva, Slack, Google Analytics, and Dropbox.

Pros and cons

Pros:

  • Detailed analytics
  • Strong customer support
  • User-friendly interface

Cons:

  • Occasional delays in scheduling posts
  • Some integrations require higher-tier plans

Best for content suggestions and advanced analytics

  • 14-day free trial
  • From $25.50/month
Visit Website
Rating: 4.5/5

SocialPilot is a comprehensive social media management tool designed to assist businesses in enhancing their social media strategies. It excels in providing content suggestions and robust analytics to help optimize social media performance.

Why it's a good Hootsuite alternative: I chose SocialPilot for this list because it offers strong content suggestions and powerful analytics tools, which are essential for effective social media management. These features make it a compelling alternative to Hootsuite, especially for users who need actionable insights and content ideas.

Standout Features & Integrations:

Features include social media scheduling, bulk scheduling, client management, and detailed analytics reports. These tools are designed to streamline your social media operations and provide in-depth performance insights.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, TikTok, Google My Business, VK, and Google Analytics.

Pros and cons

Pros:

  • Affordable pricing
  • Advanced analytics reports
  • User-friendly interface

Cons:

  • Customer support can be slow to respond
  • Limited integrations compared to competitors

Best for marketing calendar and project management

  • Free plan available
  • From $19/user/month
Visit Website
Rating: 4.4/5

CoSchedule is designed for marketing calendar and project management, providing tools to organize campaigns, content, and tasks in one place. It is best for marketing calendar and project management due to its comprehensive suite of tools that streamline planning, execution, and tracking of marketing activities.

Why it's a good Hootsuite alternative: I chose CoSchedule because it excels in offering a robust marketing calendar and project management tools, which many competitors lack. Its features for organizing and tracking marketing campaigns make it a strong alternative to Hootsuite.

Standout Features & Integrations:

Features include its marketing calendar, project management tools, and social media scheduling. These collaboration tools allow teams to plan, schedule, and execute marketing campaigns efficiently.

Integrations include Google Drive, Dropbox, Evernote, MailChimp, WordPress, Google Analytics, Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

Pros and cons

Pros:

  • Integration with other marketing tools
  • Strong project management features
  • Comprehensive marketing calendar

Cons:

  • Limited advanced social media features
  • Higher starting price

Best for all-in-one social media management for small businesses

  • 14-day free trial
  • From $6/user/month
Visit Website
Rating: 4.3/5

Buffer is a comprehensive social media management tool designed primarily for small businesses. It excels in providing an all-in-one solution for scheduling posts, analyzing performance, and managing engagement across multiple social media platforms.

Why it's a good Hootsuite alternative: I chose Buffer because it simplifies social media management by integrating various features into a single platform. Its affordability and user-friendly interface make it an excellent alternative to Hootsuite, especially for small businesses looking to manage multiple social accounts efficiently.

Standout Features & Integrations:

Features include advanced analytics, easy post-scheduling, and a clean, intuitive interface. It also includes tools for engagement and team collaboration, making it easier to manage social media efforts and track performance.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business Profile, Trello, Zapier, ActiveCampaign, and Slack.

Pros and cons

Pros:

  • Advanced performance tracking and analytics
  • Affordable pricing plans
  • User-friendly interface

Cons:

  • Requires annual billing for best pricing
  • Limited advanced features in lower-tier plans

Best for recycling top-performing content

  • 7-day free trial
  • From $24.91/user/month (billed annually)

MeetEdgar is a social media management tool designed to help users automate content scheduling and recycling. It excels in recycling top-performing content, ensuring that your best posts continue to engage your audience on various social networks.

Why it's a good Hootsuite alternative: I chose MeetEdgar for the list because of its unique ability to automatically recycle evergreen content. This feature ensures that high-performing posts are continually shared, maximizing engagement without requiring constant manual input. MeetEdgar stands out due to its focus on content longevity and automation.

Standout Features & Integrations:

Features include content scheduling, social media automation, and an unlimited content library. The tool's analytics provide insights into content marketing performance, allowing users to make data-driven decisions.

Integrations include Zapier, Chrome, Canva, WordPress, Facebook, LinkedIn, Twitter, Safari, Google Chrome, Sniply.

Pros and cons

Pros:

  • Content performance metrics
  • User-friendly interface
  • Automates the recycling of evergreen content

Cons:

  • Higher price point compared to some competitors
  • Limited to 5 social accounts on basic paid plans

Best for team collaboration and content approval

  • 14-day free trial
  • From $54.61/user/month (billed annually)
Visit Website
Rating: 4.8/5

Kontentino is a social media management tool designed for effective team collaboration and streamlined content approval processes. It excels in settings where multiple team members need to contribute to and approve social media content.

Why it's a good Hootsuite alternative: I chose Kontentino for this list because of its unique focus on team collaboration and content approval, making it a robust alternative for teams that need an intuitive workflow for managing social media content. Its features are tailored to facilitate collaboration among team members, which is a significant advantage over Hootsuite.

Standout Features & Integrations:

Features include an intuitive drag-and-drop calendar, advanced post-approval workflows, and detailed analytics. The platform also supports multiple views to fit different team workflows and integrates various tools to enhance its functionality.

Integrations include Slack, Canva, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Drive, Dropbox, and Trello.

Pros and cons

Pros:

  • Detailed analytics and reporting
  • Logical content approval workflows
  • User-friendly drag-and-drop calendar

Cons:

  • Limited advanced features for solo users
  • Higher starting price compared to some competitors

Best for competitive performance tracking

  • 30-day free trial + free plan available
  • From $18/user/month (billed annually)

Metricool is a social media analytics and planning tool to measure, analyze, and manage online content and digital campaigns. It is best for competitive performance tracking because it offers comprehensive analytics that allow users to compare their performance against competitors.

Why it's a good Hootsuite alternative: I chose Metricool for this list because it stands out with its detailed analytics and performance-tracking tools. Its ability to offer competitive insights makes it a unique and valuable alternative to Hootsuite for businesses focused on understanding their market position.

Standout Features & Integrations:

Features include a drag-and-drop social media planner, automatic scheduling, and social media analytics. It also allows for multi-platform content management and performance comparison with competitors.

Integrations include Google Drive, Canva, Google Looker Studio, Zapier, Threads, Instagram, Facebook Ads, Google Business Profile, Inmovilla, and Mobilia.

Pros and cons

Pros:

  • Competitive insights
  • Multi-platform content scheduling
  • Built-in analytics for performance tracking

Cons:

  • Limited customer support options
  • Slightly higher starting price

Best for visual content planning and scheduling

  • 14-day free trial available
  • From $25/month

Later is a social media scheduling tool that focuses on visual content planning and scheduling across multiple platforms. It is best for visual content planning and scheduling because it provides a visual calendar interface and drag-and-drop functionality that simplifies the planning process.

Why it's a good Hootsuite alternative: I chose Later for the list because it offers a unique visual approach to content planning and scheduling that stands out among social media management tools. This visual-centric design makes it easier to coordinate and manage posts, especially for platforms like Instagram where visual aesthetics are crucial.

Standout Features & Integrations:

Features include a content creation tool, a drag-and-drop calendar for easy scheduling, the ability to preview your Instagram feed before posting, and analytics to track post performance. Later also offers an influencer management tool, which can be integrated with Later Social to better scale content and reach targeted audiences.

Integrations include Instagram, Facebook, Twitter, Pinterest, TikTok, Dropbox, Google Drive, Slack, Shopify, and HubSpot.

Pros and cons

Pros:

  • Social and landing page content creation tools
  • Preview feature for Instagram feed planning
  • Visual drag-and-drop calendar for easy scheduling

Cons:

  • Interface may be overwhelming for non-visual content
  • Limited post frequency on lower-tier plans

Best for AI-powered content generation

  • 14-day free trial
  • From $20/month (billed annually)

Content Studio is designed to streamline social media management with AI-powered tools for content creation and scheduling. It excels at generating unique, engaging social media content using artificial intelligence.

Why it's a good Hootsuite alternative: I chose Content Studio for its advanced AI capabilities, which make it stand out from other social media management tools. It significantly reduces the time spent on content creation through its AI-driven features, providing an efficient alternative to Hootsuite.

Standout Features & Integrations:

Features include AI tools for generating social media captions, blog posts, and images. These features help users overcome writer's block and maintain a consistent content output. Additionally, its content curation tools simplify discovering and sharing relevant content.

Integrations include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, WordPress, Medium, Tumblr, and YouTube.

Pros and cons

Pros:

  • User-friendly interface
  • Built-in content curation tools
  • AI-powered content generation

Cons:

  • Higher cost for advanced features
  • Limited to social media platforms

Other Hootsuite Alternatives

Below is a list of additional Hootsuite alternatives that we shortlisted, but did not make it to the top list. Definitely worth checking them out.

  1. Sprout Social

    Best for comprehensive analytics and social listening

  2. NapoleonCat

    Best for social customer service

  3. MavSocial

    Best for digital asset management

  4. Loomly

    Best for collaborative content creation

  5. Planable

    Best for team collaboration

  6. Oktopost

    Best for B2B social media marketing

  7. Crowdfire

    Best for social listening

  8. Publer

    Best for intuitive post scheduling

  9. Statusbrew

    Best for brand monitoring

  10. eclincher

    Best for advanced automation

  11. SocialBee

    Best for content recycling

  12. RecurPost

    Best for recurring social posts

  13. Zoho Social

    Best for social analytics

  14. Sked Social

    Best for Instagram planning

  15. Hopper HQ

    Best for visual content scheduling

  16. SmarterQueue

    Best for evergreen content scheduling

  17. PostPlanner

    Best for content discovery

If you still haven't found what you're looking for here, check out these tools closely related to ABM software that we've tested and evaluated.

Hootsuite Alternatives Selection Criteria

When selecting alternatives to Hootsuite, it's crucial to base your choice on functionality and specific use cases that matter most. This ensures that the software meets the buyer's needs, addresses pain points, and aligns with the intended use. Having personally tried and researched these tools, I can provide a detailed insight into the criteria that matter.

Core Functionality: 25% of total weighting score

  • Social Media Scheduling
  • Post Analytics
  • Multi-account Management
  • Engagement Tracking
  • Content Calendar

Additional Standout Features: 25% of total weighting score

  • Advanced AI-driven content suggestions
  • Integration with CRM systems for lead tracking
  • Real-time collaboration features
  • Social listening and sentiment analysis tools
  • Automated post boosting based on performance metrics

Usability: 10% of total weighting score

  • Intuitive drag-and-drop scheduling interface
  • Customizable dashboards
  • Simple navigation with minimal clicks to perform tasks
  • Responsive design for mobile and desktop
  • Clear and concise user interface

Onboarding: 10% of total weighting score

  • Availability of comprehensive training videos
  • Pre-built templates for social media posts
  • Interactive product tours
  • Chatbot assistance for initial setup
  • Regular webinars for feature updates

Customer Support: 10% of total weighting score

  • 24/7 support availability
  • Multiple support channels (chat, email, phone)
  • Dedicated account managers
  • Extensive knowledge base
  • Quick response times

Value For Money: 10% of total weighting score

  • Cost-effectiveness based on feature set
  • Availability of tiered pricing plans
  • Free trial periods
  • Discounts for annual subscriptions
  • Additional costs for premium features

Customer Reviews: 10% of total weighting score

  • Overall satisfaction ratings
  • Specific feedback on ease of use
  • Comments on customer support experiences
  • Reviews mentioning ROI and value
  • Testimonials regarding feature reliability

These criteria ensure a comprehensive evaluation of alternatives to Hootsuite, focusing on functionality, unique features, and overall user experience.

Hootsuite Key Features

Here are some key features of Hootsuite that your alternative software should be able to replicate or improve upon in order to be a good fit.

  • Social Media Scheduling: Automatically schedule posts across multiple social media platforms.
  • Content Calendar: Visualize and manage all your scheduled content in a drag-and-drop calendar.
  • Analytics and Reporting: Generate detailed and custom reports on social media performance.
  • Team Collaboration: Assign tasks and manage permissions for different team members.
  • Social Media Monitoring: Monitor brand mentions and keywords across social media.
  • Inbox Management: Manage all your social media messages from a single inbox.
  • Content Curation: Discover and share relevant content from across the web.
  • Auto-Responder: Automatically respond to messages based on predefined rules.
  • Hashtag Suggestions: Get suggestions for hashtags to improve post visibility.
  • Mobile App: Manage your social media accounts on-the-go with a robust mobile app.

What’s Next?

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.