Skip to main content

With so many different social media marketing software solutions available, figuring out which is right for you is tough. You know you want tools to streamline various tasks such as content creation, scheduling, publishing, and monitoring social media interactions—but now need to figure out which solution is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different social media marketing tools with companies of all sizes, with my picks of the best social media marketing software overall.

What Is Social Media Marketing Software?

Social media marketing software is a digital tool designed to help businesses manage and optimize their social media activities. It encompasses functionalities for scheduling posts, analyzing social media traffic, engaging with audiences, and managing multiple social media accounts from a single platform. The purpose is to aid in creating and distributing content across various social media channels, tracking performance metrics, and understanding audience preferences.

Overviews Of The 10 Best Social Media Marketing Software

Here’s a brief description of each social media marketing app to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

1

Brand24

Best for AI-driven social listening

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
199 reviews

14-day free trial

From $79/month (annually)

Brand24 is a social media marketing software that provides businesses with the tools to monitor, analyze, and engage with online conversations about their brand, enhancing their social media presence and strategy. It leverages artificial intelligence to track mentions across various online sources, providing users with insights that support brand awareness and reputation management.

Why I picked Brand24: Brand24 excels as a social media marketing software by offering a suite of powerful features designed to help businesses effectively monitor their brand's online presence across various social media platforms. By tracking mentions, keywords, and hashtags in real time, Brand24 enables companies to gain insights into customer sentiment, identify influential users, and understand the impact of their social media campaigns.

Brand24 Standout Features and Integrations

Features include advanced mention analytics that include detailed sentiment analysis, enabling businesses to not only track the volume of brand mentions across social media but also understand the emotional tone behind these mentions. This feature allows for a nuanced view of customer sentiment, helping marketers to tailor their responses and strategies to positively influence public perception and engagement levels.

Integrations include Slack and SEMrush.

Pros

  • Strong competitor analysis tools
  • Affordable pricing makes for businesses of all sizes
  • Real-time alerts let you respond to mentions quickly

Cons

  • Only supports a limited number of languages
  • Could use more integrations
2

Loomly

Best for content suggestions

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
1046 reviews

15-day free trial

From $26/user/month

Loomly is a cloud-based marketing solution that helps businesses manage content on their social media platforms. Core features include automated publishing, post scheduling, keyword filtering, and multi-account management. The software provides users with a master calendar that helps them manage multiple social media calendars, post overviews, and calendar views.

Why I Picked Loomly: Loomly is a social media marketing software that stands out for its robust capabilities in content curation and recommendations. It excels at assisting businesses in finding, organizing, and publishing engaging content across various social media platforms. Loomly offers intuitive features for content curation, allowing users to discover and gather relevant content from different sources and arrange it into a cohesive content calendar. Loomly provides valuable content recommendations and insights based on user preferences, industry trends, and audience engagement data.

Loomly Standout Features & Integrations

Key features include advanced post optimization tool allows users to preview and refine their posts with visual mockups, ensuring consistent branding and visual appeal across different social media platforms. This feature helps marketers visualize the final appearance of their content before publishing, saving time and maintaining a cohesive brand identity. Loomly also offers a robust collaboration and approval workflow feature, enabling teams to collaborate seamlessly on content creation and obtain feedback and approvals from stakeholders.

Integrations include Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

Pros

  • Content recommendations and curation
  • Collaboration and approval workflows
  • User-friendly interface

Cons

  • Lean analytics suite
  • More integrations welcomed
3

Agorapulse

Best unified social media inbox

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
822 reviews

30-day free trial

From $79/user/month

AgoraPulse is a cloud-based social media marketing tool that helps you manage social influencers, social profiles, and social analytics. Thanks to the social inbox feature, you can combine social media interactions across all platforms in a single, unified mailbox. The software also sifts through social interactions to identify key influencers and ambassadors.

Why I Picked Agorapulse: Agorapulse stands out as a social media marketing software with its exceptional social media inbox feature. It excels at consolidating all social media interactions, such as comments, messages, and mentions, into a unified inbox, providing users with a centralized hub for managing and responding to engagements. Agorapulse's social media inbox streamlines the process of monitoring and engaging with audiences, ensuring that no message or comment goes unnoticed. Its intuitive interface allows users to efficiently track and respond to interactions across multiple social media platforms from a single dashboard.

Agorapulse Standout Features & Integrations

Key features include a comprehensive social inbox that combines all social media interactions, including comments, messages, and mentions, into a single unified stream. This feature simplifies the process of monitoring and responding to social media engagements. Additionally, Agorapulse provides robust team collaboration and workflow management tools, enabling efficient content collaboration, task assignment, and approval processes within organizations.

Integrations include Instagram, YouTube, Facebook, and LinkedIn.

Pros

  • Easy content scheduling in one "inbox"
  • Social listening capabilities
  • Find influencers in your brand space

Cons

  • Lean reporting capabilities
  • May not be affordable for small biz
4

HubSpot

Best all-in-one marketing software

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
10798 reviews

14-day free trial + free plan available

From $45/month

HubSpot marketing software provides time-saving tools to help you make the most of your social media interactions. It allows you to spend less time monitoring social media and more time nurturing relationships. You can run all your social media campaigns from one location, using HubSpot to publish content, monitor keywords, and link interactions back to your CRM.

Why I Picked HubSpot: HubSpot stands out as a social media marketing software due to its robust features and its ability to provide seamless customer engagement through its live chat feature. With HubSpot's live chat, businesses can interact with website visitors in real-time, offering immediate support, answering inquiries, and nurturing leads. This feature enhances customer engagement, boosts conversion rates, and builds stronger relationships. HubSpot excels at integrating social media marketing efforts with customer relationship management (CRM) tools, allowing businesses to track and manage interactions across channels and deliver personalized experiences.

HubSpot Standout Features & Integrations

Key features include a comprehensive suite of marketing, sales, and service tools, all integrated into a single platform. This all-in-one approach sets HubSpot apart from competitors and enables seamless collaboration between marketing, sales, and customer service teams. Another standout feature is the HubSpot CMS (Content Management System), which allows users to create and manage their website content effortlessly, incorporating it with their social media marketing efforts.

Integrations include Slack, Dropbox, Stripe, Shopify, and Calendly.

Pros

  • Some features are available for free
  • Up to 1,000 automation workflows (Enterprise plan)
  • Scalability when combined with other HubSpot products

Cons

  • Numerous features can take some time to master
  • Pricing structure for multiple products is a bit complex
5

Brandwatch

Best for managing brand reputation

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
434 reviews

Free trial available

Pricing upon request

Brandwatch is a social media listening solution that scans the web for reviews, articles, and conversations. It separates data into categories, analyzes it, and sends emails. The software also includes a data visualization platform for displaying social and marketing insights. It allows users to create and customize visuals or combine various data sources. 

Why I Picked Brandwatch: Brandwatch stands out as a social media marketing software with its exceptional social media reputation management capabilities. It excels at monitoring and analyzing online conversations, sentiments, and mentions across various social media platforms, enabling businesses to proactively manage their brand's reputation. Brandwatch provides robust social listening and sentiment analysis tools that allow users to track brand mentions, identify trends, and gain valuable insights into customer perceptions.

Brandwatch Standout Features & Integrations

Key features advanced data visualization and reporting system that enables users to present social media data in visually engaging and meaningful ways. The platform provides customizable dashboards and real-time visualizations, empowering users to uncover actionable insights and share key findings with stakeholders. Another standout feature is Brandwatch's AI-powered image recognition capabilities, allowing users to track and analyze visual content and understand how their brand is portrayed through images shared on social media. 

Integrations include Hootsuite, Facebook, Twitter, and LinkedIn.

Pros

  • Powerful data analytics capabilities
  • Robust social listening features
  • Excellent customer support

Cons

  • Learning curve for utilizing advanced features
  • Expensive for smaller businesses
6

Buffer

Best for social scheduling

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
929 reviews

14 days free trial

From $5/user/month

Buffer is a popular social media management platform that helps businesses publish content, engage clients, and analyze social media performance. It can post content to a wide range of platforms, including

Why I Picked Buffer: You can customize every social media post for each platform, then schedule content to be sent out at predetermined times. The software includes advanced analytics for tracking social media performance on a weekly or monthly basis. You can also export analytics data to do further calculations or create reports. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.

Buffer Standout Features & Integrations

Key features include a browser extension that enables users to easily add content to their social media queues while browsing the web. Using the Buffer chrome extension, you can share and create social media posts from anywhere. Buffer provides comprehensive analytics and reporting features, allowing users to track engagement, reach, and performance metrics for their social media posts.

Integrations include Canva, WordPress, Feedly, Pocket, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Pros

  • Comprehensive analytics and reporting capabilities
  • Effective collaboration and team management
  • Easy-to-use interface

Cons

  • Limited features in the free version
  • No social media listening and sentiment analysis
7

Sprout Social

Best social collaboration tools

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
1554 reviews

30-day free trial

From $249/month.

Sprout Social is a social media management tool that assists organizations in managing their audience interactions and social marketing routines. Core features include automated publishing, social content management, conversation tracking, and social media analytics.

Why I Picked Sprout Social: Sprout Social stands out as a social media marketing software with its exceptional social collaboration tools, which enable seamless teamwork and communication among marketing teams. It excels at providing a centralized platform for collaboration, allowing users to coordinate social media strategies, assign tasks, and provide feedback within the software. Sprout Social's social collaboration tools streamline the content creation and approval process, enhance workflow efficiency, and promote effective teamwork. By facilitating collaboration, Sprout Social empowers businesses to create cohesive and impactful social media campaigns while ensuring consistent brand messaging and high-quality content.

Sprout Social Standout Features & Integrations

Key features include their Smart Inbox consolidates messages and notifications from different social media platforms into a single stream, making it easy for users to engage and respond to audience interactions in real-time. The Asset Library feature allows users to store and organize their digital assets, such as images, videos, and brand logos, within the software. This streamlines content management, facilitates collaboration, and ensures brand consistency in social media marketing efforts.

Integrations include Slack, Dropbox, Shopify, and Google Analytics.

Pros

  • Easy to learn and use
  • Robust social media scheduling and publishing
  • Comprehensive social listening and monitoring

Cons

  • Reporting features could be more customizable
  • Limited integrations
8

Hootsuite

Best for social media advertising

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1
3542 reviews

Free plan available

From $49/user/month

Hootsuite is a cloud-based social media management solution that helps businesses carry out campaigns across multiple social networks. Using this tool, you can manage organic and paid social content, keep track of customer conversations, and gain real-time insights from social media.

Why I Picked Hootsuite: Hootsuite stands out as a social media marketing software with its exceptional capabilities in social media advertising. It excels at providing users with a comprehensive platform to plan, create, and manage social media advertising campaigns across multiple channels. Hootsuite's advertising features enable businesses to target specific audiences, set budgets, track performance metrics, and optimize their ad campaigns for better results. With Hootsuite, users can streamline the process of creating and monitoring ads, ensuring maximum reach and engagement with their target audience, and ultimately driving conversions and ROI through effective social media advertising strategies.

Hootsuite Standout Features & Integrations

Key features include a centralized dashboard where users can manage and monitor their social media advertising campaigns across various platforms. This feature provides a holistic view of ad performance and simplifies the process of tracking and optimizing campaigns. Plus, Hootsuite's Ad Creative Library allows users to store and manage their ad assets, such as images, videos, and copy variations.

Integrations include WordPress, Canva, HubSpot, and ZenDesk.

Pros

  • Comprehensive social media management capabilities
  • Robust social media analytics and reporting
  • Scalability for businesses of all sizes

Cons

  • Learning curve for new users
  • Free plan is quite limited
9

Sprinklr

Best for content marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4
808 reviews

Pricing upon request

Sprinklr is a cloud-based marketing platform that can help you with social media management, content marketing, paid advertising, and website management. It allows you to post messages on Facebook profiles, place reviews on websites, or tweet about your brand.

Why I Picked Sprinklr: Sprinklr stands out as a social media marketing software with its exceptional capabilities in content marketing. It excels at providing users with robust tools and features to create, manage, and distribute engaging and personalized content across various social media channels. Sprinklr's content marketing features empower businesses to streamline their content creation processes, schedule posts in advance, and leverage data-driven insights to optimize content strategies. With Sprinklr, users can centralize content planning, collaborate with team members, and ensure brand consistency while delivering impactful and targeted content that resonates with their audience.

Sprinklr Standout Features & Integrations

Key features include a collaborative workspace where teams can ideate, create, review, and approve content assets seamlessly. This feature promotes effective teamwork and streamlines the content creation process, ensuring consistency and quality. Sprinklr leverages artificial intelligence to analyze data and provide intelligent content recommendations. This feature helps users identify relevant topics, optimize content performance, and deliver tailored content experiences to their audience.

Integrations include Adobe Experience Manager, AppsFlyer, Arabot, and Bazaarvoice.

Pros

  • Social media management and engagement tools
  • Advanced analytics and reporting capabilities
  • Scalable for large enterprises with global operations

Cons

  • Steep learning curve for new users
  • Pricing can be relatively high for small biz
10

TweetDeck

Best for Twitter planning & campaigns

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
619 reviews

Free of charge

TweetDeck is a Twitter management platform that aims to enhance follower engagement. This is achieved through scheduled social media posts, account monitoring, filter management, and customizable fields. Using the scheduling options, you can plan post distribution well into the future. Detailed analytics give you a better understanding of what's working, and what's not.

Why I Picked TweetDeck: TweetDeck stands out as a social media marketing software, primarily focusing on Twitter, and excels at providing users with a powerful and customizable platform for managing and monitoring their Twitter presence. What sets TweetDeck apart is its real-time column-based interface that allows users to create custom columns to track specific hashtags, mentions, lists, and other Twitter activities. It provides a comprehensive dashboard where users can view and engage with their Twitter feeds, monitor conversations, schedule tweets, and manage multiple accounts seamlessly.

TweetDeck Standout Features & Integrations

Key features include custom columns that display specific content, such as tweets from select accounts, hashtags, or lists. This feature provides a highly personalized and tailored Twitter monitoring experience.TweetDeck offers real-time updates, ensuring that users can stay on top of the latest tweets and conversations without having to manually refresh their feed.

Integrations include Twitter, Bitium, and Dataminr.

Pros

  • Free to use
  • Streamlined Twitter management and monitoring
  • Real-time updates and notifications

Cons

  • Limited to Twitter functionality
  • Lack of advanced analytics and reporting
Preview Image - 
<h2  class="c-block__title b-summary-table__title c-listicle__title h3" >
	Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are a few more tools that didn’t make the top list.

  1. Emplifi Social Marketing Cloud

    Best for AI-automation

  2. Brandwatch

    Best for managing brand reputation

  3. Audiense

    Advanced segmentation to optimize social media reach

  4. Constant Contact

    Email marketing platform with social media capabilities

  5. Facelift Cloud

    Social media engagement platform with detailed analytics

  6. Sendible

    For managing social media at scale

  7. SocialPilot

    Social media marketing software with a white-label option

  8. RecurPost

    Distribute evergreen content effectively

  9. MeetEdgar

    Social media calendar and content curator

  10. Click Analytic

    Connects you with top social media influencers and creators

  11. Sked Social

    Cross-post Instagram content to other platforms

  12. Hypefury

    Helps you grow and monetize your Twitter audience

  13. Appusocial

    Share your brand’s story on social media

  14. Later

    Turn social media bios into mini web pages

  15. Thryv

    Marketing management software for small businesses

  16. ThumbStopper

    Helps brands amplify content through their retailers’ social media presence

  17. Kontentino

    Create, schedule, and publish social media content

How I Selected The Best Social Media Marketing Software

Core Functionality

These are the basic core functions that all social media marketing software must cover to be considered worthwhile.

  • Provide robust content management capabilities, including features like content creation, scheduling, and publishing across multiple social media platforms
  • Analytics and reporting; it should offer comprehensive insights into key metrics and performance indicators to help businesses measure the success of their social media campaigns

Key features

Here are the main features I look for when evaluating social media marketing software: 

  1. Scheduling & publishing: Scheduling tools to allow you to queue up multiple pieces of content for automated distribution on a schedule of your choice.
  2. Social listening & monitoring: The best tools keep you up to date with brand and product mentions across the web.
  3. Sentiment analysis: You should be informed about how your brand is perceived online.
  4. Keyword tracking: Your software must allow you to track important topics across social media platforms by keyword with SEO in mind
  5. Multi-channel management: It’s a given that your software should track activity across all the popular social media platforms.
  6. Multi-account management: If you use a different social media account for different ecommerce brands, you need your social media marketing software to support this strategy. 
  7. Campaign management: Your software should provide all the features you need to manage your campaigns effectively. 
  8. Reporting & analytics: Any digital marketing software must provide detailed insights into how your campaigns perform. 
  9. Collaboration tools: Members of your social media team should be able to work together efficiently to get the best results.
  10. Smart posting: Good software will help you determine the best time to schedule posts in various regions and countries.

Usability

Usability is a crucial consideration when choosing social media marketing software. A user-friendly interface and intuitive navigation make it easier for marketers to quickly learn and navigate the software. Look for features like a centralized dashboard that provides a comprehensive overview of all social media accounts and campaigns, drag-and-drop functionality for seamless content creation, and a scheduling system that allows for easy scheduling and rescheduling of posts. The ability to customize and save templates for consistent branding, a social media calendar for visualizing content schedules, and collaborative features for team members to work together efficiently are also important.

Software Integrations

Software integrations are essential when considering social media marketing software as they enable connectivity and collaboration between different tools. Integration with social media profiles from Facebook, Instagram, Twitter, and LinkedIn is fundamental, allowing users to manage and publish content directly from the software. Integrations with social media advertising platforms such as Facebook Ads Manager and Google Ads can streamline the process of creating and managing paid campaigns. Integration with popular analytics tools like Google Analytics or Adobe Analytics enables deeper insights into social media performance and its impact on overall marketing efforts. Integration with customer relationship management (CRM) systems like Salesforce or HubSpot allows for effective lead tracking and management.

Customizability

Customizability is a crucial consideration when selecting social media marketing software. This includes the ability to customize features like post templates, color schemes, and branding elements ensures consistent branding across social media channels. Customizable reporting and analytics allow marketers to focus on the metrics that matter most to their business and create personalized reports with the desired level of detail and visualization. The option to customize content scheduling and publishing allows for flexibility in aligning with specific time zones and optimal posting times. Advanced customizability might also include the ability to create custom audience segments for targeted advertising campaigns or personalized social listening features to monitor specific keywords or industry trends.

People Also Ask

Here are a few questions on the topic of social media marketing software that I wanted to cover before wrapping up

What are the benefits of social media marketing software?

Social media marketing software offers several benefits for businesses and marketers:

  1. Improved Efficiency: Social media marketing software streamlines and automates various tasks, such as content creation, scheduling, and publishing. This saves time and effort by enabling batch scheduling, content recycling, and simultaneous posting across multiple social media platforms. It also centralizes management, providing a single dashboard to oversee all social media accounts and campaigns.
  2. Enhanced Audience Targeting: The software often includes advanced targeting options, allowing businesses to reach specific demographics, interests, and behaviors. This helps in delivering tailored content to the right audience, increasing engagement and conversion rates. Social media marketing software can also provide insights into audience demographics and preferences, aiding in refining marketing strategies.
  3. Improved Engagement and Interaction: These tools provide features for monitoring and responding to comments, messages, and mentions, enabling businesses to engage with their audience promptly. They can track brand mentions, participate in conversations, and address customer inquiries or issues, fostering a positive brand image and strengthening customer relationships.
  4. Analytics and Performance Tracking: Social media marketing software offers robust analytics and reporting capabilities, providing detailed insights into campaign performance, audience growth, engagement metrics, and conversion rates. These analytics help businesses understand the effectiveness of their strategies, identify trends, and make data-driven decisions to optimize future campaigns.
  5. Competitive Analysis and Social Listening: Some software options include social listening features that monitor brand mentions, industry trends, and competitor activities. This allows businesses to stay informed about market trends, identify opportunities, and stay ahead of competitors. It helps in gathering valuable insights and adjusting strategies accordingly.
  6. Collaboration and Team Management: Social media marketing software often facilitates collaboration among team members, allowing for seamless content creation, review, and approval processes. It provides task management features, real-time updates, and shared calendars to ensure effective teamwork and coordination.
  7. ROI Measurement: By tracking conversions, click-through rates, and other performance metrics, social media marketing software helps businesses measure the return on investment (ROI) of their social media campaigns. This data enables businesses to assess the success of their marketing efforts and make informed decisions regarding resource allocation.

What is the easiest social media marketing software to use?

Determining the “easiest” social media marketing software depends on individual preferences and familiarity with specific platforms. However, one user-friendly option is Hootsuite. Hootsuite provides a user-friendly interface with a centralized dashboard for managing multiple social media accounts, scheduling posts, and monitoring analytics. Its intuitive drag-and-drop content calendar simplifies the scheduling process, while its social listening features allow users to monitor brand mentions and industry conversations.

Another easy-to-use platform is Buffer, known for its simplicity and straightforwardness. Buffer offers a clean and intuitive interface, enabling users to schedule and publish content across various social media channels seamlessly. Its analytics and reporting features provide clear insights into engagement metrics and campaign performance. These platforms prioritize usability, making them accessible options for beginners and experienced marketers alike.

How much does social media marketing software cost?

The cost of social media marketing software varies depending on factors such as the features offered, the size of the business, and the specific needs of the user. Entry-level or basic plans can range from free to around $30-$50 per month. These plans typically offer limited features and are suitable for small businesses or individuals. Mid-tier plans, which provide more advanced features and additional social media accounts, usually range from $50 to $300 per month. For larger businesses or agencies with more extensive requirements, enterprise-level plans can range from $300 to $1,000 or more per month. These plans often offer advanced analytics, customizations, and additional team member seats. Some software options also provide custom pricing based on individual needs and require contacting the provider for detailed quotes.

Other Social Media Software Reviews

Below, you’ll find other marketing software reviews that discuss and evaluates other tools that empower others to promote your organization.

Social Media Software

Social Advocacy Software

The Takeaway

With over 3.5 billion monthly active users worldwide, social media is simply too big to ignore. The fact is that social media marketing works. According to 90% of marketers, social media marketing has increased their ecommerce business exposure.

The world of ecommerce marketing is always fascinating and constantly changing, so stay tuned for more helpful articles on how to grow your brand.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.