Best Email Testing Software Reviewed
Here's my pick of the 10 best software from the 16 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Navigating the world of email marketing can be tough. You want your messages to land in inboxes, not spam folders. That's where email testing software comes in. It helps ensure your campaigns reach their audience, saving you time and frustration.
As someone who tests and reviews software independently, I know the challenges you face. In my experience, having the right tools can make all the difference in your marketing efforts.
In this article, I'll share my top picks for email testing software. You'll find unbiased, well-researched reviews to help your team choose the best solution for your needs. Let's make email marketing easier and more effective together.
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Best Email Testing Software Summary
This comparison chart summarizes pricing details for my top email testing software selections to help you find the best one for your budget and business needs.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Best for real-time verification | Free plan available | From $46.51/month | Website | |
2 | Best for high accuracy rates | Free trial available | From $35/month for up to 5000 verifications | Website | |
3 | Best for high volume email blasts | Free plan available | From $9/month | Website | |
4 | Best for compliance needs | Free demo available | From $40/month | Website | |
5 | Best for email warm-up | Free trial + free demo available | Pricing upon request | Website | |
6 | Best for pre-deployment checks | 7-day free trial + free demo available | From $74/month | Website | |
7 | Best for small to medium businesses | Free plan + free demo available | From $5 for up to 500 verifications | Website | |
8 | Best for bulk verification | Free plan available | From $9/month | Website | |
9 | Best for advanced analytics | Free demo available | From $20/month | Website | |
10 | Best for campaign insights | 21-day free trial + free demo available | From $49/user/month | Website |
-
Eloqua
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Email Testing Software Review
Below are my detailed summaries of the best email testing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Emailable is an email verification platform designed to enhance email deliverability and data accuracy for businesses. It's ideal for marketers who need to maintain clean email lists and improve campaign performance.
Why I picked Emailable: It focuses on providing real-time verification, ensuring you can validate emails instantly on websites with its real-time validation widget. The platform offers high verification speed, checking over 30,000 emails per minute, which is perfect for large-scale operations. Its API access allows seamless integration into your applications, making it flexible for various business needs. With 24/7 customer support, your team can rely on assistance whenever needed.
Standout features & integrations:
Features include a deliverability guarantee ensuring low bounce rates, robust uptime with 99.99% reliability, and risk reduction capabilities like disposable email detection. The platform also offers email deduplication to avoid duplicates in your lists.
Integrations include Mailchimp, HubSpot, Salesforce, Marketo, SendGrid, ActiveCampaign, Mailgun, Constant Contact, Drip, and AWeber.
Pros and cons
Pros:
- API access available
- Risk reduction features
- Real-time email verification
Cons:
- Not ideal for small lists
- Limited customization options
Bouncer is an email verification tool designed for businesses that need accurate email validation to maintain clean lists. It serves marketers and sales teams who want to ensure their email campaigns reach real inboxes without bouncing.
Why I picked Bouncer: It focuses on delivering high accuracy rates, ensuring your emails land where they should. The tool offers real-time verification, which helps you catch invalid emails as they come. Bouncer's bulk verification feature allows you to process large lists efficiently. Its user-friendly dashboard provides a clear overview of verification results, making it easy for your team to manage.
Standout features & integrations:
Features include a detailed reporting system that provides insights into your email lists' health. The platform offers an API for easy integration into your existing systems. Bouncer also includes a bounce rate prediction feature, helping you anticipate and reduce bounce rates.
Integrations include Mailchimp, SendGrid, HubSpot, AWeber, ActiveCampaign, Campaign Monitor, Drip, MailerLite, Constant Contact, and Moosend.
Pros and cons
Pros:
- Easy API integration
- Predictive bounce rate analysis
- Real-time email validation
Cons:
- Limited advanced features
- Basic user interface
Brevo is a marketing platform designed for businesses looking to send high-volume email blasts with fast, reliable delivery and built-in authentication tools. It's perfect for marketers who need to launch large-scale email marketing campaigns while ensuring strong email delivery, maintaining domain security, and maximizing open rates.
Why I picked Brevo: It specializes in high-volume email delivery like a launch announcement, a flash sale, or a newsletter to a massive list with reliability. Its built-in authentication tools ensure your domain is verified and your reputation stays solid, which is critical for maintaining strong open rates over time. With advanced segmentation, real-time reporting, and intuitive campaign creation, you can run smarter, more effective email marketing campaigns at scale.
Standout features & integrations:
Features include automation tools for setting up customer journeys, CRM features to manage customer data effectively, and SMS marketing to reach audiences on their mobile devices. The platform also offers reporting tools to analyze the performance of your campaigns.
Integrations include Salesforce, Shopify, WordPress, Magento, WooCommerce, Zapier, HubSpot, PrestaShop, BigCommerce, and Wix.
Pros and cons
Pros:
- Whatsapp and SMS extensions available
- Real-time analytics to optimize open rates
- Comprehensive CRM features
Cons:
- Limited customization options
- Complex setup process
Melissa is a data quality and address verification tool designed for businesses that need to ensure compliance with data regulations. It caters to industries that handle sensitive information, offering solutions to validate and clean data efficiently.
Why I picked Melissa: It offers comprehensive compliance tools that help your team meet data regulation standards, such as GDPR and CCPA. The service provides address verification, geocoding, and identity verification, which are crucial for maintaining data accuracy. Melissa Data's batch processing capabilities allow you to handle large volumes of data with ease, ensuring everything stays up-to-date. Its focus on compliance makes it a reliable choice for industries that handle sensitive data.
Standout features & integrations:
Features include address verification to ensure accurate location data, geocoding for precise geographical information, and identity verification to confirm user credentials. The platform also offers batch processing for large data sets, making it efficient for businesses with extensive databases.
Integrations include Salesforce, Microsoft Dynamics, Oracle, SAP, Pentaho, Talend, Informatica, IBM, Tableau, and Alteryx.
Pros and cons
Pros:
- Reliable identity verification
- Detailed geocoding features
- Strong compliance tools
Cons:
- Requires technical expertise
- Steep learning curve
Warmy is an email warm-up tool designed for businesses that need to improve email deliverability by gradually increasing their sending volume. It's ideal for marketers and sales teams who want to ensure their emails land in inboxes rather than spam folders.
Why I picked Warmy: It focuses on automating the email warm-up process, making it easy for your team to improve deliverability without manual intervention. The tool simulates human interactions to build sender reputation effectively. Warmy's dashboard provides insights into your email performance, helping you track improvements over time. Its emphasis on automation and performance tracking makes it a valuable asset for teams looking to enhance their email campaigns.
Standout features & integrations:
Features include automatic warm-up scheduling, which helps you manage sending volumes efficiently. The tool also offers detailed analytics to monitor your email performance and reputation. Additionally, Warmy provides a user-friendly dashboard that makes tracking progress straightforward.
Integrations include Gmail, Outlook, Yahoo, Zoho Mail, Office 365, Amazon SES, SendGrid, Mailgun, SparkPost, and SMTP.
Pros and cons
Pros:
- Easy setup and management
- Detailed performance analytics
- Automated warm-up process
Cons:
- May not suit small campaigns
- Requires ongoing monitoring
Email on Acid is a testing and optimization platform designed for businesses that want to perfect their email design and eliminate deliverability issues before launching campaigns. It integrates into marketing automation workflows by offering tools to preview emails across different devices, check accessibility, and validate content quality before sending.
Why I picked Email on Acid: Email on Acid provides previews across 90+ clients and devices, ensuring that email design appears as intended. It also flags potential deliverability issues, such as missing authentication records or spam triggers, that could affect inbox placement. Used alongside marketing automation platforms, it acts as a final checkpoint to maintain quality and campaign effectiveness.
Standout features & integrations:
Features include a pre-deployment checklist to catch deliverability issues, accessibility problems, and design flaws before launch. Email on Acid also provides a preview checker across 90+ clients, spam testing, and post-send analytics to optimize campaign performance.
Integrations include Salesforce, Asana, HubSpot, Zendesk, and Microsoft Teams.
Pros and cons
Pros:
- Access to quality assurance tools
- Pre-deployment checklist
- Email design and rendering previews
Cons:
- No mobile app support
- Learning curve for new users
Kickbox is an email verification tool tailored for small to medium-sized businesses aiming to improve their email deliverability. It helps marketers and sales teams maintain clean email lists by verifying and validating email addresses.
Why I picked Kickbox: It provides a user-friendly interface that makes it easy for small teams to get started quickly. The tool offers real-time verification, which is crucial for maintaining up-to-date contact lists. Kickbox also includes a drag-and-drop list verification feature, allowing your team to upload and verify lists with ease. With its focus on simplicity and efficiency, it's a great fit for teams that don't have extensive technical resources.
Standout features & integrations:
Features include a drag-and-drop interface for easy list verification, real-time email verification to keep your lists current, and a deliverability toolkit to improve email campaign performance. The platform also offers detailed reporting, helping you understand verification results better.
Integrations include Mailchimp, HubSpot, Salesforce, SendGrid, Constant Contact, AWeber, Drip, ActiveCampaign, Campaign Monitor, and Mailgun.
Pros and cons
Pros:
- Easy to implement
- Efficient drag-and-drop feature
- User-friendly interface
Cons:
- Requires manual list uploads
- May not scale well
Reoon Email Verifier is a tool designed for businesses that need to verify large volumes of email addresses efficiently. It serves marketers and sales teams who want to maintain clean and accurate email lists for their campaigns.
Why I picked Reoon Email Verifier: It specializes in bulk verification, making it ideal for teams with extensive email lists. The platform offers features like duplicate email removal and syntax verification to ensure data accuracy. Reoon's system is optimized for speed, processing thousands of emails quickly. This focus on bulk processing makes it a valuable asset for companies with large-scale operations.
Standout features & integrations:
Features include real-time verification to ensure immediate email accuracy, syntax verification to catch common errors, and domain validation to confirm email legitimacy. The platform also offers detailed reporting, giving insights into verification results and helping you understand your list's health.
Integrations include Mailchimp, HubSpot, Salesforce, SendGrid, Constant Contact, AWeber, Drip, ActiveCampaign, Campaign Monitor, and Mailgun.
Pros and cons
Pros:
- Syntax and domain validation
- Real-time verification features
- Efficient bulk processing
Cons:
- No mobile app support
- Basic user interface
Validity Everest is an email optimization platform designed for marketers who need in-depth insights into their email campaigns. It helps businesses improve deliverability and engagement by providing comprehensive analytics and monitoring tools.
Why I picked Validity Everest: It offers advanced analytics that give your team a clear picture of email performance. You can track deliverability rates and identify issues with inbox placement across different providers. The platform provides detailed reporting, helping you understand the factors affecting your campaigns. With its focus on analytics, Everest is perfect for teams that want to dig deeper into their email metrics.
Standout features & integrations:
Features include real-time monitoring to keep track of your emails' journeys and spam trap detection to help you avoid sending to harmful addresses. The platform also offers engagement tracking, providing insights into how recipients interact with your emails. Additionally, deliverability monitoring helps ensure your messages reach inboxes.
Integrations include Salesforce, Oracle, Adobe Campaign, IBM, Marketo, Microsoft Dynamics, HubSpot, Mailchimp, SendGrid, and Campaign Monitor.
Pros and cons
Pros:
- Customizable reporting
- Engagement tracking
- Spam trap detection
Cons:
- High data processing requirements
- Learning curve for new users
ProofJump is an email analytics and testing tool aimed at marketers looking for detailed insights into their email campaigns. It helps businesses optimize their email strategies by providing data-driven insights and performance metrics.
Why I picked ProofJump: It delivers valuable campaign insights, allowing you to track email performance and engagement metrics. The tool offers A/B testing features to help your team refine subject lines and content. ProofJump's heatmaps provide a visual representation of where recipients are clicking, which is crucial for optimizing design and layout. These features make it an excellent choice for teams focused on data-driven email marketing.
Standout features & integrations:
Features include advanced reporting tools that offer a comprehensive view of your campaign performance. The platform provides click tracking to monitor recipient interactions. Additionally, ProofJump offers customizable dashboards, allowing you to tailor the data you see to your team's needs.
Integrations include Salesforce, Mailchimp, HubSpot, Marketo, SendGrid, ActiveCampaign, Campaign Monitor, Constant Contact, AWeber, and Mailgun.
Pros and cons
Pros:
- Advanced click tracking
- Visual heatmaps for analysis
- Effective A/B testing tools
Cons:
- Potential data overload for new users
- Limited customization options
Other Email Testing Software
Here are some additional email testing software options that didn’t make it onto my shortlist, but are still worth checking out:
Email Testing Software Selection Criteria
When selecting the best email testing software to include in this list, I considered common buyer needs and pain points like improving deliverability and ensuring compatibility across devices. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Test email deliverability
- Validate email addresses
- Preview email formatting on different devices
- Check for spam issues
- Analyze email performance
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Automated email warm-up
- Advanced reporting dashboards
- Real-time email verification
- Customizable templates
- AI-driven analytics
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Clear labeling and instructions
- Consistent design aesthetic
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Comprehensive user guides
- Quick setup process
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat support
- Response time for queries
- Access to a knowledge base
- Availability of phone support
- Quality of support documentation
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Range of features offered
- Flexibility in pricing plans
- Discounts for annual subscriptions
- Cost relative to similar tools
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Frequency of updates and improvements
- Feedback on customer service
- User recommendations and endorsements
How to Choose Email Testing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
Factor | What to Consider |
Scalability | Consider whether the software can grow with your team. If your email list expands, make sure the tool can handle larger volumes without compromising performance. |
Integrations | Look for tools that connect with your current systems like CRM or marketing platforms. This ensures a smooth workflow and data consistency across applications. |
Customizability | Evaluate if the tool lets you tailor features to fit your specific needs. Customizable dashboards and reports can provide insights that matter most to your team. |
Ease of Use | Ensure the software is user-friendly with an intuitive interface. Your team should be able to navigate it without extensive training or a steep learning curve. |
Budget | Align the tool's cost with your financial constraints. Check for hidden fees and whether the pricing model fits your usage, such as per-email or subscription-based. |
Security Safeguards | Verify that the software complies with data protection regulations like GDPR. Your team should feel confident that email data is secure and private. |
Support | Assess the availability and quality of customer support. You might need assistance during setup or troubleshooting, so responsive support is crucial. |
Feature Set | Determine if the software covers all essential functions like deliverability testing and spam checks. Ensure it meets your team's unique requirements. |
Trends in Email Testing Software
In my research, I sourced countless product updates, press releases, and release logs from different email testing software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Powered Insights: AI is being used to provide deeper insights into email performance, predicting engagement levels, and suggesting improvements. This trend helps marketers make data-driven decisions. Some vendors are integrating AI to analyze subject lines and content for optimal results.
- Enhanced Privacy Features: As privacy concerns grow, email testing tools are incorporating features that ensure data protection. This includes encryption and compliance with regulations like GDPR. Vendors are focusing on keeping user data secure and private.
- Cross-Platform Testing: With the variety of devices and different email clients, cross-platform testing ensures emails look good everywhere. Vendors are expanding their testing capabilities to cover more platforms and devices, ensuring consistent user experiences.
- Real-Time Feedback: Real-time feedback features are being added to provide instant insights into email campaigns. This allows marketers to make quick adjustments to improve deliverability and engagement. Vendors are offering dashboards that update as emails are sent.
- Eco-Friendly Practices: Some vendors are adopting eco-friendly practices by optimizing their servers for energy efficiency and reducing their carbon footprint. This trend appeals to businesses looking to align with sustainability goals while using email testing tools.
What Is Email Testing Software?
Email testing software is a tool that helps businesses ensure their emails are delivered correctly and appear as intended across various devices and clients. Marketing professionals, designers, and developers generally use these tools to improve email deliverability and optimize design. Features like cross-platform testing, real-time feedback, and enhanced privacy help with ensuring emails reach their target audience effectively and securely. Overall, these tools provide value by enhancing the effectiveness and reliability of email campaigns.
Features of Email Testing Software
When selecting email testing software, keep an eye out for the following key features:
- Cross-platform testing: Ensures emails look consistent across different devices, email clients, and mail servers, enhancing user experience.
- Real-time feedback: Provides immediate insights into email performance, allowing for quick adjustments and improvements.
- AI-powered insights: Uses artificial intelligence to analyze email content, engagement, and spam score, offering data-driven recommendations.
- Enhanced privacy: Incorporates data protection measures to comply with regulations and keep user information secure.
- A/B testing: Allows for testing different versions of emails, including transactional messages, to determine which performs better and optimize effectiveness.
- Detailed analytics: Offers comprehensive reports on engagement, deliverability, and broken links, helping refine strategies.
- Spam check: Identifies potential spam triggers and evaluates spam score, reducing the chance of emails being marked as spam.
- Customizable templates: Provides pre-made templates that can be customized to fit brand needs, saving time on design.
- Automated email warm-up: Gradually increases sending volume to improve deliverability, sender reputation, and mail server trust.
- Collaborative tools: Enables team members to work together on email campaigns, ensuring consistency and quality across marketing and transactional communications.
Benefits of Email Testing Software
Implementing email testing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved deliverability: By testing emails across platforms, you can ensure they reach inboxes and not spam folders, enhancing campaign success.
- Enhanced engagement: Real-time feedback and analytics let you tweak emails for better recipient interaction and response.
- Time savings: Customizable templates speed up the design process, allowing your team to focus on strategy and content.
- Data-driven decisions: AI-powered insights offer recommendations based on engagement metrics, helping refine your email strategy.
- Increased security: Enhanced privacy features protect user data and comply with regulations, giving your team peace of mind.
- Better team collaboration: Collaborative tools allow multiple team members to work on emails together, ensuring consistency and quality.
- Optimized content: A/B testing helps identify the most effective email variations, driving higher conversion rates.
Costs and Pricing of Email Testing Software
Selecting email testing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in email testing software solutions:
Plan Comparison Table for Email Testing Software
Plan Type | Average Price | Common Features |
Free Plan | $0 | Basic email testing, limited previews, and essential analytics. |
Personal Plan | $5-$25/ user/month | Advanced testing options, customizable templates, and basic A/B testing. |
Business Plan | $30-$75/ user/month | Cross-platform testing, real-time feedback, AI insights, and enhanced privacy features. |
Enterprise Plan | $100-$200/user/month | Comprehensive analytics, collaborative tools, dedicated support, and full customization options. |
Email Testing Software FAQs
Here are some answers to common questions about email testing software:
What steps should be taken by a QA email tester?
A QA email tester should ensure the subject line and preheader are correct, and check that the email uses the correct template, header, and footer. They should verify there are no typos or grammatical errors and confirm that all images render correctly. Following these steps helps maintain quality and professionalism in your emails.
What is the QA process for emails?
The QA process for emails involves checking that emails display correctly in recipients’ inboxes. This includes verifying that templates, headers, and footers function as intended. It also means ensuring the content is error-free, which helps in maintaining brand reputation and effectiveness.
How do I test email functionality?
Testing email functionality involves running your email template through testing tools and applying methodologies like A/B testing. This helps catch errors before they reach your audience and provides insights to improve future campaigns. Tools like Mailtrap can be used for this purpose.
How do I ensure my emails aren't marked as spam?
To ensure your emails aren’t marked as spam, regularly test them for spam triggers using email testing software. Make sure to authenticate your emails with SPF, DKIM, and DMARC records. Avoid using spammy language and ensure your email list is clean and up-to-date.
Can email testing software improve deliverability?
Yes, email testing software can significantly improve deliverability by identifying issues before sending. It allows you to preview emails across clients and devices, ensuring they display correctly. This helps in maintaining a good sender reputation and increases the chances of your emails reaching the inbox.
What's Next?
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.