16 Best HubSpot Marketing Alternatives Reviewed In 2024
Best HubSpot Marketing Alternatives Shortlist
Here’s my shortlist of the best HubSpot Marketing alternatives:
Our one-on-one guidance will help you find the perfect fit.
As a marketing manager, you face constant challenges like limited budgets, time constraints, and the need for personalized customer interactions. Marketing automation software can help, but it’s possible that HubSpot Marketing doesn't quite fit your needs.
As a result, you might be looking for a solution that offers better customization, fits your budget, or aligns more closely with your industry requirements.
In my experience, it's vital to find a tool that matches your team's goals and workflows. To help you get started, I reviewed and tested the best HubSpot alternatives, focusing on features, costs, and user experiences.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
In this article, I'll guide you through the top picks and help you find the right fit for your marketing strategy.
What Is HubSpot Marketing?
HubSpot Marketing is a marketing automation software that helps businesses attract, engage, and delight customers. It’s used by marketing professionals, sales teams, and business owners for its email marketing, lead nurturing, and analytics features. This helps teams target the right audience, manage leads, and measure campaign success.
Overall, HubSpot Marketing offers a user-friendly platform to enhance your marketing efforts and drive growth.
Why Look for a HubSpot Marketing Alternative?
While HubSpot Marketing is a valuable marketing automation software, there are several reasons why some users seek out alternative solutions. You might be looking for a HubSpot Marketing alternative because…
- You need more flexible pricing options
- Your team requires industry-specific features
- You want better customer support in your region
- Your business needs simpler integration with existing tools
- You find the learning curve too steep for your team
- Your focus is on a smaller market segment
If any of these sound like you, you’ve come to the right place. My list contains several marketing automation platform options better suited for teams facing these challenges looking for alternative solutions.
Best HubSpot Marketing Alternatives Summary
This comparison chart summarizes pricing details for my top HubSpot Marketing alternative to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| ActiveCampaign | From $20/month | Website |
| Iterable | From $500/month | Website |
| Ortto | From $509/month (billed annually) | Website |
| Delivra | From $29/month | Website |
| SALESmanago | Pricing upon request | Website |
| Act-On | From $900/month | Website |
| InfiniGrow | From $1,500/month (billed annually) | Website |
| Salesforce Marketing Cloud | Pricing upon request | Website |
| Plezi | From $177/month (1,000 contacts, billed annually) | Website |
| Adestra | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
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Best HubSpot Marketing Alternatives Reviews
Below are my detailed summaries of the best HubSpot Marketing alternatives that made it onto my shortlist. My reviews look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
ActiveCampaign enhances customer engagement and sales processes for small to medium-sized businesses. It offers key business functions such as email marketing, customer relationship management (CRM) integration, and sales automation to streamline operations.
Why ActiveCampaign is a good HubSpot Marketing alternative: ActiveCampaign provides automation tools that help small businesses manage repetitive tasks, like follow-up emails and customer segmentation. Its automation workflows are easy to set up, and its email marketing and CRM features offer a personalized touch to customer communication. Additionally, it delivers consistent communications across multiple channels and provides detailed performance analytics.
Standout features & integrations:
Features include advanced segmentation for targeted marketing, predictive sending to optimize email delivery times, and event tracking for understanding customer behavior. It also provides a drag-and-drop email builder and lead scoring to prioritize outreach efforts.
Integrations include Shopify, WordPress, Salesforce, Facebook, Slack, Zapier, Google Analytics, PayPal, Eventbrite, and WooCommerce.
Pros and cons
Pros:
- Lead scoring functionality
- Behavioral segmentation tools
- Advanced automation builder
Cons:
- No visual journey mapping
- Limited landing page builder
Iterable helps businesses create unified customer experiences by leveraging real-time data and AI-driven insights. It allows personalized and dynamic customer engagement throughout the entire lifecycle.
Why Iterable is a good HubSpot Marketing alternative: Iterable offers a flexible workflow builder, allowing you to build personalized marketing campaigns. You can create unified campaigns across email, SMS, push notifications, and in-app messaging and leverage audience segmentation to target customers based on behavior. It also offers powerful analytics that give your team insights into campaign performance, helping you optimize strategies.
Standout features & integrations:
Features include data feeds for real-time updates, event-triggered campaigns for timely customer interactions, experimentation tools that enable you to test different marketing strategies, and lifecycle journey mapping to help you visualize customer interactions over time.
Integrations include Salesforce, Marketo, Shopify, Segment, Facebook, Twitter, Google Analytics, Amazon S3, Snowflake, and Looker.
Pros and cons
Pros:
- Comprehensive A/B testing
- Advanced segmentation capabilities
- Efficient campaign management
Cons:
- Requires HTML expertise
- No built-in lead generation forms
Ortto offers a visual and intuitive interface for designing personalized workflows across multiple channels. It facilitates real-time insights and analytics to create tailored customer experiences and improve customer journey mapping.
Why Ortto is a good HubSpot Marketing alternative: Ortto offers advanced customer journey mapping through designing workflows across email, SMS, and in-app messaging. It combines customer data into a unified platform, enabling real-time insights that help you tailor each step of the customer journey. You can also track, analyze, and optimize customer interactions, ensuring campaigns resonate with your audience.
Standout features & integrations:
Features include customizable dashboards that let you visualize key metrics in one place, analytics tools that make it easy for your team to track campaign performance and identify trends over time, advanced segmentation to target customers based on behaviors, demographics, preferences, and A/B testing tools to optimize inbound marketing campaigns.
Integrations include Salesforce, Shopify, Slack, Stripe, WordPress, Google Analytics, Facebook, Twitter, LinkedIn, and Zapier.
Pros and cons
Pros:
- Multi-channel campaign support
- Real-time analytics dashboard
- Visual journey builder
Cons:
- Limited lead nurturing features
- Limited A/B testing features
Delivra simplifies email and SMS campaigns through an intuitive drag-and-drop editor and visual workflow builder. Its personalization features include code-free dynamic content and conditional web forms for targeted messaging.
Why Delivra is a good HubSpot Marketing alternative: Delivra’s data-driven personalization features let you customize content for each recipient, ensuring your messages resonate and drive engagement. It offers conditional logic tools for precise audience segmentation, automated campaigns based on behaviors, time, or other specific triggers. The software also provides multichannel communication strategies for integrating email and SMS into marketing workflows.
Standout features & integrations:
Features include a drag-and-drop editor for easy email creation, advanced reporting tools to measure campaign success, advanced audience segmentation, customizable web forms, and pre-scheduled campaign testing to optimize your message delivery.
Integrations include Salesforce, Shopify, Magento, Google Analytics, Facebook, Twitter, Eventbrite, WordPress, Zapier, and Slack.
Pros and cons
Pros:
- Custom automation rules
- Flexible automation workflows
- Personalized content options
Cons:
- Basic lead scoring features
- Limited multichannel automation
SALESmanago helps marketing teams acquire, convert, and engage customers through data-driven strategies. It offers tools that provide deep customer insights and personalization, enabling businesses to craft individualized strategies aligned with goals and challenges.
Why SALESmanago is a good HubSpot Marketing alternative: SALESmanago’s customer data platform allows your team to consolidate and analyze insights from multiple sources, enabling precise audience segmentation. Its AI-powered tools create personalized campaigns, automate workflows, and deliver campaigns matching customer needs. Additionally, the software’s predictive analytics gives actionable forecasts for crafting strategies.
Standout features & integrations:
Features include advanced lead scoring to prioritize outreach, real-time behavior tracking to understand customer actions, and dynamic content recommendations for personalized marketing. It also offers a customer data platform to unify customer information for better insights.
Integrations include Facebook, Google Ads, Shopify, Salesforce, Magento, WooCommerce, WordPress, LinkedIn, Twitter, and Mailchimp.
Pros and cons
Pros:
- Omnichannel campaign management
- Behavioral analytics insights
- Advanced customer segmentation
Cons:
- Limited social media tools
- Complex user interface
Act-On helps businesses create, measure, and refine campaigns efficiently. It offers tools for email marketing automation, lead generation, and analytics, enabling marketers to plan, launch, and optimize programs effectively.
Why Act-On is a good HubSpot Marketing alternative: Act-On offers drag-and-drop email builders, customizable workflows, and pre-built templates for launching campaigns. Its advanced analytics lets you monitor and adjust strategies in real time, providing insights into campaign performance and customer behavior. Along with this feature, the software’s automated lead management, scoring, and nurturing ensure you’re targeting the right audience and optimizing your funnels for better conversion rates.
Standout features & integrations:
Features include adaptive sending, which optimizes email delivery timing based on user behavior, behavioral tracking for understanding customer interactions, automated webinar management, dynamic segmentation, and landing page creation tools.
Integrations include Salesforce, Microsoft Dynamics, SugarCRM, Zoho CRM, Slack, Google Analytics, Shopify, Eventbrite, GoToWebinar, and WordPress.
Pros and cons
Pros:
- Adaptive forms functionality
- Automated social media publishing
- Advanced lead scoring
Cons:
- Restricted A/B testing options
- Limited email template designs
InfiniGrow is for B2B marketing teams that unify marketing, sales, and financial data. It enables businesses to analyze the revenue impact of their marketing features and plan budget allocations to achieve maximum performance and improve ROI.
Why InfiniGrow is a good HubSpot Marketing alternative: InfiniGrow uses AI to analyze historical data and forecast campaign outcomes. You can simulate different budget scenarios, allocate resources to the most impactful channels for maximum return, and use marketing performance insights for real-time adjustments. Plus, its unified platform connects marketing, sales pipeline management, and financial data, enabling you to measure the revenue impact of your efforts.
Standout features & integrations:
Features include advanced budget allocation tools that let you see the impact of your spending in real-time, what-if analysis to help you test different marketing strategies before committing resources, and detailed revenue attribution to understand how each channel contributes to your goals.
Integrations include Salesforce, HubSpot, Google Analytics, Marketo, Facebook Ads, LinkedIn Ads, Google Ads, Twitter Ads, Mailchimp, and Slack.
Pros and cons
Pros:
- Predictive performance forecasting
- Automated multi-touch attribution
- Real-time data exploration
Cons:
- Restricted lead tracking options
- Limited customer data segmentation
Salesforce Marketing Cloud leverages AI to deliver tailored customer experiences across various channels. It’s powered by real-time data and machine learning algorithms to create dynamic content and offers for individual customer preferences and behaviors.
Why Salesforce Marketing Cloud is a good HubSpot Marketing alternative: Salesforce Marketing Cloud uses Einstein AI to tailor content based on real-time data and customer behavior. It creates dynamic campaigns that deliver the right message at the right time, helping you improve marketing ROI and customer lifetime value. Additionally, the software’s unified customer view ensures your team can deliver consistent customer experiences across email, social, and web.
Standout features & integrations:
Features include predictive analytics to anticipate customer needs, journey mapping to visualize and optimize customer touchpoints, and advanced segmentation tools to target specific audience groups effectively.
Integrations include Salesforce Data Cloud, WhatsApp, Facebook, Twitter, LinkedIn, Google Analytics, Google Ads, YouTube, and Instagram.
Pros and cons
Pros:
- Advanced email journey mapping
- Real-time customer insights
- Multi-channel campaign management
Cons:
- Complex system navigation
- Limited out-of-box templates
Plezi simplifies content management and lead generation for sales and support teams. It centralizes content, monitors performance metrics, optimizes SEO strategies, and nurtures prospects through the sales funnel.
Why Plezi is a good HubSpot Marketing alternative: Plezi offers smart campaign automation capabilities and content management systems to personalize marketing workflows for contact management purposes. It allows you to create forms and landing pages without coding, enhancing content delivery based on user behavior. The software’s targeted email segmentation also helps you engage the right audience efficiently, while its performance metrics and analytics give you actionable insights to refine your content strategy and improve conversions.
Standout features & integrations:
Features include advanced lead scoring for prioritizing prospects, CRM platform synchronization to keep your team aligned, digital marketing dashboards for data-driven insights, and SEO optimization tools to improve your site’s visibility.
Integrations include HubSpot, Salesforce, Microsoft Dynamics, Zapier, Google Analytics, LinkedIn, WordPress, Mailchimp, Slack, and Trello.
Pros and cons
Pros:
- Progressive profiling forms
- Efficient lead scoring
- AI-driven content suggestions
Cons:
- No predictive automation features
- Limited reporting features
Adestra’s advanced segmentation capabilities allow marketers to tailor messages based on demographics, behavior, and engagement levels. Its AI-powered features, such as personal delivery time optimization, ensure emails reach recipients at the most effective times.
Why Adestra is a good HubSpot Marketing alternative: Adestra delivers precise email targeting through advanced segmentation and tailored content creation. Its drag-and-drop journey builder makes it easy to map personalized customer journeys based on user behavior. Additionally, its detailed reporting and analytics help you monitor email performance and refine campaigns effectively.
Standout features & integrations:
Features include interactive email templates to enhance engagement, email heatmap analytics to track user interactions visually, and in-depth A/B testing tools to improve campaign effectiveness.
Integrations include Salesforce, Adobe, Google Analytics, Microsoft Dynamics, Shopify, Magento, WordPress, Eventbrite, Facebook, and Twitter.
Pros and cons
Pros:
- Scalable for large campaigns
- Flexible email editor
- Advanced reporting tools
Cons:
- Basic lead nurturing capabilities
- Limited A/B testing options
Other HubSpot Marketing Alternatives
Here are some additional HubSpot Marketing alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Klaviyo
For personalized email marketing
- Zeta Marketing Platform
For omnichannel marketing
- Outreach
For sales engagement automation
- Bloomreach
For ecommerce personalization
- Zoho Marketing Plus
For integrated marketing tools
- Brevo
For transactional email delivery
HubSpot Marketing Alternatives Selection Criteria
When selecting the best HubSpot Marketing alternatives in this list, I considered common buyer needs and pain points, like integration with existing tools and scalability for growing businesses. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Automate email marketing campaigns
- Track and analyze customer interactions
- Segment customer lists
- Manage leads and contacts
- Integrate with CRM software
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Real-time personalization
- Advanced segmentation add-ons
- Multi-channel marketing capabilities
- Predictive analytics
- Custom reports
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Ease of use and navigation
- Customizable dashboards
- Accessibility options
- Speed and performance
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates and guides
- Webinars and live demos
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Help desk and response time
- Quality of help documentation
- Availability of dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Transparent pricing structure
- Scalability of paid plans, from professional to enterprise plans
- Features offered at each price tier
- Cost compared to competitors
- Return on investment
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly praised features
- Frequent complaints
- Longevity of customer relationships
- Industry-specific feedback
HubSpot Marketing Alternatives Key Features
Here are some of the key features of HubSpot Marketing that your alternative needs to successfully help you contrast and compare what alternative solutions offer:
- Marketing Automation: Uses AI-driven marketing automation tools to create streamlined marketing campaigns that save time and enhance efficiency for your team.
- Lead Generation: Converts website visitors into potential customers with tools designed to capture and manage leads effectively.
- Content Management: Easily creates, organizes, and distributes tailored content to engage your audience and maintain consistency.
- Customer Data Management: Centralizes customer information in one platform, improving collaboration and decision-making within your team.
- AI Integration: Enhances platform functionalities with AI to provide personalized customer experiences.
- Scalability: Supports growth with flexible pricing plans that cater to businesses of all sizes, ensuring you can scale as needed.
- Email Marketing Tools: Simplifies the creation and optimization of personalized email campaigns to boost engagement with your audience.
- Social Media Management: Manages your campaigns centrally, allowing for consistent branding and messaging across platforms.
- Analytics and Reporting: Accesses built-in analytics tools to make data-driven decisions and optimize your marketing strategies.
- Custom Dashboards: Integrates data from various apps for comprehensive reporting and insights tailored to different project management needs.
What’s Next?
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