19 Best Proximity Marketing Software Reviewed In 2025
Best Proximity Marketing Software Shortlist
Here’s my pick of the 10 best software from the 19 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
In today's fast-paced marketing field, reaching your audience at the right time and place is a big challenge. Proximity marketing software can help you connect with your customers when they're nearby, making your marketing efforts more effective.
As someone who's independently tested and reviewed these tools, I've seen firsthand how they can transform your team's approach to engaging with customers. You'll find that these solutions can address common pain points like targeting and personalization.
I'll share my top picks for proximity marketing software in this article, providing an unbiased and well-researched review. You'll get insights into what each tool offers, helping you make the best choice for your team.
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Best Proximity Marketing Software Summary
This comparison chart summarizes pricing details for my top proximity marketing software selections to help you find the best one for your budget and business needs.
| Tools | Price | |
|---|---|---|
| CleverTap | From $99/month | Website |
| Kumulos | From $50/user/month (billed annually) | Website |
| Navigine | Pricing upon request | Website |
| YOOSE | Pricing upon request | Website |
| CARTO | Pricing upon request | Website |
| Xtremepush | Pricing upon request | Website |
| Flybuy | Pricing upon request | Website |
| Flame Analytics | Pricing upon request | Website |
| Woosmap | Pricing upon request | Website |
| Chatmeter | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Proximity Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. Here's a checklist of factors to remember to help you stay focused as you work through your unique software selection process.
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Consider how well it handles an increasing number of users and locations. |
| Integrations | Check compatibility with your existing systems, such as CRM and analytics tools. Seamless data exchange is essential for efficient operations. |
| Customizability | Look for options to tailor the software to your specific marketing strategies. Custom dashboards and reports can enhance your team's effectiveness. |
| Ease of Use | Choose a user-friendly interface to reduce the learning curve for your team. Intuitive navigation boosts productivity. |
| Budget | Compare pricing plans to find one that fits your financial constraints. Consider any additional costs like setup fees or user licenses. |
| Security Safeguards | Verify the software's data protection measures. Ensure compliance with data regulations like GDPR to protect customer information. |
Best Proximity Marketing Software Reviews
Below are my detailed summaries of the best proximity marketing software on my shortlist. My reviews detail each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
CleverTap delivers personalized marketing experiences at scale. It analyzes user behavior and segment audiences based on real-time data, enabling targeted campaigns across multiple channels.
Why I picked CleverTap: CleverTap can identify specific customer actions and preferences to create targeted messaging. It has dynamic segmentation, lifecycle optimization, and automated omnichannel campaigns that ensure your team delivers the right message at the right time. It also provides tools for personalized notifications and contextual recommendations for re-engaging users and increasing customer loyalty.
Standout features & integrations:
Features include segmentation, which allows you to target specific customer groups. The platform offers automation to streamline your marketing processes. Additionally, it provides real-time analytics to measure campaign success and make data-driven decisions.
Integrations include Salesforce, Shopify, Magento, WooCommerce, Google Analytics, Facebook, Instagram, Twitter, Mailchimp, and HubSpot.
Pros and cons
Pros:
- Automated lifecycle campaigns
- Real-time user segmentation
Cons:
- Limited indoor proximity tools
- Requires data management expertise
- Behavior-triggered notifications
Kumulos’ advanced mobile push notifications allow businesses to send highly personalized messages tailored to user behavior, preferences, and real-time location. It is suitable for users looking to maximize their mobile app’s potential.
Why I picked Kumulos: Kumulos sends targeted mobile notifications triggered by user location or behavior. It offers geofencing, in-app messaging, and behavior-driven campaigns, allowing you to create highly personalized communication with your app users. Kumulos has an easy-to-use dashboard for full control over campaign scheduling and message content and provides detailed analytics for tracking user interactions and measuring the success of your notifications.
Standout features & integrations:
Features include geo-fencing, allowing your team to target users based on location. The in-app messaging feature helps you engage users directly within the app. Additionally, the platform offers analytics to measure the success of your campaigns and refine strategies.
Integrations include Google Firebase, Google Analytics, Mixpanel, Flurry, Segment, Unity, Cordova, Xamarin, React Native, and Ionic.
Pros and cons
Pros:
- In-app messaging options
- Behavior-triggered notifications
- Geofencing for mobile apps
Cons:
- Basic location data enrichment
- Limited segmentation precision
Navigine offers advanced solutions for indoor navigation and proximity marketing. It enables precise indoor positioning, wayfinding, and geofencing, making it suitable for retail, airports, and warehouses.
Why I picked Navigine: Navigine has advanced tools for indoor navigation to guide visitors through complex spaces like malls, airports, or hospitals. Its indoor positioning system helps create accurate maps and routes and improves real-time user experiences. It also provides features like proximity notifications to engage visitors at specific locations and heat mapping tools that show where people spend the most time.
Standout features & integrations:
Features include precise indoor positioning, which allows your team to navigate complex environments. The asset tracking feature ensures that valuable resources are easily monitored. Additionally, the platform provides analytics to understand visitor movements and optimize space usage.
Integrations include IBM Maximo, SAP, Microsoft Dynamics, Aruba, Cisco, and Google Maps.
Pros and cons
Pros:
- Heat map movement tracking
- Real-time indoor navigation
- Accurate indoor positioning
Cons:
- Requires infrastructure setup
- Limited outdoor coverage
YOOSE specializes in hyperlocal mobile advertising solutions. It utilizes advanced geofencing and proximity targeting technologies, enabling businesses to deliver personalized, real-time advertisements to consumers based on their precise locations.
Why I picked YOOSE: YOOSE offers in location-based campaigns by leveraging geo-conquesting to target competitors and engage consumers at key decision points. It has geofencing that allows you to engage audiences as they enter specific zones and real-time location analytics, like foot traffic and conversions, to help you optimize your campaign performance.
Standout features & integrations:
Features include geo-conquesting, which helps you engage consumers at important decision-making moments. The platform offers advanced technologies to ensure effective and measurable marketing results. Additionally, it provides tailored services for businesses of all sizes across various industries.
Integrations include Google Maps, Foursquare, TomTom, HERE Technologies, Esri, Mapbox, OpenStreetMap, and Bing Maps.
Pros and cons
Pros:
- Detailed location analytics
- Real-time geofencing tools
- Accurate location targeting
Cons:
- Basic segmentation options
- Limited advanced personalization
CARTO harnesses spatial data to enhance campaign targeting and measurement. It integrates diverse geospatial datasets, enabling precise audience segmentation and out-of-home optimization advertising strategies.
Why I picked CARTO: CARTO has location intelligence mapping, geospatial analysis, and data visualization that help you identify customer patterns and pinpoint high-value areas. You can use insights from foot traffic, demographics, and mobility trends to refine targeting and campaign planning. It also supports various data sources and provides customizable dashboards for efficiently monitoring spatial data performance.
Standout features & integrations:
Features include advanced mapping capabilities that help you visualize geographic data effectively. The platform provides location intelligence tools to uncover hidden patterns and trends. Additionally, it offers data enrichment options to enhance your existing datasets with valuable insights.
Integrations include Google BigQuery, Snowflake, Amazon Redshift, PostgreSQL, MySQL, ArcGIS, Mapbox, QGIS, Tableau, and Microsoft Power BI.
Pros and cons
Pros:
- Targeted geofencing campaigns
- Real-time geospatial analytics
- Advanced location intelligence
Cons:
- Complex geofencing setup
- Requires spatial data expertise
Xtremepush has a built-in Customer Data Platform (CDP) enables companies to understand their customers and transform ordinary customer experiences into engaging interactions, driving conversion, retention, and revenue across all channels.
Why I picked Xtremepush: Xtremepush has geolocation targeting, push notifications, and proximity-triggered messaging that help you connect with your audience at the right moment. Its analytics tools allow you to measure customer engagement and fine-tune campaigns for better results. It also supports messaging across multiple channels, helping you provide a consistent and engaging customer experience.
Standout features & integrations:
Features include real-time analytics that provide insights into customer behavior, helping you tailor campaigns effectively. The platform offers personalized messaging to engage your audience on a deeper level. Additionally, it supports multiple communication channels, making it easier for your team to reach customers where they are.
Integrations include Salesforce, HubSpot, Shopify, Google Analytics, Facebook, Instagram, Twitter, Mailchimp, Marketo, and Oracle.
Pros and cons
Pros:
- Behavior-driven campaign triggers
- Multi-channel engagement tools
- Location-triggered push notifications
Cons:
- Basic customer journey mapping
- Requires constant location sharing
Flybuy optimizes curbside pickup through real-time location tracking and automated customer interactions. It provides staff with precise customer ETAs and live location updates, ensuring orders are prepared in time and minimizing wait times.
Why I picked Flybuy: Flybuy helps you coordinate and automate curbside pickup with real-time location tracking. The tool has customer arrival notifications and pickup zone management to allow you to prepare orders and minimize wait time. It also has location-based tools for smooth handoffs and fulfillment data analytics to help improve operations and identify opportunities to enhance the pickup process.
Standout features & integrations:
Features include real-time location tracking, which helps your team efficiently manage customer arrivals. The platform offers notifications to alert staff well in advance. Additionally, Flybuy's analytics provide insights into pickup trends and customer preferences.
Integrations include Olo, Square, PAR Technology, Oracle, ItsaCheckmate, and Brink POS.
Pros and cons
Pros:
- Pickup zone management
- Real-time order tracking
- Optimized curbside handoffs
Cons:
- Minimal marketing personalization
- Relies on user location sharing
Flame Analytics allows retailers to understand customer behavior, measure store performance, and enhance visitor engagement through data intelligence. It provides insights into foot traffic, customer journeys, and in-store interactions.
Why I picked Flame Analytics: Flame Analytics provides tools that give insights into customer activity, helping you analyze how people move and interact within your space. Its features include footfall measurement, heat mapping, dwell time analysis to understand which areas drive the most interest and traffic, and campaign tools for connecting with customers through location-triggered messaging. Additionally, it integrates with existing CCTV and data sources.
Standout features & integrations:
Features include traffic measurement, which helps you understand visitor flow. The customer journey analysis provides insights into visitor behavior and preferences. Additionally, the tool offers resources like webinars and case studies to keep your team informed about industry trends.
Integrations include Google Analytics, Facebook, Instagram, Twitter, Mailchimp, Shopify, Salesforce, and HubSpot.
Pros and cons
Pros:
- Zone-specific performance data
- Heat map visualization
- Real-time foot traffic analysis
Cons:
- Limited segmentation option
- Limited to physical venue use
Woosmap enhances ecommerce experiences by integrating location intelligence into customer journeys. It provides features that reduce form errors and cart abandonment, as well as geotargeted push notifications to boost engagement.
Why I picked Woosmap: Woosmap leverages accurate location data to connect with customers. It has location-based store search, real-time geolocation, and precise distance calculations that guide customers to nearby stores or services. The platform also has customizable mapping tools that allow you to match your branding while improving user experience and data enrichment capabilities, allowing you to deliver personalized content and recommendations based on user location.
Standout features & integrations:
Features include a store locator that helps your customers find nearby outlets easily. The geofencing feature allows you to send targeted notifications based on location. Additionally, the platform offers analytics that provides insights into customer behavior and preferences.
Integrations include Google Maps, Shopify, Magento, WordPress, Salesforce, SAP, HubSpot, WooCommerce, Oracle, and IBM.
Pros and cons
Pros:
- Distance-based user engagement
- Customizable store locator tools
- Accurate real-time location tracking
Cons:
- Basic notification segmentation
- Limited campaign automation options
Chatmeter enables multi-location businesses to manage their online presence, customer reviews, and social media engagement from a single dashboard. It helps firms enhance local SEO performance with deep analytics and insights.
Why I picked Chatmeter: Chatmeter monitors and engages with local audiences with social media management that allows you to track, schedule, and respond to posts for each location. Its analytics tools help you measure audience engagement, identify trends, and make improvements across regions. Chatmeter also focuses on local SEO management and helps optimize business listings, track search rankings, and ensure accurate location data across directories.
Standout features & integrations:
Features include review management, which helps your team keep track of customer feedback. The platform also offers social media monitoring to understand brand sentiment. Additionally, it provides local SEO analytics to improve your business's search ranking.
Integrations include Google My Business, Facebook, Instagram, Twitter, Yelp, TripAdvisor, Foursquare, Apple Maps, Bing Places, and Trustpilot.
Pros and cons
Pros:
- Social media post-scheduling
- Accurate multi-location listings
- Localized SEO performance tracking
Cons:
- Few tools for customer retargeting
- Limited campaign automation features
Other Proximity Marketing Software
Here are some additional proximity marketing software options that didn’t make it onto my shortlist but are still worth checking out.
- Propulso
For small business use
- Maptitude
For geographic mapping
- Yext
For brand knowledge management
- Infillion
For digital media solutions
- Uberall
For location marketing
- SOCi
For multi-location businesses
- Emarsys
For customer engagement
- Groundtruth
For real-world location data
- InMarket
For shopper intelligence
Proximity Marketing Software Selection Criteria
When selecting the best proximity marketing software for this list, I considered everyday buyer needs and pain points like location accuracy and customer engagement. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these everyday use cases:
- Deliver location-based notifications
- Track customer movement patterns
- Provide real-time analytics
- Enable targeted marketing campaigns
- Integrate with existing CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Indoor navigation capabilities
- AI-driven customer insights
- Multi-channel marketing support
- Customizable geofences
- Privacy compliance tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Minimal learning curve
- Customizable dashboards
- Responsive design for mobile access
- Clear and accessible documentation
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to chatbots for assistance
- Comprehensive onboarding templates
- Regular webinars for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Quick response times
- Access to a dedicated account manager
- Comprehensive help center resources
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing structures
- Range of features included
- Flexibility of pricing plans
- Discounts for annual subscriptions
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on customer support
- User experiences with onboarding
- Perceived value for the cost
Trends In Proximity Marketing Software
In my research, I sourced countless product updates, press releases, and release logs from different proximity marketing software vendors. Here are some of the emerging trends I’m keeping an eye on.
- AI-driven insights: More vendors use AI to analyze customer behavior and predict future actions. This is helping businesses personalize marketing efforts and improve customer engagement.
- Privacy-first features: With growing concerns over data privacy, vendors are incorporating features that ensure compliance with regulations like GDPR. Users can trust that their data is handled responsibly, which is essential for maintaining customer trust.
- Augmented reality (AR) integration: Some tools are beginning to offer AR capabilities to enhance customer experiences. This trend allows businesses to engage customers more interactively through virtual store tours or product previews.
- IoT connectivity: The Internet of Things is becoming a part of proximity marketing, allowing devices to communicate and provide a more integrated user experience. This connectivity can lead to more innovative marketing strategies and better data collection.
- Location-based gamification: Vendors incorporate gamified elements into their software to boost engagement. This approach encourages customer interaction through challenges and rewards based on their location, making marketing efforts more engaging and fun.
What Is Proximity Marketing Software?
Proximity marketing software allows businesses to engage with customers by delivering targeted content based on their physical location. It is used by marketing professionals, retailers, and event organizers to enhance customer engagement and drive sales.
Its features include location-based notifications, analytics, and geofencing to help deliver personalized experiences and measure customer interactions. This conversational marketing platform provides value by improving customer engagement and increasing the effectiveness of marketing strategies.
Features Of Proximity Marketing Software
When selecting proximity marketing software, look for the following key features.
- Location-based notifications: Send targeted and follow-up messages to customers when they are near a specific location, enhancing engagement and relevance.
- Real-time analytics: Provide insights into customer behavior and campaign performance, allowing for data-driven decision-making.
- Geo-fencing: Create virtual boundaries to trigger actions or notifications when customers enter or exit designated areas.
- Segmentation: Categorize customers into groups for more personalized marketing efforts based on behavior and preferences.
- Privacy compliance tools: Ensure data collection and usage comply with regulations like GDPR to build customer trust.
- Augmented reality integration: Engage customers with interactive experiences like virtual tours or product previews using AR technology.
- IoT connectivity: Connect with IoT devices for more integrated and more innovative marketing strategies.
- Data enrichment: Enhance existing datasets with additional insights to improve sales team targeting and personalization efforts.
- Customer journey mapping: Visualize the journey to understand better and optimize touchpoints and interactions.
- AI-powered insights: Leverage artificial intelligence to analyze data patterns and optimize marketing strategies for better customer engagement.
- SMS campaigns: Send personalized messages via SMS to engage customers directly and drive real-time conversations.
- Website visitor tracking: Monitor visitors’ behavior to tailor proximity marketing efforts and boost lead generation.
- Conversational AI integration: Utilize AI-powered chatbots to interact with customers across messaging apps and platforms.
- Drift compatibility: Integrate with Drift to enable conversational marketing tools for seamless customer engagement.
- Lead generation support: Use real-time data and messaging to effectively identify and engage potential customers.
- Qualified leads prioritization: Identify and prioritize high-quality leads to efficiently focus marketing and sales efforts.
- WhatsApp integration: Reach customers directly on WhatsApp for personalized messaging and real-time interactions.
- Landing page customization: Link proximity marketing campaigns to optimized landing pages to improve conversion rates.
- Marketing automation: Automate repetitive tasks to streamline workflows and allow marketing teams to focus on strategic initiatives.
- Messaging apps support: Engage customers on popular messaging platforms like Facebook Messenger, enhancing outreach and accessibility.
- Real-time conversations: Enable instant, personalized communication to improve customer relationship management.
- Sales process optimization: Align proximity marketing efforts with the sales funnel to ensure seamless customer transitions.
- Sales reps enablement: Provide sales reps with actionable insights from proximity marketing campaigns to improve customer interactions.
- Workflow integration: Streamline operations by connecting proximity marketing tools with existing workflows and systems.
- AI-powered chatbots: Leverage chatbots for automated and intuitive customer interactions, improving efficiency and engagement.
- Conversational marketing tools: Offer tools to streamline the customer experience and enhance lead generation efforts.
- Email marketing integration: Combine proximity marketing efforts with email campaigns to reach customers across multiple channels.
- Facebook Messenger compatibility: Engage customers on Facebook Messenger for targeted communication and improved accessibility.
- Messaging platform integration: Connect with various messaging platforms to broaden outreach and engage customers where they prefer.
- Natural language processing: Utilize NLP for better understanding and responding to customer inquiries, improving engagement.
- No-code solutions: Enable businesses to create and customize proximity marketing campaigns without technical expertise.
- Sales funnel alignment: Ensure proximity marketing aligns with the sales funnel to guide customers from awareness to conversion.
Benefits Of Proximity Marketing Software
Implementing proximity marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Enhanced customer engagement: Deliver personalized messages directly to customers based on location, making interactions more relevant and timely.
- Improved marketing effectiveness: Use real-time analytics to track campaign performance and make adjustments that boost overall effectiveness.
- Increased sales opportunities: Leverage geo-fencing with targeted promotions and offers to attract nearby customers, driving more foot traffic to your business.
- Better customer insights: Gain a deeper understanding of customer behavior and preferences through data enrichment and segmentation features.
- Efficient resource allocation: Optimize marketing spend and resources by targeting specific customer segments and reducing wasted efforts.
- Compliance and trust: Build customer trust by ensuring data privacy and compliance with regulations through integrated privacy tools.
- Innovative customer experiences: Engage customers in new ways with augmented reality and IoT connectivity, creating memorable interactions.
Costs & Pricing Of Proximity Marketing Software
Selecting proximity marketing software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, average prices, and typical features of proximity marketing software solutions.
Plan Comparison Table for Proximity Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic notifications, limited analytics, and simple geofencing. |
| Personal Plan | $5-$25/user/month | Enhanced notifications, customer segmentation, and basic privacy tools. |
| Business Plan | $50-$100/user/month | Advanced analytics, comprehensive geofencing, data enrichment, and integration capabilities. |
| Enterprise Plan | $150-$300/user/month | Full customization, dedicated support, advanced privacy compliance, and IoT connectivity. |
Proximity Marketing Software FAQs
Here are some answers to common questions about proximity marketing software.
How does proximity marketing software work?
Proximity marketing sends targeted messages to potential customers based on their current location. It connects with nearby devices using Bluetooth beacons, WiFi, and geofencing. This allows you to deliver personalized content, increasing engagement and conversion rates.
What is beacon technology for proximity marketing software?
Beacon technology involves small Bluetooth® sensors placed indoors to pinpoint the exact location of visitors or objects. These beacons help you implement indoor navigation and track customer movements. They’re useful for enhancing customer experiences and providing real-time data.
How can proximity marketing software benefit retail businesses?
Retail businesses benefit from proximity marketing by attracting more foot traffic and increasing sales. By sending personalized offers to nearby customers, you can enhance the shopping experience and encourage purchases. This targeted approach helps build customer loyalty and boosts revenue.
What challenges do businesses face with proximity marketing software?
Businesses may face challenges like data privacy concerns and the need for accurate location data. Ensuring compliance with privacy regulations is important to maintaining customer trust. Additionally, integrating proximity marketing with existing systems requires careful planning and execution.
How do you measure the success of proximity marketing software campaigns?
Success is measured through customer engagement rates, conversion rates, and sales lift. Analyzing data from real-time analytics helps you understand customer behavior and the effectiveness of your campaigns. This information allows your team to refine strategies and optimize results.
What’s Next?
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