16 Best Drag and Drop Email Builder Reviewed in 2025
Best Drag and Drop Email Builder Shortlist
Our one-on-one guidance will help you find the perfect fit.
Drag and drop email builders make it easy to create visually polished, on-brand emails without relying on dev resources or clunky editors. Whether you're designing product announcements, newsletters, or nurture sequences, these tools can save time and reduce friction for your team.
With 10 years of experience leading marketing teams and testing dozens of platforms through our in-house review system, I’ve shortlisted the best drag and drop email builders that balance flexibility, ease of use, and performance. Here's what actually works.
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Best Drag and Drop Email Builder Summary
This comparison chart summarizes pricing details for my top drag and drop email builder selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for interactive elements | Free version available | From $12.50/month | Website | |
| 2 | Best for small businesses | Free version available | From $3.75/month (billed annually) | Website | |
| 3 | Best for marketing automation | 30-day free trial + free plan available | From $13/month | Website | |
| 4 | Best for event promotions | Free demo available | From $12/month (billed annually) | Website | |
| 5 | Best for creative templates | Free plan + free trial available | From $25/month (billed annually) | Website | |
| 6 | Best for e-commerce brands | Free plan available | From $45/month (billed annually) | Website | |
| 7 | Best for transactional emails | Free plan available | From $8/month (billed annually) | Website | |
| 8 | Best for design customization | 14-day free trial + free plan available | From $35/month (billed annually) | Website | |
| 9 | Best for cross-channel marketing | 14-day free trial + free demo available | Pricing upon request | Website | |
| 10 | Best for ease of use | 14-day free trial | From $69 (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Drag and Drop Email Builder Review
Below are my detailed summaries of the best drag and drop email builder that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Stripo offers a flexible drag and drop email builder that makes it easy to design visually engaging emails. Users can customize layouts by simply dragging elements like text, images, and buttons into place.
Why I picked Stripo: This tool features a drag and drop email builder that makes it easy to add and arrange dynamic content like image carousels and countdown timers without any technical skills. You can visually build complex designs and save custom modules for future use, streamlining your workflow. The builder also supports responsive previews to ensure your emails look great on all devices.
Standout features & integrations:
Features include a library of ready-to-use templates, AMP support for dynamic emails, and a built-in HTML editor. You can customize templates to match your brand's style effortlessly. The HTML editor allows for advanced customization, giving you more control over your email design.
Integrations include Mailchimp, HubSpot, Salesforce, Gmail, Outlook, SendGrid, Constant Contact, GetResponse, Campaign Monitor, and ActiveCampaign.
Pros and cons
Pros:
- Built-in HTML editor
- AMP support for dynamic emails
- Supports interactive content
Cons:
- Limited automation features
- Limited customer support hours
Zoho Campaigns features a powerful drag and drop email builder that makes designing emails quick and easy. Users can customize layouts using pre-built elements like text blocks, images, buttons, and columns.
Why I picked Zoho Campaigns: Zoho Campaigns offers an intuitive drag and drop email builder that’s ideal for small businesses. It allows users to create polished, professional emails with ease using pre-designed elements—no design skills required. The builder streamlines the layout process, helping teams save time while maintaining brand consistency. With its simplicity and flexibility, it's a valuable tool for crafting engaging campaigns quickly and effectively.
Standout features & integrations:
Features include customizable templates, A/B testing, and advanced segmentation. You can personalize emails using dynamic content, which helps in targeting specific audience groups. The automation features support drip campaigns and trigger-based emails, enhancing user engagement.
Integrations include Zoho CRM, Shopify, WordPress, G Suite, Salesforce, Slack, Eventbrite, SurveyMonkey, Zendesk, and QuickBooks.
Pros and cons
Pros:
- Supports multiple languages
- Customizable templates
- Easy to use for beginners
Cons:
- Limited customer support hours
- Occasional email delivery delays
Mailchimp offers a user-friendly drag and drop email builder that makes it easy for teams to create professional, branded emails without coding. Users can customize layouts by adding images, text, and buttons through a simple visual interface.
Why I picked Mailchimp: Its drag and drop email builder makes designing emails simple and efficient, allowing teams to create visually appealing messages without technical skills. You can build personalized layouts that align with customer journeys using customizable content blocks. The intuitive editor helps streamline the design process, making it easy to launch targeted campaigns quickly.
Standout features & integrations:
Features include a content studio, detailed reporting, and audience segmentation tools. The content studio lets you store and organize all your creative assets in one place. You can track campaign performance with comprehensive reporting features.
Integrations include Shopify, WooCommerce, Salesforce, WordPress, Stripe, Zapier, Eventbrite, Facebook, Instagram, and Google Analytics.
Pros and cons
Pros:
- Supports complex customer journeys
- Easy email design tools
- Strong automation capabilities
Cons:
- Limited support on lower tiers
- Limited customization for advanced users
Constant Contact is an email marketing platform designed for small to medium-sized businesses, featuring a user-friendly drag and drop email builder. It enables users to create visually appealing emails quickly by arranging text, images, and buttons without any coding.
Why I picked Constant Contact: This tool excels in simplifying email creation with its drag and drop email builder, making it easy to design custom layouts for any campaign. You can quickly build event invitations using pre-made templates and visual elements, no design skills needed. The builder supports seamless customization, helping you capture attention and drive engagement. Its intuitive interface allows for efficient editing, so you can launch campaigns faster and with confidence.
Standout features & integrations:
Features include customizable templates, social media sharing, and survey tools. You can also use the image library to enhance your emails with visuals. The reporting tools provide insights into campaign performance, helping you refine your strategies.
Integrations include Shopify, WordPress, QuickBooks, Salesforce, Eventbrite, Facebook, Instagram, Google Ads, Hootsuite, and Canva.
Pros and cons
Pros:
- Good deliverability rates
- Detailed reporting features
- Easy setup for campaigns
Cons:
- Learning curve for beginners
- Limited template customization
Beefree is an email design platform built around a flexible drag and drop email builder that empowers marketers and designers to create stunning emails with ease. The builder offers a wide variety of customizable blocks and templates for quick layout design.
Why I picked Beefree: This tool is ideal for users who prioritize creativity in email design, thanks to its intuitive drag and drop editor. It allows you to experiment with layouts and content blocks effortlessly, enabling unique and visually striking campaigns. The editor supports quick customization, making it easy to bring your creative vision to life without any coding.
Standout features & integrations:
Features include a mobile-responsive design, real-time collaboration, and a preview function. You can see how your emails will look on different devices, ensuring they always appear professional. The collaboration features allow your team to work together seamlessly, speeding up the design process.
Integrations include Mailchimp, HubSpot, Gmail, ActiveCampaign, Constant Contact, Mailgun, SendGrid, Amazon SES, GetResponse, and Salesforce.
Pros and cons
Pros:
- Mobile-responsive design
- Real-time collaboration features
- Great for creative teams
Cons:
- Limited support for large campaigns
- Basic analytics options
Klaviyo offers a drag and drop email builder designed specifically for e-commerce teams to create personalized, visually appealing emails with ease. Users can add product recommendations, images, and dynamic content without any coding.
Why I picked Klaviyo: Its drag and drop email builder is designed to help e-commerce brands create personalized, product-focused emails quickly and easily. You can drag in product recommendations, images, and dynamic content tailored to customer behavior. The builder supports customization for different audience segments, making it easy to deliver targeted, engaging campaigns.
Standout features & integrations:
Features include advanced segmentation, predictive analytics, and personalized product recommendations. You can leverage data insights to make informed marketing decisions and improve customer engagement. The platform also supports SMS marketing, allowing you to connect with customers through multiple channels.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Facebook, Instagram, Google Ads, and Zendesk.
Pros and cons
Pros:
- Predictive analytics capabilities
- Advanced audience segmentation
- Excellent for e-commerce integration
Cons:
- Occasional integration hiccups
- Steep learning curve
Brevo features a user-friendly drag and drop email builder that helps businesses create professional emails with ease. Users can design transactional messages like order confirmations and password resets by simply arranging elements visually.
Why I picked Brevo: Its drag and drop email builder makes it easy to create and customize transactional emails like order confirmations and password resets. You can visually design layouts using pre-built elements, ensuring consistency and professionalism across messages. The builder’s simplicity allows teams of all sizes to quickly set up and manage email content without technical expertise.
Standout features & integrations:
Features include a drag and drop email editor, advanced analytics, and automation workflows. The editor allows you to design professional emails effortlessly. You can use analytics to gain insights into email performance and make data-driven decisions.
Integrations include Shopify, WooCommerce, Magento, Salesforce, WordPress, PrestaShop, Zapier, Slack, Google Analytics, and Facebook.
Pros and cons
Pros:
- Supports A/B testing
- User-friendly interface
- Easy automation setup
Cons:
- Requires technical setup for advanced features
- Can be feature-heavy for beginners
Flodesk features an elegant drag and drop email builder that empowers users to create visually stunning emails with ease. The builder emphasizes design flexibility, allowing small business owners and creatives to craft on-brand layouts without coding.
Why I picked Flodesk: The drag and drop email builder in Flodesk makes it easy to create stunning, on-brand emails without any design experience. You can customize fonts, colors, and layouts effortlessly using a variety of stylish templates. The builder’s focus on visual design makes it ideal for users who prioritize aesthetic appeal in their email marketing.
Standout features & integrations:
Features include customizable templates, a simple drag and drop editor, and unlimited emails. The platform allows you to create visually striking emails effortlessly. You can also manage your email list and track engagement with basic analytics tools.
Integrations include Shopify, Instagram, Facebook, WordPress, Zapier, Squarespace, Stripe, Google Sheets, Acuity Scheduling, and HoneyBook.
Pros and cons
Pros:
- Strong focus on aesthetics
- Simple interface for beginners
- Excellent design flexibility
Cons:
- Not ideal for large businesses
- Lacks extensive automation
Braze includes a drag and drop email builder that helps marketing teams design engaging, on-brand emails with ease. The builder allows users to customize content blocks, images, and CTAs without coding, streamlining the email creation process.
Why I picked Braze: Its drag and drop email builder makes it easy to design personalized, data-driven email campaigns as part of a cross-channel strategy. You can quickly create dynamic layouts tailored to specific user segments using real-time data. The builder’s flexibility supports seamless integration into broader engagement efforts across multiple marketing channels.
Standout features & integrations:
Features include real-time analytics, personalized messaging, and campaign orchestration. You can track user interactions and adjust your strategies based on real-time data. The platform also offers tools for creating personalized user journeys, enhancing engagement, and retention.
Integrations include Salesforce, Shopify, Segment, Amplitude, mParticle, Adjust, Branch, AppsFlyer, Adobe Analytics, and Mixpanel.
Pros and cons
Pros:
- Scalable for large teams
- Data-driven personalization
- Real-time messaging features
Cons:
- Complex setup process
- High initial learning curve
Dragit is a drag and drop email template editor designed for marketers and businesses looking for a simple way to create professional emails. It provides a platform for users to design responsive email templates efficiently, with no coding skills required.
Why I picked Dragit: The tool features an intuitive drag and drop email builder that simplifies email creation for users of all skill levels. With over 300 customizable templates, you can design emails quickly by arranging elements visually. Its straightforward interface makes it ideal for anyone seeking a smooth, hassle-free email design experience.
Standout features & integrations:
Features include a modern interface, responsive design capabilities, and a wide range of customizable templates. You can create emails that look great on any device without needing to code. The platform supports easy export options to streamline your workflow.
Integrations include Gmail, Mailchimp, SendGrid, Outlook, ActiveCampaign, AWeber, Campaign Monitor, GetResponse, HubSpot, and Salesforce.
Pros and cons
Pros:
- Quick export options
- Compatible with various clients
- Easy to navigate interface
Cons:
- Basic analytics features
- Limited custom font support
Other Drag and Drop Email Builder
Here are some additional drag and drop email builder options that didn’t make it onto my shortlist, but are still worth checking out:
- Dyspatch
For modular design
- HubSpot
For CRM integration
- MailerLite
For small teams
- MailerSend
For transactional messaging
- Postcards
For design variety
- Unlayer
For embedding in apps
Drag and Drop Email Builder Selection Criteria
When selecting the best drag and drop email builder to include in this list, I considered common buyer needs and pain points like ease of use and template variety. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create professional email templates
- Drag and drop editing
- Responsive design for mobile devices
- Email scheduling and automation
- Basic analytics and reporting
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced personalization options
- Interactive email elements
- A/B testing capabilities
- Integration with CRM systems
- Customizable landing pages
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Ease of navigation
- Minimal learning curve
- Quick access to key features
- Visual appeal of the editor
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive user guides
- Access to webinars and tutorials
- Support from chatbots during setup
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support
- Multi-channel support options
- Response time to inquiries
- Quality of assistance provided
- Access to a community forum
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Features included in each plan
- Flexibility of pricing tiers
- Competitive pricing compared to others
- Discounts for annual subscriptions
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Feedback on reliability and performance
- User feedback on feature requests
- Trends in customer service experiences
How to Choose a Drag and Drop Email Builder
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Can the tool grow with your business? Consider user limits and whether it supports increased email volume. |
| Integrations | Does it connect with your existing tools like CRM or e-commerce platforms? Check compatibility and ease of integration. |
| Customizability | How much can you tailor templates and workflows to fit your brand? Look for flexible design options. |
| Ease of use | Is the interface intuitive for your team? A steep learning curve can hinder productivity. |
| Implementation and onboarding | How quickly can your team start using it effectively? Look for resources like tutorials and support during setup. |
| Cost | Are the pricing plans within your budget? Consider long-term costs and compare features included in each tier. |
| Security safeguards | Does it offer encryption and data protection? Ensure compliance with industry standards to protect sensitive information. |
| Support availability | What support options are available if issues arise? Look for 24/7 support and multiple contact methods. |
What Is a Drag and Drop Email Builder?
Drag and drop email builders are tools that allow users to create email templates by simply dragging and dropping elements into a visual editor, without the need to code HTML. Marketing professionals, small business owners, and designers typically use these tools to simplify email design and enhance brand communication. Features like template customization, responsive design, and integration options help with creating visually appealing and functional emails without needing coding skills. Overall, these tools make it easier for users to efficiently design and manage email campaigns.
Features of Drag and Drop Email Builders
When selecting drag and drop email builder, keep an eye out for the following key features:
- Drag and drop editor: Allows users to easily create and adjust email layouts by moving elements around without coding.
- Template customization: Provides pre-designed templates that can be tailored to fit your brand's look and feel.
- Responsive design: Ensures emails look great on all devices, helping to improve user engagement and readability.
- Automation workflows: Enables automated email campaigns based on triggers, saving time and maintaining consistent communication.
- A/B testing: Offers the ability to test different versions of emails to optimize performance and engagement.
- Advanced analytics: Provides insights into email campaign performance, helping to refine strategies and improve results.
- Personalization options: Allows for dynamic content and personalization to enhance recipient engagement and response.
- Integration capabilities: Connects with other tools like CRM and e-commerce platforms to streamline workflows and data management.
- Real-time collaboration: Supports team collaboration on email designs, speeding up the creation process.
- Email scheduling: Enables users to plan and schedule emails for optimal delivery times, maximizing impact.
Benefits of Drag and Drop Email Builders
Implementing a drag and drop email builder provides several benefits for your team and your business. Here are a few you can look forward to:
- Time savings: Quickly design and send emails without coding, thanks to the drag and drop editor.
- Improved design consistency: Use customizable templates to maintain a consistent brand image across all communications.
- Increased engagement: Personalization options and responsive design ensure your emails resonate with recipients and look good on any device.
- Enhanced productivity: Automation workflows and scheduling features allow your team to focus on other tasks while emails are sent automatically.
- Data-driven decisions: Advanced analytics provide valuable insights into campaign performance, helping you refine strategies.
- Collaboration: Real-time collaboration features enable team members to work together efficiently on email projects.
- Integration with tools: Seamlessly connect with CRM and other platforms to enhance your marketing efforts and data management.
Costs and Pricing of Drag and Drop Email Builders
Selecting a drag and drop email builder requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in drag and drop email builder solutions:
Plan Comparison Table for Drag and Drop Email Builder
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic templates, limited email sends, and basic analytics. |
| Personal Plan | $10-$30/ user/month | Customizable templates, drag and drop editor, and basic automation. |
| Business Plan | $40-$100/ user/month | Advanced analytics, A/B testing, and integration capabilities. |
| Enterprise Plan | $150-$300/ user/month | Personalized support, advanced automation, and comprehensive reporting. |
Drag and Drop Email Builder FAQs
Here are some answers to common questions about drag and drop email builders:
How do I create an email signature using a drag and drop email builder?
Creating an email signature in a drag and drop email builder is straightforward. You can usually find a signature section or module within the editor. Customize it with your name, title, and contact information. Some tools let you add images or links to social media profiles for a more personalized touch.
How do I add/remove hyperlinks to text?
To add or remove hyperlinks in text, highlight the text you want to link or unlink in your drag and drop email builder. Use the link icon in the toolbar to insert a URL or remove an existing one. Double-check that your links direct to the correct pages before finalizing the email.
Why do my buttons appear different in Outlook?
Buttons may appear differently in Outlook due to how it renders HTML emails. To ensure consistency, use standard fonts and avoid complex styles. Test your emails in multiple clients to see how they display. Some builders offer options to customize for specific email clients, including Outlook.
What is the dark mode for emails?
Dark mode is a display setting that changes the background to dark colors, reducing eye strain in low-light environments. Some email builders allow you to design emails with dark mode in mind. Check your builder’s settings for options to preview and adjust emails for dark mode compatibility.
Can I edit images in a DD builder?
Yes, most drag and drop email builders offer basic image editing tools. You can resize, crop, or add filters directly within the editor. For more advanced edits, you might need to use external software before uploading the image to your email builder.
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