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Mailchimp Review: Pros, Cons, Features & Pricing

After working with a wide range of email marketing software over the years, I’ve found that Mailchimp consistently strikes a solid balance between usability and functionality. It’s a go-to option for small to mid-sized businesses, marketing teams, and freelancers who need a dependable tool to launch campaigns without getting lost in complex features. Whether you’re a retail brand, a creative agency, or a startup looking to grow your reach, Mailchimp makes email marketing both accessible and effective, helping you engage your audience when it matters most.

Mailchimp Evaluation Summary

Mailchimp Overview

How We Test & Score Tools

Core Features

Ease of Use

Integrations

Mailchimp Specs

Mailchimp FAQs

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is the Director of Marketing at Discover Holidays and the former Editor of The CMO. With a decade of experience leading high-performing editorial and marketing teams, from shaping travel media narratives at VIVA Lifestyle & Travel to scaling campaigns that turn six-figure budgets into seven-figure returns, Stephanie has mastered the art of storytelling that sells. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.