17 Best B2B Content Marketing Software Reviewed in 2025
Best B2B Content Marketing Software Shortlist
Here’s my shortlist of the best B2B content marketing software:
The best B2B content marketing software streamlines your marketing operations by enabling efficient content creation, lead generation, and data analysis. As a marketing manager, you might struggle with balancing these tasks while under pressure to deliver results. This is where top-tier B2B content marketing software can be invaluable. It not only saves you time but also enhances your team's productivity by automating repetitive tasks, dynamically serving content based on the buyer’s journey stage, and providing insightful analytics.
In my 10 years of marketing leadership, during which I've tested over 50 marketing management tools and spent countless hours evaluating their effectiveness, I've encountered the common pain points that marketing professionals face: inefficient content workflows, lack of actionable insights from data, and difficulties in scaling lead generation efforts. The right software can mitigate these issues by offering features like AI-driven content suggestions, robust analytics dashboards, and seamless integration with other marketing platforms.
These are my top picks for B2B content marketing software. Let's find the perfect tool to empower your content marketing strategy and drive tangible results.
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Best B2B Content Marketing Software Summary
This comparison chart summarizes pricing details for my top B2B content marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for consistent brand messaging | Free plan available | From $15/month/user | Website | |
| 2 | Best for headless CMS | Free demo available | From $3500/month | Website | |
| 3 | Best for media storage | 7-day free trial | Pricing upon request | Website | |
| 4 | Best for content testing | Free demo available | Pricing upon request | Website | |
| 5 | Best for interactive content | Free plan available | From $59/month | Website | |
| 6 | Best for small businesses | 14-day free trial | From $20/month (billed annually) | Website | |
| 7 | Best for content engagement | Free demo available | Pricing upon request | Website | |
| 8 | Best for sales insights | Free demo available | Pricing upon request | Website | |
| 9 | Best for customer engagement | 14-day free trial + free demo available | Pricing upon request | Website | |
| 10 | Best for data-driven leads | Free demo available | Pricing upon request | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best B2B Content Marketing Software Review
Below are my detailed summaries of the best B2B content marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Marq is a B2B content marketing and brand enablement platform that helps marketing teams create, manage, and distribute on-brand content at scale. Designed for enterprise teams across industries like real estate, healthcare, and financial services, Marq combines creative automation, centralized asset management, and analytics to maintain brand consistency across every touchpoint.
Why I picked Marq: I picked Marq because it helps you maintain complete control over brand identity while empowering your team to produce marketing materials quickly. Its template locking feature ensures all content stays on-brand, protecting core design elements like logos, fonts, and colors. I also like how Marq’s smart fields automatically populate data, which reduces repetitive design tasks and helps your team focus on strategic content creation. For B2B marketing teams that manage high content volume, this balance of flexibility and control makes Marq a standout choice.
Standout features & integrations:
Features include a centralized content management system that organizes templates and assets for easy access, creative automation tools that streamline data updates, and analytics that measure content performance across campaigns.
Integrations include Aprimo, Bynder, PhotoShelter, Flowcode, Canto, Brandfolder, and Acquia, connecting Marq seamlessly with leading DAM and CRM systems.
Pros and cons
Pros:
- Supports multi-channel delivery
- Speeds up content production
- Ensures strict brand consistency
Cons:
- Requires admin setup for templates
- Limited advanced design flexibility
Contentstack is a B2B content marketing platform built on a headless CMS architecture, giving teams the flexibility to deliver content across any digital channel. It empowers marketers and developers to create, manage, and distribute content from a single hub, without the constraints of traditional CMS platforms.
Why I picked Contentstack: It’s ideal for B2B teams that need to scale content delivery across multiple touchpoints. Its API-first design makes it easy to integrate with other tools in your stack, while collaboration features streamline teamwork. With modular content blocks and flexible publishing workflows, Contentstack supports agile content operations and future growth.
Standout features & integrations:
Features include workflow management that helps streamline your content production process. The platform also offers content versioning to keep track of changes and updates. Additionally, Contentstack provides an intuitive user interface that simplifies content management tasks.
Integrations include Salesforce, Adobe Experience Manager, Marketo, HubSpot, Google Analytics, Slack, Shopify, WordPress, Microsoft Dynamics, and Zendesk.
Pros and cons
Pros:
- Efficient collaboration features
- Seamless API integrations
- True headless CMS experience
Cons:
- Customization is somewhat restricted
- Best for experienced users
Canto is a B2B content marketing platform that helps teams manage, organize, and distribute content assets efficiently. It serves as a central hub for storing marketing collateral, making it easier to support content campaigns with consistent, brand-approved materials.
Why I picked Canto: It’s built to support B2B content operations by simplifying asset management. Powerful search tools help your team quickly locate and repurpose content, improving speed to market. Custom branding options ensure every asset shared stays on-brand, while user permissions offer control and security across teams and campaigns.
Standout features & integrations:
Features include advanced search capabilities that help you locate files quickly. The platform also offers customizable branding options to ensure consistency in your shared content. Additionally, Canto provides user permissions to control access and enhance security for your digital assets.
Integrations include Adobe Creative Cloud, Microsoft Office 365, Box, Dropbox, Google Drive, Slack, WordPress, Hootsuite, Shopify, and Mailchimp.
Pros and cons
Pros:
- User permissions for access control
- Customizable branding options
- Quick file search functionality
Cons:
- Restricted flexibility
- Requires technical knowledge
Optimizely is a B2B content marketing platform designed to help teams optimize content performance through testing and personalization. It enables marketers to experiment with messaging, layout, and delivery to create tailored content experiences that drive engagement and conversions.
Why I picked Optimizely: It’s a strong choice for B2B marketers focused on data-driven content strategies. The platform makes it easy to run A/B and multivariate tests to see what resonates with different audiences. Personalization tools adapt content based on user behavior, while detailed analytics provide clear insights to refine and improve campaigns in real time.
Standout features & integrations:
Features include advanced A/B testing that helps you refine your digital experiences. The platform also offers multivariate testing to analyze multiple variables simultaneously. Additionally, Optimizely provides detailed analytics to inform your optimization strategies.
Integrations include Adobe Analytics, Google Analytics, Salesforce, Marketo, HubSpot, WordPress, Slack, Shopify, Segment, and Tealium.
Pros and cons
Pros:
- Real-time campaign adjustments
- Detailed analytics
- Comprehensive experimentation capabilities
Cons:
- Advanced tools cost extra
- Requires technical expertise
Vev is a B2B content marketing platform built for teams that want to create visually engaging, interactive content without coding. It enables marketers to design immersive digital experiences such as landing pages, product showcases, and content hubs that stand out and drive audience engagement.
Why I picked Vev: Vev is well suited for B2B marketers looking to build high-impact, interactive content experiences. With custom animations and interactive elements, your team can craft content that captures attention and drives deeper engagement. The drag-and-drop editor simplifies the creation process, making it easy for teams to collaborate and produce polished content without technical skills.
Standout features & integrations:
Features include a drag-and-drop editor that simplifies the creation of interactive content. You can use custom animations to bring your designs to life. Additionally, Vev offers collaboration tools that allow your team to work together seamlessly on projects.
Integrations include Figma, Sketch, Adobe XD, Google Analytics, HubSpot, WordPress, Shopify, Mailchimp, Zapier, and Slack.
Pros and cons
Pros:
- Collaborative design space
- Custom animation capabilities
- No coding required
Cons:
- Design experience is needed
- Customization options are limited
ActiveCampaign is a B2B content marketing platform that helps teams deliver personalized content experiences and automate engagement across the customer journey. It combines content distribution, behavioral tracking, and campaign automation to support scalable, targeted outreach that drives results for lean marketing teams.
Why I picked ActiveCampaign: It’s built for B2B teams that need powerful content automation without added complexity. Its intuitive content workflows and personalization tools make it easy to tailor messaging to audience behavior. Automation features help deliver the right content at the right time, while its lightweight CRM ensures content efforts align with customer engagement goals.
Standout features & integrations:
Features include advanced email automation that allows you to create personalized marketing campaigns. The platform also offers lead scoring to prioritize your most promising prospects. Additionally, you can use its split testing feature to optimize your marketing strategies.
Integrations include Shopify, Salesforce, WordPress, Zapier, Facebook, WooCommerce, Stripe, Google Analytics, Eventbrite, and QuickBooks.
Pros and cons
Pros:
- Strong CRM capabilities
- Intuitive email marketing tools
- Tailored for small businesses
Cons:
- Complex initial setup
- Designed for experienced users
Hushly is a B2B content marketing platform built to deliver personalized, high-conversion content experiences. It equips marketers with tools like AccountSherpa and ContentSherpa to launch dynamic microsites and tailor content journeys based on buyer intent and behavior.
Why I picked Hushly: It shines in content personalization, using AI to adapt content in real time and recapture visitors through smart abandonment strategies. Features like self-nurturing landing pages and dynamic content delivery help boost engagement and extend content value. Hushly is built for B2B marketers aiming to create content journeys that convert and resonate.
Standout features & integrations:
Features include AI-driven content personalization, website abandonment capture, and self-nurturing landing pages. The platform also offers dynamic website personalization to engage visitors effectively. Additionally, Hushly provides lead enrichment to enhance data quality and conversion rates.
Integrations include Salesforce, HubSpot, Marketo, Pardot, Eloqua, LinkedIn, Google Analytics, Microsoft Dynamics, Drift, and Adobe.
Pros and cons
Pros:
- Dynamic website personalization
- AI-driven personalization
- Enhances content engagement
Cons:
- Few options to customize features
- Requires technical skills
Integrate is a B2B content marketing platform built to streamline campaign performance and data quality. It helps marketers deliver compliant, high-quality content experiences while ensuring that engagement data is accurate and actionable.
Why I picked Integrate: It’s ideal for B2B marketers who need to scale content-driven campaigns with confidence. Integrate automates data capture and compliance checks across multiple channels, ensuring your content reaches the right audience while maintaining clean, reliable data. With built-in AI and integration support, it empowers teams to optimize content performance and prioritize high-impact engagement.
Standout features & integrations:
Features include automated lead validation, AI-driven insights for campaign optimization, and seamless integration with marketing tools. The platform helps eliminate manual processes and protect brand compliance. It also optimizes media spend by filtering unqualified leads.
Integrations include Salesforce, Marketo, Eloqua, HubSpot, Pardot, Microsoft Dynamics, Adobe, Google Analytics, LinkedIn, and Facebook.
Pros and cons
Pros:
- Protects brand compliance
- AI-driven insights
- Enhances lead quality
Cons:
- Customization flexibility is limited
- Needs prior platform experience
Braze is a B2B content marketing platform that helps marketers deliver personalized, cross-channel content experiences that drive engagement and nurture leads. It enables teams to manage content delivery across email, web, and in-app channels while tracking performance in real time.
Why I picked Braze: It stands out for helping B2B marketers connect content with the right audience. Its advanced targeting and segmentation tools ensure your content reaches high-value accounts that are most likely to engage. Real-time engagement analytics provide insights to fine-tune your strategy, while automation features simplify content distribution across channels, making large-scale execution more efficient.
Standout features & integrations:
Features include real-time messaging that keeps your audience engaged. The platform also offers cross-channel delivery, allowing you to reach users on their preferred platforms. Additionally, Braze provides in-depth analytics to guide your marketing efforts.
Integrations include Salesforce, Slack, Segment, Amplitude, AppsFlyer, Adjust, Mixpanel, Looker, Splunk, and Tableau.
Pros and cons
Pros:
- Supports personalized campaigns
- User-friendly interface
- Cross-channel delivery options
Cons:
- Few settings to adjust
- Steep learning curve
DemandScience is a B2B marketing platform aimed at marketers seeking to enhance lead generation and campaign effectiveness. It focuses on lead generation, targeted advertising, and email marketing, helping your team connect with decision-makers.
Why I picked DemandScience: It stands out for its data-backed approach to content syndication, making it ideal for expanding reach into niche B2B markets. The platform leverages intent data and account-based targeting to ensure your content connects with the right decision-makers. Its content performance insights and enrichment tools help refine strategy and boost ROI. DemandScience acts like a true partner, supporting your team with precision and scale.
Standout features & integrations:
Features include targeted advertising that reaches specific audiences, email marketing for nurturing leads, and data management for accurate and actionable insights. The platform supports account-based marketing, allowing your team to focus on high-value accounts. It also provides strategic support to enhance your marketing campaigns.
Integrations include Salesforce, HubSpot, Marketo, Pardot, Eloqua, LinkedIn, Google Ads, Facebook, Microsoft Dynamics, and Adobe.
Pros and cons
Pros:
- Account-based marketing support
- Strong data enrichment
- High-quality lead generation
Cons:
- Higher cost for premium features
- Setup process is time-consuming
Other B2B Content Marketing Software
Here are some additional B2B content marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- Apollo
For contact discovery
- Bynder
For content asset management
- HubSpot
For marketing teams
- Hootsuite
For social media management
- Upland Kapost
For content operations
- Ibexa
For digital experience platforms
- Marketo Engage
For marketing automation
B2B Content Marketing Software Selection Criteria
When selecting the best B2B content marketing software to include in this list, I considered common buyer needs and pain points like improving lead generation and enhancing content distribution. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Content creation
- Lead generation
- Analytics and reporting
- Campaign management
- Integration with CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Multichannel automation
- AI-driven insights
- Customizable templates
- Advanced segmentation
- Real-time collaboration
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Customizable dashboards
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars for onboarding
- Chatbots for support
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Live chat options
- Comprehensive knowledge base
- Response time efficiency
- Personalized support
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Feature-rich plans
- Flexible subscription options
- Transparent pricing structure
- Return on investment
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- User satisfaction ratings
- Commonly mentioned pros and cons
- Feedback on feature effectiveness
- Consistency of positive experiences
- Customer loyalty and retention
How to Choose B2B Content Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will the software grow with your team? Consider future growth and whether the tool supports scaling up without major disruptions or costs. |
| Integrations | Does it connect with your existing systems? Check compatibility with CRM, email marketing, and analytics tools to ensure smooth data flow across platforms. |
| Customizability | Can you tailor the software to your needs? Look for tools that allow adjustments to workflows and dashboards to fit your team's unique processes. |
| Ease of use | Is the interface intuitive? Ensure that your team can navigate the software without extensive training, reducing the learning curve and maximizing productivity. |
| Implementation and onboarding | How quickly can you get started? Evaluate the resources provided for onboarding, such as tutorials, support, and training materials, to get your team up to speed. |
| Cost | How does the pricing fit your budget? Compare costs with expected ROI, and watch for hidden fees or pricing tiers that might affect long-term affordability. |
| Security safeguards | Are your data protected? Ensure the software complies with industry standards and offers features like encryption and regular security updates. |
| Support availability | Will you have access to help when needed? Look for 24/7 support options or dedicated account managers to assist your team in resolving any issues promptly. |
What Is B2B Content Marketing Software?
B2B content marketing software is designed to help businesses create, distribute, and manage content targeted at other businesses. Marketing professionals and content creators typically use these tools to enhance lead generation and improve brand engagement. Analytics, automation, and content management capabilities help with optimizing marketing strategies and reaching the right audience. Overall, these tools provide businesses with the means to effectively engage with potential clients and drive growth.
Features of B2B Content Marketing Software
When selecting B2B content marketing software, keep an eye out for the following key features:
- Content creation: Allows teams to easily produce and manage content tailored for B2B audiences, enhancing engagement and brand presence.
- Lead generation: Helps identify and attract potential clients by capturing interest through targeted content and campaigns.
- Analytics: Provides insights into content performance and audience behavior, enabling data-driven marketing decisions.
- Automation: Streamlines repetitive marketing tasks like email campaigns, saving time and increasing efficiency.
- Integration capabilities: Connects with existing CRM and marketing tools to ensure smooth data flow and unified marketing efforts.
- Customizable templates: Offers pre-designed layouts that can be tailored to match brand guidelines, speeding up content production.
- Multichannel distribution: Enables content sharing across various platforms, reaching a wider audience and maximizing impact.
- Collaboration tools: Facilitates teamwork by allowing multiple users to work on projects simultaneously, improving productivity.
- Security safeguards: Protects sensitive data with encryption and compliance with industry standards, ensuring client trust.
- User permissions: Controls access to content and features, maintaining organization and security within the software.
Benefits of B2B Content Marketing Software
Implementing B2B content marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved lead generation: Enhances your ability to attract potential clients through targeted content and campaigns, contributing to business growth.
- Enhanced efficiency: Automation of repetitive tasks saves time and allows your team to focus on strategic activities.
- Data-driven decisions: Analytics provide insights into content performance and audience behavior, helping refine marketing strategies.
- Better collaboration: Features like collaboration tools enable your team to work together effectively, improving productivity and output quality.
- Increased reach: Multichannel distribution capabilities ensure your content reaches a wider audience, maximizing its impact.
- Brand consistency: Customizable templates, AI-driven content writing, and content management features help maintain a cohesive brand image across all content.
- Secure data management: Security safeguards protect sensitive information, ensuring compliance with industry standards and building client trust.
Costs and Pricing of B2B Content Marketing Software
Selecting B2B content marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in B2B content marketing software solutions:
Plan Comparison Table for B2B Content Marketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic analytics, limited content creation, and support for one user. |
| Personal Plan | $10-$30 /user /month | Enhanced analytics, email marketing automation, and basic integrations. |
| Business Plan | $50-$100 /user /month | Advanced analytics, lead generation tools, multichannel distribution, and team collaboration. |
| Enterprise Plan | $150-$300 /user /month | Customizable templates, comprehensive integrations, priority support, and advanced security features. |
B2B Content Marketing Software FAQs
Here are some answers to common questions about B2B content marketing software:
How do I measure the success of my B2B content marketing software?
To measure success, track key performance indicators like lead generation, conversion rates, and engagement metrics. Analyze how well the software supports your marketing goals. Regularly review analytics to assess ROI and adjust strategies as needed to maximize effectiveness.
What integrations should I look for in B2B content marketing software?
Look for integrations with CRM systems, email marketing platforms, and analytics tools. These integrations help streamline data flow and improve efficiency. Ensure the software connects with the tools your team already uses to avoid disruptions in your workflow.
How can B2B content marketing software improve my team's efficiency?
The software automates repetitive tasks such as email campaigns and social media posting, freeing up time for strategic planning. It also centralizes content management, making collaboration smoother and reducing the time spent on administrative tasks.
What security features are important in B2B content marketing software?
Prioritize software with encryption, regular security updates, and compliance with industry standards. These features protect sensitive data and help maintain client trust. Evaluate the provider’s security protocols to ensure they align with your organization’s requirements.
How does B2B content marketing software support collaboration?
The software offers tools like shared dashboards and real-time editing, enabling your team to work together efficiently. These features improve communication and ensure everyone stays aligned on project goals. Look for platforms that support remote collaboration if your team is distributed.
What should I consider when evaluating the cost of B2B content marketing software?
Consider the pricing model, including any hidden fees or costs for additional features. Compare the software’s cost to its expected ROI and feature offerings. Ensure the plan you choose aligns with your budget and provides value for your investment.
What’s Next:
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