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There are seemingly countless content marketing platforms available, so figuring out which is best for you is tough. You know you want something that streamlines the process of content planning, creation, and scheduling across various channels, ensuring a consistent and effective content strategy—but now need to figure out which solution is the best fit. I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, and using dozens of different content marketing tools to bring you this shortlist of the best content marketing platforms overall.

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The Best Content Marketing Platforms Summary

Tools Price
Ahrefs From $99/month when paying month-to-month or $83/month when billed annually
Contently Custom pricing upon request
BuzzSumo From $95/month when billed annually
CoSchedule From $39/user/month when paid monthly or $29/user/month when billed annually
Buffer From $6/user/month
StoryChief From $100/month
PathFactory Custom pricing upon request
DivvyHQ From $89/user/month when paying monthly or $79/user/month when billed annually
Yoast From $99/year
ContentStudio From $25/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose Content Marketing Platforms

With so many different content marketing platforms available, it can be challenging to make decisions on what content marketing platform is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting content marketing platforms, consider the following:

  • What problem are you trying to solve - Start by identifying the content marketing feature gap you're trying to fill to clarify the features and functionality the content marketing platform needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated content marketing platform.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare content marketing platform features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Content Marketing Platform Reviews

You can use the simple overviews of each tool below to understand how each tool stands out from other content marketing platforms.

Best for content performance reports

  • No free trial
  • From $99/month when paying month-to-month or $83/month when billed annually
Visit Website
Rating: 4.6/5

Ahrefs provides businesses with in-depth content performance reports.

Why I picked Ahrefs: The platform provides powerful reports to help you analyze your content and see where it’s ranking compared to your competition. Ahrefs has reports that uncover your competition’s organic keywords, backlink strategies, and PPC keywords. With this information, you and your teams can create content that will rank on search engines.

Ahrefs works for any sized organization that needs help planning and optimizing its website and content for search engines. The software provides a site explorer tool that will allow you to enhance search traffic with your content. With this tool, you can access crucial information regarding your content’s ranking and how it compares to other relevant content.

Ahrefs Standout Features and Integrations

Features include competitor analysis, keyword research tools, keyword tracking, rank tracking, site auditing, data dashboards, and list management.

Integrations include Marketing Miner, GuinRank, Rambox, Google Search Console, AgencyAnalytics, DashThis, Desktop.com, Rank Ranger, Klipfolio, Pipedream, and SEO Review Tools.

Pros and cons

Pros:

  • It’s an all-in-one SEO solution.
  • Extensive content research tools.
  • Understandable dashboard and interface.

Cons:

  • Expensive subscription tiers.
  • No free trial.

Best all-in-one content marketing platform

  • Free demo
  • Custom pricing upon request
Visit Website
Rating: 4.6/5

Contently provides an all-in-one tool that gives everything a business needs to plan and create content.

Why I picked Contently: The platform is a robust, all-in-one tool that gives your businesses the features you need to plan and create content, engage with your audience, and optimize your content’s output for the best results. Contently uses a story idea algorithm that recommends concepts likely to perform well in search engines, so your content team can start generating content based on these ideas. The platform can keep your content team on track by providing a documented content strategy that stores and applies your content goals throughout every stage of the writing process. Contently can also help your organization stay ahead of trends with its search and social listening capabilities that show you which topics, formats, channels, and tone of voice will engage your audience.

Contently works well for larger enterprises that need a solution that will help their teams create, schedule, and publish content from one platform. If you need new content creators, Contently provides a creative marketplace with over 160,000 vetted writers, journalists, videographers, illustrators, designers, and other creators to add to your team. The platform handles the staffing, management, invoicing, and payment processes on your behalf so you can focus on creating compelling content.

Contently Standout Features and Integrations

Features include audience targeting, brand management, editorial calendar, publish scheduling, distribution management, conversion tracking, social media management, portfolio screening, and project management.

Integrations include Mailchimp, WordPress, Zapier, HubSpot Marketing Hub, Pardot, Wufoo, Shift, Marketo, Adobe Experience Manager, Drupal, Eloqua, and Outbrain.

Pros and cons

Pros:

  • Great for content collaboration.
  • User-friendly and adaptable.
  • Exceptional account success team.

Cons:

  • The initial setup is complex.
  • Managing the calendar can be complex.

Best for finding content influencers

  • 30-day free trial to new subscribers
  • From $95/month when billed annually
Visit Website
Rating: 4.5/5

BuzzSumo helps businesses find influencers who will most likely help share your content effectively.

Why I picked BuzzSumo: If you’re sharing your content on social media, BuzzSumo can help you find relevant influencers with a history of sharing similar content. The Top Sharers tool within BuzzSumo will pinpoint these influencers and reach out to them to find out if they’re willing to share your content to expand your reach. The platform will track your content’s performance and create in-depth reports to help you see if the influencer’s efforts are working.

BuzzSumo is an excellent option for businesses needing a solution for content insights to help them create content ideas and monitor performance. BuzzSumo’s comprehensive analytics lets you see what content works best and where you need to make improvements. You can use the tool to find the words and phrases your target audience is searching for online and create high-performing content based on that information.

BuzzSumo Standout Features and Integrations

Features include brand management, audience targeting, conversion tracking, social media management, distribution management, influencer discovery, SEO auditing, competitor analysis, and keyword research tools.

Integrations include a powerful API that allows users to build custom integrations.

Pros and cons

Pros:

  • Excellent content selection tools.
  • Conducts in-depth keyword research.
  • Useful content analyzer.

Cons:

  • Complex setup process.
  • Pricey for some users.

Best for coordinating content projects

  • Offers a free forever subscription tier
  • From $39/user/month when paid monthly or $29/user/month when billed annually
Visit Website
Rating: 4.4/5

CoSchedule provides tools that will help businesses coordinate their content projects effectively.

Why I picked CoSchedule: The software lets you coordinate all your content marketing projects and campaigns in one platform. CoSchedule specifically focuses on providing a centralized content calendar to help you plan what content to publish and when. CoSchedule includes an editorial calendar and features that will help you manage your social media, assign tasks, and have team discussions.

CoSchedule is suitable for any sized business that doesn’t need a full-blown marketing suite and is looking for a robust editorial calendar. The software helps you create a single publishing calendar that acts as your content blueprint for blogs, social media, emails, and other content types. CoSchedule also serves as an asset repository where you can store, index, and share your content assets.

CoSchedule Standout Features and Integrations

Features include an editorial calendar, publish scheduling, social media management, campaign management, multi-channel publishing, asset library, brand control, workflow management, version control, and asset sharing.

Integrations include Wrike, HoneyBook, Basecamp, Desktop.com, Mailchimp, Google Analytics, Asana, Trello, Evernote, Constant Contact, Zapier, Google Drive, and ActiveCampaign.

Pros and cons

Pros:

  • Perfect for managing multiple social channels.
  • Drag-and-drop calendar tool.
  • Effective content schedule recommendations.

Cons:

  • Has a slow load time.
  • No alerts if a social account is unlinked.

Best for social media content publishing

  • 14 days free trial
  • From $6/user/month
Visit Website
Rating: 4.3/5

Buffer helps businesses publish content on their social media pages directly from the web interface.

Why I picked Buffer: The tool provides a range of social media content publishing tools that are simple to use. With Buffer, you can schedule your posts and publish content to several social media networks, such as Facebook, Instagram, Twitter, Facebook Groups, LinkedIn, and TikTok. You can use Buffer to drive meaningful engagement and brand growth by crafting different messages for each social network. The platform will publish your content for you to help you save time and showcase your work with automated reports.

Buffer is an excellent tool for any sized business needing a solution to help build their brand and connect with an online audience. The platform provides a suite of social media tools that are perfect for modern online brands that need to optimize their visual marketing, audience engagement, and analytics. Also, Buffer provides an artificial intelligence assistant that can help you generate ideas immediately and repurpose your existing content multiple times to help your business grow engagement across all your social media platforms.

Buffer Standout Features and Integrations

Features include customizable reports, multi-channel data collection, engagement tracking, brand tracking, automated publishing, content management, post scheduling, conversion tracking, social media monitoring, and customer engagement.

Integrations include ProjectManager, Desktop.com, Mailchimp, WordPress, Slack, Trello, Evernote, Google Drive, Zapier, Rebrandly, Typeform, IFTTT, and Zoho Flow.

Pros and cons

Pros:

  • Automated publishing tools.
  • Increases social media visibility.
  • Top-notch analytics.

Cons:

  • Doesn’t support some hashtags.
  • Slow when uploading multiple images.

Best for multi-channel content marketing

  • 14-day Free trial
  • From $100/month
Visit Website
Rating: 4.5/5

StoryChief allows users to create and publish content across multiple channels simultaneously.

Why I picked StoryChief: The platform makes it possible to publish articles across channels such as WordPress, Medium, Shopify, and other high-level sites. StoryChief also allows sharing this content across social media channels and your email marketing platform. It’s a robust tool that enables users to schedule a lot of content in a short amount of time.

StoryChief works well for organizations that need a solution to improve team collaboration. It’s likely that you have multiple people working on creating excellent content. StoryChief makes it possible to ensure everyone is in sync while working by providing a content collaboration workspace that everyone can access no matter where they are.

StoryChief Standout Features and Integrations

Features include content campaigns, content calendars, multi-channel marketing, content collaboration, SEO copywriting, AI power mode, analytics and reporting, social media management, employee advocacy, and content data management.

Integrations include Desktop.com, Mailchimp, WordPress, Slack, HubSpot CRM, Zapier, HubSpot Marketing Hub, Wufoo, Shift, Medium, Webflow, Integrately, Drupal, and Easyflow.

Pros and cons

Pros:

  • Easy-to-use content workflow.
  • One-click content distribution.
  • Built-in SEO guidance.

Cons:

  • Analytics is underdeveloped.
  • Custom fields need improvement.

Best for real-time content consumption data

  • Free demo
  • Custom pricing upon request

PathFactory helps businesses better understand content consumption performance by providing intelligent content experience data.

Why I picked PathFactory: The software’s Content Intelligence Platform helps you accelerate your buyers’ journey with intelligent content experience data. PathFactory provides insights to help you focus your content marketing where your audience spends the most time. PathFactory uncovers which content is performing the best so you can replace poor performers with the best content. You can get the most out of your audience by giving them everything they need in real-time.

PathFactory is an excellent choice for mid-sized businesses and large enterprises that operate in the B2B space. The platform’s AI features help your business reduce friction by developing real-time content journeys. PathFactory can help you and your team understand how many leads your content generated as well as how qualified the leads are.

PathFactory Standout Features and Integrations

Features include lead scoring, progress tracking, engagement monitoring, customer segmentation, campaign personalization, lead nurturing, brand management, multi-channel publishing, conversion tracking, and audience targeting.

Integrations include Marketo, Vidyard, 6sense, Terminus, HubSpot, Pardot, Oracle Marketing Cloud, Microsoft Dynamics 365, Brightcove, Wistia, Google Analytics, Drupal, Sitecore, and Allego.

Pros and cons

Pros:

  • Straightforward onboarding process.
  • Excellent engagement insights.
  • Top-notch customer service.

Cons:

  • Can be challenging to find some features.
  • Some reporting functionalities are complex.

Best for content automation and AI

  • 14-day trial for new subscribers
  • From $89/user/month when paying monthly or $79/user/month when billed annually

DivvyHQ is an all-in-one platform that lets businesses automate repetitive content marketing tasks with AI.

Why I picked DivvyHQ: The software is a content marketing platform you can use to develop content strategies, organize work, create new content, and measure results. DivvyHQ helps businesses with these processes by providing an AI and automation system that takes over specific parts of your content workflow. It simplifies various repetitive tasks, such as content calendar changes, style guide recommendations, content editing, workflow creation, and reports.

DivvyHQ is suitable for mid-sized businesses and large enterprises that need a solution to help ideate, plan, and produce significant numbers of content. DivvyHQ integrates with over 1,000 marketing software that will help your business upload and publish content quickly from the platform. The platform uses a real-time dashboard that allows your teams to monitor workflows and see updates automatically.

DivvyHQ Standout Features and Integrations

Features include content analytics, collaboration tools, content management, automation and AI, content planning, content templates, brand management, editorial calendar, social media management, and conversion tracking.

Integrations include Microsoft 365, WordPress, Dropbox, Microsoft OneDrive, Box, Google Drive, and Microsoft Outlook.

Pros and cons

Pros:

  • Easy to move content in the calendar.
  • Simple scheduling features.
  • Manages multiple high-volume projects.

Cons:

  • The user interface needs improvement.
  • Overwhelming at first

Best for creating optimized content for keywords

  • Offers a free version of the plugin
  • From $99/year

Yoast is a WordPress plugin that helps businesses write content for SEO.

Why I picked Yoast: This plugin is a popular tool for SEO that will help you optimize your content for a specific keyword. It focuses on ensuring search engines can find and understand your content. Yoast uses simple red, yellow, and green indicators that make it easy for you to determine if you optimized your content correctly or what needs more work.

Yoast is for businesses that use WordPress to build their website and want to improve their content’s SEO. The plugin can help you protect your content from scraper websites that curate content from across the internet using RSS feeds and publish them. Yoast solves this by adding a link to your content to tell search engines the original location of the content.

Yoast Standout Features and Integrations

Features include SEO auditing, content management, dashboards, word complexity, front-end SEO inspector, inclusive language analysis, estimated reading time calculator, schema controls, and keyword tracking.

Integrations include Blogely, WordPress, SEMrush, WooCommerce, Magento, ExactMetrics, Drupal, MainWP, BuddyBoss, WordPress VIP, Zapier, and Stackreaction.

Pros and cons

Pros:

  • Shows Google search previews.
  • Offers real-time content analysis.
  • Easy to use and understand.

Cons:

  • Sometimes reads content wrong.
  • Recommendations need improvement.

Best for creating engaging content

  • Free 14-day trial
  • From $25/month

ContentStudio helps businesses create and share engaging content at the right time.

Why I picked ContentStudio: With this content marketing platform, you can use its discovery, planning, publishing, and tracking features to deliver engaging content. The discovery feature in ContentStudio helps you find and analyze content that’s performing well in your industry. The planner tool adds structure to collaboration and teamwork efforts with a content calendar. The publisher feature schedules your content delivery, and the analytics helps you measure and report your content’s performance.

ContentStudio works for publishers, brands, agencies, and startups that need a solution to consistently share their best content and expand their reach. The software provides you with all the features you need to centralize your content marketing efforts across all your channels, such as social networks, blogs, and newsletters. To help save you time, ContentStudio also provides an AI Caption feature that will automatically create custom AI-generated content that is customized to your audience.

ContentStudio Standout Features and Integrations

Features include customizable templates, text editor, website management, audience targeting, brand management, publish scheduling, social media management, SEO management, editorial calendar, and customizable reports.

Integrations include WebFlow, Zapier, Shopify, Canva, Google Drive, Dropbox, Firebase, YouTube, Dailymotion, and Pocket.

Pros and cons

Pros:

  • Robust content planning and publishing.
  • Simplifies content creation processes.
  • Excellent user interface.

Cons:

  • Not a lot of integrations.
  • The mobile app needs work.

Other Content Marketing Platforms

Here are some additional solutions that didn;t make the top list but are still worthy of consideration.

  1. Uberflip

    Best for personalized content

  2. Semrush

    Best for discovering content ideas

  3. Ceros

    Best for creating interactive content experiences

  4. monday.com

    Best for content project collaboration

  5. Mention

    Best for understanding audience perception

  6. Meet Edgar

    Best for managing social media content

  7. Curata

    Best for content curation

  8. Upland

    Best for aligning content strategies with customer journeys

  9. Percolate

    Best end-to-end content marketing platform

  10. Acrolinx

    Best for keeping content on-brand with AI

  11. SparkToro

    Best for audience research

  12. Hubspot Marketing Hub

    Best for creating quality blog content

  13. Hemingway Editor

    Best content editor app

If you still haven't found what you're looking for here, check out these tools closely related to digital marketing strategy that we've tested and evaluated.

Selection Criteria for Content Marketing Platforms

Selecting the right content marketing platform involves a careful evaluation of what they have to offer. Through extensive personal trials and research, I've developed criteria to guide software buyers towards making an informed decision.

Core Content Marketing Platform Functionality: - 25% of total weighting score
These include:

  • Efficient content creation and management across various formats.
  • Strategic content planning and scheduling capabilities.
  • Comprehensive SEO tools for content optimization.
  • Robust analytics and performance tracking.
  • Effective distribution channels for maximizing content reach.

Additional Standout Features: - 25% of total weighting score
Identifying unique features involves looking for:

  • Advanced AI-driven content recommendations for improved engagement.
  • Integration with CRM and other marketing tools for a seamless workflow.
  • Personalization and segmentation tools for targeted content delivery.
  • Innovative use of technologies like machine learning for predictive analytics on content performance.

Usability: - 10% of total weighting score
Key aspects include:

  • An intuitive, user-friendly interface that simplifies complex tasks.
  • Drag-and-drop features for content scheduling and management.

Onboarding: - 10% of total weighting score
Important considerations are:

  • Comprehensive resources such as video tutorials and interactive guides.
  • Access to customer support during the initial setup phase.

Customer Support: - 10% of total weighting score
Evaluating based on:

  • Availability of 24/7 support via multiple channels.
  • Proactive assistance and responsiveness to inquiries.

Value For Money: - 10% of total weighting score
Assessment focuses on:

  • Transparent pricing models that offer flexibility and scalability.
  • A clear correlation between price and the features or benefits provided.

Customer Reviews: - 10% of total weighting score
Looking for:

  • High satisfaction ratings and positive feedback on usability and support.
  • Testimonials highlighting significant improvements in content marketing outcomes.

In selecting a content marketing platform, it's crucial to weigh these criteria according to your organization's specific needs, ensuring that the chosen solution not only addresses current challenges but also scales with your future marketing ambitions.

Here are some trends I’ve noticed for content marketing technology, plus what they might mean for the future of the marketing industry. I sourced countless product updates, press releases, and release logs to tease out the most important insights.

  • Enhanced Personalization and Targeting: There's a significant push towards more sophisticated personalization, using data analytics to tailor content to individual preferences, behaviors, and historical interactions.
  • Automated Content Creation and Management: Automation tools are evolving to help marketers plan, create, manage, and distribute content more efficiently, reducing manual tasks and freeing up time for strategic thinking.
  • AI-driven Content Generation: Tools that assist in creating draft content or suggesting improvements to existing content are becoming more advanced, helping marketers produce content at scale.
  • Predictive Analytics for Content Success: Some platforms are introducing predictive analytics to forecast content performance before publication, helping marketers allocate resources more effectively.

Marketers looking to stay ahead in 2024 will benefit from choosing platforms that offer these evolving features, aligning with the shift towards more data-driven, efficient, and personalized content marketing strategies.

What is a Content Marketing Platform?

A content marketing platform is a specialized software tool designed to help businesses efficiently create, manage, and distribute content. Its primary purpose is to streamline the content creation process, organize content scheduling, and ensure consistent messaging across various channels. This platform typically offers features for collaboration, content curation, and editorial planning, as well as analytics to track content performance and audience engagement.

Features of Content Marketing Platforms

Key features of content marketing platforms are designed to support the entire content marketing lifecycle, from strategy and creation to distribution, management, and analysis. These features include:

  1. Content Creation and Editing Tools: These platforms often come with built-in tools to help create various types of content, such as blog posts, videos, and infographics, along with editing features to ensure high-quality outputs.
  2. Content Calendar and Scheduling: A centralized content calendar allows for planning, scheduling, and publishing content across different channels, ensuring consistent and timely delivery of marketing messages.
  3. Workflow and Collaboration Tools: To facilitate teamwork, these platforms offer features for assigning tasks, tracking progress, and enabling communication among content creators, editors, and marketers.
  4. SEO and Optimization Tools: Built-in SEO tools help optimize content for search engines, including keyword research, optimization suggestions, and SEO performance tracking to improve visibility and reach.
  5. Content Distribution and Social Media Management: Features that allow for the distribution of content across various channels, including social media, email newsletters, and other digital platforms, to ensure maximum exposure.
  6. Analytics and Performance Measurement: Comprehensive analytics tools measure the performance of content, providing insights into engagement, reach, conversions, and overall ROI, enabling marketers to make informed decisions.
  7. Asset Management: A repository for storing and organizing digital assets like images, videos, documents, and templates, making it easy to find and reuse content.
  8. Audience Targeting and Personalization: Tools to segment audiences and personalize content based on user behavior, preferences, and demographics to increase engagement and conversion rates.
  9. Integration Capabilities: The ability to integrate with other marketing tools and platforms, such as CRM systems, email marketing software, and analytics tools, for a seamless marketing ecosystem.
  10. Compliance and Security: Ensuring that content creation and distribution comply with legal standards and regulations, along with robust security measures to protect sensitive information.

These features combine to create a powerful toolset for marketers, enabling them to efficiently manage their content marketing efforts, tailor their strategies to meet audience needs, and measure the impact of their campaigns on overall business goals.

Benefits of Content Marketing Platforms

Content marketing platforms offer a suite of tools designed to optimize the content lifecycle, ensuring that marketing efforts are both efficient and effective. Here are five primary benefits of utilizing content marketing platforms:

  1. Streamlined Content Creation Process: Simplifies the production of content across various formats. By providing templates and editorial tools within one platform, it reduces the time and effort needed to create engaging content, thereby increasing productivity.
  2. Centralized Content Management: Offers a single repository for all content assets. This centralization makes it easier for teams to store, organize, and access content, enhancing collaboration and consistency across marketing campaigns.
  3. Enhanced Distribution and Reach: Facilitates multi-channel content distribution. Content marketing platforms enable users to publish and promote content across different digital channels directly, ensuring broader audience reach and engagement.
  4. Data-Driven Insights and Analytics: Provides analytics on content performance. With built-in analytics tools, marketers can track the effectiveness of their content, gain insights into audience behavior, and make data-informed decisions to optimize future content strategies.
  5. Improved SEO and Visibility: Integrates SEO tools to enhance content discoverability. By optimizing content for search engines, these platforms help increase organic traffic, improving overall online visibility and attracting more potential customers.

For organizations looking to elevate their content marketing strategy, investing in a comprehensive platform can be a game-changer, driving better engagement, enhanced visibility, and ultimately, higher conversion rates.

Cost & Pricing for Content Marketing Platforms

Content marketing platforms come in various pricing and plan options designed to cater to different business sizes, needs, and budgets. Below is a simplified overview of typical plan options you might encounter when selecting a content marketing platform.

Plan Comparison Table for Content Marketing Platforms

Plan TypeAverage PriceCommon Features Included
Basic$0 - $99/month- Limited content creation tools
- Basic analytics
- Access to standard templates
- Community support
Professional$100 - $800/month- Advanced content creation and editing tools
- Enhanced analytics and reporting
- Multi-channel distribution
- Email and chat support
Enterprise$800+/month- Customizable templates and workflows
- Comprehensive analytics and SEO tools
- Integration capabilities with other software
- Dedicated account manager and 24/7 support
Free Option$0- Access to basic content creation tools
- Basic analytics
- Limited templates

When considering which plan to choose, think about your organization's content marketing goals, the size of your team, and the level of support you might need. Always look for a plan that balances cost with the features and support your business needs to succeed.

New & Noteworthy Product Updates

Below, you’ll find our release notes and take on the latest and greatest content marketing platforms product updates. Discover what’s now possible through feature releases, improvements, and updates on web, desktop and mobile apps. Learn what’s new, if it’s hot—or not, and why it matters for digital marketers.

April 2024 Updates

Here are some April update highlights.

ContentStudio Update Notes

ContentStudio's updated Social Media Post Composer simplifies Instagram scheduling, allowing direct video uploads and streamlined publishing, boosting efficiency for users.

In April 2024, ContentStudio released a significant update to its Social Media Post Composer. This enhancement has simplified the process for users to schedule Instagram posts, reels, and stories directly from the platform's dashboard. The update introduces the capability for users to add videos directly within the composer and select their preferred method of publishing, streamlining the content creation workflow.

The update greatly improves user efficiency by integrating more functions directly into the ContentStudio dashboard. Now, users can manage video content and their publication settings without toggling between different tools or platforms. This means less time spent on the mechanical aspects of content scheduling and more on creative processes.

The value of this update lies in its ability to save time and reduce complexity for marketers and social media managers. By centralizing critical features and allowing direct video uploads, ContentStudio users can achieve a more cohesive social media strategy and maintain a consistent presence online with less effort. This can lead to better engagement rates and a stronger brand presence across social platforms.

Verdict: Hot! Scheduling video content through third-party platforms can be challenging, so it's great to see ContentStudio smoothing out the process, especially as short-form videos like Reels are increasingly popular with younger audiences.

DivvyHQ Update Notes

DivvyHQ's recent updates enhance digital asset management with improved organization and sharing.

In April 2024, DivvyHQ released significant enhancements to their platform, focusing on two crucial aspects: content library organization features and a comprehensive content quality assurance guide.

These updates are designed to streamline the management and production of digital content, addressing the complex needs of modern marketing teams. By centralizing these assets in a well-structured repository, DivvyHQ has made it easier for teams to access and manage their marketing materials efficiently.

This feature not only simplifies the search and retrieval of assets but also enhances collaboration by allowing team members to share materials effortlessly and make updates to existing assets. Plus, the content quality assurance guide provides a roadmap for creating high-quality, impactful content that resonates with target audiences.

Verdict: Hot! The one-two punch of digital tools and best practices resources makes this an update worth checking out ASAP.

Uberflip Update Notes

Uberflip has announced that it will be retiring its Image Migrator app in 2024. The decision to phase out this application comes as part of Uberflip's efforts to streamline its services and focus on more integrated solutions.

The Image Migrator app, which was designed to assist users in transferring images between various parts of the Uberflip platform efficiently, will see its functionality absorbed into other areas of the Uberflip suite, promising a more seamless content management experience.

Users of the Image Migrator app are encouraged to transition to the newer tools provided by Uberflip that offer enhanced capabilities and better support for modern content needs. This update aligns with Uberflip's ongoing commitment to improving user experience and maintaining up-to-date technology infrastructure.

Verdict: Mixed! While losing a feature you are already familiar with always hurts a bit, Uberflip's new image management system seems to be more organized and streamlined. Time will tell if it can live up to its predecessor!

March 2024 Updates

Here are some March update highlights.

Ahrefs Update Notes

Ahrefs' Pages 2.0 update enhances SEO tracking by displaying all URLs ranking for tracked keywords, along with metrics like traffic value and historical data.

Ahrefs launched a significant update to their platform on March 6, 2024, introducing Pages 2.0. This new feature is designed to enhance the visibility and tracking of SEO performance by displaying all URLs that are ranking for tracked keywords within a user's project.

The primary function of Pages 2.0 is to provide a more detailed and structured view of keyword ranking performance across different URLs. By integrating metrics like traffic value and historical performance data, this update allows users to see not just which keywords are ranking but also how these rankings translate into potential economic value.

The value of Pages 2.0 to Ahrefs users lies in its ability to deliver a granular, real-time snapshot of SEO performance. This update is particularly valuable for SEO professionals and marketers looking to maximize the ROI of their digital campaigns by targeting high-performing keywords and optimizing content that contribute the most to their business goals.

Verdict: Hot! Between these tracking/performance updates and their deeper Google Search Console integration, Ahrefs is making content marketing much easier from a technical SEO side of things.

BuzzSumo Update Notes

Competitor research on social platforms is crucial for creating effective content.

In March 2024, BuzzSumo rolled out a significant update to their platform with the introduction of enhanced tools specifically designed for analyzing Facebook Pages. This update is tailored to provide users with the capability to delve deeper into the analytics of individual and multiple Facebook pages simultaneously, enabling the comparison of up to 10 different pages at one time.

The core functionality of the BuzzSumo Facebook Tools update revolves around its sophisticated analysis features. Users can now examine page-level engagement metrics in much finer detail. This includes the ability to track and compare the performance of various content types across different pages, measure engagement trends over time, and assess the overall effectiveness of Facebook posts.

This is especially beneficial for marketers, social media managers, and brands looking to maximize their impact on one of the world's largest social platforms, ensuring their content not only reaches but also resonates with their target demographic.

Verdict: Hot! Competitor research on social platforms is essential to crafting content that produces real results.

Buffer Update Notes

Buffer offered insights on LinkedIn's algorithm, emphasizing the creation of relevant, expert, and engaging content to boost user visibility and interaction.

In April 2024, Buffer released valuable insights into LinkedIn's newly updated algorithm, which has been engineered to prioritize content based on its relevance, expertise, and engagement. This update was part of Buffer’s ongoing efforts to provide users with the latest strategies and tools for effective social media management.

The update provided by Buffer includes specific advice on how to tailor content to meet LinkedIn's algorithm criteria effectively. Key points include the importance of crafting content that is not only relevant to the intended audience but also demonstrates the author's expertise and ability to engage viewers.

By aligning their content creation strategies with the intricacies of LinkedIn's algorithm, Buffer's users can significantly improve their engagement rates and expand their professional networks. This strategic insight into LinkedIn's ranking mechanisms empowers users to create more effective social media campaigns that are optimized for visibility and interaction.

Verdict: Not! This was, unfortunately, the most "exciting" update from Buffer so far this year and it's very niche, to say the least. LinkedIn is booming, but I don't know if anyone was waiting with bated breath for this enhancement.

PathFactory Update Notes

PathFactory's Templated Experiences update boosts interface customization and analytics, enhancing content management and engagement.

PathFactory introduced significant updates to its Templated Experiences on March 12, 2024, aimed at providing users with enhanced customization and configuration options. The updates included new settings for font type and color in Cookie Consents and Access Protection, alongside advanced configuration capabilities for Landing Pages and Content Pages.

These enhancements allow users to tailor the appearance and functionality of their content more precisely, aligning with their brand identity and operational needs. This level of customization extends to various elements of the platform, enhancing the overall flexibility and utility of the PathFactory suite.

The ability to precisely customize and configure elements within Templated Experiences not only elevates the visual appeal and coherence of content but also improves the effectiveness of digital marketing campaigns.

Verdict: Not! I love customizability enhancements but this one seems very narrow in scope and may only benefit a niche user group.

February 2024 Updates

Here are some February update highlights.

CoSchedule Update Notes

CoSchedule introduced over 20 free AI Writing Tools to help users overcome writer's block and streamline content creation across SEO, content marketing, and social media platforms.

On February 12, 2024, CoSchedule expanded its toolkit by launching over 20 free AI Writing Tools. By integrating these tools into their platform, CoSchedule aims to support users in various facets of content creation, from SEO and content marketing to social media management.

The new AI Writing Tools offer functionalities that simplify the initial stages of content creation, allowing users to generate first drafts quickly. These tools are equipped to handle a range of content types, including blog posts, social media updates, and marketing emails, providing tailored suggestions that align with SEO best practices.

The introduction of these tools holds substantial value for CoSchedule users by significantly reducing the time and effort involved in content creation. By streamlining the process from ideation to execution, these tools help marketers and content creators maintain a consistent and effective online presence.

Verdict: Hot! Having AI templates/pre-programmed prompts at your finger tips for a variety of content types is super valuable (and time saving).

Frequently Asked Questions

Here are a few popular questions answered for your convenience.

What are the different types of content marketing?

When it comes to content marketing, knowing which type to use can be challenging. You can choose from multiple content marketing types to share your expertise. The key is to use a content type that provides information or entertainment in support of a business goal. The most common content types include:

  • Blog Content Marketing: This is the cornerstone of content marketing because it builds brand awareness and increases customer engagement. Blog posts can improve your website’s SEO, and it’s an affordable way to increase organic traffic.
  • Video Content Marketing: Creating video content will quickly engage your target audience. You can use videos to create various content in your industry that engages your market and leaves your audience wanting more.
  • Infographic Content Marketing: The main point of an infographic is to simplify complicated information from a survey or study and break it down into vital points. You can use them alongside blogs or as standalone content for social media.
  • Social Media Content Marketing: Unlike other forms of content marketing, social media content aims to get your audience to look and respond directly. Social media can be a great way to generate new leads for your business.
  • Newsletter & Email Content Marketing: This form of content marketing helps your business keep your audience’s attention in the long term. Newsletters and email lists will help you get your brand in front of your customers regularly.

What is the easiest content marketing platfrom to learn and use?

One content marketing platform known for its user-friendly interface and ease of use is HubSpot. HubSpot offers a comprehensive suite of tools for content creation, management, and distribution, making it easy for marketers to create, publish, and track their content marketing efforts. The platform provides a user-friendly content editor, pre-built templates, and intuitive workflows that guide users through the content creation process. Additionally, HubSpot offers robust analytics and reporting features to measure the performance of content campaigns and optimize strategies. With its user-friendly interface and extensive support resources, HubSpot is an excellent choice for marketers looking for an easy-to-learn and user-friendly content marketing platform.

Can content marketing platforms support multilingual content creation and management?

Yes, many content marketing platforms offer robust support for multilingual content creation and management. This functionality allows businesses to tailor their content for different regions and languages, ensuring that they can effectively reach and engage with a global audience. These platforms typically include features for content translation, localization, and distribution, making it easier for marketers to manage and deploy content across various languages and cultural contexts.

Are there any content marketing platforms specifically designed for small businesses?

Absolutely. Several content marketing platforms cater specifically to the needs of small businesses by providing cost-effective, user-friendly solutions. These platforms focus on simplicity and efficiency, offering essential tools for content creation, distribution, and analytics without the complexity or high cost associated with larger enterprise solutions. They help small businesses to effectively execute content marketing strategies with limited resources.

Do any content marketing platforms offer dedicated support for video content?

Yes, a number of content marketing platforms now include dedicated support for video content, recognizing its importance in today’s digital landscape. These platforms provide tools for creating, editing, optimizing, and distributing video content, alongside traditional text-based content. Features may include video SEO, social media integration, and analytics, helping marketers maximize the reach and impact of their video content.

How do content marketing platforms facilitate team collaboration and workflow management?

Content marketing platforms often come equipped with collaboration and workflow management tools designed to streamline the content creation process. These tools enable team members to work together seamlessly, regardless of their location, by allowing tasks assignment, progress tracking, and real-time feedback and edits. Workflow management features ensure that each step of the content creation and distribution process is efficiently managed, from initial planning to publication and analysis.

Can content marketing platforms provide detailed insights into customer engagement with the content?

Indeed, one of the key strengths of content marketing platforms is their ability to offer detailed analytics and insights into how audiences engage with content. These platforms can track a variety of metrics, such as views, shares, time spent on page, and conversion rates, providing marketers with valuable data to understand audience behavior. This information helps in optimizing content strategies for better engagement and achieving specific marketing goals.

Additional Content Tool Reviews

Marketing professionals use various platforms, including the content marketing platforms I listed in this article. Marketers have many requirements to perform their tasks effectively, and you can find software to fulfill them. Other marketing software to consider include:

The Takeaway

63% of marketers state that content marketing helps their business build loyalty with their existing customer base. So, you can see how implementing this software in your company can benefit you. There are many content marketing platforms that will help your business create, publish, and distribute content and measure its effectiveness.

If you need more insights into effective strategies or tools to help your business grow, sign up for The CMO Club newsletter. Here you’ll get advice from top marketing leaders and software recommendations you can implement in your business and watch it grow.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.