16 SEO Courses For Upskilling In 2025
Why should you invest in an SEO course if everyone is saying generative AI is gonna kill SEO? Well, head over to LinkedIn, pop into the Jobs section, filter for the United States, and search for SEO jobs.
Checked? There are currently over 28K SEO job ads. I don't think SEO is going away anytime soon. It might probably change in some manner, which is more reason why you need to stay updated and learn about all these changes from the best SEO courses out there.
I've got a great shortlist for you below.
Best SEO Courses Shortlist
Here's a shortlist of the best SEO courses I think are worth your time in 2024:
- Navigating On-Page and Technical SEO (Semrush)
- SEO Course for Beginners (Ahrefs)
- Crafting a Winning SEO Strategy (Semrush)
- SEO Certification Course (HubSpot)
- Advanced Link Building Course (Ahrefs)
- Technical SEO Certification (Moz)
- How to Outrank Your Competition in Local Search (Semrush)
- SEO for Beginners Training (Yoast)
- SEO Competitive Analysis Certification (Moz)
- Getting Started in Google Analytics (Coursera)
- Search Engine Optimization (SEO) Specialization (University of California, Davis)
- SEO: Keyword Strategy (LinkedIn Learning)
- SEO Unlocked (Neil Patel)
- Improve SEO for Your E-commerce Site (LinkedIn Learning)
- Increase SEO Traffic with WordPress (Coursera)
- SEO 2024: Complete SEO Training - AI SEO Masterclass (Udemy)
Find more details about each course below.
Overview Of The Best SEO Courses
1. Navigating On-Page and Technical SEO (Semrush)
This high-quality course helps digital marketing pros and website owners learn to use Semrush tools for on-page and technical SEO as part of a comprehensive marketing strategy. It provides skills to make a website more visible, improve its rankings, and increase organic traffic, making it perfect for those looking to dive deeper into SEO ranking variables and boost site performance.
- Who It’s For: SEO professionals seeking technical expertise
- Topics Covered:
- On-page SEO
- Technical SEO
- Site audits
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 47 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush
2. SEO Course for Beginners (Ahrefs)
This course is a beginner-friendly SEO training designed to help you understand the basics of SEO, like keyword research, on-page SEO, and link building. By the end of the course, you’ll learn how to optimize your website to rank higher in search engines and attract more organic traffic. It's free, easy to follow, and perfect for anyone new to SEO.
- Who It’s For: Beginners in SEO
- Topics Covered:
- SEO fundamentals
- Keyword research
- On-page optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Ahrefs
3. Crafting a Winning SEO Strategy (Semrush)
This course from the Semrush Academy offers a deep understanding of creating a website SEO strategy, focusing on long-term success rather than quick fixes. It teaches how to build, communicate, and present an SEO plan, incorporating social media marketing and SEO content to enhance visibility. With a focus on teamwork and collaboration, participants will gain the skills to develop and execute a complete SEO strategy and earn leadership support by the end.
- Who It’s For: In-house marketers
- Topics Covered:
- SEO strategy development
- Competitive analysis
- Keyword planning
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 46 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush
4. SEO Certification Course (HubSpot)
This course explains how search engines find, index, and rank websites, covering essential Google SEO concepts. Participants learn how to build a strong SEO strategy using SEO tactics such as website audits, keyword research, Google Search Console insights, and link-building. The course also teaches how to track SEO performance with SEO tools like Google Analytics and HubSpot to ensure success.
- Who It’s For: Marketing professionals
- Topics Covered:
- SEO strategy
- Link building
- Content optimization
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 hours and 50 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot
5. Advanced Link Building Course (Ahrefs)
This course teaches how to find prospects using the "seed and lookalike" approach, which helps identify new link-building opportunities. It explains how to validate campaigns using a “blitz list” and write personal outreach emails highlighting key benefits. Additionally, the course covers how to build and manage a link-building team and ways to expand these efforts for greater success.
- Who It’s For: Experienced SEO professionals
- Topics Covered:
- Advanced link building
- Outreach strategies
- Backlink analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 48 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Basic SEO knowledge
- Price: Free
- Take The Course: Ahrefs
6. Technical SEO Certification (Moz)
This course is perfect for SEOs and digital marketers who already know the basics and want to improve their technical skills. It covers more advanced topics, building on the knowledge of keyword research, on-page SEO, link building, and content marketing. If you're comfortable with the fundamentals and want to grow technically, this series will help take those skills to the next level.
- Who It’s For: Technical SEO specialists
- Topics Covered:
- Crawling and indexing
- Site architecture
- Structured data
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 5 hours
- How Many Hours Of Instruction: 3 hours on-demand instructor-led curriculum
- Eligibility Requirements: None
- Price: $395
- Take The Course: Moz
7. How to Outrank Your Competition in Local Search (Semrush)
This course helps you understand the key factors influencing local rankings so your business can appear on Google’s local map results. It covers helpful optimization techniques to boost search visibility and conversions and strategies for building local links and citations. This is perfect for improving local SEO strategy efforts.
- Who It’s For: Local business owners
- Topics Covered:
- Local SEO techniques
- Google My Business optimization
- Local citation building
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 45 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush
8. SEO for Beginners Training (Yoast)
This course explains how SEO and search engines work, focusing on content and technical SEO basics. It offers quick tips to help improve your site's ranking on Google and advises on using the Yoast SEO plugin to handle essential technical tasks. It's great for those looking to improve their SEO with simple, effective strategies.
- Who It’s For: SEO newcomers
- Topics Covered:
- SEO basics
- Content SEO
- WordPress SEO
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Beginners Training: Free
- SEO Premium + Academy: $99/year
- Take The Course: Yoast
9. SEO Competitive Analysis Certification (Moz)
This course is a six-part series on SEO competitive analysis, combining video lessons, tasks, and quizzes to help with learning. It covers basics like competitor identification, on-page and off-page analysis, and specialized strategies. After completing the 3 hours of content and passing the final test, a personalized certificate and LinkedIn badge are awarded to showcase new skills.
- Who It’s For: SEO analysts
- Topics Covered:
- Competitor research
- Keyword gap analysis
- Market trends
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 4-5 hours
- How Many Hours Of Instruction: 3 hours of instructor-led curriculum
- Eligibility Requirements: None
- Price: $395
- Take The Course: Moz
10. Getting Started in Google Analytics (Coursera)
This course teaches how to set up a Google Analytics account and connect it to a website. It explains how Google Analytics organizes data and helps understand key reports like Audience, Acquisition, and Behavior. By the end, it will be easier to interpret these reports to make better decisions for your website.
- Who It’s For: Beginners in analytics
- Topics Covered:
- Google Analytics setup
- Traffic analysis
- Reporting tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
11. Search Engine Optimization (SEO) Specialization (University of California, Davis)
This course teaches how to perform a competitive analysis on a webpage and develop a strong working relationship with clients. It also covers building influencer partnerships, analyzing data to find the most shared content, and preparing a final SEO report. The course focuses on presenting findings and recommendations clearly to help clients improve their SEO efforts.
- Who It’s For: Intermediate SEO learners
- Topics Covered:
- SEO fundamentals
- Content marketing
- Advanced SEO techniques
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 3 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
12. SEO: Keyword Strategy (LinkedIn Learning)
This course, led by SEO expert Matt Bailey, provides clear insights and practical tips for creating a solid SEO keyword strategy. It covers starting keyword research, exploring search engine results, and using SEO tools. Matt also explains how to analyze keyword patterns and connect them to the customer journey.
- Who It’s For: Digital marketers
- Topics Covered:
- Keyword research
- SEO tools
- Content optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 37 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
13. SEO Unlocked (Neil Patel)
This course offers a step-by-step guide to mastering SEO. It covers keyword research, on-page and off-page SEO, and content marketing. It provides in-depth lessons, tasks, and quizzes to help improve website rankings and traffic. The course also includes actionable strategies that can be implemented right away.
- Who It’s For: Aspiring SEO experts
- Topics Covered:
- SEO foundations
- On-page and off-page SEO
- Analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Free 7-Day Trial
- $950-$9,900/year
- Take The Course: Neil Patel
14. Improve SEO for Your Ecommerce Site (LinkedIn Learning)
This course, led by Sam Dey, explains how to use simple SEO strategies like organizing pages, using keywords, and improving images and videos to boost your business. It also teaches how to audit your site, optimize product pages, and build authority online. A helpful checklist is included to make sure your SEO strategy is complete.
- Who It’s For: eCommerce business owners
- Topics Covered:
- eCommerce SEO
- Product page optimization
- SEO tools for eCommerce
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 55 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Learning
15. Increase SEO Traffic with WordPress (Coursera)
This course teaches how to update a website for better SEO by editing content, links, and images. It explains how to improve headings, permalinks, and visibility to make the site more search-friendly. By the end, you'll know how to make simple changes to improve your website's performance on search engines.
- Who It’s For: WordPress users
- Topics Covered:
- WordPress SEO
- Content optimization
- Technical SEO
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
16. SEO 2024: Complete SEO Training - AI SEO Masterclass (Udemy)
This course explains the basics of SEO, helping you understand how search engines work and important terms. It teaches how to find strong keywords that attract more visitors to your site. You’ll also learn how to write content that is easy to read, uses the right keywords, and ranks well on Google. They also do a great job of exploring how to improve SEO with AI.
- Who It’s For: SEO practitioners
- Topics Covered:
- AI in SEO
- On-page and off-page SEO
- Advanced strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 15 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $29.99 (discounted)
- Take The Course: Udemy
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