11 SEO Conferences To Explore Industry Trends In 2025
If you feel that Google, Bing, and other search engines are like a revolving door of complicated and nuanced algorithm changes, know that you're not alone. SEO conferences are the best answer I've found to stay on top of industry trends without sacrificing my sanity, and they're a great opportunity to network with peers whilst learning the most impactful tips from seasoned experts.
This 2025, there are several conferences worth attending, and each one can help you find your footing in different areas. Here’s my summary of each conference and an explanation of why it’s great, with key details so you can plan to attend.
If you're aiming to enhance your marketing skills, check out these top marketing conferences.
Best SEO Conferences 2025 Shortlist
Here's a shortlist of the best SEO conferences I think are worth attending in 2025:
- Link Building Mastery Conference - London, UK (June 10-11, 2025)
- Women in Tech SEO Festival - Multiple locations and dates
- MozCon - Multiple locations and dates
- SMX Advanced - Berlin, Germany (September 30-October 1, 2025)
- BrightonSEO - Brighton, UK (October 23-24, 2025)
- State of Search 2025 - Grapevine, TX (October 27-28, 2025)
- Spotlight 2025 - Amsterdam, Netherlands (October 29, 2025)
- International Search Summit - Barcelona, Spain (November 13, 2025)
- Tech SEO Connect - Durham, NC (December 4-5, 2025)
- London SEO Meetup XL - London, UK (TBA)
Overview of the Best SEO Conference of 2025
Below are my summaries of the best SEO conferences that made it onto my shortlist. My reviews offer a look at each event’s dates, location, pricing, and unique offering.
1. Link Building Mastery Conference - London, UK (June 10-11, 2025)
- Dates: June 10-11, 2025
- Location: One Great George Street, London, UK
- Pricing: Starts at £199
- Website: Link Building Mastery Conference
Overview:
The Link Building Mastery Conference is for SEO professionals seeking to enhance their link-building techniques. The conference is known for its practical workshops and expert-led sessions.
Why you should attend:
You'll get to explore advanced link-building strategies in this two-day conference, making it perfect for sharpening your skills. The event focuses on practical, hands-on workshops and networking with top link-building experts and SEO consultants. Expect to gain actionable insights and connect with peers who face similar challenges in SEO. It's a unique opportunity for you and your team to enhance your link-building skills and knowledge in a collaborative environment.
2. Women in Tech SEO Festival - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Website: Women in Tech SEO Conference
- Social Media: Facebook, LinkedIn
The Women in Tech SEO Festival: Locations and Dates
| Location | Dates | Pricing |
| WTSFest Berlin | 030 Eventloft, Berlin, Germany | June 13, 2025 | €399 |
| WTSFest Philadelphia | Convene 30 S 17th Street, Philadelphia, PA | October 7, 2025 | $499 |
| WTSFest Melbourne | Collins Square Events Centre, Docklands, Australia | November 27, 2025 | A$499 |
Overview:
The Women in Tech SEO Festival (WTSFest) is an event that empowers and elevates women and marginalized genders in the SEO and marketing world. Each location hosts a full-day conference featuring expert-led talks with diverse perspectives and insights for SEO agencies and professionals.
Why you should attend:
The event offers sessions on analytics, future-proofing strategies, and career development. You’ll be exploring the current state of the industry and learn about new technologies and emerging strategies. Expect to engage with industry leaders, SEO experts, peers, and like-minded professionals in an environment that encourages innovation and growth.
3. MozCon - Multiple locations and dates
- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: Varied (see table below)
- Website: MozCon
- Social Media: X, LinkedIn
The MozCon Conference: Locations and Dates
| Location | Dates | Pricing |
| The Mermaid, London, UK | August 12, 2025 | Starts at £499+VAT - £649+VAT |
| Convene 360 Madison, New York, US | November 6, 2025 | Starts at $499 - $649 |
Overview:
The MozCon, hosted by the software company Moz, is a leading conference for digital marketers, known for its engaging sessions on SEO and marketing strategies. The event draws professionals seeking to expand their knowledge and network.
Why you should attend:
MozCon offers you the chance to learn from top experts in digital marketing. The conference emphasizes advanced strategies and provides a platform for networking with peers. You'll gain insights from presentations by industry leaders and have the opportunity to connect during exclusive events. It's an ideal setting for your team to stay ahead in the dynamic field of SEO.
4. SMX Advanced - Berlin, Germany (September 30-October 1, 2025)
- Dates: September 30-October 1, 2025
- Location: Radisson Collection Hotel, Berlin, Germany
- Pricing: Starts at €995
- Website: SMX Advanced
- Social Media: X, LinkedIn, Facebook
Overview:
SMX Advanced is a premier conference for seasoned SEO and PPC professionals and marketing agencies. It offers a deep dive into advanced marketing tactics and SEO strategies.
Notable speakers for the 2025 event include Ginny Marvin, Ads Product Liaison at Google; Miles McNair, co-founder of PPC Mastery; and Johan von Hülsen, founder of Wingmen Online Marketing.
Why you should attend:
At SMX Advanced, you'll explore progressive SEO and PPC strategies for experts. The event promises insightful sessions led by industry leaders, addressing region-specific challenges such as multilingual SEO, GDPR compliance, and EU-focused search trends. It's an ideal setting for you to gain actionable insights and connect with peers who share your passion for search marketing excellence.
5. BrightonSEO - Brighton, UK (October 23-24, 2025)
- Dates: October 23-24, 2025
- Location: The Brighton Centre, Brighton, UK
- Pricing: Starts £530+VAT
- Website: BrightonSEO
- Social Media: X, LinkedIn
Overview:
BrightonSEO is one of the world's largest and most respected search marketing conferences. It brings together digital marketers, SEO professionals, and industry leaders for a comprehensive exploration of the latest in search marketing.
Why you should attend:
At BrightonSEO, you'll engage with advanced search marketing strategies and learn from top experts in the field. The conference will feature sessions on various topics, including technical SEO, content strategy, and AI in search. There will also be hands-on courses and workshops to enhance your SEO skills.
6. State of Search 2025 - Grapevine, TX (October 27-28, 2025)
- Dates: October 27–28, 2025
- Location: Grapevine Convention Center, Grapevine, TX, USA
- Pricing: Starts at $997
- Website: State of Search 2025
- Social Media Facebook, LinkedIn, X
Overview:
The State of Search Conference is an annual event for digital marketers, focusing on SEO, PPC, and social media strategies. The conference provides actionable insights and networking opportunities for professionals looking to enhance their online presence.
Notable keynote speakers include Carolyn Shelby, Principal SEO at Yoast; Kavi Kardos, Director of Organic Growth at KlientBoost; and Jeremy Vest, a seasoned consultant with over 50 billion organic views on YouTube.
Why you should attend:
The conference will emphasize practical knowledge, where you’ll gain valuable insights from industry leaders with hands-on experience in digital marketing. The event offers in-person and virtual sessions, covering SEO, PPC, social media and email marketing, and AI and machine learning in marketing. It will hold networking events that can boost your marketing skills and stay ahead of digital marketing trends.
7. Spotlight 2025 - Amsterdam, Netherlands (October 29, 2025)
- Dates: October 29, 2025
- Location: Passenger Terminal Amsterdam, Netherlands
- Pricing: From €290
- Website: Spotlight 2025
- Social Media: X, LinkedIn, Facebook
Overview:
The Spotlight Conference, hosted by Semrush, is a premier event for professionals, ecommerce brands, and marketing agencies seeking to expand their knowledge and network. It is highly regarded for its engaging sessions, expert speakers, and dynamic atmosphere.
Keynote speakers include Zaria Parvez, Senior Global Social Media Manager at Duolingo; Fabrizio Ballarini, Head of Organic Growth at Wise; and Abi Akakpo, Senior Industry Manager at Google.
Why you should attend:
The event will feature over speakers and multiple interactive sessions, addressing marketing challenges and fostering peer-to-peer learning. It will hold a pre-conference hands-on workshop for tackling specific areas of digital marketing, such as social media marketing and lead generation, and content-led growth strategies. Additionally, you can participate in certified workshops to earn SEO and content marketing strategy credentials.
8. International Search Summit - Barcelona, Spain (November 13, 2025)
- Dates: November 13, 2025
- Location: World Trade Center Barcelona, Spain
- Pricing: Starts at €155
- Website: International Search Summit
- Social Media: Facebook, LinkedIn, X
Overview:
The International Search Summit is a specialized event focusing on international search marketing. It’s a platform for marketers to explore global strategies and discuss the execution of international marketing campaigns.
Why you should attend:
This search marketing expo event will have expert-led talks on international SEO, PPC, and social media, to address the challenges of global campaigns. You’ll gain actionable insights to enhance SEO and SEM efforts, solve multilingual website challenges, and connect with international audiences effectively. It also offers a pre-conference workshop on achieving global results through international SEO.
9. Tech SEO Connect - Durham, NC (December 4-5, 2025)
- Dates: December 4-5, 2025
- Location: The Fruit, Durham, NC
- Pricing: Starts at $536.43
- Website: TechSEO Connect
Overview:
TechSEO Connect is a specialized conference for technical SEO professionals, focusing solely on advanced SEO strategies. It is a hub for experts to share insights on topics like data analysis and machine learning.
Why you should attend:
This conference will zero in on the technical aspects of search engine optimization. It will have in-depth sessions on crawling, rendering, data analysis, and machine learning applications in SEO. The event is designed to encourage interaction and problem-solving among technical SEO practitioners. Additionally, it will include interactive workshops and discussions for tackling complex topics and gaining practical experience.
10. London SEO Meetup XL - London, UK (TBA)
- Dates: TBA
- Location: TBA
- Pricing: TBA
- Website: London SEO Meetup XL
- Social Media: X
Overview:
London SEO Meetup XL is an annual event designed for SEO enthusiasts and professionals eager to learn and network. It started as a local gathering and has grown to feature notable speakers from the SEO industry. The meetup provides a platform for sharing insights and strategies.
Why you should attend:
At London SEO Meetup XL, you'll connect with SEO professionals and gain fresh insights on the latest SEO trends, strategies, and technologies. It fosters discussions, collaborative learning, and a supportive environment for seasoned professionals and newcomers in the industry. The event will cover technical SEO, content marketing strategy, and digital PR.
Related Events and Conferences
Hunting for more niche, high-impact marketing events where you can trade notes with industry leaders, spot emerging trends before they hit the mainstream, and get hands-on with the latest marketing tech? These upcoming conferences and events are must-attends for anyone serious about driving impact and staying relevant in the SaaS world:
- Social Media Conferences
- ABM Events
- CMO Summits
- Communications Conferences
- Marketing Leadership Conferences
- Performance Marketing Conferences
Summary
Showing up at these SEO gatherings is pretty key for any business owner or entrepreneur looking to get a handle on useful insights, rub elbows with industry pros, and get a bead on where search engine optimization is headed.
It doesn't matter if you're delivering a keynote, diving into a marketing conference, or just there to pick up the latest on automation; every SEO event has something to offer that can sharpen your marketing approach.
Keeping on top of things and staying connected with the community is just smart if you want to keep your edge in the SEO game. To grow even further, subscribe to The CMO newsletter to get the latest tips straight to your inbox.
