- 1. DashThis — Best all-in-one SEO reporting dashboard
- 2. SE Ranking — Best for complete website monitoring
- 3. Klipfolio — Best general BI reporting tool
- 4. Whatagraph — Best for service providers
- 5. Geckoboard — Best for ease of use
- 6. TapClicks — Best for customizable visualizations
- 7. Octoboard — Best for ecommerce companies
- 8. Botify — Best enterprise SEO platform
- 9. Salient — Best for interactive storytelling
- 10. Google Data Studio — Best for technical users
My goal for this post is to help you quickly compare the best SEO reporting software and other report dashboards.
First, what is search engine optimization (SEO)?
SEO is a way to make sure that your online property shows up as near to the top of a search engine (Google, Bing, DuckDuckGo) when someone searches for your target keywords—typically, keywords that relate to your product, expertise, or theme. Google tends to attract the majority on desktop search traffic, accounting for 75% globally in 2019, but you should consider other sources as well.
SEO reports for clients or C-suites are important because it can display tangible proof that you are making progress when it comes to building your reputation and drawing attention to yourselves. For example, it’s important to track links you’ve earned so that you know that you are being pointed to as an authoritative source on a particular subject.
Not only this, but these types of SEO dashboards and data manipulation tools can help you use search data to fuel your content strategy—to help you decide what to produce, and for whom—from the very beginning.
In this post, I’ll highlight a few of the best SEO report template tools that can help you navigate marketing reporting dashboard systems so that you have the best data at your fingertips. I will also answer some FAQs about the best reporting tools on the market and provide a simple comparison of some of my favorites.
Quickly Compare & Evaluate The 10 Best SEO Report Software
Dashboard analytics helps you organize and sort your data in a way that looks good and makes sense. SEO report templates speed that whole process up by taking repetitive administrative and technical off your plate.
SEO Reporting Tools Comparison Criteria
What are we looking for when we select SEO agency tools for review? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
SEO Reporting Key Features
- SEO KPI Tracking: Ability to set your goals and measure progress against them.
- Website Audits: Check website for pro-SEO functionality like fast load times and mobile device optimization.
- Automated Reports: Are reports updated in real-time and ready to distribute with the click of a button? Are the reports customizable, intuitive, and clean?
- Drag-and-Drop Data Visualizations: Can you adjust the way dashboards and reports look with easy, drag-and-drop functionality?
- Rank Tracking: Can you easily and thoroughly track how you rank with SEO indicators when compared to industry standards, general averages, and your competitors?
- Actionable Insights: What 3-5 things can you do right now to try to boost your SEO rank?
- Keyword Tracking: What are you ranking for? What should you be ranking for?
- Data Sources: Is it easy to include and pull data from a variety of data sources? Are the most popular sources built-in and ready to track? Are there any notable omissions?
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Overviews Of The 10 Best SEO Dashboard Software
What is the best SEO reporting tool? Here’s a brief description of the SEO agency software that is featured on this top 10 list.
DashThis is a comprehensive marketing reporting tool that simplifies the process of creating, customizing, and sharing visually appealing marketing dashboards, helping businesses track and showcase their key performance metrics.
Why I Picked DashThis: DashThis is a robust marketing reporting tool that excels in serving SEO reporting and other marketing reporting needs. With a wide range of pre-built widgets and templates, DashThis simplifies the process of creating visually compelling reports that showcase key SEO metrics, such as organic traffic, keyword rankings, and backlink analysis. You can customize the reports with your branding, add annotations or notes, and easily share them with clients or team members. DashThis offers features like automated data updates, scheduled email reports, and multi-channel reporting, making it a valuable tool for tracking and presenting comprehensive SEO and marketing performance metrics in a professional and efficient manner.
DashThis Standout Features & Integrations
Key features include a wide variety of widgets and visualizations to choose from, including charts, graphs, tables, and gauges. Users can select the most suitable widgets for their data and customize them to effectively present key metrics and performance indicators. DashThis also offers white-label reporting capabilities, allowing users to remove the DashThis branding and present reports under their own branding. This feature is particularly useful for agencies and businesses that want to maintain a consistent and professional brand image while sharing reports with clients or stakeholders.
Integrations include 34+ native integrations like Google Search Console, Bing Ads, Moz, Facebook, Google Ads, Google Analytics 4, Twitter, Ahrefs, Google My Business, Youtube, and Instagram.
- Unlimited data sources with every account
- Add proprietary data via CSV file import system
- Live shareable link is perfect for external shareholders
- No white labeled dashboards with entry level plan
- Few customization options beyond pre-set templates
SE Ranking is an all-in-one SEO reporting tool that provides users with detailed analytics about their website’s performance in search engine rankings.
Why I Picked SE Ranking: SE Ranking offers keyword tracking, competitor analysis, and website audit capabilities so users can get a better understanding of where they stand with their competitors. SE Ranking’s audit tool checks for broken links, page speed optimization, duplicate content, and indexability errors. This is important for large enterprises who may manage multiple websites and won't have the time to manually check every website status item every day. SE Ranking’s competitor analysis tool allows users to compare their SEO metrics against those of other websites in their industry. This feature gives agencies insight into how well their website is performing compared to others in terms of organic traffic, keyword rankings, and backlinks so they can determine where there might be areas for improvement.
SE Ranking Standout Features & Integrations
Key features include integrations with tools like Google My Business and the ability to monitor and report on customer reviews across the web. Review management and reputation management are unspoken counterparts to SEO optimization—if you're ranking on Google and your online reviews suck, people still aren't going to click. SE Ranking also has social media management tools, making it a great 'all-in-one' marketing package for those looking for more than just SEO tools.
Integrations include Google Docs, Google My Business, Google Analytics, Google Search Console, and Search Engine Autocomplete.
- Tracks website vitals and error reports
- Social media management tools included
- Can perform website audits for SEO opportunities
- Keyword popularity data is sometimes shaky
- Backlink checker may not catch everything
Klipfolio is a business intelligence and analytics platform for importing, modifying, analyzing, and presenting data. Its website analytics dashboard gives you visibility on your SEO data, metrics, and KPIs. You can use Klipfolio to track the website traffic generated by blogs, landing pages, ads, social media, and newsletters.
Why I Picked Klipfolio: Klipfolio is a versatile business intelligence and dashboarding tool that can be effectively used for SEO data aggregation and reporting, with a particular focus on managing and ingesting big data. With its powerful data integration capabilities, Klipfolio can handle large volumes of SEO data, including keyword rankings, organic traffic, backlink data, and other SEO metrics. The tool provides data transformation functionalities, allowing users to clean, manipulate, and combine data to derive meaningful insights. Klipfolio's data ingestion features, such as data blending, automated refresh, and real-time data updates, ensure that users have access to the latest and most accurate SEO data for reporting purposes.
Klipfolio Standout Features & Integrations
Key features include the ability to pull data from virtually anywhere: SQL database, an FTP server, a Google Drive, a hard drive, another SaaS tool, and/or data warehouses. Then, they make it super easy to share reports either by email, Slack, published links, or by adding users. Plus, you can use the Klipfolio editor to get super granular about how you want to present data.
Integrations include 100s of connections (via API) to the web, project, and digital advertising services you use, like ActiveCampaign, AHREFS, Asana, Alexa, Basecamp, Box, Buffer, Ask Nicely, Google Analytics, and honestly anything else you can think of.
- Huge amounts of data aggregation options
- Hundreds of integrations available via their API
- Can convert Google Sheets directly into dashboards
- Not SEO specific
- Ingests data rather than generating it so multiple tools would be required in conjunction
Whatagraph is a reporting tool that lets you monitor multiple channels and campaigns simultaneously. You can use it to automate the sending of reports at a pre-selected frequency to avoid missing deadlines. It also has a collaboration feature that lets you simultaneously create and edit reports with your team members.
Why I Picked Whatagraph: While Whatgraph can absolutely be used for website, keyword, and SEO reporting, it also connects to a ton of tools for customer service communications, like CallRail, Salesforce, and Call Tracking Metrics. This makes it an ideal solution for service providers, as they can tie their SEO and PPC campaigns directly to their customer service data in a singular, complete platform. You could easily generate keyword reports and PPC ad data on one dashboard and customer service KPIs on another.
Whatagraph Standout Features & Integrations
Key features include the ability to link multiple reports to a single template, meaning you only have to edit the data once and it will update every report it is attached to. This could be useful if you have an internal dashboard for employees and an external dashboard for stakeholders that use the same information but control access to certain data depending on the audience. You can update and publish them at the same time.
Integrations include 40+ apps, like Google Analytics, Google My Business, Semrush, Amazon Advertising, Facebook, Twitter, YouTube, Ahrefs, Semrush, ActiveCampaign, BigCommerce, WooCommerce, Shopify, BigQuery, Hubspot, Salesforce, CallRail, and Call Tracking Metrics. GoogleSheets integration and a custom API is available for sources not listed.
- Live dashboards and scheduled PDFs to share
- Paid ad management tools
- Link multiple reports to edit all at once
- Not SEO specific
- More native integration would be welcomed
Geckoboard is a real-time data dashboard tool that helps businesses monitor and visualize their key metrics in one central place. With its user-friendly interface and extensive integration options, Geckoboard enables teams to display and track data from various sources, allowing for quick and informed decision-making.
Why I Picked Geckoboard: Geckoboard is a highly intuitive tool that can be effectively used for SEO reporting, offering ease of use and streamlined data visualization. With Geckoboard's simple setup process and user-friendly interface, users can effortlessly connect their SEO data sources, such as Google Analytics, Google Search Console, or SEO ranking tools, and create visually appealing dashboards to track key SEO metrics in real-time. The drag-and-drop dashboard builder makes it easy to customize the layout and design, allowing users to highlight the most relevant SEO metrics for their reporting needs. Geckoboard's intuitive interface and seamless integration capabilities make it a valuable tool for SEO reporting, providing a user-friendly experience that saves time and simplifies the process of monitoring and sharing important SEO performance data.
Geckoboard Standout Features & Integrations
Key features include dashboard loops, which is a way to have multiple dashboads cycle one after another on the screen with the intent of connecting your smart device TV for presentations.
Integrations include ActiveCampaign, Aircall, Airtable, Amazon Redshift, Asana, ClickUp, Facebook, Freshdesk, Github, Help Scout, Jira Software, Instagram, Mailchimp, MySQL, Pipedrive, Shopify, TikTok, Twilio, Zendesk, and other apps. You can also use Zapier for additional connects, though that may incur additional costs.
- Very easy to set-up and use
- Unique focus on being able to present reports
- Pricing discounts for non profits
- Not SEO specific
- Sending reports via email/Slack not incl. on entry plan
TapClicks is a leading marketing reporting and analytics platform that offers comprehensive data visualization and reporting solutions. With its robust features and integrations, TapClicks allows businesses to aggregate and analyze marketing data from various sources, including those for website status alerts, SEO strategy, keyword tracking, and PPC ads.
Why I Picked TapClicks: TapClicks excels in report flexibility, offering a wide range of features to accommodate visual customizations. Users can fully customize the layout, branding, and color scheme of reports, apply custom themes, and add their logos to maintain a consistent brand identity. TapClicks also provides flexible widget placement, allowing users to arrange and resize visual elements as needed. Users can leverage advanced data visualizations, including charts, graphs, tables, and gauges, and have the ability to add images, rich media, and custom HTML to reports. Additionally, TapClicks offers dynamic filtering options, conditional formatting, and interactive drill-down capabilities for enhanced data exploration and visualization.
TapClicks Standout Features & Integrations
Key features include advanced data calculations including the ability to create new fields from pre-existing data and then run calculations on that data. For example, you could pull data for Facebook reactions, add positive reactions (ha-ha, love, like) and nagetive reactions (sad, angry) find a sentiment percentage in either direction. You'll have access to Excel-like formulas to make calculations, like AVG(volume), COUNT(value), and DAY(date).
Integrations include Spotify Ads, StackAdapt, Facebook Ads, Google Ads, and Google Analytics.
- Hugely customizable reports incl. media, color, shapes
- Create new fields from pre-existing data
- See your data connections’ status and errors
- Not SEO specific, very sales-focused
- May not be appropriate for smaller teams
Octoboard is a comprehensive business performance reporting platform that offers a wide range of data integration and visualization capabilities. It enables businesses to easily consolidate and display key metrics from various sources in visually appealing dashboards, providing real-time insights for data-driven decision-making.
Why I Picked Octoboard: Octoboard can be effectively utilized for SEO reporting by ecommerce businesses, offering tailored features to monitor and optimize their online performance. With Octoboard, ecommerce businesses can integrate data from SEO tools, such as Google Analytics and Google Search Console, and visualize key SEO metrics like organic traffic, keyword rankings, and conversion rates. The platform provides customizable dashboards that can be tailored specifically for ecommerce SEO reporting, allowing businesses to track important metrics related to product visibility, search engine performance, and customer acquisition.
Octoboard Standout Features & Integrations
Key features include connections to Open AI and CHatGPT for artificial intelligence-powered insights. You can have these insights sent to your email or Slack weekly or at a preferred frequency. Insights include automated trend reports, machine learning to uncover previously missed opportunities, and 'positive news' collection and display. The latter can be great for client-facing communications.
Integrations include Google Ads, Google Analytics, and Campaign Monitor.
- SEO, PPC, SERP, and site audits included
- Have an ecommerce module for tailored reporting
- Monitor competitor domains for SEO, SERP
- CTR calculations can be finicky
- Marketing agencies pay more
Botify is an advanced SEO platform that empowers businesses to optimize their website's performance and maximize organic visibility in search engines. With its comprehensive suite of tools and features, Botify provides deep insights into website crawlability, technical SEO issues, content optimization, and search engine rankings, helping businesses drive organic traffic and improve their search engine presence.
Why I Picked Botify: Botify can be effectively used in SEO reporting, offering unique features that set it apart from competitors. The platform provides in-depth technical SEO analysis, including website crawlability, indexability, and performance metrics, allowing users to identify and resolve issues that impact search engine visibility. Botify's content analysis capabilities help users optimize their website content for targeted keywords and improve overall relevance. Additionally, Botify offers advanced data visualization and reporting features, enabling users to create customized SEO reports and track key performance indicators over time.
Botify Standout Features & Integrations
Key features include prescribed SEO actions formulated as an automatically prioritized to-do list. Botify will scan your website for SEO improvements and then rank them by potential impact. It then feeds you this data in an easily actionable list, so you can work through what needs to be done step-by-step. This is a unique feature that I haven't seen anywhere else in the SEO reporting space.
Integrations include Bing, Google Cloud, and MarketMuse.
- ActionBoard insights prioritized by estimated impact
- Offers consultation and guidance programs
- Robust learning materials like webinars, knowledge base
- Pricing not transparent + no free trial
- Some UI complexity/confusion
Salient is a powerful data visualization and reporting tool that enables businesses to create visually stunning and interactive dashboards. With its intuitive interface and extensive customization options, Salient allows users to present their data in a visually appealing and meaningful way, facilitating data-driven decision-making.
Why I Picked Salient: With Salient's data visualization capabilities, users can create dynamic charts, graphs, and visual representations of organic traffic, keyword rankings, backlink profiles, and other SEO performance indicators. The platform allows for easy integration with SEO tools and data sources, enabling users to import and consolidate SEO data for comprehensive reporting. Salient's customization options, such as color schemes, layouts, and interactive elements, empower users to tailor their SEO reports to specific audiences and highlight the most relevant information.
Salient Standout Features & Integrations
Key features include interactive storytelling capability that allows users to create narratives and walkthroughs within their reports. This feature enables users to guide their audience through the data, highlighting key insights, and providing context to the presented information. By incorporating storytelling elements, Salient enhances the impact and understanding of the data, making it more engaging and actionable for users and their stakeholders.
Integrations include Sage, SAP, Microsoft Dynamic 365, Oracle NetSuite, Quickbooks, Workday, Databricks, Amazon Redshift, SQL, ADP, and other business-oriented apps.
- Fully interactive, drillable charting
- 'Best practice' templates included
- Salient mobile app for iOS/Android
- Not SEO specific
- Pricing and trial info not transparent
- Missing popular SEO source integrations
Google Data Studio (now: Google Looker) is an online tool for converting data into informative reports and dashboards. You can use Google Data Studio to gather data from spreadsheets or other sources like Google Ads, Google Analytics, and Google BigQuery and combine them in one location.
Why I Picked Google Looker: Google Looker is a powerful tool that can be leveraged by technical users for SEO reporting. With its robust data integration capabilities, Looker allows users to connect and consolidate data from various sources, including SEO platforms, web analytics tools, and databases. Technical users can leverage Looker's advanced querying and transformation capabilities to extract and manipulate SEO data, perform complex calculations, and create custom metrics specific to their SEO reporting needs. Looker's intuitive visualization tools enable technical users to design visually compelling SEO reports, dashboards, and interactive data visualizations, presenting key SEO metrics in a clear and impactful manner.
Google Looker Standout Features & Integrations
Key features include website, SERP, and keyword analytics from the source (Google). No matter what other SEO reporting tools you use, you will most likely have to include Google Looker in your tech stack. You can connect it directly to your website and then feed data from Looker into other platforms for easier manipulation, more flexible calculations, and more visually appealing reports.
Integrations include Google Ads, Google BigQuery, YouTube, and MySQL unlike other free reporting tools that require API modifications to integrate with other systems.
- Free to use
- Works with the whole Google software suite
- Great for monitoring multiple sites at once
- Complex to set-up and learn
- Limits on data blending (5 sources only)
Best all-in-one SEO reporting dashboard
15-day free trial
|From $38/month (paid annually)||Visit Website|
Best for complete website monitoring
14-day free trial
|From $39/month||Visit Website|
Best general BI reporting tool
14-day free trial
|From $99/month||Visit Website|
Best for service providers
7-day free trial
|From $199/month||Visit Website|
Best for ease of use
|From $39/month||Visit Website|
Best for customizable visualizations
14-day free trial
|From $25/user/month||Visit Website|
Best for ecommerce companies
14-day free trial
|From $16.36/month (paid annually)||Visit Website|
Best enterprise SEO platform
|Pricing upon request||Visit Website|
Best for interactive storytelling
|Pricing upon request||Visit Website|
Google Data Studio
Best for technical users
|Free to use||Visit Website|
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Other Options for SEO Report Tools
Here’s a few more SEO ranking report software that didn’t make the top list. If you need additional suggestions for a handy online SEO report, check these out.
- Supermetrics - An automation tool for PPC, SEO, social, and web analytics with over 400,000 users.
- AgencyAnalytics - SEO, PPC, social, email, review, and call tracking dashboards built for marketing agencies.
- SEO Site Checkup - Automatically keep track of weekly changes in more than 30 SEO variables with notifications and reports.
- Woorank - An SEO checker and SEO audit tool to track and connect your marketing data.
- Raven - White label SEO reports and an SEO tool platform for agencies, freelancers, and in-house marketers.
- SEMrush - A complete workflow for SEO professionals with marketing insights and competitors’ strategy overviews.
- Moz - rack performance of thousands of your traffic-driving keywords across 170+ search engines.
- Sistrix - Visibility index, competition, and opportunity analysis, and historical data through professional-focused modules.
- Ahrefs - See the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each.
Before you report, you need to build. Check out my suggestions for the best SEO tools on the market to help your site gain visibility on Google.
What is an SEO reporting tool?
Are there any free dashboard tools?
How do I build a marketing dashboard?
What is the Google Analytics dashboard for?
Other Marketing Tool Reviews
Marketing tools come in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other tool review lists that I recommend checking out:
What Do You Think About These Tools?
Have you tried out any search engine ranking report software listed above? Do you rely on a particular SEO strategy template or vary your approach to SEO analysis reports?