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There are seemingly countless SEO tools available, so figuring out which is best for you is tough. You know you want to analyze various aspects of your website, such as keywords, content quality, backlinks, and website structure, to identify areas for improvement—but now need to figure out which tool is the best fit. I've got you! In this post, I make things simple, leveraging my experience managing SEO strategy for marketing teams of all sizes, and using dozens of different search engine optimization software to bring you this shortlist of the best SEO tools overall.

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We’ve been testing and reviewing marketing software since 2022. As marketing experts ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

The Best SEO Tools Summary

Tools Price
SE Ranking From $39/month
ContentKing Pricing upon request
Ahrefs From $108/user/month (billed annually)
Serpstat From $55/month (billed annually)
SpyFu From $39/month
Moz Pro From $99/user/month
Buzzstream From $24/user/month
Hubspot Marketing Hub Starts from $45/month
AWR Cloud From $44/month when paying annually
KWFinder From $29.90/month when paying annually
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose SEO Tools

With so many different SEO tools available, it can be challenging to make decisions on what SEO tool is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting SEO tools, consider the following:

  • What problem are you trying to solve - Start by identifying the SEO feature gap you're trying to fill to clarify the features and functionality the SEO tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated SEO tool.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare SEO tool features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best SEO Tools Reviews

Here’s a brief description of each SEO tool to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.

Best for rank tracking

  • 14-day free trial
  • From $39/month
Visit Website
Rating: 4.8/5

SE Ranking allows users to monitor their website’s keyword position in search engines and evaluate their SEO potential.

Why I picked SE Ranking: The platform will help you track your overall search engine ranking progress to let you know how close you are to reach your goals with a percentage marker. You can track your chosen keywords in major search engines, including your local and mobile ranking. SE Ranking also lets you peek into your competition’s rankings.

SE Ranking is a reliable assistant for marketing and SEO experts in companies of any size, including freelancers. You can also use the platform to check off all the items from your to-do list when working towards your goal. These items are grouped into various categories: keyword research, pre-launch, on and off-page optimization, and social media management.

SE Ranking Standout Features and Integrations

Features include keyword tracking, data import and export, link tracking, dashboard, notifications, and social media integration.

Integrations include Google Analytics, Bitrix24, Wufoo, Shift, Stackreaction, Oviond, and you can also connect through Zapier to unlock more integrations.

Pros and cons

Pros:

  • The platform has an excellent customer support team.
  • It provides a marketing to-do list to help users implement a ranking strategy.
  • Track keyword rankings in bulk within minutes.

Cons:

  • Users can’t monitor specific pages or posts, only the whole website.
  • It can take time to understand the options available.

Best for change tracking

  • Pricing upon request
Visit Website
Rating: 4.8/5

ContentKing is a content tracking tool that can help you follow the history of all your site’s content changes.

Why I picked ContentKing: The software allows you to monitor your website and all its pages 24/7 to identify errors as they happen. ContentKing enables you and your management team to ensure your marketing teams perform changes correctly without missing anything. You can track and identify errors as they happen and take the necessary steps to resolve them before they harm your website and overall business goals.

ContentKing is best for brands that rely on real-time data to help them understand what they’re doing right and where they can improve. It’s also an excellent fit for those who want more visibility into their website’s SEO health. You can use the software’s dashboard to get a visual representation of the tasks to finish on all your domains simultaneously and assign those tasks to the right team member.

ContentKing Standout Features and Integrations

Features include link tracking, data import and export, dashboard, data visualization, analytics, notifications, and SEO.

Integrations include Adobe Analytics, IndexNow, Google Data Studio, Google Search Console, Slack, Microsoft Teams, and Google Analytics.

Pros and cons

Pros:

  • The vendor provides excellent customer service.
  • The software provides an overview of your website’s status instantly.
  • It’s easy to use with all the essential data in one place.

Cons:

  • The data ContentKing shows can be different from Google Search Console.
  • It sometimes highlights non-issues

Best for backlink research

  • From $108/user/month (billed annually)
Visit Website
Rating: 4.6/5

Ahrefs offers companies tools to help them easily monitor their websites for backlinks and create a link-building campaign.

Why I picked Ahrefs: With billions of indexed pages and trillions of backlinks, Ahrefs has the most robust backlink index. This can help your company improve website traffic and its backlink auditing capabilities. You can use the platform extracts data to help with link building, keyword research, rank tracking, SEO strategies, and content marketing.

Ahrefs can help freelancers, self-employed businesses, and enterprises of any size snipe their competitors’ backlinks, identify broken link opportunities, and monitor their link acquisition. The platform has tools to help you see what people are searching for on Google, allowing you to determine the potential traffic you can get from creating content about a topic. Afrefs’ tools can also help you discover how difficult it is to rank for any keyword, which will help you see whether attempting to rank for a keyword is worthwhile.

Ahrefs Standout Features and Integrations

Features include SEO, keyword tracking, data visualization, link tracking, notifications, data import and export, and analytics.

Integrations include Reportz, Amazon, Desktop.com, Marketing Miner, GuinRank, Rambox, Google Search Console, AgencyAnalytics, DashThis, Rank Ranger, Klipfolio, and Databox.

Pros and cons

Pros:

  • It crawls the web 24/7, collecting, analyzing, and displaying backlink data.
  • The dashboards and interface are easy to understand for new users.
  • It helps users create effective lead-generation strategies.

Cons:

  • It doesn’t provide local SEO information.
  • The platform has additional features that users have to pay to use.

Best all-in-one SEO platform

  • 7-day free trial
  • From $55/month (billed annually)
Visit Website
Rating: 4.6/5

Serpstat helps organizations enhance their website’s overall SEO performance.

Why I picked Serpstat: It’s a one-stop shop for SEO and digital marketing tools. You can use it to optimize your SEO and run your content marketing and advertising campaigns. The information it provides can help you know how your site ranks on search engines.

Serpstat is an excellent choice for self-employed business owners and small, medium, and large enterprises solve SEO tasks, analyze their competition, and manage their marketing teams. The Missing Keyword tool can help you identify the keywords that the competition is ranking for on the top 10 search engine results and you aren’t. You can use the platform to view your traffic share compared to the competition for tracked keywords to see where you stand in the competitive landscape.

Serpstat Standout Features and Integrations

Features include keyword tracking, data visualization, link tracking, marketing automation, brand management, analytics, API, and data import and export.

Integrations include Gmail, Google Data Studio, Reportz, Oviond, Datorama, Key Collector, Netpeak Checker, SEOTools for Excel, Google Sheets, Shift, Conductor, and Stackby.

Pros and cons

Pros:

  • It has uncommon, advanced features, such as text analysis.
  • The vendors provide excellent customer support.
  • The platform is easy for new users.

Cons:

  • The navigation can use some improvement to reduce the number of steps to perform a task.
  • Its small database can lead to some unusual discrepancies.

Best for competitor analysis

  • From $39/month
Visit Website
Rating: 4.6/5

SpyFu is a competitive intelligence tool that helps users improve their online search rankings.

Why I picked SpyFu: You can use the software to discover the most profitable keywords your competitors are using for their websites. The platform allows you to find how your competitors’ search rankings change with historical data and analyze their backlink efforts to find links they have but your website doesn’t. SpyFu also shows your competition’s online advertising campaigns and their organic searches.

SpyFu is an excellent option for businesses of any size that need software to spy on their competitors. The software allows you to pinpoint the keywords your competition buys for online advertising and identify the words and phrases that provide your site with the most traffic. These features enable you to stay ahead of other businesses in your industry and get more visitors to your business.

SpyFu Standout Features and Integrations

Features include keyword tracking, data visualization, conversion tracking, link tracking, data export, API, and brand management.

Integrations include Google Ads and Desktop.com. SpyFu also has an API that allows users to integrate their data into the user’s systems.

Pros and cons

Pros:

  • Users can quickly generate an enormous number of keywords.
  • The menu is easy to use for beginners.
  • It offers a lot of competitive ranking data

Cons:

  • The software limits the number of records you can download in a report.
  • Some users experience bugs when downloading the data in a CSV file.

Best for increasing search engine visibility

  • 30-day free trial
  • From $99/user/month
Visit Website
Rating: 4.4/5

Moz Pro provides tools to help businesses increase their search engine exposure.

Why I picked Moz Pro: The platform’s tool will guide you through increasing your search engine visibility. Moz Pro enables you to audit your website for potential issues, highlight them, and make the necessary improvements from the software’s recommendations. This process includes identifying low-competition keywords, exploring and building backlinks, and enhancing on-page SEO.

Moz Pros allows organizations of any size to ensure they get the maximum potential to rank for their target keywords. The automation capabilities within the program can help you focus on crucial business aspects, and you can read the software’s reports when you have the time. The reports are easy to read, so you can improve your SEO strategy immediately.

Moz Pro Standout Features and Integrations

Features include keyword tracking, data visualization, link tracking, notifications, multi-users, data import and export, and an API.

Integrations include Google Analytics 360, Rippling, Klipfolio, Databox, AgencyAnalytics, TapClicks, WebCEO, Cyfe, ReportGarden, Pitchbox, BrightEdge, and LinkTrust.

Pros and cons

Pros:

  • Users can see trends in keyword rankings.
  • The bot crawls websites and creates reports quickly.
  • The platform’s metric makes it easy to analyze backlinks.

Cons:

  • Sometimes the platform requires browser features that are often disabled.
  • The navigation can use some work to be more user-friendly.

Best for outreach campaigns

  • 14-day free trial for new users
  • From $24/user/month
Visit Website
Rating: 4.1/5

BuzzStream helps organizations conduct outreach campaigns to build backlinks to their sites.

Why I picked BuzzStream: It helps your marketing teams organize and develop relationships with influencers who can place their content in front of the right audience. BuzzFeed makes it easy for you to discover the best people to reach out to, develop effective messages, and track those who accept your request for a link. The right influencer can post a backlink to your website, adding another link-building strategy to your arsenal.

BuzzStream helps businesses of any size, in any industry, find out who’s most likely to be receptive to your link request and whether they’re already part of a campaign. If you don’t know where to find the influencer’s contact details, BuzzStream can do that for you. To save you time trying to figure out what to say, the software has proven templates that will convert.

BuzzStream Standout Features and Integrations

Features include data import and export, contact management, audience targeting, lead management, and notifications.

Integrations include seoClarity, Teamstack, Rambox, Desktop.com, Hunter.io, and Ahrefs. You can also connect through BuzzStream’s API to unlock more integrations.

Pros and cons

Pros:

  • It’s easy to record all of the data users need.
  • The bulk send feature allows users to send as many messages as possible.
  • It provides detailed analytics about outreach efforts.

Cons:

  • It can become slow with heavy usage.
  • Some users experience bugs when using the software.

Best for increasing search authority

  • 30-day free trial
  • Starts from $45/month

HubSpot SEO Marketing Software enables organizations to build authority with their websites.

Why I picked HubSpot SEO Marketing Software: You’ll never miss a chance to optimize your content for web traffic and conversions because it’s integrated with HubSpot’s landing page, web page, and blog post tools. These features will help increase your authority in your industry, which will encourage search engines to rank your site high. Authority is a factor that the major search engines take into consideration when deciding where to rank a site.

HubSpot SEO Marketing Software gives you the tools to rank on search engines and creates reports on your performance, no matter your experience level. The platform’s analytics capabilities can help you monitor progress and identify improvement opportunities. If you’re concentrating on your content marketing, this platform can connect with HubSpot’s content strategy tool, allowing you to find and rank for critical topics.

HubSpot SEO Marketing Software Standout Features and Integrations

Features include keyword rank tracking, data import and export, file sharing, dynamic content, keyword research, analytics, and visual databoard.

Integrations include monday.com, Miro, Wrike, Freshdesk, ConnectWise, Accelevents, SendGrid, Pipedrive, Recurly, ProjectManager, Odoo, Adzapier, GetResponse, and Pipeliner CRM.

Pros and cons

Pros:

  • The software can provide an in-depth analysis of websites.
  • Users can develop valuable reports.
  • It’s easy to integrate with other systems.

Cons:

  • It can take time to create marketing workflows.
  • It can be overwhelming for new users.

Best for advanced website performance insights

  • 30-day free trial for new users
  • From $44/month when paying annually

AWR Cloud, or Advanced Web Ranking, provides accurate and reliable web ranking insights.

Why I picked AWR Cloud: It’s capable of tracking keywords and search engine rankings on a hyper-specific level. AWR Cloud can track everything in real-time and give you notifications when there are any significant changes. It can track 3,000 search engines and over 170 countries that support other search engines, not just Google.

AWR Cloud is ideal for any business focusing on increasing its organic search traffic and wants to monitor their rankings. It’s handy for agencies and big enterprises with a large in-house marketing team because it can accommodate researching large keyword volumes. Your management team will be able to generate reports on KPIs, trends, and data segments to get deep insights into your site’s search engine performance.

AWR Cloud Standout Features and Integrations

Features include keyword tracking, data import and export, marketing automation, notifications, brand management, and data visualization.

Integrations include Slack, Okta, Google Data Studio, and Active Directory. You can also connect AWR Cloud through their API to unlock more integrations.

Pros and cons

Pros:

  • The platform has an intuitive interface.
  • Users can compare the data between different search engines.
  • It provides accurate rank-tracking data.

Cons:

  • The exporting and filtering functionality could use some improvement.
  • The web crawling feature isn’t as good as other providers.

Best for finding long tail keywords with low SEO difficulty

  • From $29.90/month when paying annually

KWFinder enables you to research long-tail keywords that can help your website rank in the long term.

Why I picked KWFinder: The platform can help you rank for broad search engine keywords that are related to your business. Long tail keywords are easier to rank for and have the potential to bring in more traffic to your website - and KWFinder can help you find these keywords without all the bells and whistles you would find in other software. You can use the data that KWFinder provides to analyze the competition’s strategies and find opportunities to help you develop your strategy.

KWFinder can help businesses of all sizes analyze backlinks and SERPs. The rank tracking tool helps determine where they rank while tracking their progress. If you’re looking to bring in more local traffic, KWFinder’s local keyword research tool can help discover what people are looking for in your local area. You can use this information to help you appeal to the local market for more niche traffic.

KWFinder Standout Features and Integrations

Features include keyword look-up, bulk upload and review, domain look-up, list creation, data aggregation, and competition analysis.

Integrations include Desktop.com and Google. You can also connect through KWFinder’s API to unlock more integrations.

Pros and cons

Pros:

  • It has a clean and straightforward user interface.
  • The software is affordable for any business.
  • It’s easy to use with no learning curve.

Cons:

  • It sometimes gives incorrect data when analyzing niche words.
  • Users can’t bulk calculate keyword difficulty automatically; they must click each keyword.

If you still haven't found what you're looking for here, check out these tools closely related to digital marketing strategy that we've tested and evaluated.

Selection Criteria for SEO Tools

Selecting the right SEO tools is crucial for optimizing a website for search engine rankings, improving its visibility, and enhancing its performance. Based on my extensive experience trying and researching various SEO tools, I've developed a comprehensive set of criteria to evaluate them effectively.

Core SEO Tool Functionality - 25% of total weighting score:

  • Keyword research and analysis to identify high-value search terms.
  • Site audits to detect technical SEO issues.
  • On-page SEO analysis for optimizing content and meta tags.
  • Backlink analysis to assess and improve link quality and profile.
  • Rank tracking to monitor search position for targeted keywords.

Additional Standout Features - 25% of total weighting score:

  • Innovative Data Visualization: Tools that present SEO data in an intuitive, easily digestible format, such as interactive graphs or custom dashboards.
  • AI-driven Insights: Utilization of artificial intelligence to offer predictive analytics or content optimization suggestions beyond basic keyword recommendations.
  • Integrated Content Marketing Tools: Features that aid in content creation, optimization, and distribution, ensuring SEO strategies align with content marketing efforts.
  • Advanced Competitor Analysis: Capabilities that provide deeper insights into competitors' strategies, such as market share analysis or sentiment analysis of their brand mentions online.
  • Mobile SEO: Specialized tools for optimizing mobile search performance and usability, reflecting the increasing importance of mobile search traffic.

Usability - 10% of total weighting score:

  • Clear, intuitive interface design that simplifies complex data analysis.
  • Customizable dashboards that allow users to prioritize the data most relevant to their goals.
  • Efficient navigation paths that minimize the number of clicks to perform common tasks.

Onboarding - 10% of total weighting score:

  • Comprehensive resource libraries with step-by-step guides and best practices.
  • Interactive product tours and onboarding checklists to facilitate quick start.
  • Access to training webinars, videos, and live support to ensure smooth adoption.

Customer Support - 10% of total weighting score:

  • Availability of 24/7 live support via chat, email, or phone.
  • Active user communities and forums for peer-to-peer advice and troubleshooting.
  • Regular updates and transparent communication about new features and fixes.

Value For Money - 10% of total weighting score:

  • Competitive pricing structures that offer clear ROI for businesses of all sizes.
  • Flexible plans that scale with the growing needs of a website or business.
  • Free trials or demos that allow users to evaluate features without upfront commitment.

Customer Reviews - 10% of total weighting score:

  • High ratings in user satisfaction for ease of use, feature set, and customer support.
  • Positive feedback on the tool's impact on SEO performance and website traffic growth.
  • Testimonials that highlight unique value propositions and success stories.

By applying these criteria, buyers can more confidently select an SEO tool that not only meets their immediate needs but also supports their long-term SEO strategy.

The landscape of SEO tools and technology is witnessing significant transformations, driven by evolving market needs and technological advancements. Here's a concise summary of the trends, features, and functionalities shaping SEO this year, tailored for marketing professionals aiming to enhance their website's search engine rankings and overall visibility.

Evolving Trends in SEO Tools and Technology

  • Integration of Generative AI: The use of generative AI is revolutionizing SEO strategies, from content creation to keyword research, offering insights, recommendations, and data-driven strategies to enhance content quality and relevance.
  • Expanding Role of Video Content: With an increasing consumption of video content, SEO strategies now include a focused approach towards video SEO, leveraging it to increase customer base and drive business growth.
  • Social Media as a Search Platform: A shift towards using social media platforms like TikTok, YouTube Shorts, and Pinterest for search and discovery, requiring content adaptation to these formats.
  • Topical Maps for Content Strategy: The use of AI to quickly create topical maps, outlining all necessary SEO content to cover a topic comprehensively, is a novel approach to building topical authority.
  • Internal Linking Optimization: Insights on improving a website's internal linking structure to enhance visibility and relevance are highly valued.

For marketing professionals navigating the SEO landscape in 2024, the emphasis should be on leveraging AI for enhancing content quality, focusing on video SEO, building topical authority, and ensuring a broad and coherent online presence.

What are SEO Tools?

SEO tools are software applications designed to assist in optimizing websites for better performance in search engine rankings. The purpose is to analyze various elements like keywords, content, backlinks, and website structure, providing insights into how a website can improve its visibility and ranking on search engines.

These tools help in identifying and implementing strategies for attracting more organic traffic, monitoring website performance, and outperforming competitors. They are essential for businesses and webmasters looking to enhance their online presence and reach a wider audience through improved search engine optimization.

Features of SEO Tools

SEO tools come with a variety of features designed to support different aspects of search engine optimization. The key features that make these tools valuable for improving website performance and visibility include:

  1. Keyword Research: This feature helps users find relevant keywords and phrases that potential customers are searching for. It provides insights into search volume, competition level, and keyword difficulty, aiding in the selection of keywords that can drive targeted traffic to the site.
  2. Competitor Analysis: SEO tools offer the ability to analyze competitors' websites to see which keywords they are ranking for, their backlink profile, and their overall SEO strategy. This information can be used to identify gaps in your own strategy and areas for improvement.
  3. Website Audits: These audits assess a website for common SEO issues such as broken links, missing alt tags, slow page load times, and mobile usability problems. The tool provides recommendations for fixing these issues to improve overall site performance and search engine rankings.
  4. On-Page SEO Analysis: This feature evaluates individual web pages for optimization opportunities, such as optimizing title tags, meta descriptions, header tags, and content quality, to ensure they are aligned with targeted keywords and SEO best practices.
  5. Backlink Analysis: SEO tools analyze the backlink profile of a website, identifying the number and quality of backlinks. High-quality backlinks from reputable sites can significantly improve a site's domain authority and search rankings.
  6. Rank Tracking: This allows users to monitor the rankings of their website's keywords over time across different search engines. It helps in assessing the effectiveness of SEO strategies and making necessary adjustments.
  7. Content Optimization: Some SEO tools provide suggestions for optimizing website content, including recommendations on keyword density, readability, and the inclusion of relevant keywords in the content.
  8. Technical SEO: Features that help identify and resolve technical SEO issues, such as creating and managing XML sitemaps, ensuring proper use of robots.txt files, and detecting crawl errors that might prevent search engines from indexing parts of the site.
  9. Social Media Integration: Recognizing the impact of social signals on SEO, some tools track mentions and engagement across social media platforms, providing insights into how social media activity influences search rankings.
  10. Performance Reporting and Analytics: Comprehensive reporting features offer insights into website traffic, user behavior, conversion rates, and overall performance of SEO efforts. These reports help in making data-driven decisions to enhance SEO strategy.

These features, collectively, enable businesses and SEO professionals to conduct thorough research, analyze data, and implement effective SEO strategies that improve search engine visibility, drive traffic, and support overall online marketing goals.

Benefits of SEO Tools

SEO tools offer a multitude of benefits for users and organizations looking to enhance their online visibility and performance. Here are five primary benefits of SEO tools for potential software buyers:

1. Enhanced Search Engine Rankings: SEO tools provide insights and recommendations to improve your website’s ranking on search engine results pages (SERPs). By optimizing your site based on these insights, you can increase its visibility to potential customers.

2. Increased Website Traffic: By identifying and targeting the right keywords, SEO software helps attract more relevant visitors to your website. This increased traffic can lead to higher conversion rates and more sales or leads.

3. Improved Website Usability: Many SEO tools offer website audits that highlight usability and technical issues. Addressing these issues not only boosts SEO but also enhances the user experience, keeping visitors on your site longer.

4. Competitive Analysis: SEO software enables businesses to monitor their competitors' online strategies. This information is invaluable for staying ahead in the market by identifying opportunities and gaps in your own strategy.

5. Data-Driven Decision Making: With comprehensive analytics and reporting features, SEO tools provide valuable data on your website’s performance. This information allows for informed decision-making and strategy adjustments to continually improve results.

By effectively utilizing SEO software, businesses can not only improve their digital marketing efforts but also achieve substantial growth and success in the online realm.

Cost & Pricing for SEO Tools

SEO tools come in various shapes and sizes, catering to different needs, from basic keyword tracking to comprehensive site audits and competitor analysis. For software buyers new to SEO software, understanding the range of plan options and their pricing can help in choosing a solution that matches both your requirements and budget.

Plan Comparison Table for SEO Tools

Plan TypeAverage PriceCommon Features Included
Basic$0 - $99/month- Keyword research and tracking
- Basic site audits
- Limited reports and insights
Standard$100 - $299/month- Enhanced keyword research capabilities
- Full site audits
- Competitor analysis
- More extensive reporting and analytics
Professional$300 - $599/month- Advanced SEO recommendations
- Content optimization tools
- Integration capabilities
- Access to historical data and trends
Enterprise$600+/month- Customizable features and scalability
- Dedicated support
- API access
- Comprehensive competitor insights
- Tailored reporting
Free Option$0- Basic keyword research
- Limited site audit functionality
- Access to introductory SEO guidance and support

When considering an SEO tool, it's crucial to balance your business's current needs with room for growth.

Frequently Asked Questions

Additional Marketing Tool Reviews

Marketing tools come in all shapes and sizes, from social media platform management to content management and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other tool review lists that I recommend checking out:

Conclusion

When you’re ready to implement new SEO software to help enhance your marketing strategy, you can start by thinking about the type of SEO tool your business needs. Try to determine where you need improvements. Maybe you need to improve your content, your site’s technical health, or the number and quality of the links coming to your site.

But improving one aspect of your website’s SEO won’t be enough. You should consider enhancing all ranking factors to help your website get the most search engine performance. This includes your site’s health, backlinks, content, and local marketing, which means getting the most from comprehensive SEO software.

Don't forget to subscribe to The CMO newsletter for more SEO marketing tips and tricks.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.