15 Best Email Marketing Courses To Take in 2025
These best email marketing courses are a great way to learn from other people who've got their finger on the pulse of the email marketing practice. Here's a summary of each course to help you learn who it's for and why it's great.
Best Email Marketing Courses Shortlist
Here's my shortlist of the best email marketing courses I think are helpful:
- Email Marketing Certification Course (HubSpot Academy)
- Think Outside the Inbox: Email Marketing (Google)
- Email and Newsletter Marketing Foundations (LinkedIn Learning)
- Use Mailchimp to Build an E-mail Marketing Campaign (Coursera)
- Email Marketing Certification Course for Beginners (eMarketing Institute)
- Advanced Email Marketing (Simplilearn)
- Email Marketing: Strategy and Optimization (LinkedIn Learning)
- Email Marketing Course (Brevo Academy)
- Email Marketing with Dekker: Cold Email Marketing & More! (LinkedIn Learning)
- How to create an email campaign with SendinBlue (Coursera)
- Email Marketing - Copywriting and Growing Your E-mail Lists (Udemy)
- Email Marketing Online Training (Tutorialspoint)
- Become a Certified Email Marketing Master (DigitalMarketer)
- Email Marketing Course for Beginners (Great Learning)
- Email Marketing Course Online (DMI)
Find more details about each course below.
Overview of the Best Email Marketing Course
Below are my detailed summaries of the best email marketing courses that made it onto my shortlist.
1. Email Marketing Certification Course (HubSpot Academy)
The course teaches you how to build impactful campaigns that attract, engage, and convert your audience. It focuses on practical strategies to improve performance and build stronger customer relationships. Participants earn a globally recognized certification upon completion.
- Who It’s For: Marketers looking to improve their email marketing strategies, small business owners and individuals seeking to master email marketing best practices
- Topics Covered:
- Personalization
- Automation
- Content creation
- Email copy creation
- Data analysis
- Online, In-Person, or Both? Online
- Exam Required: No
- Duration: 3 hours 59 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
2. Think Outside the Inbox: Email Marketing (Google)
This course is part of the Google Digital Marketing & E-commerce Professional Certificate. It emphasizes practical application by exploring tools, strategies, and performance analysis. The course is designed to help you confidently launch and optimize email campaigns from the ground up.
- Who It’s For: Beginners with no prior experience
- Topics Covered:
- Introduction to email marketing
- Types of marketing emails
- Tools for email marketing
- Analyzing campaign data
- Run, test, and improve email campaigns.
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 18 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
3. Email and Newsletter Marketing Foundations (LinkedIn Learning)
The course provides a clear introduction to the fundamentals of email and newsletter marketing. It offers practical guidance on creating effective campaigns and improving results through design and analytics. The course is concise, making it easy to quickly apply what you learn.
- Who It’s For: Beginners interested in email marketing
- Topics Covered:
- Defining email marketing and its advantages
- Integrating email into broader marketing strategy
- Building and segmenting email lists effectively
- Create effective campaigns with strong themes and design
- Use analytics to track performance and refine campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 43 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 1 month free trial
- Take The Course: LinkedIn Learning
4. Use Mailchimp to Build an E-mail Marketing Campaign (Coursera)
The course teaches you how to create and launch an email marketing campaign using Mailchimp through step-by-step, hands-on guidance. You'll work directly within the platform to design, edit, and send a complete email campaign. The course offers practical experience ideal for applying your skills immediately.
- Who It’s For: Beginners with basic digital marketing knowledge
- Topics Covered:
- Introduction to Mailchimp and account setup
- Explore Mailchimp and set audience
- Email campaign creation
- Edit and design an email campaign
- Complete and finalize email design
- Launch an email campaign
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Basic understanding of digital marketing
- Price: Enroll for free
- Take The Course: Coursera
5. Email Marketing Certification Course for Beginners (eMarketing Institute)
The course offers in-depth training on key principles and techniques for effective email campaigns. It provides comprehensive coverage of essential email marketing strategies and best practices, delivered through 162 pages of instructional material.
- Who It’s For: Beginners interested in email marketing
- Topics Covered:
- Introduction to email marketing
- Types of emails
- Mailing list management
- Boost conversions through email marketing
- Email deliverability
- Email marketing metrics
- A/B testing
- Lead nurturing
- Email marketing automation
- Email mobile marketing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: eMarketing Institute
6. Advanced Email Marketing (Simplilearn)
The course offers a structured introduction to building and managing email campaigns. It provides learners with actionable techniques to create impactful messages and optimize performance and it includes a certificate upon completion.
- Who It’s For: Beginners interested in enhancing their email marketing skills
- Topics Covered:
- Email marketing fundamentals
- List building
- Email campaign creation
- Email copywriting
- Automating emails
- Landing page creation
- Email marketing metrics
- Writing compelling subject lines
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
7. Email Marketing: Strategy and Optimization (LinkedIn Learning)
The course offers concise, expert-led instruction on crafting and refining email marketing strategies. It focuses on practical techniques to improve performance and audience engagement. Learners gain insights they can apply immediately to optimize their campaigns.
- Who It’s For: Beginners looking to improve email marketing techniques
- Topics Covered:
- Integrating email into the marketing plan
- Optimizing various email types
- Enhancing email content
- Audience optimization
- Continuous improvement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 2 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 1 month free trial
- Take The Course: LinkedIn Learning
8. Email Marketing Course (Brevo Academy)
The course provides practical, hands-on training to help you build and optimize email campaigns. The course includes interactive lessons, quizzes, and a final certification exam. It’s designed to equip learners with immediately applicable marketing skills in a short amount of time.
- Who It’s For: Beginners and advanced marketers
- Topics Covered:
- Email marketing essentials
- Choosing the right email solutions
- GDPR compliance for email campaigns
- Email contact list management
- Successful email campaign measurement
- Boost KPIs with effective techniques
- Best practices for A/B testing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Brevo Academy
9. Email Marketing with Dekker: Cold Email Marketing & More! (LinkedIn Learning)
This course offers a practical approach to mastering cold emailing through proven strategies and real-world techniques. It focuses on helping learners craft effective outreach campaigns that convert. With actionable lessons, it’s designed to improve results in professional communication and client acquisition.
- Who It’s For: Ideal for professionals in sales, marketing, business development, entrepreneurship, business development, email marketing manager, email marketing specialist
- Topics Covered:
- Cold email writing
- Lead generation
- Lead nurturing
- Email marketing automation
- Persuasive copywriting
- Cold email deliverability
- Cold email marketing list
- B2B copywriting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $87.99
- Take The Course: Udemy
10. How to Create an Email Campaign with SendinBlue (Coursera)
This course guides learners through building an email campaign using SendinBlue with a practical, step-by-step format. It focuses on hands-on experience within the platform to help users confidently execute campaigns. The course offers clear instruction suitable for applying email marketing skills right away.
- Who It’s For: Beginners, small business owners and startups wanting to create and analyze email campaigns
- Topics Covered:
- Creating SendinBlue account
- Adding contacts
- Creating email templates on SendinBlue
- Creating email campaigns on SendinBlue
- Preview, test, and share an email campaign on SendinBlue
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free to enroll
- Take The Course: Coursera
11. Email Marketing - Copywriting and Growing Your E-mail Lists (LinkedIn Learning)
This course provides a step-by-step approach to mastering email marketing and copywriting. It focuses on practical skills to help you attract, engage, and convert your audience effectively. With hands-on lessons and tools, it's designed for easy implementation and real-world results.
- Who It’s For: Entrepreneurs building an online business from zero
- Topics Covered:
- Build a simple email system
- Learn copywriting
- Review top 2022 marketing strategies
- Use ready-made templates to sell
- Access headline, subject line, and power word resources
- Getting traffic by running YouTube ads
- Getting traffic by running Facebook ads
- Reset the buying environment
- Warm-up sequences
- Re-engagement sequences
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Must have an email service provider for automation
- Price: $92.99
- Take The Course: Udemy
12. Email Marketing Online Training (Tutorialspoint)
The course offers concise, hands-on instruction to help learners build and manage effective email campaigns. It guides users through the essentials of structuring content, managing campaigns, and using email tools efficiently. The course is designed for flexible learning, with practical applications.
- Who It’s For: Students, beginners, and professionals in online marketing
- Topics Covered:
- Organizing mailing lists
- HTML and text emails
- Newsletters
- Announcements
- Content/copywriting
- Product launch
- Landing page
- Squeeze page
- Service provider
- Automation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $137
- Take The Course: TutorialsPoint
13. Become a Certified Email Marketing Master (DigitalMarketer)
The Email Marketing Mastery certification by DigitalMarketer offers actionable training to help you plan, execute, and optimize high-performing email campaigns. The course features expert-led lessons, downloadable resources, and real-world applications. Upon successful completion, you’ll earn a recognized certification to showcase your expertise.
- Who It’s For: Intermediate marketers seeking to enhance email marketing skills
- Topics Covered:
- Customer value journey
- Email types and ways to send email
- Psychology and Science of email
- Email list building
- Build an email calendar and funnel
- Foundational email campaigns
- Copywriting and design
- Email marketing measurement
- Improve emails with ranking and readings
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $495
- Take The Course: DigitalMarketer
14. Email Marketing Course for Beginners (Great Learning)
This course provides a concise and practical introduction to executing successful email campaigns. Through video lessons and real-world examples, it helps learners quickly grasp essential techniques. The course also includes a certificate of completion to validate your new skills.
- Who It’s For: Beginners and anyone interested in learning email marketing
- Topics Covered:
- Email marketing strategies
- Customer journey understanding
- Build, test, send, and track emails
- Using Mailchimp for email campaigns
- Copywriting
- Testing and delivery of emails
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
15. Email Marketing Course Online (DMI)
The course helps you build and refine effective email campaigns through expert-led instruction and interactive content. It offers hands-on guidance with real-world applications and practical templates. Designed for flexible learning, the course lets you study at your own pace and apply strategies immediately.
- Who It’s For: Suitable for small business owners, marketing professionals, product managers, entrepreneurs and anyone interested in email marketing
- Topics Covered:
- Data strategy
- Content creation
- Content design
- Testing, optimization, and automation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 11 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $605
- Take The Course: Digital Marketing Institute
Related Resources
Certifications are just one part of leveling up. But to really move the needle, especially with something as performance-sensitive as email marketing, you need the right tools in your stack.
We’ve reviewed dozens of platforms and pulled together a shortlist of those that passed our sniff test: tools that balance power with usability, integrate cleanly into your martech ecosystem, and help you execute with precision.
- Best email marketing analytics tools
- Best video email marketing software
- Best email signature software
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